Trending February 2024 # Eddy Cue Talks Texture Acquisition, Great Storytelling, And Rihanna In Sxsw Interview # Suggested March 2024 # Top 4 Popular

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We’re on the ground at SXSW 2023 in Austin, Texas where Apple’s Eddy Cue is about to take the stage to discuss media curation with CNN’s Dylan Byers. The interview comes just moments after Apple announced plans to acquire digital magazine subscription service Texture, so Apple’s plans for that app will likely be the highlight of the conversation.

The interview is scheduled to start any moment now, so stay tuned for updates!

Eddy Cue takes the stage, immediately talking about the new Texture acquisition

Cue said Apple News was introduced with the goal of bringing great content in a beautiful layout from trusted sources, and Apple plans to integrate Texture content into Apple News

Part of the goal of Apple News (and owning Texture) is to avoid issues with “a lot of the issues” happening in the media today (like inaccurate stories gaining traction)

He says Apple News users followed an average of 4 publications a year ago, now that’s up to 20

Byers asking Cue about the open platform argument that Facebook has struggled with, Cue says for Apple there is a large responsibility for large platform holders; iTunes and Podcasts has been influential in creating rules and guidelines, despite taking heat for that, that helps with media curation, Cue draws the line between open platforms and free speech with examples like bomb making apps, white supremacy speech, etc.

Byers is pushing back against that by using the NRA TV app on Apple TV as an example, Cue explains how that app falls into Apple’s guidelines today, but says if the app changes while it’s in the App Store, it can be removed; Cue says pro gun control apps are also found in the App Store; the App Store still won’t let you buy or sell guns

Cue says everybody has a responsibility in the world, when asked about Facebook’s responsibility to curate media: “We’re going to step up and do that.”

Shifting gears, Byers asks Cue if he wants to buy Netflix or Disney; Cue says both companies are great partners but history of Apple is not making huge acquisitions; that’s because Apple doesn’t want to buy something that already exists at a large scale but something that will be the next thing

Byers asks about the upcoming original series deals Apple has made (and not publicly discussed); Cue says “We’re all in” on entertainment but not about quantity, they’re about quality. Apple cares about great storytelling from big name people and new and up and comers. “We hope we bring some amazing quality storytelling.” Cue makes connection to Steve Jobs and Pixar, says they had a focus on re-working the story until it could be a hit. Cue also teases out a technology angle that will be a “surprise” to its service.

“We don’t know anything about making television.” Cue says Apple knows about the technology side but it took over two years to find the right team to lead the effort (Sony Television execs) and now has around 40 people working on the effort.

When asked about the concept of 2-8 minute video, Cue says YouTube has shown that is not where the world is going — that great storytelling takes longer. Says 8 minute car reviews are great, not fit for hour long format, but Apple is doing great storytelling.

On parental controls and device usage, Cue says Apple created a ratings system for apps, Do Not Disturb mode for drivers to make their products safer. Cue also says Apple has to build tools that parents can decide to use or not use.

“Technology in and of itself is not for good. The people that make technology have to make it for good.”

“We read a lot about fake news and that’s a problem.” Cue says issues raised today deserve to be spoken about and should be fixed.

“Change, enhance, or make your life better.” Cue on Apple’s goals for its products.

On the topic of technology for good, Cue plugs the Apple Heart Study with Apple Watch and Stanford Medical.

Byers asks about Apple, healthcare, and AI, citing Amazon’s efforts; “We’d like to use the technologies to make you healthier.” Cue plugs new medical records features coming to iOS 11.3 and Apple Watch Activity rings as ways to help customers.

“We have 38 million subscribers, over 8 million trials.” Cue talking Apple Music versus Spotify — says half a billion people visit the App Store each week so Apple Music is relatively small compared to that, but both Spotify and Apple Music needs to grow by significant amounts to get to where they should. Cue plugs Rhianna’s over two million streams on Apple Music, plugs Ludovico Einaudi who is a pianist who plays over an orchestra.

