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Which social media apps do you need to know about in 2023? Here’s a list of the top apps in terms of size and value.
If you’re creating a social media marketing strategy and need to figure out what each social network can do to help you reach your target audience, read on. This is a complete overview of 11 of the biggest and most popular social media apps in the world.
A note about sources in this article: Monthly active user numbers are from Statista and Hootsuite’s Digital 2023 Update, but also confirmed and updated with the platforms themselves, as necessary.
And so, we present to you all the best social media apps for social media marketers!
Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.
Top Social Media Apps in 2023
Monthly active users: 2.9 billion
18.2% of adults in the US made a purchase through Facebook last year.
66% of Facebook users visit a local business page at least once a week
Facebook is not only the world’s largest social network, it’s also the most developed channel for organic and paid social marketing.
People use Facebook to keep up with friends, family, and news using various forms of shared content (everything from written updates to live video and ephemeral Facebook Stories.)
Most recently, Facebook is prioritizing e-commerce shopping via Facebook Shops.
Source: Ink Meets Paper
Want more detail? Our complete introduction to Facebook marketing is over here.
Monthly active users: 2.29 billion
YouTube isn’t always thought of as one of the world’s social media apps. You could just as easily call it a video platform, or the world’s second-largest search engine.
Meanwhile, for brands building their own youTube channel by posting original videos, it’s important to play nice with the YouTube algorithm, which takes some combination of skill, strategy, budget, and luck.
Learn more about what it takes to succeed on YouTube in our intro to YouTube marketing.
Monthly active users: 1.22 billion
Formerly a humble photo-sharing app, over the past few years Instagram has become one of the world’s most important social apps in regard to social commerce.
Alongside astrology memes and latte art, Instagram’s become a virtual shopping mall, with a plethora of features designed to help businesses sell products—preferably beautiful ones.
While the importance of a polished feed has shifted with the rise of ephemeral, live, and video content (a.k.a. Stories, Reels, Instagram Live, and Instagram Video), brands should keep in mind that a strong visual identity is always key on Instagram.
The platform demands as much art as science, so start with our step-by-step guide to Instagram marketing here.
Monthly active users: 1 billion
TikTok is inarguably one of the buzziest social media apps on this list. It’s notable for its explosive growth, as it has only been around since 2023. Yet it was the #1 top-downloaded app in 2023.
TikTok is a short-video sharing platform with a uniquely addictive algorithm. It holds a lot of sway with teenagers and Gen Z.
For instance, it outpaced Instagram as American teenagers’ second-favourite social platform in fall 2023, and now it’s closing in on Snapchat for #1.
Rest assured, if the Washington Post can do it, so can you. Start with our guide to TikTok marketing.
Monthly active users: 2.0 billion
58% of WhatsApp users use the app
more than once each day
$300 million USD in revenue
was generated in WhatsApp in 2023
WhatsApp is the #3 social app on the list by user base, but it’s the #1 messaging app in the world. In fact, it was recently voted to be the world’s favourite social media app (though the survey excluded users in China.)
Source: Digital 2023 April Global Statshot Report
This might be news to a lot of North Americans, but WhatsApp is one of the world’s foremost social media apps.
Facebook purchased WhatsApp in 2014 for $19 billion, and it has remained, more or less, a straight-up messaging and calling app. (And ad-free, unlike Facebook Messenger.)
Every day, 175 million users in 180 countries message one of the 50 million businesses on WhatsApp.
For those businesses, WhatsApp’s most appealing functions include streamlining customer service conversations and showcasing products in a catalog (essentially a digital storefront akin to Facebook Shop, though users must still leave the app to make purchases).
For brands whose customers are already on the app, using WhatsApp for business may well make sense.
Monthly active users: 1.3 billion
64% of people expect
to be able to message brands for customer service.
Next up is Messenger: the other private messaging app owned by Facebook. Part of Facebook’s ongoing strategy to prioritize private messaging, Facebook Messenger differs in a few key ways from WhatsApp:
it doesn’t offer end-to-end encryption to users
it also links all of a user’s contacts from both Instagram and Facebook.
Messenger features like automatic replies, greetings and away messages can help make customer relationships more efficient. For some brands, a more complicated proposition like building a Facebook Messenger bot makes sense.
Here’s our full guide to Facebook Messenger for brands.
Monthly active users: 1.22 billion
90% of China’s population
of all WeChat users in China are under 30 years old
The first non-North American app on this list is Tencent’s WeChat (or Weixin, in China). Because American social media sites are restricted in China, the country has its own flourishing social ecology.
WeChat is the dominant social network in China, but this super social media app goes beyond messaging. Users can message, video call, shop using WeChat Pay, use government services, call rideshares, play games—you name it. According to one survey, 73% of respondents in China had used WeChat in the past month.
In late 2023, 88% of American businesses doing business in China said that Donald Trump’s plan to ban WeChat would have a negative impact on their operations, and 42% predicted they’d lose revenue if the ban went through. (It didn’t.)
