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Dabur was conditioned to use traditional media for 30–40 years before realizing that digital is a fantastic fit for transforming the Dabur brand for the modern Indian woman.

Dabur communicates to all 80 million women who use the internet, thus it made perfect sense to adopt digital quickly.

Marketers have a lot to learn from Dabur and the way they have adjusted to digital. In this blog, we have analysed their strategies and 

About Dabur

Dabur was founded by a visionary and innovator—Dr. S.K. Burman.

Dr Burman started Dabur with a mission to cure ordinary people who cannot afford medicines.

Today, Dabur has cured millions of people to become one of the leading FMCG companies.

Dabur India has gained its trust by selling quality products for 133 years and has become the world’s largest ayurvedic and natural health care company. 

Dabur’s product line

Dabur has 175+ products across industries, placing focus on FMCG (Fast Moving Consumer Goods).

Dabur products

Their products can be categorized into the following 


Oral care 



Skincare, and 


The FMCG division of Dabur has five major brands, each with its own identity.

Dabur- the industry’s leader in natural healthcare goods

Vatika a luxury personal care line

Hajmola-the greatest digestive aid

Real – a line of fruit juices and beverages)

Fem -a line of skincare products.

Why Should Marketers Study Dabur’s Digital Marketing Strategies?

Dabur is one of the largest consumer goods companies in India, with a history dating back to 1884. The company has a strong presence in the Ayurvedic and natural products categories, and its brands are among the most trusted in the country. Dabur’s digital marketing strategies are helping it to build on this strong base and to connect with consumers in new and innovative ways. 

The company’s focus on digital channels is helping it to reach a wider audience, including young consumers who are increasingly spending more time online.

Dabur’s digital marketing campaigns are also helping it to build deeper relationships with its customers, by providing them with relevant and engaging content that they can connect with. The company has also been able to use digital channels to create a more personalised and differentiated customer experience.

Marketers can get inspired by the way Dabur has handled its digital marketing strategies and implement the same for their brands.

What are Dabur’s Digital Marketing Strategies? 

Dabur has made attempts to seep into all forms of digital and reach its audience through multiple platforms. Let’s start by discussing in detail how they have used the different social media platforms to generate interaction and visibility.

Dabur’s Social Media Marketing Strategies

Dabur has multiple social media accounts, one for all its products (daburindialtd) and then many others for specific products. Dabur Amla, Dabur Vatika Hair Care, Dabur Health juices, Dabur Gulabri, and many more. For this study, we will look only at the account covering all the products—daburindialtd.

So, let’s get started! 

Dabur’s Instagram Marketing Strategeies

Dabur’s Instagram account, (@daburindialtd) has 21.9K followers and around 1.7K posts as of June 2023. 

One thing that can be noticed at first sight is how they have adopted their CSR initiative in their bio. This is a great example of how a marketer can also promote their CSR campaigns through social media. 

Moving on to the pattern of posts that can be seen on Dabur’s Instagram account. Since this account doesn’t cater to a specific product but is for the overall brand, its posts vaguely promote different products. 

For instance, here is a post for Hajmola,Odomos ,and Real. 

Product promotion posts

A carousel to trigger engagement  

Special days’ posts promoting different brands of Dabur

Dabur’s Influencer Marketing Strategies

Dabur collaborated with influencers to give momentum to their campaigns and get people talking about them. This is evident in their campaigns across all products.

In an interview, Dabur’s CEO, Mohit Malhotra, revealed that they spent a large share of their digital marketing spending on influencer marketing. 

Here is an example of Dabur’s successful Instagram marketing campaign. 

For this campaign, the micro and macro-influencers hired were requested to create an integrated or specialised film discussing the product and how they utilise it.

The campaign’s focus was on family and individual wellbeing and how Dabur products are a staple in every Indian home. It was important that the material appear natural and enjoyable, so influencers were given creative freedom to develop their own original content ideas.

Dabur’s Facebook Marketing Strategies

Dabur’s facebook marketing strategies generally involve four main factors – targeting, product campaigns, brand campaigns, and contests. 

Targeting: Dabur’s Facebook page targeted women in the age group of 25-35 years. It targeted women of a similar interest group as the brand and this allowed the brand to reach its target customers.

Product campaigns: Dabur used its products in its Facebook campaigns. 

Brand campaigns: Dabur used its brand name in all of its Facebook campaigns. This helped the brand to build its identity in the minds of its customers.

This strategy was particularly effective in building interest and awareness among young adults, who are the target market for the new product line. By offering contests and prizes, Dabur was able to generate excitement and interest in its products, which led to increased sales.

Dabur’s YouTube Marketing Strategies 

Dabur’s adoption of an ad sequencing strategy showed that long-form storytelling on YouTube can be embraced, rather than feared. When used correctly, this type of strategy can help create a stable communication structure for a brand, reach and engage their desired audience, and increase conversions. 

Dabur’s SEO Strategies Website

In February 2011, Dabur launched its first online shopping portal for its beauty products range, targeting women of above 25 years of age in urban areas. The website helped consumers to know, understand, buy, and gift the exclusive Dabur Uveda range of skincare products.

This is how their website is performing currently. (Source: Ubersuggest) 

Dabur- Traffic Overview

Their website numbers are all ranked above great and display regular traffic to their website. 


In the Indian market, these e-commerce businesses have proven to be efficient and effective. As part of its digital strategy, Dabur promotes its products on a number of e-commerce sites and specifically targets millennials who are interested in fitness.

Dabur’s Most-loved Digital Marketing Strategies 1. Dab-Vite

Dabur launched a new product called ‘Dab-Vite’, a water purifier, which is specifically targeted to women. It adopts the concept of ‘women as influencers to promote their new items. Women who consider their usage and opinion of a product before purchasing it, are called ‘influencers’. 

Dabur, therefore, plans to invite these influencers to the launch event and pay them a ‘commission’ which would amount to Rs. 10,000 for 1,000 participants. The influencers are then asked to post about their experiences on social media. Dabur will also give rewards to the influencers who generate the most buzz about their product.

2. Shuddhata sabke liye!

Dabur Honey from the Dabur India Ltd. house launched a groundbreaking media campaign called “Shuddhata Sabke Liye” in honour of the International Day of Persons with Disabilities. To promote the ideas of inclusion, empowerment, and equal opportunity for all, Dabur has released a film.

