Trending December 2023 # Business Ownership Grows For Naturalized Citizens # Suggested January 2024 # Top 16 Popular

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Naturalized citizens are twice as likely as other citizens to start their own businesses.

If you hire immigrants, you should obtain their I-9 forms and learn how to respond in the rare event of an ICE raid. 

If you’re an immigrant, starting your own business may be your easiest option for finding work.

This article is for naturalized citizens considering starting a business and business owners who have hired – or want to hire – immigrants.

Immigration in America has been a hot-button issue for decades. While most proponents of stricter immigration policies believe restrictions will save American jobs, a 2023 survey by FundRocket found that immigrants who become naturalized citizens are significant drivers of the country’s small business community.

According to the study, which drew on data from the U.S. Census Bureau’s American Community Survey, naturalized citizens are twice as likely to start incorporated businesses as U.S.-born citizens. What’s more, the industries and cities in which they operate are thriving.

We’ll explore more about naturalized citizen business ownership and look at considerations for employers hiring immigrants.

2023 naturalized citizen business ownership statistics

Below is a summary of what the 2023 FundRocket survey discovered about naturalized citizen business ownership.

Business ownership and employment

In 2023, there are nearly 32 million small businesses in the U.S., accounting for 61 million jobs, or around 47.1% of the American workforce, according to the U.S. Small Business Administration. These numbers were only slightly smaller in 2023 when FundRocket revealed its results. At that time, the 12.5% of incorporated businesses owned by naturalized citizens accounted for roughly 7.5 million jobs.

Here are some highlights of what the researchers found: 

The number of immigrant-owned businesses skyrocketed. Though the number of businesses owned by naturalized citizens made up a small percentage of the overall workforce – compared to the 80% owned by U.S.-born citizens – researchers found that the number of incorporated businesses owned by immigrants skyrocketed by 70.5% between 2000 and 2023.

Naturalized citizens were more likely to work for themselves. Researchers also found that naturalized citizens were likely to succeed at self-employment. They were twice as likely to work for their own businesses than people born in the U.S. According to the data, 3.8% of naturalized citizens worked for themselves, compared with 1.9% of American-born residents. The trend continued in unincorporated businesses, as 5.3% of immigrants worked for themselves in that area, compared with 3.4% of American-born residents.

A higher percentage of naturalized citizens held salaried positions. Overall, 53.6% of naturalized citizens held wage-based or salaried positions, compared with 42.7% of U.S.-born citizens.

Naturalized citizens experienced unemployment at a lower rate. The data also showed that 43.3% of U.S.-born workers reported being unemployed, while 28.2% of naturalized citizens polled said they were out of work.

While those unemployment numbers differed from those reported by the U.S. Bureau of Labor Statistics, which shows U.S.-born and non-U.S.-born workers experiencing a much smaller gap in their respective unemployment rates, researchers said that the discrepancy likely relates to the “rates of attrition” in the workforce.

“In some cases, naturalized citizens who came to America later in life are not eligible for benefits such as Social Security, meaning they can’t comfortably retire like their [U.S.-born] peers,” they wrote.


Looking for a job? Don’t tell them you’re unemployed. Research shows that some hiring managers react unfavorably to unemployed candidates.

Immigrant industrial growth

Here are some findings related to immigrants and industrial growth: 

Some industries benefited more from immigrant participation. Researchers found that construction (10%), food services (7.4%) and real estate (5.2%) had the highest percentages of naturalized business owners.

Naturalized citizen business ownership spurred industry growth. From 2000 to 2023, some industries experienced exponential growth thanks to the influx of naturalized citizen business ownership. During that span, child daycare grew more than 17 times larger, despite an ongoing shortage of childcare programs in the U.S. Other sectors that grew substantially during that time were crop production (by 15.5 times) and individual and family services (by 6.9 times).

