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Every time I see an announcement from someone I follow on Twitter or LinkedIn that they are quitting their day jobs to go out on their own in SEO, PPC, social, or content, I get a little jolt of joy for them.
Quitting my job to start my own business was one of the best things I did for myself and my career.
Sure, it’s scary to go from something that’s a given to such a risky place – but as one of my entrepreneur friends once told me – there’s more than enough work out there if you know where to find it.
I’ve spent my whole career working for entrepreneurs, startups, and owner-operated businesses.
I was raised in a family-owned business and chipped in on the weekends and after school to answer phones, stuff envelopes, and show my grandparents how to use Word.
Because I’ve spent most of my life seeing the inner workings of business and freelance life, I’ve collected a few of my best tips to help you avoid big mistakes in becoming your own boss.1. Stop Undercharging for Your Services
When I first opened my business, I thought that I was starting back at square one.
Sure, I had 10+ years of experience in content, SEO, and marketing, but I had zero years of experience running my own business.
I thought I had to charge zero-years-experience prices as opposed to 10-years-experience prices. People I worked with were getting a steal of a deal for comprehensive services at beginner rates.
Finally, a business coach I was working with told me, “You didn’t quit your job to work more hours for less money. Charge what you’re worth!”
Not only that but by charging too-low prices, you’re making sure everyone in the industry is getting undercut and all their services become commoditized.
When our services as marketers become a commodity, clients end up price-shopping around instead of finding the true value in what we do.
The saying goes that “A rising tide raises all boats.”
Charge a rate you’re worth.2. You Don’t Need Fancy Stuff to Do Your Job
When I first started my SEO company, I spoke to an accountant who told me that I should buy all new office equipment because it’d be covered on my taxes in startup costs.
As someone who worked from my couch and kitchen table often, I thought, sure a new standing desk, office chair, etc. would be great. Along with what the bookkeeper told me, I thought I needed certain things to be “official.”
I bought courses online to help me be a better entrepreneur. I got a business coach. I bought a bunch of books about entrepreneurship and success. I contacted a small business lawyer. I reached out to an accountant.
When I go all in, I really go all in.
And while some of these things were necessary, some definitely weren’t.
I wanted so badly to “do it the right way” that I got a little too overzealous and definitely wasted money where I didn’t need to. I still work from my kitchen table far more often than my standing desk.
If someone tells you that you need something make sure to check and double-check. Get second and third opinions and ask your entrepreneur friends, Slack groups, and Twitter chats what they’ve found they “needed.”
You can save a lot of money and run a leaner machine than I did at first by asking yourself what you really need or what you can wait to invest in for your business.3. It’s OK to Say No to Work
I talk to so many marketing entrepreneurs looking to go out on their own for freelance or open their own search-focused businesses who tell me they will take any work they can get.
I get that 100%, and I was totally the same way at the beginning. Beggars can’t be choosers, after all, and we’ve got bills to pay, right?
But as your marketing business grows, it’s important that you ensure you’re growing it with intention.
This means thinking about what:
You actually enjoy doing.
You’re good at.
You have time to do.
Find ways to build your business around your life instead of vice versa.
When you get to a point where it feels manageable, you may have a client come to you or someone may refer work to you that just doesn’t strike your fancy.
Maybe the client is in an industry that you don’t feel comfortable working in.
Maybe the time zone difference will make your life a lot more hectic.
Maybe you’re booked up right now and saying yes to one more thing will put your schedule over the top.
Maybe some discovery calls are showing you red flags that the client will not be a good fit with your working style or company mission.
Whatever the reason, it is OK to say no to work.
Every time I say no to someone, I make sure to refer that client to another SEO that I know can help them better than I could (whether that SEO is an expert in their industry, works specifically on their type of project, etc.).
In fact, saying no to work you don’t want to do will help you make room in your life and your business for the clients you do want to work with, the work you do want to do, and the industries you feel you’re an expert in.4. Delegate Things Before You Think You Need To
Whether you want to be a solo-preneur or eventually build your marketing business to hire employees, at the very beginning you may feel like you have to do everything on your own.
You don’t have to hire a full-time employee to do this. You can work with other marketing contractors to help you on a one-time or ongoing basis.
Another option is to hire a virtual assistant (VA) for a set of hours to take care of any miscellaneous tasks you have each month.
