Trending December 2023 # Apology 101: How To Save Your Reputation # Suggested January 2024 # Top 14 Popular

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Every small business owner out there is bound to deal with some kind of social media snafu. Customers might complain on review sites like Yelp, they might share photos of shoddy service on Facebook, or they might craft snarky hashtags on Twitter about a company’s name or products.

Small business owners have to respond to all of these attacks to save their reputations. But many business owners (understandably) get writer’s block. They don’t know what to say. That’s especially true when the attacks come due to some kind of business mistake.

And if they hire an SEO firm to step in during the crisis, we might also be momentarily stumped. What’s the right way to apologize? Here is my foolproof business apology template, along with some notes about apology pitfalls.

Apology Dos

When a snarky complaint comes about due to a genuine mistake made by a business (and many complaints fall into this category, unfortunately), there’s a quick and straightforward way to handle the issue. Companies should issue an apology that contains these words.

“I am Sorry”

An apology isn’t really an apology without these three little words. Using them allows you to demonstrate that you really do feel remorse for causing an issue that prompted a complaint. Starting an apology with these words helps you show you are ready to take responsibility for what has happened in the past.

A good example comes from dreamy Benedict Cumberbatch, who was forced to apologize for using a slur during an off-the-cuff interview. In his statement to People, the English actor used only one sentence of introduction before simply stating his apologies. It’s a classy way to start out.

“Here’s What Happened”

People who complain often want to know just went wrong. An apology should provide them with that data. Otherwise, the complaints will keep on coming in until people feel as though the issue has been addressed in a complete and comprehensive manner.

A detailed explanation helps to highlight the fact that there’s been an investigation and that people are aware of the issue and how it came to be. That can quell any bubbling concerns about a coverup or a conspiracy.

“We’ll Make Sure it Doesn’t Happen Again”

While explaining what happened is always a great idea, it’s best to build on that success by outlining just what you plan to change in order to keep the future gaffe free. Putting in two lines about the policies you’ll change, the people you’ll hire or the groups you’ll fire can demonstrate how serious you are about solving the problem for good.

“If You Have Additional Concerns, Contact Me Here”

When it comes to social media, the quicker you can stop the chatter about a problem, the better. That’s why providing an open line of communication is an excellent crisis mitigation step.

If you can, set up a special mailbox for complaints, or put a few more people on the clock to answer questions. Then, man those phones and boxes like crazy and make sure every issue is addressed. You’ll keep the issue quiet, while keeping those complainers happy.

Apology Don’ts

It’s remarkably easy to mess up an apology and do more reputation damage than you ever thought possible. Here are three common errors that could make your apology so much less effective.

Adding Fuel to the Fire

If you’re asked to apologize, either for your own business or for a client, resist the urge to get up on your high horse and punish the speaker. Sure, you might be offended or upset, but those feelings shouldn’t wend their way into your response.

Defending Your Work

It’s very tempting to sprinkle a few words about your great work in your apology. Typically, these little sneaky messages end up buried in sentences that should be all about explaining how the problem took place. But instead of being dispassionate and explaining the facts, a botched apology will contain a lot of excuses.

Speaking Too Quickly

It sounds counter intuitive, I know, but speaking up too quickly about an issue can lead to yet more problems. Consider this: In a study published in Science Direct, researchers found that apologies given later were more effective than apologies given earlier. Apparently, allowing a little time to lapse between an issue and an apology allows the wounded party to express his/her concerns. The apology that comes from that listening process seems to have more power.

Dashing off an apology just as soon as an issue hits the water, without doing any investigation into the problem or considering who the wounded party might be, can lead to apologies that ring a little hollow and that don’t really solve the problem.

A good rule of thumb: When you know the scope of the problem and have solutions in place, that’s the time to issue a heartfelt apology stuffed full of detail. If you feel compelled to speak before then, a simple statement that suggests that you’re aware of the issue and working on a solution might help. Just resist the urge to speak out until you know just what you’ll need to say to make the issue go away for good.

Following Up

Once you have a good apology going, share that thing far and wide. Pop it up on your social media accounts, put it on your company website and be sure you’re making the most of all of the hard work you’ve done to address the concerns that are swirling.