Pro Tip: Hootsuite’s WeChat app will help you integrate your WeChat strategy into your team’s daily workflow.
Monthly active users: 436 million
54% of Twitter’s audience
will likely purchase new products
CPM is the lowest
out of all the major platforms
Given its fairly small user base, Twitter has impressive name recognition—90% of Americans have heard of Twitter, though only 21% use it. That, combined with an active population of politicians, journalists, celebrities, and comedians, keeps the platform punching above its weight, especially in North America (and Japan, where it’s the #1 platform.)
How can brands use Twitter? Organic Twitter marketing will depend on your brand voice, but there’s plenty of room for personality (American fast food brands regularly bicker with each other).
Customer service is also an important opportunity. And of course, Twitter offers an ad platform for brands to target their audiences.
Monthly active users: 557 million
This camera-first, disappearing content app has been around since 2011. Owned by Snap, a company that’s independent of the Facebook empire, Snapchat’s Stories are a popular format that has been repeatedly cloned by competitors.
Nonetheless, Snapchat’s user base is not only youthful but also loyal: 82% of its users are under 34, and it remains the most popular app for teens (though TikTok is now breathing down its neck, see #8).
Source: Dr Julie Smith
Monthly active users: 442 million
Try On Pins
Pinterest’s userbase is
of weekly Pinterest users are shopping on the platform
Pinterest—the digital vision board app—has been experiencing notable user growth through the pandemic. For instance, their popularity outside of America was up 46% in 2023.
Here’s a longer overview on using Pinterest for business.
Members: 756 million*
*First, let us note that LinkedIn hasn’t reported monthly or daily active users (just the number of accounts—a potentially vastly different number) since Microsoft bought it in 2024.
That said, LinkedIn has been a bit of a dark-horse social platform these past few years. It has experienced rising popularity as users and brands have realized that the only social media site dedicated to professionals is more than just a job board.
More than half of marketers say they’re planning to use LinkedIn in 2023.
For brands with a professional audience—especially B2B marketers focused on lead generation—a LinkedIn marketing strategy is key.
One social media app to manage all the social media apps
Most businesses use more than one social media site to market their brand. Hootsuite is a social media management platform that lets you to create, schedule, and publish messages to all the major social networks from one dashboard. You can also:
edit and automatically resize images according to each network’s unique specs
measure your performance across networks
streams to monitor mentions of your brand
It will save you time and level up your social media marketing efforts.
Watch the video below to see how Hootsuite works.
Ready to manage all your social media apps in one place? Try the tool trusted by thousands of social pros free or request a demo today.
Try Hootsuite for Free
Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.
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All the messaging services we use in our daily, regular life rely on the internet to work. However, many messaging apps let you communicate without cellular data or Wi-Fi. These apps either use the phones’ Bluetooth or use a combination of Bluetooth, open Wi-Fi, Wi-Fi direct, etc., to create a mesh network and transmit messages from one person to another. If you are looking for one such app, here are the best free offline messaging apps for iPhone that you can use without the internet.
1. Two Way: Walkie Talkie
Should you prefer to have a simple offline communication app that can let you communicate in a live walkie-walkie style, I would recommend you check out “Two Way: Walkie Talkie”. What makes it so handy is that it doesn’t require an email account or even your phone number.
Just tune in to a random channel and share it with your buddies. Once that’s done, you can just press and hold the big Talk button and speak out the message. While it works pretty well, it lacks encryption and doesn’t offer the needed privacy to messages.
Moreover, Two Way: Walkie Talkie is open, which means anyone who bumps into the same channel can secretly listen to your conversation. If you don’t mind this loophole, it can turn out to be quite useful, especially when you wish to stay connected to your buddies.
Bridgefy is another well-known app that lets you communicate using Bluetooth. This makes it ideal for natural disasters, traveling abroad in groups, rural communities, music festivals, sports stadiums, and more. There are four ways to communicate using this offline chat app. They are Person to Person Mode, Mesh Mode, Broadcast Mode, and finally Online Mode.
Person to Person Mode uses iPhone’s Bluetooth and lets you chat privately with friends who are within 330 feet of you. Mesh Mode is exciting as it allows you to chat with people even if they are more than 330 feet away. It does so by creating a mesh network. Let us say you (A) want to chat with person C, who is 600 feet away. Usually, this isn’t possible. But say, if a person B is in the middle of you both, it is possible for you to communicate privately with C. Person B in the middle (or anybody else in the network) won’t be able to read the message you send and receive to/from C.
3. Air Chat
Air Chat is a clean, beautiful, and straightforward app that lets you send encrypted text messages to nearby people. For this, it uses the iPhones’ Bluetooth, and as a result, no mobile data or Wi-Fi is required. When you launch the app, it automatically detects people around you who are using the app. After this, you can start chatting once you complete a simple pop-up verification.
Air Chat also supports Bluetooth notification that works in background and alerts you when you receive a new message. You also have the option to turn off the notification or only turn off the previews. The app is easy to use, and there is no phone or email verification. It just works!