A VA is often more affordable than you think and 100% worth it.
I have a VA I work with for 8 to 12 hours a month, and she helps me with things like checking my email while I’m out of the country, setting up processes and software, automating contracts, and more.
Most VAs can learn to do anything (and often they like to, which is why they choose that job!).
Make a list of everything you think is a waste of your time as a marketing entrepreneur and interview some VAs who could potentially do some of those tasks for you.Build Your Business Intentionally
Whether you just went out on your own or are thinking about quitting your 9 to 5, find ways to build your marketing business intentionally.
Think things through and do everything on purpose.
Find ways to build your business around your life and not your life around your business.
You’ll end up happier and more successful.
You're reading 4 Things No One Tells You When You Start Your Own Marketing Business
It is not an easy decision to start a small business.
Despite the many sacrifices and difficulties small business owners have to face, an overwhelming 84% of small business owners would make it again.
These are the top tips that I have learned from mentoring over 1000 SCORE clients as well as acting as an angel investor.
These tips are based on what I see succeeding entrepreneurs do, and what I see people who fail to do.
What client issue would you say you are settling that potential clients will pay for? This is regularly called the offer.
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There are numerous instances of organizations that don’t have the best item/administration or are not first to showcase, yet are successful in light of the fact that they have dominated web-based promoting and deals.
Examination the socioeconomics of your potential client base and comprehend their purchasing propensities.
Watch contenders, talk with comparable businesses, peruse your rivals’ sites, and comprehend what their clients are saying about them via online media.
On the off chance that conceivable, self-reserve your business thought and go for financing when you can make a development story. This may make you separate your item/administration offering into more modest pieces so you can support the beginning phases and get some footing and experience.
When maintaining a business, know when you need to connect with a bookkeeper, legal counselor, protection specialist, promoting subject matter expert, page architect, or another expert. This will begin your administration interaction as a business proprietor.
Also read: The 15 Best E-Commerce Marketing Tools
Dispatching and growing a business is troublesome, and the greater part will come up short inside 5 years.
Nobody individual can have all the information, experience, or even viewpoint to deal with each business circumstance. Gain from others’ abilities and encounters.
In case you don’t know where to discover a tutor, SCORE is an incredible spot to begin. SCORE coaches are free — simply visit chúng tôi to discover an eye to eye tutor close to you or a guide to contact by means of email or Skype.
Additionally at this website are numerous free workshops, online courses, and layouts all centered around assisting business people with beginning and grow a business.
You can likewise discover guides on destinations like LinkedIn, by going to a neighborhood independent venture meetup, or simply making a few inquiries. You may be shocked at individuals in your circles who can offer valuable exhortation dependent on their encounters.
Beginning a business is troublesome and hazardous; it’s not difficult to invest all your energy and assets at it. Before you start, sort out what kind of business you will have. Will it’s anything but a sole ownership, organization, enterprise or LLC? Then, at that point set up your arrangement.
Having a composed arrangement with your projected outcomes and individual objectives is the most ideal approach to keep focused.
For instance, your business may make a $20,000 benefit. Yet, on the off chance that you live in a huge city, support a family and possibly older guardians, and are attempting to put something aside for youngsters’ school and retirement, then, at that point doubtlessly $20,000 isn’t sufficient.
Also read: Top 3 Lessons I Learned from Growing a $100K+ Business
Have a decent handle on the numbers that disclose to you how your business is getting along and what you can anticipate. These incorporate your beginning up costs, deals, projected benefits, income, and significantly more, contingent upon the idea of your business and how you characterize achievement.
You will settle on numerous choices “on the fly” and knowing the numbers — the business financial matters — will assist with guaranteeing you settle on the right choices.
Search for approaches to reduce expenses where you can. Utilize financially savvy devices like email promoting and web-based media showcasing to drive mindfulness, as opposed to pricier conventional publicizing strategies.
Also read: 7 Best Woocommerce Plugins to boost your Store you must know
Being a business organizer can be forlorn and there are insufficient hours in the day to achieve everything.
From huge victories to enormous disappointments, in case you’re not powered by energy at consistently, turns into that a lot harder. Recollect why you began your business and let your enthusiasm drive you ceaselessly.
How to Start Your Own Cryptocurrency
So you’ve decided to plunge into the world of cryptocurrencies and build your own. How do you get started?