3. Brave and Beautiful! 

They used YouTube as a vital tool for producing video that has stronger connections with larger audiences and as a platform for sharing personal tales. They made use of digital platforms for long-form storytelling to alter brand perception. They also created an interactive resource portal called chúng tôi to encourage audience participation and interaction.


Are you ready to elevate the reputation of your business? The ideal moment to enrol in an online digital marketing programme is right now!

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10 Digital Marketing Strategies For Online Clothing Business

“Fashion is a statement.” 

We’ve all heard this quote before, but do we really understand the extent to which this holds true for teenagers and adults alike?

Today, one’s clothing style is much more than sheltering oneself from the environment. There’s a lot of experimentation with different clothes and styles before an individual finds something they are comfortable with and think genuinely represents who they are.

Fashion is about expression. A medium that helps individuals become comfortable in their own skin. It’s no surprise then that clothing can help boost self-confidence, self-esteem, and a positive mood among individuals of all age groups. It is undeniable that your fashion expression will change as life progresses, roles change, habits develop, and personality forms.

There’s no right way to do this. That is why people search through the internet and rummage through thrift shops to find clothes that suit them. Individual pieces of cloth are mixed together to create a new look that is unique to that individual.

They need perhaps a little more access to a closet of clothes and styles or cuts to choose from to find themselves.

Are you someone who is giving them this opportunity? But you’re struggling with marketing your products online attractively and purposefully? We’re here to make sure that every person finds the perfect garment for them.

We have created a list of Top 10 Digital Marketing Strategies for Online Clothing Businesses that will help your products reach thousands of customers.

Why is Digital Marketing Important for an Online Clothing Business?

1. There has been an increase in online shoppers since 2023, with an estimated 190 million people purchasing things online.

2. Building an online clothing website is only the first step to ‘put your products out there’. To increase the influx of customers who will avail of your services, you will need to tap into the social media market, understand SEO, and create quality content, among other things.

4. People’s tastes and preferences are always changing. Keeping updated with the latest trends and online behaviour patterns will enable you to use company resources effectively and create marketing strategies that suit customers’ current preferences and tastes.

Top 10 Digital Marketing Strategies for Online Clothing Business

Today, digital marketing has become the medium through which companies build their brand name and promote their services to a larger audience. Creating a strong digital marketing plan is particularly important for your Online Clothing Business because the online website is your only store or outlet where customers can get access to your products and services.

Therefore, two of the biggest challenges you may experience are the ability to inform customers about the existence of your business and building a trusting relationship with them to purchase your products. To simplify things for you, we have listed 10 Digital Marketing Strategies to promote your Online Clothing Business effectively.

1. Create a Good Website

Your website is like the online shopping window of any physical outlet. It is a place where you show customers a glimpse into the range of products you offer and build an identity for your brand. The website should thus be attractive, innovative and have a unique design. According to one study, 93% of customers reported that the products and website’s colour and appearance is a vital factors when making a purchase decision. However, keep the design simple so users can navigate through pages easily.

To get an edge over your competition, try to create a customised user experience by offering customer service, recommending client oriented products on the home page, and incorporating videos and images to improve the user experience of existing and potential clients.

2. Take Advantage of Artificial Intelligence

The best way to personalise a website for your customers is to incorporate Artificial Intelligence or AI at some level of functioning. A survey done by Econsultancy has supported this claim by reporting that 74% of marketers guarantee a substantial increase in client engagement if a website utilises targeted personalisation techniques. Here is how you can use AI for your business:

1. Using a Visual Recognition algorithm, you can recommend similar styles or cuts to customers. This will help customers find the right clothes for themselves and save time and effort from searching for clothes on your website.

2. Incorporating a Chatbox feature helps you optimise customer support by providing them with a 24×7 service. The chatbot could also have solutions to predetermined queries and complaints. This helps you cut down on manpower costs.

3. Is your Website Mobile Friendly?

Do not forget that today almost half the traffic seen on the internet is by mobile phone users. Whether it is in their free time or just before going to bed, there is a steep hike in the percentage of people who scroll to explore products or ‘window shop’ on their phones. Making your website mobile friendly means would include keeping an appropriate size of text and images to improve readability on a small screen. There are several other benefits to investing in a mobile friendly website:

1. Google has started improving the search results rankings of businesses that are mobile friendly since 2005

2. It allows consumers easy access to information about your business and products

3. It has also been found that users are more likely to share and recommend your website if it has been optimised for a mobile phone

4. Search Engine Optimisation (SEO)

SEO or Search Engine Optimisation refers to boosting your website’s visibility, increasing the traffic and number of engagements you get when someone searches for a particular product, service, or phrase. Search engines (like Google) assess various factors of your website, like keywords and customer reviews, to ascertain whether your online clothing business offers products that customers are looking for. A different value is assigned to each factor to judge how trustworthy and authentic your website is. This helps create a digital footprint for your business.

5. Content Marketing Techniques

You could generate many forms of content for your website or social media. This could include text, photographs, blogs, or customer reviews. Each form of content plays a vital role in building your brand name and attracting customers to make a purchase decision. All forms of content should be visually appealing, engaging, original, relevant, personal, and informative. If your products and website is able to catch a customer’s eye, they are more likely to be tempted to try your product at least once.

Do not overlook the importance of a blog. Generating content for your online clothing business like “5 colour combinations that will never fail you” or “5 traditional Indian styles that everyone needs to have in their cupboard” would address the needs of your target audience while also providing them with solutions to improve their clothing style. This could create a positive relationship between you and your customers. Make sure to add relevant keywords to increase the number of engagements you receive on your website.

6. Social Media Marketing Techniques

Today, children and adults are active on at least one social media platform. They also spend considerable time scrolling through social media, websites, or online shops. If your business is not on top social media channels like Instagram or Facebook, then you will not be able to tap into a large pool of potential customers. These are some ways in which you can use social media to promote your business:

1. Visual elements are more likely to be remembered by users when compared to text. Frequently posting visually aesthetic photographs or videos will also help build excitement and desire in your customer’s mind

2. Social media is the best place to inform customers about the latest offers and discounts offered by your business.

3. Always encourage your clients to share posts and stories, tag your business on Instagram, or request them to drop a review on your Facebook page. Reviews from existing clients help build a positive image of your brand and inspire potential customers to make a purchase

4. You can also organise contests to attract new customers.

7. Organize Competitions and Giveaways

You do not need to make this a regular element of your Digital Marketing Strategy. However, a few contests and giveaways a year could drastically improve engagements because everyone loves free things. It can one of the more fun ways to promote your products and encourage winners to share stories on their personal feeds- allowing your business to tap to gain visibility among their followers. A contest or giveaway is an affordable way to get people talking about you.

