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Many start-up businesses, and even established business owners who’ve decided it’s time their business had a professional web presence, don’t know where to start when it comes to planning their website. There are so many things to consider, and so many choices. Just getting the design and layout of the website can be intimidating. Then you have to determine what will be on the site. It can be mind-boggling.

Sometimes, by the time you get to the content portion of the site, your brain is fried from trying to make the other decisions. When you begin to think about the content, you’re probably asking yourself, “What do I write about” or “Where do I start?” If so, you’ve come to the right place. You only have one chance to make that first impression. If you take your content seriously then your audience will too. You want your audience to visit your site over and over again. If you provide quality content for them time and time again, they will keep returning to your site.

Getting started is the most important step. If you know how to write, you are already 95% of the way there. You don’t need to be an English major to understand any of the tips in this book either. It is written in plain English that everyone can understand.

Writing for the internet requires different skills to those covered in most school writing lessons. If you’ve never been much of a writer, starting writing as an adult may seem difficult. The upside is that as an adult you have more experience, skills, and knowledge that you can share with your readers. This knowledge, skills and experience can be valuable to you and to others. Writing an article, series of articles, or blog posts can be an excellent way to share what you know and what you’ve experienced with your audience.

While the writing you need for your site can be outsourced to professionals, it is very possible, and definitely more personal, for you to do it yourself.

That’s what the tips in this book can help you do. Professional content writers are exactly that, professional. They take their jobs seriously. When a professional writer has been provided with instructions from a client, they read them carefully to get an understanding of what is required. The problem with outsourcing to a professional is they don’t know what you know or haven’t experienced the things that you have. They don’t know how you feel. In other words, they don’t have your heart. They can write in the way you instruct them, but they can’t write with your heart. They can give information, but they can’t give a reader a sense of who you are. They can’t share your personal experiences with the same passion you feel.

Writing your own content can also be a very rewarding experience. It can help you make a personal connection with your readers. It gives them a sense of who you are, because you will be sharing your knowledge, thoughts, and feelings in everything you write. Writing content that connects to your readers is what you want to do.

If you’ve never written anything for a website before, don’t worry. You’re not alone. That’s why you’re reading this book. The information here will help you create that quality content. For your convenience, the book is sectioned into the four main content areas: articles, blog posts, books, and videos. Together, there are 70 great tips to give your website the “WOW” factor.

Who is this course for:

Whether you are already writing a blog or have a website up and running in this short course you will gain new knowledge and understanding of what it takes to publish great content on the internet.

Goals

You will gain an understanding of the steps you must follow to write great content.

I will give you tips on writing web articles

I will get you started on writing blog content that gets noticed

And we will even go over tips on creating video for your web or other applications such as YouTube

Prerequisites

You just need an understanding of and access to any word processing software.

You're reading 70 Tips For Creating Great Content For Your Website

5 Quick Tips For Building Seo Content

While it’s great to have a web site optimized and performing well in the engines, you need to build out content on a consistent basis. Managing growth without upsetting your existing SEO efforts can often be a challenge. With these challenges in mind, here are my top ten tips for building site content while focusing on SEO opportunities.

Tip #1 — Identify New Keyword Markets

If you are pleased with how your existing content is performing, you need to tap popular databases and see what other markets exist. Using tools like WordTracker and Keyword Discovery, you can quickly locate new areas relative to your industry or niche that also have a search history associated with them.

Tip #2 — Exploring Analytics

SEO is as much about delivering targeted traffic as it is about rankings, right? If you’re with me on that, start checking your analytics. In particular, explore site paths and conversions relative to referring search phrases. Many times you will find that what you think are your money terms, are actually just pushing in unproductive traffic.

The information available in your analytics package can make or break everything for you. Building new content is always a great idea; When you go about it blindly, your efforts are often un-concentrated. If you take the time to identify visitor trends and habits on a keyword level though — you can then focus on building new content that puts more visitors to work for your business goals.

