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Every software application must be developed with the needs of its stakeholders in mind. Software development companies must communicate clearly with clients. This will allow them to move in the right direction and solve their problem. The software can fail if it is not correctly interpreted by the client.
Due to the inability to fulfill all client requirements, the product should be able to work within the given timeframe. Security operations software must work seamlessly because they monitor the system around the clock. Developers are responsible for making it immune to cyber-attacks. Software that is vulnerable to cyber-attacks could expose critical information to unsocial actors, which could have serious consequences. If your software stops working, there could be several reasons.1. Poor Network
2. RAM Overload
Security operations software should be loaded onto a device at run-time with a refresh rate of very few seconds. Check whether your primary memory is sufficient to run the software. These glitches are easy to overlook because people tend to think of complex problems but ignore the basics. It is important to have enough memory available for security software.
Top 10 IT Skills in Demand for 20233. Software Bug
There are many bugs on the internet. These bugs can attack both unintentionally or many times deliberately. Unsocial elements are out there that want to gain access to security systems to further their ulterior goals. This is why it is essential that your security system be strong enough to withstand any attacks. If your security system is compromised and your software stops working properly, you should get it fixed.4. Problematic Interface
5. Compatibility Issues
Software must be compatible with the device or system it is installed on. The software must have the right space and speed for the software to run. The software and the device must be synced. Your software system could malfunction if it is not updated or if you use an older device.
Security operations software can fail for many reasons. Poor customer service is one reason. Customer service is an effective way to understand and solve customer problems and ensure that they don’t happen again. Software glitches will be greatly reduced if this is done. These are the most common reasons users overlook and believe that an expert can fix them.
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We have devastating news for you: your business needs TikTok. And the loopiest thing is that it may need it right now. Every second a regular company spends in the grey world without a fast-paced feed, sales go to waste, and new customers too.
Before we start, remember that promotion on any social media takes resources. Content must be of good quality, and you need to have your unique selling point that decides the results. For sure, it’s easy to get free TikTok likes but for sales, prepare your content team to work for it.
Let’s explore five reasons your startup (may) need TikTok right now!Almost Guaranteed Way to Grow Sales
The hottest secret TikTok keeps is that people actually buy things there. Likely, they need time to get used to a business before making a sale. But you actually can grow sales by investing only in your content campaign.
And it’s not the beauty products only. Depending on the audience you will find, you can sell design tools, homemade jewelry, and even cleaning services. We can’t imagine a product you won’t sell on TikTok.Increased ROI of All Your Campaigns
We don’t know a business owner that has never counted ROI from their Facebook Ads campaigns and struggled. Keeping up good ROI is extremely hard because investments in content creation and Facebook are high.
With TikTok, investments are made for content only. The platform doesn’t charge anything which is bliss!Get in Touch With Your Audience
In the US, Gen Zed is the biggest consumer of TikTok content. To explain, this generation is not babies anymore. They are successful people, influencers, and potential customers of almost any business that matters on the platform.
If you use TikTok, you may have noticed how many companies create content to publish it on TT exclusively. The reason is not only the sales discussed above. The reason is branding.
New Generation Choose TikTok Over Other Social Media
Each day, more people start using TikTok. Many abandon Instagram and other platforms because they can’t provide such engagement that people get used to on TikTok.
SMM promotion costs money. To be on top, an average business needs to invest a large sum to get discovered. Yes, it will bring sales in the long run, but what if, in the end, TikTok conquers the social media world. All trends show that it can happen very soon.
Before getting risky with other platforms, take a look at TikTok. It shines, and it can help any startup right now.
There you are, sitting on your office chair. Feeling comfortable and good about yourself. Let me tell you something. You are lost. You are a nobody. Why? Because you don’t have a mechanical keyboard in your life! Like some evangelical preacher, I have an idea I need to sell you. That is the glory of the mechanical keyboard. If you accept the mechanical keyboard into your life, you could be experiencing increased comfort, improved productivity, and glory! It will change the way you type forever! Don’t just ask me, there are plenty of fanatics that have forever converted from using cheap, rubber-dome keyboards to high-quality mechanicals. I have made a short list of five reasons why you should switch to a mechanical keyboard. I have faith that you will see the light.