“The opportunity here is about growth for us and growth for everyone us.” Cue says there is a huge gap between the number of people who can afford to pay for music services and do.

Byers asks about new products that don’t perform well, gives HomePod as an example; Cue says Apple is very happy with HomePod so far and gives the pitch for it. “We don’t build a hundred products. We put all of our energy behind a few things.” Cue says Apple can’t do great at the scale of 100 products.

Byers asks the biggest thing Apple has said no to in the last few years; Cue says there are hundreds of examples.

Finally, Golden State Warriors predictions: “It is hard to win, when you go to championships three years in a row, it’s hard to stay focused.”

“I’m a huge fan of her songs. I don’t think she’s a Warriors fan.” Cue on Rhianna after the ‘sit down’ incident.

That’s a wrap!

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Where Storytelling Fits In Account

Where Storytelling Fits in Account-Based Marketing Michael Box

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It seems that wherever you look, you will run into the latest business buzzword—storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen model shifts from lead-based content marketing to ABM?

I am here to tell you that storytelling is not a fad. In fact, humans are hardwired for story. For millennia, people have used stories to communicate, make sense of the past, and predict the future. Information woven into stories is more memorable. And crucially, shared stories play a role in group identity and cohesion, from the family level right up to the level of the nation.

If you can identify an account’s shared story, and then align your story with theirs, you will earn their trust, and your product and brand will make sense to the stakeholders in the account. If you rely solely on figures and product features, you won’t make an impact on the emotional, human level.

What Happens After Account Discovery?

When you’ve done your homework upfront, you’ll have three essential things you need for ABM success—you’ll know the right accounts, the right decision-making stakeholders, and the right time to engage with them.

Once you’ve done all the work to narrow your account list and identify all the key stakeholders, you face a new problem. What’s the most effective way to engage these stakeholders to win new business?

That’s where personalized content—and storytelling, specifically—comes into the ABM picture.

Storytelling: Personalized Content with Purpose

At the most basic level, a story is a quest:  a protagonist with a pain-point pursues a goal. The pain-point could be external (a competitor) or internal (outdated systems). The goal is the elimination of the pain-point. Personalized content that taps into the stakeholder’s story has always been a critical aspect of ABM. You dig into the pain points and challenges (the story) of each individual decision maker and deliver content that addresses those concerns. That shows the stakeholder that you get it: you understand what they want and what’s standing in their way. This display of understanding builds trust and moves the stakeholder closer to choosing your solutions at the point of purchase.

But the target of ABM should be the buying group, not the individual. So it’s not enough to have personalized content for individual stakeholders. You need every piece of content to fuel a unified vision within an account. To do this, you need to understand the account’s shared story. What are their shared pain points? How do you present your solution as the treasure map or magic wand that can help them fulfill their quest?

If you can get a feel for the account’s shared story, you’ll be able to position yourself as the Obi-Wan Kenobi, Morpheus, or Gandalf, bearing the tools and expertise that will lead them to victory.

Leverage Purchase Intent to Tell the Stories Your Products Alone Cannot

The unfortunate reality of B2B is that the best product doesn’t always win out. You could have the greatest feature-set in the world—but if a competitor is winning customers over with powerful stories, you’ll have a hard time breaking through.

To learn more about how you can use real purchase intent insight to better personalize your content and approach with target accounts, please reach out to us today.

ABM, ABM strategies, Account-Based Marketing, brand storytelling, content marketing, content personalization, purchase intent insight

Hot Apps And Web Services Of Sxsw

Here at SXSW this week I’ve spotted plenty of buzzed-about products and tech, but five apps and Web services stand out. Offerings from Sonar, chúng tôi Personal, Correlate, and chúng tôi each impressed me for having just the right mix of relevance and usefulness and offered an innovative approach to solving real problems.

