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Google’s organic search results used to be made up of 10 plain blue links and a small description for each.
Today, Google’s SERPs are much more feature-rich and complex.
Search features, such as rich snippets and featured snippets, draw attention of Google users away from the plain old links.
How can you combat this?
By making sure your sites have rich snippets as well.
One way to get rich snippets is through structured data – or schema.
This is markup that can be added to a website to help search engines provide more detailed results for users, appearing in the form of a rich snippet.
SEO pros can work with developers to set up good structured data on their pages.
Google loves rich snippets – and so do users – especially on the search results for recipes and products.
Rich snippets provide star ratings, recipe markup, and much more.
There are many ways to implement structured data markup to achieve a featured snippet.
You can use JSON-LD, RDFa, and Microdata to set up your structured data JSON-LD is one of the best ways to keep your structured data consistent.
Schema.org is a collaborative vocabulary source you can use with RDFa, Microdata, and JSON-LD, to find new ways to mark up your data.
Google has its own standards that are based on chúng tôi specifications.
Marking up your content with structured data can be a great way to beef up how machines can read your page.
It’s definitely worth putting effort into to stand out from the crowd.
Sometimes, though, you go through all the effort of finding relevant structured data.
You’ve convinced stakeholders that it’s a good idea to mark up your pages, created proper markup, and published it – but nothing happens.
Your snippets aren’t enriched, you just have plain old blue links.
Let’s walk through some of the reasons why your rich snippets may not be appearing in Google’s search results.1. Rich Snippets Aren’t a Guaranteed Thing
Many assume that because they added the code to the website, Google will automatically begin to feature rich snippets.
However, this is not so.
Google reserves the right to deny service to your structured data.
On top of this, Google only supports certain kinds of structured data. They don’t support all the schema types on chúng tôi and rich snippets only appear with certain schema types.
The types of structured data supported by Google include:
Sitelinks Search Box
Software App (beta)
Subscription and Paywalled Content
Video2. Your Structured Data Doesn’t Meet Quality Standards
Additionally, if structured data markup does not meet Google’s quality standards, they reserve the right to not display it in search results.
Some of the quality standards the Google expects from markup include:
Providing up to date information.
Providing original content that you or your users have generated.
Not mark up irrelevant content.
Not to promote illegal activities or anything that facilitates serious harm to others.
More of these guidelines are outlined below.3. Your Structured Data Is Not Relevant or Is Misleading
If your marked up content isn’t going to provide a user with a better search experience, you’d best believe Google won’t prioritize showing a rich snippet.
So you need to make sure the structured data is relevant to the content on the same page.
Remember, schema is describing your content to a machine.
Is there any way the machine would see an inconsistency between your markup and your pages?4. Your Markup Data Contain Profanity
If markup data, especially review structured data, contains profanity or vulgar language, it won’t be displayed as a rich snippet.
This is true for adult sites, and with safesearch off.5. Your Structured Data Mark Up Is Done Incorrectly
This is the most common reason why rich snippets aren’t showing for pages in SERPs.
There are many areas where the smallest coding detail can be overlooked and result in Google not being able to understand the markup.
Schema.org can provide insight into every type of structured data markup that one could ever want to implement on a website.
The guidelines, though, must be followed to a “T” in terms of detail.
One of the most common reasons why this happens centers on how the code for structured markup was added to the site.
A common error is when chúng tôi elements are not properly nested.
Nesting is the concept that HTML code needs to properly identify when a web page starts and stops addressing a particular topic.
For example, when a page has a main entity such as a Product, Recipe, LocalBusiness, etc., the mainEntity itemprop should be implemented alongside the main entity’s itemscope.
All attributes that are related to a certain entity are required to be nested within the HTML node.
A common error is when HTML nodes are closed prematurely.
Another common error when it comes to implementing markup is unclosed HTML tags.
Each HTML tag must be opened, as well as closed.
If tags aren’t properly closed, Google’s structured data reader most likely won’t read the correct nesting and become confused.
Duplicated aggregateRating itemprops are yet another common hold-up when it comes to rich snippets not displaying in search results.
Each entity should be laid out using a type itemscope.
However, one sole aggregateRating itemprop is required for each itemscope.
Multiple versions of this will create additional disarray for Google and will result in no review stars appearing.
In addition, missing aggregateRating itemprops will also confuse Google as it will provide a rating from only one individual, and not the collective whole.6. You’re Using Multiple Markup Languages
You can use chúng tôi vocabulary with a variety of encodings such as RDFa, Microdata, and JSON-LD.
