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It isn’t unusual for companies to offer free online PPC analysis tools.

So perhaps it isn’t surprising that Google itself got into that game in 2023.

Google Ads has a built-in feature that provides users with an optimization score and recommendations to improve it.

This sounds good in theory.

But what would happen if you applied Google’s recommendations across the board?

This question came up recently when a client came to us with a new goal. He wanted to get his Google Ads optimization score to 100%.

This isn’t something we typically hear from clients.

We cautioned him that we would need to go slow. His account has over 200 campaigns, and we would start with only a few.

Why our hesitation?

Because whenever we’ve implemented Google Ads recommendations in the past, we’ve had mixed results.

Nevertheless, our client was determined to meet this new goal, so we took a stab at it.

In this article, I describe how it went.

What Is Google Ads Optimization Score?

Before we dig into our findings, let’s have a short refresher on Google Ads optimization.

Google describes its optimization score as an estimate of how well your Google Ads account is set to perform.

You can score anywhere between 0 to 100%, with 100 meaning that your account can perform at its full potential.

Your optimization scores are available at the campaign, account, and manager account levels. It is shown for active Search, Shopping and Display campaigns.

Since its rollout, Google has continued to expand on this feature, including adding recommendations to improve your score.

In your account, it looks something like this:

As you can see, each recommendation comes with a “score uplift” which reflects the estimated impact of the recommendation if made.

Some recommendations also come with APPLY buttons, which automatically apply the recommendation to your account.

Now let’s take a closer look at the recommendations we received for our client’s account.

Recommendation 1: Add Price Extensions

Adding price extensions was an interesting suggestion and not something we had considered.

Usually, price extensions are used by retail stores, which our client is not.

Our client provides at-home euthanasia services for ailing pets, which hardly seems like a natural fit for price extensions.

Based on increased competition within this space, we decided to test adding pricing to this client’s ad messaging to better qualify people going to his website.

Depending on how that goes, we may very well implement price extensions.

So in this case, Google’s recommendation was a good one (at least potentially).

Recommendation 2: Use Customer Lists

Customer lists isn’t a marketing method we would have normally considered for this account.

After all, would we really want to retarget customers who had gone through the painful process of putting down a pet?

Of course not. That would be horrible!

However, Google does allow you to target similar audiences, which sounds like it could actually work.

The idea is intriguing. We haven’t tested it yet, but we haven’t written it off either.

Recommendation 3: Apply Dynamic Search Ads

That doesn’t sound like a fit for our client, who offers exactly one service.

I do wonder if these automated ad creatives are cannibalizing our other ad groups. (Indeed, we have seen a drop in performance in those groups.)

With all these unknowns, we’re going to move slowly on the implementation of this recommendation while continuing to monitor and test.

Recommendation 4: Apply Automated Bidding

Here’s where Google lost us.

Every campaign in our client’s account (of which there are over 200) comes with a recommendation to apply automated bidding.

I guarantee that if we implemented automated bidding across the board, our client’s spending would go through the roof.

Instead, we proceeded cautiously and tested automated bidding in only one of our client’s campaigns. As a result, we saw a 47% increase in spend.

If we were to multiply this increase across 200-plus campaigns, that’s a big-ticket item – and something our client wouldn’t appreciate, even if his optimization score hit 100%.

100% Optimization Shouldn’t Be the Goal

Is a 100% optimization score a good or useful goal?

I would say not.

Most of our accounts have an average optimization score of around 80%, which sounds right to me.

That’s not to say that Google’s optimization score is useless. It did give us some useful hints and out-of-the-box suggestions, which was great.

I could also see it coming in handy when auditing a new account with a low optimization score. It could be a fast and easy way to identify the most obvious problems.

The main takeaway here?

As always, whenever Google recommends something, don’t trust it. Test it.

Because while Google’s artificial intelligence might be smart, it doesn’t know you or your business.

And that’s what makes the human touch so critical – even in 2023.

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Do You Need A Standing Desk? Yes, You Really Do.

