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iPhones weren’t always “big”. There was a time when 4.7-inch displays on iPhones were considered the pinnacle of screen size. Nothing could ever top it, or so it seemed. Then came the Androids with their increasing screen sizes, the lines between phones and tablets started blurring, and “phablets” came into being.

Apple had to adapt to the changing needs of its customers. So, we got bigger and bigger iPhones, with iPhone 13 Pro Max sitting atop its perch of 6.7-inch display tech. 

But Apple didn’t let go of its “small iPhone dream” either. We got iPhone 12 mini, a 5.4-inch compact iPhone to satisfy those who didn’t believe in size supremacy. Even iPhone SE 2023 refresh had a nostalgic 4.7-inch frame. But there are some glaring problems with small iPhones. What are those, you ask? Read along!

Problems with the ‘mini’ iPhones

In an attempt to become successful, mini iPhones have hit a snag. In 2023, the first mini iPhone came out and immediately got the flak for having big issues. Apple tried fixing it with the iPhone 13 mini, which we called the best iPhone of 2023. But it wasn’t enough.

1. Uncomfortable keyboard

One of the best things about a mini iPhone is its reachability. I can reach all corners with just one hand, but it’s a different story altogether when it comes to typing.  

There’s just not enough space for the keyboard. The screen is smaller than usual, all the keys are squished together, and it’s too close for comfort.

If you’re someone like me who has big hands, a 5.4-inch display feels impossible to type on. Sometimes, I even find the keyboard on my 6.1-inch iPhone 13 uncomfortable, but that’s my personal experience.

2. Handy but small screen is old-fashioned

You’re more likely to appreciate mini iPhones if you have small pockets. They’re handy; they fit into spaces easily. I feel that mini iPhones are more convenient for women since their jeans don’t have big pockets (sometimes none at all, but that’s a rant for another website).

The biggest downside to having a mini iPhone is the screen size. We live in a day and age where content is only getting bigger with each passing day. Video resolutions have gone up from 1080p to 4K, and we’re not far from 8K streaming either.

You wouldn’t be able to appreciate the jump in quality on a tiny screen. It’s almost like watching the world’s most colorful movie on a Black & White Television from the ‘40s. 

Reading also takes longer on a smaller screen because you’ll be scrolling more on the iPhone 13 mini vis-à-vis the iPhone 13 Pro Max. It feels cluttered and doesn’t offer a good experience, which is in stark contrast to Apple’s standards.

3. Higher price, smaller battery?

Arguably the biggest issue with small iPhones like iPhone SE and iPhone (12/13) mini is their battery life. You’re buying an iPhone, so the natural thing is to expect great battery life. The iPhone 12 mini was infamously known for having terrible battery life. Apple improved on it with iPhone 13 mini, but it’s nowhere as good as the vanilla iPhone 13.

Furthermore, iPhone SE suffers from a similar plight. Its battery capacity is south of 2000mAh, which puts it in very dangerous territory for smartphones that need to be charged twice or thrice in a day. This is certainly not Apple’s position in mind when designing an iPhone costing $429. 

The iPhone SE debacle

iPhone SE 2023 has its fair share of problems that need addressing. It has a design reminiscent of iPhones that came out 7 years ago. The screen is an LCD panel that doesn’t get bright enough; the camera is miserable after the sun sets.

As much as I love Touch ID, I just can’t stand the forehead and chin of the iPhone SE 2023 and would much rather trade in the Home button for a bigger screen, sans the Face ID infrastructure. 

Disappointing sales of mini and SE

The final nail in the coffin for Apple seems to be the disappointing sales figures. Apple expected to take the world by storm after the release of iPhone SE 3rd gen in 2023. Saying that its sales have been disappointing would be an understatement.

According to data from Counterpoint, iPhone sales in China in 2023 showed the iPhone 13 mini accounting only for a measly 5% market share.