Here’s a closer look at five products I believe have a fighting chance to make a difference in people’s lives in the year ahead.

Sonar: Six Degrees of (Digital) Separation

Sonar, one of a new breed of “ambient social networking” apps, is an iPhone app that can detect where your friends are and what they’re doing and saying at any given time. But that’s just the start. Sonar also searches through many different kinds of publicly available social media information (tweets, Foursquare check-ins, Foursquare data, event RSVP lists, and Instagram pictures) to find commonalities between people (also running the Sonar app or not) who might enjoy meeting each other.

Example: Sonar detects that two blocks away my friend is at a patio bar. It also detects that another person close by who checked in via Foursquare is a Facebook friend of another person I know. And, wouldn’t you know it, that this person works for the same company I do (Sonar knows this from her LinkedIn profile) and recently tweeted about a band I like.

Knowing all that, and knowing where the person is right now, I can shoot out a tweet to her saying “Hey, I’m a friend of so-and-so and work at the same company you do. I would like to introduce myself.” At that point the conversation can easily jump from the digital world into the real world, and I can feel assured that I’m not imposing on someone who doesn’t want to be bothered.

Sonar is able to establish personal connections by cross referencing Foursquare, Twitter, Facebook, and LinkedIn contacts of two people in close proximity. Sonar now runs on iOS and has a beta for Android. I have yet to try it in the real world, but on paper, it looks very promising. Not Your Average VoIP Service

chúng tôi is an iPhone app that makes connecting with people by voice or video simpler than I’ve seen with any other service. It requires nothing more than a Wi-Fi connection to place calls between users, but it can also work with traditional phone numbers routing Wi-Fi-connected handsets to landlines. The service is free between chúng tôi users, while calls routed between the chúng tôi app and traditional phones cost 1 cent per minute for domestic calls and 10 cents per minute for international calls. The rates are very similar to those of Skype and Google Voice.

Personal: Putting ‘Private’ Back into Personal Info

The idea is that one day, Personal will serve as a marketplace for your personal data, data that can be bartered, shared, or exchanged with third-party services. That’s better than the way it works today, says Personal, where Web services just take your data and treat it as a their own commodity.

Right now Personal offers a secure place to bank your personal data and throws in a set of tools to manage your online identity. Personal then gives you easy ways to give other Web companies access to your data on your terms, not theirs. This is a complete reversal from the way it works now, where we hand over our personal data to large companies like Facebook, and they decide what to use it for, Green says.

Aside from the convenience and control you get, your agreement with Personal might assign real value to your data, in a legal sense. Personal chief policy officer and general counsel Joshua Galper explained to me that right now there is no basis in the law to say that my personal data has real property value. It is considered to be “information” by the courts, not property. The devices that carry your data, like smartphones or computers, are considered property, but not the data itself.

But when you sign an “owner data agreement” with Personal, you enter into a contract with the company. And if some company misused or lost the data it “borrowed” from your Personal account, they would be in violation of that agreement, and could be held liable on that basis.

Personal can run on your desktop, and the company has a cool Android (and soon an iPhone) app. You can divide up your personal data into all kinds of categories from health information to financial to social.

The e-mail analytics tool Correlate was originally developed to help members of Congress manage and make sense of all the email coming in from constituents. But it can be used by any organization–even small businesses–that has a lot of email coming in, and no good way of doing triage on it and no way of learning anything from it.

The tool hooks up with your inbox or inboxes and begins to manage everything that’s coming in, and labels, flags, and categorizes it all by the content of the email and who is sending it. That alone is a great improvement for some organizations. But the tool also does some basic analysis of the messages, seeking to derive things such as senders’ sentiments so that the recipient can learn about the major themes in the correspondence. That can give a company valuable insight fast on problems that need to be addressed.

