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Facebook has been busy this year with election season barreling its way towards us here in the US. They have faced criticism over everything from the handling of politicians to misinformation from users about voting locations.
They have reacted with new features that empower the user, and official channels that communicate items related to voting.
The scrutiny has been alive and well since the 2023 election, where it was found misinformation was widely spread on the platform.
Central to some of those strategies were entities creating Pages that identified themselves as news source. In reality, they were a political entity at their core, but because they were technically “news,” they weren’t subject to the same rules being slapped onto political entities. The self-declared news entities will now have the same standards applied.
How Facebook Defines a PoliticianFollowing through with these actions means Facebook has to define entities very specifically. First, this is how Facebook defines whether an entity is a political body or politician:
“an organization, company, or other group whose predominant purpose is to influence politics and elections.”
That includes things like political parties, PACs and Super PACs, and entities regulated as “Social Welfare Organizations”
Businesses that provide political consulting or other services related to candidates and elections are also categorized as political entities.
These definitions are important, because they are referenced in this new policy that will define a political media outlet.
How Facebook Will Define a Political OutletThe next step is then identifying news organizations where the above-mentioned players may be stakeholders.
The criteria include:
An outlet owned by by a political entity or politician.
A politician is serving in a position of power, like its CEO or Editor.
The news outlet shares proprietary Facebook information with a politician or political body. This means things like locations, gender, ages, etc.
The Page owner is a political entity.
Limitations on News DistributionPublishers that identify as a news outlet but meet the criteria above will be treated differently.
They will still be allowed to register as a news entity, but their reach will be more limited. Namely, they will not be eligible for inclusion in the News tab, and they will not be permitted to use the news messaging options on the Messenger Platform or in WhatsApp Business
Timing of the AnnouncementFacebook confirmed the information to Axios. The full write up can be found here.
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Facebook Ad Boycott Campaign To Go Global, Organizers Say
The”Stop Hate for Gain” effort will start calling on important firms in Europe to join the boycott,” Jim Steyer, chief executive of Common Sense Media, said in an interview with Reuters on Saturday.
Free Press and Common Sense, Combined with U.S. civil rights groups Shade of Change and the Anti-Defamation League, Started the campaign after the Passing of George Floyd, an unarmed Black man Murdered by Minneapolis police.
“The next frontier is international strain,” Steyer said, including the campaign expects to embolden authorities in Europe to have a tougher position on Facebook.
The European Commission in June announced new recommendations for technology firms such as Facebook to publish annual reports on how they’re tackling coronavirus misinformation.
The outrage from the USA on the death of Floyd has resulted in an unprecedented response from companies around the globe. Its effect was felt outside U.S. boundaries. Unilever, by way of instance, changed the title of a skin-lightening merchandise popular in India known as Fair and Lovely.
Also read: Top 7 Industrial Robotics Companies in the world
Facebook stated its origins in artificial intelligence have let it find 90 percent of hate speech before users report it.
Unilever, for example, on Friday dedicated to pausing its U.S. spending Facebook for the remainder of the year.
That accounts for approximately 10 percent of its total estimated $250 million it spends on Facebook marketing annually, based on Richard Greenfield of LightShed Partners, a tech and media research company.
Annually, Facebook generates $70 billion in marketing revenue and roughly a quarter of it comes in large companies including Unilever with the huge majority of its earnings derived from small companies.
Also read: 10 Best Chrome Extensions For 2023
“If they believe that they are done dependent on Friday, they’re sorely mistaken,” Gonzalez explained. “We do not require a one-off coverage and there. We want comprehensive coverage.”
5 Creative Ways To Use The Facebook Ad Library To Your Advantage
The Facebook Ad Library is still stirring up the digital marketing ecosystem.
This tool gives marketers free access to “spy” on the ad imagery, headlines, copy, formatting, how long it has been live, A/B testing, and more.
It also gives you a line of sight into the landing pages of any ad that is currently live on Facebook, Messenger, and Instagram.