Source: Counterpoint

The sales of iPhone SE 2023 aren’t far off in comparison. It has consistently remained “in stock” on Apple’s website and has regularly received price cuts from third-party retailers. A little reading between the lines, and you’ll know that Apple isn’t really selling iPhone SE 2023 at all. Apple analyst Ming-Chi Kuo also cut his shipment expectations down.

Shanghai lockdown doesn’t affect the iPhone SE production. However, the new iPhone SE demand is lower than expected (the delivery status “in stock” as one of the proofs), and I cut my shipment estimation in 2023 to 15-20M (vs. 25-30M previously).

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) March 28, 2023

No iPhone 14 mini

With each passing week, the writing on the wall gets clearer for Apple: Small iPhones aren’t making the cut anymore!

I won’t be surprised if things change, and by the looks of it, big changes are coming. The Apple rumor-mill tells me that iPhone 13 mini will be the last of its kind. There will be no iPhone 14 mini this year; instead, Apple will replace it with a bigger iPhone 14 Max, thus ending Apple’s 2-year romance with the ‘mini’ series.

Could this also spell the end of the small iPhone SE? Only time will tell. But if sales figures and user feedback are any indicators, the iPhone SE already has one foot out of the door.

Final thoughts

Do mini and small iPhones have a place in this world? Not for me, personally. As someone with big hands, I have always dreaded a world dominated by small screens. However, I am, of course, not the sole target audience for Apple.

There are millions who prefer small and mini iPhones, despite the compromises they make to use them. For those people, I just have one thing to say: buy iPhone 13 mini because this is as good as it will probably get for a small-sized iPhone.

If only there were a way to make our iPhones, we would be in great hands. In the meantime, I have compiled a wishlist (my own, of course) for an iPhone in the future that contains sugar, spice, and everything nice. Check out what my dream iPhone looks like.

What do you think of small iPhones? Do you feel Apple should retain the mini series, or is it time to leave it behind?

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In Law Prof’s First Novel, A Scotus Gone Haywire

In LAW Prof’s First Novel, a SCOTUS Gone Haywire Jay Wexler’s Tuttle in the Balance inspired by clerk years

BU LAW Professor Jay Wexler says his new comic novel, Tuttle in the Balance, draws in part on his experience as a clerk for Supreme Court Associate Justice Ruth Bader Ginsburg. Photo by Kalman Zabarsky

An accomplished nonfiction writer as well as a BU School of Law professor of constitutional and administrative law, Jay Wexler is more qualified than most to write a comic novel about a Supreme Court justice. Wexler clerked for Associate Justice Ruth Bader Ginsburg, and they remain friends (“She’s beloved,” he says), so he knows well the high court’s often-byzantine backstage proceedings.

Wexler’s debut novel, Tuttle in the Balance (Ankerwycke, December 2024), takes gleeful, hilarious, and sometimes poignant liberties with said proceedings. This is a good thing—we can only hope, for example, that the court’s sober business could not be hijacked by a spooked cat or that a private conference of the justices could deteriorate into a melee worthy of the Three Stooges.

Reminiscent of the comic romps of Christopher Buckley, but often tinged with the pathos of Philip Roth, the novel follows the incorrigible, if well-meaning, Ed Tuttle, whose postdivorce midlife crisis, existential angst, and robust sexual appetite turn the hallowed place upside down. The associate justice is on a collision course with absolutely everything and everyone in his life except his cherished adult daughter, who nudges him playfully, but with genuine concern, about the weight of his civil responsibilities. As a landmark pornography case looms and at long last TV cameras are soon to be admitted into the court on a trial basis, he comes undone, and in part inspired by a new obsession with the elusive writings of ancient philosopher Chuang Tzu (don’t ask), his increasingly bizarre behavior draws the concern of his colleagues. Among them is Chief Justice Janet Owens, who swiftly decks Tuttle after an attempted kiss. “Stupid, stupid, stupid,” Tuttle chides himself, in just one of a string of cringe-worthy moments in the book, which at the same time manages to be spot-on, even gripping, on matters of constitutional law.

