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4. Track your accomplishmentsProviding hard data to show what you’ve done throughout the year is highly beneficial. Employees and managers may roughly understand how you have performed but having concrete numbers to back up any assertion strengthens the validity of your self-assessment.
“If employees … spend 10 seconds a day writing down their one biggest accomplishment, success, metric hit, feedback received for that day, they’d have 10 times more data than they’d ever need for self-assessment,” said Mike Mannon, president of WD Communications.
Hank Yuloff, the owner of Yuloff Creative Marketing Solutions, said continuous evaluation of your performance can make it much easier to ground your self-assessment in facts and measurable data.
“We teach our clients to keep a list of daily and weekly accomplishments so that when it is time for the self-assessment, there is very little guesswork as to how valuable they are to the company,” Yuloff said.
5. Be professionalYou should always be professional when writing self-assessments. This means not bashing the boss for poor leadership or criticizing co-workers for making your life more difficult. It also means not gushing over a co-worker or manager you like. Whether you are providing critical or positive feedback, professionalism is important.
Being professional means giving the appraisal its due attention, like any other important project that crosses your desk. Dominique Jones, chief people officer at BusPatrol, recommends treating your self-evaluation like a work of art that builds over time. She said you’ll be much happier with the result if you give yourself time to reflect and carefully support your self-assessment.
“Use examples to support your assertions and … make sure that you spell- and grammar-check your documents,” Jones wrote in a blog post. “These are all signs of how seriously you take the process and its importance to you.”
Self evaluation example statementsKeeping things simple and using short, declarative bullet points are key to writing an effective self-assessment. While the exact nature of your self-assessment might depend on your industry or your job description, this basic model can help guide you in writing a self-evaluation.
Strengths
I am a dedicated employee who understands my role and responsibilities, as well as the larger mission of our business. I strive to both do my job and make this company successful.
I am a good communicator who stays on task and helps rally the team when cooperation is needed to meet a deadline or solve a problem.
I am a creative thinker who can develop novel solutions and improve conventional ways of doing things.
Weaknesses
I am somewhat disorganized, which often impacts my productivity. I have learned how to manage my time better and intentionally direct my efforts. While it remains a challenge, I have seen some progress and look forward to continually improving.
Sometimes, I do not ask for help when I could benefit from assistance. I am always willing to help my teammates, and I know they feel the same way, so I will try to be more vocal about when I need a helping hand moving forward.
Core values
I believe in teamwork and cooperation to overcome any obstacle.
I value respect and transparency between employees and managers.
I value friendship and building warm relationships within the workplace.
I strive to be a welcoming and helpful presence to my co-workers.
Accomplishments
I never missed a deadline in the past year and often submitted my work early.
I’ve gone beyond my job description to ensure our team operates optimally, staying late and helping others whenever it could contribute to our collective goal.
I created and delivered a presentation, stepping outside my comfort zone to do so. It was well received and bolstered my confidence regarding public speaking.
Goals
I want to continue developing my presentation and public speaking skills. As a weakness that I listed on previous self-assessments, it is gratifying to see that I have made some progress on this skill set, and I would like to double down on the growth.
I aspire to enter a managerial role. I enjoy working closely with my teammates and considering the bigger picture, and I often efficiently help direct resources. I could see myself as a manager who helps facilitate teamwork and encourages workers to do their best.
Feedback
My manager is pleasant and transparent, and they always set clear expectations. I never have to guess where I stand. I appreciate the openness and direct communication.
I want to be more involved in decision-making at the team level. I believe each team member has unique insights that supervisors cannot fully understand since their perspective is different. I believe involving staff members in strategic planning could greatly improve results.
Did You Know?
You should keep your self-assessment short and simple by using bullet points.
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Resume Writing Tips: Make Your Resume Stand Out
7. Think beyond your job duties.
Hiring managers don’t want to read a list of your job duties. They want concrete examples of your accomplishments in previous positions that show how you can make a difference in this new position.
Rangel said that specific merits are more engaging to read than just your experiences. For example, “I reduced operating expenses by 23% in six months” is far more interesting to an employer than “I have 30 years of sales experience.”
When deciding what information to keep or cut out of your resume, focus on striking abstract traits and qualifications in favor of concrete, quantifiable results.