The developer of Correlate, called IB5K, built the same kind of tools for the then-presidential hopeful Barack Obama’s campaign in 2008. Since then, Correlate has been in use at various offices of members of Congress. Correlate is available on a subscription basis. It’s free for personal use (Gmail required); Basic is $150 a month, and rates go up to $1000 a month for IB5K’s Custom solution.

chúng tôi

Search Engine Optimization (SEO) should be on the minds of small business owners and job-seekers all the time. It determines how highly the information about yourself or your business shows up in Google searches. It makes the difference between whether you are seen or not, or whether or not what is seen is positive or negative.

SEO is a mysterious science, but the main goal of chúng tôi is to take the mystery out of it. The service, which has just launched, examines your site’s URL or other links (your LinkedIn page, your Facebook page URL, and so forth), then gives you specific steps to make those pages rank higher in Google search results.

At the BrandYourself website you can view your link’s current ranking, and find out how many steps you can still take to improve it. The site also gives you a profile page where you can track all the links you are trying to push up.

Small businesses often hire firms like chúng tôi to help them suppress negative links (such as reviews) in the results, and they pay thousands of dollars to do so. chúng tôi and its “search engine scientists” also find it necessary to “mystify the whole process,” says chúng tôi cofounder Patrick Ambron.

You can boost three of your links (your business URL, your LinkedIn profile, and your Facebook page, for example) for free, and then you pay $9 per month to boost more and continue using the service. Paid users also get to know the search terms being used to find their links, and they get alerts of major changes in traffic numbers, among other things.

Those are the best apps I saw today, but tomorrow is a new day with many more apps to see. I will be blogging throughout the day tomorrow as I find more apps that might really be useful. Stay tuned.

Bu Students Cue House Lights

BU Students Cue House Lights School of theatre announces a packed fall lineup

The new season of CFA’s school of theatre includes a one-night-only performance of Tom Stoppard’s Every Good Boy Deserves Favour on October 24. Photo by Kalman Zabarsky

Actors from the College of Fine Arts school of theatre are set to take the stage with an ambitious season of comedy, drama, and song.

“We are actively reaching out to all corners of the University to engage the community with diverse, provocative, and remarkable theatrical productions,” says Jim Petosa, director of the school of theatre.

The school’s 55th season opens with the 13th Fall Fringe Festival. An annual celebration of unconventional opera and theater, the festival is a collaboration between the school of music’s Opera Institute and the school of theatre.

The next play, Diventare, written by Jenny Rachel Weiner (CFA’09), is a product of the school’s New Play Initiative. When Linda’s world collapses, she seeks refuge in an imaginary underwater kingdom. Directed by Ellie Heyman (CFA’11), Diventare opens at the CFA Theatre Lab, 855 Commonwealth Ave., on October 14 and runs through October 18; admission is free.

Next is Antigone, based on Sophocles’ classic drama and featuring music and a libretto by former CFA faculty member Marjorie Merryman. When Antigone’s brothers, Eteocles and Polyneices, kill each other, Creon, the new ruler of Thebes, refuses to give Polyneices a proper burial. Antigone resolves to bury him in secret, and tragedy ensues. Directed by Petosa, with musical direction by William Lumpkin, a CFA associate professor, Antigone is being performed at the BU Theatre, Lane-Comley Studio 210, on October 17, 18, 23, and 25. It will also be featured in the spring’s InCite Arts Festival in New York City.

Composer William Bolcom wrote Lucrezia for the 2007 New York Festival of Song. The one-act comedic opera, a “riff” on Niccolò Machiavelli’s La Mandragola, is retold from the viewpoint of Lucrezia, a seemingly virtuous woman pursued by the unscrupulous Callimaco. Directed by E. Loren Meeker (CFA’99), with musical direction by Allison Voth, a CFA assistant professor, Lucrezia will be at the BU Theatre, Lane-Comley Studio 210, on October 24, 25, 30, and 31.

The Fringe Festival’s final piece, Recital Meets Theatre, is performed by second-year Opera Institute singers and transforms the formal recital format into an intimate setting. It will be performed one day only, November 1, at 2 p.m., at the BU Theatre, Lane-Comley Studio 210; admission is free.

