Trending November 2023 # 5 Ways To Ensure Team Cohesion In A Hybrid World # Suggested December 2023 # Top 11 Popular

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Many small business owners that have physical office space keep asking, “when can I expect all my employees to be back at work in person five days a week?”

The answer is: Probably not in the immediate future. Hybrid work (a combination of remote and in the office) is here to stay until there is a dramatic change in the unemployment rate, the available workforce increases or there is a downturn in the economy. Companies now need to learn to grow and retain their team in a hybrid environment where people are working remotely and occasionally getting together face-to-face in the office or another location.

Picking productivity off the factory floor: The Results-Only Work Environment

The first step to making this adjustment is for small business owners to change from an “in-person production mindset” for their team. This way of thinking is left over from an industrial automation age where people worked on an assembly line and their physical presence was critical to achieving the workplace quota together. This migrated from the factory floor to an office setting where owners became comfortable that their team was working when they could see them at their desks (even if they were not really accomplishing anything).

In a hybrid work world, small business owners need to evolve their mindset to one that has been called ROWE (Results-Only Work Environment).

This is one of the reasons that many smaller business owners tend to be so “quick to hire, slow to fire.” They want “butts in seats” to have the comfort of seeing someone in the office who simply appears to be doing the job. For many owners, if they can’t physically see their employee working, they assume they are not really accomplishing anything.

In a hybrid work world, business owners need to evolve their mindset to one that has been called ROWE (Results-Only Work Environment). In 2003, the creators of this concept, Jody Thompson and Cali Ressler, sought to permanently change the way work gets done. It focuses on exactly the things that can ensure team retention in a hybrid world: the autonomy yet accountability of the employee, which are not based on time or physical location but on contributed value. For this new mindset, it is critical for business owners to provide the policies and tools that can help team members achieve in a hybrid world.

5 ways to support your hybrid team’s cohesion

To support this new hybrid work format, business owners need to establish clear guidelines and make the right tools available.

1. Establish what your work from home policy is, and keep in mind the ‘why’

First, establish a clear work from home policy. For some hybrid employees, this includes which days they are committed to being in the office and what hours they will be available when they work from home. This should be set by the employee and mutually agreed to by the manager, and generally should not change week to week. Ensure there are days where team members who need to collaborate are in the office at the same time so employees understand the reason why they need to be present in person part of the week.

Despite a “back to the office” policy, some of your employees will still be concerned about being in the office at all as a result of the pandemic, or just won’t want to come back since they are so comfortable working from home. In fact, one study indicated that 96 percent of employees would take a pay cut if they could permanently work from home. Explore if there is a medical reason for an employee not coming to the office or if it’s just their personal preference. Obviously, some positions can’t be performed from home, such as retail store employees and shipping or receiving clerks. Check with your HR department or other local resources to get specific guidance since regulations vary by state.

2. Get your team on the same page with company collaboration platforms

Technology is the critical way to ensure that all staff can closely collaborate while working remotely. Team members should be extensively trained — not just provided a login — on the company’s technology tools to be successful at their job. A trained employee is more likely to be productive at their job and to remain at the company.

Tools must include reliable internet access to all relevant business applications. Onboarding should include testing the speed of the employees’ home connection using tools. The speed that is required will be based on the applications the company uses.

Team members should be extensively trained — not just provided a login — on the company’s technology tools to be successful at their job.

Successful companies utilize chat applications like Slack. This provides instantaneous conversations between team members as if they were in the same office doing their work. These types of tools were created because email took too long to reply, and multiple phone calls were too intrusive during the work day. Multiple “chat channels” can be set up for private rooms by department or subject being discussed.

While an application like Slack can provide the crucial instant messaging-function that teams will need to collaborate effectively while working remotely, there are other functions like file sharing that need to be addressed as well. Google Docs and Sheets is a tried-and-true method for providing shared access to communal documents, while also helping with version control.

Secure, bug-free video conferencing and screen-sharing is also crucial to the success of remote and hybrid teams. To be able to collaborate in real-time on a round of edits to a presentation, or updates to a financial tracker, is a foundational component of effective remote work today. And don’t forget to make time for a little bit of small talk. The social aspects of meetings that naturally occur while in-person are less likely to occur organically while online, which can make meetings more transactional than they would otherwise be in-person.

