You are reading the article A New Updated Seo Analysis Tool By Seo Workers updated in February 2024 on the website Minhminhbmm.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested March 2024 A New Updated Seo Analysis Tool By Seo Workers
SEO Workers have recently had some really exciting news to share: besides spotting a new awesome look, they have updated their really useful SEO Analysis Tool.
I have shared the tool in plenty of my overviews and tutorials including posts on page keyword prominence research and on-site SEO evaluation in action. This is why I am so excited by the update.
The tool is now much more usable and also has some new cool features you will find very useful.SEO Analysis Tool Features
For any page you provide, the tool will allow you to:
Analyze the HTTP headers returned from the web server;
Analyze the length and relevancy of the Title tag;
Analyze the length and relevancy of the Description meta tag;
Analyze the number of keywords and relevancy of the Keywords meta tag;
Analyze the Robots meta tag directives and if search engines are allowed to spider the page;
Check the page most relevant keywords and/or keyphrases;
Check how the page may be displayed within search engine results;
Check the internal and external URLs (links) found on the page, and if are followed or not;
Check the keywords found in the Anchor tags (links);
Check the keywords found in the image Alt attributes;
Check the page Heading and Phrase elements.
Each section is enhanced by detailed explanation and even video instructions and recommendations.
See the list of the page most frequently-used three-word keyphrases (see how many times the phrase was found on the page, its density and search instantly any of them using Google yahoo and Bing):
See keywords found in the anchor tags:
See keywords found in image Alt Attributes:
See the list of page headings:
The tool is very useful and saves time immensely. So check it out and let me know what you think!
# Analyze the HTTP headers returned from the web server;
# Analyze the length and relevancy of the Title tag;
# Analyze the length and relevancy of the Description meta tag;
# Analyze the number of keywords and relevancy of the Keywords meta tag;
# Analyze the Robots meta tag directives and if search engines are allowed to spider the page;
# Check the page most relevant keywords and/or keyphrases;
# Check how the page may be displayed within search engine results;
# Check the internal and external URLs (links) found on the page, and if are followed or not;
# Check the keywords found in the Anchor tags (links);
# Check the keywords found in the image Alt attributes;
# Check the page Heading and Phrase elements.
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SEO, Marketing & AI: Your Questions Answered By Our Experts
AI is everywhere, but when is it useful? What do you need to know about it?
How are marketers and SEO professionals actually using generative AI today to work more efficiently and execute better campaigns?
With search engines announcing new AI integrations and thousands of AI tools coming online every day, it can be tough to sort the fabulous from the flops.
In our upcoming webinar, you can find out how others are adapting to these recent changes and making the most of AI.
Get the latest on:
How AI is impacting search right now & predictions on the future.
How SEO pros and marketers are adapting to the latest AI & Google changes.
Answers to your questions on how to use generative AI and large language models in modern marketing.
Join Angie Nikoleychuk, Content Marketing Manager at Search Engine Journal, as she sits down with Matt Southern, our Senior News Writer, and Jennifer McDonald, our Client Success Manager to talk about the:
Latest search-related AI news.
Best generative AI tools.
Answers to your questions about marketing and SEO-related AI.
The SEJ team will also share their best tips for testing and adopting new AI tools.
You’ll also be able to ask all your SEO and marketing related questions!
Can’t make the live webinar? No problem!
Register now, submit your questions, and we’ll send you a link to the on-demand replay to watch at a time and place that works for you.Speakers
Senior News Writer, Search Engine Journal
Client Success Manager, Search Engine JournalHost
Content Marketing Manager, Search Engine Journal
HTTPS has, for the most part, become the “poster boy” of cyber security, thanks in part to Google naming it as a ranking signal and then pushing for it further through changes in the Chrome browser.
But as we know, cyber security doesn’t stop at HTTPS, and HTTPS does not mean that you have a secure website.
SEO pros have always been aware of the negative impacts that a website hack can have in terms of warnings in the SERPs and potential ranking losses, but are the true cost of a website hack and data breach really known?