Other industries experienced growth. In comparison, U.S.-born business owners helped other industries boom during that time. The number of museums, art galleries, historical sites and other institutions grew 15.8 times larger. Beverage manufacturing (11.9 times) and electronic component and product manufacturing (8.1 times) also saw significant increases.

Some ethnicities saw a higher percentage of business owners. Researchers also found that specific ancestries comprised more significant percentages of small business owners. Asian Indians made up the largest group, owning 8.7% of small businesses owned by naturalized citizens, while Mexican (6.9%) and Chinese (6.4%) people were next on the list.

Other groups had notable ownership percentages. Further data showed that 25% of naturalized citizens hailing from Kuwait were business owners, with most of their holdings in real estate. Similarly, 23.6% of naturalized Polynesian Americans owned businesses, primarily in professional, scientific and technical services. Nearly 20% of naturalized Israeli Americans were small business owners, with most of their businesses being in the construction industry.

Business-friendly locations available to naturalized citizens

Findings related to naturalized citizen-owned business locations included the following: 

Naturalized citizen-owned businesses thrived in sanctuary cities. Researchers found that many “sanctuary cities” were metropolitan areas with large percentages of businesses owned by naturalized citizens. The biggest concentration, according to the study, was in El Centro, California, with 50.4% of incorporated businesses owned by immigrants. Mexican Americans made up the majority there.

Some locations had large percentages of immigrant-owned businesses. Of the top 15 metropolitan areas researched, eight were located in California, and only three were located in a non-coastal state (Texas). Other locales with a large percentage of businesses owned by naturalized citizens included Los Angeles; Washington, D.C.; and Newark, New Jersey. 

Florida and California were notable locations. Researchers also revealed that 1 in 5 business owners in Florida were naturalized citizens, while California businesses accounted for the largest percentage of incorporated businesses owned by naturalized citizens – 23.8%.

Did You Know?

The founders of some household-name brands – including Tesla, eBay, Yahoo and Google – are immigrants. Learn more about how to become an entrepreneur as an immigrant.

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The Sandbox Loses Visitors While Metacade (Mcade) Adoption Grows

A recent study of the metaverse showed a startling lack of users in projects like The Sandbox. As it turned out, the data did not accurately reflect the whole story, but there has nevertheless been a general slowdown in user adoption across metaverse projects during the crypto bear market.

However, one new platform is trending in the opposite direction. Metacade (MCADE) is seeing significant interest in its ongoing presale. Its project roadmap outlines Metacade’s strong growth potential in the metaverse, united with the growing popularity of play-to-earn blockchain gaming. 

Investors should have Metacade on their radars as a project like this has the potential to catch up with, or quite possibly overtake The Sandbox.

Metacade is looking to rub shoulders with projects such as The Sandbox in the virtual universe by launching itself with an exciting niche idea. The project aims to attract phenomenal game developers and a huge, motivated gaming user base to build a virtual arcade right in the metaverse. 

Metacade offers much more than current blockchain gaming projects and has genuine potential to make Metacade one of the top metaverse cryptos. Many of the current metaverse games or incarnations are solitary, housed in their own limited worlds but Metacade is proposing to become the host of a wide range of titles. Its seemingly endless gaming variety has the potential to bring in a large user base. 

Developers will be able to get grants, called Metagrants, for the best game ideas as voted for by the community. Gamers themselves will be able to test and review titles before they are accepted, even receiving rewards in the process. This will ensure the arcade is filled with high-quality games that gamers truly want to play. It’s clear to see that Metacade could become a blockchain gaming star in the virtual universe. 

The Sandbox lacks user adoption

The Sandbox has been under heavy scrutiny recently over actual user numbers within its virtual worlds. One report stated that it had only 38 active visitors. The Sandbox later clarified that those users were counted by looking at interactions with wallet addresses and that the number was closer to 1,000 daily users. 

While the actual visitor count is higher, it is still clearly a far cry from the type of adoption expected from the platform. More than $120bn was invested into metaverse companies in 2023, more than double the $57bn invested in 2023, according to a McKinsey research report. Of course, it could be argued that it is still early days for The Sandbox. 