While it’s difficult to replicate all of the efficiencies that are created when your whole team is under the same roof — with the right combination of quick chat tools, video conference platforms, and shared drives that provide easy access and effective version control – you can put a solid foundation underneath your team to collaborate effectively from wherever they may be. But again, actually training new team members on all of the platforms your organization uses to collaborate, is as important as having the right tools in place in the first place.

3. Ensure that all employees understand the security risks of working remotely and how to detect threats

Often with less sophisticated defenses, smaller businesses are frequent targets of hackers. Accenture reports that 43 percent of cyberattacks are on small business, and only 14 percent of those companies are prepared. A single well-placed attack can ruin a small company, so cybersecurity needs to be made a priority — no matter where employees are working from.

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The issue becomes even more complicated when team members are working remotely. Each home office now represents a new endpoint that someone can attempt to exploit. But, there are highly effective ways that company leaders can ensure they’re protecting the business as holistically as possible, even while the team is dispersed.

One foundational strategy is to provision your team with a Virtual Private Network (VPN), a technology which uses digital tunnels to protect company data as it travels across unknown networks. VPNs provide a number of important benefits. Firstly,  data that passes through a VPN tunnel is encrypted, so no one can change or view the data that’s being transmitted. VPNs also provide companies with the capability to both authenticate users upon log-in, and in-depth access control, so companies can restrict VPN users to only specific applications, or just certain parts of your company network.

Virtual desktop infrastructure (VDI) is another approach companies with hybrid workforces may want to explore. VDI essentially hosts desktop environments on a centralized server, and deploys them to end-users on request. This helps keep your company’s data centrally located, while still providing access to remote employees. The approach comes with a number of other important benefits as well, including a licensing model which helps ensure your company is only spending on active users.

Another issue is poor password hygiene, since employees prioritize convenience (saving the passwords in the internet browsers) over safety. Many companies use password managers like Dashlane to secure all their password requirements with one “hard to guess” master password. Hackers’ tactics are constantly changing so employees need to be retrained on best security practices twice a year.

4. When you do want employees in the office, make it exciting

Give team members a reason to come into the office to boost their collaboration. This could be in the form of special culinary or holiday celebrations, onsite exercise classes or other special events. One of my clients is offering a special commuting bonus ($100-$200 a month) for those employees that come to the office more than three days a week.

Next, keeping a hybrid culture growing is very different from when everyone shared an office and worked there every day. You need to create real and perceived proximity so people can still feel part of a team. In a hybrid work environment, many people may feel they are working alone.

You need to create real and perceived proximity so people can still feel part of a team.

This is why overcommunication using technology-based tools is not a nuisance, but a critical element of success. When people communicate more, they feel part of a team which builds empathy and connectiveness about their mission together. Transparency by small business owners as to what is really going on in the business and its success or challenges becomes even more important to keep team members from feeling isolated from their team, management and the company as a whole.

5. Do whatever you can to keep the team engaged — wherever they may be

Finally, it is also important to plan after-hours nonwork time together. This would happen naturally when people work in one place and then go out afterwards. But it now needs to be proactively planned, since team members are working predominantly remotely at a variety of geographic locations. Set up company sponsored online and in person social events with different themes like trivia game night or celebrating Cinco De Mayo. This will especially help team members build connections across departments and feel less siloed in their own work.

For small business owners, building team cohesion in a hybrid work environment must be an effort of intention and daily effort. Nothing will automatically be the way it might have been. Plus, it’s nearly impossible to have a positive team culture by default. That has always been a challenge — but with hybrid work models, the level of difficulty is increased. It may not be easy, but for the owner and the team, it will be worth it.

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What Are The Team Functioning Factors Determining Success Of A Team?

What is a Team?

A team is described as “people assemble to function collectively as a group.” Several features of a team are that it has a usual dedication and motive, particular performance presentation goals, supportive expertise, dedication to how the work gets done, and mutual authority.

A team suits more than just a company of people when a strong perception of mutual responsibility creates collaboration, thus generating presentation exceeding the sum of the performance of its discrete members. One of many ways for a business to assemble employees is in teams. A team is made up of multiple people who work simultaneously to attain a common goal.