As far as I can tell, the E5 is the best complete offering FlexiSpot has right now. It cost $339.99 using the coupon code CL80 (MSRP $419.99). If that price is too steep there are cheaper options available.

The cheapest single-motor option is $299.99 with discount code BACK50 ($349.99 MSRP). There’s also an even cheaper dual-motor version, coming out at $269.99 using coupon code NEW100 ($369.99 MSRP). All three include tabletops, so go frame-only if you already have a tabletop at home or want to source one elsewhere.

Let me walk you through setup and use. The FlexiSpot E5 frame came in a heavy box (76lbs/35kgs), but it was very easy to assemble. I’ve not built an Ikea standing desk but you get the analogy: you get a couple Allen keys and bolts in the box with clear step-by-step instructions to follow. All told I’d say I had the desk built in about a half-hour. I went for black, but there are gray and white frame options too.

My first impression of the FlexiSpot E5 was that it is very well built. It has a fair bit of heft to it and the powder-coated double steel tubing is very well machined. There are no issues with stability and I have zero doubt this thing will stand the test of time. The frame has a 5-year warranty and the motors, two or three depending on where you buy it. If you’re at all worried about the motors burning out, they can be bought separately via the manufacturer’s website.

The dual-motor system made short work of both of my setups. I started out with my laptop, spare monitor, and some wireless peripherals, maybe 15kgs in total. I later switched to my full desktop rig — around 40kgs including monitor arms, two screens, full-sized speakers, and more — and didn’t notice any difference. The E5 is rated for up to 275lbs (125kg) so regardless of how many monitors you’re packing, it will manage.

The dual motors travel at 1.5 inches per second (3.8cm/sec) at less than 50dB, powered by a 100-240V AC wall plug. It takes around 15 seconds to go from the E5’s lowest height of 24.4 inches (110cms) to its high point of 49.2 inches (180cms). There’s a slight speed-ramp as you start raising or lowering the desk. There’s also a “dampening” effect as you reach the upper or lower limits. The three-stage constrcution of the legs means the E5 is faster to raise or lower than two-stage frames.

Saving preset heights is a simple affair. Raise or lower the desk to the desired height, hit the “M” button and then the 1, 2, or 3 to save it under that number. You can then quickly adjust the desk’s height to your perfect settings with the touch of a button.

Setting a timer to alert you when you’ve been sitting for too long is a good idea. You can stop it when the buzzer goes off by adjusting the height of the desk. Ignore it and it’ll go off again in five minutes. Unlike activity reminders on a smartwatch, this is one alert you ought to pay attention to.

I felt less tired, less stiff, and even less grumpy at the end of the day.

It took me several years to finally get around to investing in a standing desk. Now that I have, it is the most important piece of office furniture I own. Thinking back on all those years I spent hunched over a static desk makes my back hurt just thinking about it. Don’t make the mistake I did friends: get yourself a standing desk sooner rather than later.

I can wholeheartedly recommend the FlexiSpot E5 but if it’s not quite your style we’ve rounded up a bunch of options to suit any price bracket in our standing desk guide.

FlexiSpot Premium E5 standing desk

Affordable home office health

FlexiSpot Premium E5 standing desk




I Really Want My Next Phone To Have A 10X Periscope Camera

Robert Triggs / Android Authority

2023’s iPhone 7 series marked a major step forward for zoom when it debuted a 2x telephoto camera, with the Android world following suit and even upping the ante with 3x telephoto shooters. We then saw a massive leap forward in 2023, as HUAWEI and OPPO debuted 5x and 6x periscope cameras.

Samsung’s recent Ultra smartphones upped the ante even further, bringing 10x periscope zoom cameras to the table. And this is certainly something I’d like to see on devices from other manufacturers.

Related: You might actually want to use Samsung’s 30x zoom

Getting even closer to the action

Both the Galaxy S21 Ultra and the Galaxy S22 Ultra offer 10MP 10x periscope zoom cameras, allowing you to get even closer to a subject/object than with 4x or 5x cameras. They aren’t the first phones with the technology, as Huawei’s P40 Pro Plus debuted it back in 2023, but Samsung’s phones are more widely available (and can run Google’s apps out of the box).