Published November 21, 2023
Can Anyone Build Their Own Cryptocurrency?
In a short answer, cryptocurrencies can be created by anyone with technical computer programming knowledge.Key Highlights
Cryptocurrencies can be created by anyone with some technical programming knowledge.
Apart from paying someone to create it, there are three main ways of doing it yourself – build your own blockchain, modify an existing blockchain or build on the back of an existing blockchain.
However, there are things to consider beforehand, such as legality, use case, tokenomics, and startup costs.How Can You Start Your Own Cryptocurrency?
There are three main ways to start your own cryptocurrency:1. Create your own blockchain and native coin 2. Modify an existing blockchain 3. Build a new cryptocurrency on the back of an existing blockchain
Platforms such as the Ethereum network, Binance, Solana, and Ripple all allow for new cryptocurrencies to be built upon their established blockchains. While this method offers less customization of your token, it is perhaps the easiest method of building your own blockchain. The downside of this method is that your cryptocurrency is dependent on the blockchain that you choose since if that blockchain ever goes down or fails, the ability to transact with your token would be compromised.Things to Consider Before You Build Your Own Cryptocurrency
Before you create your cryptocurrency, there are a few things to consider, including:Legality
First of all is the legality. While it is decentralized, the recent high-profile failures of Three Arrows, Terra/Luna, and the FTX cryptocurrency exchange have increased pressure on regulators to clamp down on Cryptocurrencies.
So before you start your own cryptocurrency, you should ensure that the jurisdiction you are in allows for cryptocurrencies. For example, cryptocurrencies are absolutely banned in China, implicitly banned in Cameroon, and allowed under certain regulatory frameworks in the United States.Use case
This is the purpose of your cryptocurrency and generally the first thing that cryptocurrency investors should look at. What is your cryptocurrency for? And how does your cryptocurrency do this better than other competing offers? These terms should be clearly outlined in your cryptocurrency’s whitepaper, such as the one for Bitcoin.
The use case will also dictate whether your blockchain is a permissionless one, where anyone can join and download a copy of the distributed ledger. Or will it take the form of a private, permissioned blockchain, such as US investment bank JP Morgan’s Onyx Coin?
What purpose your cryptocurrency will serve will also determine who controls the blockchain. Will your blockchain be centralized, as we see in most stablecoins, so that supply is controlled in order to match the underlying security to back up the value of the cryptocurrency, such as Tether Gold? Or will your crypto be completely decentralized and left up to the users of the network to vote and decide on changes to the blockchain, such as the Ethereum network?Tokenomics
The first thing to decide is how many coins or tokens to create. You also need to consider how they are released in order to control the amount in circulation. How are the coins to be initially distributed, and how much is owned by the creators and affiliated entities?
Another key to consider is if tokens can be created after the crypto is launched. And if so, are they mined or minted?
What is the incentive for others on your network to help maintain the decentralized ledger? Is it based on economic rewards like Bitcoin mining, or is it based on maintaining the integrity of the entire network, like we see in Ripple’s XRPL?
Lastly, you must decide how the coins are burned, such as gas, for transactions on the Ethereum network. You might also consider if your cryptocurrency buys back a certain portion of the outstanding supply on a predefined schedule in order to support the value (such as Binance’s autoburn of its BNB coin).
These factors comprise a token’s economics – also called “Tokenomics.”Startup Costs
All cryptocurrencies require some sort of cost to set up, such as paying a third party to design and build your blockchain or the gas that you will burn setting up your cryptocurrency token on an existing blockchain, such as Binance’s Smart Chain, which can be as low as USD5.Learn More
Thank you for reading CFI’s guide to How to Start your own Cryptocurrency. To keep learning and developing your knowledge base, please explore the additional relevant resources below:
Key marketing tactics which come before your content marketing
Content marketing is the buzzword on everyones lips right now. For some, it’s becoming an increasingly big part of the marketing mix. For others, particularly small businesses, it shouldn’t necessarily be at the top of the list of priorities.
Sign up for Hubspot, Kapost, Marketo, or any one of the hundreds of content marketing platforms that are available, and you’ll have all of the tools at your disposal for implementing content marketing. But this is about as far as it goes, there is still the small matter of who is actually going to plan, produce and promote your content – that is the hard part, and the bottleneck for most businesses, who struggle to find the resource to create this content on an ongoing basis.
