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Adobe Flash Player 10.1 Now Available for Mobile Platform Partners

One of the bigger features of the upcoming Android release, 2.2 (better known as Froyo), is the fact that there’s integrated Flash Player. While many think that Flash isn’t optimized for proper mobile use, Adobe begs to differ, as they point out in the first paragraph of their press release that 10.0 for mobile devices has been redesigned from the ground up, with performance in mind, which also includes mobile-specific features. It’s already available on desktop clients, like Linux, PC, and Mac, but we’re all waiting for the official release on mobile devices. Now that we have the official announcement from Adobe, 35 companies ready to jump on board, we don’t expect it will be much longer to wait.

Of course, the argument is this: while Flash lets you display the “full web,” does it do with by sacrificing the speed and performance of your mobile device? While we’ve seen Flash on other devices, like from HTC and Nokia, these have all been variations of Flash Lite. This time around, we’re getting the full experience, optimized for the mobile platform. Therefore, there’s still just as many questions lingering about its ability to provide the full web, but at the same time keep our devices working in a proper fashion.

Michael Gartenberg, a constant columnist here at SlashGear, even mentioned his usage of Adobe’s Flash Player 10.1 on his Nexus One, which he updated to Froyo, and subsequently began using the pre-releases of the Flash Player as they were released. As he said, in his column “Flash Goes Mobile — First Take”:

“Overall, my experience with Flash on Android was pretty good. Sites that did use Flash loaded relatively quickly and effortlessly. It was fun to surf to a site and not get an error message because Flash was being used,” said Michael Gartenberg in his blog posting. “”Performance worked well and sites loaded quickly and fairly complex animations and user experiences worked quickly and looked good. Adobe has done a good job making the case that Flash is viable for mobile.” – Michael Gartenberg, Partner, Altimeter Group.

As Adobe stresses, Flash Player 10.1 has been redesigned and optimized for mobile. It supports accelerometers, and features something called “Smart Zooming.” With this latter feature, you’ll be able to scale the Flash content to full screen, if that’s how you’d prefer to view it. Above all, 101. should make efficient use of the CPU on your mobile device, as well as optimize the battery life. Basically, your phone shouldn’t slow down, nor should your battery die 15 minutes after you start browsing the Internet on your device.

Probably one of the better features, though, is “Smart Rendering.” Designed to make sure that the Flash content on any particular site doesn’t start running until it’s actually on the screen means a lot less stress on the CPU, as well as the battery consumption. Other features, like “Sleep Mode,” means that when you’re screen goes dark, Flash Player will automatically slow down.

As for Android-based devices expected to get Android 2.2 support, and therefore official candidacy to Flash Player 10.1, where what you’re looking at: DROID by Motorola, Dell Streak, Google Nexus One,

Motorola MILESTONE, HTC Evo, HTC Incredible, HTC Desire, Samsung Galaxy S and others. Sure, all of these handsets were pretty much shoe-ins for the update, but that doesn’t answer the really important question: when’s the update coming? That won’t get answered here, so if that’s what you’re looking for, you’ll be disappointed.

There are 35 companies, distributed throughout the mobile universe in one way or another, tagging along with Adobe in their effort to give owners the full Internet, in every shape and form. Companies like Turner Broadcasting, Time Warner, Sony Pictures, HBO, Viacom, USA Network, Dell, Samsung, HTC, Google, and RIM. All of these companies are going to release their own information about their usage of Flash Player 10.1, and there’s plenty of companies in the list that we’re, frankly, looking forward to seeing the result of the platform, together with their ideas.

So, when’s it officially coming? Well, we thought we might get a cheat-sheet as to when Google might officially release Froyo, but that’s not the case. As the press release puts it, we have to wait for the official release of Froyo before we’ll be able to download the Flash Player 10.1 over the air. If you’ve got an Android 2.2-based device, and once it officially launches, you’ll be able to find 10.1 sitting in the Android Market, waiting right there for you. In the mean time though, we’d love to hear from all the Nexus One owners out there running a release of Android 2.2, and Flash Player 10.1. How is it working for you?