Why Facebook Gave Us The Facebook Ad LibraryThankfully for marketers, the ad library’s purpose has evolved to be so much more than just offering electoral clarity.
Digital marketers favor this tool to revolutionize, optimize, and inspire their Facebook ad campaigns.
Other Ways To Unlock The Benefits Of The Facebook Ad Library 1. Expose Yourself To Other IndustriesThe first thing we tend to do when we’re on the Facebook Ad Library is to peek over the fence to see what our direct competition is up to.
Knock yourself out!
Why not search for a brand that you love or that is a complementary industry to yours?
Then start testing.
2. Spot The Difference With A/B TestingA/B testing – like many other aspects of digital marketing like email marketing, landing pages, etc. – is so important for Facebook campaign success.
Much like those quizzes you did as a child where you had to spot the difference, your task will be to identify the elements being tested.
Different copy, same image?
Different call to action?
Facebook makes it really quick and easy to build a checklist of ad features to A/B test for your next ad.
If the big brands are doing it, so should you.
3. See Trends And LongevityIf you spend a bit of time browsing the Facebook Ad Library, you’ll eventually pick up on trends in design, layout, offers, and more.
This could be a great guide on where the target audience network is favorably leaning towards.
You can find this by checking out when the ad was first launched.
Facebook freely shows this information, so don’t miss it.
It is an incredibly valuable insight into how well the ad is performing.
Just to stir the pot a little on trends, you could take another strategic angle on Facebook Ad trends: Spotting a clear trend might also be an opportunity to create imagery that is completely different.
This might help you stand out from the crowd.
4. Get The Jump On Competitors With Timing CuesWhile creativity and copy are crucial to any Facebook ad, timing – or running times – is crucial for campaign success.
If your ad is premature, your audience will not be ready.
Too late and you may miss opportunities.
This is particularly useful when getting the jump on big-budget events in your marketing calendar like Back to School, Valentine’s Day, or Black Friday.
Make use of historical data on the Facebook Ad Library to exactly time your next campaign.
5. Funnel MappingAds are not an end to themselves – they are typically built with a customer journey or funnel in mind.
The ad drives traffic to a destination; usually, a landing page that has been finely crafted to extract an action from the visitor.
Where does the ad take you?
Is it a Facebook page with Facebook products?
Are you sent to an online store with pricing or a special offer, or a gated page that requires an email address to access high-value information?
Maybe you’ll find a custom-designed landing page offering a free trial.
Experience the journey as if you are a customer, and use this intel for your next campaign funnel strategy.
ConclusionWe have no access or visibility to anyone’s audience targeting criteria or context, audience network, or their ad spend, only to their ad creatives.
No matter!
Even without the targeting data on a campaign, the creative concepts are worth exploring.
I won’t tell if you won’t.
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Featured Image: metamorworks/Shutterstock
Programs Closing By Themselves On Windows 11
Programs Closing by Themselves on Windows 11 [Fix] Faulty or conflicting third-party apps can cause this issue
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If your programs are closing by themselves on Windows 11, it might be due to corrupt system files.
Another possible cause of this problem is the activities of conflicting apps.
A quick way to fix this issue is to repair and restore the broken system files by running some commands.
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Fix Windows 11 OS errors with Fortect:
This tool repairs common computer errors by replacing the problematic system files with the initial working versions. It also keeps you away from system errors, BSoDs, and repairs damages made by malware and viruses. Fix PC issues and remove viruses damage now in 3 easy steps:
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The programs closing by themselves issue is another one on the long list of problems on Windows 11. This issue can be incredibly frustrating as it prevents users from using most third-party apps.
The causes of the problem vary, with different variations reported by users. To make things easy, we have gathered encompassing and surefire solutions that can quickly get rid of the apps closing immediately after opening issue on Windows 11 in this guide.
Why does Windows 11 keep closing programs?There are different reasons for the programs closing by themselves issue on Windows 11. It can be down to a system fault or some problems with third-party apps.