And finally, be sure that you keep the promises you’ve made in that apology. After all, there’s nothing worse than a company that keeps making the same mistake, over and over again. Do that, and all the apologies in the world aren’t likely to help. Once you’ve identified an issue, you simply must fix it.

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The Importance Of Your Personal Brand And Online Reputation

Today it’s more important than ever for individuals and companies to better manage their brand and reputation online. Social networks have changed the way people voice their opinion. Now, it’s now easier than ever before for an angry customer to potentially cost a billion dollar company a lot of money.

Your Personal Brand and Online Reputation on Social Media

There are over a billion users on Facebook and another few hundred million on Twitter, Pinterest, Instagram, Yelp, and FourSquare. This leaves a lot of room for potential PR disasters.  Even if you are excellent at what you do and try to satisfy every customer, you are never 100% safe.

So, how can you keep your personal name and brand safe from a random tweet, review, or blog post? Today, I’m going to highlight a few different methods that have worked extremely well for many of the world’s top brands and professionals.

Create High Profile Social Pages

The idea of focusing efforts on quality social profile pages is nothing new in the online marketing space. Top bloggers, online marketers, and business professionals have been using the power of social profiles to rank multiple times in the search results thanks the sheer power of sites like Twitter, Google+, and LinkedIn.

To gain even more main page search rankings, you should also focus some effort on guest blogging. This will allow you write content for other high profile web sites and blog, while also getting a link back to your site.

Stay Active on Your Social Fan Pages

In addition to creating social pages for your brand or organization, you need to make sure that you are interacting with your fans and customers. Time and time again we see a new company post something ridiculous or offensive on their social networking pages, then it becomes a big PR disaster. It’s not just about being active on your social pages, it’s also about being smart and connecting with your audience and giving them value at the same time.

Brands like Coca-Cola have done extremely well in their efforts to grow their Facebook Fan Pages to more than 70 million fans.  Old Navy has also done an excellent job growing their fan page base to over 7 million people and effectively promoting their products to their fans in the process.

Top Reputation Management Services

What most people don’t know about online reputation management is that there is a whole world outside of social media that you need to worry about. Everything from how to deal with bad reviews, what sites are ranking for your personal and business names in Google, and how to improve your personal brand and exposure online.

When it comes to online reputation management, you have two options: outsource the process or attempt to manage this yourself. I will give you a few examples of each.

Google Alerts is one more option that everyone has access to. The program is free and is of course provided through Google. The concept and process is simple, all you need to do is enter the keywords you want to get notified on and you will receive email alerts from Google whenever your specified keywords or brands are mentioned across the internet. Google Alerts is free, but in comparison to chúng tôi and Trackur, it’s lacking in “real” results, but is still a good resource for anyone just starting out.


Top Tips To Save Battery Life On Your Iphone

If there is one thing iPhone owners can all agree on, it’s that the iPhone battery should last longer. While that may require some breakthroughs in battery technology, all hope is not lost. With a few smart tips or tweaks in iOS settings, your battery life can last most, if not the entire day, even with heavy use. Follow the guide below for the best ways to save battery life on an iPhone and leave the charger at home.

Battery-Hogging Apps

There is a strong likelihood this list may be full of apps that surprise you, including fan favorites like Facebook. Deleting the Facebook app and accessing the Web version of Facebook via Safari can help significantly with battery life. This list will also help you see how addicted you are to other apps or games that are quickly draining the battery. When you know the prime suspects, reducing their usage or finding alternatives could improve battery life in a big way.

Disable Background App Refresh

One of the best and worst features of the iPhone is Background App Refresh. Basically, this feature enables apps to update in the background so that when you next open the app, everything is already loaded. It comes in handy for critical apps like Email apps or Maps (Google or Apple) but is definitely not necessary for most other apps.

You do not have to disable it across the board for every app, but the more you disable, the more battery life you can gain back. To check which apps have this feature enabled:

1. Open the Settings app.

3. Scroll through the app list and disable the feature for any apps that you do not frequently use or need.

Wi-Fi Over Cellular Connectivity Low Power Mode

Low power mode places the phone into a mode that preserves power by disabling or limiting a variety of functions.

When this feature is on, the battery in the status bar turns yellow. Once your iPhone is charged to 80% or higher, Low Power Mode is automatically disabled.