“The best resumes highlight a job candidate’s actions and results,” said Bob Myhal, director of digital marketing at CBC Automotive Marketing. “Employers want employees who get things done and who take great joy and pride in what they do. Rather than a laundry list of your qualifications, your resume should reflect your accomplishments and enthusiasm for your career.”
You shouldn’t ignore your skills section either. Sade reminded job seekers to list any industry-relevant apps or programs they’re familiar with and to find ways to incorporate examples of their emotional intelligence (e.g., self-awareness, empathy) and soft skills (e.g., work ethic, reliability) into their job descriptions.
8. Use the right language to stand out.Trite, lackluster descriptions of your job duties and accomplishments won’t do you any favors. Make sure you’re using strong action words, such as “achieved,” “designed,” “improved” and “established,” to describe your roles and projects, said Sade. This will make you sound confident while imparting vital information. But be cautious about depending on action verbs – make sure to include details about how you improved a process or achieved a goal.
“Words such as ‘professional,’ ‘results-driven’ and ‘detail-oriented’ provide very little helpful information,” Sade said. “It’s better to use actual job titles than these words.”
Did You Know?
You can use a combination of action words to highlight your experience and make your resume easier to read.
10. Check for errors.Triple-check your own work, and then have someone else look over your resume to ensure it’s 100% clean. There is no room for sloppiness on your resume.
Spelling, grammar and punctuation: A hiring manager will likely automatically dismiss your application if they spot a typo or grammatical error. “Make sure it’s error-free and easy to read,” Obeid said. “HR reps equate typos and errors with laziness. Use good English – the written word has a huge impact on the employer.”
Formatting: “Review formatting very closely, including font, alignment and spacing,” Bissot said. “Related issues can often be perceived as a sign of lacking technical skills and/or attention to detail.”
Headings: Yao said that candidates often submit applications addressed to the wrong employer or outline experience that’s irrelevant to the role. “Receiving a resume that’s crafted and addressed to someone else – or worse, a competitor – can be a huge turnoff and will set a negative tone even if they do choose to continue reading your application.”
Skye Schooley, Sammi Caramela, Adryan Corcione and Nicole Fallon contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.
5 Tips For Observability Success
In 2023, the concept of observability in IT operations gained mindshare as IT leaders looked for new ways to rein in the complexity that’s grown organically with cloud computing and rapid digitization.
Observability differs from IT monitoring in that it focuses on the development of the application and rich instrumentation so that operators can ask meaningful questions about how the software works or is working in production. The ability to ask new questions allows IT to gain different perspectives on application behavior so that they can optimize and improve results for customers.
Another way to think about observability is that it’s all about the user perspective, which requires a user-centric mindset and approach. While traditional (black box) monitoring provides metrics that indicate whether a system is up and running or not, observability takes this a step further by showing if it’s actually performing adequately for business and user requirements.
Observability creates sharper connections to the business value of infrastructure monitoring by solving issues such as:
A server’s online and available, but the applications it supports are malfunctioning;
The network’s up but a user’s transactions may not be going through or the website is behaving erratically;
Your site is working fine in one browser but not in another.
These are the kind of problems that IT organizations need to know about pronto before users start to complain or leave your site/app for the better performing service. That’s terrible for customer retention and for employees, it may result in costly, insecure shadow IT.
Either way, a lack of observability means that your organization is more prone to low user satisfaction and high support costs. Observability requires a modern approach to monitoring, and it’s more successful when developers buy in and participate in monitoring activities.
Here are some ideas for ramping up your observability practice in 2023:
Go beyond traditional resource monitoring metrics such as CPU utilization and network latency. Include logs, traces, metrics and alerts from every infrastructure component to allow for new insights into your application.
Teams should have the proper routing and communication channels for when an incident occurs, and be able to quickly gain access to the system that can best remediate, or provide additional context.
Sorry, devs, but this is going to be part of your job sooner or later. Developers have been hearing for a while now that they can’t just “throw their code over the wall” and let operations people figure it out. Application health has long been owned by IT operations but logically speaking, the people who really understand application health are the developers because they built it and they know how code should work in production.
Often, usually late in the sprint cycle, someone poses the question: “How are we going to monitor this service in production?” Dev teams rush around to get a workable solution and in the end, someone ends up running an instance of an open source monitoring tool on the app server(s). If this sounds familiar, you are not alone. This situation can be avoided by making observability a critical step in the CI/CD pipeline, and not an afterthought.
