Trending December 2023 # Dark Sky Is Officially Dead: Here Are The Best Alternatives # Suggested January 2024 # Top 16 Popular

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Joe Hindy / Android Authority

Dark Sky shut down its doors on Android a couple of years ago after Apple purchased the app. The company then removed it from the Apple App Store back in September of 2023. As of January 1st, 2023, Dark Sky is shut down for good. That means the API goes down, the app will cease to function, and it’ll no longer be available anywhere. It’s a sad day since we quite liked Dark Sky when it was on Android. Now, it’s time to shop for alternatives. Here are the best Dark Sky alternatives you can get on iOS and Android.

To douse your hopes a little bit, it’s important to note that there is no weather app quite like Dark Sky. It’s probably why Apple bought the app, because it was truly unique in its space.

For iOS users, Apple’s stock weather app has many Dark Sky features. This is why Apple bought the service. If you want the closest possible experience to Dark Sky, your best bet is to use the stock Apple weather app. Unfortunately, it’s not available for Android.

The best Dark Sky alternatives

Pricing (Android): Free / $1.99

Pricing (iOS): Free / $1.99 per month / $9.99 per year

Platforms: iOS (App Store) and Android (Google Play)

What we like:

Covers all of the bases with hourly and daily forecasts, a radar, hyperlocal weather, and more.

The Android version is pay-once and reasonably inexpensive.

Clean, simple UI that works quite well.

Extras like air quality, sun and moon tracking, and more are fun.

What we don’t like:

The iOS version is more expensive.

Radar can sometimes jam up on you.

Ads on the free version can be annoying sometimes.


Pricing: Free / $1.99 per month / $19.99 per year

Platforms: iOS (App Store) and Android (Google Play)

What we like:

AccuWeather is a big name in weather, and many other apps use AccuWeather to source weather information.

Above average radar, even if it’s still not comparable to Dark Sky.

The MinuteCast feature is an okay competitor to Dark Sky’s up-to-the-minute forecasting capabilities.

What we don’t like:

The app is consistently updated, and not every UI update is a positive one.

The widgets could be better.

It switched from a single payment to a subscription plan, which is never a popular move.

Pricing (Android): Free / $0.99 per month / $3.99 per year

Pricing (iOS): Free / $4.99 per month / $19.99 per year

Platforms: iOS (App Store) and Android (Google Play)

What we like:

A sassy app that adds a bit of comedy to the weather experience.

Ritzy features like a 70-year weather history and strong customization features help set it apart from the rest.

The iOS version is current with support for things like Dynamic Island and Apple Watch support.

Some of the more reliable current, hourly, and daily forecasts of any app on the list.

What we don’t like:

The Android version does not garner attention from the developer like the iOS version does.

Some of the features, like the achievements and recording your own weather videos, are a little gimmicky.

Carrot Weather is a tale of two experiences. The iOS app is easily among the best weather apps on the whole platform. It’s updated regularly, has excellent accuracy, tons of customization, and integrates well with modern Apple things like Dynamic Island and the Apple Watch. We recommend it wholeheartedly, and it’s one of the more popular Dark Sky alternatives. You can even set the weather aggregator to Apple Weather, which is what Dark Sky got integrated into. It’s almost kind of like having Dark Sky again.

The Android version, on the other hand, hasn’t been updated in a couple of years, doesn’t have the modern features of its iOS bunkmate, and it’s not one we recommend. The developer has stated that the iOS version makes more money, and so that’s where the attention goes. That’s fair. However, we hope they give the Android version some love again someday because we’d love to recommend it there too.

Pricing: Free (optional donation)

Platforms: iOS (TestFlight) and Android (Google Play)

What we like:

It’s free and open-source. There’s even a FOSS variant on F-Droid for Android users.

Includes the basic stuff like real-time temperature, air quality metrics, 15-day forecast, and more.

The app also includes global weather data and weather alerts.

A very clean UI that is easy to read.

What we don’t like:

It may be a bit too simple for some folks.

Does not include a radar.

The iOS version is still in TestFlight.

Pricing: Free / $2.99 per month / $29.99 per year (may vary slightly by platform)

Platforms: iOS (App Store) and Android (Google Play)

What we like:

Excellent radar with plenty of layers to customize how you want.

Compatible with Wear OS and Apple Watch.

Capable of sending storm alerts and other warnings.

Surprisingly accurate.

