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A study on social media as a news source finds 59% of US adults believe the information shared on social platforms is inaccurate.
Pew Research Center surveyed over 9,000 Americans about their use of social media as it relates to keeping up with current events.
About half of US adults (53%) say they get news from social media either “often” or “sometimes.” Only 21% of respondents say they never get news from social media at all.
Despite the number of Americans turning to social media for news, there is great distrust around the accuracy of information being shared.
Could that be because of the specific sites people are getting their news from?
The report from Pew Research Center contains data specific to each social media site, including the percentage of Americans that use each site as a source of news.
Results of the survey are broken down by demographic, revealing the age groups and education level of people who regularly turn to social media for news.
Here are several of the report’s major findings.News on Social Media Inaccurate?
Pew Research Center reports only 39% of those who get their news on social media expect the information to be accurate.
That means over half of US adults who use social media to get news are questioning its accuracy before they read a single article.
It appears what they’re finding isn’t giving them the answers they’re looking for either. Just 30% of respondents say social media helps them understand current events, and 23% even say it leaves them more confused.
Let’s take a closer look at where they’re getting their news from. Perhaps unsurprisingly, you’ll find that Facebook stands out as the most common source among people who get news from social media.Social Media As a News Source
Could the level of distrust and confusion around news and current events have anything to do with the sources themselves?
Pew Research Center finds these are the percentages of US adults who use each site as a regular source of news:
Facebook – 36%
YouTube – 23%
Twitter – 15%
Instagram – 11%
Reddit – 6%
Snapchat – 4%
LinkedIn – 4%
TikTok – 3%
WhatsApp – 3%
Tumblr – 1%
Twitch – 1%
It’s worth noting several of these sites are more prominent sources of news than the low numbers may suggest.
Take Reddit for example, which is used as a news source by 6% of Americans. However, among Reddit’s user base, 42% report regularly using the site to get news.
That goes to show Reddit is valued as a source of news by a significant share of its user base. Or, as Pew Research puts it, Reddit is more “newsy” than other sites.
“If we consider news users as a portion of a site’s overall user base, some sites stand out as being more “newsy” even if their total audience is relatively small. Twitter, for example, is used by 25% of U.S. adults, but over half of those users get news on the site regularly.
And 42% of Reddit users get news regularly on the site, though it overall has a very small user base (15% of U.S. adults say they use Reddit).”
Another site that’s more newsy that you might expect is TikTok. Almost a quarter (22%) of TikTok users regularly get news from the site, making it a prominent source even though its base of adult users is relatively small.
For more insights such as these, see the full report here.
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The Merriam-Webster Dictionary defines social media as:
“forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).”
While services like YouTube and Facebook automatically come to mind, you can trace the origins of social media back to the late 1970s.
In this article, you will find a brief overview of the history of social media, from the early pioneers of electronic communication to the social networking platforms that dominate the internet today.Bulletin Board Systems
Randy Suess and Ward Christensen introduced the Computerized Hobbyists Bulletin Board System in 1978.
While initially designed to help the inventors network with fellow members of a computer club in Chicago and generate content for their club’s newsletter, it eventually grew to support 300-600 users.
CBBS still exists today as a forum with posts dating back to 2000.
As modems increased speed, bulletin board systems became more popular with computer users. Using the telnet BBS Guide, you can travel back in time and see over 1,000 bulletin board systems.
For those looking for modernized versions of bulletin board systems, try Wikipedia’s list of internet forums.Internet Relay Chat, Instant Messaging, And Chat Rooms
As an extension of BBS systems, Jarkko Oikarinen set up the first Internet Relay Chat (IRC) client and server in 1988. It would allow users to chat with each other in real time.
That would lay the groundwork for instant messaging services like mIRC and ICQ, which still exist today.
While ICQ has continued to update its interface to match the current times, mIRC has had the same website since 2008.
Celebrities like Michael Jackson used America Online chat rooms to host one of the first Ask Me Anything (AMA) sessions with over 25,000 participants.
AOL released a free, standalone version of its instant messenger service in 1997, which connected its users until it signed off for the last time in 2023.
In 1999, Tencent launched QQ, an instant messaging service.
This service still exists today, along with the social network Qzone (launched in 2023), boasting 574 million users.The First Social Networks
In 1997, the first social networking sites launched: Bolt and Six Degrees.
Dan Pelson designed Bolt as a platform for 15-20-year-olds to use for email, voice mail, voice chat, message boards, and instant messaging. 11 years later, Bolt announced in its forums that it would shut down.