The second reason why you need to switch to a mechanical keyboard is ergonomics. Mechanical keyboards generally have higher quality keycaps which are rounded to let your fingers rest on them more comfortably. Traditional laptop keys, with the exception of Lenovo’s, are flat. Flat keys are good for space-saving designs but you not only lose precision, but also comfort. I find flat keys uncomfortable to type on for long periods because I have to hit them “head on” in order not to make an error. Also, it is very easy to hit these keycaps on the corners which will cause your fingers to slip and mis-type. If you hit the corner of a keycap on a mechanical keyboard, you still have a good chance of registering the input. The longer “throw” of mechanical keyboards are also more comfortable for long typing sessions compared to the short engagement point of chicklet-style keyboards. For a long time, I thought the main attribute of an ergonomic keyboard is shape. After using the Microsoft Natural Ergonomic keyboard for 2-3 years and using my Leopold Tenkeyless for about 5 months, I realize that it’s not about the shape. The main reason mechanical keyboards are better is the key switches.
The third benefit is reduced strain. I realize this is closely related to comfort but I felt that this deserved its own section simply because of RSI(Repetitive Strain Injury). We use our computers for hours and some of us do not take RSI seriously. I take good care of my hands. And so should you. For most people, their hands are their livelihood. Hand health is very important if you are a musician, laborer, or athlete. One thing I’ve notice after spending a few months with my mechanical keyboard compared to keyboards of my past is finger pain. I use to get finger pain after prolonged typing on the rubber dome keys. They were all I knew so I didn’t question. It wasn’t until I was in the market for a better keyboard where I found out about mechanical key switches. Subsequently, it wasn’t until I was typing on them for hours until I realized my finger pain was mainly caused by the cheap rubber-dome keyboards. If you are on the computer for hours, or if your profession involves extensive amounts of typing, consider investing on a mechanical keyboard for this very reason. These key switches will reduce finger strain. Your hands will thank you.
The fourth benefit of using a mechanical keyboard is improved speed. A more precise, comfortable keyboard means improved typing speed. I was never a speed typist. Barely being able to type 25 WPM, after a few months of serious training, I can now type 60-70 WPM. Your mileage may vary but you will improve your speed. If not in burst typing, definitely in endurance typing. That’s typing long essays or reports. Wiki has the average typing speed rated at 33 WPM. If you are over this, you are doing very well.
The last and most important reason why you need a mechanical keyboard? They’re fun! That may sound silly to say but after getting one, I now enjoy typing. I like the sound of these Cherry MX browns. Some people like the blues. You can’t go wrong either way. They’re great to type on. Mechanical keyboards have their own unique personalities. From the simple Leopold Tenkeyless to the highly sought after HHKB Pro 2. Typing shouldn’t be a chore. Most people probably won’t be competing on typeracer for leisure, but mechanical keyboards will make you smile. It’s like buying a luxury car. Sure, you don’t NEED leather heated seat with power everything but if you can afford it, why not treat yourself? Especially a tool that you will spend years using. Once you punch the keys, you will see the light
Google’s organic search results used to be made up of 10 plain blue links and a small description for each.
Today, Google’s SERPs are much more feature-rich and complex.
Search features, such as rich snippets and featured snippets, draw attention of Google users away from the plain old links.
How can you combat this?
By making sure your sites have rich snippets as well.
One way to get rich snippets is through structured data – or schema.
This is markup that can be added to a website to help search engines provide more detailed results for users, appearing in the form of a rich snippet.
SEO pros can work with developers to set up good structured data on their pages.
Google loves rich snippets – and so do users – especially on the search results for recipes and products.
Rich snippets provide star ratings, recipe markup, and much more.
There are many ways to implement structured data markup to achieve a featured snippet.
You can use JSON-LD, RDFa, and Microdata to set up your structured data JSON-LD is one of the best ways to keep your structured data consistent.
Schema.org is a collaborative vocabulary source you can use with RDFa, Microdata, and JSON-LD, to find new ways to mark up your data.
Google has its own standards that are based on chúng tôi specifications.
Marking up your content with structured data can be a great way to beef up how machines can read your page.
It’s definitely worth putting effort into to stand out from the crowd.
Sometimes, though, you go through all the effort of finding relevant structured data.
You’ve convinced stakeholders that it’s a good idea to mark up your pages, created proper markup, and published it – but nothing happens.
Your snippets aren’t enriched, you just have plain old blue links.