What we don’t like:

Regular weather functions, like forecasts or current conditions, aren’t as robust as some other apps.

Some of the really cool stuff, like hurricane tracking, is in the premium version only.

MyRadar is one of the truly excellent radar apps on iOS or Android. It’s not quite as flashy as Dark Sky’s, but it’s very nearly as reliable. The map has pleasingly smooth animations, tons of layers to apply, and it’s among the most accurate radars on the list. There are some other decent features as well, although they require a premium subscription. We really like it as a hurricane tracker as well, and it’s one of our favorites in that category.

The only downsides of the app include a slight learning curve, and it’s not like most other weather apps on the list. In fact, many people pair this with a second, more traditional weather app for stuff like long-term forecasts. Still, this is one of my personal favorite weather apps, and it’s what I switched to after Dark Sky left Android.

Pricing: Free / $14.99 per month / $9.99 – $99.99 per year

Platforms: iOS (App Store) and Android (Google Play)

What we like:

NEXRAD Level 3 radar, which is a rarity in this space.

A variety of built-in alerts, including tornado,k flash flood, and marine warnings.

One of the truly excellent weather radars on either iOS or Android.

Competes very well with MyRadar.

What we don’t like:

Like MyRadar, you’ll likely want to pair this with something more traditional for forecasts.

Somewhat unorthodox subscription options.

There is a slight learning curve.

Radarscope competes with MyRadar for the best radar app on iOS or Android. Much like MyRadar, this app is almost exclusively a weather radar app. That means you won’t get things like forecasts and other stuff. Instead, you get a seriously powerful set of features and one of the most reliable radars on mobile.

It has some power user features like NEXRAD Level Three radar data, which is the top of the food chain for consumer-level products. It’s very reliable the vast majority of the time, and there are even other radar options if you want to see more. The only downside is the subscription cost. You can pay $9.99 per year for basic access, or $14.99 per month, which includes things like 30 days’ worth of radar data, hail size data, and other perks. It’s pricy, but definitely worth it if you’re into this kind of stuff.

Today Weather

Pricing: Free / $0.99 per month / $3.99 per year

Platforms: iOS (App Store) and Android (Google Play)

What we like:

Simple, customizable UI and widgets make for a weather app you actually like using.

Multiple weather sources, including AccuWeather, OpenWeatherMap, Foreca, and others.

It’s usually accurate, although that may vary based on which weather source you use.

The radar is not as good as the best, but it’s still better than average.

What we don’t like:

Minor quirks on both platforms may not please everybody.

While everything about the app is good, nothing about the app is exceptional except the looks.

Pricing: Free / $3.99 per year

Platforms: iOS (App Store) and Android (Google Play)

What we like:

The 3D radar looks and acts like the Dark Sky radar, which may please some people.

Competes with Radarscope and MyRadar as one of the best weather radars on mobile.

What we don’t like:

Like its competitors, it’s a great radar, but not a great general weather app.

The sheer number of settings can be a little overwhelming initially, especially if you don’t know a lot about weather models.

Ventusky is probably your best Dark Sky alternative if you want to keep that wonderful 3D world map that Dark Sky had. This app does it, and it does it just as well as Dark Sky did. The app includes dozens of weather models as well, so you can choose which complex mathematical formula you want to predict your weather.

The app has some other things going for it. It’s cheaper than Radarscope and MyRadar while being just as reliable, if not more so in some cases. The UI is clean and smooth. Really, aside from needing a companion weather app for the usual stuff like forecasts, this one is a slam dunk. It’s definitely worthy of consideration for a Dark Sky replacement.

Pricing: Free / $0.99 per month / $9.99 per year

Platforms: iOS (App Store) and Android (Google Play)

What we like:

Long list of features, including some flashy extras like lightning maps, International radar support, and weather cameras you can tap into.

It also includes the basics, like current weather, forecasts, air quality, pollen counts, etc.

A simple UI that does well to show you all of the above listed features without feeling too cramped.

Reasonably good weather radar.

What we don’t like:

It can be a little over-the-top with notifications.

More recent editions seem to be a little buggy.

Pricing: Free / $2.99 per month / Up to $29.99 per year

Platforms: iOS (App Store) and Android (Google Play)

What we like:

There are 51 different layers on its weather radar.

Direct access to 55,000 webcams that are viewing weather conditions.

Several different weather models to choose from, including big shots like GFS by NOAA.