Press Release:

HBO, Viacom, Turner, Warner Brothers, Sony Pictures, CBS Interactive, USA Network and

Others Ready Flash Content for Mobile

SAN FRANCISCO, CA. — June 22, 2010 — Adobe Systems Incorporated (Nasdaq: ADBE) today announced

the release of Adobe® Flash® Player 10.1 to mobile platform partners. Redesigned from the ground up with new

performance and mobile specific features, Flash Player 10.1 is the first release that brings the full web across

desktops and devices. Mobile users will now be able to experience millions of sites with rich applications and

content inside the browser including games, animations, rich Internet applications (RIAs), data presentations and

visualizations, ecommerce, music, video, audio and more.

Already the top free app on Android™ Market today, Flash Player 10.1 will be available as a final production

release for smartphones and tablets once users are able to upgrade to Android 2.2 “Froyo.” Devices supporting

“Froyo” and Flash Player 10.1 are expected to include the DROID by Motorola, Dell Streak, Google Nexus One,

Motorola MILESTONE, HTC Evo, HTC Incredible, HTC Desire, Samsung Galaxy S and others. Flash Player 10.1

was also released to mobile platform partners to be supported on devices based on Android, BlackBerry, webOS,

Windows Phone 7 Series, LiMo, MeeGo and Symbian OS, and is expected to be made available via over-the-air

“We are thrilled that more than three million Flash designers and developers are now able to unleash their

creativity on the world of smartphones, tablets, netbooks, televisions and other consumer electronics,” said David Wadhwani, general manager and vice president, Platform Business at Adobe. “The combined power of the

leading rich media technology platform with millions of passionate creatives is sure to impact the world in ways we haven’t even imagined yet.”

Broad Partner Support

Device and technology partners including ARM, Motorola, Dell, RIM, Samsung, Google, HTC, NVIDIA,

Qualcomm, Intel, Microsoft, Texas Instruments, Brightcove and others announced more specifics around their

support for Flash Player 10.1 today. Major content publishers including Viacom, HBO, Msnbc Digital Network,

Turner, USA Network, Photobucket, Kongregate, Nickelodeon, Sony Pictures, Warner Brothers, CBS Interactive,

South Park Studios, Armor Games, chúng tôi Mochi Media, Blitz, Odopod, JustinTV, AgencyNet, Roundarch,

RAIN and many others have also started to optimize Flash content to deliver the best possible experience within the context of smaller screens, which includes larger buttons for interactions, layout adjustments for mobile

screens and more.

For details visit [insert Quote Page URL] or chúng tôi Adobe’s showcase site for optimized Flash content. For

New High Performance Features

Completely redesigned and optimized for mobile, Flash Player 10.1 delivers new interaction methods with support

for mobile-specific input models. Support for accelerometer allows users to view Flash content in landscape and

portrait mode. With Smart Zooming, users can scale content to full screen mode delivering immersive application like experiences from a web page. Performance optimization work with virtually all major mobile silicon and

platform vendors makes efficient use of CPU and battery performance.

The new Smart Rendering feature ensures that Flash content is running only when it becomes visible on the

screen further reducing CPU and battery consumption. With Sleep Mode, Flash Player automatically slows down

when the device transitions into screen saver mode. Advanced Out-of-Memory Management allows the player to

effectively handle non-optimized content that consumes excessive resources, while automatic memory reduction

decreases content usage of RAM by up to 50 percent. Flash Player pauses automatically when events occur such as incoming phone calls or switching from the browser to other device functions. Once users switch back to the browser, Flash Player resumes where it paused.

Industry Analyst Feedback

“Although it is labeled a dot release, Flash Player 10.1 is a significant update that includes a number of new

performance and mobile specific features,” said Al Hilwa, program director of the Application Development

Program at IDC. “This allows consumers to see a much bigger part of the web and allows developers to bring

their Flash platform skills to a much bigger swath of devices.”

“For the past few weeks I have had the opportunity to test an Android Froyo device loaded with a beta of Flash

Player 10.1,” said Ben Bajarin, principal analyst at Creative Strategies. “The overall experience and performance

of Flash has been impressive. Mobile users now have access to full web pages with rich Flash content on millions

of sites. With the new mobile specific features, developers also have an important opportunity to help shape the

way Web content, games, touch capabilities and more are presented across platforms and devices as Froyo and

other platforms deliver full Flash support.”