Use Dark Mode Limit Notifications

Cutting down on the number of notifications is a quick way to save a little battery life. Every time a notification arrives, the phone has to light up and make a connection to Wi-Fi or cellular towers.

To reduce the number of notifications:

1. Open the Settings app and tap on notifications.

2. Go through each app individually (yes, this could be a lot of apps) and adjust whether or not you want to receive notifications through banners, sounds, badges, etc.

3. The more you disable, the more battery life you can win back.

Reduce Device Brightness

Turning up the brightness on your iPhone has a negative impact on your battery. The higher the brightness, the more battery it uses.

Turn Off Location Services

Location and GPS tracking can be incredibly useful with apps, especially map applications, but using it frequently can impact battery life.

To get to these location functions:

1. Open the Settings app.

2. Scroll until you see the Privacy option.

3. Tap on “Location Services.”

Now you have an opportunity to go through the list app by app and see what is using your location information. Weather, email, and retail store apps are likely to want to know your info to serve you better. Other apps may not necessitate such access, so disabling them will allow you to preserve battery life. You can also disable Location Services entirely, but that also prevents critical apps like Maps from assisting you while driving.

As you can see, it is easy to save battery life on an iPhone. Smaller, less impactful options like Siri or dynamic wallpapers can also eat up small amounts of battery life each day, so you may want to disable them, too.

David Joz

David is a freelance tech writer with over 15 years of experience in the tech industry. He loves all things Nintendo.

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Tiktok Ecommerce 101: Why Your Business Should Be On Tiktok

TikTok and online shopping are a match made in social commerce heaven. Learn how your business drive sales with TikTok.

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. It’s also where millions of people go to discover products and, ultimately, spend some cash.

In fact, the addictive video platform has carved out a whole new niche in the social selling market. As more and more users turn to the app with the intent to buy, TikTok leans more into its position as a shopping powerhouse. So much so that the brand is reportedly planning to build its own U.S. fulfillment centers.

Is TikTok the new (social media) Amazon? It’s still too early to tell, but if you’ve got something to sell, we know for sure that this is one place you should be.

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.

What is TikTok ecommerce and why is it important?

TikTok ecommerce is the use of the popular video app to buy or sell a product or service. There are several TikTok commerce tools for sellers that make it easy for users to view and buy products in a matter of seconds.

Depending on their location, some companies and creators can build out their own TikTok storefronts that allow users to browse and purchase directly within the app. Simple integrations for Shopify, Square, and other ecommerce platforms let sellers create web stores quickly.

When you consider that TikTok has over a billion monthly active users, you can see how much untapped selling potential exists on the ForYouPage and beyond. In short, TikTok and online shopping are a match made in social commerce heaven.

3 reasons why your business should be on TikTok

Need more proof? Here are a few key reasons why it’s worth your while to put some time and effort behind ecommerce on TikTok.

1. You’ll increase sales

If you’re reading this, you’re probably looking for new ways to get more sales online. We know that TikTok is one of the first places users go to get the scoop and pull the trigger on new products. And there’s a reason for that.

The realness signals to users that they’re not being sold something they don’t need. That translates to more trust in the message and, ultimately, more sales.

2. You’ll boost your SEO strategy

Earlier this year, Google Senior Vice President Prabhakar Raghavan said 40% of young people turn to TikTok or Instagram to find a place to eat lunch. As a result, the search engine has reportedly begun showing TikTok videos in Google search results.

3. You’ll reach a whole new audience

If you’re looking for ways to promote your product or service to a younger audience, selling on TikTok is not a suggestion but a requirement. That’s because 63% of Gen Z use TikTok on a daily basis. Comparatively, 57% use Instagram and 54% use Snapchat each day.

But that doesn’t mean Gen Z is the only group seeking a shopping experience on the app. Millennials and Gen X’ers are increasingly more likely to hang out on the app, with over 30% of users falling into the 25 to 44 age range. Promoting products on TikTok helps you get your message to a younger audience and reach users who aren’t may not be on your core platforms.

Free TikTok case study

See how a local candy company used Hootsuite to gain 16,000 TikTok followers and increase online sales by 750%.

Read now

How to drive higher TikTok conversion rates for your business

Boom: conversion rates through the roof!