Having worked in both SEO, and recently foraying into the cybersecurity world, I’ve been fortunate to experience both sides and witnessed various different types of hack and malicious website exploitation.What’s the SEO Community’s Perception of Cybersecurity?
In order to establish how the SEO community feels about cybersecurity, and how important they perceive it to be – I surveyed them.
In total, 136 members of the SEO community responded and gave their thoughts on the topic.About the Respondents
Of the 136 respondents, 45 percent have 10+ years experience working in SEO, with 26 percent claiming between 6 and 10 years.
While the cohort is on the experienced side, the distribution between independent, in-agency, and in-house SEO was more evenly spread.
Having had a fantastic response to the survey on Twitter, I can unofficially say that the 136 respondents were from around the world and a mixture of regular, well-known faces in the industry, plus some new faces.The Survey Question 1: As part of your initial website and technical auditing process, do you factor in website security (beyond HTTPS)?
Little over two-thirds of SEO professionals surveyed factor in website security checks (beyond whether the site is on HTTPS).
This is positive, as there is often a misconception that HTTPS secures a website – when in reality an SSL certificate only secures a connection and encrypts data in transit (you can read more about this here).Question 2: When onboarding a new client, and website(s), do you establish whether the site has been hacked previously?
One in four SEO pros surveyed don’t actively try to establish whether a website has been hacked previously.
Aside from Google warnings and the business being open about a previous hack, it’s sometimes difficult to determine if there has been a hack.
Now we have 16-months worth of Google Search Console data, we can potentially identify spam injection easier by looking at impression data, but not all hacks take this form and may need specialist tools to help diagnose malware, phishing, and crypto-mining software.Question 3: In your experience, how detrimental has a website hack been to the organic search performance of websites you’ve been working on? (1 not detrimental at all, 10 badly damaged the site long term)
The effects of a hack on SEO have been debated for a number of years, however as the above data shows in experience the impact of a hack has been felt considerably.
Google has previously said that 84 percent of sites are successful in applying for reconsideration following a site hack, but the impact of a hack is still felt prior to reconsideration.Question 4: In your experience, how long has it taken a website you’re working on that has been hacked to fully recover within search results?
There are a number of studies looking at the impact of a website hack (such as this Wordfence study from 2024), but few about how long it takes to recover.
Recovery is based on a number of factors, including the severity of the hack, type of hack, and agility of the business to implement changes.
The general consensus among respondents is that it can take weeks to months for a site to fully recover, with one respondent claiming no recover whatsoever.
Identifying a hack, however, is the first challenge, and not all verticals are the same – so sites with extreme traffic variations and seasonality (such as the website for an annual event) will regularly see peaks and troughs.How a Hack Can Damage a Website
Julia Logan (a.k.a., IrishWonder) shared the below experience with me, from a hacked event website in 2024.
Working on the website of an annual industry event there was an abnormal spike in search visibility outside of their normal pattern. This was down to an influx of parasite pages:
After getting hacked in July 2024, the site got blacklisted by Google. The site was powered by WordPress and was using a number of plugins with known vulnerabilities at the time of the hack. These were:
Wordfence: There was a known cross-site scripting vulnerability that had been discovered in November 2014 affecting version 5.1.2 and patched in v. 5.1.4.
WordPress SEO by Yoast: There was a known SQL injection vulnerability that had been discovered in March 2024, affecting versions 188.8.131.52 and below.
Prior to the hack, the site’s directories had not been closed from listing their content. As a result, a number of theme and plugin related directories’ index pages got into Google’s index, making the site an easy target for potential bulk platform-based/plugin vulnerability-based hacking.
After the initial site cleanup, these indexed directories still posed a threat – the server had been configured to serve up a 404 response for them, however having URLs like these indexed could lead to further hack attempts.
It was decided to not close them from indexing via chúng tôi as that would still be a telling footprint (besides, these folders contained CSS files which Google insists on being indexable) but to remove them from Google’s index manually via the URL removal request form.
The hackers had also taken control over the site’s SMTP services and had been using them to send out spam emails, leading to the site getting blacklisted with all main email spam databases. This was critical because as an event site, they had a legitimate need to send out emails to their subscribers/event participants, damaging the business’ core function.