I tried out the Galaxy S22 Ultra for a few weeks earlier this year and the 10x shooter was easily my favorite thing about it. These images are definitely not as detailed as shots taken with the primary 108MP camera and there’s some color inconsistency between lenses, but there’s still a healthy amount of detail nonetheless. Check out a few samples below.

We’ve also seen smartphone makers using telephoto or periscope cameras as a foundation for longer-range zoom, using hybrid zoom technology to go beyond the native zoom factor. The Galaxy S21 Ultra and S22 Ultra are no different. In fact, it’s possible to get usable 30x shots, but this really boils down to the scene and it isn’t always reliable. Some situations will deliver usable 30x shots while others (particularly those involving complex textures or the bright outdoors) are pretty bad. It’s not uncommon to find blown highlights, some blurriness, and ghosting at this zoom factor. Check out a few 30x samples below, as well as the accompanying 10x versions.

10x zoomed video is a thing too

One of the more underrated things about the 10x camera is that you can indeed film video at a native 10x zoom. You can also swap between lenses while filming, though this is limited to the 4K/30fps quality option rather than 4K/60fps or 8K. Check out a sample below, filmed by Android Authority reviewer Dhruv Bhutani.

Video recorded at 10x delivers good quality, being a cut above virtually every other phone out there at this zoom factor. In saying so, you’ll ideally want a tripod or gimbal for maximum stability as the combo of long-range zoom and video can make for some shaky footage compared to the main camera.

A must-have for future premium phones?

Eric Zeman / Android Authority

It’s clear that 30x is hit and miss and you probably shouldn’t use 100x zoom at all, but I still really appreciate the versatility of a 10x periscope camera. I was pretty amazed at the ability to grab shots of things that would usually be a blurry mess on most other phones, such as planes flying overhead or wildlife.

Guide: Camera zoom explained — How optical, digital, and hybrid zoom works

Sure, there are some phones that deliver decent hybrid zoom 10x results too such as the Pixel 6 Pro, but our own testing shows that Samsung still beats these devices at 10x. It doesn’t hurt that Ultra phones can also go further and get usable results after 10x thanks to hybrid zoom. Toss in 10x video capabilities and you’ve got the most flexible camera platform on the market.

Most people will be fine with a 2x to 5x camera if they really want good zoom on their smartphones, but it’s still great to have such a wide focal range on a smartphone for maximum flexibility. Here’s hoping we see more ultra-premium smartphones with 10x cameras in the future, because it’s definitely something I want to see on my next purchase.

What do you think of 10x cameras?

745 votes

Fix: Do You Want To Allow This App To Make Changes

Fix: Do You Want to Allow This App to Make Changes The UAC alert box is a Windows Security Feature




The do you want to allow this app to make changes to your device pop-up appears when a program tries to make changes that require administrator privileges.

This alert is useful when you want to ensure the security of your PC and avoid accidental changes to important settings.

You can disable the prompt by changing the User Account Control setting.



To fix Windows PC system issues, you will need a dedicated tool

Fortect is a tool that does not simply cleans up your PC, but has a repository with several millions of Windows System files stored in their initial version. When your PC encounters a problem, Fortect will fix it for you, by replacing bad files with fresh versions. To fix your current PC issue, here are the steps you need to take:

Download Fortect and install it on your PC.

Start the tool’s scanning process to look for corrupt files that are the source of your problem

Fortect has been downloaded by


readers this month.

However, some users are complaining of getting this prompt unnecessarily and sometimes with no option to accept it. If you are also dealing with this problem, we will show you how to get rid it of it in this guide.

Why does Do you want to allow this app to make changes to your device message appear?

The major reason you want to allow this app to make changes to your device message appears is when a program wants or settings is trying to make administrative changes to your PC.

This prompt serves as a protection medium to keep it in check. It also allows you to control whether the program will be able to make the change.

However, if you keep getting the message unnecessarily, you can disable UAC, among other fixes in the next section of this guide.