Tip #3 — Maintain Your Approach

Have you ever been browsing a company’s web site reading up on various services, when suddenly you’re slapped in the face by content that just doesn’t “fit”?

As more content is written, it becomes critical for the tone and approach of your writing to be consistent. Managing this in groups can be difficult at best, so if your content is scaled in this manner — consider having one consistent editor.

Tip #4 — Write for People, not Engines

And don’t be an idiot with over formatting your text either… 🙂

Tip #5 — Pace Content Creation

The most important tip I would offer up here is that you need to pace yourself when adding new content to your web site. I am often guilty of taking dozens of new pages at at a time, and placing them all online at once.

As a result, my returning visitors are overwhelmed, and I can’t effectively measure or improve any one page with consistency or care.

Better still, as you begin to pace the release of new content you will also find yourself developing new patterns of work. An article will go live, it will be submitted to social networks, you’ll develop links to it, etc. Understanding and improving that process is critical if you plan to get a lot done in minimal time.

How To Install Web Llm For Your Website

Web LLM is a project that enables language model chats to be accessed directly through web browsers without the need for server support. This innovative technology is accelerated with WebGPU, offering lightning-fast performance while also ensuring user privacy. With Web LLM, building AI assistants and exploring the possibilities of language models have never been easier.

Web LLM

This project integrates language model chats into web browsers. Everything is done in the browser, with no server assistance, and is accelerated via WebGPU. We can introduce a lot of exciting options for everyone to develop AI helpers and enable privacy while enjoying GPU acceleration. Check out the demo webpage to try it out!

These models are often large and computationally intensive. A large cluster will be required to run an inference server while clients submit queries to servers and obtain the inference output. In addition, we must generally operate on a certain sort of GPU where popular deep-learning frameworks are easily available.

This project adds to the ecosystem’s variety. for example, build LLMs straight into the client side and execute them inside a browser? If that is realized, we will be able to provide support for client personal AI models with the benefits of cost reduction, personalization enhancement, and privacy protection. The client side is becoming increasingly strong.

Wouldn’t it be even more great if we could simply open a browser and bring AI immediately to your browser tab? The ecology is prepared to some extent. WebGPU, which enables native GPU operations in the browser, has recently been released.

Still, there are significant obstacles to overcome, to name a few:

We need to transport the models somewhere that does not have the necessary GPU-accelerated Python libraries.

The majority of AI frameworks rely significantly on optimized calculated libraries supplied by hardware vendors. We must begin from scratch.

Memory utilization must be carefully planned, and weights must be aggressively compressed in order to fit the models into memory.

We also don’t want to limit ourselves to just one model. Instead, we’d want to propose a repeatable and hackable workflow that allows anybody to quickly construct and optimize these models in a productive Python-first method, and then deploy them globally, including on the web.

This project, in addition to supporting WebGPU, offers the harness for other types of GPU backends that TVM supports (such as CUDA, OpenCL, and Vulkan) and truly enables accessible deployment of LLM models.

Instructions for local deployment

1. Install TVM Unity. Open mlc.ai wheels for more version.

pip3 install -r requirements.txt

5 Tips For Writing Your Self

4. Track your accomplishments

Providing hard data to show what you’ve done throughout the year is highly beneficial. Employees and managers may roughly understand how you have performed but having concrete numbers to back up any assertion strengthens the validity of your self-assessment.

“If employees … spend 10 seconds a day writing down their one biggest accomplishment, success, metric hit, feedback received for that day, they’d have 10 times more data than they’d ever need for self-assessment,” said Mike Mannon, president of WD Communications.

Hank Yuloff, the owner of Yuloff Creative Marketing Solutions, said continuous evaluation of your performance can make it much easier to ground your self-assessment in facts and measurable data.

“We teach our clients to keep a list of daily and weekly accomplishments so that when it is time for the self-assessment, there is very little guesswork as to how valuable they are to the company,” Yuloff said.