The parasite pages had to be manually removed from Google’s index to speed up the index cleanup. However, it took multiple attempts and email correspondence to remove the site from the email spam databases. The site was then also migrated to HTTPS.What About GDPR?
The upcoming GDPR regulations have thrust the cybersecurity debate into the public eye and raised awareness, although a lot of businesses from my experience are still yet to grasp the importance of securing digital assets.Question 5: On a scale from 1 to 10, 1 being not at all, how prepared do you believe your clients are to be secure and comply with the upcoming GDPR regulations?
As you’d probably expect, the feeling is that a lot of companies are still progressing toward being wholly compliant, with few almost at the end.
Compliance comes in different formats for different businesses, depending on the amount of data and the type of data that they process.
A recent study by Deloitte estimates that only 15 percent of organizations they surveyed would be compliant with GDPR regulations come May 25. The data collected here shows ~44 percent of respondents scored 1-4 on the scale.
GDPR doesn’t just affect organizations based within the European Union, but also those outside of the EU who deal with EU countries.Question 6: On a scale from 1 to 10, 1 being not at all, how prepared do you believe your U.S. clients are to be compliant with the new EU GDPR regulations?
From the 124 respondents to this question, there is even less faith that the U.S. clients of those surveyed would be ready to comply with GDPR and the new European laws.
Speaking with fellow SEO Ryan Siddle from MERJ about the topic of GDPR and how prepared businesses are, he had the following to say:
Medium and large businesses generally have more data and people working with it, usually at a slower pace. Costs are high as they need legal counsel to read, understand, plan and act in accordance with legislation. Legacy systems may not be compatible with new requirements. The software may require dramatic changes to meet them, with months of dry run testing to ensure data integrity.
It is not always possible for small businesses to spend tens of thousands of pounds on legal counsel. Small businesses focus on revenue growth and wait for the larger businesses to act first. The larger businesses digest the information and communicate actionable information to their affiliates and partners.Who’s Responsibility Is Cyber Security?
Speaking with a number of companies over the past few months has shown me that there is a lot of misinformation and misconception surrounding who is responsible for maintaining the security of a website.
Under GDPR, the business themselves will be on the end of any fine given and not their development company (although some business owners I’ve spoken to believe it is in their development contract to shoulder the fine).Question 7: Who do you believe is responsible for making sure that a website is secure?
Out of the 136 respondents, 64 percent believe that the security of a website is down to all stakeholders, with just under a third thinking the responsibility lies solely with the business.
While under GDPR the fines sit with the business, both the online and offline compliance processes are the responsibility of all stakeholders, including external agencies.
As an external agency, we often have access to website CMSs, analytics, FTP, and other sensitive areas so the onus is on us to use two-step authentication and have our own security policies in place.Conclusion
From talking to a number of SEO professionals while conducting this survey, and from seeing trends in the industry it’s clear that website security is a topic that’s going to be here for a while.
It’s also important that as an industry we help educate clients about the potential risks, not only to SEO but also to their businesses.
More Website Security Resources:
Chances are, you’ll contribute to that with your SEO budget. But how much should you spend on SEO services?
Don’t worry — you’re not alone. For many companies, digital is their primary marketing channel. Even so, many owners and executives still have a difficult time budgeting for online marketing.
It’s just as difficult on the provider’s side to develop a winning strategy and put the right price tag on it.
In short, it comes down to a matter of positioning – how does your website compare to competitors? Your existing position and how fast you want to make progress are the top variables for determining a budget for SEO.Expectations and Reality
One recent survey found that less than half of all small businesses have any money earmarked for SEO. For businesses that do invest in SEO services, they average just under $500/month.
In the end, it turns out that SEO is one of those things where you actually do get what you pay for.
Businesses spending more than $500/month are 53.3% more likely to be “extremely satisfied.”
Is it any surprise that so many business owners are reluctant to invest in SEO? Most business owners have no idea how search marketing works. They are far too busy running their businesses to spend time learning SEO.
In most businesses, there is a standardized step-by-step process to get from point A to point B.
