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Search has been synonymous with Google for over a decade and a half. Even as search marketers, we are guilty of focusing a disproportionate amount of our time and resources into optimizing our campaigns, websites, and social media to Google. Google dictates what is acceptable and shape content strategies, campaign messaging, even business models.

However, even if Google does dominate nearly three-quarters of all search traffic, we cannot afford to ignore the leftover 25%. In fact, as marketers who hunt down every single percentage point growth in traffic, conversion, and market share, it’s our job to ensure not a single user is left unnoticed and unattended.

This is where Google’s only real challenger enters the picture. Say hello to Bing.

In many ways, Bing was painted as everything Google was not. While it unfortunately did not live up to that promise completely, many strategies for Bing are different from conventionally accepted SEO wisdom – wisdom that is designed nearly entirely on Google’s search algorithms. So, let’s take a look at what sets these two behemoths apart and how to navigate those tricky situations as an SEO professional.

#1 – Reading Between the Lines

Bing is often accused of being too literal for words. The focus on anchor text, keywords, title tags, H1, H2, tags and the like makes Bing seem like Google was about five years ago. The result is user intent is often missed for the actual words being typed in.

Google, on the other hand, changed the way users search with its Hummingbird update in that introduced semantic search. Google identifies natural language patterns and returns results based on the context of the words being keyed into the search bar, and not just the words themselves. Google understands and picks up synonyms, as well as the relationships between keywords instead of focusing on individual keywords.

Balancing Bing and Google

The first step is to get your on-page SEO spot on. Basics like getting your keyword(s) in the page title and headers, ensuring your keywords are visible throughout your page, optimizing your meta descriptions, alt tags, and so on will help ranks in both Bing and Google.

Even if the largest chunk of your time is spent optimizing for Google, make it a point to carve out time for Bing by tracking keywords specific to Bing, tracking your ranking purely for Bing, and so on. Just make sure you don’t get carried away and overstuff your page with keywords – Bing may like keywords, but Google sure will punish you for trying spammy tactics.

#2 – The Backlinks Story

Google’s hallowed PageRank algorithm was based upon the number and quality of backlinks a site receives from other sites. Google counts each ‘clean’ backlink as an ‘upvote’ in the favor of the site. The higher the authority of the sites linking back to your site, the better your search rankings.

In contrast, Bing’s focus on backlinks is not as intense as Google. Yes, you do need backlinks from other sites to rank well, but the quality of sites that link to you trumps quantity with Bing. There are other factors related to the backlinks that count even more. The inbound anchor text needs to exactly or at least partially match your keywords for your backlinks to even count. This is not the case with Google. In fact, Google’s Penguin update was a direct attack on spammy backlinks and over-optimization of keywords and anchor text.

Balancing Bing and Google

So if the quantity of your backlinks matter to Google, give it to them. Work on getting as many valid and clean backlinks as possible. The authority of sites that link back to yours is equally important to both Bing and Google, so work on creating content that even high authority sites won’t mind linking back to. Lastly, since inbound anchor text in your backlinks is so important to Bing, try to get exact match anchor text from high authority sites. Balance these out with non-exact match backlinks from lower authority sites to keep a possible Penguin penalty at bay.

#3 – Crawl Depth

A persistent issue with Bing is that its bots do not read through your entire page to find a relevant keyword. Apparently around 100 kb at the beginning of a web page is what they normally scour. This stands in contrast with Google bots that scan through all the contents of your page – the good, bad and ugly – before making a decision about your search ranking.

When you submit your website to a search engine for being indexed, you probably expect your entire sitemap to find a place in its directories. This does happen with Google, but in the case of Bing, chances are only your homepage will be indexed. The only way the rest of your pages stand a chance of being indexed is if they carry at least one backlink from a high authority site.

Balancing Bing and Google

This one’s pretty straightforward. To stay on the radars of both Google and Bing, make sure you introduce your money keywords near the beginning of your page. Important backlinks ought to find a place near the top of the page to ensure findability by Bing, too. When you start building out your backlink profile, don’t only focus on your homepage. Build high quality links from respected websites to inside pages too. This does not just ensure visibility to your internal pages, it also helps improve your domain authority with Bing.