Let’s walk through some of the reasons why your rich snippets may not be appearing in Google’s search results.1. Rich Snippets Aren’t a Guaranteed Thing
Many assume that because they added the code to the website, Google will automatically begin to feature rich snippets.
However, this is not so.
Google reserves the right to deny service to your structured data.
On top of this, Google only supports certain kinds of structured data. They don’t support all the schema types on chúng tôi and rich snippets only appear with certain schema types.
The types of structured data supported by Google include:
Sitelinks Search Box
Software App (beta)
Subscription and Paywalled Content
Video2. Your Structured Data Doesn’t Meet Quality Standards
Additionally, if structured data markup does not meet Google’s quality standards, they reserve the right to not display it in search results.
Some of the quality standards the Google expects from markup include:
Providing up to date information.
Providing original content that you or your users have generated.
Not mark up irrelevant content.
Not to promote illegal activities or anything that facilitates serious harm to others.
More of these guidelines are outlined below.3. Your Structured Data Is Not Relevant or Is Misleading
If your marked up content isn’t going to provide a user with a better search experience, you’d best believe Google won’t prioritize showing a rich snippet.
So you need to make sure the structured data is relevant to the content on the same page.
Remember, schema is describing your content to a machine.
Is there any way the machine would see an inconsistency between your markup and your pages?4. Your Markup Data Contain Profanity
If markup data, especially review structured data, contains profanity or vulgar language, it won’t be displayed as a rich snippet.
This is true for adult sites, and with safesearch off.5. Your Structured Data Mark Up Is Done Incorrectly
This is the most common reason why rich snippets aren’t showing for pages in SERPs.
There are many areas where the smallest coding detail can be overlooked and result in Google not being able to understand the markup.
Schema.org can provide insight into every type of structured data markup that one could ever want to implement on a website.
The guidelines, though, must be followed to a “T” in terms of detail.
One of the most common reasons why this happens centers on how the code for structured markup was added to the site.
A common error is when chúng tôi elements are not properly nested.
Nesting is the concept that HTML code needs to properly identify when a web page starts and stops addressing a particular topic.
For example, when a page has a main entity such as a Product, Recipe, LocalBusiness, etc., the mainEntity itemprop should be implemented alongside the main entity’s itemscope.
All attributes that are related to a certain entity are required to be nested within the HTML node.
A common error is when HTML nodes are closed prematurely.
Another common error when it comes to implementing markup is unclosed HTML tags.
Each HTML tag must be opened, as well as closed.
If tags aren’t properly closed, Google’s structured data reader most likely won’t read the correct nesting and become confused.
Duplicated aggregateRating itemprops are yet another common hold-up when it comes to rich snippets not displaying in search results.
Each entity should be laid out using a type itemscope.
However, one sole aggregateRating itemprop is required for each itemscope.
Multiple versions of this will create additional disarray for Google and will result in no review stars appearing.
In addition, missing aggregateRating itemprops will also confuse Google as it will provide a rating from only one individual, and not the collective whole.6. You’re Using Multiple Markup Languages
You can use chúng tôi vocabulary with a variety of encodings such as RDFa, Microdata, and JSON-LD.
It is important to make sure, though, that only one of these structured data encodings should be utilized on a single web page, as mixing different encodings will cause rich snippets to not display correctly.
Using different encodings also makes the structured data harder to maintain and it opens doors for mistakes and inconsistencies.
This is true even if you have two structured data types on the same page.
For example, recipe markup and review markup can be on the same page; but they should both use the same encoding.
If you have one of these languages alongside older markup, like data-vocabulary, it’s best to remove the older markup.
It’s probably worthwhile to consolidate down to just one and strategize on how to use that consistently across your site.7. You Use Organizational Markup on Every Page
When trying to obtain rich snippet results, do not use organization markup on every page.
John Mueller of Google has said that it doesn’t matter where the markup is used as long as it’s not on every page.8. Google Does Not View Your Site as Reliable
Supporting review content may also be missing, in general, from rich snippets if Google doesn’t trust the authenticity of the domain.
Make sure your site is served over HTTPS, and that you only embed HTTPS content on HTTPS pages.9. You Have Inconsistent Markup
Look at your structured data in View Source vs. Inspect Element.
Is the structured data different?
If a site has few pages, or few pages with marked-up structured data, a rich snippet may not appear.