4. Text nearBy
Are you in a plane with no internet connection and your friend is sitting apart? Are you in a school with internet jammed, and you wish to chat with your girlfriend during a boring lecture? Whatever be your situation, Text nearBy lets you chat with people in your home, school, work, plane, etc. For this, it uses no Cell or Wi-Fi. Instead, it relies on phones’ Bluetooth.
To use this offline chat app, you do not need a phone number, email address, or any other account. There are a few excellent standby features like automatic deletion of messages after an hour, no transmission of messages via any server, etc. You can use this cute, little offline texting app to chat safely with kids in your family.
5. Peer Chat
First, you download this app (obviously). You enter your name or any name you wish. Now, wait for your nearby friend to open this app on their phone and follow the same steps. After that, from the list, tap on the person’s name. After the person accepts, you can start chatting. Using the plus icon from top-right, you can add six more invitees and talk together.
Peer Chat uses Bluetooth or Wi-Fi connections to work, and thus it needs no data plan. The app is effortless and straightforward to use. However, in my testing, I found that it is not as reliable as other apps on this list because it frequently showed that the connection had been lost. All texts transmitted via this 4 MB app are encrypted, and no data is logged.
Another similar app you can try is Divvy – Offline Communication. It also has inbuilt TicTacToe that you can play with your connected friend.
Why would you like to use offline messaging apps?
When there is internet shutdown during protests like in Hong Kong recently
If you are in a place with unsecure and untrusted Wi-Fi
Use it to chat with kids in your family. Or kids can use it to chat offline with their friends from the same building
Handy for secure, offline chat among office members, events, etc
You may want to take a peek at:
Jignesh Padhiyar is the co-founder of chúng tôi who has a keen eye for news, rumors, and all the unusual stuff around Apple products. During his tight schedule, Jignesh finds some moments of respite to share side-splitting content on social media.
Education is a sector where increasing digitization makes a lot of sense: better teacher-student feedback, flexible classes, e-learning, and tremendous prospects. The digital revolution can be fit everywhere. Managing a classroom has never been easy, but classroom management apps can make life easier for tech-savvy teachers and students. For teachers and students with iOS devices, managing the classroom can be made easier by using classroom management apps.
Providing regular feedback is an important aspect of classroom management—whether online or offline. Traditional feedback mechanisms have been constrained and largely one-way: Parent-teacher conferences and report cards—they did little to account for day-to-day changes in student behavior or factor in overall trends.
Class Dojo leverages technology to provide real-time three-way feedback functionality, connecting teachers, students, and parents. Students each get a profile that’s visible by them, their teachers, and their parents. Teachers can score students across a wide range of parameters, such participation, and teamwork.
These scores are updated in real-time and accessible by all parties. Teachers and parents can also message each other to keep in touch directly through the app.
2. Google Classroom
Google evidently has a cloud-enabled solution for…well, just about everything. Education is no different and the Google Classroom suite offers teachers robust classroom management functionality.
Integration with Google Drive makes the whole process much more collaborative—assignments and materials can be distributed through shared Drive access and Classroom’s functionality allow teachers to make announcement and students to participate in the discussion.
The Student Selector feature is particularly interesting—it allows a student to be selected at random to ask a question: sitting in the back bench is no longer a safe strategy!
As we’d mentioned earlier, enabling regular communication between teachers, students, and parents is one of the ways digitization is transforming the education sector. As a portfolio app, Seesaw helps to do just this.
Seesaw provides students with individual digital portfolios in which they can share their work for teachers to approve and parents to see—there’s flexibility here in that images and photos can be stored as well.
Teachers can approve portfolio items so parents can rest assured that the material they’re seeing in their kid’s Seesaw portfolio is classroom-relevant.
Gamification’s been taking over all kinds of processes these days. Even Amazon’s reportedly gamified its warehousing process to encourage workers to achieve greater efficiency. Learning, at its best, is always fun and is a natural candidate for gamification.
While we have covered other classroom polling apps in this feature, Kahoot! Is notable for how it integrates quizzing and other processes into a game-like interface that makes learning fun. The app allows learners and teachers to create rich, multimedia-based quizzes on the fly that can be done individually—say, as homework—or in class.
The competition aspects add an element of spice to question-answer sessions in class.
6. Doceri Interactive Whiteboard
Smartboards have always been about flexibility and convenience: There’s so much more a teacher can show on a smartboard than is possible with a whiteboard. But at the end of the day, it’s still very much an experience dependent on logistics and positioning: How do students focus on a smartboard is it’s far away or at an angle from them? Doceri aims to bring the smartboard right to students’ desks.
Doceri requires both students and teachers to have smart devices. Teachers can material on their iPhone or iPad and this is then made available on all student devices at the same time.
7. Additio – Teacher gradebook
So far, we haven’t covered the most important benefit of digitization for teachers—ease of assessment. Grading and evaluation are a major pain-point and in schools with large pupil headcounts, teachers often spend as much time grading work as they do teaching—and this often takes place after-hours.