Wexler has taught at LAW since 2001 and was awarded the Michael Melton Award for Excellence in Teaching in 2009. A former law clerk for Judge David Tatel on the DC Circuit Court of Appeals, he is widely published in law reviews as well as in the Huffington Post, Mental Floss, Salon, and Slate. He has written two nonfiction books: Holy Hullabaloos: A Road Trip to the Battleground of the Church/State Wars and The Odd Clauses: Understanding the Constitution Through Ten of Its Most Curious Provisions, with a third, When God Isn’t Green: A World-Wide Journey to Places Where Religious Practice and Environmentalism Collide, forthcoming. His website tells us that the Peabody, Mass., native “wore bad clothes and had a butthead hairdo” until he was 21. “Sad and insecure,” he went to Harvard College: “Anyone who says that college is the best four years of your life didn’t go to Harvard.”

BU Today spoke with Wexler recently about his life as a novelist, educator, and legal scholar, and why being a US Supreme Court justice isn’t as difficult a job as people might think.

BU Today: How did you find time to write Tuttle in the Balance? You must do a lot of writing in your head.

I do. I remember going to my son’s baseball practices and wandering around the outfield, thinking about my next plot points.

Do you have preliminary readers who give you feedback?

I have friends who are helpful readers. Richard Posner, a judge on the US Court of Appeals for the Seventh Circuit in Chicago, read it and loved it. He sent me an email and called it a comic masterpiece. Somebody told him to read it because he loves cats.

Who are your literary influences?

Well, I’m a David Foster Wallace maniac, but I can’t try too hard to emulate him. I also like Richard Russo.

I liked Ed Tuttle, exasperating as he is.

There are people who don’t like him as a character. The best quote I have is from an agent I sent it to who said, “It’s probably true that people with this much power are like this sometimes, but watching a 60-year-old man suffer like a 14-year-old girl, I found him pathetic.” Which my wife does, too. He’s horny and he’s not serious and he thinks about sex all the time.

Did you create the relationship with his daughter to humanize him?

His daughter is the one person he’s maintained a relationship with forever, and I tried to make it clear that he loves her and relies on her and thinks about her. There was no one else really to humanize him.

One of my favorite scenes is the brawl in the justices’ conference room.

The brawl was fun to write, but you’ll notice nobody actually punches anybody. All the injuries are accidental. It’s pure slapstick.

Has Justice Ginsburg read it? Do you think the justices would find it funny?

I sent it to her, and was wondering if she might blurb it. She wrote me a kind letter saying her ethics prevented it. I think if she read anything, it was probably just the first paragraph. But Justice Sonia Sotomayor might like it, I think. From her book, she seems like a real person. When I was clerking at the court, there’s a tradition where clerks go out with other justices, and some of those lunches were fun. The Antonin Scalia lunch was fun, but Justice Clarence Thomas was the most fun of all, the most human, normal person.

How would you describe Tuttle as a jurist?

He likes the boring cases, the lawyerly cases. The cases he hates are the ones everyone cares about, like the pornography case the court’s about to rule on in the book. I think he’s prepared for the cases. The thing is, it’s not that hard.

Can you elaborate?

A lot of people could be a high court justice. Out of law school, you’re more qualified to be a judge than a first-year trial lawyer. In law school you read appellate opinions; that’s what law school teaches. Until recently, law graduates couldn’t do a deposition and take evidence. You could do the Supreme Court job in 50 hours a week. They’re very smart lawyers, but there are a thousand people who could be on the Supreme Court. They stay on until they’re 90 because it’s not overly taxing, it’s very interesting, and you have all this power. Most, like Tuttle, have anonymity—would you recognize Justice Kennedy on the street? They potentially have free time, yet they have this important and powerful position. So it’s sort of the ideal job.

What’s with the cats?