At the end of every contest or giveaway, evaluate how you performed in terms of traffic, new engagements, new followers, and any increase in sales to understand if another contest in the future will be beneficial and sustainable for your company.

8. Collaborate with Influencers

Collaborating with influencers is thus a potent tool to shape a customer’s opinion and trust about your online clothing business by building a positive association with them. This happens because customers trust influencers and give value to their suggestions, much more than they would to a company trying to sell its own products and services.

9. Rely on Customer Reviews and Feedback

A brilliant way to attract customers and build credibility for you online clothing business would be to encourage past customers to share their feedback and reviews after using your products and services. This inspires potential customers to try your products at least once before they form an opinion of their own.

Additionally, feedback plays a dual role. Apart from the benefit mentioned above, it also boosts your company’s rank in Google’s search results. This is because feedback and reviews is an important SEO tool and should be included in your Digital Marketing Strategy. Do not ignore negative reviews or customer suggestions because they help you identify weaknesses or blind spots in your relationship with the customer and drawbacks in your product.

There are several ways to collect feedback available on the internet today. One of the most personalized methods is emailing past customers and requesting them to share their testimonials or reviews. Other methods to ask customers for feedback could include:

1. Asking them to fill in a form (online or offline)

2. Leave a review on Google or any other third party app

3. Share their experience on social media and tag your account

4. Leave a review on your website.

10. Review and Revise Your Digital Marketing Plan

Always remember that the first digital marketing plan you make is not going to be perfect, nor will it be the last plan you make. Once you begin promoting your business online, you will notice trends and online behaviour patterns among customers, giving you greater insight into their likes and dislikes. When systematically collecting this knowledge, you can assess and analyse the information to make appropriate changes and modifications to your current digital marketing plan. For example, if you see that Instagram is attracting a more significant flow of customers than Facebook, you could assign people to spend more time and effort creating content for Instagram. Or, if data shows that a particular kind of blog is drawing in more traffic than others, then you could put out those kinds of blogs on a weekly or biweekly basis.


This 10 Digital Marketing Strategies list can help you promote your online clothing business. From here, you need to design a plan that is suitable to you, keeping in mind company resources and budget. We recommend that you make posts regularly and engage with customers as often as possible.

The clothing business is not going to die out. People’s preferences might change, and new trends may come up, but there will always be a need for your products. So even if your first few trials haven’t worked out yet, you can rest assured that these strategies will give you a push to dominate the online eCommerce sphere.

Always remember, “Fashion is about dreaming and making other people dream.”

Check out the digital marketing course offered by Digital Scholar. This course will help you improve your online clothing business through digital and help you learn digital marketing strategies for your online clothing business.

Fill out the below form to learn more about the course.

Enquire Now

What Are Six Brand Trends To Improve Your Digital Marketing Strategies?

Many businesses rely on digital marketing to drive their sales and improve their customer experience. Some of the key trends that will continue to affect digital marketing include the increasing importance of long-form content and the development of new platforms such as chatbots and voice search.

New digital marketing trends include Google’s push for a future without cookies. Despite the various marketing principles that have remained the same over time, the tools that businesses use to achieve their goals have changed significantly.

How Do I Decide Which Digital Marketing Strategies to Use?

The type of technology that you should use in your business depends on the needs of your customers and the requirements of your organization. If you are not knowledgeable about the technology and are only following a trend because other companies are, then you might be better off not adopting it.

Before you start implementing technology, it is important that you first identify the key factors that will help you improve the efficiency of your organization. These include who your target audience is, how it will help you close your business gaps, and how you will be able to sustain it.

Data Analytics is Provisioning Meaningful Insights

Despite the increasing number of brands making data analytics a priority, many marketers still have a long way to go in terms of reaching their goals. Curtis Tingle, who used to be the head of product for Valassis, said that there are still a lot of challenges that marketers need to overcome.

Despite the increasing number of companies making data analytics a priority, many marketers still have a long way to go in terms of reaching their goals. One of the most important factors that businesses need to consider is the quality of the data they collect.

The current trends in data analytics include the use of predictive models, the rise of edge computing, and hybrid computing. Machine-learning-based solutions will also be used to improve decision-making and business management.

Social Media is Continuously Evolving

The importance of social media platforms is acknowledged by digital marketers. There are over 4.26 billion people globally who use these platforms, and by 2027, this number is expected to grow even more. It is expected that social media will continue to remain a vital part of any digital marketing campaign.

As social media continues to evolve, brands will need to adapt to keep up with the changes and remain relatable to their target audiences. This can be done through the use of tools that help them analyze and improve their social media efforts.

The rise of micro-influencers on social media will continue. They will continue to gain popularity due to their niche focus.

Authentic Content is Still the most Valuable Asset

The trend toward long-form educational content is expected to continue in content marketing. This is because when Google’s helpful content update was released late last year, it demonstrated how valuable these types of content can be. The best content will provide users with the necessary information to make informed decisions.

Chatbots and AI are all Over the Place

As the evolution of more sophisticated AI and chatbots continues, small businesses will be able to easily access these tools, which can answer customer inquiries at any time of the day or night.

According to Joe Penick, a former marketing executive at Lumen Technologies, AI-powered chatbots can help expand a company’s contact strategy and improve customer support. They can also collect and analyze customer data to improve a customer’s experience.

A report released by the revenue acceleration platform Drift revealed that 42 percent of consumers use chatbots and artificial intelligence for purchases. However, most small businesses aren’t using these tools.

MetaVerse is on its way

The metaverse is a futuristic blend of AI, VR, and AR that creates a new 3D experience that lets users immerse themselves in the digital world. Although the technology initially struggled to catch on, most companies will start adopting it as it improves.

Retail brands are also using augmented reality to create shopping experiences that are interactive and blended. For instance, they can allow customers to try on clothes or live in a certain geographical area through their avatars.

Diversity and Inclusion are now Imperatives Conclusion

The goal of marketing is to connect with your target audience, and that is constantly changing. When developing and launching a campaign, consider the various technology trends that are shaping the way people consume and interact with content. By utilizing the latest tools, you can ensure that your campaign will resonate with your audience and gain the necessary traction.