Teams provide a substitute to a vertical hierarchy and are a much more comprehensive attitude to business organization. Teams are flattering more frequently in the business world today. Effective teams can guide to an increase in employee inspiration and business productivity.

Key Features of Team Functioning

Following are the key features of a team functioning −





Team cohesion occurs just after a team remains unified while working to achieve a common objective. Being a cohesive team measures that not only are groups objectives met but everybody feels like they have subscribed to the general success of the group. Independents on a cohesion team are inclined to distinct more on the whole group alternately their individual itself and are more inspired to work towards the team goals.

Even if we work, be assigned to college, or play competitive games, we have all been a part of a team at the midpoint. Some of these teams may have fun, operative, and victorious while others were exacting, unproductive or taxing. Although many teams work well together, accurate success comes from being on a cohesive team. Enlarged team cohesion in the workplace has developed in increased success, work compensation, team member self-respect, and reduced apprehension.

For example, when an armed force is addressed on a mission, achieving the task at hand becomes a cohesive factor. Even if or not the fighter has an indistinguishable point of view and utility does not matter much.


Team confrontation is a habitual phenomenon specifically difficult to survive. Confrontations are unavoidable, in spite of the most occupied of workplaces. Anyhow the origin of the confrontation, assuming that they are left undetermined, confrontation can rapidly affect employee confidence and productivity. It is something every head deals with, no circumstances, their expertise or occurrence level. There will constantly be objections, variances, and complications that need your awareness.

The key is learning accordingly to control these confrontations apparently that contributes to a happier, high-yielding work environment.

For example, poor transmissions resulted in a mistake, different character or work styles be in conflict.


Team collaboration is employed cooperatively as a group on a project, procedure, or idea to attain a greater consequence than what perhaps be established independently. It requires imagination, thinking innovatively, presenting individual skills, perceiving the substantial picture, and meeting a common goal. Team members share duty while talking over proposals, new techniques or different outlook to attain better solutions.

Conflict is an essential part of team collaboration as perspectives are confronted, and team members must be furnished to handle rubbing effectively. Amongst the anxiety, employees are merged around a split goal-their company’s mission and vision.

What Factors Determine Whether Teams Are Successful?

Following is the list of factors determining a team’s success −

Adequate Resources

Leadership and Structure

Climate of Trust

Performance Evaluation and Reward Systems

Let us see each factor in detail below

Adequate Resources

As long as a team is effective, this ought to have access to adequate resources to reach its goals and objectives. No matter how to make use of these resources, team members must take over a diversity of expertise to deal successfully with all its tasks. The resources of an organization or person are material, money, and other things that they have and can use in beneficial ways to function properly.

To be fortunate such a facility needs adequate resources and integrative teamwork.

Ensure adequate resources for viewer conservation.

These objectives can be achieved only if adequate resources are allocated to them.

Most important of all is the need to ensure adequate resources both in the monetary and manpower phase.

The benchmark is, surrounded by others, the length of the extent of the apartment and adequate resources.

Leadership and Structure

Team effectiveness can widely be explained as an amalgamation of internal and external factors that control how adequately a team works as a constituent. Cooperation that employ teams frequently find that the difficulty of group spiritedness makes it difficult to certify and assist high performance. Leader interchange with the team further confuses the anticipated or desired consequences.

In spite of the fact that investigators have enlarged a number of representations to help in understanding team effectiveness, more recent inspections have shown that the utilizing surroundings generated by the comprehensive organization itself may also have a major effect on performance. Yet, many of the studies that exist today were conducted in unnatural environments in a venture to creditably identify individual influence factors

Climate of Trust

Trust is necessary for an effective team, because it provides a perception of welfare. When your team members feel safe and secure with each other, they feel comfortable to easily talk about the issues, take significant risks, and expose susceptible. Trust means that you believe in someone else to do the right thing. You believe in the person’s honesty and strength, to the point that you’re able to put oneself on the line, at some risk to oneself.

For example, if we trust team management then the work climate will increase productivity.