The neighbor cat in the book stems from a real experience. When I was in law school, I was housesitting next to the house of E. J. Dionne, the Washington Post columnist, and I would worry when his cat meowed and I actually fed it, and that’s the whole story. In the book, I just like the idea of Tuttle having a conflict with his neighbor, who accuses him of stealing the cat. But the thing about the cat in the courthouse is, whenever I teach humor writing I say it’s always good to add an animal or a baby or a drunken person, someone or something uncontrollable to add a little chaos. No matter how serious things are, the cat doesn’t care.

Have your students read the book?

Former students have read it. I’m not hiding it, obviously. The BU Law School News did a piece on it. I’m not making a big deal about it and no students have yet mentioned to me. But with writing, paintings, and drawings, I’m known as a weird, quirky person. It doesn’t affect my teaching.

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Need That File Really And Truly Gone? Try Bcwipe

BCWipe 5.0 is a suite of tools and utilities that help provide security by making sure that deleted files are truly gone. It’s generally well-known that “deleting” a file in Windows doesn’t truly erase it; what’s less well known is how easy it is to recover files, or partial files, even after the Recycle Bin has been emptied and it seems the file is gone for good. BCWipe ($40, 25-day free trial with limitations) works by overwriting the space formerly occupied by a file with various schema of random data, as per the user’s desire.

BCWipe 5.0 also includes a powerful, but easy-to-use, scheduling tool, allowing you to schedule wipes of specific files or folders, at desired times, once or on a schedule, and to set all the options possible for each task. Wiping of free space is one important task, as it will overwrite areas marked as “empty”, which may contain data which was not wiped securely. Windows constantly creates and erases temporary files, so even if you deleted “1stQuarterBudget.xls” with wiping, a temp file containing much of the data may still lurk undetected on your hard disk, even though Windows deleted it.

This is an area where BCWipe 5.0 offers a very useful feature: transparent wiping. This feature intercepts all OS level calls to delete files, including the myriad temporary files created and destroyed during system operation (and a look at BCWipe’s log, with this feature active, will show you how many there are), and then wipes them. For the sake of speed, the default is to use a single random pass, but this can be changed. Further, specific folders and/or file types can be excluded, which may be desirable for some auditing or backup purposes. Speed is, as expected, fairly linear with passes and the actions taken in each pass. Wiping a 1 gig file with a single pass took 43 seconds for me, and wiping a copy of the same file using the DOD 5220 method, which had three passes and did more on each pass, took 181 seconds.

Even if you use full-disk encryption (as I do), a program like BCWipe can be useful when dealing with the threat of someone connecting to your computer while it is running, or otherwise gaining access to unencrypted data.

BCWipe’s only significant flaw is that the interface can be a little confusing. There are several separate tools–the scheduler and the transparent wipe utility–which can be launched from a third tool, the main executable. When you initially create a scheduled task, the default time for creation is “right now,” which means, if you don’t change it, when you save the task to the scheduler, it will be marked as “time has already passed.”

If you must uninstall and reinstall BCWipe, do so with caution. I experienced several issues getting BCWipe 5 to correctly install due to the remnants of an older version that had been partially removed and left invalid registry entries after several disk swaps and remappings; these are issues most users will not contend with. To their credit, Jetico was generally quick to respond and to provide step-by-step directions to deal with the issues that arose.

–Ian Harac

Restriction Brings Guest And User Accounts To Jailbroken Iphones

The iOS and iPadOS platforms offer one heck of a user experience, so long as the device is intended for just one user. One thing that’s obviously missing, however, is a guest mode or multi-user experience, much like the ones you’d come to expect on any Mac or Windows PC.

Just as the tweak’s name implies, Restriction allows you to impose user-based restrictions that apply only to specific user accounts on your device. For example, you can create a separate user account for your kids, parents, significant other, or best friend that operates separately from your own and with configurable rules that control what that user can do with your device while it’s under their control.