Nlp Case Study: Build Your Own Skill Matching Algorithm


Building a good resume has always motivated every student out there to get hired by their dream company. Thousands of people from various platforms like Linkedin, chúng tôi etc., start applying as the company starts its recruitment process. It’s highly impossible to, of course, interview everyone who applies. Here comes artificial intelligence’s resume screener (Word2Vec) for identifying good resumes and shortlisting those for interviews.

After cleaning the data with NLP methods such as tokenization and stopword removal, I used Word2Vec from gensim for word embeddings. Using these word embeddings, the K-Means Algorithm is used to generate K Clusters. Some of the clusters in this list contain skills (Tech, Non-tech & soft skills).

Learning Objectives 

In this article, you will-

Identify the layout of the resume and determine the flow of content.

Learn about Word2vec

How does Word2Vec help in extracting skills from resumes?

Table of Contents

Dictionary Approach for Resume Screening

What is Word2Vec?

3.3 Finding the similarities between JD skills and resume tokens.

Drawbacks of Word2Vec Skill Matching



Dictionary Approach for Resume Screening

A resume screener usually includes the following steps:

Reading resume

Layout Classification

Identifying the resume’s layout is essential since it determines the flow of content within the resume

Section Segmentation

Identifying the section headers and segmenting the resume using these headers like Educational Qualification, Work Experience, Skill Set sections, etc.

Information extraction Includes

Candidate’s Primary Details

Skill Set

Academic Details

Work Experience

Company and job designation

Job Location

Skill set extraction includes identifying the technical skills present in the resume and matching them with JD’s mandatory skills. The easiest way of extraction is by checking its presence in the technical skills dictionary in the backend. Usually, JD has domains specified in it as skills, and hence the skills in the dictionary need to be mapped to its domain.

To solve this problem, instead of checking for the presence of a skill in the dictionary, checking for the presence of a skill or its relevant skills will be more efficient. A deep learning architecture has been introduced in this article to match resume skills with JD skills efficiently.

What is Word2Vec?

Word2Vec is one of the word embedding architectures for transforming text into numerics, i.e., a vector. Word2Vec is different from other representation techniques like BOW, One-Hot encoding, TF-IDF, etc., as it captures semantic and syntactic relationships between words using a simple neural network with one hidden layer. In short, the words that are related will be placed close to each other in the vector space. The weights obtained in the hidden layer after the convergence of the model are the embeddings. So, using word2vec, we can perform tasks like next word/words prediction based on the two different Word2Vec architectures

Given a sequence of words, i.e., context words, it predicts a word that is highly probable to occur next.

It works exactly opposite to CBOW, which is given the word, it predicts the next t context words.

How is Word2Vec Effective for Skill Matching?

How’s word2vec useful in matching resume skills with JD? The solution is just three simple steps:

Training the word2vec model

Reading the resume and performing tokenization

Finding the similarities between JD skills and resume tokens.

Training the word2vec model

Note – Our implementation is limited only to data science resumes. It can further be generalized by improving the data.

Importing all the necessary libraries

import gensim from gensim.models.phrases import Phrases, Phraser from gensim.models import Word2Vec import pandas as pd import joblib

Data Collection:

Web scraping

Data is collected by scraping data from various data science-related websites, e-books, etc., using python’s beautiful soup.

Data Preprocessing

Lower case conversion

Removal of numerics

Removal of stop words

Creating n-gram words using gensim’s phrases class. The data is passed to the phrases class and returns an object. The object returned can be saved locally and used whenever required.

df=pd.read_csv('/content/data_100.csv') sent = [row.split() for row in df['data']] phrases = Phrases(sent, min_count=30, progress_per=10000) sentences=phrases[sent]

More on gensim library

Word2Vec requires us to build the vocabulary table (simply digesting all the words, filtering out the unique/ words, and doing some basic counts on them).

The word2vec model is trained using the gensim library and is saved locally to use whenever required.

w2v_model = Word2Vec(min_count=20, window=3, size=300, sample=6e-5, alpha=0.03, min_alpha=0.0007, negative=20 ) #Building Vocabulary w2v_model.build_vocab(sentences) #Saving the built vocabulary locally w2v_model.wv.vocab.keys().to_csv(‘vocabulary.csv’) #Training the model w2v_model.train(sentences, total_examples = w2v_model.corpus_count, epochs = 30, report_delay = 1) #saving the model path = "/content/drive/MyDrive" model = joblib.load(path) print(w2v_model.wv.similarity('neural_network', 'machine_learning'))


0.65735245 Reading the resume and performing tokenization

Image – using OCR

After extracting the data, the next step is preprocessing, creating n-grams, and tokenization.

Finding the similarities between JD skills and resume tokens

Here comes the final step. After performing the first two steps, we obtain the following things

Word2vec model/Word Embeddings

Phrases object

Data vocabulary

Resume tokens

We create two arrays of JD skill embeddings and resume token embeddings for finding the numerator of cosine similarity of all the embeddings simultaneously, i.e., A.B

Drawbacks of Word2Vec for Skill Matching

What if a JD skill is not present in the vocabulary which was used for building the model? The model will not have its embedding; such words are called out of vocabulary words. This is a major drawback of word2vec. Character-level embeddings could be done to solve this issue. FastText works at character-level embeddings.

The major difference between Word2Vec and FastText is that Word2Vec feeds individual words into Neural Network to find the embeddings, whereas, FastText breaks words into several n-grams (sub-words). The word embedding vector for a word will be the sum of all the n-grams.


Installing Necessary Packages

!pip install pdfplumber !pip install pytesseract !sudo apt install tesseract-ocr !pip install pdf2image !sudo apt-get update !sudo apt-get install python-poppler !pip install PyMuPDF !pip install Aspose.Email-for-Python-via-NET !pip install aspose-words

Importing Necessary Libraries

import pandas as pd import os import warnings warnings.filterwarnings(action = 'ignore') import gensim from gensim.models import Word2Vec import string import numpy as np from itertools import groupby, count import re import subprocess import os.path import sys import logging import joblib from gensim.models.phrases import Phrases, Phraser import pytesseract import cv2 from pdf2image import convert_from_path from PIL import Image Image.MAX_IMAGE_PIXELS = 1000000000 import aspose.words as aw import fitz logger_watchtower = logging.getLogger(__name__) warnings.simplefilter(action="ignore", category=SettingWithCopyWarning)