However, for a project with a $1 billion valuation after a surge in its token price last year, having only 1,000 users raises serious questions as to whether the platform has any real intrinsic value at all. The project could potentially still do well, but if history is any indicator of success, it seems unlikely that user adoption is going to increase sufficiently to see any big gains for the SAND token. 

More data supports P2E gaming and the metaverse

Statista said that gaming is a billion-dollar juggernaut, with annual revenue of a staggering $197 billion. The Web3 industry is now becoming a growing part of that, with blockchain technology bringing greater transparency to markets of in-game items and the overall gameplay. 

The Sandbox data on daily users only reflects the early stages of the metaverse because the Axie Infinity game drew in 2.7 million users at its peak, so there is a clear market for blockchain gaming. A recent BGA report also said that 1.4 million wallets were interacting with games daily, making gameplay a whopping 50% of blockchain usage. The gaming sector has also played a big part in the rise of NFTs with in-game items and marketplaces.


The Sandbox was a hot crypto token last year as the project initially launched into the mainstream. However, with its $1 billion valuation and abysmal user numbers, investors should seriously consider whether it’s worth pursuing the project further. 

Many switched-on investors are turning their attention to Metacade for the extensive growth potential it offers as we look to the future. The project is in its token presale at the moment, of which there are 9 stages in total, starting with an early bird deal of 125 MCADE for $1, although this will drop to 50 MCADE for $1 in the final stage.

Small Business Marketing: 6 Strategies For Growth

If you’re planning to launch or grow your SME in 2023, discover 5 small business marketing strategies to accelerate your growth from startup to long-term stability

Launching a start-up can be an exhilarating experience. However, there’s a difference between launching an enterprise and being able to grow a small business so that it becomes a long-term success. The key to success is ensuring your small business marketing activity is working efficiently and effectively to build an audience for you.

If small business marketing was easy, everyone would be successful first time. Oftentimes what happens is that when a startup is launched, its founders tend to get overzealous with their efforts to monetize its products and services, while failing to build a solid foundation from which the startup can actually be a viable company in the future.

While running a small business presents many unique challenges, the reality is that its growth starts with one thing: marketing to build an audience.

If this remains the focus (assuming that the service or product that the startup offers is also up-to-par), success will surely follow.

1. Figure Out Your “Sweet Spot”

First and foremost, it’s important to figure out your “sweet spot.” If you’re confused as to what I mean by that, the sweet spot is where your knowledge and skill expertise intersects with your genuine passion for a subject.

It means truly having a passion for the industry or subject matter, along with in-depth knowledge and/or skill within it. Of course, this is easier said than done, but the truth is that you need to love what you do and be damn good at it as well.

For example, if you have exceptional coding skills, and your passion is in cooking, you might want to consider ways in which you can merge the two, such as by creating a unique cooking app.

Access Business Member resource – Complete digital marketing for startups, small and mid-sized businesses

Learn how to use digital marketing to grow online business for small and medium businesses (SMEs or SMBs) and startups using the RACE Planning framework

Access the Digital marketing plan template for startups, small, and mid-sized businesses

2. Discover Your Content Tilt

Your content tilt is what makes your own approach to the particular niche or area that you’re going to business in different from everyone else’s. Find a particular area that there’s an opportunity in and a gap in products or services. You don’t want to enter an over-saturated market, but instead, to find a niche that is underserved.

Our content marketing Learning Path outlines these key features of content marketing:

The quality and range of content must be outstanding and sustained to compete.

You need a defined, branded hub or resource area to share content.

You need to invest in seeding content and using influencers to increase awareness and sharing of content.

If you get the whole process right it will support your overall brand marketing goals.

You need the people, tools and process to monitor content and sharing effectiveness.