Additio is a gradebook app that makes the grading process significantly easier for teachers and allows students to get feedback much quicker. Additio isn’t just about grading though—it has a wide range of functionality.
Teachers can handle everything from lesson planning to attend to student self-assessments through the app.
8. Socrative Teacher
As a teacher, thousands of years ago, Socrates was all about two-way engagement between learners and teachers. The Socrative app leverages 21st-century technology to make that a possibility in every digital classroom. Socrative allows for live polling on-the-fly—you can input questions that students can all respond to without pointlessly waving their arms around.
Socrative can be used to visualize understanding—how many students answered a given question correctly? Is that an area you’ll want to cover again? Socrative’s reporting functionality allows you to have a paper trail of in-class progress. There’s Google Drive integration too if teachers want to keep things on the cloud instead.
You don’t need to keep your iOS device connected to the Internet while using Moodle. You can browse the content of your courses offline. When there are events, you will get instant notifications and messages for intimation.
Find and contact other people in your courses; moreover, you can upload images, audio, video, and other documents from your iPhone or iPad. Check your performance by viewing your course grade.
Well, that’s it for this edition of There’s an App for That, too. If you’re tired of sticking around the classroom but still want to train your brain, why not check out our list of the best number games for iPhone and iPad.
Jignesh Padhiyar is the co-founder of chúng tôi who has a keen eye for news, rumors, and all the unusual stuff around Apple products. During his tight schedule, Jignesh finds some moments of respite to share side-splitting content on social media.
Maximizing productivity is paramount in today’s fast-paced digital world, and MacBook makes it easier with several exceptional features. As a long-term user myself, I’ve curated a selection of the best productivity apps for Mac. These apps seamlessly integrate into macOS, enhancing workflow and optimizing time management.
From task management to collaboration and note-taking, these apps are designed to boost efficiency and help you reach your full potential. Join me as we explore the best macOS apps for productivity to revolutionize how you work on your MacBook.
1. Todoist – All-in-one personal task manager
The first thing I do in the morning is set my routine, and Todoist helps me to plan, organize, and collaborate on tasks. You may add to-dos with priority orders, due dates, and reminders so you never miss any deadlines. The best thing is if any tasks occur often, you may set recurrent deadlines.
Besides, it integrates well with other productivity apps like Amazon Alexa, Gmail, Google Calendar, and Slack. Using cloud synchronization, you can access your tasks from any device. But you will enjoy this task manager app more on your Mac as it supports keyboard shortcuts, Siri commands, and the Share extension.
Moreover, the Today widget will keep you on track. I use the built-in Safari plugin most to add websites as a to-do. To monitor your progress, it offers tailored productivity trends. And you can use most of these features in the free version. The premium tier gives access to backups, automated reminders, and more.
Price: Free (In-app purchases start at $4.99)
2. OneNote – Jot down your thoughts
Note-taking apps are essential for keeping tabs on every minute detail. OneNote does its job very well in maintaining your digital journal. You may take notes, add images, whiteboards, or files, and share notes across devices. It also supports handwritten notes and drawings using a different digital pen.
The Convert to Shapes tool helps to transform hand-drawn shapes into perfect shapes. Besides, the collaboration feature helps to work together in real time. After taking notes, I use different tags like Important and To-Do to highlight the crucial ones. You may also use tabs, labels, and color coding to organize your notes.
Apart from organizing, the app also lets you flag topics and pin important pages to the top. Moreover, you can rename, search, sort, and copy individual pages and notebooks. Besides, you may protect your notes with a password and manage sharing access.
My only concern is I need to buy the whole Microsoft 365 bundle to get the premium for OneNote.
Price: Free (In-app purchases start at $69.99)
3. Elephas – Your AI co-writer
The AI apps have changed the dynamics of productivity in recent times, and the Elephas app is one of a kind among them. You can save hours by automating your writing tasks. Using the Smart AI assistant, it can compose emails, write attractive blogs and social media posts, fill out Google Sheets, summarize web articles, and much more.
Besides, you can rewrite sentences and repurpose your old content. Elephas is powered by OpenAI’s GPT-3 capabilities; thus, it has no monthly credits or limitations. To get a taste of this AI tool, you may opt for a 30-day free trial. If you want to know more features, read our detailed review of the Elephas app.
Price: Subscriptions start at $4.17/month
4. iA Writer – For focused typing
My work involves typing for long hours, so I use focused writing apps to avoid distractions. iA Writer is an app that offers a clear and simple writing environment. The Focus mode keeps you in the writing flow by dimming everything except the current phrase or paragraph. You may export your writing to PDF, HTML, docx, Medium, etc.
Besides, you can preview your content in HTML preview and easily format it thanks to the built-in markdown text editor. It helps to find unnecessary adjectives, flimsy verbs, repetitious nouns, and erroneous conjunctions and remove the typical rumble from your content. I love its light-on-dark mode, which is ideal for all lighting conditions.