Many assume that SEO works the same way. They treat it as a commodity and fall victim to the $99/month, “guaranteed page one” spammers, and scammers.The Cost of Cheap SEO
I belong to a number of Internet Marketing Groups on Facebook. It’s truly frightening, the number of noobs posing as SEO professionals and taking on clients.
It’s not uncommon to see a question like: “I just landed a client that wants to rank for [keyword x] – how do I do it?”
A close second is the use of link schemes, specifically Private Blog Networks, without ever explaining the risk to clients.
If business owners were just throwing money away by hiring an incompetent SEO, that would be bad enough. Unfortunately, the collateral damage from “cheap SEO” can go much deeper.
It can draw a Google penalty and virtually wipe out a website’s visibility on the web.
Business owners need to keep in mind they’re ultimately responsible for any SEO work performed on their site. They should discuss the specific tactics to be used before entering into an agreement.Managing Your Resources
With Google utilizing 200+ (and likely exponentially more) ranking factors, it’s easy to become intimidated and paralyzed.
The good news is that if you focus on just 3 factors, you can still crush it, regardless of your niche.
Here’s what you need to pay attention to:1. Information Architecture
Your site should:
Be crawlable & accessible to Search Engines.
Follow Google Webmaster Guidelines for SEO best practices.
Be optimized for a high quality of user experience (paying careful attention to Core Web Vitals).
Render cleanly on mobile, tablet & desktop devices.2. Content
Your site’s content should conform to best practices as disclosed in the Search Quality Ratings Guidelines with an emphasis on:3. Backlinks
Must be natural. Avoid popular link schemes like PBN’s and paid guest posts. Instead, focus on building real links that boost positioning in the SERPs.
Quality is key: A lower number of High trust/High Authority/Relevant links can outperform a large quantity of lower quality links.You Manage What You Measure – Set Goals
Before establishing a budget, one must define specific goals for a campaign.
Your goals should include measurable results, a defined timeframe, and an actual measurement for success.
At one time, success was measured solely by keyword rankings. While SERPs remain an important metric, they are not the most important metric.
I would argue the most important metrics are those with a direct impact on the bottom line. Organic sessions, goal conversions, and revenue fall into that category.
Goal setting could include improving organic sessions by X%, increasing conversions by Y per month and/or increasing revenues by Z%.
When setting goals, it’s important to keep a couple of things in mind.
First, they need to be achievable. Stretch goals are fine, but pie-in-the-sky benchmarks can actually work as a disincentive.
Equally important – you need to give the campaign time to work.
According to Google, “…in most cases, SEOs need four months to a year to help your business first implement improvements and then see potential benefit.”Developing a Budget
Your goals will determine what tactics are needed for success. This, in turn, sets up a framework for developing an action plan and the budget necessary to support that plan.
This brings us full circle to positioning and paying attention to those factors that move the dial.
How does your information architecture stack up against competitors?
How does your content strategy fare as compared to the competition?
How does your backlink profile stack up against the top-ranked websites?
The answers to those questions will determine priorities as well as the volume of work needed to reach your goals.
In many cases, the actual work performed will be the same – regardless of budget level. The difference is the volume of work performed.
If you’re adding twice the content and twice the links at budget level “B” vs budget level “A” you have a higher likelihood of achieving earlier success at the higher budget.
That said, the right budget is one you can afford, without losing sleep, for a minimum of six and ideally twelve months.
It takes time to properly plan, implement and tweak a campaign in order to evaluate its success.
Also, keep in mind the lower the budget, the longer the journey.
How much can you expect to spend on SEO?
If you are hiring a top-level SEO company to execute a local campaign, expect to pay $500.00+ per month.
A national or international campaign will require a minimum budget of $2,500 to $5,000 a month.
Some firms offer a “trial package” at a lower price, with no contract. This allows prospective clients an opportunity to test their services, by minimizing risk.
If you can’t afford to retain a top-level SEO pro, there are some options. The most common is a one-time website SEO audit with actionable recommendations.
Just fixing your website will often lead to a meaningful boost in organic traffic. Content development and keyword analysis are other areas where you can get help from a pro for a one-time fixed rate.