APM tools or increasingly, open-source monitoring tools such as Prometheus can help measure operational metrics such as application, client, and server side errors that may occur during the normal operation of an application. Synthetics or digital experience management tools offer another way to understand the outputs of a system.
This helps answer questions such as: can my user access the application and are there any transactional failures in her experience? There are some powerful, niche observability tools but they can be hard to use and require native monitoring expertise which many developers don’t have. Disregard the vendor buzz and adopt the tool that is right for your organization in terms of skill level, resources and so on. It should be easy to deploy and manage.
A common pitfall spanning ITOps and DevOps organizations is the proliferation of duplicative tools. Data is often not federated between those tools, which can make the job of simply and comprehensively implementing an observability strategy a real pain. This is why it’s so hard to achieve the vaulted single pane of glass.
Most often, monitoring and observability tools are sought after and used to solve a pressing problem (like getting ready for a release, troubleshooting a specific client side error, etc.). Over time, it’s easy to see how an organization can end up with more than 20 monitoring tools that solve overlapping use cases. Consolidate, integrate what you keep and consider a platform solution to manage and unify all the data, saving time for both developers and operators.
Observability and the problems it solves are not just meaningful for developers, engineers and admins. Many of the insights generated by observability tools can provide rich context to less technical colleagues who may be working in sales, marketing, support, or professional services.
Some examples include:
Which day(s), or time of year do we see the most traffic across our website?
Is there a certain web page that users visit most often?
After a launch, or web page change, are we seeing an increase in transactions?
Is the web page loading slow, and if so, what are the contributing causes?
Answering these questions often bridges the tools that the non-technical teams have access to and requires deeper understanding of the application itself. DevOps and ITOps teams should collaborate with their non-technical stakeholders to understand what business problems can be addressed in observability tools, and the best way to solve them.
About the author: Michael Fisher is Group Product Manager at OpsRamp.
5 Content Writing Tips: How To Get To The Point Clearer & Faster
Nothing is worse than bad writing. It’s recognizable within the first few sentences – either consciously or subconsciously.
Sloppy writing clutters the messages, and dilutes the simplicity of messages that humans crave.
Spend seconds online and bad writing is everywhere, especially on many businesses’ core marketing tool that I call the true COO of any company – a website.
Sometimes it takes a deep reading to simply understand what services or products that company is marketing.
This lack of clarity results from bad copywriting, which has become a leading epidemic in the world of online marketing alongside thin content.
This epidemic is found across multiple industries, from SMBs to large corporations.
All copywriting should deliver marketing messages in the clearest and quickest ways. And the answer is not derived from proverbial rocket science.
Here are some writing principles that I’ve discovered over two decades of writing for both online and print publications.
1. Simplicity & Clarity: The Core of Good WritingHenry met Mary. The dog walked across the street. My head hurts.
That’s simple language, and simplicity reigns in the world of copy writing – especially when introducing a product or service to a new audience.
Leonardo da Vinci said it perfectly: “Simplicity is the ultimate sophistication.”
Imagine a small exhaust shop looking to raise their digital presence. They heard of SEO, but after some online searching, they arrive at a company’s website and the content immediately gets into to the specifics of SEO – such as canonicals or site hierarchy.
Goodbye, prospect!
Getting granular in a blog or deeper pages is imperative. But when a prospect is first introduced, simplicity and clarity must reign over anything else.
Most prospects looking for a service – especially those in B2B – are searching because they don’t have the time or focus to create whatever service you’re offering.
And even if it’s product or news-based business, most readers’ minds are already cluttered with too much garbage. Some don’t have the bandwidth remaining to go all-in with thought.
Clear and simple writing will convey a message much faster and will result in quicker sales.
2. Use a FrameworkYou know to keep it clear and simple. But sometimes the writing doesn’t flow and is cluttered.
The solution?
Create a framework of main ideas, and backfill them.
In the past, I’d framework by imagining myself as a reader. I’d then create a list of bullet points that I’d see as a problem. I’d follow up by proposing multiple solutions to those problems.
This worked, but took time.
Then I discovered Donald Miller’s “Building a StoryBrand“. The book is a must-read for marketers and content producers, and has multiple tactics that can help businesses overcome many issues by focusing on building a story around the target prospect.
But one small section around creating a “one-liner” has helped me create a framework for writing content that simplifies the message and provides pure clarity from the outset.
The framework lays out a roadmap of four components:
The Character.
The Problem.