5. Grammarly – Error-free content
Similar to AI writing assistants, Grammarly is an AI tool for proofreading. It checks the spelling, grammar, readability, and clarity of your content in real-time and suggests improvements. As I mostly write on Google Docs, I use the Safari extension to proofread the content on the go. It also lets you improve your writing by sharing your writing statistics.
Price: Free (In-app purchases start at $29.99)
6. MindNode – Create mind maps
Accomplishing a large project needs a proper outline, and MindNote helps with this. It is a brainstorming app that enables you to write down your ideas and get a structured, hierarchical perspective. You may jot down your ideas in any format, including text, images, links, tasks, or notes, and create a visual connection between them.
Besides, the mind maps can be customized to add new ideas, graphically reorder nodes, and move, tag, connect, detach, and rejoin ideas. The app modifies the corresponding outline side by side. I use the Focus mode and foldable branches to stay concentrated on one topic at a time. Moreover, the Smart Layout makes your mind map look stunning.
Price: Free (In-app purchases start at $2.99)
7. Notion – Best for project management
Not kidding, but the Notion app has the most screen time on my Mac among all the productivity apps. I use it for everything from organizing documents, taking notes, tracking tasks, creating wikis, collaborating on projects, etc. It’s best for remote team management! Also, you may write a Notion page and publish it directly on the web.
Besides, Notion boosts your productivity further by integrating AI, which assists you in every step. If you feel daunted to set up your workspace from scratch, get the Notion templates and customize them per your needs. So, I highly recommend trying the free tier, and if you like the app, go for the premium version.
Price: Free (Subscriptions start at $8)
8. Dashlane – Secure password manager
Most people can’t remember all their passwords, including myself. So, password manager apps are a relief. Dashlane is simple to use and lets you save all your passwords, credit card numbers, IDs, and other sensitive information in the cloud with utmost security. Also, it automatically syncs across your devices so that you can access the credentials on any device and share them quickly.
Moreover, the app offers a strong password generator to create unique passwords. You can autofill your credentials by authenticating your Face ID. If there is any data breach, you will get instant alerts. The app integrates with Safari well to save passwords and access existing credentials.
Price: Free (In-app purchases start at $3.49)
9. Be Focused – Keep an eye on time
If you face difficulty staying focused for a long time, this Mac productivity app is for you. I divide my tasks into to-dos with deadline of small time chunks. So, this time tracker makes managing chores easier. It also provides detailed information to track your progress. You may opt for an auto-start timer with custom parameters and block distracting apps or websites.
Price: Free (In-app purchase starts from $2.99)
10. Magnet – Organize your Mac
11. Fantastical – A wholesome calendar app
Fantastical is another essential app on my Mac dock. This calendar app offers several robust reminder and meeting scheduling features. The natural language processing capabilities allow you to add events or tasks by writing prompts. I have integrated it with Todoist and Google Tasks apps to sync my routine.
You can also check the upcoming weather forecast on your calendar before planning an outing. Besides, I admire its built-in world clock while scheduling an international meeting. It offers different calendars like for sports, holidays, or TV shows, making the app more fun. Additionally, the app supports multiple macOS shortcuts for better productivity.
Price: Free (In-app purchases start from $6.99)
12. Spark – Smart email app
If all other macOS apps for productivity can be automated, then why not the email apps become smart too? The Spark email app by Readdle offers a modern and minimal UI. Thanks to intelligent categorization, you can rapidly identify the most critical emails with Smart Inbox. Besides personal usage, it is excellent for business purposes also.
You can manage many mail IDs in one place, assign emails as tasks with due dates, and monitor progress. The unique feature is you can draft emails with your coworkers using a real-time editor and schedule for delivery. When busy, I snooze emails to read them later. Also, the Smart Notifications eliminate the clutter and alerts for vital mail. And all features are free!
13. Bartender 4 – Organize your menu bar
You can make your Mac’s menu bar more productive using Bartender. It gives you complete control over your menu bar items with the Quick reveal, personalized hotkeys, triggers, etc. features. So, rather than clutter, you may choose which icon appears when. Besides, you may search for menu items to display and activate them.
I like the trigger feature, which automates your menu bar such as when your Mac is charging, the battery icon will be shown. Also, it provides a robust menu bar layout interface to set icons as per priority and modify the distance between them. Moreover, the secret menu bar will give you more space for additional menu items.
14. Pocket – Your personal reading list
Pocket app is for the bibliophiles like me. You can conveniently store articles, websites, movies, and any kind of content later in one location from apps and websites. The browser extensions from Safari and Chrome make saving easier. Besides, it allows you to access from any device at any time quickly.
I love the app because of its offline feature, which lets me read articles without the internet. You will not have any distractions while reading because of its straightforward, user-friendly interface. There’s no limit to saving content, and Pocket will highlight the finest and most relevant items.
15. Amphetamine – Keep your Mac awake
Sometimes we need to keep our Mac awake to complete any ongoing tasks like rendering video or uploading files, etc. In this scenario, it’s not always possible to sit in front of the laptop to keep it awake. That’s why I use Amphetamine. It ensures your Mac and connected display are awake by using basic on/off switches or triggers.