Worldwide access with over 40 supported languages.

What we don’t like:

As with all the other radar apps, you’ll need a regular weather app for the basic stuff like forecasts.

The more granular options and support require a subscription.

You're reading Dark Sky Is Officially Dead: Here Are The Best Alternatives

Here Are The 10 Best Htcu11 Screen Protectors

Best Samsung Galaxy S8 screen protectors

Best Chinese Android phones

If you go online and search for screen protectors for your HTCU11, you’ll find a lot of different options. This means that making a decision on which one to get can be quite hard and time-consuming. To make the process a bit easier for you, we’ll show you our picks for best HTCU11 screen protectors.

Supershieldz HTCU11 screen protector

Supershieldz’s screen protector covers the entire front part of the device and has cutouts on the top and bottom for the camera, sensors, and the home button. Made from tempered glass, its 0.3 mm thick and has a hardness rating of 9H. It features both hydrophobic and oleophobic coatings for protection against sweat and oil residue from fingerprints, so you won’t have to wipe it down numerous times per day.

The screen protector has rounded edges for better comfort and is highly transparent with a light transmittance of 99.99 percent. The manufacturer promises you won’t see that annoying rainbow effect and that the product won’t leave any residue when or if you decide to remove it.

The current price on Amazon is $7.99, which gets you two screen protectors that are covered by Supershieldz’s lifetime replacement warranty. When it comes to glass HTCU11 screen protectors, you’ll find this one is both high-quality and super affordable.

Skinomi TechSkin HTCU11 screen protector

This screen protector offers full coverage, is optically transparent, and case-friendly. It’s made of a thermoplastic urethane designed to absorb impact and is flexible to make sure the screen protector also covers the slightly curved edges of the display.

The Skinomi TechSkin is resistant against scratches, punctures, UV light, and will not yellow. The manufacturer promises an easy, error-proof, as well as bubble-free installation with the help of a liquid solution that allows you to adjust the screen protector while you’re placing it on top of the display.

Made in the USA, it comes with a lifetime warranty, which means that if it wears off, you’ll get a  new one from the company. The box only contains three things which are the screen protector, a microfiber cloth, and an installation solution. To get it, you’ll have to dish out $7.85.

Antsplustech HTCU11 screen protector

Antsplustech’s screen protector for the HTCU11 is made from an ultra-tough, optically clear, military-grade, and yellow-resistant material that’s also flexible. What this means is that it fits on the display perfectly, as it can also cover the curved corners up front.

With a hardness rating of 9H, it ensures that it won’t get scratched easily, while the 99 percent light penetration ratio preserves the original viewing quality. And thanks to the oleophobic coating, you won’t have to wipe down the product every 5 minutes.

It has 2.5D rounded edges and will maintain the original touch sensitivity of the display. The retail box will set you back $6.99 on Amazon and includes two screen protectors, which should keep your device safe from harm for quite some time.

Omoton HTCU11 screen protector

This tempered glass screen protector has a hardness rating of 9H and will prevent any scratches that would otherwise occur in a close encounter with keys and other sharp objects. Each product undergoes more than 4.5 hours of temper treatment, making it five times stronger than regular glass.

The 99.99 percent transparency preserves the original screen brightness, while the thickness of only 0.26 mm maintains the display’s original response sensitivity. It has both a hydrophobic as well as an oleophobic coating, which keeps smudges and fingerprints to a minimum. The screen protector uses the Epoxy Resin glue made in Japan to stick to the display, which won’t leave any residue when removed.

In addition to two screen protectors, the box also includes two wet wipes, a microfiber cloth, dust removal and guide stickers, installation instructions, and a bubble removal card. One more thing worth pointing out is that if you buy two Omoton screen protectors, you get a five percent discount on your purchase.

Biuzko HTCU11 screen protector

Biuzko’s screen protector also has a 9H hardness rating, making it highly durable and resistant to scratches. The oleophobic coating prevents excessive fingerprints as well as oil stains and makes the product easy to clean at the same time.

It’s extremely simple to install, as all you have to do is place it on the smartphone’s screen and it will automatically “suck itself down on the phone.” In case you see a bubble or the product doesn’t stick properly to a certain section of the screen, you can quickly fix that just by peeling off the protector and then installing it again.

The product is case-friendly and comes with a lifetime warranty. Amazon is offering it for $7.81 at the moment, which gets you two screen protectors as well as wet and dry wipes, two dust removal stickers, and a cleaning cloth.