If Google, or users, can’t see the information you have marked up with structured data, Google sees that as being misleading.11. Google Can’t See That Your Content Changed
You can also force Google to re-crawl the page in the URL inspector in Search Console.12. Not Enough Time Has Passed
Google doesn’t discover marked-up content instantly, but rather when it crawls a site next.
Even then, it may still take a longer period of time for rich snippet results to appear.
It is possible, though, to notify Google that content on a site has been marked up.How to Test if Markup Implementation is Accurate
You can use a couple of tools to ensure that structured data markup fulfills Google’s requirements.
These tools include:
Rich Results Status Reports.
The Rich Results Test: This testing tool allows you to test a page or HTML code to see if the page supports rich results, what those results are, and what to fix if there’s an issue.
Data Highlighter: This resource from Google helps the search engine to understand and process markup by allowing a user to highlight and tag data fields with a mouse.
Google previously also supported the use of the Structured Data Testing Tool.
While this tool is still useful, Google is shuttering support of it in favor of the Rich Results test.
All screenshots taken by author, August 2023
In today’s digital age, where consumers are spread as ways to reach them, there are some digital marketing strategies that hold a good hold for all types of businesses — small, medium, and large — in almost all industries.
And that strategy is search engine optimization (SEO). Much has been written about SEO and its merits, but today, I will share the reasons that I believe SEO is not only a good thing to do but should be done for all businesses.
Simply put, SEO is essentially a way to ensure that your business ranks high on the search engine result page for keywords from the relevant industry that you want to target, and thus potential customers and customers.
Is seen by a large group of. The best thing is that all of this can dominate your marketing budgets without you.
Sounds good? I can bet on it.Here are the top five reasons why every business should invest in SEO Expand your visibility
With the right SEO work combined with regular updates and relevant posts, you can expand your visibility to a much wider base of prospects, giving you a valuable opportunity to attract and convert them.Exponential increase in website traffic over time
This will be a direct result of better visibility on the right type of keywords. Keywords are a great indicator for search intent, and once your website starts ranking higher in search results, you’re also commanding a much higher credibility than your subsequent results.
Organic search results are the primary source of most website traffic, and over time, you will likely see a dramatic increase in related site traffic, which will continue to rapidly engage with continued SEO.Know your customers better
With enhanced visits, and from implementing website analytics, you’ll find a clearer idea of who your clients are–what exactly is it gets them into your website, where do they really enjoy spending some time and how can they act once they are there?
This is over and over demographic stats such as sex, age and place. This can allow you to make your articles more attractive for your clients, and sometimes, even allow you to tweak your merchandise and support layout.Continuous increase in RoI
It is the same than having a viable sales rep make a convincing contention about picking your brand over your rivals’.
Also read: Top 10 Business Intelligence Tools of 2023Continue evolving your user experience
A fantastic user experience is now critical to SEO, and many search engines can recognize that. 1 common case is structuring your articles to have the ability to answer direct lookup questions, and included snippets are getting more common, with search results showing these in the peak of the page, prior to the recorded effects.
So yes, it’s a cycle of remaining along with their search engine graphs, which will keep on keeping you.
5 best VPNs for Zoom to protect your data privacy & security
Zoom is one of the most popular video conferencing software applications, but it’s susceptible to hacker attacks and security breaches.
Discover the best VPNs for Zoom to protect your online privacy and data security. You can also use a VPN to unblock Zoom if it’s not available to your country.
To find out more about how to use this tool, check out our Zoom Guides.
Join our Security VPN Hub to see how a VPN can make you safer online.
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Zoom’s popularity exploded during the COVID-19 pandemic since many employers turned to this video conferencing program to organize meetings and communicate with their teams.
Unfortunately, its fame also attracted cyber-criminals who exposed Zoom’s flaws that lead to security breaches. As a result, many people dropped Zoom and replaced it with other similar tools, such as Google Meet.
If you wish to stick to Zoom, however, it’s essential to protect your data security and online privacy. Otherwise, you risk exposing sensitive information.
In addition to getting equipped with a powerful anti-malware solution, you should use a VPN for Zoom. A virtual private network solution changes your IP address and geo-location, making it more difficult for hackers to intercept your data.
Even if a cybercriminal manages to get hold of your Zoom traffic, they won’t be able to decipher the scrambled message, thanks to VPN encryption. Besides, a VPN can also help you unblock Zoom if it’s not available in your country.