Tickets for Fringe Festival performances are $7, unless otherwise noted, and may be purchased online, by phone at 617-266-0800, or in person at the BU Theatre box office, 264 Huntington Ave. Performance times vary; check the calendar for a full schedule.

Next up is Every Good Boy Deserves Favour, composed by Andre Previn. Music students use the phrase to remember the notes (EGBDF) that sit on the lines of the treble clef. In Tom Stoppard’s play, two men are in a Soviet asylum; one, a schizophrenic, has conjured a full symphony orchestra, while the other, a political prisoner, must choose between his political principles and the life of his son.

Rarely performed because it requires a 47-member orchestra to share the stage with two actors, Every Good Boy Deserves Favour is directed by Petosa, with musical direction by Lumpkin. It will be performed during the fall InCite Arts Festival in Washington, D.C., with a one-night-only preview at the BU Theatre, 264 Huntington Ave., on Saturday, October 24, at 8 p.m. Tickets are $12 for general admission and $10 for BU alumni, students, senior citizens, Huntington Theatre Company subscribers, and WGBH members.

The house lights will dim in November. Then David Rabe’s A Question of Mercy and D. W. Gregory’s Radium Girls open in December. Written during the height of the AIDS crisis, A Question of Mercy explores euthanasia. It’s 1990, and Anthony is dying of AIDS. When his lover enlists a doctor to relieve Anthony’s suffering, the characters face a painful question: is this murder or mercy?

Directed by Petosa, A Question of Mercy plays at the BU Theatre, Lane-Comley Studio 210, on December 2, 3, 4, 5, 6, 9, 10, 11, 12, 13, 16, 17, 18, and 19. Tickets are $20 for general admission and $10 for BU alumni, students, senior citizens, Huntington Theatre Company subscribers, and WGBH members. Performance times vary; check the school of theatre calendar for a complete schedule.

Radium Girls takes place in a New Jersey radium factory, where workers paint watch dials with a phosphorescent radium compound. When Grace Fryer and other dial painters fall ill, they sue the U.S. Radium Corp. for exposing them to the deadly compound.

Directed by Elaine Vaan Hogue, a CFA assistant professor, Radium Girls (based on a true story) will be performed at the Boston Center for the Arts Calderwood Pavilion, 527 Tremont St., Boston, on December 10, 11, 12, 13, 16, 17, 18, and 19. Tickets are $12 for general admission and $10 for BU alumni, students, senior citizens, Huntington Theatre Company subscribers, and WGBH members. Performance times vary; check the school of theatre calendar for a complete schedule.

Members of the BU community are eligible to receive one free ticket at the door, subject to availability, with a BU ID on the day of every CFA performance.

Vicky Waltz can be reached at [email protected].

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Top 20 Reactjs Interview Questions And Answers In 2023

ReactJS Interview Questions and Answers

ReactJS is a JavaScript library that is used for building user interfaces. Facebook and an individual group of developers maintain it.

ReactJS is one of the top in-demand skills for web developers, primarily front-end and full-stack developers. As such, a front-end developer earns an average base salary of $129,145 per year. Hence, preparing well for ReactJS interviews can open various job prospects for candidates.

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Key Highlights

ReactJS interview questions involve core concepts such as JSX, state, props, and component lifecycle.

Experience building real-world applications using ReactJS can help demonstrate practical knowledge and problem-solving skills to the interviewer.

Good knowledge of JavaScript and ES6 features is essential to write clean and efficient code while working with ReactJS.

Excellent communication and collaboration skills and a willingness to learn and adapt to new technologies can help make a good impression on the interviewer.

Part 1 –ReactJS Interview Questions (Basic)

This first part covers basic ReactJS Interview Questions and Answers:

Q1. What is React?