Below are some of the prevalent causes:
Problems with third-party apps: If Windows 11 keeps your programs, it could be because an app is running a counter-program. You can fix this by enabling Safe Mode and try using the app that keeps closing again. If you are able to pinpoint the faulty app, you can now remove it using one of the best uninstaller software.
Faulty system files: System files are important in the smooth running of programs and apps on your PC. Thus, if they are faulty or corrupt, you can encounter this issue. Your one-way ticket out of this is to repair and restore these corrupt system files.
Presence of malware: A virus can continue closing your programs automatically. This is because they are built to disturb your activities and cause problems on your PC. You need to quickly perform a deep virus scan either with Windows Defender or one of the best antivirus software.
How do I stop apps from automatically closing on Windows 11? 1. Run the Windows Apps troubleshooterAt times the reason your programs keep closing by themselves on Windows 11 issues with apps from the Microsoft Store. To correct this, you must run the Windows Store Apps troubleshooter and apply the recommended fixes.
2. Repair system filesSFC and DISM scans are built-in tools that can fix corrupt or broken system files that might cause your programs to close on Windows 11. Sometimes, the SFC scan alone should do. However, you can still run the DISM scan to be sure.
Alternatively, you can use a professional system file fixer in Fortect to scan and repair these files. This tool is faster and does not require you to type any command.
With this, you can eliminate the risk of errors and get your PC working normally again.
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3. Scan for malwareA virus can cause all sorts of issues on your PC and can be the reason your programs are closing by themselves. Choose the Full Scan or Microsoft Defender Offline option to run a deep scan.
Another option is to use a third-party antivirus like ESET NOD 32 to remove even the most stubborn malware. The good thing about this tool is that it is lightweight, fast, and effective.
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4. Enable Safe ModeThe Safe Mode helps narrow down the possible factors causing the programs to close by themselves on Windows 11. If this issue does not occur here, you should know the problem is not a system fault.
So, you can restart your PC and perform a clean boot to know the third-party app or process causing your programs to restart.
5. Perform a clean bootThe programs closing by themselves issue can be down to the activities of third-party apps and processes. Performing a clean boot allows you to start your PC with only the necessary services.
If this fixes the issue, you can enable these apps and services in batches to know the faulty one.
If your apps started closing automatically after updating your PC, you might need to remove the update to make it work.
Should things get back to normal after removing it, you will need to wait till another batch of updates is rolled out before applying them.
The programs closing by themselves issue can be pretty annoying. Thankfully, it is not an issue that is impossible to fix, as evidenced by the fixes in this guide.
If you encounter other issues like Windows 11 apps not opening, check our well-detailed guide to fix it effortlessly.
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Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research
For paid search, this has historically been especially time-consuming.
It has been necessary to use third-party tools – like Semrush, SpyFu, or Google’s Ad Preview tool, which all tend to rely on sample data and often do not yield comprehensive examples.
Well, with Google’s latest features, those days are over.
It’s time to get excited about doing competitive ad text research directly within Google Ads.
Where To Find The New Google Ads Research FeatureJust follow these three steps:
Hover over the hamburger icon next to a paid search ad.
Especially when in a hurry or needing to override the algorithmic ad display customization for your profile, ad format filtering is an excellent way to get just the results you need.
7 Steps To Analyze Paid Search Ad CopyWhether you’re looking at text-only or non-text copy, follow these steps to create a systematic analysis approach.
This will help you organize insights, detect trends more easily, and create a structure that lends itself to iterative analysis over time.
1. Call To ActionArguably the most important part of the ad, the call to action (CTA) is what will drive the user to convert.
Take note of any incentives or offers, urgency messaging (e.g., today, now, limited time), the location, and possible repetition of the CTA within the ad.
Sophisticated ad copy should mention the CTA more than once. The first mention may include urgency messaging, with other mentions elaborating to include incentives.
If the product or service is not sold online, as a best practice, the CTA should include the means to buy it, which typically involves calling or visiting a physical store.
2. Product Or Service NameThis is especially key when the product or service is new, technical in nature, has a colloquial equivalent that is sufficiently different from the official brand name, or if the business encompasses multiple aspects.