Performance Evaluation and Rewards System

A performance appraisal and reward system gives acknowledgement or remuneration to employees who work overtime to achieve business goals. Particularly, this makes the system different from regular raises or remuneration.

Annual raises help employees stay ahead of affectation. They’re often combined with remuneration for good performance, but the difference in pay between medium and high level employees usually isn’t huge. Raises are a motivation to keep doing good work but not to do extraordinary work.

For example, in a management, an employee named XYZ works overtime and gives his best to achieve the target and after achieving the target, the company gets huge profits by which the head of the management decides to give remuneration to XYZ which increases his confidence and proficiency.


When team members start trusting each other, then easily employees’ productivity level increases and they start working overtime so that they get remuneration for their accomplishment. They have adequate resources which they have to use for achieving the target at any cost. At last, if all the team members join together then they can easily achieve the goal of the organization.

5 Ways Rpa Contributes To Operational Excellence In 2023

Operational excellence (OpEx) is the general doctrine of implementing broad strokes of “excellence” throughout an organization to improve efficiency, sustainability, quality and profitability. 

The use of RPA in operational excellence initiatives can help companies increase their operational efficiency by automating mundane and repetitive tasks that are time-consuming and error-prone. 

In 2023, 9/10 “top businesses” claimed to have had an ongoing investment in AI. We believe that increased RPA adoption can improve companies’ operational excellence and, by extension, their financial and operational outlooks. 

This article explores: 

What operational excellence is,

Operational excellence’s five principles,

RPA’s role in operational excellence. 

What is operational excellence (OpEx)?

Operational excellence is a general mindset within a company to increase the efficiency and the “excellence” of a company’s processes and outputs.

According to Juran’s Model

Having a clear framework for processes and their standards

Moving company culture towards prioritizing customer experience

Monitoring performance metrics and knowing when to intervene 

Allowing for change management to take place seamlessly

Increasing process effectiveness and agility 

We believe that RPA can play an important part in each of these five key principles. However, the first principle might not be handled by RPA alone, so it would require integration with process mining.

How does RPA in operational excellence work? 1. Illuminating and enhancing processes 

Enterprises use process discovery and process enhancement, subcategories of process mining, to improve processes (38% and 28% respectively). 

Oftentimes, companies want to automate processes but lack insight into their inner-workings. Not having a clear view of your as-is processes stops you from realizing OpEx’s first principle. 

Process mining tools can act as de-facto x-rays, showing you how your processes function by gathering event logs data and laying out the interconnections. Once processes are transparent, RPA technology can be leveraged to automate those processes that meet the criteria for automation – remember that not all processes are suitable for RPA automation.

Note: Process improvement methodologies can also help improve processes. However, recent BPM trends show that companies increasingly prefer process intelligence tools, such as process mining and task mining over these techniques.

2. Improving customer experience

RPA can be used in customer service to automate the handling of everyday customer requests to provide a more seamless and superior customer experience. For example, RPA and NLP integration allows bots to read through customer complaints to prioritize and sort them for easier accessibility. 

In other instances, customer service RPA-enabled chatbots can be leveraged to automate responses to FAQs or simple enquiries, such as getting product and shipping information, which would otherwise have to be handled with reps. 

RPA can also extract data from a customer’s purchase history, customer journey, and browser cookies to create profiles for each customer and allow personalization automatically. 80%

3. Monitoring KPIs

RPA bots can monitor processes and workflows to provide managers with transparent KPIs. 

For instance, RPAs can partially automate some of the employee onboarding processes, such as: 

Job posting

Resume screening 

Data extraction from resumes

Reaching out to candidates 

Scheduling interviews, and more. 

For each task that an RPA bot does, it leaves a digital footprint. The performance can be shown on real-time dashboards to provide the HR department, for instance, of how well they are doing. Also, it can show the number of resumes the bot has successfully screened or the number of interviews the bot has automatically scheduled. 

The real-time KPI updates allows managers to remedy inefficiencies as they are observed on the dashboard.

4. Automating change management

A 2023 survey

Listening to employee feedback is a direct way of knowing what isn’t working at your company so you can remedy it.

RPA bots can automate change management to: 

Facilitate how employees submit their change requests, 

Increase the speed at which they are evaluated,

And improve change implementation.  