Six Degrees founder Andrew Weinreich, sometimes referred to as the father of social networking, created his platform to help people connect with people they didn’t know (yet).
He also filed the first social networking patent for:
“A networking database containing a plurality of records for different individuals in which individuals are connected to one another in the database by defined relationships.”
The platform still exists today, although it doesn’t look like it has changed since 2023.The Birth Of Social Blogging
A year later, in 1999, LiveJournal would enter the social blogging arena.From Social Dating To Social Gaming
Friendster, launched in 2002, was described as:
“…an online community that connects people through networks of friends for dating or making new friends.”
From 2010 until its end in 2023, Friendster shifted focus from a network for connecting friends to a “…social gaming destination of choice.”
It allowed people to connect, play games, and share their progress.The Rise Of Today’s Most Popular Social Platforms
In the early 2000s, we saw the launch of several of the top social networks still popular today.LinkedIn
Launched in 2003, LinkedIn created a social networking space for professionals to strengthen their network connections for better career opportunities.
It allows people to connect with business acquaintances and college alums, find jobs, and recommend professional services.
Today, the network has over 830 million members worldwide.Myspace
Shortly after LinkedIn, Myspace would launch in August 2003.
It was a space for friends, where you could create customized profiles, highlight top favorite friends, meet your friend’s friends, publish blogs, share photos, post in forums, join groups, discover music, and play games.
In 2013, Myspace rebranded itself as a music portal to connect people with their favorite artists and is a music-focused social network.Facebook
2004 saw the launch of Facebook (first known as Thefacebook). Created by Mark Zuckerberg to connect with other Harvard students, Facebook’s popularity exploded. By the end of 2004, it had over 1 million users.
Since then, it has become the second largest social network, boasting 3 billion users worldwide.
As of 2023, the network had over 100 million accounts and still considers itself the “…best online photo management and sharing application in the world.”Reddit
In 2005, Alexis Ohanian and Steve Huffman launched Reddit as a place where users could share content, discuss topics of interest, and vote up the most popular stories.Twitter
In 2006, Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass launched Twitter.
The idea behind their network was simple: allowing users to send short messages of up to 140 characters to friends and acquaintances.
Now, Twitter’s user base of 436 million can send tweets with up to 280 characters with images and video.Tumblr
The community, now managed by CEO Matt Mullenweg, founder of WordPress, has over 472 million users and 550 million blogs.Sina Weibo
Launched in 2009, Sina Weibo is China’s answer to Twitter. The microblogging service currently has 582 million users.Pinterest
Ben Silbermann, Evan Sharp, and Paul Sciarra founded Pinterest in 2010.Instagram
2010 also saw the launch of Instagram by founders Kevin Systrom and Mike Krieger.
The photo and video sharing service, acquired by Facebook in 2012, has grown to 1.4 billion users and expanded its features to include live video streaming and shoppable posts.Quora
Former Facebook employees Adam D’Angelo and Charlie Cheever launched Quora in 2010.
The social question-and-answer network aimed to bring together people with questions and experts in specific fields to provide answers.
It is home to 300 million users, including former presidents and popular celebrities.Snapchat
In 2011, Stanford University students Evan Spiegel, Reggie Brown, and Bobby Murphy came up with Snapchat.
While initially considered a “terrible idea” by fellow students in a product design class, this network would eventually become one of the top social networks for teens and home to over 347 million users.Telegram
Nikolai and Pavel Durov founded Telegram in 2013. The social app focuses on providing secure instant messaging and voice calls.
It currently has over 700 million users.Discord
Gaming enthusiasts Jason Citron and Stan Vishnevskiy founded Discord as a voice, video, and text communication service in 2023.
Since its inception, it has expanded from focusing on the gaming community to giving spaces to any interested community looking for a place to belong.
Discord is now home to over 150 million users and 19 million servers with 4 billion discussions.TikTok
TikTok (or Douyin in China) launched internationally in 2023 after being acquired by ByteDance and merged with Musical.ly.
Known as the leading destination for short-form mobile video, it has over 1 billion users and is the most downloaded app worldwide.Clubhouse
Paul Davison and Rohan Seth founded Clubhouse in 2023 as a social network for hosting voice chatrooms.