TopACE HTCU11 screen protector

This is an edge to edge screen protector that’s completely transparent, but can also be yours in the black or white color option (only upper and bottom parts) to go along with the color of your device. It features a light transmittance of 99.9 percent for an optimal and natural viewing experience and a surface hardness of 9H to protect the screen from scratches.

Made from tempered glass, it’s designed to absorb impact and if broken, it will crack into small pieces held together within the film. These small pieces aren’t particularly sharp, which minimizes the chance of possible injuries.

The screen protector has an oleophobic coating that reduces fingerprints and is 3 mm thick. The retail box includes one screen protector as well as wet/dry wipes and dust removal stickers. To get it, you’ll have to dish out $8.99.

Mangix HTCU11 screen protector

The last screen protector is made by Mangix and is a great option for those on a budget. It’s the cheapest item on this list, as it only costs $4.99. For that amount of money, you get two screen protectors manufactured from Japanese AGC glass that have a 9H hardness rating and can, therefore, really take a beating.

In case the screen protector does crack, all the small pieces will still be held together, reducing the chances of you getting hurt. The product is case-friendly and has a light transmittance of 99 percent, meaning it won’t lower the brightness of the display by much.

The manufacturer claims that it’s super thin and won’t interfere with the touch sensitivity of the screen, and that it can be reapplied if a spot or a bubble appears after the installation is completed. Those of you interested can get it on Amazon via the button below.

The #Phonepocalypse Is Over, Here Are The Highlights From October Launches

October 3 — LG V40 ThinQ

LG launched the LG V40 ThinQ on October 3. The V40 ThinQ continues the trends of LG’s V-series phones with its ultra-premium features, including a triple-lensed rear camera, a 32-bit DAC (with a headphone jack), two front-facing lenses for superior selfies, and more.

The LG V40 ThinQ specs include the expected flagship details: a Qualcomm Snapdragon 845, 6GB of RAM, 64 or 128GB of internal storage, IP68 certification, and a 6.4-inch OLED display.

October 4 — Nokia 7.1

October 9 — Google Pixel 3 and Pixel 3 XL

Google Pixel 3: Where to buy, when, and how much (Update: General sales begin)


Other than that, most of the specs and information we already knew from the multiple leaks. If you somehow missed all that, you can see a full rundown of the specs for the Pixel 3 and Pixel 3 XL here.

Google also significantly raised the price for the Pixel 3 while slightly increasing the price of the Pixel 3 XL. The Google Pixel 3 starts at $799 for the 64GB model and the 128GB model goes for $899 (the Pixel 2 was $649 and $749 respectively). The Google Pixel 3 XL price-raising is less extreme, starting at $899 for the 64GB variant and going all the way up to $999 for the 128GB model (the Pixel 2 XL was $849 and $949 respectively)

Additionally, Google launched a new tablet called the Pixel Slate and a new smart display called the Google Home Hub. No other new hardware items were announced.

And in case you missed it, we recorded a podcast immediately following the event. You can listen to it here:

October 10 — Razer Phone 2

Samsung Galaxy A9 (2023) announced: Four rear cameras, but there is more to like


The Samsung Galaxy A9 comes with a Qualcomm Snapdragon 660 chipset — the Nokia 7 Plus and BlackBerry Key2 notably feature the same processor — and 6GB or 8GB of RAM. There’s also 128GB of internal storage, which you can expand even more with the microSD slot. Everything is powered by an impressive 3,800mAh battery and the phone runs Android 8.1 Oreo.

Normally, a phone like this from Samsung — which features many similar specs as its flagship devices — would cost an arm and a leg. While Samsung isn’t selling the Galaxy A9 for the low prices the likes of OnePlus will offer, it is at least getting closer to the right ballpark: the Galaxy A9 starts at 599 euros in Europe and 549 pounds in the U.K., which is about $725 in the U.S. Once again, still too expensive, but Samsung is at least getting better.

October 15 — Palm Phone

October 16 — HUAWEI Mate 20 series

October 18 — ASUS ROG Phone

Hands-on: The ASUS ROG gaming phone is a beast


However, the ASUS ROG Phone looks a lot more like a “gaming” phone, with built-in air triggers which you can map how you like, conveniently-placed ports for charging while you are playing in landscape mode, and a suite of accessories which push the idea that the ROG Phone means serious gaming business.