Function for reading resume

def _skills_in_box(image_gray,threshold=60): ''' Function for identifying boxes and identifying skills in it: Given an imge path, returns string with text in it. Parameters: img_path: Path of the image thresh : Threshold of the box to convert it to 0 ''' img = image_gray.copy() thresh_inv = cv2.threshold(img, 0, 255, cv2.THRESH_BINARY_INV+cv2.THRESH_OTSU)[1] # Blur the image blur = cv2.GaussianBlur(thresh_inv,(1,1),0) thresh = cv2.threshold(blur, 0, 255, cv2.THRESH_BINARY+cv2.THRESH_OTSU)[1] # find contours contours = cv2.findContours(thresh, cv2.RETR_EXTERNAL, cv2.CHAIN_APPROX_SIMPLE)[0] mask = np.ones(img.shape[:2], dtype="uint8") * 255 available = 0 for c in contours: # get the bounding rect x, y, w, h = cv2.boundingRect(c) cv2.rectangle(mask, (x+5, y+5), (x+w-5, y+h-5), (0, 0, 255), -1) available = 1 res = '' if available == 1: res_final = cv2.bitwise_and(img, img, mask=cv2.bitwise_not(mask)) res = res + str(i) + ' ' print(res) return res def _image_to_string(img): ''' Function for converting images to grayscale and converting to text: Given an image path, returns text in it. Parameters: img_path: Path of the image ''' img = cv2.cvtColor(img, cv2.COLOR_BGR2GRAY) res = '' string1 = pytesseract.image_to_data(img,output_type='data.frame') string1 = string1[string1['conf'] != -1] res = res + str(i) + ' ' string3 = _skills_in_box(img) return res+string3 def _pdf_to_png(pdf_path): ''' Function for converting pdf to image and saves it in a folder and convert the image into string Parameter: pdf_path: Path of the pdf ''' string = '' images = convert_from_path(pdf_path) for j in tqdm(range(len(images))): # Save pages as images in the pdf image = np.array(images[j]) string += _image_to_string(image) string += 'n' return string def ocr(paths): ''' Function for checking the pdf is image or not. If the file is in .doc it converts it into .pdf if the pdf is in image format the function converts .pdf to .png Parameter: paths: list containg paths of all pdf files ''' text = "" res = "" try: doc = for page in doc: text += page.get_text() if len(text) <=10 : res = _pdf_to_png(paths) else: res = text except: doc = aw.Document(paths)"Document.pdf") doc ="Document.pdf") for page in doc: text += page.get_text() if len(text) <=10 : res = _pdf_to_png("Document.pdf") else: res = text os.remove("Document.pdf") return res

Function for finding Cosine Similarity

def to_la(L): k=list(L) l=np.array(k) return l.reshape(-1, 1) def cos(A, B): dot_prod=np.matmul(A,B.T) norm_a=np.reciprocal(np.sum(np.abs(A)**2,axis=-1)**(1./2)) norm_b=np.reciprocal(np.sum(np.abs(B)**2,axis=-1)**(1./2)) norm_a=to_la(norm_a) norm_b=to_la(norm_b) k=np.matmul(norm_a,norm_b.T) return list(np.multiply(dot_prod,k))

Function for finding the similarities and returning the final matched skills

def check(path,skills,l2,w2v_model1,phrases,pattern): text = ocr(path) text = re.sub(r'[^x00-x7f]',r' ',text) text = text.lower() t2 = text.split() l_2=l2.copy() match=list(set(re.findall(pattern,text))) sentences=phrases[t2] resume_skills_dict={} res_jdskill_intersect=list(set(sentences).intersection(set(l_2))) if(len(match)!=0): for k in match: k=k.replace(' ','_') resume_skills_dict[k]=1 try: l_2.remove(k) except: continue l6=list(set(l_2).intersection(skills['0'])) l6_minus_skills=list(set(l_2).difference(skills['0'])) for i in l6_minus_skills: resume_skills_dict[i]=0 if(len(l6)==0): return resume_skills_dict l4=list(set(sentences).intersection(skills['0'])) arr1=np.array([w2v_model1[i] for i in l6]) arr2=np.array([w2v_model1[i] for i in l4]) similarity_values=cos(arr1,arr2) count=0 for i in similarity_values: resume_skills_dict[l6[count]]=1 count+=1 return resume_skills_dict

Functions required for performing JD skills preprocessing

def Convert(string): li = list(string.split()) return list(set(li)) def preprocess(string): string = string.replace(",",' ') string= string.replace("'",' ') string = Convert(string) return string

Main Function

if __name__ == "__main__": #Arg 1 = vocabulary, Arg 2 = model, Arg 3 = phrases object, Arg 4 = JD's Mandatory Skills, Arg 5 = Resume Path argv = sys.argv[1:] w2v_model1 = joblib.load(argv[0]) skills=pd.read_csv(argv[1]) mapper = {} underscore=[] jd_skills=argv[3] jd_skills=" ".join(jd_skills.strip().split()) jd_skills=jd_skills.replace(', ',',') for i in jd_skills.split(','): if '_' in i: underscore.append(i) mapper[i.lower().replace('_',' ')] = i jd_skills=jd_skills.replace(' ','_') jd_skills=jd_skills.replace(',',', ') for i in jd_skills.split(', '): if i not in underscore: if '_' in i: mapper[i.lower().replace('_',' ')] = i.replace('_',' ') elif '-' in i: mapper[i.lower().replace('-',' ')] = i else: mapper[i.lower()] = i jd_skills=jd_skills.replace('-','_') phrases=Phrases.load(argv[2]) lines = [preprocess(jd_skills.lower().rstrip())] phrases=Phrases.load(argv[2]) final_jd_skills=list(set(lines[0]).intersection(skills['0'])) path = argv[4] res=check(path,skills,lines[0],w2v_model1,phrases,pattern) for dict in res: res_dict={} for i in dict.keys(): j=i.replace('_',' ') res_dict[mapper[j]] = dict[i] print('skills_matched :',res_dict)

Command Line Argument

!python3 chúng tôi '/content/drive/MyDrive/Skill_Matching_Files/Model(cbow).joblib' '/content/drive/MyDrive/Skill_Matching_Files/vocab_split.csv' '/content/drive/MyDrive/Skill_Matching_Files/phrases_split.pkl' 'julia, kaggle, ml, mysql, oracle, python, pytorch, r, scikit learn, snowflake, sql, tensorflow' '/content/drive/MyDrive/Skill_Matching_Files/TESTING RESUME/Copy of 0_A.a.aa.pdf'


skills_matched : {'python': 1, 'r': 1, 'oracle': 0, 'snowflake': 1, 'pytorch': 1, 'tensorflow': 1, 'ml': 1, 'sql': 1, 'kaggle': 1, 'mysql': 1, 'julia': 1, 'scikit learn': 1} Conclusion

I hope the article provided you the insights into extracting skills from resumes. You learned how the Word2Vec word embedding technique is used to vet the resumes by several companies in the recruitment industry and companies.