RPA bots can quickly extract the data employees submit on change request forms, read and understand its content and context, conduct a preliminary assessment to determine if it merits more thought, and send it to the relevant department. 

The bots can also automate the scheduling of meetings with the proponent, as well as extract data on the performance of the updated processes. 

These RPA benefits in change management increase the speed at which companies handle organizational change. An IBM report shows that 90% of the respondents claimed that intelligent automation – using RPA and other AI tools – enabled them to perform above average in handling organizational change.

5. Improving efficiency and effectiveness

This area is where RPA’s benefits can be viewed most tangibly when it comes getting closer to operational excellence.

RPA can automate up to 70-80% of rules-based tasks in front office and back office. Given that employees spend 10-25% of their time doing repetitive computer tasks, RPA has the potential to: 

Automating suitable processes by RPA bots gives your staff more time to focus on value-driven activities such as improving customer service, analyzing financial reports, providing targeted sales pitches, and the like.

For more on RPA

To learn more about how RPA can improve organizations, read:

To get a comprehensive look into RPA, download out RPA whitepaper:

And if you want to invest in RPA technology, we have a data-driven list of RPA vendors prepared.

We will help you through your vendor selection process:

He primarily writes about RPA and process automation, MSPs, Ordinal Inscriptions, IoT, and to jazz it up a bit, sometimes FinTech.





5 Ways To Download Twitter Images In Original Quality

One of the easiest methods to download any Twitter image in its original quality is to make changes to its URL path to reveal the original image resolution. Once revealed, you can download it to your device using the browser options. Here’s how:

2. Replace the keywords written after the ‘name=‘ attribute with the ‘orig‘ keyword and hit enter to refresh the image.

1. Install the Twitter View Original Images extension from the Chrome web store to your browser.

2. Next, open Twitter in a new tab and notice the presence of an original button right below each image on your timeline.

Besides extensions, many online websites claim to download any Twitter image in its original quality. TweetPik and Twitload are two such reliable online tools that help to easily download any image or video on Twitter in its original quality.

Steps to use TweetPik to download high-quality images from Twitter

1. Copy the link to the tweet containing your desired images by pressing the ‘Copy Link to Tweet‘ option.

Steps to use Twitload to download high-quality images from Twitter

2. Paste the tweet URL, wait for the image to load, and download it.

If you are using Twitter on your smartphone and wish to save a particular image in its original quality, TweetDeck can easily help you with it. Using this online tool, you can easily browse and download any image on your timeline to save it with its original dimensions and quality. Here’s how:

1. First, go to TweetDeck in a new tab on your mobile web browser and sign in with your Twitter account.

3. Long-Press the image and tap the Open Image in a new tab option to view the image with its original dimensions and quality.

4. Further, long-press the image and tap on the Download image option to export it to your smartphone.

Congrats! You’ve downloaded your desired Twitter image in its original quality using TweetDeck.

Besides free third-party tools and extensions, you use the Twitter app to enable high-quality images to load automatically on your Twitter timeline. Consequently, you can download images in high quality or 4k instead of the optimized ones. Here’s how you can enable the same:

2. Next, go to Settings and Privacy and tab on Accessibility, display, and languages option to configure it.

3. Further, tap on Data Usage and set high-quality image loading to the Mobile data and WiFi option. This will ensure that all high-quality images such as 4k load automatically on your timeline with the available internet connection.

4. Lastly, to save any high-quality image on your timeline, tap on the three-dot icon in the top-right corner of the tweet image and press the Save option.

Q: How to download full-size images from Twitter?

A: You can either modify the image URL of the tweet or use free third-party tools such as TweetPik or TwitLoad to download the same.

Q: Is there any Chrome Extension to quickly download images with original quality from Twitter?

A: Yes, you can install the Twitter View Original Images Chrome extension to download images of original quality from Twitter conveniently.

A: You can use your PC’s browser or free third-party websites to save pictures from Twitter to your PC easily.

We hope you’ve learned to download Twitter images in original quality using the methods listed above. If you find this read helpful in downloading your favorite images from various tweets, then hit the Like button and share it with your friends to make them aware of these nifty techniques. As always, subscribe to GadgetsToUse and stay tuned for more informative explainers.