Among the things you can do with Restriction are:

Hide specific apps from different user accounts

Choose whether Control Center can be accessed by a specific user

Control which types of app notifications a specific user will receive

Prevent apps from being uninstalled by a specific user

Block access to the Today view for specific users

Prevent specific users from accessing Spotlight search

Prevent specific users from accessing Siri

Set specific wallpapers for each individual user

Impose time limits for specific users

And much more…

Here’s a video demonstration graciously provided by the developers:

Subscribe to iDB on YouTube

Once installed, users will find a dedicated preference pane in the Settings app where Restriction can be configured to the user’s liking:

Here, you can:

Toggle Restriction on or off on demand

Add, remove, and manage user accounts on your device

Colorize user accounts

Configure locking options

In the User Accounts preference pane, you can create, remove, or manage existing user accounts on your device:

When creating or managing an existing user account, Restriction offers the following options:

Setting a user account image

Naming the user account

Setting a specific wallpaper for each user account

Choosing which apps each user account may access

Changing or set passcodes for each user account

Allowing or disallowing access to the following items:

Control Center

Notification Center (for blacklisted apps)

Spotlight search

Today view

Uninstalling apps

Enabling and configuring a time limit for each user account

5 minutes

10 minutes

15 minutes

30 minutes

45 minutes

1 hour

2 hours

3 hours

Saving any changes you make

The owner of the device may also colorize the Restriction user interface, including:

Enable or disable colorization of the Restriction interface

Configure Lock Screen user background color

Configure Lock Screen user font color

Configure Lock Screen user buttons color

Configure Lock Screen users icon tint

And lastly, the device’s primary user will need to enter the device’s passcode so that the tweak can properly direct the assumed behaviors of all user accounts through iOS & iPadOS’ native security authentication mechanism. Users may also choose to lock the Restriction preference pane for guest mode, effectively preventing other users from changing the tweak’s settings without your permission.

Restriction is a great way to ensure that another person you trust, if only slightly, stays in the apps you wish to allow while preventing them from looking through other private apps such as Photos, Messages, and your social media apps. Those interested in trying the tweak out for themselves may purchase it for $2.50 from the Twickd repository via their favorite package manager, and keep in mind that Restriction supports jailbroken iOS & iPadOS 13 and 14 devices.

Adapting Iphone And Apple Watch To A 3

It’s easy to dismiss how reliant a modern lifestyle is on the ability to constantly charge batteries and consume large quantities of data over WiFi. Even minor interruptions to internet and electrical services can be frustrating inconveniences, but how do iPhones, Apple Watches, and Macs fare during an extended period off the grid? I unexpectedly found out this week.

Shortly after noon on July 20th, a round of severe storms sent a large cedar tree crashing to the ground in my front yard, severing the power and communication lines running to my home and office. Outages were widespread throughout the entire region, with countless trees and utility poles snapped. Cell towers were even offline for several hours. Maintenance crews began a 24/7 operation to restore service to nearly 170,000 customers in rural areas. Severe weather of this caliber is highly uncommon along the northern edge of the Midwestern United States.

While most family and friends had power and internet restored within about a day, the single line running from my house to the road was a low priority for a crew overworked and stretched thin tackling larger outages. Power wasn’t restored until the afternoon of July 23rd, roughly 76 hours later. Internet service remains disconnected as I write this.

The tree that disconnected my power and communication lines.

Low Power Mode

MacBooks could benefit from Low Power Mode, too. Switching from the power adapter to battery power already enables a number of energy-saving features, but a toggle for further performance optimizations — like freezing background apps — could significantly improve power-hungry macOS. My MacBook was the most challenging device to keep charged by far, especially since it can’t be fed with a standard portable USB-A power bank.

Personal Hotspot

I’ve used Personal Hotspot on my iPhone more in the past four days than in the four years prior to this outage. Sharing cell data with my MacBook has been critical for working while my home internet is down. Personal Hotspot is perfect for brief tethering sessions, but falls short for sustained use, especially when carrier overages are costly.

Data usage controls would make Personal Hotspot much more useful and economical. As of today, there’s no way to view how much data individual devices are using while tethered. On recent iPhones, the display notch also prevents you from viewing how many devices are connected in the status bar.