Core Module

Define a planned approach to content marketing

Part of the Content marketing Toolkit

Learn how to define an effective content marketing process for your business and market

Learn More

3. Reach and convert audiences

You have launched your product – congratulations! Now, you need to grow your subscriber/follower rate. The best way to do this is to leverage audience aquisition tactics across paid, owned and earnt media. Remember, even if you are able to attract a high amount of web traffic, it’ll all be for nothing if you can’t also get the visitors to opt-in to your content.

Focus on audience personas and segmentation to ensure you are positioning your target messages efficiently and effectively. Our define audience personas module demonstrates how using personas could help you and your small business:

Improve site and experience meet customer needs: Both navigation and content can be made more customer-centred through the use of personas.

Increase conversion: The focus on customer journeys and user task completion that the approach encourages should help with this, as will creation of more engaging content assets which set the right tone and style to appeal to different types of purchaser.

Encourage more targeted media spend and integration of a website with other channels: If cross-channel personas can be adopted, this will help facilitate multichannel journeys and media buying.

Streamline team collaboration through a clear research and insight-led understanding of target audiences. Improvements can be based on clear data-led and research-led assumptions about priority users.

Core Module

Define audience personas

Part of the Content marketing Toolkit

Learn how to develop a customer persona that can help you to target your marketing more effectively

Learn More

4. Diversify Your Core Digital Value Proposition

After you have been able to build up your audience from your core platform channel, it’s then time to expand and not rest on your laurels. You can do this by expanding into different delivery channels by which you hope to attract and maintain an audience. This will vary from business to business so you will need to use your own findings from the ongoing customer analysis you conduct. As a starting point, Ecommerce Training Academy lists its top e-commerce digital marketing channels: 



Paid Search

Content Marketing

Social Media



There are many opportunities for small business marketers in diversification. Not only will you put your brand in front of more eyes, but you can gain stronger loyalty and engagement from your current audience, as they’ll have multiple options through which they can engage with you.

5. Begin to Monetize Your Content

The final step of the process of launching and growing your startup is focused on monetizing your content. If you’ve followed the previous steps correctly, you should by now have a fair audience base and market share for your area. It’s now time to reap the rewards.

The key way to monetize your content is to see what works and what doesn’t work. You already have the subscriber count, so begin to analyze the quantitative and qualitative data and make adjustments when needed and see where there are opportunities to begin converting your audience into being paying customers.

The content operation models matrix allows you to classify the forces within your small business marketing strategy and identify opportunities for revenue.


Since the vast majority of startups fail within their first two years, do you really want to keep following the same outdated rules that other unsuccessful startup founders did?

Just make sure to offer something that’s valuable and fills in a market gap, build your audience around it, and then monetize it. With attention spans shorter than ever and there being a growing number of options that are all vying for the attention of consumers, it makes sense to build your audience first and only then to focus on monetizing your product or service.

In the content-obsessed world that we live in today, this is the best path to long-term, sustainable growth for your small business. Good luck!

Fatmir Hyseni is the CMO of

Fatmir Hyseni is the CMO of Kosbit , a global full vendor for AT&T and a Strategic Advisor for Silverpost , a marketing platform based on Instagram. As an award-winning Chartered Marketer, Fatmir is passionate about digital transformation and tech startups and contributes to several digital and technology blogs, including Forbes. You can follow Fatmir on Twitter or connect on LinkedIn

The Basics Of Crowdfunding For Your Business

Crowdfunding is when a “crowd” funds a project or business, rather than one or two major investors. 

There are four different types of crowdfunding: rewards, donation, debt and equity.

To run a successful crowdfunding campaign, you need to capture the attention of a large number of backers and convince them that your project is worthy of their investment. Read this guide to learn more about how to reach your target audience.

This guide is for startups and small business owners who are interested in learning how crowdfunding can be used to obtain funding.

Crowdfunding is when businesses, organizations or individuals fund a business without traditional means with small donations from many people. By receiving the necessary boost to cash flow, these ventures can get off the ground or launch new projects. Most of these campaigns happen via internet platforms, have set time frames for when money can be raised and disclose specific monetary goals.