And then there is the small matter of ROI. Most successful campaigns are built on content that is not overtly commercial in its intent. You might get the traffic and the brand awareness from this content, but it’s unlikely you’ll get conversions, at least not right away.Follow these 5 marketing tactics BEFORE you roll-out your content marketing
Here are the 5 quicker wins that I believe all businesses should focus on before they invest in content marketing. You will see they are needed as a foundation of content marketing and if these aren’t in place, it’s like much of your content marketing efforts will be wasted.1. Lead generation
First, use the Google AdWords keyword planner to find a comprehensive list of the terms that people are searching are to find your products and services. Remember to localise these to your area for even more targeted traffic.2. Good, old fashioned SEO (and PPC if you need to)
Ensuring that your business is visible when people are searching for your products and services is absolutely vital, and it doesn’t have to be expensive or complicated. Contrary to popular belief, SEO is definitely not dead. It is, however, becoming increasingly difficult, but if you do it right it remains the most cost-effective marketing channel.
Make sure your business is covering the basics in terms of your site’s accessibility and usability, and crucially, ensure that your site is accessible on all types of device.3. Curation
Content marketing is about presenting yourself and your brand as a thought leader on a particular subject. This takes time, and effort, and unless you take the time to do some original research, you will in most cases simply be reiterating what other people before you have said.
Rather than spending hours and hours creating new thought leadership pieces, consider curating the work of others and sharing this on your social media accounts. Klout is a great tool for doing this, enabling users to schedule popular content to be shared with their followers at regular intervals.4. Conversion Rate Optimisation (CRO)
CRO is a series of measures that can be undertaken to improve the number of conversions your site gets.
Does each of your pages offer a clear call to action, such as a phone number or an enquiry form?
Does your website copy communicate clear Unique Selling Points (USPs) that give the visitor a compelling reason to buy from you?
Is your site easy to navigate and browse on all devices?5. CRM (Customer Relationship Management)
Make sure that you follow up on every signup you get, offer a free trial of your service if necessary and even pick up the phone and talk to people – you might be surprised at the positive response you get.
As Social Media platforms like Instagram gained tremendous precedence over the last decade, our lives also began to get tangled deeper with the virtual. While many GenXers and older GenYers began focusing on creating and maintaining an online presence, seeing both professional and personal value in this activity, our children and young Gen Xers don’t even require any kind of intent. This is the norm for them now.
The point is that the line between real and virtual has been steadily disappearing over the past decade. While there are those who have not just accepted but are also thriving in this new world, there are those of us who are simply not cut out for this. Because for all the good that it’s doing, Social Media is also extremely addictive and not everyone is cut out for it.
With users looking for an out by deleting their accounts and thus living an Instagram free life, we would like to make this transition to a social media-free life easier. So now that you’ve left Instagram, here’s everything there is to know about what happens once you delete your Instagram Account.
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What happens to my account once it has been deleted?
But just because the process has ended from your end, it does not imply that the deletion process is over. Instagram requires up to 90 days to completely delete all of your data and in the meanwhile, no other user will be able to see or access your profile either.
Even after the 90 day period, a copy of all your information will still be stored in Instagram’s backup server in case it’s required for legal issues, violation of terms and conditions, or harmful prevention efforts. However, you will still not be able to retrieve your account or any of its contents.
Related: What Happens When You Temporarily Disable Instagram?
Can I create a new account from the same email address?
You must wait till thirty days (or ninety if Instagram requires the time) to be able to create a new account from the same email address. Till then, the account will still belong to your current Instagram id.
Once the thirty days have passed, you will be able to use your email id to create an entirely new account. Keep in mind that you won’t be able to use your old Instagram profile name for the new account.
Related: Is There Any Way To See How Many Times Someone Views Your Instagram Story?
Can I reuse/retrieve the deleted Instagram Account?
Despite how absolute the action of deleting one’s account is, should you have a moment of regret or panic and wish to return, Instagram has kept a small window open for you with the thirty-day grace period that we mentioned above.
If you want to reuse/retrieve the deleted Instagram Account, then launch the app on your phone and log in with your id and password. Instagram will inform you that you can take back the account which basically means the account will become active again. Take it back should you need to do so.
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How to delete an Instagram Account
Instagram does not provide the provisions required to delete an account within the app. However, you can use the browser on your phone or desktop, tap on this link to go to the Delete Your Account page.