Embrace hashtags and keywords

There’s a reason why The New York Times called TikTok “the new search engine” for Gen Z. A huge chunk of younger internet users skip the search engine altogether and start on TikTok or Instagram to search for things like what books to read, the best places to get brunch, and where to find cute dresses.

Hashtags and keywords tell the algorithm what your post is about and help users find it. They are especially important for helping people discover your content, even if they don’t follow you. Keep a close eye on the top trending hashtags on TikTok and include them in your captions.

These are common terms people are searching for on the app and they can help you figure out which words to use in your videos.

Catering to your ideal user base will help conversion rates soar.

If your budget doesn’t have room for a splashy ad campaign, try boosting posts with TikTok’s Promote feature. You can increase the reach of your organic videos for as little as $3 per day.

You’ve only got about three seconds to get a user to pay attention, so make it count. Whether it be with a catchy sound, an eye-catching visual, or a satisfying action, your goal is to get people to stop scrolling. See: the cracked egg in this top-performing TikTok ad by Rocket Money.

Blend in and keep an eye on trends

Unlike other social media marketing strategies, with TikTok, you actually want your videos to blend in with the crowd. At least in some ways. That’s because if a user instantly clocks your video as sponsored content or an ad placement, they’re likely to instantly swipe up. In other words: don’t be suspicious, as the trending sound says.

Here’s how to do it:

Partner with creators to make videos about your products

Skip the sets, scripts, filters, and fancy lighting

Use trending sounds

Make videos with the latest trends

A great example of a brand using TikTok trends to promote their products is Chipotle’s recent super-viral collab with Corn Kid that racked up over 8 million likes.

Add product links to videos and your bio

TikTok now lets some ecommerce brands and creators add links directly into videos. Unfortunately, this TikTok shopping feature is still only available in select markets. If you have it, you should make sure to always link to the products referenced in your videos so users can immediately purchase.

If you don’t have this feature, be sure to add a link to your store in your bio. In the caption of the video, let users know they can purchase the product directly from that link. You can also host TikTok LIVE shopping events and show product links while you demonstrate them.

Source: TikTok

Manage your brand’s TikTok presence with Hootsuite

With Hootsuite, you can manage your brand’s TikTok presence alongside all your other social media profiles.

From one intuitive dashboard, you can easily:

schedule TikToks

measure your success on the platform

Try Hootsuite free for 30-days

TikTok commerce examples of brands that are doing it right

The Beachwaver

Kaja Beauty

Flex Seal

Though Flex Seal doesn’t have its own TikTok storefront, the rubberized liquid maker has a knack for creating content that goes viral. Its feed is packed with attention-grabbing videos of the product in use, often featuring viral sounds and trends. Flex Seal’s efforts have worked, with several of their organic videos reaching over 10 million views.

TikTok ecommerce FAQ

Is Shopify on TikTok?

If you love using Shopify to grow your online sales, you’ll be happy to learn that Shopify is on TikTok. The popular commerce tool has a profile on the app and often posts its own short-form video content. There is also a Shopify integration that helps you manage your TikTok orders from within the tool.

Source: Shopify

How can I put my shop on TikTok?

Ready to create a native shop within the TikTok app? First, you’ll need to create an account on the TikTok Seller Center. If you meet the requirements to open a TikTok store, you’ll have to upload a few necessary documents, add your products, and then link your bank account. From there, you’ll be able to sell directly from your TikTok profile.

How can I sell on TikTok?

Unfortunately, not everyone is allowed to build a TikTok shop to display and sell products directly from their profile. Currently, this feature is only available to sellers in certain countries who meet certain requirements.

Be sure to read our guide on setting up a TikTok shop for more information and guidelines on who can open a store on TikTok.

What is the Tiktok conversion rate?

So with this in mind, what is a good TikTok conversion rate? It varies greatly depending on what you’re selling, who your target audience is, and how much effort you’re putting into conversion-focused video. All things considered, a good conversion rate could be as low as 3%.

Engage with shoppers on social media and turn customer conversations into sales with Heyday, our dedicated conversational AI chatbot for social commerce retailers. Deliver 5-star customer experiences — at scale.