It is important to make sure, though, that only one of these structured data encodings should be utilized on a single web page, as mixing different encodings will cause rich snippets to not display correctly.
Using different encodings also makes the structured data harder to maintain and it opens doors for mistakes and inconsistencies.
This is true even if you have two structured data types on the same page.
For example, recipe markup and review markup can be on the same page; but they should both use the same encoding.
If you have one of these languages alongside older markup, like data-vocabulary, it’s best to remove the older markup.
It’s probably worthwhile to consolidate down to just one and strategize on how to use that consistently across your site.7. You Use Organizational Markup on Every Page
When trying to obtain rich snippet results, do not use organization markup on every page.
John Mueller of Google has said that it doesn’t matter where the markup is used as long as it’s not on every page.8. Google Does Not View Your Site as Reliable
Supporting review content may also be missing, in general, from rich snippets if Google doesn’t trust the authenticity of the domain.
Make sure your site is served over HTTPS, and that you only embed HTTPS content on HTTPS pages.9. You Have Inconsistent Markup
Look at your structured data in View Source vs. Inspect Element.
Is the structured data different?
If a site has few pages, or few pages with marked-up structured data, a rich snippet may not appear.
If Google, or users, can’t see the information you have marked up with structured data, Google sees that as being misleading.11. Google Can’t See That Your Content Changed
You can also force Google to re-crawl the page in the URL inspector in Search Console.12. Not Enough Time Has Passed
Google doesn’t discover marked-up content instantly, but rather when it crawls a site next.
Even then, it may still take a longer period of time for rich snippet results to appear.
It is possible, though, to notify Google that content on a site has been marked up.How to Test if Markup Implementation is Accurate
You can use a couple of tools to ensure that structured data markup fulfills Google’s requirements.
These tools include:
Rich Results Status Reports.
The Rich Results Test: This testing tool allows you to test a page or HTML code to see if the page supports rich results, what those results are, and what to fix if there’s an issue.
Data Highlighter: This resource from Google helps the search engine to understand and process markup by allowing a user to highlight and tag data fields with a mouse.
Google previously also supported the use of the Structured Data Testing Tool.
While this tool is still useful, Google is shuttering support of it in favor of the Rich Results test.
All screenshots taken by author, August 2023
You're reading 12 Reasons Why Your Rich Snippets Aren’t Showing
Apple’s products are used by millions of businessmen around the world, and although many people consider them to be overpriced, we won’t be lying if we say that every Apple device is definitely worth its price tag! However, do you think that having an iPad can help you perform better at your business meetings? Here are the top reasons you should have an iPad for your next business meeting:1. Improve Your Presentations and Meetings
Getting late to a meeting? No problem! Carrying an iPad around with you means that you can easily make video conference calls and communicate with your colleagues, bosses, and employees while on the road. If you didn’t have enough time to prepare a good presentation, then the great Keynote app for iOS will allow you to quickly create one and instantly project it on a big screen.2. Access to Hundreds of Business-related Apps
Some people believe that apps for smartphones and tablets are a way to waste some time and relieve stress. However, there are also many appsthat can serve a more sophisticated purpose. The business-friendly apps available for the iPad will give you the ability to constantly track stock price changes, receive real-time news and updates, as well as stay up to date with the latest changes in your business’ sector.3. The Ability to Work & Travel
Still haven’t prepared those important documents? By bringing along an iPad you can work while traveling, so you’ll have even more time to apply the finishing touches to your presentations, documents, and other work-related stuff. The portable, powerful, and user-friendly iPad will give you the performance and battery life you need to get the job done in time. If you are not having an iPad & trying to get one within limited budget at your doorstep then you can go for iPad rental services available online to rent an iPad anytime you need to add extra performance to your next presentation.4. Great Support by Apple
Apple recently announced the special “Joint Venture” program whose goal is to help small business owners learn how to use the iPad’s full capabilities. Thanks to this tutoring program, you and your employees will be taught how to set up your tablet and work with it. Naturally, you can also rely on Apple’s support team to assist you if you ever run into any troubles with your tablet.5. Unlimited Information
The iPad has all the information you need to get familiar with the most recent news, or to keep track of everything that happens in the business meeting. You can access the web to see the latest news, browse quotes, use the sound recorder to record the most important parts of the meeting, and even take notes via the handy apps available for this exact purpose.6. An Inexpensive Cash Register
If you regularly deal with credit card transactions, then the iPad will make your life a lot easier! Thanks to the Square app you can quickly keep track of the latest purchases, generate digital receipts, manage your inventory, track statistics and much more! This is definitely a must-have iPad app for every small business owner with an iPad.7. A Portable & Flexible Sales Brochure