While it began as invitation only, it is now open to the public and available for Apple and Android users. As of February 2023, it had 10 million weekly active users.Honorable Mentions
Unfortunately, not all social networks found long-term success. In this section, you will find some notable names in social media history that came, made their mark and faded into the sunset.Orkut Google+
Another social product from Google, Google+, launched in 2011. Although it was integrated with Google’s other products, including YouTube, and boasted over 500 million “identity” users, it would eventually shut down in 2023.Vine
In 2012, Colin Kroll, Rus Yusupov, and Dominik Hofmann launched a unique social video network, Vine. It allowed users to share short, looping videos. Twitter acquired the platform in 2013 but ultimately shut it down in 2023.Periscope
Live-streaming video service Periscope launched in 2023 after being acquired by Twitter. Twitter ultimately incorporated live streaming into its network, shuttering Periscope as a standalone app in 2023.
Featured Image: RoBird/Shutterstock
The business world is moving towards digital infrastructure. Traditional marketing activities are now being replaced with digital marketing activities. We have different segments in the digital marketing mix that help the company target a different set of consumers based on their age, gender, income, profession, desire, interest, habits, and the different types of products that customers buy.
In this article, we will be diving deep into the concepts of digital marketing and social media marketing. We will also be understanding the scenarios in the present in which companies can function without including social media marketing in their digital marketing mix and what the future of social media marketing will be.Digital Marketing
Any marketing activity done by the business through digital platforms is known as “digital marketing.” There are three umbrella terms for all digital marketing activities −
Social media marketing
search engine marketing
Search Engine Optimization
Companies can design a digital marketing mix to derive the benefits of digital media.Social Media Marketing
Social media marketing is an integral part of the digital marketing umbrella. It’s the marketing initiatives done on social media platforms. Some of the renowned social media platforms in India are Facebook, Instagram, LinkedIn, WhatsApp, Hike, Telegram, YouTube, Mx TakaTak, Omega, and others. Companies can do social media marketing in the following ways −
Sponsor their content on social media platforms like stories and posts for a wider reach.
Build the company’s own social media handle and create organic and entertaining content for the users.
Invest in affiliate marketing done through social media platforms.
Collect data on potential customers through LinkedIn and other social media accounts.Scenarios in which a company can function without social media marketing in its digital marketing mix are
Unsought products − These are the types of products that consumers would not purchase on their own. The salespeople generally follow the push-selling and aggressive-selling approaches for these products. Examples of such products could be life insurance policies, health insurance policies, fire insurance, funeral plots, and others. In the case of insurance, since there are a lot of terms and conditions, consumers generally prefer going on the website and personally meeting the salespeople before purchasing the product. With these products, companies can avoid social media marketing, but just to give you the current figure Max Life Insurance today has more than 47.3k Instagram followers, SBI Life Insurance has 110k Instagram followers, ABC Life has around 21.6k followers, and others.
B2B products − Here, the companies are selling the products not to end consumers but to businesses. Generally, the cost involved is high, the company is on a contractual basis, and the purchase order is in bulk. For example, a B2C consumer would purchase one laptop for their use, but a B2B customer would purchase 1500 laptops for all their employees working in the organization to maintain a unified system and data protection. Here as well, the customer would prefer email marketing as a form of digital marketing and not social media marketing. Companies need to come to mutual agreements and read all the policy-related documents before making the purchase.The Future of Social Media Marketing
Today we have around 4.62 billion social media users, and that figure is supposed to reach 6 billion worldwide by the year 2027. Instagram today has the highest number of followers, and most importantly, these social media platforms consist of people from varied age groups, races, ethnicities, professions, religious beliefs, education levels, income statuses, and others. Even in the case of the above-mentioned products, the companies would have to switch to social media marketing in the near future. Consumers, on average, are spending around 2 hours on these social media platforms and are in varied states of mind. Consumers would want to see the brand’s presence as well as the presence of various product categories on social media, and companies should not miss out on opportunities like such.
The question here is not “Is it possible to do digital marketing without social media?” but “Will digital marketing activities be effective without social media marketing?” We can see that only in certain exceptions can the company function without social media marketing. Social media marketing is the lifeline for all fast-moving consumer goods, as well as accessories, clothes, shoes, cosmetics, and others. If the company wants to target the end consumers of the product and the product is used by the consumer in his or her daily life hustle, then social media should be in the company’s digital mix.
One of the great treasures that comes along with the internet and having the ability to be constantly connected is also the ability to save and share great content. Websites such as Digg and Reddit have provided innovative ways to allow users to dictate what should be the top stories and let’s them share with friends and strangers alike. The only problem with having various websites for gathering interesting news is that it’s time consuming to constantly check each one… and if you don’t check them often you have a lot of stories, links and images to catch up on.