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5 Ways To Utilize Chatbots For A Better Customer Experience

An opted-in, highly engaged audience that enjoys real-time service from preferred brands will set the foundation for the ROI that businesses need to see

There’s no denying that chatbots drew in a lot of attention last year. The tremendous hype around their capabilities fueled intrigue about how they were going to change consumer behavior and produce impressive results. However, creating any chatbot experience – let alone a great one – is a much harder task than expected.

Everlane used its Messenger chatbot as an email alternative, sending messages such as order confirmations and shipping information. It fell victim to a rushed creation process and never had the time needed to generate real ROI because the holistic customer experience was not considered.

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The purpose of this guide is to cut through the hype and noise around these powerful technologies and show what you can put in place today to boost your business results.

Access the AI and Machine Learning for marketing

Ultimately, many of today’s chatbots see substantial investments only to end up suffering the same fate. Chatbots shouldn’t be written off, though. With a strategic approach, they bring efficiency and ease to customer care solutions and give brands a new way to differentiate, strengthen loyalty, and increase revenue.

A challenging solution to build

It’s unrealistic to expect chatbots to solve all inquiries from the outset and even after processing huge quantities of data, research indicates that many reach a point of diminishing returns due to how they are built. While many chatbots languish in success rates, some of the best-equipped chatbots can accurately resolve 85% of inquiries, so it makes sense to maximize their effectiveness by pairing a chatbot with human personnel to resolve the remaining queries in collaboration.

Although many companies have struggled with internally developed chatbot solutions, leaders are pushing the boundaries beyond solving inbound inquiries and are now finding opportunities to proactively engage the customer and offer a more balanced blend of service, engagement and sales. This evolution is in its early stages and represents a significant leap ahead of the earliest chatbots.

5 ways to deliver exceptional customer experiences with chatbots

By equipping chatbots with the ability to collect and analyze data in real time, such as customer profiles and the context of inquiries, companies are creating a better and more engaging customer experience across service and engagement. In order to implement this new kind of chatbot to create measurable results for your business, follow these five steps:

1. Start by offering utility value

Provide customers with purchase-related information and alerts to build an opted-in audience on conversational channels, such as SMS and Messenger. This audience can then be used for engagement and upsell efforts, so the larger it is, the better. According to a 2023 report from Ubisend, 40 percent of customers want chatbots to send them special offers and deal alerts. In addition to sending purchase incentives, remind customers about forgotten items in their shopping carts, and offer them value-added services.

2. Put Data at the Center

AI-driven chatbots must serve multiple channels of interaction across a broad range of services and the limiting factor to this is data. Data enables a highly accurate contextual understanding of the customer and what he or she needs. Forrester research suggests that major companies such as Nike and Target are moving away from email as a channel for customer service needs in favor of real-time communications, including chatbots.

This change reflects the evolution in customer expectations and behavior, but to make it a reality, a rich customer data profile is required to support real-time automated assistance. When considering an automated assistant initiative, look at how data in the current ecosystem can be shared with the chatbot’s AI. Then, consider how all of the interactions and contextual understanding the AI has of a customer can be passed back into the existing data ecosystem. This roadmap will connect the dots regarding where data is and where it needs to go for chatbot success.

3. Understanding Context Is Key

Use industry-specialized AI to offer the customer more than a keyword-based, decision tree type of experience. Additionally, a chatbot initiative needs significant investment around planning the customer experience and offered services. In order to deliver on this vision without risks, utilize AI and related platforms that are proven and quick to deploy.

4. Move Beyond the Decision Tree

Conversation flowcharts are incredibly limiting and they aren’t effective at engaging customers. A flowchart approach bases a chatbot’s response on keywords in a customer’s query. For example, a bot might send a shipping confirmation if a user’s request has the word “delivery” in it. Essentially, the bot is limited by the capacity of the developers to anticipate use cases that the bot will serve.

The best chatbot experiences today are powered by AI that has a contextual understanding of the customer and is equipped with a wealth of data and capabilities to serve specific situations. Use platforms that not only provide the required conversational management and natural language understanding but also understand the context of the customer. It is equally important to verify that existing sources of data are made available to the chatbot in real time because a nightly refresh of data is no longer adequate.