Additional Resources

To watch demo videos of Flash Player 10.1 running across devices, including smartphones and tablets, visit


Flash Player 10.1 is expected to be available as a final production release for devices once users are able to

upgrade to Android 2.2 “Froyo.” Once upgraded, smartphones, tablets and other devices can be updated with

updates and on-device app catalogs such as Android Market, Adobe Labs and other venues. The upgrade

mechanism will vary by device and device manufacturer. The desktop version of Flash Player 10.1 for Windows,

You're reading Adobe Flash Player 10.1 Now Available For Mobile Platform Partners

Adobe Flash Player 10.1 Beta And Air 2 Released

Adobe have pushed their Flash Player 10.1 Beta out of the door, together with Adobe AIR 2, with the Windows version of the new Flash runtime supporting H.264 hardware acceleration.  The Mac and Linux 10.1 prereleases are yet to support that, and so far there’s no sign of a smartphone release as Adobe promised back in October; Adobe have confirmed, though, that the webOS beta for the Palm Pre and Pixi will appear sometime this year.

Probably the most significant aspect of the new Flash Player 10.1 Beta is that netbooks using NVIDIA’s Ion GPU will now be able to use that video hardware to decode H.264 content.  Previously such machines did well in terms of local HD content playback but less impressively for streaming content; now full-screen YouTube HD videos should be far more watchable.

There’s also multitouch support for compatible applications (and assuming you have multitouch-capable hardware, of course).  Both Flash Player 10.1 Beta and Adobe AIR 2 can be downloaded from Abobe Labs.

Press Release:

Adobe AIR 2 and Flash Player 10.1 Beta Software Now Available

New Flash Platform Runtimes Set Stage for Contextual Applications Across Devices

November 17, 2009 12:01 AM Eastern Time–Adobe Systems Incorporated (Nasdaq:ADBE) today announced that beta versions of Adobe® AIR® 2 and Adobe Flash® Player 10.1 software are now available from Adobe Labs for Windows, Mac and Linux operating systems. Flash Player 10.1 is also available for x86-based netbooks, and expected to be available across a broad spectrum of smartphones and other Internet-connected devices in 2010. Adobe AIR 2 and Flash Player 10.1 are easily updateable across all supported platforms to help ensure rapid adoption of new innovations that move the Web forward.

“With the beta availability of Adobe AIR 2 and Flash Player 10.1 today, we are taking an important step toward realizing the Open Screen Project vision to enable rich Internet experiences across any device, anywhere”

Adobe AIR 2 builds on the success of AIR 1.0, which has been installed on more than 200 million desktop computers and adopted across industries by leading companies, such as Atlantic Records, DIRECTV, FedEx, The New York Times Company and chúng tôi With AIR 2, developers can create more reliable and feature-rich applications in the desktop context, and they can easily add AIR 2 functionality to update current AIR 1.0 applications. New AIR 2 features include enhanced support for mass storage devices and native application processes, as well as peer-to-peer and UDP networking.

Adobe AIR and Flash Player Deliver Web Applications in Multiple Contexts

Using the Adobe Flash Platform, millions of designers and developers create rich Web content, videos and applications that deploy in the browser using Adobe Flash Player, and beyond the constraints of the browser with Adobe AIR. Flash Player 10.1 and Adobe AIR 2 enable developers and designers to use the same code, assets, frameworks, tools and services to create the most expressive applications, content and video for the browser and the desktop today, as well as mobile platforms in the future.

Multi-touch and “Gestures” Support on Touch Screens

Adobe AIR 2 and Flash Player 10.1 also bring innovations and optimizations from mobile devices to the desktop. For example, designers and developers can now create entirely new types of applications that use multi-touch points and gestures on touch screen devices. Instead of using a mouse, users touch the screen to interact with content and applications.