However, not all VPNs are equal, so it’s important to do your homework and carefully evaluate the pros and cons of each VPN service before deciding which is the best for Zoom.How to use a VPN for Zoom
Choose a VPN service and get a subscription plan (we recommend PIA).
Download and install the VPN on your device.
Launch the app and connect to a VPN server.
Start using Zoom.
Created by Kape Technologies, Private Internet Access (PIA) is a top VPN for Zoom, thanks to its high-speed VPN servers and excellent security options.
Private Internet Access comes with more than 3,300 VPN servers spread across 48 countries. It uses the OpenVPN protocol to make sure that your Zoom conferences won’t get leaked.
Plus, runs exclusive DNS servers, static and dynamic IP addresses, a kill switch, split tunneling, and port forwarding mode. You can also use it to unblock Zoom if the tool isn’t available in your country.
What else you must know about PIA:
10 simultaneous connections
No logs or leaks
24/7 live chat support
30-day money-back guarantee (no free trial)
Private Internet Access
Use one of the best VPNs for Zoom to ensure your data security and online privacy.
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Developed by Tefincom & Co., NordVPN is a top-ranked VPN for Zoom that you can trust with your data security and online privacy. It’s one of the safest VPNs, which comes with more than 5,100 VPN servers in 59 countries.
You can use NordVPN to unblock Zoom if the video conferencing service isn’t available in your region. It supports OpenVPN, obfuscation mode, Double VPN, Onion-over-VPN servers, and dedicated IP addresses.
The VPN client is compatible with all major operating systems and platforms. You can even set it up on your router to share your VPN account with all nearby devices.
What else you must know about NordVPN:
6 simultaneous connections
No logs or leaks
24/7 live chat support
30-day money-back guarantee (no free trial)
Get this super-secure VPN for Zoom to keep your video conferences private.
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If you’re looking for a cheaper VPN for Zoom, you can’t go wrong with Surfshark. Made by Surfshark LTD, it has the most affordable subscription plans on this list, offering more than 1,700 VPN servers in over 63 countries.
Surfshark is a great choice for bypassing firewalls and accessing blocked sites, making it ideal to use Zoom if it’s unavailable in your country. It supports OpenVPN, WireGuard, and IKEv2 protocols.
Plus, Surfshark has obfuscated VPN servers, multi-hop connections, split tunneling, and a kill switch. It’s compatible with all popular operating systems.
What else you must know about Surfshark:
Unlimited simultaneous connections
24/7 live chat and email support
30-day money-back guarantee
7-day free trial for Android and iOS
Set up this budget-friendly VPN on your device to block hacker attacks.
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Also made by Kape Technologies, CyberGhost VPN is the best free VPN for Zoom because you can test it at no cost without having to use your credit card. It boasts more than 6,500 VPN servers in 89 countries.
The virtual private network app is wrapped in a user-friendly interface and features intuitive options for all user levels. It even has special groups of servers optimized for streaming and torrenting so that you can quickly access them.
Furthermore, CyberGhost VPN operates private DNS servers. It comes with DNS leak protection, trusted Wi-Fi networks, split tunneling, and a kill switch.
What else you must know about CyberGhost VPN:
7 simultaneous connections
No logs or leaks
24/7 live chat support
Up to 45-day money-back guarantee
1-day free trial for Windows and macOS
7-day free trial for Android and iOS
Use the best free VPN for Zoom to ensure that your data won’t get decrypted by hackers.
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Published by Express VPN International LTD, ExpressVPN is an excellent VPN for Zoom and one of the fastest VPNs for streaming. It provides you with over 3,000 servers spread across 94 countries.
The app uses OpenVPN with up to 256-bit encryption and zero-knowledge DNS servers to maintain your online anonymity. It has a Network Lock to cut off your Internet access in case the VPN connection drops unexpectedly, together with split-tunneling mode.
What else you must know about ExpressVPN:
5 simultaneous connections
No logs or leaks
24/7 live chat support
30-day money-back guarantee
7-day free trial for Android and iOS
Check out this reliable VPN for Zoom and take control of your digital security.
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To recap, you can use a VPN for Zoom to defend your computer from security breaches and make sure that your confidential info doesn’t end up hosted on unknown servers.
Furthermore, a VPN is practical for traveling, especially if you can’t access Zoom in your country or if you typically connect to public, unprotected Wi-Fi hotspots.
Your connection is not secure – websites you visit can find out your details:
Use a VPN to protect your privacy and secure your connection.
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