#4 – Freshness Lowers Authority

This may seem counter-intuitive at first glance, but Bing is a firm believer in the adage Old is gold. Sites that sport popular content and that have been around for a while win in the ranking stakes on Bing. The logic here is to reward authoritative content so users get the most accurate answers to their search queries. Another reason for older content getting higher ranks is that Bing takes its time to refreshes site indices, with refreshes happening about once in three months. Once a site is established in Bing’s algorithms as a high authority site, it will be a while before a fresh crawl reveals newer or more authoritative content to take its place.

On the other hand, fresher is nearly always better with Google. Google’s algorithms are tuned to find and display the latest content, all other factors like content relevance, domain authority, link profile, etc. remaining the same.

Balancing Bing and Google

It’s clear that both Bing and Google rank high quality and authoritative content higher than spammy content. So it goes without saying that you need to continually create strong, relevant content that matches the basic ranking criteria for both sites. As long as you publish a steady stream of excellent content, you will rank well on Google. The very fact that your content is good and well-regarded by other sites (strong backlinks) will help you rank well on Bing. Easy peasy!

#5 – Multimedia Rules on Bing

One of the first things that hits you on the Bing homepage is the invariably stunning image of the day that graces the page. Bing takes this same keen eye for aesthetics a little further and builds it into its search. Google is primarily a text driven search engine, which makes sense of images based on the Alt tags that are attached to the images while coding the page. Google bots can’t even see Flash or make any sense of it, which has led to the demise of this once popular website design element.

At the other end of the spectrum is multimedia savvy Bing, which has a much deeper understanding of images, Flash, videos, and their ilk. Bing’s algorithm relies on its ‘entity understanding’ capabilities to recognize what a particular image means or depicts in the overall context of the search query. This translates to more relevant image results on Bing with fewer duplicates or exact matches.

The autosuggest options on Bing’s image search are persistent (unlike Google) at the top of the page as you scroll below the fold.

Recognizing the image-centric nature of social media today, Bing leverages images from social media for a richer and more relevant set of image results.

Balancing Bing and Google

Even though Bing is adept at recognizing and serving up Flash results, you’d do well to avoid Flash in general, considering Google’s absolute inability combined with its gigantic market share. However, Bing offers you a whole picture book of reasons to include crisp, striking, and relevant images across your site. Even if your text content doesn’t rank you very high, your images stand a much stronger chance. While you’re at it, make sure you include alt tags and meta descriptions on your images to keep poor Google happy too.

#6 – Social Signals are Definitely a Big Deal

Google has traditionally flip-flopped on the importance of social media to its SERP rankings. Matt Cutts went so far as to pretty much deny social media had any role to play at all in Google’s scheme of things. While this claim has been disproved to a large extent by empirical evidence, the official stance remains that social media is not a huge ranking factor for Google.

Bing differs distinctly from Google in this regard. It doesn’t just use social signals like shares, tweets and overall popularity as ranking factors, it even integrates results from social media into its search results. Research by Search Metrics corroborates this inference by placing social signals as one of the top five ranking factors for Bing.

Balancing Bing and Google

Social media is here to stay. Even if Bing gave no importance to social media signals, you’d still probably spend a large chunk of your time and efforts on your social media marketing. However, with Bing placing clear importance on social media and Google offering social media the respect it deserves via search rankings (if not in words!), you definitely need to work on making your social media contribute to your SEO.

Let’s say you created an online survey on social media asking users to pitch in with their favorites from your product line. Now, user surveys are a great way of gathering firsthand information that can be applied to improve your site offerings. So why limit the responses to just your fans on social media? You would want this content to surface on relevant web searches, right?

Include URLs to your content in your social media posts, promote your content marketing on social media via both paid and organic posts and work on building a strong social footprint for that authority to rub off on your search rankings.

In Closing

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Zoom Fatigue Is Real. Here’s What To Do About It.

Andrew Hines is an assistant professor at University College Dublin. Pheobe Sun is a PhD candidate in computer science at the University College Dublin. This story originally featured on The Conversation.

Many new phrases have entered our vocabulary as a result of the COVID-19 pandemic and lockdown. “Zoom fatigue” refers to the mental exhaustion associated with online video conferencing.

We can change how we interact on video calls with adapted social behaviors such as scheduling shorter meetings. But theories from audio and sound research tell us that a lot of what determines how fatigued you become is based on what you are listening to.