How do I fix Do you want to allow this app to make changes to your device message? 1. Disable the UAC dialog box via User Account Control Settings

1. Press the Windows key, type control, and select Control Panel.

2. Select User Accounts from the list.

4. Go to Change User Account Control settings.

5. Now drag the bar slider to Never notify.

Expert tip:

You can configure the User Account Control settings to get rid of the do you want to allow this app to make changes to your device pop-up in Windows 11.

This can be quickly done through the built-in Control Panel menu.

2. Set up a desktop shortcut that opens the program with elevated privileges

While switching off the UAC is a quick way to eliminate the do you want to allow this app to make changes to your device pop-up on Genshin Impact, with the only option being No, it comes with a huge risk

However, with an exception list, you can leave the account control settings on while excluding certain programs.

3. Bypass the UAC using the Trust Shortcut

If you feel solution two above is too lengthy in eliminating the do you want to allow this app to make changes to your device pop-up on Windows 10 or 11, you can use software to reduce the steps considerably, as shown above.

With this, we can conclude this guide on eliminating the do you want to allow this app to make changes to your device pop-up. To keep your PC’s security level high, we recommend leaving the prompt active but creating exceptions for trusted apps.

If you want to how to disable the UAC dialog box alert on Windows 10. check our detailed guide to do it quickly.

Still experiencing issues?

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Do You Need A File Server?

Most small businesses don’t use file servers, a specialized PC that is just used to share files among workers. In the past, these PCs were expensive, ran a different operating system from the ordinary Windows XP or Vista, and made it easier to connect to printers and backup tape drives. Because they were expensive, many smaller businesses just opted to store shared files on someone’s desktop.

Lately, prices have come down – there are many options for less than $1,000, and some considerably less. Many products allow your files to be shared not only across your local network, but make them also accessible on the Internet as well. Before you consider buying something, you need to answer these questions: First, do you want redundant drives so you have some protection in case one fails? Second, how much storage do you need? Third, do you want to assemble a server or buy something ready-made? Finally, do you need support for both Windows and Macintosh clients on your network?

If you don’t care about redundancy and want the cheapest possible solution, then consider PogoPlug. It is a $100 adapter that has USB on one side and Ethernet and AC power on the other. Any USB drive can be shared across your network and via a Web browser across the Internet. Given that even fairly large USB drives are less than $100 themselves, this can get you up and running quickly.

Another simple solution is to add a USB drive to your Wifi router. Linksys offers a feature called Storage Link on some of their newer routers such as the WRT610N that allow you to connect any USB hard drive to it and share it across your network, and also access it via FTP across the Internet as well. The setup process is somewhat clunky, but if you are in the market for a new router this could be a very inexpensive way to share a few files. I wouldn’t recommend it as an ongoing file storage solution though.

Neither of these products solves the drive redundancy issue. For that, you want to buy a Network Attached Storage (NAS) device. If you want to buy an enclosure and add your own SATA storage drives, then take a look at what D-Link makes with its DNS-321 — for $150 you get a box with two drive bays. Another inexpensive NAS is from WD called MyBook, which is what I use because it supports both Windows and Mac clients. However, the software that shares it across the Internet (called Mionet) is miserable. If you like to tinker with your equipment, there is an active community of people who have modified their MyBooks.

All of the units I have mentioned are slow, meaning when you want to copy a large video file across the network it will take minutes, or longer. If you are worried about performance and also want to use that as a good starting place to buy a NAS device, then check out SmallNetBuilder’s comparison chart of dozens of different ones here. Better options include the models from Buffalo Technology, and they have the ability to get their files from the Internet too. For less than $400, you can buy a terabyte of redundant storage.

Pov: Do We Really Need Another Bible Film?