The ASUS ROG Phone also looks a lot more like a phone designed specifically for gamers, whereas the Razer Phone 2 is more of a comfortable middle ground between a mass market smartphone and a gaming phone.

You’ll have two choices when you buy your ASUS ROG Phone: a 128GB storage variant, or a 512GB storage variant. Both devices come with 8GB of RAM and the same relative specs, with the 128GB variant costing $899 and the 512GB variant costing $1,099. The 128GB variant is available to pre-order now, while the 512GB variant will start pre-orders in November.

October 25 — Xiaomi Mi Mix 3

October 29 — OnePlus 6T Other Devices

NEXT: Should you replace your OnePlus 5 or 5T with a new OnePlus 6T?

Ready To See The World? Here Are The Best Travel Gadgets To Get

Adam Molina / Android Authority

Travel is coming back into the global picture, at least once we all get our vaccinations. If you’ve already scheduled your next trip, you might be looking for a few accessories to top off your luggage. Here are a few of the best travel gadgets you can get right now. From headphones and gaming systems to cables and storage, we’ve done our best to cover just about everything you could want.

The best travel gadgets

Editor’s note: We will update our list of the best travel gadgets as new products launch.

Amazon Basics Luggage

Even if you’re visiting a location for only a few days, durable luggage is vital. You certainly won’t fit all the clothing, toiletries, small possessions, and souvenirs you buy into a simple backpack. To that end, we recommend the Amazon Basics Luggage three-pack.

It’s not that we aren’t fans of smart luggage around here. The problem is that airlines aren’t big fans of smart luggage due to their batteries. For example, Delta Airlines forces you to remove the batteries in all instances. That means carry-on and checked smart luggage can’t have batteries in them before you board the plane. We have a list of options if you still want smart luggage, though.

Sony WH-1000XM4

Adam Molina / Android Authority

There are plenty of fabulous headphones out there, but the Sony WH-1000XM4 remains our top pair of over-the-ear noise-cancelling headphones when it comes to travel gadgets. The touch-sensitive earcups let you skip and pause your music, change the volume, and bring up your phone’s personal assistant.

More: The best Bluetooth headphones you can find right now

More importantly, the Sony WH-1000XM4 sounds great and exhibited the best noise-cancelling in the business in our testing. This means you can easily block out sound in airplanes or other noisy travel places. And you can hear what’s around you if you cup your hand over the right earcup. The headphones also use Sony’s own LDAC Bluetooth codec for improved data streaming rates. Even the microphone quality was impressive and flat.

Nintendo Switch Lite

The Nintendo Switch OLED is currently the best the company offers, but it’s not exactly the most portable system. Also, the price tag puts it out of range for those whose wallets don’t stretch that far or those with several Nintendo fans at home. Enter the Nintendo Switch Lite.

The weight difference between it and the regular Switches isn’t much on paper, but you’ll notice it in real life. Plus, the smaller size means you can stuff the Switch Lite in places you couldn’t fit the regular bigger devices. You get access to the Switch’s impressive catalog of games, including The Legend of Zelda: Breath of the Wild, Super Mario Odyssey, Doom, and The Witcher 3: Wild Hunt.

Amazon Kindle Paperwhite

Dhruv Bhutani / Android Authority

The Amazon Kindle Oasis is objectively better, but the Amazon Kindle Paperwhite is the best e-reader for most people. Thanks to its 6.8-inch display and diminutive design, it’s also extremely travel-friendly.

Ravpower Pioneer 65W 4-Port GaN Tech USB-C Desktop Charger

Robert Triggs / Android Authority

If you’re going to take all of these devices when you travel, you’re going to need a powerful wall charger to keep them all energized. Even the largest power banks run out of battery eventually. That’s where the Ravpower Pioneer 65W 4-Port GaN Tech USB-C Desktop Charger comes in — fully loaded with two smart USB-A ports and two Power Delivery USB-C options.

Otterbox Fast Charge Qi Wireless Power Bank

You can’t always plug into the wall when traveling. Sometimes you’ll be hard-pressed even to find an outlet! That’s when a good portable battery comes in handy, and the Otterbox Qi Wireless Power Bank is one of our favorites.