5. Think Outside the Chatbot Box

Chatbots aren’t just notification tools — they’re a brand’s automated assistant. Naturally, they need to have a broad range of capabilities, from pre-purchase assistance to post-purchase customer care. Make sure to include other functions such as marketing, upselling and offering value-added services to the customer that create the differentiation your brand needs to thrive.

One report predicts that 70% of chatbots will be retail-based in just five years thanks to their ability to upsell, detect and prevent cart abandonment, as well as market loyalty and rewards programs that lead to satisfied customers who return for another purchase.

While initial efforts might concentrate on one specific channel or platform, it is important for brands to recognize the compounding value of offering their branded assistant across many channels, such as SMS, chat apps, voice platforms and on-site live chat. In every channel, the assistant should be able to provide contextual assistance, make the most of that channel’s potential and give the customer a seamless experience throughout the shopping lifecycle.

Chatbots have a long way to go before we see ubiquitous adoption, but researchers and developers are making it easier to launch and expand an automated assistant’s capabilities. Using sophisticated chatbots is a significant opportunity that offers the potential to revolutionize the customer experience and deliver differentiating services that secure loyalty.

To get there, leaders need to focus on the five steps above in order to give customers what they’re looking for. At the end of the day, an opted-in, highly engaged audience that enjoys real-time service from preferred brands will set the foundation for the ROI businesses need to see.

How To Start A Buzz Fire In The Online World?

As a result, in this article, we will learn how companies can start a buzz fire in the online world and what the benefits of starting a buzz fire in the online world are.

The Concept of Buzz Fire in the Online World There are Various Ways in Which a Company can Start a Buzz Fire in the Online World

Identify influential leaders, early adopters, and market giants − When it comes to technology products, B2B companies, or high-end products, companies have to target companies and individuals that can make a difference. These individuals are generally risk-takers and early adopters when it comes to the latest technology and products. Once the market giants start using the product, we will see a gradual shift among the other small competitors in the market. For example, a new machine can reduce production time from 15 minutes to 7 minutes. Companies can collect company data through social media platforms and other digital platforms and use them to connect with customers for further business.

Supply key people with product samples − no matter how good and innovative the product is; companies have to provide the customers with free samples. This is also known as sales promotion activities. Whenever companies come up with new products in the market, they have to bear this cost for customers to realize that the product is worth it and will solve their issues or provide them with a better experience than the existing product. For example, when Sunslik introduced conditioner after shampoo in the Indian market, it did not just start selling the product.

Companies can also join hands with community influencers − Digital media has given influencers the chance to grow as well as create their fan bases. These are people who share content that users might relate to, find useful, or just find entertaining. The influencers have a huge fan base, and the fan base believes in the influencers. Companies can join hands with them. The influencer will get free product samples as well as commission from sales and fixed money for the promotion. Roshi, a tea manufacturer, has a huge chain of influencers promoting the product through their channels.

Develop word-of-mouth referral channels − Customers today have the habit of looking at the product on the internet and the brand name as well. Both negative and positive reviews will influence the customer’s decision-making process. Companies can ask customers to start writing good reviews about the company and its offerings on different channels. This will ensure that the brand has a good social image. Sharing stories regarding the brand or its product is also a form of positive word of mouth.

Provide customers with information that they would want to have − companies have to look forward to their products and services when they want to build a relationship with the customer or when they want to generate buzz. Customers and users will not just be interested in seeing the product, its features, its reviews, or its benefits; they want the brand to be a living being. They want to associate the brand with the brand on a far more intimate level. This means if the brand were a person, what places would it go, what shows would it watch, what would be his take on the particular issue, and others?

For example, Amul, a dairy brand in India, constantly posts about the World Cup 2023. All the special moments that happened, the extreme shots, and others These clips were again shared by followers, and the reach of the company expanded. Here, the company is not selling the product but the brand name to the customer.

These were the various ways through which the company could start the fire on its own. It is a mixture of innovation, creativity, and out-of-the-box ideas that resonate with the customers and their demands. With the right techniques, any company can go viral in the online world, but companies should keep in mind the sales parameters and the vision of the company before deciding on their ways.

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