16. Prompt+ Teleprompter – Speak with confidence
Tele prompter is invincible for creators like me, and Prompt+ is the finest app in this category. It works with all video meeting apps like Zoom, Google Meet, etc., including Facebook Live. The script scrolls over your screen thanks to voice recognition ability and speed controller. So, you can show confidence and make superb eye contact with your audience.
You may also set a clock to stay on schedule. The app allows importing script files in the.txt,.rtf,.pdf and Google Doc formats from Dropbox, Google Drive, iCloud, or OneDrive. If it’s not visible clearly, you may format it in Rich Text and modify the text area’s width, color scheme, text orientation, and font size.
Note that the free version only supports scripts up to 750 characters. For lengthier scripts, you need to buy a one-time subscription.
Price: Free (In-app purchases start at $9.99)
17. Krisp – Enhance voice clarity
The best part is that, while taking international calls, the Accent localizer adjusts my dialect to sound more familiar in real time. Without external plugins, you will also get automatic meeting transcription and AI-enabled meeting summaries. I use these transcriptions as meeting notes. And don’t worry about security and privacy! The tool neither records the calls nor saves them to a database.
Price: Free (Subscriptions start at $8/month)
18. Alfred – Automate your tasks
The built-in clipboard manager saves every copied text, photo, and file. Besides, the Snippets tool lets you create templates for frequently used phrases. Additionally, you may search for any password in Alfred’s 1Password area as both are integrated.
Price: Free (Licensing starts at $42)
19. BestZip – Compress your files quickly
Sending files in ZIP format maintains content quality while taking less storage space and transfers quickly. Therefore, if you excessively work with files, get the BestZip app. It’s an all-purpose software for compressing and decompressing archives. Besides extracting, it does file encoding well.
I mostly use it for encryption compression to keep my sensitive files secure. After compression, you will see a package preview and finalize it for sharing. Moreover, the drag-and-drop feature makes it easy to use. Note that the tool is available for free for a 10-day trial.
Price: Free (Premium version – $9.99)
20. Atlas VPN – Surf the internet securely
VPN has several benefits, including hiding your IP address, connecting to international servers, and providing security. I use this VPN on my Mac for watching 4K content as it offers streaming-optimized servers with no restrictions on bandwidth. You will never be interrupted thanks to 1000+ high-speed servers across the globe.
With a premium subscription, you can connect unlimited devices, get email protection, have ad blockers while browsing, and much more. And the best part is that it’s the most affordable one with so many features!
21. Pixelmator – Edit photos like a pro
There are many renowned photo editor apps out there, so why am I suggesting Pixelmator Pro? This app is exclusively designed and optimized for macOS and Apple hardware. So, it supports all Mac key features, Shortcuts, Photos extensions, etc. Its simple UI is best for beginners.
You can edit RAW images, color-grade videos, create designs using templates, paint digital art, draw drawings, and over 50 image editing tools. It uses machine learning to automatically remove image backgrounds, boost quality, eliminate noise, etc. After editing, you may share your pictures or videos to Photos, Mail, and AirDrop.
22. chúng tôi – Make your eyes comfy
Working long hours at high brightness on your Mac will strain your eyes. Therefore, I use chúng tôi a screen adjuster tool, to adjust the brightness of my screen based on the time of day. So, the screen is lighter in the morning and warmer at night to match the lighting and ambiance in your room.
You must specify your location and custom wake time for the best-personalized experience. Besides these standard settings, you can customize the brightness as much as possible.
23. Microsoft Edge – Feature-packed browser
Edge offers lightning-fast browsing with utmost efficiency. I use this web browser on my Mac while playing games online as it has built-in gaming features. Besides, AI-enabled productivity tools like Collections, sidebar, vertical tabs, etc., help you to get your work done quickly. Moreover, you can get comprehensive answers from Bing, your AI co-pilot.
24. Google Drive – Flexible cloud storage
Though iCloud is a secure cloud storage on Mac, it may not be compatible with all apps or websites. In this case, Google Drive is best. You will get 5GB of free cloud storage. It supports all common file formats and offers offline access to your files. I use Google Drive to share large files with others and collaborate on Google Workspace files.
Price: Free (In-app purchases start at $2.99)
25. Microsoft Remote Desk – Work from anywhere
Among all Mac remote apps, Microsoft Remote Desk works like a charm. It lets you connect to remote PCs and access admin-provided virtual apps and resources. Using the Connection Center, admins can administrate the user accounts. Besides screen sharing, you may stream audio, redirect files, share clipboards, and use local hardware like cameras and microphones.
Get the most out of your Mac!
The productivity apps for Mac in 2023 offer powerful tools to streamline workflows, boost organization, and save time for every kind of user. So, experiment, find the apps that suit your needs, and invest wisely in productivity apps to maximize your Mac experience.
Ava is an enthusiastic consumer tech writer coming from a technical background. She loves to explore and research new Apple products & accessories and help readers easily decode the tech. Along with studying, her weekend plan includes binge-watching anime.