5. Be professional

You should always be professional when writing self-assessments. This means not bashing the boss for poor leadership or criticizing co-workers for making your life more difficult. It also means not gushing over a co-worker or manager you like. Whether you are providing critical or positive feedback, professionalism is important.

Being professional means giving the appraisal its due attention, like any other important project that crosses your desk. Dominique Jones, chief people officer at BusPatrol, recommends treating your self-evaluation like a work of art that builds over time. She said you’ll be much happier with the result if you give yourself time to reflect and carefully support your self-assessment.

“Use examples to support your assertions and … make sure that you spell- and grammar-check your documents,” Jones wrote in a blog post. “These are all signs of how seriously you take the process and its importance to you.”

Self evaluation example statements

Keeping things simple and using short, declarative bullet points are key to writing an effective self-assessment. While the exact nature of your self-assessment might depend on your industry or your job description, this basic model can help guide you in writing a self-evaluation.

Strengths

I am a dedicated employee who understands my role and responsibilities, as well as the larger mission of our business. I strive to both do my job and make this company successful.

I am a good communicator who stays on task and helps rally the team when cooperation is needed to meet a deadline or solve a problem.

I am a creative thinker who can develop novel solutions and improve conventional ways of doing things.

Weaknesses

I am somewhat disorganized, which often impacts my productivity. I have learned how to manage my time better and intentionally direct my efforts. While it remains a challenge, I have seen some progress and look forward to continually improving.

Sometimes, I do not ask for help when I could benefit from assistance. I am always willing to help my teammates, and I know they feel the same way, so I will try to be more vocal about when I need a helping hand moving forward.

Core values

I believe in teamwork and cooperation to overcome any obstacle.

I value respect and transparency between employees and managers.

I value friendship and building warm relationships within the workplace.

I strive to be a welcoming and helpful presence to my co-workers.

Accomplishments

I never missed a deadline in the past year and often submitted my work early.

I’ve gone beyond my job description to ensure our team operates optimally, staying late and helping others whenever it could contribute to our collective goal.

I created and delivered a presentation, stepping outside my comfort zone to do so. It was well received and bolstered my confidence regarding public speaking.

Goals

I want to continue developing my presentation and public speaking skills. As a weakness that I listed on previous self-assessments, it is gratifying to see that I have made some progress on this skill set, and I would like to double down on the growth.

I aspire to enter a managerial role. I enjoy working closely with my teammates and considering the bigger picture, and I often efficiently help direct resources. I could see myself as a manager who helps facilitate teamwork and encourages workers to do their best.

Feedback

My manager is pleasant and transparent, and they always set clear expectations. I never have to guess where I stand. I appreciate the openness and direct communication.

I want to be more involved in decision-making at the team level. I believe each team member has unique insights that supervisors cannot fully understand since their perspective is different. I believe involving staff members in strategic planning could greatly improve results.

Did You Know?

You should keep your self-assessment short and simple by using bullet points.

Using Competitor Research For Your Content Ideation

Are you using competitor research? It can help you uncover the content themes and formats that tend to work well in your industry and discover influential sites that tend to share and link to this content.

Analyzing this data will allow you to make more informed decisions about the content you create and provide you with a hit list of influential outreach targets.

Here’s how you can use competitor research to discover your competitors’ top-performing content and inform your content ideation.

Identifying Your Competition

You likely have two kinds of competitors.

Your traditional competitors: Those offering the same products and services in close proximity to your business or targeting customers in the same area as you.

Your competition in the search results: Those who you’re vying against to rank for keywords related to your products and services.

Often, there is overlap here. But it can be easy to overlook companies that rank well in organic search, even if you didn’t previously consider them a competitor. You want to know why they rank so well, especially if they occupy positions above you.

So before you focus too heavily on an existing competitor, make a note of which sites rank best for keywords related to the products and services you offer. You can either do this manually or with a competitor analysis tool, such as SEMrush.