Another option is to become an expert and do it yourself.SEO Cost Calculator – Measuring Organic Search (SEO) ROI
Following is a calculator commonly used for (incorrectly) measuring Return on Investment for SEO.Organic Search ROI Calculation Assuming “One Shots”
Example: selling blue widgets
Number of new customers acquired via organic search in a given month 10 Average net income (profit) per order $100 Total profits from new organic search customers in a given month $1,000 Monthly marketing budget (expense) $2,500 Monthly profits from new customers ($1,000) divided by monthly organic marketing spend ($2,500) ROI = -60%
The flaw in the above calculator is that it fails to take into consideration the lifetime value of a new customer.
Online retailers need repeat business, in order to grow. By not calculating the lifetime value of a new customer the true ROI is grossly understated.
The right way to calculate ROI is to build lifetime value into the calculator as seen here:Organic Search ROI Calculation Assuming Lifetime Value
Same example: selling blue widgets
Number of new customers acquired via organic search in a given month 10 Average net income (profit) per order $100 Total profits from new organic search customers in a given month $1,000 Average number of orders per customer over a “lifetime” 5 Total average lifetime profit $5,000 Monthly marketing budget (expense) $2,500 Average lifetime profits from new customers ($5,000) divided by monthly organic marketing spend ($2,500) ROI = 200%
As you can see, that one variable makes a huge difference in how the ROI is stated.The Takeaway
Unlike PPC, an organic search campaign will not yield immediate results. A comprehensive SEO campaign will involve a combination of technical SEO, content marketing & link-building.
Even when executed to perfection, it takes time for Google to recognize and reward these efforts.
With that said, the traffic earned from these efforts is often the most consistent and best converting among all channels.
A quick guide to small business SEO
There are more than 28 million small businesses in the United States alone, and they account for 99.7% of all businesses in the country. Are you among them? If the answer is yes, you know just how challenging it is to rise to the occasion and beat your competitors in the battle for customers.
In the 21st century, the battlefield is online – between 70 and 80% of people claim they research a company before choosing to do business with them. Evidently, in order for a small business to thrive, it has to boost its online influence. Still, no more than 17% invest in SEO.
Whether they do not understand the value of this marketing channel, or simply do not understand it, the fact is – SEO is essential for business growth. Whichever the case, here is the gist of everything a young entrepreneur should know to get started.Defining SEO
Search engine optimization represents a methodology of tactics, which focus on improving a website’s ranking in organic search results. Namely, what makes organic (natural) search results more appealing to marketers is the fact that desktop users choose them over paid results 95% of the time.
It is about providing people with what they want and presenting those signals to search engines in order to rank higher. When talking about SEO, we are actually referring to a set of techniques that have to work together to form a bulletproof digital marketing strategy. Some of the techniques include:
Website architecture and optimization
Keyword research and analysis
Social media marketing and promotionThe importance of SEO
Around 8 out of 10 customers state they research a company before making a final purchase decision. If your prospects cannot find you in search results, naturally, they will go to one of your competitors who has already mastered their digital marketing tactics.
SEO is what gets you listed in the ‘modern phonebook’, to call it that. However, it does not list businesses alphabetically, but in accordance with search engine guidelines. Online marketing helps you attract and acquire new customers, and it requires your focus as soon as you set up your website.
Search engine optimization is especially relevant for startup companies and small businesses that do not have the funds to splurge on expensive marketing campaigns – SEO does come at a certain price, but a significantly more affordable one. What makes this marketing strategy ideal for small players looking for a way to swim with the big fish in the online waters.What a successful SEO strategy should integrate
On-site SEO – optimization of everything from your content to images in accordance with search engine guidelines.
Off-site SEO – optimization of the company in listings and online directories; this includes reaching out to industry influencers and anyone who might find your website resourceful and worth linking to.
You begin by building a website and move on to content optimization – that is, optimization of everything from your Home, About us and Services pages to a company blog. Still, note that keyword research precedes this process in order to determine the phrases that are best to target. These represent words and phrases your customers are most likely to type into a search engine when looking for solutions you have to offer.