Social media marketing gives new options for segmentation
Since the 1950s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy.
Accurately define your market segments and then the follow on activities of targeting and positioning are much more effective.
The answer has to be a resounding “No!”, but the way brands categorise consumers is changing.Towards ‘socialgraphics’
Therefore, the basic approach of demographic segmentation, and pigeonholing people into presumed and fixed characteristics, is less relevant today. Grouping people into segments solely by geography, age, gender, profession and income and assuming they’ll never change is not a great way to relate to your online audiences.
Therefore, consumer categorisation emphasis is moving towards the previously less popular technique of psychographic segmentation. Put simply, psychographics is about classifying people by their attitude and behaviour.
Using monitoring tools it’s possible to gain deep insight into users’ sentiments about a product or service, whether positive, negative or neutral. You can also track consumers’ interests, opinions and interests.
This form of social network psychographic segmentation is becoming known as socialgraphics.Go where your segments meet
Using social networks, brands are able to locate their traditional market segments ‘hanging out’ online and engage with them. Self-segmenting groups form around areas of common interest, such as hobbies, sport, health, jobs etc. These are very fertile forums for brands to promote themselves to their exact target segments, conveniently congregating in one place.
These communities of interest are being intentionally fostered by social network platforms, who charge brands to participate in them; for example, Google+ Circles and LinkedIn Groups. But it’s often forgotten that there are scores of other online communities brands can and should join in with in the right way.
But social spaces are places where users go to be informed, educated, supported and entertained – not to be sold to. When brands enter social networks they are participating in people’s social spaces and must earn the right to be there.‘Pull in’ your target market segments
Some socially savvy organisations are using a strategy I have termed segmentation pull. This approach involves setting up your own hosted online community and ‘pulling’ in your market segments.
Britmums – Another good example of segmentation pull, Britmums host an online community of mothers, attracting a 3,000 strong blogger community. Each blogger averages 4,000 page views per month, creating an aggregated audience of 12 million. Mums are an ideal segment for many brands.Nurture blogger influencers
About 10% of social network users generate 90% of the content. These users are referred to as ‘Creators’ or ‘E-Influencers’ – in fact, they are typically active bloggers. These highly influential people could be classified as a new market segment.
Your brand will also have negative influencers, known as ‘detractors’ or ‘trolls’. These influencers will vehemently give brands a bad press and their words are contagious like no others.
There are many examples of ‘trolls’ damaging a brand’s reputation. So, treat these people with kid gloves; and make no corporate or official response to their posts.
Creators and detractors are arguably both new market segments, albeit ones that come and go.
But, then again, that’s how people behave and it’s this behaviour that marketers can now tap into.Is ‘conversation marketing’ the panacea?
One-to-one marketing is only really practical if you have a relatively small number of high-value customers. Yes, marketers need to and can influence their few influencers, but it is not practical to try to have individual online conversations with your whole customer base (as is preached by some self-professed social media gurus).
However, conversation marketing is still possible if you go back to the principles of customer segmentation.
You can have group conversations with communities of interest once you have found where they hang out or pulled them into your own online community.In conclusion
Segmentation strategies are here to stay and are, in fact, becoming increasingly important. So, ensure your social media marketing team is fully trained on this concept and work hand-in-hand with your customer insight or market segmentation teams.
With thanks to Permeative Blog and Vecindad Gráphica for use of the images.
Social media strategy and planning essentials
It’s important to know what other organisations in your market are doing on social media, to give you context for the current role social plays in customer communication. The aim of competitor analysis is to learn from the state of play and identify strategic opportunities.
This article looks at the types of competitor analysis you can and should be doing to help inform your social media strategy.1. Audit scope of competitor activity
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The screenshot below shows a Twitter feed comparison of 3 leading US apparel retailers. It demonstrates the visual similarities and difference between the profiles – you’ll notice that Freepeople and Abercrombie are very similar, dominated by strong visual posts, but Bonobos has more text updates in the timeline.
Is this good or bad?
Check to see where customer activity is greatest. Bonobos actually does a lot of retweeting of other people’s content but has low level engagement and a very low activity rate in general; the 17th – 19th tweets in the timeline dated back to Black Friday weekend in November, as this screenshot is from mid-March!
Seek to answer the following questions:
Are there core channels that every organisation is active on?
How are our key competitors using each channel to meet their goals of sales, brand engagement and customer service?
What is the frequency of updates?
What is the balance between personal vs. automated updates?
What content is being used and how?
Are they creating tailored content for each channel?2. Assess role of social as customer service
Some industries have been smart at aligning social media with customer service, telcos being a good example. Brands like BT have dedicated Twitter accounts for customer care, separate to the marketing accounts. Twitter data shows significant growth in tweets aimed at brand and service handles, rather than general handles. And companies are getting better at responding to service requests – according to Harvard Business Review, 46% tweets had no response in Feb 2014 vs. 38% in Feb 2024.