The voices transmitted through the internet in real time are unedited and therefore crude to our ears. That’s why we can wile away an hour listening to a podcast interview but feel drained after a video meeting—even if we didn’t have to contribute.

The good news is each one of us can play a role in reducing Zoom fatigue. You can change some simple things to improve everyone’s video meeting experience.

Don’t tap

Unnatural, unexpected, and annoying sounds invoke a response in our brains and force us to concentrate on them. In a conference call or video meeting, your voice is transformed by the microphone. High pitch frequencies will be amplified, resulting in a “Mickey Mouse” effect.

Subtle sounds such as key tapping and swallowing sounds will be captured and amplified through the system. Squeaky chairs, eating crunchy snacks, and slurping coffee can sound as if you are chewing in listeners’ ears.

If you want to limit the negative effect your voice might be having on other callers, the problem is you don’t know what it actually sounds like on their devices. Face to face we can hear ourselves in the same environment as our audience hears us and we adjust accordingly, but that’s not possible online.

Shape your new social space

While the content and topics of our video conversations may remain the same, we’re constrained by the technology. Listening to group chats can be exhausting because we’ve lost the ways we use “back-channel” sounds to give turn-taking feedback.

This nuanced “meta-communication” involves using verbal and non-verbal sounds, such as “yeah” or “uh-huh”, that show attention, understanding, or agreement distracts and interrupts the flow in a group conversation. Network delays can confuse things even more when the talker’s speech and the back-channel response arrives out of sync or with long delays and can completely stall the conversation flow.

Network problems can also impact speech clarity. Data loss in the audio feed can cause unnatural sounding voices and missing sounds. Our brain needs to do extra work to fill in the gaps. We use energy concentrating on unnatural voice changes that divert our concentration from understanding the message.

We must acknowledge the technical limits of video chats and adapt by cultivating new conversation etiquette. Mute your microphones after saying hello and using text chat to interject or raise questions in group conversations. Articulate your own speech clearly (don’t mumble) and turn on closed captions to aid your comprehension. And make sure someone else in the house is not consuming all the bandwidth for Netflix while you are having a video conference.

Arrange your space

Conversations in a household environment bring background noises as well as echoes and reverberation due to room acoustics. Typical background conversations in open-plan offices can easily be filtered out subconsciously by our brain due to its ability to separate sounds by their location or direction.

These spatial cues allow us to focus on a single speaker in a crowded room. This is one reason why side-conversations held in parallel to the main discussion don’t work on a video conference. Without the aid of directional information background noises and speech become a lot more intrusive. Rooms at home can produce reverberations that can reduce your ability to understand speech.

To make your home video environment more accommodating, close the door to at least keep pets out—even if it can’t stop kids interrupting. You may not want to convert your living room into a recording studio by putting egg cartons all over the wall, but you can make the acoustic environment more “voice friendly” by reducing reverberation and echoes with soft furnishings like blankets or pillows instead of plain walls. The bookcase in the background is not just a pretty prop but also a good acoustic baffle.

Just like social distancing, improving the quality of your video call experience relies on a community effort. As many of us won’t be going back into the office for a long time, we must all work to reduce Zoom fatigue and make calls less of a strain for everyone.

Work Burnout Signs: What To Look For And What To Do About It

Work Burnout Signs: What to Look for and What to Do about It The Great Resignation continues to shake up the American job market as workers contend with pandemic stresses, burnout, and loneliness

Job Burnout

Work Burnout Signs: What to Look for and What to Do about It The Great Resignation continues to shake up the American job market as workers contend with pandemic stresses, burnout, and loneliness

Sick and tired of your nine-to-five, or is your nine-to-five literally making you sick and tired? If you answered yes to either question, you’re not alone. After two years of extraordinary stresses and pressures—and way too many back-to-back Zoom calls—many American employees are exhausted and heading for the exit door. A 2023 American Psychological Association study found 79 percent of workers had experienced job-related stress in the past month. And, according to Willis Towers Watson’s 2023 Global Benefits Attitudes Survey, many are voting with their feet, walking away from their jobs and shaking up their careers: 44 percent of the nation’s workers are actively seeking new jobs or thinking about a fresh start. The media has called it the Great Resignation.