Key Takeaway

There are four kinds of crowdfunding campaigns you can use for your business. With donation-based funding, contributors give money without receiving anything in return. In equity funding, backers get shares of the business. For debt-based funding, donors are repaid with interest. With reward-based funding, contributors receive tokens, products or services in return for their donations.

Types of crowdfunding

While there are four types of crowdfunding, each receives money from interested donors. Here’s a breakdown of each one:

Donation: Donation-based crowdfunding is when people give a campaign, company or person money for nothing in return. Let’s say you create a crowdfunding campaign to purchase new equipment for your company. The individuals who give you money do it out of support for the growth of your business and nothing else.

Debt: Debt-based donations are peer-to-peer (P2P) lending, which is a form of crowdfunding. In debt-based donations, the money pledged by backers is a loan and must be repaid with interest by a certain deadline.

Rewards: This is when donors receive something in return for their donations. The rewards vary by the size of the donation, which incentivizes higher contributions. Based on how much money participants give to a campaign, they may receive a T-shirt, the product or service – often at a discounted rate. Crowdfunding rules

Most crowdfunding sites have specific rules. Kickstarter, for example, doesn’t allow equity crowdfunding and has a list of prohibited items that you are not allowed to include in your project. It’s wise to read these rules thoroughly before choosing a platform so you don’t have to halt your campaign before it even starts.

If you ignore the rules and jump into your crowdfunding campaign, the likelihood of success plummets. You need to adequately research the different crowdfunding sites so you understand which platform works best for your business.

Key Takeaway

Before choosing a crowdfunding site, review each platform’s rules to ensure you choose the right one for your campaign. Also consider reading our guide to finding a loan provider

The challenges of crowdfunding

Many individuals assume crowdfunding is an easy or free way of making money, but it requires a lot of effort to establish a project that backers will perceive as a valuable service. Success isn’t guaranteed, and as crowdfunding continues to gain popularity, backers have become shrewder in the projects they support.

“Crowdfunding works for all kinds of companies at all different stages, but the companies that have the most successful campaigns tend to have the largest and most engaged communities behind them – usually of customers or users or other supporters of their mission,” said Kendrick Nguyen, CEO and co-founder of crowdfunding platform Republic.

Generating this type of widespread support can be a challenge. It takes a strong marketing effort, trustworthy founders and a quality product. According to Ryan Sim, managing director and co-founder of We The People – a company that sells only crowdfunded products – the challenges of crowdfunding are extensive. He listed five key challenges that plague reward-based crowdfunding campaigns:

Finding and implementing a cost-effective marketing strategy before, during and after the campaign

Crafting the right messaging in the campaign description that will drive interest in the product or service

Developing an informative and exciting campaign video that explains the product and its benefits (the main challenge being that it’s expensive to create a really good and high-impact video)

Creating and planning the rewards program to strategically maximize the ROI 

Finding the most effective and cost-efficient fulfillment method for the rewards

“It’s important to note that these challenges are just the start of the obstacles to consider when creating a crowdfunding campaign, “said Sim. “In addition to typical ones, every creator will have his own challenges that are very unique to his or her business.”

Other challenges also arise in equity crowdfunding. According to Connor Young, founder and CEO of Ample Foods, equity crowdfunding requires more emphasis on educating potential investors who don’t necessarily have an investment background.

“We’re all so used to buying products online, so investing in a regular crowdfunding campaign is quite easy,” said Young. “You just say, ‘Oh, OK, I’m basically prepurchasing a product that doesn’t exist yet, and I’m going to get it in six to 12 months.’ That’s pretty easy to understand. But for a person who’s not actually used to investing into companies – they’re not a typical angel investor – equity crowdfunding naturally has more resistance.”

[Looking for an alternative small business loan? Check out our best picks.]

Key Takeaway

It takes a lot of work to run a successful crowdfunding campaign; launching one doesn’t guarantee success. It’s important to make sure your marketing message is well thought out and to find cost-effective methods to promote your campaign and reward backers.