David Wadhwani, general manager and vice president, Adobe Platform Business Unit

“With the beta availability of Adobe AIR 2 and Flash Player 10.1 today, we are taking an important step toward realizing the Open Screen Project vision to enable rich Internet experiences across any device, anywhere,” said David Wadhwani, general manager and vice president, Platform Business Unit at Adobe. “Content creators will provide multi-screen experiences with uncompromised Web browsing and standalone applications across desktops and netbooks, and in the near future across a wide range of mobile devices.”


“With the HP TouchSmart PC, we’re enhancing how people interact with their favorite sites and applications,” said Satjiv S. Chahil, senior vice president, Worldwide Marketing, Personal Systems Group, HP. “Now that developers can optimize Flash Player and Adobe AIR content for touch screens with multi-touch, the HP TouchSmart will be an even more compelling platform for developers to build truly distinctive touch-interactive experiences. HP and its partners have created a number of touch-centric programs such as the Time 100 and U.S. News and World Report Best Colleges using Adobe AIR. HP will continue to innovate with touch-focused solutions based on Adobe products.”


“As a user experience design and development agency, we’re focused on providing the most effective experiences on all devices users interact with,” said RJ Owen, senior software architect at EffectiveUI. “The ability to incorporate new features like microphone access or accelerometer input allows Flash Player 10.1 and Adobe AIR 2 to deliver truly immersive content and apps on the desktop, in the browser and on mobile devices.”

Adobe AIR 2 and Flash Player 10.1 Availability

Adobe AIR 2 beta is offered for Windows 7, Windows Vista®, Windows® XP, Windows Server® 2003, Mac OS X and Linux® operating systems.

Flash Player 10.1 is expected to be available across a broad spectrum of smartphones and other Internet-connected devices in 2010.

Grace Digital Tuner Wireless Radio & Media Player Announced, Available Now

Grace Digital Tuner Wireless Radio & Media Player Announced, Available Now

You’ve probably got some means of playing music in your house. Whether it’s an old-school CD player (is that already “old-school?”), or your iPod connected to some kind of home speaker system, by now you’ve probably got the situation taken care of. But, if you’re looking for another option, or you’re still looking for that potentially perfect situation, then here’s an option from Grace Digital. Their brand new Tuner Wireless Radio & Media Player will let you plug it directly into your stereo system, and gain access to a plethora of listening options.

This media player will let you access SIRIUS satellite radio, as well as Pandora Internet radio, along with access to your personal music selection as well. According to the press release, it will also let you listen to up to 30,000 Internet radio stations, as well, but it doesn’t go into detail about how it will let you find those stations. (Hopefully that will be in the manual.) You can even pick up Podcasts, as well as WiFi radio content.

The system itself has a built-in Ethernet port, as well as integrated WiFi 802.11g connectivity. As you can tell from the image, the Tuner looks about as basic as it could, with that black surface and those silver knobs and buttons, but obviously the connectivity options and Internet-enabled system makes it stand out amongst the music listening crowd. You can pick it up from Grace Digital’s website, or from many various retailers around the country. It will only set you back $219.99.

Press Release

With the look and feel of a classic stereo system, Tuner streams Pandora, SIRIUS, & even your own music collection, bringing internet radio to your home stereo

By connecting directly to your home stereo system the Tuner Wi-Fi Radio & Media Player provides superior sound quality and access to internet radio stations and services from all over the world. With a built-in Ethernet jack and a true 802.11g wireless connectivity, set up is quick and easy. The Tuner’s classic style and simple design seamlessly blends internet radio into your current home audio setup. Plug it in, turn it on and enjoy a world of music from Grace Digital’s family of services including Reciva, iheartradio, CBS Radio, Pandora, Premium SIRIUS Internet radio, Live365, MP3tunes, NOAA, and NPR. Users can also wirelessly stream their personal collection direct from their PC or Mac to their home stereo. The Tuner comes equipped with a full function remote control or download the Grace Digital Audio Remote Control App to control one or more of your Grace Digital internet radios from your iPhone, iPad and/or iPod Touch.

Now shipping, Tuner is available for $219.99 at chúng tôi and various retailers throughout the U.S.