Constance Noonan Hadley says burnout involves three symptoms: energy depletion and exhaustion, depersonalization and cynicism, and reduced efficacy. Photo courtesy of Hadley

Organizational psychologist Constance Noonan Hadley believes workplace culture could be a factor in declining worker health and the mass exodus: “Loneliness and burnout—both before and during the COVID-19 pandemic—are key drivers of the Great Resignation,” she says, “or Great Rethinking, as I like to call it.” 

Hadley, a Boston University Questrom School of Business lecturer in management and organizations, points to a new study from Microsoft that surveyed 31,000 people across 31 countries, revealing that 55 percent of hybrid employees—those mixing working at home and in an office—and 50 percent of all-remote employees reported feeling lonelier at work than before the pandemic. “The evidence is there that people are tired of feeling disconnected and burned out, and they are seeking a more balanced and health-forward work situation,” says Hadley.

The Brink asked Hadley to share some research-based techniques to identify workplace burnout and loneliness—and ways for individuals and businesses to address them.



A with Constance Noonan Hadley

The Brink:

How do you define workplace burnout and loneliness?

The Brink:

What do these experiences look like and how can someone identify if they are experiencing them?

Hadley: Let’s start with recognizing burnout. Understanding the following symptoms can help professionals identify burnout in themselves:

Burnout Symptoms  Energy Depletion and Exhaustion 

We have all had those days when it is hard to get out of bed in the morning and get started on work. We also know what it is like to push hard on a particular project and look forward to a few days off to recuperate. But the kind of exhaustion associated with burnout is more chronic and nonspecific. It doesn’t go away after a vacation, and it is not tied to a particular project or deadline. It feels like a persistent fog weighing you down mentally and physically. 

Depersonalization and Cynicism 

In addition to that kind of debilitating exhaustion, burnout is associated with feeling detached and distanced from a job or even becoming cynical about it. Importantly, burnout is associated with a change in those sentiments. For example, perhaps you are a doctor and you used to find great joy in helping others, but now you feel more numb, or less empathetic, toward your patients. You might even start to question whether anything you are doing is making a difference. In a business context, you might begin to feel disinterested in your work or start to question the motives and intentions of your company. Simply put, what used to motivate and inspire you about your job no longer has the same effect. 

Reduced Efficacy 

The third component of burnout is a drop in work performance. Perhaps you used to be great at your job and now you feel yourself slipping. It may not even be something that your boss or clients notice, but you know the difference in your work quality. Or you may be maintaining the same peak performance but at a greater cost: it now takes more work, more concentration, and more effort than before. 

Burnout is defined by having all three of these symptoms at the same time. Otherwise, you might not be burned out—but you could still need to make some changes. For example, if you are experiencing persistent exhaustion, you might be suffering from overwork or overextension that requires cutting back your hours or responsibilities. Or, if you are feeling more cynical and distanced from your work, you might need to find ways to reinvigorate your job tasks or reaffirm your belief in your organization’s mission. If you’re experiencing a drop in performance but don’t have any of the other symptoms of burnout, think about what has changed in your approach to work. Identifying what is actually going on with you is the first step to figuring out what to do about it. 

Loneliness Symptoms 

In my research, people often say their coworkers are nice, but that they don’t really know them well. This has been especially true during the COVID-19 pandemic when so many professionals have only interacted with their colleagues virtually. Yet loneliness is more than a lack of in-person interaction with others. 

Whether remote, hybrid, or at the office, loneliness is a yearning for a deeper connection with others. Just because people are working doesn’t mean they stop being human—they still want to be noticed, cared about, and included. One question I like to ask in interviews is, “Who has your back here? Who would be there for you if you needed help?” If they don’t have a clear and confident answer, there is a good chance the person is lonely.

The Brink:

What can employers do to acknowledge and prevent employee burnout and loneliness?

Explore Related Topics:

What Is The Google Home App And How To Use It

Edgar Cervantes / Android Authority

The Google Home app is one of the most effective tools for managing your smart home. Given the increasing adoption of smart home devices and Google’s prevalence in that space, the app is increasingly one of the go-to hubs for controlling all aspects of domestic tech.

But what is the Google Home app, how does it work, and what can you do with it? We’ve answered all of these questions in this handy guide.

What can you do with the Google Home app?

Rita El Khoury / Android Authority

The app can be used to control an almost endless list of smart devices, such as cameras, lights, and speakers. Multiple devices can be activated at once, and you can even set them to be automated. It’s also useful for managing services like calendars, to-do lists, and media subscriptions.