For example, a printer manufacturer may find it valuable to analyze shortened product names that do not include the full technical specifications.
Similarly, many travel service businesses have lengthy names to reflect all their services, but it is not always necessary to include them in full (e.g., Melia Caribe Beach All-Inclusive Resort Punta Cana).
3. Product Or Service FeaturesTake note of what those are and what qualifying descriptions or visualizations are used.
4. BenefitsWhile features help describe the use case for a product or service, it is the benefits that will convince a user to engage.
Take note of what solution-oriented language or imagery is leveraged, if any sources are cited to back up claims, and if the described benefits are short- and/or long-term.
Sometimes, multiple levels of benefits may need mentioning, when the consumer is not the ultimate (or only) beneficiary.
For situations akin to gifting, purchasing insurance, education, or caregiver services, marketers often forget that one should address the needs of both the purchaser (e.g., the person buying a gift, who may be cost-conscious) and the recipient (e.g., who might be more concerned with a flexible return policy).
5. BrandingBrand inclusion is another key element to test.
Consider everything from spelling to the presence of trademark symbols, placement in headlines and/or body of the text, logo size, when your brand is mentioned within the ad, and where opportunities exist to include your brand name.
However, be sure not to rely on just the URL.
Alas, that URL is too often lost in the clutter of the other ad elements.
6. ToneThis last element is perhaps the hardest to pin down.
A more informative, casual tone would suggest targeting a user earlier in their online research journey.
By contrast, an ad that has more direct language is likely aimed at a user in a transactional frame of mind.
7. LengthAds that convey the most compelling story or engage users in the most proactive ways often have the highest likelihood of success.
On the flip side, just because an ad has the option to include a lot of text or include a video of a certain length, it is not always the best-performing approach. Oftentimes, less is more.
ConclusionThe tendency is often to mirror what others are doing. However, that can lead to all players having similar messaging. This only makes it harder for users to differentiate the available options.
While it is worth borrowing ideas from your competitors, resist the urge to copy a perceived market leader. Rather, gather insights from multiple players and then systematically test specific elements.
Standing apart from others will often yield the best results.
Systematically tracking the tested elements will position you well to develop a test results calendar.
Unfortunately, in the long run, there is rarely a single best-performing ad. With the ever-shifting competitive landscape, one has to constantly iterate.
If you detect a trend reversal, you will be already armed with past research on what has worked well before in these circumstances, ready to anticipate your competitor’s moves, and prepared to respond.
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Featured Image: eamesBot/Shutterstock
Eight Science Policies At Stake This Election Day
Science doesn’t typically drive voters to the polls. Just consider this: Most Americans agree that the government isn’t doing enough to protect the environment, yet neither curbing climate change nor ecological protection has yet cracked the list of America’s top 10 policy priorities, according to Pew Research. But even without a public push from the majority, the results of next week’s midterm elections could have a lasting impact on the federal government’s science and tech priorities.
Enough House and Senate seats are on the ballot to flip legislative control—though a House swap is more likely. FiveThirtyEight says there’s an an 85-percent chance that the lower chamber will change hands, and the Cook Political Report has marked 49 races as toss-ups.
A sweeping change could reset the agenda on dozens of issues, including incentivizing renewable-energy efforts and protecting net neutrality. “One of the primary things we would see immediately would be issues surrounding the environment and climate change playing out in oversight hearings,” says Joanne Carney, head of government relations for the American Association for the Advancement of Science (AAAS), a nonprofit based in Washington, D.C.
We combed through the voting records and committee hearing agendas of the current Congress to determine what issues might be on the table if either (or both) of the chambers flip.
Extended life for wildlife protectionsThis year, Congress called for an overhaul of the Endangered Species Act (ESA) of 1973, landmark legislation that established a listing-and-protection system for at-risk plants and animals. Current representatives contend that the law is outdated, hurts industry, and flat-out isn’t working. In the setup, a species leaves the list when its population rebounds, but less than 3 percent of 2,493 species have been delisted, a fact that some cite as evidence that the law has failed to protect wildlife. Conservationists counter that tweaks to the legislation—even minor ones—will leave even more species exposed to threats.