Objectives of Your Research

What you should be looking to uncover from your research is:

Which pieces of content are being shared the most in your industry.

Which topics/themes are trending in your industry.

What type of content is getting your competitors links.

Who follows your competition and what do they tend to share.

What types of content are the big brands in your industry writing.

Let’s look at each of these objectives.

1. Research Their Most Shared Content

Reviewing a number of your competitors’ most shared pieces of content will give you an idea of the type of content that tends to resonate with your target audience.

Using BuzzSumo, you can enter the domain names of your competitors and view detailed stats on their most shared content.

At the most basic level you’ll end up with a table containing the number of social shares for each of that website’s posts, ordered by the highest number of social shares:

This information is hugely valuable, but it’s important not to focus too much on just one competitor. Instead, collect data from multiple competitors to look for trends.

2. Find Trending Topics in Your Industry

To find trends, try to answer the following questions:

Do certain topics tend to generate a lot of shares for your competition? If a topic such as “mobile SEO” is generating traction for your competition, then it might be a good idea to create some content focused around that topic.

Do certain formats (e.g. videos) get more shares than regular posts? If videos on a certain topic tend to get the most shares, then you might want to consider creating your own video if you’re planning content about that same topic. To get this info, navigate to the Content Analysis tab on BuzzSumo and review the shares by content type chart:

Does one social platform tend to generate more shares than others in your industry? Visual content such as infographics and lifestyle photography may tend to generate more shares on platforms such as Pinterest and Instagram.

Don’t simply replicate your competitors’ top-performing posts. The goal of competitor research is to get a better idea of popular topics, format, and platforms in your industry to better inform your own content ideation process.

3. Discover Their Best Backlinks

Getting links to your content from relevant and high-authority sites can help improve your visibility in Google’s search results. Therefore, it’s important to research which pieces of content are earning links for your competitors.

Content that generates a lot of social media shares and engagement also tends to attract links – but not always. So it’s still important to research which types of content are generating your competition links separately to share stats.

You can use Ahrefs to review the most linked content on your competitors’ sites. Here you’ll be able to generate a list of URLs that have historically attracted the most links:

Additionally, you can then filter down to their top linked content now returning 404s and use this as the basis of a broken link building campaign:

Finally, make sure to check out the Ahrefs Best by Link Growth report to review which pieces of content have been generating links to your competitors’ sites in the last 30 days:

This report can help you identify trending topics. For example, if you spot a common theme between your competitors’ recent links, it may pay to write a post around the same topic!

4. Who Shares Their Content

Reviewing the individuals and businesses who share your competitors’ content can help you identify influential bloggers, social media influencers, and journalists with a significant following to help amplify the content you create.

To get this data you can again use BuzzSumo, this time utilizing the View Sharers feature alongside any piece of content:

In the ‘view sharers’ report, you can order by regularity of retweets, number of followers, and the page/domain authority of the URL displayed on their Twitter bio.

While you can never guarantee that these individuals will also share your content, you can export the data for use when conducting outreach:

If you already have a credible brand, you could even contact relevant influencers and request their contribution to an industry roundup piece as a way of piggybacking on their authority and boosting your chances of acquiring links and shares.

For deeper analysis, you can use a tool like Followerwonk to review your competitors’ social media following, common retweets, and favorites, along with who they mention most often.

5. How to Keep Track of Competitor Updates

In addition to carrying out in-depth research on an ad-hoc basis, set up Google Alerts to keep track of your competitors’ brand mentions on the web, which in turn helps you see what kind of content is earning them coverage online.

This is also a great way to discover brand mentions and link opportunities for your own brand.

Conclusion

Researching your competitors is an essential part of the content ideation process. When you know what’s working for your competition, you’ll be able to make informed decisions around topics, formats, and outreach targets when brainstorming your own content ideas.

When discovering that your competitor gets a ton of links and shares to a particular piece of content, it can be tempting to simply tweak and replicate. You might have success with that tactic, but imitation will never position you top of mind with your target audience. The best way is to use this information from your competitors as a starting point for your own content ideation.