There are dozens of types of devices that can be controlled by the app, and each one has a range of functions that can be performed remotely. This adds up to hundreds of actions you can perform with the app. Listing those functions would be endless, but we’ve summarised the features of the app that you can explore.

Google Home app features

Here’s a rundown of the general features that the Google Home app offers:

Set up Google devices — From the Google Nest Mini to your Google Nest Wi-Fi router, Google Home is the app you use to configure them when you’re first setting them up.

Control and manage compatible devices — Thousands of smart home devices from many brands are compatible with Google Assistant. The Google Home app can detect what type of device they are and give you the means to control them in-app or with your voice. Popular actions include adjusting the thermostat, making calls, changing the music, and much more.

Quick actions — These make controlling your devices easier via shortcuts in the app. This could be a link to your camera feed or access to your smart thermostat. You could also set routines for multiple devices, such as having several lights turn on at a scheduled time in the evening.

Group devices — Your devices can be organized into groups. This could be a connected set of speakers, or it could be every smart device in one room.

Alerts and notifications — The app has a feed of notifications about important device activities and reminders.

Adjust settings — Find and manage settings for all of your devices, services, and home members.

New features

On top of the usual features above, the Google Home app recently got a revamp to include some new additions. You can already preview this version of the app with these new features, some of which are:

Spaces — Quickly view and control groups of similar devices such as compatible lights, cameras, and thermostats.

Media mini player — Be better placed to adjust settings on video playing in your home by actually viewing what’s on the screen through the app.

Automation — Go beyond routines and build your own automation, such as one smart home device detecting movement and triggering the activation of other devices.

The Google Home app is available on your phone or tablet as with any app. It has recently also become an option on the Pixel Watch and other Wear OS 3 wearables.

You’ll then be asked to set up a device, which you can do at this point or any time afterward. You can either select New Device to add a device, or you can link one of your existing devices already previously identified in the app.

When adding a new device, you’ll be asked to give the app permission to detect and connect to nearby Bluetooth devices. Do this and follow the subsequent prompts to locate and add the device or devices of your choosing.

As you add devices, you’ll see them accumulated on your home screen, which should now show your home’s name. To add more devices, create speaker groups, manage your services, and more, you’ll find all of the options you need in the Add and Manage menu. This is accessed by tapping on the + symbol in the top left of the home screen.

Now that you’ve connected your account, created a home, and added your devices, you’re all set. The possibilities from here are limited only by the functionality of your devices.


Yes, the app is free to download and use. But if you are using it to control services that require a subscription such as Spotify, you will have to pay for that subscription.

If you don’t use the app and want to delete it then nothing will happen. If you use it to control your smart home devices then deleting it will remove that ability, and you may lose any settings or configurations from within the app for your smart home devices.

What Is Magacoin? Everything To Know About It

Welcome a new cryptocurrency to the market, MAGACOIN.

How would you feel when I say there is a


MAGACOIN was made with an end goal to apparently communicate strong support for the previous President, Donald Trump, in the wake of his loss in the November 2023 political race. The total number of coins made till now is an affirmation of the 75 million who decided in favor of Trump in the elections. MAGACOIN thus carries on its shoulder the super weight of a major expectation since it is on the side of the competitors related with the Make America Great Again applicants. The returns from the new cryptocurrency will be diverted towards funding their future campaigns and races. This coin is different from other

Should You Invest in MAGACOIN?

Despite its goal and objectives, in any case, MAGAcoin isn’t yet listed among famous and trusted platforms including that of CoinMarketCap, Binance, and others. Further, according to RawStory’s report, despite the popularity and massive sign-ups of MAGACOIN, its users risk something and it is a data breach on their end. It was found that the MAGACOIN site uncovers user data including login credentials among others.