Small Business Marketing: 6 Strategies For Growth

If you’re planning to launch or grow your SME in 2023, discover 5 small business marketing strategies to accelerate your growth from startup to long-term stability

Launching a start-up can be an exhilarating experience. However, there’s a difference between launching an enterprise and being able to grow a small business so that it becomes a long-term success. The key to success is ensuring your small business marketing activity is working efficiently and effectively to build an audience for you.

If small business marketing was easy, everyone would be successful first time. Oftentimes what happens is that when a startup is launched, its founders tend to get overzealous with their efforts to monetize its products and services, while failing to build a solid foundation from which the startup can actually be a viable company in the future.

While running a small business presents many unique challenges, the reality is that its growth starts with one thing: marketing to build an audience.

If this remains the focus (assuming that the service or product that the startup offers is also up-to-par), success will surely follow.

1. Figure Out Your “Sweet Spot”

First and foremost, it’s important to figure out your “sweet spot.” If you’re confused as to what I mean by that, the sweet spot is where your knowledge and skill expertise intersects with your genuine passion for a subject.

It means truly having a passion for the industry or subject matter, along with in-depth knowledge and/or skill within it. Of course, this is easier said than done, but the truth is that you need to love what you do and be damn good at it as well.

For example, if you have exceptional coding skills, and your passion is in cooking, you might want to consider ways in which you can merge the two, such as by creating a unique cooking app.

Access Business Member resource – Complete digital marketing for startups, small and mid-sized businesses

Learn how to use digital marketing to grow online business for small and medium businesses (SMEs or SMBs) and startups using the RACE Planning framework

Access the Digital marketing plan template for startups, small, and mid-sized businesses

2. Discover Your Content Tilt

Your content tilt is what makes your own approach to the particular niche or area that you’re going to business in different from everyone else’s. Find a particular area that there’s an opportunity in and a gap in products or services. You don’t want to enter an over-saturated market, but instead, to find a niche that is underserved.

Our content marketing Learning Path outlines these key features of content marketing:

The quality and range of content must be outstanding and sustained to compete.

You need a defined, branded hub or resource area to share content.

You need to invest in seeding content and using influencers to increase awareness and sharing of content.

If you get the whole process right it will support your overall brand marketing goals.

You need the people, tools and process to monitor content and sharing effectiveness.

Core Module

Define a planned approach to content marketing

Part of the Content marketing Toolkit

Learn how to define an effective content marketing process for your business and market

Learn More

3. Reach and convert audiences

You have launched your product – congratulations! Now, you need to grow your subscriber/follower rate. The best way to do this is to leverage audience aquisition tactics across paid, owned and earnt media. Remember, even if you are able to attract a high amount of web traffic, it’ll all be for nothing if you can’t also get the visitors to opt-in to your content.

Focus on audience personas and segmentation to ensure you are positioning your target messages efficiently and effectively. Our define audience personas module demonstrates how using personas could help you and your small business:

Improve site and experience meet customer needs: Both navigation and content can be made more customer-centred through the use of personas.

Increase conversion: The focus on customer journeys and user task completion that the approach encourages should help with this, as will creation of more engaging content assets which set the right tone and style to appeal to different types of purchaser.

Encourage more targeted media spend and integration of a website with other channels: If cross-channel personas can be adopted, this will help facilitate multichannel journeys and media buying.

Streamline team collaboration through a clear research and insight-led understanding of target audiences. Improvements can be based on clear data-led and research-led assumptions about priority users.

Core Module

Define audience personas

Part of the Content marketing Toolkit

Learn how to develop a customer persona that can help you to target your marketing more effectively

Learn More

4. Diversify Your Core Digital Value Proposition

After you have been able to build up your audience from your core platform channel, it’s then time to expand and not rest on your laurels. You can do this by expanding into different delivery channels by which you hope to attract and maintain an audience. This will vary from business to business so you will need to use your own findings from the ongoing customer analysis you conduct. As a starting point, Ecommerce Training Academy lists its top e-commerce digital marketing channels: 



Paid Search

Content Marketing

Social Media



There are many opportunities for small business marketers in diversification. Not only will you put your brand in front of more eyes, but you can gain stronger loyalty and engagement from your current audience, as they’ll have multiple options through which they can engage with you.

5. Begin to Monetize Your Content

The final step of the process of launching and growing your startup is focused on monetizing your content. If you’ve followed the previous steps correctly, you should by now have a fair audience base and market share for your area. It’s now time to reap the rewards.

The key way to monetize your content is to see what works and what doesn’t work. You already have the subscriber count, so begin to analyze the quantitative and qualitative data and make adjustments when needed and see where there are opportunities to begin converting your audience into being paying customers.

The content operation models matrix allows you to classify the forces within your small business marketing strategy and identify opportunities for revenue.


Since the vast majority of startups fail within their first two years, do you really want to keep following the same outdated rules that other unsuccessful startup founders did?

Just make sure to offer something that’s valuable and fills in a market gap, build your audience around it, and then monetize it. With attention spans shorter than ever and there being a growing number of options that are all vying for the attention of consumers, it makes sense to build your audience first and only then to focus on monetizing your product or service.

In the content-obsessed world that we live in today, this is the best path to long-term, sustainable growth for your small business. Good luck!

Fatmir Hyseni is the CMO of

Fatmir Hyseni is the CMO of Kosbit , a global full vendor for AT&T and a Strategic Advisor for Silverpost , a marketing platform based on Instagram. As an award-winning Chartered Marketer, Fatmir is passionate about digital transformation and tech startups and contributes to several digital and technology blogs, including Forbes. You can follow Fatmir on Twitter or connect on LinkedIn

Top 10 Digital Marketing Courses In Aurangabad To Learn Digital Marketing

Digital marketing is a type of marketing that promotes products and services by using the Internet and online-based digital technology such as desktop computers, mobile phones, and other digital media and platforms. Its growth in the 1990s and 2000s revolutionised the way brands and businesses utilise technology to sell themselves.

Demand For Digital Marketing Experts in Aurangabad

Digital Marketing jobs are currently in high demand, and businesses and recruiters are seeking digital marketers and SEO specialists regularly.