There’s a 122 page guide from Twitter outlining the era of customer service on Twitter:
“Fifty years ago, the 1-800 number revolutionized customer service. Customers suddenly had a free, live connection to companies from the comfort of their homes. We are at a similar inflection point for how brands deliver customer service: today, people are contacting brands via Twitter with the expectation of a helpful and human response; all on stage for the world to see.”
So take a peek at how well your competitors support and service their customers via social networks. Check to see if there are any complaints – are they proactive in responding, do they make the response public so people know they’re listening?
Also check for the tone and style of response. Are they helpful and flexible, or do they get confrontational because they don’t like criticism? If your competitors are poor at providing customer service socially, it could be a quick win for you to put this in place.
Seek to answer the following questions:
Do any competitors separate customer service from marketing e.g. separate customer service Twitter account?
Do they personalise with the names/initials of the people posting updates?
Are they constructive and helpful in how they handle customer enquiries.3. Assess competitor strengths & weaknesses
You can’t do everything at once, so it pays to use a structured approach to comparing competitors strengths and weaknesses to help you identify gaps. You’re looking for the following things:
What everyone does well that you need to cover as a minimum
What nobody does well, so you can swoop in and become the leader
What customers respond to the most/best.
I find it helpful to create a simple competitor matrix and rate each capability based on a set of criteria. For example, I use FQR criteria (my own made up cocktail):
Frequency – are they doing this regularly, or is it an ad-hoc activity that doesn’t have continuity? Continuity is best as it provides reliability.
Quality – do what degree of quality do they do the activity? Does it come across credible, does it reflect well on the brand? For example, are images high quality or pixelated, is copy accurate and error free?
Relevance – is the content appropriate for the audience? For example, does the copy speak to the audience and is it accessible to them, such as jargon free copy to a non-technical audience.
I split out each channel into a set of activities I want to compare competitors against, and use a simple numbered rating system – whoever gets the highest score is the best performer. It’s not a scientific method but it does give me a useful comparative starting point.
Seek to answer the following questions:
What do competitors do brilliantly that will be expensive/time consuming to compete with?
What gaps are there in the market where we can realistically be the best in class for customers?
What can we learn from what these companies do well/poorly?
There are many tools you can use to analyse your competitors. If starting out with a small budget it’s best to tap into free tools like LinkTally (created by @danzarrella at Hubspot) and SharedCount, which lets you submit URLs and see where it has been shared socially. You can reduce the manual overload by signing up for a paid subscription, which gives access to tools like bulk URL upload.
There are others tools on the market that provide different competitor analysis options, including Social Crawlytics and BuzzSumo (great for seeing which Twitter users have shared content + identifying influencers).4. Identify what customers respond to
Being active doesn’t mean being heard. There’s a big difference between an active social channel and an engaged social audience. Smart marketers measure success based on audience engagement, not level of activity from their marketing team.
So take the time to trawl your competitors’ profiles and see which updates are getting the most attention from followers:
Twitter – which posts have the most retweets, likes, replies?
[repeat and assess relevant engagement metrics for other networks]
Which content formats get the best engagement – text, image, video?
What content style gets people’s attention – serious, educational, funny, provocative etc.?
Does cross channel promotion work well e.g. tweeting about a Facebook competition?
How does this help?
Knowing what works and doesn’t helps you shape your social media content plan. If you know that the core Twitter audience love polls, then you should incorporate this tactic into your activity. Also, if you align this learning with the competitor strength/weakness analysis, you can find the high value opportunities. Below is a quick and easy way to visualise opportunities:
Big win – where competitors aren’t highly active but customer engagement with this type of content is really high
Loss leader – where engagement is high but so is competitor activity, so you need to compete but it will take more resource effort and therefore typically lower ROI
Space filler – customer activity is low and competitors aren’t doing much, so you could actually be the market leader, albeit only engaging a small audience
Low value – with low customer interest but high competitor activity, this is the lowest value quadrant and little justification to invest.5. Use this knowledge to inform your strategy
Let’s start with an obvious statement – don’t seek to replicate what your competitors are doing.
If all you do is the same, what incentive is there for people to pay you attention when you’re not adding value? By all means learn from what they do well but adapt it to suit your organisation and customers – make sure it aligns with your business values. For example, Palace Skateboards has a unique, slang copy style that works for its customers. If you copy that approach, it may not tally with your other content and could come across as tacky if that’s not your personality.
Customers can react strongly to social campaigns that don’t resonate with their vision of the brand. House of Fraser’s #Emojinal campaign is a good example. I’m not saying it’s a bad campaign, I’ve not seen the data, but it certainly divided opinion and attracted negative social feedback because it was a marked departure from the core brand style.
So take the insight you gain from doing competitor analysis and use it to shape your strategy, but don’t let it become your strategy. You may decide to emulate elements of other brands’ campaigns and that’s fine but always apply your brand lens to each activity to ensure it aligns with your goals, vision and comms plan.
So this is step 3 in the Smart Insights 12 step series on social media strategy and planning.
Do you think there are any gaps i.e. would you carry out any other types of competitor research to inform the strategy?
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