“The Tuner Wi-Fi Radio & Media Player is the perfect way to play your favorite music from around the world conveniently through your home stereo,” says Grace Digital Audio’s Chief Marketing Officer, Greg Fadul. “No need to stream music through a low grade iPhone/iPod dock, small computer speakers, or low quality internet radio. Listen to your favorite stations and music services through the same high quality system you use for all your other home audio needs.”

About Grace Digital Audio

How To Remove Adobe Flash From Your Mac

The succession of vulnerabilities found in Adobe’s Flash Player shows no signs of dying down: not a month goes by without Adobe releasing another yet emergency update for Flash to patch a bunch of newly discovered vulnerabilities (measuring in the dozens).

Some of them can be pretty nasty as they introduce new attack vectors for spyware, ransomware, trojans and other malicious applications that you don’t want anywhere near your computer.

A few years ago, Flash Player was impossible to avoid because a bulk of web video was encoded in Adobe’s proprietary Flash format, but not anymore: YouTube, Vimeo, Facebook and many other popular web services now use HTML5-based video players that work in any modern browser.

While Apple does block older, vulnerable versions of Flash in the Safari browser on macOS, you should do yourself a favor and remove Flash Player from your Mac using step-by-step instructions provided in this tutorial.

How to remove Adobe Flash from your Mac

1) Navigate to the /Applications/Utilities/ folder on your Mac and launch the Adobe Flash Player Install Manager app.

Tip: If you don’t see the app and are positive that Flash Player is in fact installed on your Mac, download the Adobe Flash Player uninstaller from Adobe’s website.

Flash Player is now being uninstalled from this Mac. You cannot cancel the uninstaller at this point. Don’t restart or turn off your computer until the uninstaller finishes.

And that’s all there’s to it, folks!

Living in a Flash-free world!

Congratulations, your Mac is now Flash-free and your computer is no longer prone to Flash vulnerabilities—even if you try to access Flash content in a browser—as long as you don’t reinstall Flash Player.

Don’t you shed a tear—you’ll be better off without Flash altogether!

Verifying that Flash Player uninstallation is complete

After running the uninstaller, your system should be free of Flash Player and its associated web plug-in. To verify that Flash uninstallation has been completed successfully, first restart your Mac by choosing Restart in the Apple menu.

Then, open your browser and check the status of Flash Player on Adobe’s website. If Flash Player is no longer installed on this Mac, the page will produce an error message.

Accessing Flash content without Flash Player

As we mentioned, you can watch virtually any video on the web without needing Flash Player.

In moving away from Flash-encoded video, web developers have embraced HTML5 video en masse. For starters, HTML5-based video works in any modern web browser without needing a dedicated plug-in.

With that in mind, if you stumble upon a piece of Flash content on the web that you want to view but hate the idea of re-installing Flash Player, simply use Google Chrome for these purposes. Google’s browser has built-in Flash Player, but it’s sandboxed to prevent Flash vulnerabilities from affecting the rest of your system.

macOS blocks outdated Flash versions

Out-of-date versions of Adobe Flash Player that do not include the latest security updates are automatically disabled in Safari by macOS to help keep your Mac secure and help limit exposure to potential zero day exploits from web plug-in enabled content.

If you see the message “Blocked plug-in,” “Flash Security Alert” or “Flash out-of-date” when attempting to view Flash content in Safari, that’s Apple warning you that you’re using an out-of-date version of the Adobe Flash Player plug-in on your computer.

More Mac tips? Browse our tutorials archive.

Need help? Ask iDB!

If you found this how-to helpful, drop us a line below and share your own tips.

How To Enable Flash Player In Google Chrome

Adobe’s Flash Player has been on the way out for a while now. The once-prominent video player has been largely rendered obsolete due to its limited capabilities at handling more complex animations, not to mention security issues. It will no longer work with Google Chrome starting in 2023 and is disabled by default. Until 2023, however, you can still re-enable Flash Player in Chrome.

Here’s how.

Note: You should only enable Flash Player on websites that you trust and websites that are otherwise secure. You can read our guide on how to determine if a website is legit and safe to use.

With that out of the way, here’s how to enable Flash Player on Chrome.