Also: The best portable chargers

This unit comes with a 15,000mAh battery, which isn’t amazing, but it’s a pretty sizeable capacity. What makes this option special is its other features. For starters, it comes with 10W wireless charging, which will make it easier to charge your devices anywhere. Both the USB-A and USB-C ports also support 18W charging. Like other Otterbox products, this power bank is also rugged, can survive a fall, and is waterproof.

Alternatives: The best Bluetooth trackers you can find

Tile trackers are among the best travel gadgets because they work with both Apple and Android devices. Other worthy options are exclusive to their manufacturers, such as Apple AirTags and Samsung SmartTags.

Peak Design Everyday Sling

If you’re bringing several devices with you, that means you’re bringing cables. Even if you don’t have many cables, you might have other small accessories, such as pens, a notepad, or chargers. The Peak Design Everyday Sling is a great accessory if you want to remain organized.

Featuring a 10-liter capacity, the Everyday Sling isn’t lacking in storage. You can store pens and SD cards in elastic accessory loops near the top, while the large pockets are perfect for smaller laptops, chargers, game consoles, and even some drones. There’s even an external zip pocket with a cable pass-through for simpler charging.

Amazon Basics Double Braided Nylon cable

You have to have a charging cable you can trust when you’re on the go. If you’re on a plane, you probably don’t want too much extra length that can get tangled either. This Amazon Basics USB-C cable offers a combination of portability and durability without breaking the bank. Available in one-foot and three-foot lengths, it’s a handy option just about anywhere.

Also read: The best USB-C cables

The total length of the cable is double braided and available in red, gold, silver, and dark gray. No matter which color you pick, the Amazon Basics USB-C cable should last a while, and it delivers a power output of up to 5V and 10Gbps data transfer. It can also charge up to 60W.

Epicka Universal Travel Adapter

One of the most crucial travel gadgets is an adapter to ensure that your devices never run out of charge. This international travel adapter should do the trick with an all-in-one design covering 150 countries. The adapter opens so you can choose from US, European, Australian, and British-type prongs, while the input port features a unique universal design.

You can also plug four USB-A cables and one USB-C option to save space. The convenient design stores all of your adapter connections with compact sliding controls. Epicka doesn’t recommend using high-voltage appliances like coffee makers or hairdryers, but as long as you stay below 6.3A, you should be good to go.

Omoton portable laptop stand

Even on vacation, you might find that you need to whip out your laptop and get a bit of work done. Whether you’re a travel blogger or you need to send one last work email, a portable stand can be one of the most convenient travel gadgets. Omoton has a convenient folding option that adjusts to six comfortable heights.

See also: The best laptop stands you can buy

Another perk that comes with a laptop stand is improved heat dissipation. After all, when your laptop is lifted, it offers more space for the fans to do their thing. The Omoton portable stand is just 1.75 inches wide and 9.4 inches long when folded.

Do you prefer Android?: These are the best Android tablets still available

Of course, you get a gorgeous and solidly-built design. Performance is excellent, thanks to the A15 Bionic chipset. The screen is lovely, and general specs are high-end.

Do you need more help taking care of your travel plans and activities? Check out our list of the best travel apps you can use when away from home.

The New Era Of Personalized Marketing Is Here. Are You Ready To Adapt?

Personalization stats for 2023 and 2023 show that brands can stay competitive only through a personalized approach to every customer

Today more than ever before, customers are critical of the experiences they get. They want brands to treat them as personalities both online and offline. They no longer accept average offerings and consider customer service as a part of the product they purchase. The Salesforce State of Marketing research showed that in 2023 84% of customers required a personalized approach.

Download our Individual Member Resource – Website and e-commerce personalization guide

This guide is aimed at marketing managers involved with making the business case for personalization, looking to plan a personalization implementation or extend their use of personalization.

Access the

Behind the vague concept of personalization stand efforts of multiple departments and considerable investments. So how do you approach personalization the right way? How much to invest and in what particular areas? Salesforce consultants suggest the key components of successful personalization in 2023.

1. Bet more on personalization to win

How much personalization investment is enough? Is something better than nothing?

These figures show that personalization is no longer a buzzword; it is a winning strategy that brings results to leaders and can leave competitors with more generic approaches behind. A reasonable question is:

Unfortunately, not this time. Let’s look at the leaders again to understand why.

Monetate’s report revealed that companies that allocated more than 10% of their marketing budget to personalization efforts got a higher ROI. In particular, personalization made up 21% of marketing budgets of 86% of the companies getting twice the ROI or greater.