Answer: React is a JavaScript library used for building user interfaces. ReactJS is used as a base of a single webpage or mobile application. It deals with the view layer of an application.

Q2. What is JSX?

Answer: JSX is simple JavaScript that allows HTML syntax and other HTML tags in the code. HTML syntax is processed into JavaScript calls of React framework.

Q3. What is FLUX in ReactJS?

Answer: Flux is an application architecture in React View Library that Facebook designed for creating data layers in an application based on JavaScript.

Q4. What are Props and States in React?

Answer: Props mean the arguments’ properties passed in the JavaScript function. A state is used for creating a dynamic and interactive component.

Q5. What are refs in React?

Answer: For focus management and trigger animation, one uses refs in React. It also contains third-party libraries.

Q6. What is the difference between ReactJS and AngularJS?


ReactJS AngularJS

A JavaScript library for building user interfaces. A full-featured JavaScript framework for building large-scale, complex web applications.

It uses a virtual DOM to update the actual DOM efficiently. It uses a two-way data binding approach, where any changes to the model automatically update the view and vice versa.

Follows a unidirectional data flow, where data flows only in one direction, from parent to child components. Follows a bidirectional data flow, where changes in the view automatically update the model, and changes in the model automatically update the view.

It provides more flexibility and control, allowing developers to use any other library or framework alongside it. It provides a complete solution for building web applications, including many built-in features like routing, forms, and animations.

A good understanding of JavaScript is required as it relies heavily on it. It relies more on declarative templates and requires less JavaScript knowledge.

Q7. How is flux different from Redux?


Flux Redux

Flux is an architectural pattern that Facebook introduced. Redux is a predictable state container that is based on Flux architecture.

Flux’s single dispatcher receives actions and dispatches them to the stores. The store receives dispatched actions directly, as Redux has no dispatcher.

Flux has multiple stores that contain the application state. Redux has a single store that contains the entire application state.

Flux stores can have mutable states and be changed anywhere in the application. Redux stores have an immutable state; the only way to change the state is by dispatching an action.

Flux has more boilerplate code and requires more setup. Redux has less boilerplate code and is easier to set up.

Q8. What do you mean by a functional component in React?

Answer: A functional component is a component that returns React elements as an element.

Q9. What is routing?


The ability to switch between various pages or views of an application is called routing in React.

The React Router library implements routing in React applications.

Developers can design routes using essential components and properties because it supports declarative routing.

Routing is integral to building complex React applications, as it allows for better organization and separation of concerns between different parts of an application.

Q10. What are the components of Redux?

Answer: Action, Reducer, Store, and View are the components of Redux.

Action: Describes a user’s intent in the form of an object.

Reducer: A pure function that receives the current state and an action and returns a new state.

Store: A centralized place to store the state of an application.

View: The user interface of an application.

Part 2 –ReactJS Interview Questions (Advanced) Q11. List the characteristics of ReactJS.


JSX: ReactJS has JSX. JSX is simple JavaScript that allows HTML syntax and other HTML tags in the code. The React framework processes HTML syntax into JavaScript calls.

React Native: It contains a native library that supports Native iOS and Android applications.

Simplicity: It is straightforward to grab. Its component-based approach and well-defined lifecycle are direct to use.

Easy to Learn: Anyone with basic programming knowledge can quickly learn ReactJS, for Learning ReactJS, one needs to know the basics of HTML and CSS.

Data-Binding: ReactJS uses one-way data binding and application architecture controls data flow via a dispatcher.

Testability: ReactJS application is straightforward to test. Its views are easy to configure and can be treated as an application.

Q12. What are the lifecycle methods of React Components in detail?

Answer: Some of the most important lifecycles methods are given below:






Q13. What is the lifecycle of ReactJS?


Increased application performance.

Client and Server side building.

Reliable due to JSX code.

Easy testing.

Q15. Which company developed React? When was it released?

Answer: Facebook developed ReactJS and developed it in March 2013.