The Plan.
The Success.
For each piece of writing, you supply answers to these components, and create a one-liner (which doesn’t exactly have to be one line).
An example from a motorcycle safety course would be:
The Character: Motorcyclists passionate about freedom of riding, but afraid of crashing.
The Problem: Can’t overcome mental fear.
The Plan: Remove fear through teaching underlying principles of motorcycle safety, both psychological and physical.
The Success: Renewed passion for riding and calmness in life.
The one-liner above would read:
This has helped me create a framework for any type of written content, from product copy to service pages to FAQs to daily blogging.
3. Talk it OutSometimes we know deep down that there’s something to say but can’t get the message across with clarity and simplicity. This is where talking does wonders.
Find a competent and clear-minded person to discuss your ideas with. They don’t have to be experts on the subject – just make sure that they are capable of listening and can provide a no-BS answer to what you’re trying to figure out in your head.
Sometimes those with zero knowledge of the subject can provide the best responses.
Again, back to having a digital presence. If I was writing copy for an SEO website that targeted small businesses with zero clue of how SEO works, I wouldn’t want to talk it out with an expert – such as most of the readers/contributors at Search Engine Journal.
Rather, I’d target a small business owner who had success building a digital presence. This person has a grasp about the process, whether the work was outsourced or brought in-house, but is far from an expert.
That person would help me simplify things, and create an equally simple message that the target prospect such as an SMB owner would understand quickly.
With that said, having another competent human’s input is critical for success. But many writers I know are introverts (including myself, until a few years ago).
When I say “talk it out,” this doesn’t necessarily mean talking to someone else – though getting a clear-minded human’s input will have a drastically better outcome.
You can also talk it out with yourself. This is best followed by the following tactic, which will allow your mind to relax and subconsciously “connect the dots” so you can create clear and simple content.
4. Sleep On It, or Walk Away & Do Something MundaneThis basically gets you away from the conscious thoughts of what you’re writing, and allows your subconscious to put the pieces together, or connect the dots.
I won’t get into it psychology here, but Chris Bailey sums it all in a book that everyone should read, especially writers.
In “Hyperfocus“, Bailey writes:
“Simple decisions are best made using cold, hard logic. This way, we can work through the incremental steps that lead to an answer. But the same isn’t true for complex decisions, ones that require more creativity in meshing together a web of interconnected ideas. These decisions can be impossible to work through with logic and reason alone. That’s why we need to tap into the proven power of our subconscious mind.”
I do this in two ways; I “sleep on it,” or I walk away for a bit and do something mundane.
Before sleeping, revisit the piece you’re working on, or daydream about what you’re trying to say. When you sleep, your subconscious mind will help put it all together.
The key to success when you “sleep on it” is to immediately get to your writing when you wake up.
Don’t check emails. Don’t read another book. Don’t start another project.
Get right to it, and you’ll be amazed at the thoughts that start flowing.
The same happens when you walk away and do something mundane.
Here are some things that work for me:
Motorcycle rides at an aggressive pace (you can only focus on the ride – nothing else because if you’re distracted you’ll get hurt or die).
A hike in the woods with the dog.
A quick workout with zero music.
All of this help connect those dots in the mind, and help you create clear and simple writing in a more efficient way.
5. Edit – then Edit Again, and Again, and Again if NecessarySearch for useless words, and any ideas that don’t simply explain the marketing message.
During the editing process, read out loud; you’ll find useless material, and quickly.
Also while editing, don’t forget to revert to the step above and walk away – especially before the final draft.
I find my “final” draft is typically two or three drafts away once I walk away and let my mind connect the dots.
Concluding ThoughtsRegardless of how dry the subject matter, a great writer can make it not only readable, but entertaining.
Clarity and simplicity are key to great writing. These two elements help your reader arrive at the point quicker.
The five tips above provide a sharper focus for writing with clarity and arriving at the point quicker.
Clear and simple writing delivers a message much quicker. And if that message has to do with marketing your products or services, quicker message delivery equates to quicker sales – something every business craves.
More Content Marketing Resources
5 Tips To Quickly Improve Your Ux Designs
The shift to the digital space has been quite revolutionary. Today, everything has an online presence. But this space has been achieved with a lot of hard work on frontend and backend coders—one small action online results from pages long coding.
So, it is only natural that one with a lot of expertise can weave these online portals. With everything, our way of doing business has also shifted to the digital world.