The House Committee on Natural Resources sent five ESA-editing bills to the full House in September. Among other changes, the package of laws would require regulators to consider both scientific data and economic cost of listing a species as endangered, limit the ability to sue for ESA breaches, and give local governments more control over protection decisions. None of the measures will see a full floor vote before Election Day.
A lift for wind Rolling back net-neutrality rollbacksEarly this year, the Federal Communications Commission (FCC) voted to dismantle Obama-era net neutrality provisions. Generally speaking, net neutrality is the idea that your internet service provider (ISP) shouldn’t have undue control over what you do or see online—that it can’t prioritize certain content or vary speeds based on what you’re looking at, among other protections.
Keeping farms cleanFarms like this one tap the Conservation Stewardship Program to fund maintenance of natural resources. USDA / Preston Keres
Currently, the House and Senate are at odds over the farm bill, a centerpiece of national agricultural policy. The legislation, which goes up for renewal every five years, is often controversial because it can influence policies beyond cultivation, such as environmental regulations, conservation, and food safety.
House and Senate members have been in stalemate for weeks over differences in their respective versions of the bill. A reconciled law and a vote before Election Day is a longshot, but the delay could also put the kibosh on some land- and water-protection rollbacks. The current version of the House bill cuts land-preservation efforts, including the Conservation Stewardship Program, a measure that protects some 70 million acres by incentivizing farmers to preserve workable land. The proposed House bill also allows farmers to bypass the permitting process for using pesticides around water sources, and bars local governments from restricting the use of certain chemicals.
Checking the EPAIn March, the House passed the SENSE Act, a law that would exempt power plants that burn waste coal from emissions caps outlined in Obama-era EPA rules. President Trump has also been using his executive authority to loosen regulations; the Affordable Clean Energy Rule, proposed in August, would replace President Obama’s Clean Power Plan and give states the freedom to choose how they regulate plants’ greenhouse gases and pollutants like smog, soot, and mercury.
Taxing carbonA refinery in West Bountiful, Utah. Patrick Hendry / Unsplash
The creation of a carbon tax, a fee levied on emissions from burning fossil fuels, has been a partisan lightning rod for decades. Most recently, this past July, the House passed a non-binding resolution saying such a tax would be “detrimental to American families and businesses, and is not in the best interest of the United States.” The move was largely symbolic, since such resolutions can’t progress into law.
Just days later, Florida representative Carlos Curbelo introduced a bill that proposes a such a tax. If adopted, the measure would set the country up to meet or exceed goals set out in the Paris Agreement and fund much-needed improvements to U.S. transportation infrastructure. A Columbia University Center for Global Energy Policy analysis found the plan would result in a 27-32 percent emissions reduction by 2025 and a 30-40 percent dip by 2030, compared to 2005 levels. While the Natural Resources Defense Council casts the bill is a good conversation starter, the group believes that the more-ambitious American Opportunity Carbon Fee Act of 2023, introduced in February, would have an even greater impact.
Funding gun-violence research Regulations to protect personal dataAfter reports of Russian social-media interference in the 2023 election, both Representatives and Senators have criticized the ability of technology companies to police their own platforms and protect user data. Yet, congressional hearings with Facebook CEO Mark Zuckerberg and Twitter CEO Jack Dorsey revealed a serious knowledge gap about an evolving landscape. While the E.U. has adopted the massive General Data Protection Regulation to safeguard user privacy, U.S. officials have been slow to act.
Congress has put forth half a dozen bills but has yet to vote on any. The CONSENT Act, introduced by Senators Edward Markey (Massachusetts) and Richard Blumenthal (Connecticut) in April, would require websites to get users’ consent to share, use, or sell their personal information. This month, California Representative Ro Khanna, whose home district includes Silicon Valley, proposed an “Internet Bill of Rights” to move the conversation along.
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