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Geek 101: What Is V

If you’ve played a PC game in the past decade, you’ve probably found a mysterious “V-Sync” option while fooling around with your graphics card settings. Enabling V-Sync can make fast-paced action games like Portal 2 look smoother, but run slower; if you’re lucky you’ll have the option to switch between multiple forms of vertical synchronization like double or triple buffering, but what’s the best choice for your needs? Is vertical synchronization even necessary if you own an LCD display?

To answer these questions and more we did a bit of research, did away with the jargon and created a brief guide to what V-Sync means, how it works and how you can use it to get the most out of your machine.

What Is V-Sync?

It’s short for vertical synchronization, an optional setting on your graphics card that throttles the frames being drawn to match the number of times your monitor refreshes itself every second. If you have a 60Hz monitor (i.e. one that refreshes 60 times a second), V-Sync will adjust the framerate for the game you’re playing or app you’re using to max out at 60 frames per second. This GPU feature became necessary back when everyone played games on big CRT monitors, which refreshed themselves by physically moving an electron emitter back and forth across the interior of the screen at regular intervals to redraw the entire image.

In an ideal world the frames per second generated by your graphics card would sync up perfectly with the refresh rate of your monitor, ensuring that every time the GPU writes a frame into video memory the monitor is ready and waiting to pluck that image data out of memory and draw that frame on-screen. The problem comes when your GPU starts spitting frames into video memory faster than your monitor can retrieve them, causing graphical distortion as the images start to overwrite one another.

Why Should You Use It?

You should enable V-Sync if you notice a lot of graphical distortion caused by movement during action sequences when playing games or watching movies on your PC. When your graphics card renders individual display frames faster than your monitor can refresh itself, the extra frames end up partially overwriting previous frames to create odd graphical glitches like fractured lines or objects that look as though they’ve been sliced in half. These distortions are colloquially known as “screen tearing”, and enabling V-Sync eliminates them by keeping your graphics card from sending frames to the monitor before the monitor is ready to display them, ensuring smooth performance.

The phrase “vertical synchronization” is an antiquated reference to CRT monitors, which were designed to refresh themselves vertically at regular intervals; modern LCD monitors don’t actually have physical refresh cycles, but rather a response time rating (5 milliseconds, for example) that denotes how long it takes a single pixel to change color from black to white. Of course your LCD monitor still needs to query your graphics card for new frames at regular intervals, and is thus still vulnerable to distortion when displaying frames faster or slower than the GPU can render them. When we’re speaking of LCD refresh rates, we’re actually talking about how often the display polls the input device for a fresh image.

For example, let’s say your spare 24-inch LCD monitor demonstrates a refresh rate of 60 frames per second, but your GeForce GTX 560 Ti graphics card consistently spits out 90 frames per second when you’re playing Team Fortress 2. That means that every second your graphics card is providing 90 new images while your monitor is only updating itself 60 times, creating a serious sync problem.

Why Shouldn’t You Use It?

Depending on which form of V-Sync you use, enabling it can have a deleterious effect on your PC’s performance. There are two popular V-Sync algorithms: straight frame buffering and ping-pong buffering (also known as page flipping.)

The simplest and most common way to solve GPU/monitor sync issues is to create a double (and sometimes triple) frame buffer in system memory where extra frames are stored and fed to the monitor as needed. This buffer ensures a much smoother and more appealing image, but can cause problems when playing games that demand quick responses to onscreen events because the GPU already has two or three frames rendered and stored in the buffer beyond what you’re seeing onscreen at any given moment. That means that while the GPU is rendering images in direct response to your actions, there is a miniscule delay (measured in milliseconds) between when you perform those actions and when they actually appear onscreen. Most users will never notice such slight input lag, but hardcore competitive gamers may want to disable frame buffer V-Sync and put up with a few funky graphical effects in exchange for maximum performance.

Ping-pong buffering doesn’t have the same input lag; rather than a straight frame buffer which just backs up excess frames and feeds them to the monitor one at a time, this method of vertical synchronization actually renders multiple frames in video memory at the same time and flips between them every time your monitor requests a new frame from your graphics card. This kind of “page flipping” eliminates the lag from copying a frame from the system memory into video memory, which means there’s less input lag and thus less impact on your actions per minute while playing a game like Starcraft II.

Of course you might want to keep your GPU settings at minimum to maximize your competitive edge in multiplayer games, but that’s a story for another day. For now, you should probably keep V-Sync enabled unless you notice a significant performance boost from turning it off. Screen tearing is no joke, and software improvements like page flipping ensure the negative aspects of V-Sync (input lag, poor framerate) are almost nonexistent.