More than physical shops, more things – both tangible and intangible are sold online. This shift required a lot of domain space that could contain these online shops.
So every brand today has a website. If they don’t have one, they need to catch up with the times. It is the best way to let people know of your presence irrespective of their geographical location. So automatically, it expands the scope of reach and business a lot. So your website is now basically your shop.
The entire process of acquiring and using a product has changed. So, you have to invest in improving the experience of the user who visits your website, browses through, buys, and uses the product. That is where the importance of UX designs comes into play because that is the branch that deals with enhancing your customers’ experience.
5 tips to quickly improve your UX designsAlso read: Best 10 Semrush Alternative for 2023 (Free & Paid)
1. Get a consultantThe best way to update your UX is by getting a consultant. This way, you can invest your time in other aspects of the business. And someone with the right expertise can focus on enhancing your customers’ experience.
Getting a consultant is one of the easiest and quickest ways to improve UX design. You can hire a freelancer or get someone permanently to keep updating the UX according to the changing times.
2. Translating the technical termsIt is important to make your content understandable to a wider audience and not just a niche. That is why translating technical terms becomes so important. It is the best way to increase your reach.
Also read: 9 Best Cybersecurity Companies in the World
3. Responsive websiteToday, people have several options that they can use to view your website. Mobile, laptops, computers, tv screens. Amidst this, your website needs to be adaptable to all the different aspect ratios of the mediums as mentioned above.
4. Avoid annoying pop-upsDo you know some websites that shove notifications and sign-up options on the users’ faces? Although we understand that it might be important for your business, overdoing it has its side effects.
Also read: What Is Gaming In Metaverse? 7 Best Metaverse Games To Try (#1 is played by millions of YouTubers)
5. Guide your usersSometimes, a lot of information on a website can get difficult to comprehend. A user from a non-technical background might get overwhelmed by all the new stuff they are exposed to when they visit your website. That is why to enhance user experience; one must guide their users.
One shouldn’t have to search vigorously to find what they’re looking for. Thus, now that you know some of the quickest ways to improve UX design, there is nothing stopping you from expanding your business. Now you don’t have to limit your reach to a certain geographical region. The whole world is your playground.
That is why upgrading your website with the changing wheels of time, and the internet is so important. Update your UX design and enhance the way your customers experience your brand.
5 Quick Tips For Building Seo Content
While it’s great to have a web site optimized and performing well in the engines, you need to build out content on a consistent basis. Managing growth without upsetting your existing SEO efforts can often be a challenge. With these challenges in mind, here are my top ten tips for building site content while focusing on SEO opportunities.
Tip #1 — Identify New Keyword MarketsIf you are pleased with how your existing content is performing, you need to tap popular databases and see what other markets exist. Using tools like WordTracker and Keyword Discovery, you can quickly locate new areas relative to your industry or niche that also have a search history associated with them.
Tip #2 — Exploring AnalyticsSEO is as much about delivering targeted traffic as it is about rankings, right? If you’re with me on that, start checking your analytics. In particular, explore site paths and conversions relative to referring search phrases. Many times you will find that what you think are your money terms, are actually just pushing in unproductive traffic.
The information available in your analytics package can make or break everything for you. Building new content is always a great idea; When you go about it blindly, your efforts are often un-concentrated. If you take the time to identify visitor trends and habits on a keyword level though — you can then focus on building new content that puts more visitors to work for your business goals.
Tip #3 — Maintain Your ApproachHave you ever been browsing a company’s web site reading up on various services, when suddenly you’re slapped in the face by content that just doesn’t “fit”?
As more content is written, it becomes critical for the tone and approach of your writing to be consistent. Managing this in groups can be difficult at best, so if your content is scaled in this manner — consider having one consistent editor.
Tip #4 — Write for People, not EnginesAnd don’t be an idiot with over formatting your text either… 🙂
Tip #5 — Pace Content CreationThe most important tip I would offer up here is that you need to pace yourself when adding new content to your web site. I am often guilty of taking dozens of new pages at at a time, and placing them all online at once.
As a result, my returning visitors are overwhelmed, and I can’t effectively measure or improve any one page with consistency or care.
Better still, as you begin to pace the release of new content you will also find yourself developing new patterns of work. An article will go live, it will be submitted to social networks, you’ll develop links to it, etc. Understanding and improving that process is critical if you plan to get a lot done in minimal time.
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