How would you feel when I say there is a new crypto coin , which is a Donald Trump-themed cryptocurrency? Funny, isn’t it? Well, then let’s welcome MAGACOIN. A lot has been happening around in the crypto world since the launch of MAGACOIN. Let’s explore more about it.MAGACOIN was made with an end goal to apparently communicate strong support for the previous President, Donald Trump, in the wake of his loss in the November 2023 political race. The total number of coins made till now is an affirmation of the 75 million who decided in favor of Trump in the elections. MAGACOIN thus carries on its shoulder the super weight of a major expectation since it is on the side of the competitors related with the Make America Great Again applicants. The returns from the new cryptocurrency will be diverted towards funding their future campaigns and races. This coin is different from other best cryptocurrencies to buy as MAGACOIN won’t hold an ICO (Initial Coin Offering), rather it will be parting with 100 coins to each new registrant to construct a powerful MAGACOIN ecosystem that will work together to get access to the crypto exchanges and backing the MAGA development. According to its website, 10 Million MAGACOINS have been given to the MAGACOIN Victory Fund, a SuperPAC made to help MAGA candidates across the nation who will battle for individual rights, religious liberty, protecting the unborn, the 2nd amendment, freedom of speech, and the entire America First Agenda. As MAGACOIN is acknowledged by crypto exchanges and the value of the SuperPAC’s coin holdings grows, these coins will be exchanged for U.S. Money and independent expenditures will be made to bolster MAGA candidates. The more prominent the value of each MAGACOIN, the more resources the MAGACOIN Victory Fund will have to support and choose MAGA applicants from one side of the country to the other. Lately, the country has been met with a ton of “far-right” movements in recent months, and this incorporates that of the Freedom Phone, which has been made for “free speech.” These far-right movements have been confronting gigantic popularity among the general population yet are blended in terms of support. The coin is additionally supposed to be available for mining, the alternative cycle of getting raw cryptocurrency.Despite its goal and objectives, in any case, MAGAcoin isn’t yet listed among famous and trusted platforms including that of CoinMarketCap, Binance, and others. Further, according to RawStory’s report, despite the popularity and massive sign-ups of MAGACOIN, its users risk something and it is a data breach on their end. It was found that the MAGACOIN site uncovers user data including login credentials among others. This is something that should be a warning for users, particularly as they can be accessed or have their cash taken from them by hackers. MAGACOIN is a genuinely new blockchain on the lookout and users should take precautions in case they are thinking of buying it. Moreover, Trump has not recognized the cryptocurrency or pronounced any apparent support. Trump hasn’t been exceptionally hopeful about crypto overall. He has even said that bitcoin appears to be a scam. And remember his extensive rant in 2023 on Twitter about crypto. One reason for his aversion toward cryptocurrency is their volatile nature and conflicting value due to which he doesn’t by and large belief them to be actual money.

Is Your Ps5 Overheating? 6 Ways To Cool It Down

If your PlayStation 5 is acting up, even if you don’t get a temperature warning, you might be facing PS5 overheating problems!!

Before sending your precious console in for assessment and repair, there are several things you can try that won’t void the warranty and might solve your issue. So if your PS5 console needs to chill out, here’s what you need to do.

Table of Contents

Symptoms of an Overheating PS5

With millions of units sold to gamers worldwide, some PS5s will inevitably develop faults. Don’t assume that any weird behavior from your console is automatically heat-related. If your console is still under warranty and none of the tips provided below fix the issue, then we strongly recommend you contact Sony for a free repair or replacement.

Even if your PS5 isn’t under warranty, we do not recommend opening up the system to do the maintenance yourself unless you 100% know what you’re doing. Instead, take it to a certified third-party technician for assessment.

It’s important to note that removing the PS5 outer covers or opening the SSD expansion bay does not constitute opening the system since both of these actions are specifically meant for users to do.

So, how do you know if your PS5 is overheating? There are several potential symptoms:

High levels of fan noise

Graphical glitches or artifacts such as white or black dots, or the screen flashes solid colors such as green

A poor gaming experience in the form of stutter and low framerates

A sudden shutdown without warning

Crashes or instability, especially during demanding games

It’s important to note that symptoms such as visual glitches can also be traced to faulty memory or to heat-related issues with parts that are not user-serviceable. So if such problems persist after following our tips, get a professional assessment of your system.

1. Check That the PS5 Fan Is Spinning

The PlayStation 5 is an exceptionally quiet console, so you may not know when your fan (there’s just a single huge one) has stopped spinning. Without the cooling fan pushing air through the system, your PS5 will quickly shut down as it hits its failsafe temperature.

To check whether your fans are still running, boot up a game with the sound muted and keep your year close to the PS5. You should hear a faint rush of air. Alternatively, you can hold your hand near the air vents at the top (in vertical orientation) of the console. You should feel air flowing over your skin.

If it seems that your fan has stopped working, it’s time to get a warranty repair or have it replaced by a pro.