Why carry a fat stack of paper, when you can save all your important information in a digital format? Instead of bringing all these documents to your meeting, just bring your thin iPad and use it to quickly show off all of your latest ideas, regardless if we are talking about promotional materials, documents, contracts or other work-related files.8. Use the Files on Your Computer
It’s pretty common for businessmen to forget some important file saved on their home or office computer. Thankfully, you can count on the iPad to help you avoid these disturbing situations. Just make sure to backup all your work files to a cloud-storage service, and you’ll be able to easily access them through your iPad.9. Enjoy an External Monitor
Your display area isn’t enough to meet your needs? With a little bit of creativity you can quickly turn your iPad into an additional monitor for your computer. Just download the DisplayLink App and set it up according to your preferences. Now all you need to do is find a neat way to position your iPad, so that it will be in a convenient spot.10. Check Your Business Conversations
Meaningless if we are talking about e-mails, Skype conversations or other types of instant messaging, we won’t be exaggerating if we say that the iPad is the most useful device when it comes to online communication. Thanks to the wide range of apps available for the device you can quickly contact colleagues, associates and employees from absolutely anywhere.11. Track & Fix Your Schedule
If you often happen to forget a meeting, then the iPad can definitely help you a lot! There are many time management applications available for iOS, so you’ll be able to quickly download, plan your schedule ahead and receive notifications for every important event that is planned for the day. The best part is that most apps allow you to sync your schedule between several devices, so you’ll always be able to see when & where your next appointment is taking place.12. Social Media Management
Big enterprises hire entire teams to manage social media pages, but small business owners don’t have the funding needed to hire so many specialists. This means that usually their employees are the ones responsible for the company’s social media profiles and promotions. This is where the iPad can be very helpful – by having an iPad you’ll be able to quickly access all of your business’ social media profiles, post updates, announce promotions, special offers, new products and more.
We have devastating news for you: your business needs TikTok. And the loopiest thing is that it may need it right now. Every second a regular company spends in the grey world without a fast-paced feed, sales go to waste, and new customers too.
Before we start, remember that promotion on any social media takes resources. Content must be of good quality, and you need to have your unique selling point that decides the results. For sure, it’s easy to get free TikTok likes but for sales, prepare your content team to work for it.
Let’s explore five reasons your startup (may) need TikTok right now!Almost Guaranteed Way to Grow Sales
The hottest secret TikTok keeps is that people actually buy things there. Likely, they need time to get used to a business before making a sale. But you actually can grow sales by investing only in your content campaign.
And it’s not the beauty products only. Depending on the audience you will find, you can sell design tools, homemade jewelry, and even cleaning services. We can’t imagine a product you won’t sell on TikTok.Increased ROI of All Your Campaigns
We don’t know a business owner that has never counted ROI from their Facebook Ads campaigns and struggled. Keeping up good ROI is extremely hard because investments in content creation and Facebook are high.
With TikTok, investments are made for content only. The platform doesn’t charge anything which is bliss!Get in Touch With Your Audience
In the US, Gen Zed is the biggest consumer of TikTok content. To explain, this generation is not babies anymore. They are successful people, influencers, and potential customers of almost any business that matters on the platform.
If you use TikTok, you may have noticed how many companies create content to publish it on TT exclusively. The reason is not only the sales discussed above. The reason is branding.
New Generation Choose TikTok Over Other Social Media
Each day, more people start using TikTok. Many abandon Instagram and other platforms because they can’t provide such engagement that people get used to on TikTok.
SMM promotion costs money. To be on top, an average business needs to invest a large sum to get discovered. Yes, it will bring sales in the long run, but what if, in the end, TikTok conquers the social media world. All trends show that it can happen very soon.
Before getting risky with other platforms, take a look at TikTok. It shines, and it can help any startup right now.
Every software application must be developed with the needs of its stakeholders in mind. Software development companies must communicate clearly with clients. This will allow them to move in the right direction and solve their problem. The software can fail if it is not correctly interpreted by the client.
Due to the inability to fulfill all client requirements, the product should be able to work within the given timeframe. Security operations software must work seamlessly because they monitor the system around the clock. Developers are responsible for making it immune to cyber-attacks. Software that is vulnerable to cyber-attacks could expose critical information to unsocial actors, which could have serious consequences. If your software stops working, there could be several reasons.1. Poor Network
2. RAM Overload
Security operations software should be loaded onto a device at run-time with a refresh rate of very few seconds. Check whether your primary memory is sufficient to run the software. These glitches are easy to overlook because people tend to think of complex problems but ignore the basics. It is important to have enough memory available for security software.