2. Don’t underestimate a documented strategy

Personalization starts to pay off when you invest enough efforts in it. Although a quarter of the marketing budget is a big chunk, the results prove to be worth it.

To make sure your investment brings the needed results, you have to tie the efforts to business goals. A documented strategy will help you take better-coordinated actions and monitor returns. According to Monetate’s research, 77% of those companies that exceeded their revenue expectations in 2023 had a documented strategy. At the same time, the companies that didn’t have one were more prone to miss annual revenue goals.

Which metrics to track?

This failure to miss revenue expectations encouraged a third of businesses to prepare a documented strategy for the next year. To avoid such mishaps, it is better to start putting down personalization action plans from day one.

The stats show that companies with the highest return on personalization (three times) tend to focus on the objectives related to building durable relationships, such as on customer loyalty and lifetime customer value. At the same time, the organizations that have a low ROI (one times or less) prefer short-term goals, such as higher conversion rates and average order value, or lower bounce rate.

3. Customers share their data everywhere − Collect it!

Shoppers’ demand for better-personalized services stimulates marketing leaders to seek new sources of customer data that are publicly available and tell about prospects’ unique needs and personalities. It is no surprise that the average number of utilized customer data sources is expected to reach 15 in 2023 (compared to 12 in 2023).

What type of data is the most helpful in the leaders’ view?

This high-level understanding of every customer is the key to building long-term loyalty and enticing customers to buy more. The only reason for the low adoption of such data is the lack of sufficient processes and technology.

Unfortunately, common sense and motivational phrases (and even financial rewards tied to KPIs) can’t make salespeople put together customer information from various sources for every customer. Perhaps, only the most experienced team members can manage this task, and still, their time is limited while the customer base keeps growing (hopefully). This brings us to the next personalization success factor.

4. Use technology to put together customer data

Why do companies (albeit few) investing in personalization fail to get results? Businesses equip their sales, marketing, and service departments with the tools needed to track interactions with the brand, social and web activity, transactions, etc. Yet, in 47% of companies, this information is stored in four or more different systems, which are owned by different departments. As a result, their team doesn’t have a unified view of their customer base.

No matter how well the teams work, they can’t obtain customer data if it’s locked in other systems and, consequently, might annoy shoppers with excessive requests for information or irrelevant offers. Customers perceive a company as a whole and want brands to treat them consistently. This lack of centralized customer data is a great impediment to successful omnichannel personalization.

There are two ways to overcome the problem:

Integrate customer-oriented tools with each other to let data flow between systems and departments. This way, every team gets complete customer profiles in the systems they work with (like CRM for salespeople). Integration is not an easy task and requires the help of developers experienced in dealing with different types of software. Still, this is a logical choice for companies that already have several tools (perhaps, even custom-built ones) and want to leverage their capabilities.

Opt for a multifunctional platform solution that can put customer service specialists, marketers, and salespeople into one technological environment, and simplify access to customer data. In this case, platform tools would be integrated with each other out-of-the-box. In addition, all departments could use software with similar UIs, which considerably simplifies communication in customer cases. This is the best option for businesses that plan to migrate to more robust tools.

Any of these options will let teams look at customers holistically. However, data-rich profiles don’t pave the way to exceptional service automatically unless you can get valuable insights almost instantly.

5. Adopt smart technologies

In 2023, 23.2% of businesses invested in machine learning, and 48.5% were planning to do so within the following year (Salesforce). AI is gaining popularity for its ability to drive actionable insights from vast amounts of data.

Marketers use machine learning for a few purposes:

To offer customers the most relevant products in real time

To improve customer segmentation and journey predictions

To automate social and messenger integrations

To create dynamic landing pages

To enhance the online and offline experiences

Staff can use the insights delivered by AI to approach every single customer like a close friend. For example, ALDO Group equipped their in-store sales assistants with mobile devices. The moment a customer enters the store, salespeople know what to offer and how.

Still, AI is not the only intelligent technology that is gaining momentum. In 2023, marketers were successfully experimenting with IoT (44%), voice-activated personal assistants, like Alexa and Siri (32%), and virtual or augmented reality (29%).

These smart tools help brands deliver outstanding services and quickly win customers that are hungry for innovations. Take Sephora as an example. Their online virtual assistant perfectly recognizes face parts and allows customers to upload their personal photos to virtually try on different makeup.

6. Discover new ways of personalization

Personalization is actually a broad term. Don’t limit your opportunities by sticking to the basics only.