Search & Social just introduced “Social Pop”- a new iPhone application available in the app store that integrates all these various social news platforms into one great little package.
When you open up the application, you have a preset amount of social news/sharing platforms and headlines. You can go into settings at any time to change what social news sites show up, along with how many headlines you want. You can choose between 1-5. The sites available are:
Digg– The latest news headlines, videos and images.
Reddit– What’s new online!
Mixx– Your blend of the web.
Newsvine– An instant reflection of what the world is talking about at any given moment.
Y! Buzz– What’s buzzing you?
Technorati– Comprehensive and current index of who and what is most popular in the Blogosphere.
Plime– Editable wiki community where users can add and edit interesting links.
Shoutwire– Internet news for the masses.
Metacafe– Online video entertainment
Here’s an example of Reddit on the Social Pop application:
So when you’re out on your lunch break and want to read some interesting articles, you can simply access Social Pop on your iPhone and get schooled with information about sugar gliders, NLT life recovery bible, Dr. Howard Dean or Man Vs. Dog. You can also learn how to love monitor arms if you are so inclined. Feel like viewing the latest images or news? Go for it! I think I’ll stick to the sugar glider article… they’re cute and perform miraculous gliding feats from one end of their cage to the other!
If you want to download this application, simple go to your iPhone app store and search up “Social Pop”. You can also watch a video and download the application from the iTunes store through the Social Pop website.
One of the best features of Trust Wallet is the ability to use decentralized applications on it.
However, some users are unable to do so due to an error.
Are you also getting a warning when you try to enable the DApp browser on Trust Wallet?
Here’s the full error message, “Deep Link is not supported”.
The error message only happens on iOS devices after a Trust Wallet update.
Android devices are not affected by the update.
Deep links allow you to access other applications on Trust Wallet like PancakeSwap.
Hence, the error message suggests that deep links are not available—by why is this the case?
In this guide, you’ll learn how to fix the “Deep Link is not supported” warning on Trust Wallet and why you got it.Why am I getting a “Deep Link is not supported” error on Trust Wallet?
You’re getting a “Deep Link is not supported” error on Trust Wallet because the DApp browser is no longer supported on iOS devices.
In May 2023, Trust Wallet removed the DApp browser on iOS devices to comply with the new App Store guidelines.
Trust Wallet needs to comply with the App Store guidelines to remain on it.
Apple reviewed that Trust Wallet violated the App Store Review Guideline 4.7 5.5k.
Hence, the DApp browser has been removed from the iOS version of Trust Wallet.
A quick fix for this is to use Trust Wallet on an Android device.
If you don’t have an Android device, you can follow the guide below to bypass the “Deep Link is not supported” error.How to fix “Deep Link is not supported” on Trust Wallet
To fix “Deep Link is not supported” on Trust Wallet, you need to navigate to the decentralized exchange that you want to use (e.g. PancakeSwap) on a browser.
Then, you need to connect Trust Wallet to the decentralized exchange.
After you’ve connected Trust Wallet, you’ll be able to use the decentralized exchange to swap tokens!
Since the DApp browser is removed on the iOS version of Trust Wallet, you can no longer enable it.
Hence, you can only use decentralized exchanges on a browser (which is more of a workaround than a fix).
Here’s how to fix “Deep Link is not supported” on Trust Wallet:1. Go to the exchange that you want to use and connect your wallet
The first step is to navigate to the decentralized exchange that you want to use and connect Trust Wallet to it.
PancakeSwap is one of the most popular decentralized exchanges, so we’ll use it as an example.
Although you’re unable to use decentralized exchanges on Trust Wallet (as deep linking is no longer supported), you still can connect to them.
To do so, you need to open a browser like Safari or Chrome.
Then, go to the decentralized exchange that you want to use (e.g. PancakeSwap).
Once you’re on the exchange, you need to connect Trust Wallet to it.
For example, if you’re using PancakeSwap, tap on “Connect Wallet”.
If you’re using Uniswap, you need to tap on “Connect Wallet” as well.2. Tap on “WalletConnect”
After you’ve tapped on “Connect Wallet”, a pop-up will open.
The pop-up contains a grid list of wallets that you can connect to.
This includes “MetaMask”, “WalletConnect”, “Trust Wallet”, and “More”.
Do not tap on “Trust Wallet” as there are some issues with it.
Instead, tap on “WalletConnect”.