Top 10 IT Skills in Demand for 20233. Software Bug
There are many bugs on the internet. These bugs can attack both unintentionally or many times deliberately. Unsocial elements are out there that want to gain access to security systems to further their ulterior goals. This is why it is essential that your security system be strong enough to withstand any attacks. If your security system is compromised and your software stops working properly, you should get it fixed.4. Problematic Interface
5. Compatibility Issues
Software must be compatible with the device or system it is installed on. The software must have the right space and speed for the software to run. The software and the device must be synced. Your software system could malfunction if it is not updated or if you use an older device.
Security operations software can fail for many reasons. Poor customer service is one reason. Customer service is an effective way to understand and solve customer problems and ensure that they don’t happen again. Software glitches will be greatly reduced if this is done. These are the most common reasons users overlook and believe that an expert can fix them.
Some time ago, I stopped listening to the same, tired Spotify playlist every morning and began listening to podcasts.
Packed with information and the perfect sprinkle of entertainment and light-hearted banter, podcasts are incredibly engaging and a useful medium for businesses and listeners alike. They are the sleeping giant of content types, though.
Most businesses don’t understand the true potential behind podcasts. And there’s a huge number of reasons why they are the perfect addition to any existing content strategy.
Let’s explore ten of the top reasons to add podcasting to your content assets.1. Podcasts Have Low Competition
The content marketplace is competitive, like really competitive.
Successful digital marketers find big wins with their content when they find a content type or topic with high engagement and low competition. That’s exactly what a podcast provides.
While there are around 80 million Facebook business pages, there’s only 700,000 podcasts airing. This number shrinks when you search by topics.
There may be only a handful of other podcasts discussing the topics relevant to your business, with hundreds-to-thousands of listeners.
With this low competition, it’s far easier to have your podcast stand out and gain listeners!2. Engaging & Convenient for Listeners
Podcasts require little effort to engage with, on the listener’s behalf.
Unlike written blog content, which has to be read, or even videos that require audiences to sit and watch. All a podcast listener has to do is hit play and listen.
It’s the perfect content type for multi-tasking, which most of us are doing on a constant basis anyways.
If content is too demanding of time or attention, it’s hard for audiences to want to engage.3. Another Mobile-Friendly Content Option
Part of the low-effort, multi-tasking richness of podcasts is due to how mobile-friendly this medium is.
As I mentioned, I enjoy listening to my favorite podcasts during my commute, through my smartphone. And, I’m not alone; 69% of podcast listeners are on their mobile devices.
As we increasingly choose mobile devices over other technologies, adopting mobile-friendly content types is important.
It’s easy for podcast listeners to consume this content while they are on the move, whether at the gym, in the car, relaxing at home, or elsewhere.4. Growing in Popularity
The number of podcast listeners is growing.
There were 48 million weekly podcast listeners in 2023, according to Statista data. This audience is expected to grow to 115 million by 2023.
This is a big turning point for podcasts and an important time period for marketers looking to begin creating a podcast.
Now is the time to get started, since more businesses are going to begin creating this content and developing their audiences.
Getting into the podcast game now will allow you to beat the crowd and begin developing an audience before the heavier competition sets in.5. Podcast Audiences Are Extremely Loyal
Developing a podcast audience ahead of the competition is incredibly important because listeners are loyal to their favorite programs.
They establish relationships with the host(s) and want to check back each time there is a new podcast episode.
If you can establish a strong audience before the podcast boom, it will be hard for your competitors to attract those listeners to their own shows.
This loyalty also translates to other marketing channels. For example, podcast listeners are 20% more likely to connect with a brand on social media.
When the podcast is over, audiences will turn to channels like social media to continue the conversations and interact with each other and your business.6. Interactive Options for the Audience
One of the reasons that podcasts are so engaging and foster such loyal audiences is because they are very interactive.
Hosts can create audience polls, answer questions, and take “calls,” just like a traditional radio show. This helps pull listeners into the show and makes consuming the content feel more like an interactive experience, rather than simply listening to audio.
This interactivity helps solidify that connection with audiences. Very few content types offer this level of brand-customer interaction.
You can also interview other experts in your industry, which helps build your professional network and establishes credibility in your field.7. Scalable Costs for the Creators
In terms of creation costs, podcasts are scalable. Like photo and video content, the cost to create is really dependent on quality.
Smartphones shoot exceptional videos and photos, but if you want to raise that content to the next level, then you need to invest in more expensive equipment.