Low Data Mode

Similar to Low Power Mode, the addition of Low Data Mode on macOS could further alleviate cell data constraints. iOS 13 will add this capability to iPhones when it launches later this year. Some individual apps already have data control settings for features like autoplay video and high-resolution photos, but a system-wide toggle ensures nothing falls through the cracks. As it stands today, keeping a Mac connected via Personal Hotspot at all times is largely impractical without an unlimited data plan.

Data sharing between devices with the same Apple ID also has the potential to cut down on cellular usage. For apps present on both iOS and macOS like Messages, Mail, and Photos, data could theoretically be passed locally between devices instead of downloaded multiple times over the same cell connection.

Apple Watch

I charge my Apple Watch nightly no matter the circumstances and have been fortunate enough to never run the battery dead since upgrading to a Series 4 model last fall. Faced with the need to stretch my batteries as long as possible, I was pleasantly surprised by how long the latest Apple Watch can remain off a charger. Between Saturday morning and Monday evening, I only needed about 20 minutes of charging time to keep my watch running with a healthy margin of battery life. I minimized notifications and turned off WiFi to conserve power, but didn’t need to enter Power Reserve, dial back the display brightness, disable background app refresh, or enable Power Saving Mode in the Workout app.

The flashlight toggle first added in watchOS 4 is also surprisingly useful. I’ve never had a real reason to use it before aside from novelty, but in a pinch it just might be more useful than the iPhone’s flashlight because you can use it hands-free.

If you have a recent Apple Watch, don’t dismiss the feature as a gimmick — the 1,000-nit display is brighter than you might expect.

HomeKit

I’ve been slow to adopt HomeKit devices into my lifestyle, but with power restored and internet service still disconnected, I’m grateful only a few of my lights are smart. The HomeKit fixtures I do have are mostly inoperable right now, making them even less convenient than my standard lights and switches. Extended outages like mine are uncommon, but it’s worth considering the possibility of a similar event happening at your own home before throwing out all of your standard fixtures. Needless to say, my HomePod has also been reduced to an elegant paperweight.

Overstaying my welcome at Starbucks helped minimize data overages.

Lessons

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10 Essential WordPress Plugins For A Small Business Website

Whether your small business niche is plumbing, SEO services, or wedding planning, you want your small business website to deliver on your business goals. 

One of the many benefits of using the WordPress platform is the ability to use plugins. They extend functionality and add needed features to help you grow your small business. 

Table of Contents

In this article, we will discuss ten plugins every small business website needs:

Yoast SEO

WordFence

Social Warfare

Akismet

Broken Link Checker

W3 Total Cache

Smush Image Optimization, Compressions, and Lazy Load

Google XML Sitemaps

Simple Author Box

Google Analytics Dashboard

Yoast SEO

Get more visitors to your website and increase your search engine rankings with Yoast SEO. 

With millions of users worldwide, this SEO plugin for WordPress offers the toolset you need to please search engines and users.

Below are some of the powerful features of the free version of SEO Yoast.

Create an XML sitemap.

Avoid duplicate content by setting canonical URLs.

Add title and meta descriptions to improve branding.

Take control over site breadcrumbs by setting primary categories and determine taxonomies.

Write SEO-friendly text, including focus keyphrases and SEO snippet.

Get SEO analysis and actionable suggested results.

See a snippet preview of how your post or page will look in search results.

Optimize your site structure with internal linking and content features.

Control access to different sections of the plugin for teams or colleagues.

Use the bulk editor to make large-scale edits.

SEO Yoast offers a premium version with even more capabilities.  They also offer paid training. Anyone can read the helpful tips on their blog.

If your target audience can’t find you online, they can’t purchase your products or services. SEO Yoast helps your potential customers find you.

WordFence

WordFence makes it harder for someone to hack your WordPress site and protects it from potential hacking, brute force attacks, and other security vulnerabilities. WordFence will scan your site, track, and alert you of suspicious or malicious behavior. 

See an overview in the dashboard of the security of your website, including status features, notifications, and attack statistics.