2. Remove the Covers and Vacuum the Ports

Any computer system cooled by fans will accumulate dust and lint over time. The designers of the PS5 have considered this and added special ports on the console where you can vacuum out collected dust.

All you have to do is remove the side covers and vacuum the ports indicated in the official Sony video teardown.

Then put the side covers back, power on the system, and see whether the issue is resolved. You may also want to use a can of compressed air to blow dust out of the fan through the vent. However, be careful not to create condensation by holding the can at the wrong angle!

The fan can be removed without opening the entire system if you want to give it a thorough cleaning. Just disconnect its power cable and remove the necessary screws.

3. Check Your Ventilation Space

Your PS5 is not a sealed system; it moves hot air out of the system and replaces it with cool air. Without proper ventilation around the console, this can’t happen. It’s also an issue if you place the console in a poorly ventilated enclosed space. Make sure there’s enough distance from the wall surface or the sides of your media cabinet.

Ensure that there’s room around the PS5 and that the cabinet has enough vents to allow air to move through it. Perhaps most importantly, make sure you use the PS5’s included stand!

Whether you’re using the console in vertical or horizontal mode, the included stand ensures enough space between the bottom of the console and the surface it’s on to let air flow.

4. Put Your PS5 on the Right Surface

You also should avoid running your console on soft surfaces such as a bed or carpeted floor. This can easily block vents and cause heat buildup. Not only that, there’s a lot of dust, pet hair, and dirt on the average carpet, even if it looks clean. All of that will get sucked into the system and cause issues.

Place your PS5 on a hard surface such as a shelf on a TV stand or a desk to ensure optimal cooling.

5. Control Your Room Temperature

Unless you use water cooling or exotic refrigeration, it’s generally not possible to cool a CPU or GPU to below the ambient temperature of a room. If you live in a hot climate and the heat and humidity in the room your PS5 lives in are high, it might be enough to push it over the edge.

In this case, heat issues may only present after extended amounts of play as the system’s temperature slowly rises. The only answer here is to lower the room’s temperature by using an air conditioner, opening windows, or turning on a fan.

6. Expansion SSD Overheating Issues

There’s a particular overheating issue that only affects users who have expanded the SSD storage of their PS5 by using the special expansion slot. If you want to increase the amount of storage you can play PS5 games from (rather than just archiving them on a USB drive), you can install a standard M.2 SSD in a special slot.

Of course, you must use a drive that conforms to Sony’s requirements regarding speed and physical size, but other than that, it should just work when you slot it in.

However, Sony also requires that your SSD have a heatsink attached. Many drives come with a heatsink pre-installed, but if not, you need to do this yourself. It’s as simple as buying a heatsink of the correct size, peeling off a stick, and then sticking it on the memory chips of the drive. However, if you don’t do this, the drive will still work, and you may not notice any issues at first.

What About Aftermarket Coolers?

An example of an aftermarket cooler.

You may have seen aftermarket cooling systems on Amazon that act as alternative stands or clip onto the vents of your PS5. These products promise to improve cooling and (on previous gaming consoles) reduce fan noise.

We don’t recommend that any PS5 owner purchase a cooler like these. Firstly, a properly working PS5 makes virtually no noise in the first place. Secondly, if your PS5 can’t maintain a safe operating temperature without a bolt-on cooler, it requires cleaning and perhaps even repair. On balance, the cooling claims of these products usually turn out to be a lot of hot air!

Opening the PS5 to Clean It: Should You Do It?

You are within your rights to open your console and clean it thoroughly. Although the PS5 is designed to make the removal of dust buildup easy without opening the console, you will find guides online where the console is taken apart for cleaning.

If done competently, this should be safe. However, an inexperienced person may damage electronic components due to static discharge or mechanically through a slipped screwdriver. We don’t recommend following any guides that lead you to expose the motherboard, especially if they call for dangerous actions such as replacing the liquid metal cooling substance between the PS5’s main chips and the heatsink.

While the tips above are specifically for overheating issues with the Sony PlayStation 5, they also apply broadly to the Xbox Series X and S. The current generation of consoles are all quiet systems. Still, they need exceptional airflow to achieve it while keeping temperatures under control. Clean them often so that disassembly is never necessary and give them room to breathe, and hopefully, you’ll never run into overheating problems again.

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