The below image shows how popular Digital Marketing jobs in Aurangabad with the result of 1274 available on LinkedIn and will continue to grow.

How to Choose Right Digital Marketing Course in Aurangabad?

The digital world is an ever-changing environment that is ruled by technology. Every business needs a support system to keep them ahead in the game. A digital marketing course can help you understand your digital market better. The growth of the internet and e-commerce means that there is a huge digital market out there that needs to be effectively used. This industry incorporates a number of fields including SEO, PPC, affiliate marketing, and email marketing. Having trained by experts in this field will help in acquiring real knowledge in the field of digital marketing.

Disclaimer: All the digital marketing courses and the information listed were taken from various sources on the Internet and can be changed at the institute’s convenience. We do not take any responsibility if the information mismatches. So please cross-check the information from their website once before you enroll.

Top 10 Digital Marketing Courses in Aurangabad 1. Digital Scholar

Digital Scholar is a famous digital marketing institute in India that offers thorough training in the field. They specialise in offering hands-on digital marketing training with real-world projects and offer agency-based training.

Digital marketing is now a multi-faceted industry with several applications, and it is expected to develop at a high rate in the future. The importance of digital marketing is recognised by Digital Scholar, who guarantees that the necessary training is supplied on time.

You may be curious as to how we go about accomplishing it. On the other side, our educators pave the path. At Digital Scholar, you will be trained by Sorav Jain, an industry-leading specialist with a decade of experience in the digital marketing field. His digital marketing business has a sister company called Digital Scholar.

Students at Digital Scholar benefit from agency-based learning, which offers them an amazing learning experience that will help them in a number of ways.

Digital Scholar also has a terrific faculty, all of them are digital marketing specialists. They can bring a plethora of information and skills.

More than 300 national and international placement firms partner with Digital Scholar. This allows students to interview for lucrative employment at a variety of national and international companies. After all, everyone needs the correct guidance and the right guiding platform, and Digital Scholar provides both to its pupils.

Read on to find out more about the course. Below mentioned course syllabus is the updated course curriculum for the online digital marketing course in Aurangabad;

Course Syllabus

Orientation & Fundamentals of Marketing

Personal Branding

Content Writing

WordPress Management

Search Engine Optimization

Facebook & Instagram Ads

Search Engine Marketing

Email Marketing


Sales Funnels

LinkedIn Marketing

Instagram Influencer Mastery

Social Media Management

Agency Management

International freelancing

Other Customized Modules Unique to Digital Scholar

Making Money Online

Selling And Pitching Tips

International Freelancing

Course Highlights Course Faculty

Train under the direction of Sorav Jain, one of India’s top digital marketing specialists, and his team of seasoned professionals.

Certifications Offered

Digital Scholar offers 20+ digital marketing certifications. These Certificates are industry recognised and have a high value in the Market.

Digital Marketing Certifications

Hubspot Certification

SEMRush Certifications (6)

Google My Business Certification

Search Ads Certification

Google Display Ads Certification

Google Mobile Certification

Shopping Ads Certification

Video Ads Certification

Module Specific Certifications (11)

Companies Where Our Students Are Placed

Digital Scholar has tipped up with the top digital marketing companies.

Digital Scholar’s Placement Partners

Success Stories of Our Students


PPC Campaign Specialist

Arpit Gupta

Cracks 12 LPA

Watch Video

Marketing Executive

Assistant Digital Marketing Manager


Cracks 7.5 LPA

Watch Video


Head of Digital Marketing

Rubia Naseem

Cracks 7.2 LPA

Watch Video

Google Reviews and Ratings Course Duration & Fees

The online course is four months long, & all the modules are covered extensively. The course fee is ₹75,000. Call us at +91-9513632705 for the offer price. Of this, Rs. Four thousand will be spent back on you for a domain, hosting, and marketing budgets for hands-on learning. Here are the upcoming batch details for the online digital marketing course in Aurangabad.

Upcoming Batch Details

Course Duration

4 Months

Course Modules

14+ Modules & 3 Specialization

Course Certificates

20+ Certificates

Training Mode

Live Online Classes

Weekend Batch

Saturday & Sunday

Starts From

22nd July, 2023

Course Fee


Contact Number


Download Brochure

2. Digitalkal

DigitalKal is a digital marketing training company and consultancy. The founders of DigitalKal are professional trainers in digital marketing and academic fields, with expertise spanning over 20 years. They offer courses in digital marketing to students, professionals, entrepreneurs, corporations and freelancers. The aim is to facilitate everyone’s learning and make them proficient in implementing digital platforms.

Course Syllabus

Video Editing

Website Creation using Word press

Social Media Marketing (SMM)

Google Ads (SEM)

Google Analytics

Search Engine Optimization (SEO) 

Course Highlights 

Attend Free Demo Session 

Hands-on Training on all modules of Digital Marketing

Daily Assignments & Interactive Classroom Exercises

11+ Years of Experienced  Trainer

Digitalkal  Completion Certificate

Central Govt. Registered Company

A pool of 25+ trainers

Updated Content from the USA

100% Placement Assistance to our Students for immediate Vacancies in the industry

Get ready for 16 Certifications including Google Ads, Google Analytics, Inbound Marketing, and Email Marketing.

Total 15 + Centers PAN India and growing.

Fastest Growing Network in Digital Marketing Training

Every Student will get (LMS) Lifetime Study Material Access on the cloud

Course Fee

Rs.49,999 + 18% GST 

Address: 1st Floor, HM Complex, Ramghat Rd, opp. Axis Bank, Aligarh, Uttar Pradesh 202301

3. Ingenious Academy

Ingenious Academy Founded by individuals with a deep passion ingenious academy not only teaches but also trains its students to become professionals in their fields. Ingenious Academy proudly stands as an IT training institute for placement. They offer courses in IT and digital marketing fields.