Let’s consider email personalization. Evergage asked companies how they tweaked emails to individual customers. The majority of respondents (76%) used customers’ or companies’ names in the subject line and the header. About 50% of companies tailored messages and provided recommendations by audience segment, or personalized email messages at send time. Less than 25% of respondents reached the granular level to tweak message content per customer or personalize messages at open time.

All these actions fall under personalization, but customers won’t feel the human touch from a mere name change in the subject line. The more seriously a company takes personalization, the more happy customers they get.

Yet email customization is not the only way to apply content personalization. Market leaders definitely go beyond this and try to deliver unique experiences at every step of their buyers’ journey.

Today, less than 30% of companies succeed in personalizing product pages, blogs, search results, navigation, and pricing (Evergage). However, the growing adoption of intelligent technologies is likely to change the situation in the near future.


Customers’ expectations of personalized services are getting ever more sophisticated. To make shoppers happy, brands have to adopt new technologies that allow for humanlike communication in real time.

The 7 Best Gmail Alternatives

Edgar Cervantes / Android Authority

Email has become an essential part of daily communication, and while Gmail remains the most popular email service worldwide, plenty of alternatives are available. Whether you’re looking for enhanced privacy, more features, or simply a change of scenery, these Gmail alternatives offer a range of options to suit your needs. In this article, we’ll look at the best Gmail alternatives, including some of the best free options.

The best Gmail alternatives

Each alternative email client has their standout features. We’ll explore each in more detail in the following sections, including their key features and pricing. Whether you’re a privacy-conscious user, a business professional, or just looking for a change of pace, there’s sure to be an email service on this list that meets your needs. So, let’s get started and find the best Gmail alternative for you.



Microsoft Outlook

Yahoo Mail


Zoho Mail

Tutanota: Best for End-to-End Encryption

Suzana Dalul / Android Authority

Tutanota is an email service that also emphasizes privacy and security. It offers end-to-end email encryption, two-factor authentication, session handling, phishing protection, and more. All their email clients are open-source, and they own their infrastructure. Plus, you can feel good about going green as all your data is stored on their servers in Germany, powered with 100% renewable energy.

The free version includes 1GB of storage for your emails and attachments and an encrypted calendar. Starting at €1/month, the paid plans offer more features, such as additional email addresses and offline support.

Microsoft Outlook: Best for Professionals

Edgar Cervantes / Android Authority

Microsoft Outlook is a popular email service often used in professional settings. It offers a suite of features, including calendar integration, task management, and contacts. Anyone can use the Otlook web browser for free, which includes 15GB of storage plus an additional 5 GB for storing files on OneDrive. The attachment size also maxes out at 20MB.

If you want to upgrade to Microsoft’s full suite of applications, including Word, Excel, PowerPoint, and more, we have a special deal for lifetime access with a one-time payment of $29.99. And yes, the deal is as good as it sounds.

FastMail: Best for Customization Options

Adam Birney / Android Authority

FastMail is an email service that focuses on simplicity and speed. It offers a clean and intuitive interface, making it easy for personal and professional purposes. Your first 30 days are free, which gets you 2GB of storage, a max of sending up to 120 emails per day, and more. The paid plans, starting at $5/month, offer additional storage and features, such as a unique domain name, scheduled sending, and your choice of email apps.

Zoho Mail: Best for Businesses

Adam Birney / Android Authority

Zoho Mail is an email service designed for businesses and professionals. Although Zoho has less storage and spam filtering features than Gmail, it offers much more customization. There’s a comprehensive suite of features, including a calendar, task manager, and notes. The lite version includes 5GB of storage and supports sending up to 25MB attachments. The paid plans, starting at $4/month, offer 50GB of storage, up to 1GB of attachments, and additional features.


ProtonMail, Tutanota, FastMail, Tutanota, Microsoft Outlook, and Yahoo Mail are some of the best free Gmail alternatives available.

ProtonMail and Tutanota are two email services that provide the best privacy and security. They use end-to-end encryption to ensure your emails are always secure and private.

Each email service has its storage and sending limits for its free and paid plans. ProtonMail, for example, offers 500MB of storage and supports sending up to 150 emails daily on its free plan. On the other hand, Zoho Mail provides 5GB of storage and supports sending up to 25MB attachments on its free plan. It’s important to compare these limits to find the email service that best meets your needs.

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