The same is true for podcasts. You can capture good audio with relatively cheap equipment bought on Amazon. However, the quality may not be up to par with what audiences are used to from long-established podcasts.
As you develop your audience, you may decide to increase your podcast budget to include more expensive equipment. Luckily, this is totally controllable; you can scale costs to meet the demands of your audience.8. Establishing Thought Leadership
Aside from offering customers value, one of the primary reasons that we develop content is to establish credibility and a reputation as a thought leader in the market.
This is why informative articles, case studies, guides and all manner of other well-research content assets are so valuable.
They help showcase to audiences that you provide helpful information and solutions to their questions and problems.
Podcasts are very impactful at growing this reputation as a credible, expert source because audiences get to hear it right from your own mouth.
If you’re passionate and invested in what you do, as most business owners and marketers are, then it should be no problem conveying these emotions across in a podcast.
Audiences will hear it in your voice!9. Disposable Income Demographics
The average listener earns around $10,000 more than the average U.S. consumer, according to a 2023 report on podcast consumers. And, 15% of listeners earn over $150,000.
These individuals are also more likely to be college-educated than the typical consumer, as well. Thus, they are more open to absorbing new information, learning about complex ideas and purchasing decisions.10. Content Publishing Consistency
All of your blog posts and other content pieces should be scheduled, but audiences may not ever take notice, like they will with a podcast.
If your podcast airs on the same day each week (or same time each day), listeners will get used to the schedule. They’ll expect and anticipate the release of each podcast episode.
Not only does this help build buzz surrounding your show, but it also guarantees that your business’ name stays on the minds of audiences all week long. This does wonders for brand awareness,Conclusions
Podcasts bring a lot of benefits to a business’ posting strategy.
Some of these benefits, however, are dwindling, as these online, radio-like shows become more popular. The competition for podcast audiences is heating up.
If you’ve ever thought about beginning to record a weekly, or even monthly, podcast for your customer to listen to, now is the time to start!
You’ll be able to establish that loyal audience, before your competitors enter the podcasting space.
Like RFID in the late 90s, QR code technology has rapidly become very popular over the last decade. Everywhere we look, there are QR codes waiting anxiously to be scanned by our smartphones. This is not surprising considering the benefits that QR code technology has to offer.
Top reasons why QR codes are better than RFID
#1. Very obvious where a QR code is present
No one can ever complain that they were unable to find a QR code. The square code is distinct and easily visible on any surface that it is printed on. As a result, people do not have to be notified separately about the existence of a QR code; they can see it with their own eyes. However, the same is not true for RFID.
People have to be notified that a device is RFID capable or contains a transmitting RFID chip. This is the main reason why QR codes are preferred over RFIDs, except maybe for the espionage sector. If you are not James Bond, you are better off dealing with QR codes.
#2. Easier and cheaper to get QR codes out here
It is substantially cheaper and easier to get QR codes out to the public. For RFID, special RFID chips have to be deployed that transmit the relevant code. By contrast, all one has to do with a QR code is simply have it printed out on any surface that they wish. Even generating a QR code is a lot cheaper and is relatively hassle-free; one can generate a QR code on their smartphones.
This is a far cry from the amount of effort and the high cost that goes into generating RFID tags. For most small and medium-sized businesses, QR codes are a much more financially viable option.
#3. RFID requires specialized equipment
One of the things that make a real difference is the kind of equipment required by the end-user to decode information. For RFID, this usually involves an expensive piece of scanning equipment that is designed to do one job only – scan and decode RFID tags.
Comparatively, all one needs to scan a QR code is a smartphone. All smartphones can be equipped with a variety of QR code reading and generate apps, irrespective of which operating system they use.
This makes QR codes a lot more accessible and is the main reason why marketing campaigns make use of QR codes.
#4. QR codes are web oriented and more flexible
The sad truth about RFID is that you need a database for the technology to be really effective. Without a proper database, there is nothing for RFID scanners to decode, even if they have detected an RFID transmitting chip.
A custom QR code does not need access to any database in order to decode and provide the user with relevant information. QR codes are web-oriented and whatever information is not stored in the code itself is often provided via web links.
This makes QR codes a lot more flexible and practical than RFID.
The 4 reasons mentioned are why every business sector is trying to incorporate QR codes into every aspect of their business model and not just restrict it to marketing campaigns.
This article is authored by Mathew Ronald, a tech enthusiast, and blogger.
The founder of iGeeksBlog, Dhvanesh, is an Apple aficionado, who cannot stand even a slight innuendo about Apple products. He dons the cap of editor-in-chief to make sure that articles match the quality standard before they are published.
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