Crowdfunding benefits for investors

Investors have a lot to gain from putting their money into crowdfunding campaigns.

Investors appreciate a low-risk venture, and crowdfunding offers just that. Since it’s not part of the financial market, investors don’t have to worry about the effects of the economy or stock market impacting their investment.

It’s easy to invest in a crowdfunding campaign. Investors can put money into a project or company through a direct online process.

Equity crowdfunding allows investors to fund multiple campaigns, which helps them to expand their financial opportunities and diversify their portfolios.

Key Takeaway

Investing in projects through crowdfunding sites is easy, with flexible and direct payment options. Investors can use crowdfunding to diversify their portfolios.

Tips for crowdfunding success

There’s no one-size-fits-all approach to crowdfunding, but there are three key places to start on your road to crowdfunding success.

1. Communicate with backers.

Young stressed the importance of being transparent with backers throughout the process, even after the campaign ends. He explained that nearly every product launch experiences delays, so you have to expect things to go wrong and react with honesty and transparency.

“A lot of it is simply ‘do you have good communication with your backers, even when things go wrong?’” Young said.

Toward the close of the campaign, it’s often good to update the community, explaining where to reach you next and whether you plan on shifting focus to preorders through your own website.

Don’t be shy about keeping your backers in the loop once the campaign ends. A successful crowdfunding campaign centers on fostering relationships with supporters.

2. Share relevant and engaging marketing materials.

A good batch of marketing materials will help your campaign stand out.

“It’s about making an emotional connection with someone just as much as it is about actually explaining what the product is,” Young said. “One of the really big reasons why someone invested in the first place to Ample was simply because they thought that I was an authentic guy and that I really seemed to care and be passionate about it.”

With new crowdfunding campaigns launching daily, it’s important to make your campaign stand out from the others. Creating strong marketing materials and spreading the campaign through your network tend to be the best ways of gaining recognition. Ample used a brief video to explain its product during its first crowdfunding campaign.

3. Prepare for the campaign.

For the best crowdfunding results, prepare for the campaign before launching it. Spread the word to your family and friends that you’re going to launch the campaign. Be active on your personal and company social media accounts prior to the launch. Give potential backers every chance to find you.

Creating the proper marketing materials also takes time. Don’t try to film an educational video the day before the campaign starts; give yourself time to get it right. Taking a few extra weeks to develop a plan and build excitement around the campaign can help you hit your crowdfunding goal.

Key Takeaway

To reach your funding goal, you must do more than launch a crowdfunding campaign for your project. Market to your base before and during your campaign, and provide updates on your business’s progress to develop a relationship with your backers.

Examples of successful crowdfunding campaigns

Not all projects succeed. Few of them even obtain significant levels of funding.

Many projects with excellent ideas end up failing, whereas others with simple premises flourish beyond all expectations. Crowdfunding projects tend to follow a viral method of growth and, as such, are quite unpredictable without the proper marketing.

“One of my favorite investment campaigns on [Republic] to date was RadioPublic,” Nguyen said. “They’re kind of like SoundCloud for podcasts and have investors like The New York Times, the parent company of WordPress and the Bose Corporation. They raised just under $150,000 from some of their most passionate users and listeners. To me, their trajectory is similar to Gimlet Media’s – they ran a $200,000 equity crowdfunding campaign in 2014 and were just acquired by Spotify this month.”

Another company that ran a successful campaign is Peak Design, which set a goal to raise $500,000 on Kickstarter for its Travel Tripod product. The campaign lasted 56 days and had 27,168 backers, raising $12.1 million.

Key Takeaway

The success of your crowdfunding campaign depends on your ability to capture the interest of many people and build a relationship with your base.

Concluding a campaign

Once your crowdfunding campaign closes, one of three things happens:

If the campaign didn’t reach its target amount, funds are returned to the backers. Some crowdfunding websites still allow you to collect all the money you raised if you fail to reach your goal, though often at an additional expense.