POV: Do We Really Need Another Bible Film? Despite Noah’s box office clout, more imagination needed

Photo courtesy of Noah Movie

Every now and then, Hollywood gets an infusion of religion. This year promises to be one of those years. A few weeks ago, audiences sat through Fox’s release of Son of God, which lifts the story of Jesus from the History Channel’s successful miniseries The Bible and converts it into a major film. This past weekend, they turned to Darren Aronofsky’s Noah, starring Russell Crowe. (The film was number one at the box office, grossing $44 million.) By the end of the year, we can expect Exodus, an updated version of Moses leading the Israelites out of Egypt, directed by Ridley Scott and featuring Christian Bale as Moses. Lionsgate plans by year’s end to release Mary, Mother of Christ, which bills itself as “the true prequel” to Mel Gibson’s The Passion of the Christ and which has secured megachurch pastor Joel Osteen as its executive producer. Not enough? Other films reported to be in development include Pontius Pilate (with Brad Pitt possibly playing the lead), yet another version of the Moses story tentatively titled Gods and Kings, a film about the story of Cain and Abel, and Resurrection, which features a Roman centurion who is ordered to find Jesus’ missing body as a response to a post-crucifixion uprising in Jerusalem.

But do we really need more Bible films? I confess to being of two minds about this. On one hand, I get it. These movies sell, and religious audiences (especially conservative Christians) have proven to filmmakers that they are a market to be taken seriously. Of course, it’s hard to pull off a Bible movie without offending religious viewers in some way, but the box office numbers are there. Yet even beyond these crass market-related realities, each generation is drawn to the reimagining and retelling of our most foundational and persistent stories, myths, and legends in ways that respond to our own particular hopes, fears, and dreams and from within our own culture’s unique aesthetic sensibilities. If artists are inspired to produce fresh retellings of Romeo and Juliet, Faust, or Dracula, perhaps it’s not too much of a stretch to see why the stories of Jesus, Moses, or other biblical characters regularly get new on-screen treatments—despite the fact that we know the plotlines and endings of these stories all too well (it would be the rare individual who could sit through a Jesus movie in suspense, wondering how it will turn out in the end). So, for example, though Aronofsky rightly claims his film about Noah is the “least biblical Biblical film ever made,” it is not impossible to imagine that a contemporary film about Noah might actually catch our imagination with a compelling new take on how faith is lived out in the midst of struggle and uncertainty or by exploring whether humans are fundamentally wicked or fundamentally good. These questions don’t go away, and it’s no surprise to see them show up in human storytelling across the millennia.

On the other hand, I’m not sold on the need for more Bible films. In the first place, the biblical narratives rarely provide us the kind of historical details, character development, or existential motivation from which to produce a compelling movie script. Writers of biblical screenplays are instead left in the unenviable position of having to write additional action and dialogue for elevated (even divine) characters. It’s easy to see why so much can go so wrong so easily once screenplays begin to incorporate extraneous plot elements to fill out an otherwise thin biblical story line. Is Moses allowed to crack a joke? Can Jesus stub his toe? Aronofsky wholly embraced this challenge by adding rock monsters, family dysfunction, and a Noah who is increasingly psychotic by midpoint in the film. It’s not clear that audiences knew what to do with all that though.

Artistic license is widely perceived as the great danger in making Bible films, and the blogs begin to buzz when a film departs from the biblical text. As BU student Yara Gonzalez-Justiniano (STH’14) pointed out to me, however, what is striking is how little imagination such films employ, and indeed, how little Bible films have actually changed over the years. Apparently, Jesus must ever be white and must speak with a British accent (unless you’re Willem Dafoe, and then Jesus can be from the Bronx). Jewish stereotypes persist in Jesus films; Jewish leaders must always wear a scowl. The aesthetic cues for signaling devotion or the presence of the divine have changed little—standard backlighting, angelic choruses, and a pained expression or two to depict intense piety (Victor Mature had this perfected in the 50s; holy people rarely laugh or smile).

One of the greatest challenges in reimagining a Bible story on film is moving beyond our inherited fund of clichés, images, and stereotypes so that audiences can once again connect with the wisdom, faith, and revolutionary qualities of the biblical characters rather than having those stories recede ever further into the distance as historical relics. Is it possible to make a great Bible film? I’m not sure. But the problem is not that we need less imagination. We need more.

Bryan Stone, School of Theology E. Stanley Jones Professor of Evangelism and associate dean for academic affairs, can be reached at [email protected]. He is the author of Faith and Film: Theological Themes at the Cinema (2000, Chalice Press).

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