Course Syllabus

Introduction & Basics

Website Development

WordPress CMS – Basic & Advanced Development

Content Creation

SEO – Search Engine Optimization

Google Webmaster

Google Tag Manager

Google My Business

Marketing Fundamentals

Search Engine Marketing

Google Ads

Paid Campaign Project Analytics



Linked In


Social Media Monitoring & Analytics

Influencer Marketing

Mobile And App Marketing

Google AdMob

Digital Asset Management


Affiliate Marketing

Email Marketing

Programmatic Advertising And Adsevers

Google Ad Manager – DFP

Google Adsense

Google Analytics

Course Highlights

Advanced 100% live + On Job Digital Marketing training

132+ Hours Classroom Training Program

Work on live projects

Internship Program

100% Placement assistance

150+ Tie-Up companies

10+ Years Corporate Experienced Trainer

Top and genuine placements providing institute in Aurangabad

All necessary tools, tricks and tweaks in every platform

LMS Platform

Course Duration & Fees

4 months of learning

Address: Ingenious Academy, Plot No.10, Near Matoshri Hospital, Pushpanagri, Central Bus Stand Road, Opposite S T Workshop, Aurangabad – 431001

Phone: +919130016000

4. Ajd’s Academy

The AJD’S ACADEMY was founded by experts to educate a new generation of professionals in their comfort zone. We offer courses in Digital Marketing, Web Development, Website Design, HTML, PHP, CSS, JavaScript and E-Commerce.

Course Syllabus Course Duration and Fees

INR 4000 

Address: Above Union Bank, behind Vivkenand College, Samarth Nagar, Aurangabad, Maharashtra 431001

5. Ewebdigital

As a provider of comprehensive web services, Ewebdigital has expertise in Website designing & development, Digital Marketing, E-commerce solutions, software development and application development. They offer digital marketing training which covers many aspects of digital marketing.

Course Syllabus Course Highlights

Digital Marketing Experts As Faculty

100% Job Assistance

Comprehensive Syllabus

Experience With Live Projects

Industry Recognized Certification

Post Training Support

Course Duration and Fees: INR 4000

Address: Meghmalhar Complex, Above Maratha Hotel Cannought, N 5, Cidco, Aurangabad, Maharashtra 431003

Phone: +91 8983848591

6. Boost Media

Boost Media has been providing reliable digital marketing services. They have a digital marketing course in Aurangabad to learn to turn a business into a success through learning and implementing the digital marketing methods which can boost and provide new business.

Course Syllabus

Digital Marketing Overview

WordPress Blog Website Designing

Keyword Planner (Keyword Research)

Search Engine Optimization (SEO)

Google Analytics & Webmaster Tool

SEO Tools & Auditing Report

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Email Marketing Using Tools

Content & Blog Marketing

Affiliate Ecommerce Marketing

Lead Generation Campaign

Marketing Strategy For Business

Business Listing

Brand Management

Freelancing Project

Google Adsense

Resume Building

Job Assistance

Course Highlights


Live Training

Address: Office 3, Kalalaxmi Apartment, Samadhan Colony, Kokanwadi, Aurangabad – 431001

Phone: +91-9011170786

Email:  [email protected]

7. Bigmarkeducation

Bigmarkeducation premium Digital Marketing training institute offers customised Digital Marketing courses for those interested in taking their career to the next level through Digital Marketing. They offer a well-structured and comprehensive course content covering all aspects of Digital Marketing

Course Syllabus

Digital Marketing Overview

Keyword Planner (Keyword Research)

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Content & Blog Marketing

Address: Plot N0.3, Niranjan Housing so., Tilak Nagar, Opp. Gurukul Classes, Behind SBH Bank, Amarpreet to Dargah Road, Aurangabad, Maharashtra.

Phone: +91 9823016554

Email:  [email protected]

8. 360DigiTMG Course Syllabus

Introduction to Digital Marketing

Creation of Website using WordPress

Content Creation – Text, Creatives & Videos

Search Engine Optimization (SEO)

Social Media Marketing (SMM)

Search Engine Marketing (SEM)

Google Analytics

Email Marketing

Conversion Rate Optimization

Affiliate Marketing

Reputation Management

Course Duration and Fees

60 Hours of Intensive Classroom & Online Sessions & Rs. 21,240/-

Address: 360DigiTMG – 1st Floor, Dr Sodhi’s Kewal Care Hospital, Behind Gurudwara, Osmanpura, Aurangabad, Maharashtra – 431005

Phone: +91 9989994319

9. Crelite Technologies

Crelite Technologies is a software development, IT support and digital marketing company in the Tri-State area providing affordable IT and digital services. they have helped companies all over India, mainly in Aurangabad, with their IT needs over the years. They also offer online digital marketing courses with internship opportunities.

Course Syllabus

Website Planning


Search Engine Marketing

Google Analytics

Social Media Marketing

Reputation Management

Email Marketing

Growth Hacking

Course Highlights

Live practical sessions

Google Certification

An internship facility in IT Companies

100% placement assistance

Address: Opp. Lifeline hospital, 2nd floor, N9, Plot. 13 M2 Road Aurangabad

Phone: 8308303340

10. Punk Digital Marketing Academy

Punk Marketing Academy is the first digital marketing training academy in Aurangabad that offers a Digital Entrepreneurship Program, which is exclusively tailored to meet the demands of progressive businesses and corporate. Their Digital Marketing Training course will teach you everything you need to know about digital marketing.

Course Syllabus

Website Creation

Google AdWords


Social Media

Email Marketing

Google Analytics


Content Creation

Address: Pushpa Building, 3rd Floor, Beside HDFC Bank, Nageshawarwadi Road, Nirala Bazar 

Phone: 8080466162



Wishing you the best & Happy digital marketing learning!

Enquire Now


1. What is the best course for digital marketing?

Several different courses are available in the market regarding digital marketing. Some of these courses provide more value, while others do not. Digital Scholar’s 4 Months Online Digital Marketing Course is regarded as the best premium agency styled digital marketing course in India, based on Google reviews of our students.

2. How much can a fresher earn in digital marketing?

Digital Marketing Freshers’ salary is based upon their knowledge, practical applications and certifications done by them. The salary range starts from 10k. But, In Digital Scholar, after completing the course we are offering them 100% placement assistance and their salary package starts from 20,000 to 40,000 based on their performance.

3. How many months is the digital marketing course?

Depending on your chosen online certification course or private institute, the duration of the course can also vary from three months to six months. Digital Scholar’s Online Digital Marketing Course duration is 4 Months.

4. Is digital marketing Easy?

Digital Marketing is easy to learn when compared with other industries. But, it depends on where you learn, how you learn and what you learn. In Digital Scholar, We teach you digital marketing practically with the most updated curriculum consisting of 14+ modules and 3 specializations.

Update the detailed information about Case Study On Dabur’s Digital Marketing Strategies on the website. We hope the article's content will meet your needs, and we will regularly update the information to provide you with the fastest and most accurate information. Have a great day!