If the campaign was successful, you receive the total amount of money you raised, minus processing fees. For example, Kickstarter charges a 5% fee for hosting the fundraiser and a percentage-based fee for payment processing. These payments are only required for successful crowdfunding projects and will not be charged to any that don’t reach their goal amount.

Key Takeaway

If you don’t hit your funding goal, the crowdfunding platform usually returns the money to donors, though some sites let you keep the funds for a fee. Be aware of any processing and hosting expenses as well.

Bennett Conlin and Ryan Goodrich contributed to the reporting and writing in this article. Some source interviews were conducted for a previous version of this article.

How Your Business Should Prepare For The Metaverse

While some are still researching the metaverse, major companies are already working to create that digital future.

The arrival of the metaverse was the headline that dominated the business media this year.

Although global tech giants dominate headlines about the metaverse, don’t let that fool you. The metaverse isn’t just for big-name brands. Every business must learn how to make this metaverse work in their operations. It’s easy for it to be dismissed as a technology fad, but the metaverse is all about experiences. We’ve learned a lot over the past few years that the experience-driven economy will be around for the long haul.

Are you still not convinced? Let’s look at three reasons your business should be prepared for the metaverse.

1. The Experience Economy is Part of the Metaverse.

I have written extensively about why experiences are the future of business. This is evident in the numbers: A Harris Poll revealed that 72% of millennials would rather spend their money on experiences than material goods. With Gen Z, this number is growing.

Look at The Museum of Ice Cream’s success. This attraction sells almost all the time, even though museums are struggling to sell as many tickets these days. Why? It’s an experience, and it’s filled with oversized candy, sprinkle pools, and other “Instagrammable” moments.

This experience economy does not only apply to places and events. Take a look at 19 Crimes wine’s success. It started with high-quality wine. The brand’s true difference is its AR-equipped wine labels. These labels come to life when they are paired with the company’s exclusive smartphone app. This technology has turned the age-old ritual of opening a bottle of wine into a one-of-a-kind experience that has helped 19 Crimes quadruple in volume over the last few years and be accepted by a whole new breed of wine drinkers.

These are the moments that the metaverse will allow businesses to create. The metaverse is an art that jumps off the page, the Hall of Famer sitting next to you as you watch the game, or the superhero leaping right off the child’s pages.

The metaverse allows you to experience that is not limited by money, time, or the physical laws of the natural world. Only a brand’s imagination can limit them.

Also read:

Top 7 Work Operating Systems of 2023

2. The Bottom Line is Driven by The Metaverse

These brand experiences are at the heart of the metaverse. They are the driving force behind the bottom line.

One of the most valuable lessons I have learned in my time as head of innovation and creativity for Disney was from Walt Disney. He said, “Start with the experience, and the sales will follow.” It’s not surprising that Walt’s obsession for the Disneyland experience allowed him to transform what was once only orange groves in Anaheim into a crown jewel that generates over $4 billion in revenue.

Disneyland is a profitable machine because it was not built to become one. It was created to tell stories. These stories create experiences that ultimately lead to consumers opening their wallets.

The metaverse will allow brands to elevate their strategies and create unique experiences for guests. Imagine a world in which your daughter doesn’t have to spend the day searching for the Disney princess she loves, but instead of trying to find her favorite Disney princess at the park, the princess is right in front of her eyes (and can even speak the language you choose)! Imagine how much this would enhance the Disney experience for your family!

This is great for Disney and other brands that can invest millions in immersive experiences. What about your business? The metaverse will, to a certain degree, level the playing field.

You can buy virtual real estate for thousands instead of millions. Designers can create custom buildings, merchandise, and rides without the need to purchase labor or equipment. It is possible to create a memorable brand experience in the metaverse for only a fraction of the cost it would take in the real world.