WalletConnect is used to connect blockchain wallets (like Trust Wallet) to decentralized applications.3. Tap on “Trust”
After you’ve tapped on “WalletConnect”, you’ll see another grid list of wallets that you can connect to.
This includes “Rainbow”, “Trust”, “Argent”, and many others.
WalletConnect supports more than 75 wallets.
Since you’re using Trust Wallet, tap on “Trust” to connect to it.4. Open in “Trust”
After you’ve tapped on “Trust”, a pop-up message will appear.
Here’s what it says, “Open in “Trust”?”.
There are a couple of options including “Cancel” and “Open”.
Tap on “Open” to open the page on Trust Wallet.5. Tap on “Connect”
After you’ve tapped on “Open”, Trust Wallet will open.
Now, you need to allow PancakeSwap to connect to your wallet.
This is needed for PancakeSwap to view your wallet balance and activity.
Tap on “Connect” to allow PancakeSwap to connect to Trust Wallet.
Then, go back to the decentralized exchange on your browser.6. Start using the exchange
After you’ve tapped on “Connect”, your wallet will be successfully connected to PancakeSwap.
Now, you’ll be able to use PancakeSwap without needing the DApp browser on Trust Wallet.
To use PancakeSwap, tap on “Select a currency” and import the token that you want to buy.
You can do so by copying the token’s address on CoinMarketCap and pasting it in the “Search name or paste address” field.
Then, you’ll be able to swap BNB for the token.
Keep in mind that you need to have sufficient BNB on Trust Wallet for your transactions to be successful.
You’ve successfully learned a workaround to use decentralized applications without the DApp browser on Trust Wallet!Conclusion
As mentioned in the article, the DApp browser is no longer available on iOS devices.
This is why you’re getting the “Deep Link is not supported” warning when you try to enable it.
Hence, you can no longer use decentralized applications on Trust Wallet if you’re using an iPhone.
Android devices are unaffected as the DApp browser does not violate Google Play’s policies.
In addition, your funds and collectibles are safe.
If you’re using an iPhone, you can import Trust Wallet on Android to regain access to the DApp browser.
If you don’t have an Android device, you need to follow the guide above to use decentralized exchanges.Further reading
How to Add a Custom Token to Trust Wallet
How to Transfer Crypto from Coinbase to Trust Wallet
Coinbase Quiz Answers (Nov 2023)
For older adults, social engagement may help strengthen brain areas associated with dementia, a new study published in the Journal of Gerontology: Psychological Sciences finds. The investigation’s conclusions have led researchers to suggest that prescribing socialization could help older adults foster brain health.
Felix and her colleagues relied on data from a large National Institutes of Health study that took place from the late nineties to 2011. They gathered information from 293 participants who were an average of 83 years old and still lived in community settings rather than assisted living or other facilities.
The researchers were keen on using this data because the analysis included the use of a sophisticated kind of MRI that can see microstructural changes in the brain. These changes happen before cell loss occurs, says Felix. Early detection of these changes might allow doctors to prescribe socialization early on as a way to keep the regions of the brain associated with social activity active and prevent them from atrophying.
This specific type of MRI data is expensive to obtain, so it made sense to use the study data that exists rather than starting from scratch, says Felix.Participants in this study had answered a broad series of questions about their social engagement like whether they regularly visited other people and if they lived with a partner or other person, as well as a number of other metrics. Felix and her colleagues then devised a scoring system to rank the responses.
Then they compared each participant’s score with their MRI scans. They found that people who scored higher on the social engagement questions had, on average, more cellular integrity in the parts of the brain that relate to social interaction.
They also found it didn’t take much to preserve brain health: a visit with one person, once a week was enough to make a notable difference.
At this point, it’s not certain whether socialization helps promote brain health or the other way around. But the relationship between these two things warrants more study, Felix says. Dementia is a significant and currently untreatable problem, and this study demonstrates that a simple intervention might be able to help people who are on the cusp of developing dementia.
The research component of this study occurred pre-pandemic, but Felix says the results are particularly important now, when it’s extra-hard for older adults to safely socialize. Although there isn’t data about whether online activity would make as much of an impact as in-person meetups, she says, something is definitely better than nothing. It’s still engaging the brain regions we need to connect with one another.
In the longer term, Felix hopes to see socialization programs implemented as part of older adult care, much like the Silver Sneakers exercise program, which provides seniors access to gyms and other fitness activities, is offered as part of many Medicare plans. Activities like playing board games together, having tea, going to movies, or participating in a group activity all have the potential to allow older adults to care for their brains.
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