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Creating Responsive Designs For Email Templates

What is responsive email design?

Responsive design is an approach for web and email designs that ensures the user has the best experience possible, regardless of whatever device they are viewing.

Often you will find that a website viewed on a normal desktop PC will look a certain way, however once the same site is viewed on a tablet computer or mobile device it will look considerably different.

Responsive design will re-arrange and streamline web and email content for these different devices and screen sizes. It helps to minimise resizing, panning and scrolling by the smartphone or tablet user. It may also involve enlarging smaller text as well as making links and buttons actionable and visible. This gives the user a much simpler experience enabling them to engage with the creative and offer in the email.

Examples of mobile responsive emails

Here is our first example showing the difference between a non-scaled email template on the left and a responsive email template on the right with a simpler single column layout and clearer text and calls-to-action.

Responsive design has become a prominent concern for web developers and email marketers in the last few years, notably since the release of the original iPhone in 2007, which was the first true smartphone. If you’re making the case for responsive emails, check the latest Litmus statistics on emails read on mobile devices which show the dominance of mobile opens.

How has it Responsive Email Design evolved?

Responsive websites have been around for a number of years, however responsive emails are fairly new. For instance only two years ago responsive emails were particularly limited in structure, where two 50/50 columns were arranged into one, with limited functionality.

Now, the possibilities of responsive emails are almost endless. You are now able to include multiple columns of varying sizes, hide and show navigation, include responsive elements inside responsive elements and expanding CTAs.

Below you can see in this next example of a responsive email, with two different sized columns, each with a call to action button within the articles. On a smartphone, the panels stack on top of each other, expanding to fill the width of the device, the buttons expand so that they are clear and actionable and the social icons slot underneath the buttons.

Responsive design techniques

There are a variety of techniques which are recommended when creating responsive design websites and emails.

Fully responsive

Fully responsive emails offer a great user experience on all devices by rearranging content into a single column.

Scalable

Scalable design doesn’t rearrange the email, it simply resizes it to fit onto a smaller screen as shown by this example.

Mobile First

Mobile First is a philosophy that highlights the need to prioritise the mobile context when creating user experience.

You may also want to consider hide/show navigation, dropdown menus, stack top, fixed position CTA and progressive disclosure.

How does it Responsive Design work?

In the CSS code of the email there is something called a media query.

These clever CSS tags can check out the device that’s opened the email to find out:

The width and height of the device

The width and height of the available space

Device orientation

Pixel density

Now, armed with all this information, the designer can specify how the elements of the email will be laid out under certain conditions.

For example, if you wanted your content text to show up bigger on small devices you could put:

@media only screen and (max-device-width: 480px) { .content {font-size:20px !important;} }

This would make the font size nice and big on small devices, but stay normal size on bigger devices.

This can be extended to change the layout of the whole email. The ‘wrapper’ can be made thinner on small devices, and If the sections in the email are coded in the right way, they will shift to stack underneath each other.

Limitations

Responsive design emails do not display correctly in all email clients. Some email clients strip out any CSS styles and media queries (which are required in order for RD emails to work) so they will not render correctly.

This is obviously a big problem, as the email will just display in its original format on all platforms, thus making all of your hard work developing it to be responsive, useless.

Designs have to be kept pretty basic in order to be able to flex and mould to different styles, which could mean losing some of the vibrancy and exciting designs that people are becoming more and more expectant of.

It is also worth noting that not every email can be ‘transformed’ into a responsive email. If an email is to be responsive it needs to be designed and built in a particular way; it must conform to a grid layout and image heavy designs with overlapping components (such as below) will not work.

Conclusion

By taking the time to learn and adopt responsive design as early as possible, you will save yourself time, money and resources in the future. Not to mention continuing to keep the customer happy and dedicated to your brand.

To find out more about how you can use responsive design in your email marketing, check out our detailed whitepaper on responsive email design.

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