First, go to the website where you want to enable Flash Player. If the website is secure, it should have a padlock icon in the address bar. If a site doesn’t have this, then it’s not secure, and you definitely shouldn’t be enabling Flash on it.

Go through this same process for every site where you want to run Flash Player.

Want to do more with Chrome? Here’s our list of the best Chrome Flags to improve your browsing. Or see our list of the best Chrome extensions.

Robert Zak

Content Manager at Make Tech Easier. Enjoys Android, Windows, and tinkering with retro console emulation to breaking point.

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Sony Bravia 3D Hdtvs Now Available For Pre

Sony BRAVIA 3D HDTVs Now Available for Pre-Order

The push for 3D may have started in the movie theaters, but it’s definitely a sensation that’s invading our living rooms. Whether you’re a fan or not probably doesn’t matter anymore (outside of your own living room, of course), because it doesn’t look like companies are slowing down any time soon. Sony, in fact, has just announced that they’ve got the largest array of 3D-capable devices on the market, which is bolstered by the fact that you can now pre-order your favorite BRAVIA 3D HDTV from their online store.

The 3D HDTVs all feature the same things: incorporation of a frame sequential display, that work in conjunction with the active-shutter glasses and Sony’s proprietary high frame rate technology. All this, in the hopes that their TVs offer the smoothest, full high-definition 3D image. One of the most noteworthy of the 3D sets is the BRAVIA XBR-LX900 HDTV, which has a built-in 3D sync transmitter, and Sony is being nice enough to throw in two pair of active-shutter glasses.

“3D is revolutionizing the entertainment industry and only Sony is involved in every stage of the ecosystem,” said Chris Fawcett, vice president of Sony’s television business. “Leveraging deep 3D expertise from the company’s theatrical and professional groups, Sony products are optimized to offer the best possible 3D home entertainment experience.”

The full line of HDTVs come in sizes ranging from 40-inches to 60-inches, and you can expect to drop anywhere between $2,100 and $5,000 for the HDTV of your 3D dreams. Although, Sony’s all about the free gifts, so consumers who purchase and register one of the new 3D BRAVIA models will receive a copy of Sony Pictures Home Entertainment’s Blu-ray 3D™ title Cloudy With a Chance of Meatballs as well as Blu-ray 3D title Deep Sea. Maybe not your favorite movies, but hey, they’re free.

Press Release:

SAN DIEGO, June 9, 2010 – Sony today announced that its 3D capable BRAVIA® HDTVs are now available for pre-sale at Sony Style stores and that its new integrated Blu-ray 3D™ devices will hit retail shelves beginning this July. Additionally, the company released a free firmware update that activates Blu-ray 3D capability for previously announced Blu-ray Disc models including the BDP-S470 and BDP-S570 players and the BDV-E570 and BDV-E770W home theater systems.

Sony now offers consumers the most diverse line of 3D capable home entertainment products including 19 BRAVIA® HDTVs, Blu-ray Disc players and theater systems, and audio/video components that offer various levels of performance and features.

Sony will support the 3D launch with an integrated marketing campaign featuring NFL quarterback Peyton Manning of the Indianapolis Colts, and Grammy® and Emmy® award-winning Jive/Sony Music artist Justin Timberlake aiming to deliver consumer education and eliminate 3D confusion.

“3D is revolutionizing the entertainment industry and only Sony is involved in every stage of the ecosystem,” said Chris Fawcett, vice president of Sony’s television business. “Leveraging deep 3D expertise from the company’s theatrical and professional groups, Sony products are optimized to offer the best possible 3D home entertainment experience.”


Focusing on that high quality experience, Sony’s 3D capable BRAVIA HDTVs incorporate a frame sequential display with active-shutter glasses that work together with Sony’s proprietary high frame rate technology reproducing smooth, full high-definition 3D images.

The line-up includes the 3D integrated BRAVIA XBR-LX900 HDTV, which features a built-in 3D sync transmitter and two pair of active shutter glasses and the 3D ready BRAVIA XBR-HX909 and KDL-HX800 series 3D ready models which offer the option of adding the 3D sync transmitter and glasses at an additional cost.