Q16. What is the significance of the virtual DOM in ReactJS?

Answer: In ReactJS, the virtual DOM is a lightweight copy of the actual DOM, which helps to enhance the application’s performance. Whenever there is a change in the state of a React component, the virtual DOM compares the new and previous states and creates a list of minimum necessary changes. It then updates the actual DOM with these changes, resulting in faster rendering and improved user experience.

Q17. What is the basic difference between pros and state?




Definition Short for “properties,” passed from parent component to child component. User interactions or other events can change a component’s internal state over time.

Immutable Immutable (cannot be modified by the component receiving them) Mutable (can be adjusted using setState())

Update Trigger It can only be updated by the parent component passing in new props. You can update it by calling setState() or forceUpdate() within the component.

Usage Used to pass data from parent to child components. They manage components’ internal state and re-render based on state changes.

Scope It can be accessed throughout the component tree. It can only be accessed within the component where it is defined.

Q18. When to use a class component over a functional component?


Q19. How does one share the data between components in React?


Props: Using props is one method of transferring data from a parent component to a child component. Props are read-only, so the child component cannot alter the data passed through them.

Context: React context offers a mechanism to share data that any component within a specific context can access. It is most beneficial to share data necessary for multiple components, such as user authentication data.

Redux: Redux is a library for state management that offers a universal state store that any component can access. It enables components to dispatch actions to update the shop and subscribe to changes in the shop.

React Query: By caching and controlling the state of asynchronous data, React Query is a data fetching module that offers a mechanism to transfer data between components. Additionally, you can use React to manage the global state.

Local Storage: The ability to store data locally in the browser that may be accessed and shared by components is provided by local storage. We should only use local storage for modest amounts of data, not for confidential or sensitive data.

Q20. What are React hooks? Final Thoughts

Many businesses seek developers with experience in ReactJS, as it has become one of the most widely used JavaScript libraries for creating complex user interfaces. If one is preparing for the ReactJS interview, one should also prepare for JavaScript and must have practical hands-on. Preparing important concepts using interview questions can help one ace their interview.

Frequently Asked Questions (FAQs)

Q1. How do I prepare for a React interview?

Answer: To prepare for a React interview, it’s essential to review the fundamentals of React, including its core concepts, lifecycle methods, and popular tools and libraries. You should also practice building small React applications and be able to explain your approach and decision-making process. Finally, be sure to research the company you’re interviewing with and familiarize yourself with their React-related projects or initiatives.

2. What is ReactJS used for?

Answer: ReactJS is a JavaScript library used for building user interfaces. It allows developers to create reusable UI components and manage the state of an application in a way that is efficient and easy to understand.

3. What questions are asked in interviews on ReactJS?

What is ReactJS?

What is Flux?

How do you define JSX?

What are Props and State?

What are refs?

4. How do you pass React interview questions?

Answer: To pass React interview questions, it’s essential to have a solid understanding of ReactJS’s core concepts and be able to apply them in practical scenarios. It’s also helpful to be familiar with popular React libraries and tools, such as Redux, React Router, and Jest. Practice building small React applications and be prepared to explain your thought process and decision-making. Finally, be confident, communicate clearly, and demonstrate a willingness to learn and adapt.

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Amber Group Launches Whalefin In Japan Following Acquisition Of Decurret Inc.

Having been acquired by Amber Group, DeCurret Inc, changes its name to ‘Amber Japan K.K.’

DeCurret Inc., a Crypto-Asset Exchange Service Provider (CAESP)  registered with Japan Financial Services Agency (FSA), today announced that it has changed its company name to “Amber Japan K.K.” (hereinafter referred to as “Amber Japan”) following the completion of its acquisition by leading global digital asset company, Amber Group. In line with the completed acquisition and its name change, the company will be launching Amber Group’s flagship digital asset platform, WhaleFin, in Japan.

Name Change: Amber Japan K.K. 