3. The Metaverse Connects Consumers’ Previously Unobtainable

A few years ago, I conducted a training session with the Philadelphia Eagles. I learned that 90% of Eagles fans won’t ever be able to attend a game in person because of transportation, price, and location.

The Metaverse is Now – Is Your Company Ready?

The metaverse isn’t just for billion- or trillion-dollar tech companies. It will eventually affect all brands. Is your business ready for the opportunity?

It is the easiest way to get your company thinking about the future of metaverse. Metaverse technologies are intuitive. I can move my head or hand in one direction and my avatar follows. If I want to interact with someone in a virtual universe, I just need to walk up to them and say hello. You’ll soon be exploring these options and will begin to think of ways you can embrace the future of the metaverse. You might even have some fun.

The Best Business Card Scanner Apps For Iphone

My Old Man doesn’t own a smartphone (I know, how do I live with it?). One of the drawbacks of being a decade behind the rest of us, technologically, is that his wallet is stuffed full with business cards, and I mean stuffed. It is a wonder he can even fit that thing in his pants pocket.

What he needs, besides a smartphone, is a business card reader so he can toss those bulky cardstock piles, but still keep the information he needs in his pocket. If you are looking to empty your wallet and minimize the bulk in your pockets, we’ve got a list of what we think are the best business card reader apps for iPhone for you below.

Also read: we recently published a specific post on how to quickly scan a business card and save contact info.


With this app, you can take a picture of a physical business card and the information will be scanned into a contact folder so you can quickly save information without having to type everything in word for word. You can also exchange your e-cards with others either using a QR code or sending it to contacts nearby. You will even be able to receive notifications whenever a contact changes information. This app is available for $2.99.

The best business card reader apps are the ones with text recognition technology and this app has what you need. Take a picture of a business card and the information will automatically be populated into your iOS address book. Data, including email, phone number, and website will all be readable. You can export your contacts as .xlsx files or save them to Evernote. You can also connect directly with SalesForce to save your contacts directly. This app is available for $6.99.

With this app’s optical character recognition (OCR) feature, you’ll be able to instantly transfer information from a business card directly into your stock contacts app. You can sort contacts by name, company, position, address, and more. Merge new business card contact with existing ones. You can sync with Google Contacts to integrate all of your data together. Use it to find people on Facebook, Twitter, and LinkedIn. This app is available for $6.99.

With this app, not only can you scan a business card using the OCR feature, but you can also have a card transcribed if it is unreadable with the scanner. So, you’ve got the best of both worlds by being able to quickly add a business card simply by snapping a picture of it, but also getting the hands-on experience if the card is unreadable. You can also assign contacts to groups, customize the sorting fields, and integrate with your calendar app. Send a VCard to others through text or email, add a note, and sync online so you can access your contacts from any computer. This app is available for $1.99.

Use this app to scan and import business cards directly to your stock Contacts app on your iPhone securely. You’ll be able to quickly identify contacts by their business card and you can add photos, image texts, and notes to save for later. You won’t need to log into any social networking site, either. So, if you want to keep your contacts private, you won’t have to identify anyone in LinkedIn or Facebook. This app is available for free (with in-app purchases).

If you are an “old dog” who has trouble learning new tricks, this app works to help ease you into the digital age. You can scan your business cards and they will stack up, just like the one in your wallet. Add the information to your Address Book, but keep that familiar stack on hand. You can sort cards by different categories and even share contacts with others using AirDrop. It’s like having a physical stack of cards, but without the clutter. This app is available for free (with in-app purchase).

I guess, at this point, app names are all getting taken up and you have to get creative with titles. With this app, you can capture business card information in 21 different languages, sync cards across iPhone and iPad, save contacts in the CardHolder for easy sorting and grouping, and share information with other app users over local Wi-Fi. You can also save multiple images of the card, including the backside, as well as storing a picture of the original contact so you will remember what they look like at a future meeting. This app is available for $39.99.

Any other suggestion? What do you think is the best business card scanner app for iPhone? Share your picks below…

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