Some of the features of the free version include:

Blocks and identifies malicious traffic with the web application firewall.

Limits login attempts to protect from brute force attacks.

Protects your website at the endpoint.

Checks core files, plugins, themes, backdoors, bad URLs, malicious redirects, SEO spam, and code injections with the malware scanner.

Alerts you to known potential security issues and security vulnerabilities.

Blocks administrator logins when passwords have been compromised.

There is also a premium version with more security options and resources.

Social Warfare

Social Warfare is a fast and visually appealing social sharing plugin. Unlike other sharing plugins that may slow down your website, Social Warfare doesn’t.

The plugin is easy to set up and enables users to customize the share buttons.

If you move or change your domain name, there is no need to worry about losing existing social shares.Social Warfare’s Share Recovery feature protects your social proof and saves your share counts.

The free version of Social Warfare comes with:

Social sharing buttons for the major social media platforms such as LinkedIn, Twitter, Facebook, and Pinterest.

Share counts.

Button placement locations.

Content-protection.

Popular posts widget.

Shortcodes.

The free version can be downloaded from the WordPress repository. There is also a premium version if you want expanded capabilities.

Akismet Anti-Spam

Akismet comes pre-installed in WordPress but must be activated to use. You will need to get an Akismet API key to use the plugin. Keys are free for personal use. Commercial and business sites must get a paid subscription.

Broken Link Checker

Broken links will hurt your search engine rankings. Broken Link Checker will monitor your site for broken links and missing images. It will notify you if any are found.

With Broken Link Checker, you can:

See broken links in content differently than other links if selected in settings.

Edit broken links from the plugin page.

Broken Link Checker is highly customizable. Change the settings in the plugin dashboard. 

Fixing broken links can create a better user experience, reduce bounce rates, and increase page views.

W3 Total Cache

Website speed and user experience are essential ranking factors for SEO. Webpages that take too long to load will reduce your search engine rankings. They will also create negative experiences for your users who don’t want to wait.

W3 Total Cache increases your site performance by increasing load speed. It creates cached HTML files so that visitors don’t have to wait for all your site’s functions to load every time they land on a page.

Smush Image Optimization, Compression, & Lazy Load

Large, unoptimized images take up a lot of space on your website, slow down site speed, and harm your search engine rankings.

Some of the many features and benefits of Smush include:

Optimize your images while preserving the quality.

Automate the image optimization process.

Detect incorrect image sizes.

Compress any image in any directory.

Increase your rankings by using Smush to help your small business website load faster.

Google XML Sitemaps

Every website needs a sitemap to tell the search engines which pages and posts on your site to crawl. 

If you are running Yoast SEO, you don’t need a separate plugin for this. Google’s XML Sitemap Generator helps you create and upload one without coding or using HTML.

With this sitemap, it is easier for the search engine crawlers to see the structure of your site and retrieve it. 

Also, every time you create a new post or page, the search engines will be notified. The plugin is free for personal and commercial use.

Simple Author Box

For sites that have multiple bloggers, Simple Author Box is a must-have. Easily add a mobile responsive box at the bottom of your blog posts.

The main features enable you to:

Customize options to match your brand design.

Show author name, website, gravatar, description, and social icons.

Insert the author box at the end of each post automatically.

With Simple Author Box you can clearly differentiate between different authors on your site. The plugin is free, but if you want additional features, you can upgrade to Simple Author Box Pro.

Google Analytics Dashboard

Knowing how visitors are getting to your small business website, how long they stay, and which pages they are landing on is essential to small business owners.

Rather than having to log into your Google Analytics account, track your stats and get in-depth posts and pages reports inside your WP installation with Google Analytics Dashboard.

Some of the robust features include the ability to:

Track events easily.

Customize dimensions to track.

Use Google Tag Manager as an alternative tracking code.

See your analytics in real-time right inside your WP dashboard.

One of the many reasons people choose to use WordPress for their website is the ability to enhance and customize it using plugins. Consider the plugins listed above to help your small business grow.

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