DeCurret Inc. has welcomed WhaleFin Holdings Japan K.K., the Japanese subsidiary of Amber Group which became a shareholder in February. It has since been preparing to launch their services, namely Amber Group’s flagship digital asset platform, WhaleFin, in Japan. In view of this launch, the company has decided to change its name to Amber Japan K.K., which bears the name of Amber Group.

Digital Asset Platform: WhaleFin

WhaleFin is an all-in-one digital asset platform that was built on Amber Group’s deep expertise in serving both institutional and retail markets. It serves as a gateway to the world of digital assets and crypto finance for all users, regardless of their investing needs or experience.

Customers will now have access to institutional-grade investing tools and trading functions that was previously handled by DeCurret, through WhaleFin’s intuitive and user-friendly interface. In addition, Amber Japan plans to provide a lending service that leverages the high liquidity and management capabilities of Amber Group and innovates NFT business collaboration through various partnerships in Japan.

Michael Wu, Amber Group’s Global Chief Executive Officer said:

“We are very delighted to start serving Japanese customers by utilizing Amber Group’s world-class liquidity and bank-standard security. In parallel with the operation of the VASP business, we aim to build a new ecosystem beyond the existing framework and include services related to new assets listing, lending, as well as NFTs. We are excited for this next phase of growth as we work towards ensuring that users have access to the right tools and platforms to achieve a sustainable, digital lifestyle with WhaleFin.”

About Amber Group

Amber Group is a leading full stack digital asset firm, engaged in trading, products and infrastructure. Amber Group works with companies ranging from token issuers, banks and fintech firms, to sports teams, game developers, brands and creators. Operating at the center of markets, Amber provides a full range of digital asset services spanning liquidity provisioning, trading, financing, and investing. Across all products and categories, Amber Group has turned over $1T in volumes since inception. 

About Amber Japan K.K. 

Business description: Crypto asset exchange business

Certified Fund Settlement Firms Association: Japan Virtual and Crypto assets Exchange Association

Location: 7th Floor Arco Tower, Shimomeguro 1-8-1,Meguro-ku,Tokyo JAPAN

Virtual Currency Exchange Operator – Kanto Local Finance Bureau No. 00016

Representative: Li Yijin, Representative Director


[email protected]

*The names of companies, products, etc. in this press release are trademarks or registered trademarks of the respective companies.

Disclaimer: Main risks when trading cryptocurrencies

A cryptoasset is not a fiat currency. A crypto asset we handle is a “decentralized crypto asset” traded and issued over the internet, and its value is not guaranteed by any specific states or other parties. 

Use or possession of a cryptoasset may be restricted in certain countries/regions under their laws and regulations. 

A cryptoasset trade may result in a loss or significant decrease in value of the cryptoasset from price fluctuation.

Differences exist between buying and selling prices in crypto asset trades. During times of high market volatility or decreased liquidity, the differences between buying and selling prices may increase, the acceptance of orders may be interrupted, and so on. Customers may therefore be unable to complete transactions as intended. 

A cryptoasset itself may lose all value due to breakdowns in the systems for transferring the cryptoasset, or other reasons. 

In case the company’s business is interrupted by events including bankruptcy, we may not be able to return the deposited money and cryptoasset to the customer.

If the private key is lost, the customer may not be able to access the cryptoasset in the portfolio which may result in decreased value. In addition, if the private key becomes known to a third party, the customer may incur unexpected losses.

A cryptoasset may be used for payment of consideration subject to agreement by the counterparty receiving such payment.

Customers may be unable to complete transactions as intended, due to factors such as a disaster, communication failure of public lines, delay in processing by the framework for recording transfer of cryptoasset value, and other events beyond the control of the Company. 

The term “cryptoasset” refers to a cryptoasset as defined in Article 2, Paragraph 5 of the Law on Funds Settlement, but we may use the terms “virtual currency” or “cryptoasset (virtual currency)” on some screens.

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