The line features screen sizes including 40, 46, 52, 55, and 60-inches and ranges in price from around $2,100 (KDL-40HX800) to about $5,000 (XBR-60LX900).

BRAVIA XBR-LX900 Series Integrated 3D HDTVs

The full HD 1080p (1920 x 1080) BRAVIA XBR-LX900 series features integrated 3D functionality and includes the 60-inch XBR-60LX900 for about $5,000 and the 52-inch XBR-52LX900 for about $4,000.

The Monolithic Design, Edge LED backlight models also feature integrated Wi-Fi® (802.11n) for an easy connection to broadband home networks to access Sony’s BRAVIA Internet Video Platform and BRAVIA Internet Widgets, as well as Sony’s new premium video service, Qriocity.

BRAVIA XBR-HX909 Series 3D Ready HDTVs

The XBR-HX909 series is 3D ready with the addition of Sony active shutter glasses (about $150 per pair) and sync transmitter (about $50), both sold separately. The models feature full HD (1920 x 1080p) and Sony’s Intelligent Dynamic full array LED backlight. The Monolithic Design concept models include the 52-inch XBR-52HX909 for about $4,000 and the 46-inch XBR-46HX909 for about $3,500.

Sony’s Intelligent Dynamic LED backlighting improves contrast and dynamic range by local dimming that controls the LED backlight level by area so that detail is maintained in the dark areas, while other areas are driven near peak brightness. The models also include an RS-232c I/0 terminal for custom installation applications.

BRAVIA KDL-HX800 Series 3D Ready HDTVs

Also 3D ready (with the addition of Sony active shutter glasses and sync transmitter, sold separately), the BRAVIA KDL-HX800 series features full HD 1080p (1920 x 1080) and utilizes a Dynamic edge LED backlight with local dimming for improved contrast and dynamic range. The series includes the 55-inch class (54.6-inches measured diagonally) KDL-55HX800 for about $3,400, the 46-inch KDL-46HX800 for about $2,700, and the 40-inch KDL-40HX800 for about $2,100.

Blu-ray 3D Players

Available in July for about $300, Sony’s Blu-ray 3D BDP-S770 model offers built in Wi-Fi (802.11n) for easy access to Sony’s BRAVIA Internet Video platform and Qriocity.

Additionally, Sony’s BDP-S470 and BDP-S570 Blu-ray Disc players can be upgraded to play Blu-ray 3D with a free online firmware update that is now available. The update also adds Digital Living Network Alliance (DLNA®) compatibility to the models.

Blu-ray 3D Home Theater Systems

Also available this July for about $800, Sony’s new full HD 1080p 5.1 channel Blu-ray 3D capable home theater system (model BDV-HZ970W) features wireless capabilities via the included USB wireless LAN adapter (802.11n) allowing for easy access to the BRAVIA Internet Video platform and Qriocity.

The model also offers two HDMI inputs with 3D pass-through, HDMI repeater function, and a universal remote.

Sony’s BDV-E570 and BDV-E770W Blu-ray theater systems can now also be upgraded to Blu-ray 3D with the free firmware update. The update also adds DLNA compatibility to the units.

Unique to all Sony Blu-ray Disc players, users with an iPhone® or iPod® touch device can control the players using a free app called “BD Remote” which can be downloaded from the Apple App store. The app, will also be available soon for Android™ devices, allows the device to function as a remote control that includes the ability to access a Blu-ray Disc’s details such as jacket artwork, actor, and production information as well as search for additional video clips online.

3D Capable Home Audio Components

Sony also recently announced 3D capable home audio products including the STR-DN1010 audio/video receiver, the HT-CT350 and HT-CT150 3.1 channel sound bars, and the HT-SF470 5.1 channel home theater system. The models offer consumers flexible solutions to round out the Sony 3D experience and meet the demands of 3D home entertainment.

Additionally, Sony will add 3D capability to the previously announced STR-DH810 and STR-DH710 AV receivers through a firmware update later this month.

Integrated Marketing Campaign

For further details and pre-orders, please visit chúng tôi or Sony Style retail stores across the country. These products and others can be found at Sony authorized retailers across the country.

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