To define relevant keywords, you will have to research your competitors to see what they rank for and study your customers and see what they search for. During this process, you will benefit most out of Keyword Planner, but you can always check out other keyword research tools and combine the info you collect.Most important SEO techniques to consider Content marketing
Quality content on your website provides opportunities on several levels:
Well-written and well-optimized content ranks you higher in search results
Establishes you as a knowledge leader in the industry
Acts as a relevant source of information for your target audienceLink building
To distribute your content across the web, you have to implement link building process into your strategy. Target only high authority websites, offer your website as a relevant resource and get others to link to your blogs or landing pages.Social media marketing The bottom line
SEO is not a that-one-time-thing-you-paid-for; it requires a constant investment of your resources and attention. It is an ever changing industry and you are obliged to follow updates as they occur in order to keep your business high in search results. Your business search engine optimization strategy will have to be improved based on your customer preferences, search technology and the natural growth of your business.
In a recent tweet someone asked Google’s John Mueller if using stock images affects rankings. The person related that a friend has the opinion that using non-original content such as stock photography can indeed affect rankings.
“It doesn’t matter for web-search directly.”
Some might find that answer a little vague. But it accurately communicates that stock images don’t matter for regular web search.
The search results are full of top ranked sites that use stock images. Many of Search Engine Journal’s featured images are stock photography and they rank perfectly fine.
There’s a longstanding SEO idea that non-original content is a negative thing that can affect rankings. Obviously there is some truth to non-original content being unable to rank.
But there’s a certain point where that truth can get stretched and used in a different context it’s not meant to apply to.
Stock photography is non-original content. But if Google took off marks for the use of those, half the Internet would never rank.
Mueller’s answer continued:
“For image search, if it’s the same image as used in many places, it’ll be harder. (There’s also the potential impact on users, after search happens, eg: does it affect conversions if your team photo is obvious stock photography?)”How to Use Stock Photography for SEO
There are probably many opinions on the best use of stock photography.
It’s probably a good idea to first stop and consider how it is appropriate for your situation.Does the Image Accurately Represent the Topic?
Sometimes images are used metaphorically and that’s not always the best choice.
For example, it is arguably a lost opportunity to use images of race cars in an article about the “race to succeed.”
That’s an instance of using an image that takes the word “race” in a context that’s different from the topic.
It’s not necessarily a bad choice but there could be a better choice.
A better choice could be an aspirational image, one that shows the success that can result from using the product.
That can be a successful holiday meal, a person graduating from college, whatever the outcome from the use of the product is can be a conversion-oriented image.
Perhaps the important consideration is that the audience can see themselves in the image or can relate to it.
That’s a strategic use of an image to help a page convert a visitor into a consumer or whatever the goal of the webpage is.
Related: 41 Best Stock Photo Sites to Find High-Quality FREE ImagesWould the Image Work Well In a Featured Snippet?
This is a good test of how relevant an image is to the topic. Studying the images used in featured snippets is a good way to improve your understanding of what it means for an image to be relevant to the topic of a web page.
Will a strategic use of a stock image help it rank in a featured snippet? That’s debatable.
I find that images with close ties to the topic, that can communicate an answer tend to work well for me. That means using original images or updating and improving on stock images.Does the Image Help Conversions?
I’m consulting for an organization that was using stock images showing a mix of people who typically use their product.
It turns out that most of the clients are a specific gender. And the people making purchases are largely from a home office type situation.
My suggestion was to increase the use of images featuring that gender and to use images with settings that represent the typical users of their product. That way the potential consumer can see themselves into the picture and understand how much better their lives would be if they made the purchase.Stock Images and SEO
Using stock photography won’t ruin your SEO. However the strategic use of stock images can help a page be more relevant for the topic that it’s about.
Read the full Twitter discussion here:
It doesn’t matter for web-search directly. For image search, if it’s the same image as used in many places, it’ll be harder. (There’s also the potential impact on users, after search happens, eg: does it affect conversions if your team photo is obvious stock photography?)
— 🦇 johnmu: cats are not people 🦇 (@JohnMu) June 27, 2023
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