Save Your Digital Life With Primo Iphone Data Recovery

This is a sponsored article and was made possible by Primo. The actual contents and opinions are the sole views of the author who maintains editorial independence, even when a post is sponsored.

It’s happened to everyone at some point. You lose the data on your phone or even lose your phone itself. You may feel as if all is lost, but it doesn’t have to be. You can easily save all your data, even if you’ve never backed up before.

You can accomplish this with Primo iPhone Data Recovery. It allows you to recover data directly from your device, from an iTunes backup, and also from iCloud. It will recover photos, videos, messages, contacts, call history, etc. Because users often want to recover Messages and Contacts, Primo has created easy to follow instructions for retrieving deleted text messages and retrieving deleted contacts.

Additionally, it gives you repair tools for times when you’re stuck on a black screen or in an endless restarting loop. Basically, it saves your digital life.

Using Primo iPhone Data Recovery

Primo iPhone Data Recovery can be downloaded for either Windows or Mac. A personal license, allowing you to download it to one machine, will cost you $39.99, while a family license, allowing you to use it on up to five machines, will cost $59.99. Either way, you can download it initially for free to do a free scan of your device to see if you want to invest the money in a full license.

For the purposes of this review I used the Mac license on a 2011 Mac Mini.

Recovery Options

Everyone has a different preferred way of backing up their device, and regrettably some don’t do it at all. No matter your current backup process, even if you have none, there are still recovery options for you, with each explained in full on the website so that you can choose the appropriate method.

In the Settings before you start, you can change the software to save to your choice of folders and also choose the output format of your various files. Just be sure to do this before you begin the recovery.

I have a newer iPhone and iPad and back up everything to iCloud. Recovering from iCloud would be too easy, though, so I dug up my old iPhone 5 that I retired last year and tried to do a recovery of what was still stored on my device.

Primo then went to work analyzing the content on my iPhone. It took considerable time, but this was because of two reasons: for one, I’m using a really old Mac Mini that is exceptionally slow, and for another, the reason I stopped using this iPhone was that it had little memory and was full. So there was a lot of data to analyze by a very slow machine.

Once it’s done analyzing your device, it presents you with all the possible files that you can save. They haven’t been downloaded yet. Primo is just letting you know what’s on there should you decide to recover it. Because my phone was so full, some files had been overwritten, at least in part.

This took a very long time. Again, I’m using an ancient computer and a full iPhone, and I was trying to recover attachments from several years. It was already late at night, so I went to bed and let it finish overnight and had a “Completed” message the next day.

All this info was now saved to both my iCloud folder as well as my Documents folder. Because I have iCloud on both my Mac and my iPhone, I can easily move the files out of my iCloud folder on my phone into where they belong. But without iCloud, I would need to transfer through iTunes or another method.

And indeed, every single message attachment dating back to 2010 was recovered. It’s understandable then that it took so long to recover it all. That’s seven years worth of attachments!

Restoring Data to Your Computer

Additionally, other than just recovering your files, you can also fix your iOS system crashes and issues as well. Unfortunately I couldn’t test this feature since I don’t have a device that’s experiencing issues.

But it would have definitely come in handy last fall. When my iPhone 7 was a few weeks old, I did a system update, and it sent me into an endless reboot. I tried every recovery method known to man, and none of them worked. I had to spend half a day taking it in to the Genius Bar where they just ended up replacing it. It’s great to have another option in my pocket such as this!


All in all, Primo iPhone Data Recovery will save your digital life. It can recover your data no matter how you back up or even if you never back up and can even repair your phone when you think all is lost. For me, instead of just downloading it when you have the need for it, I can see downloading it to keep it around so that it’s available in those emergencies.

The more and more you do on your phone, such as adding, deleting, updating, saving, etc., the less and less chance you have of recovering everything, so why not keep this software around so that you can recover or repair when you need to and not risk losing anything?

Laura Tucker

Laura has spent nearly 20 years writing news, reviews, and op-eds, with more than 10 of those years as an editor as well. She has exclusively used Apple products for the past three decades. In addition to writing and editing at MTE, she also runs the site’s sponsored review program.

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