The link will take you to the Log-In page in case you haven’t logged in from the browser. Add the Log-in details of the Instagram Account that you wish to delete from the browser.
Once you have logged in, you will be directed to the Delete My Account page. Tap the section which will ask you the reason for deleting your Account.
Tap on any one of the reasons that will be shown by Instagram.
You will go back to the main page now. Here, scroll till you reach the section that requests the account password and type in your password.
Once you’ve done this, scroll down till you arrive at the red Permanently delete my account button. Tap on it. Instagram will confirm once again, select OK. Your account will now be deleted.
Take your time and make sure that you’ve thought it through before deleting your Instagram Account. The only thing that we can assert is that deleting your Instagram account is not the end of the world and it’s certainly not as bad as it may appear to be. Do what you need to do and take care of yourself.
No matter how fond we grow of our pocket computers, there comes a time in every smartphone owner’s life when it’s time to bite the bullet and opt for an upgrade. And that poses the question of what to do with your outdated handset.
Quick tip: don’t dump it straight into the trash. Electronic waste, or e-waste, can leak harmful chemicals into the environment, so you don’t want it sitting in a landfill. The best way to dispose of your device is through an official recycling program, one which will make sure all the components are dealt with properly. Unlike regular trash and recycling, you can’t put your e-waste out for curbside pickup, so proper disposal will vary depending on where you live. Read on to learn about accessible options across the US. Just remember to get rid of any private data on that device before you hand it over.Go direct to the manufacturer
Apple recycling Apple
Samsung has what it calls a Mobile Take-Back Program, which means you package your old Samsung phone up in a pre-paid envelope and send it back to Samsung. The manufacturer will dispose of the device in a way that minimizes the impact on the environment (by recycling certain components, for instance).
If your phone is LG-branded, then head to the LG Recycling Program website, enter your zip code, and you’ll be met with a list of local drop-off points where you can leave your unwanted phone. HTC has a similar scheme in the US and will accept any device, irrespective of its manufacturer.Find a local retail outlet
Best Buy recycling Best Buy
Don’t want to mail your phone back to the company that made it? You don’t have to go far to recycle your old phone in person. Retail outlets like Best Buy have thousands of stores across the US that you can visit. Best Buy’s program will accept your defunct smartphone and dispose of it ethically. In fact, you can take almost any kind of electronic device back to Best Buy and the staff will get rid of it for you.
Staples is another well-known name with a comprehensive recycling program for taking your phone off your hands. If your device is still working and relatively new, you may also get some Staples credit back that you can spend on something else. The company also gives you the option to mail in your device or drop it off in a store in person.
Another option is to use your carrier’s recycling scheme. T-Mobile, Sprint, AT&T, and Verizon all let you return your old phones (and other electronics) to stores. Like Staples, some of the carriers will give you a trade-in value that you can put towards any new gadget you’ve got your eye on. Between carriers, manufacturers, and electronics stores, you should be able to find somewhere nearby to recycle your phone. Many of these schemes offer mail-in options too.Donate it to charity
Cell Phones for Soldiers Cell Phones for Soldiers
Some of those trade-in programs let you turn old phones into cash. But instead of spending the money on yourself, why not donate it to a good cause? Not only does the environment benefit, so do some of the people who need help the most.
The Recycling for Charities site is a good place to start: You can mail in your obsolete device and select a charity of your choice to receive the proceeds. Phones4Charity works similarly. To stay local, try chúng tôi which lets you input your zip code to find charity recycling initiatives in your area.
Most individual organizations will be only too happy to receive your old mobile phones, so if there are a few charities you’re keen to support, just ask them if it’s an option. Some of the organizations that accept phones nationwide are the National Coalition Against Domestic Violence, Hope Phones (also known as Medic Mobile), and Cell Phones for Soldiers.Other options, state-by-state
California recycling California State
Official state-sponsored recycling programs vary across the US, but you will always be able to find the most up-to-date information from your state’s government website. In New York State, for example, any store that sells you a cell phone is also required to accept it back from you for recycling. The same law applies in California.
Meanwhile, Washington State has an official e-cycle scheme that you can access on the web. Enter your zip code and what you want to recycle, and the site returns options for mailing in your unwanted phones. Other states, such as Illinois, provide a list of approved recyclers that you can refer to.
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