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Google’s John Mueller revealed that the search engine’s algorithms do not punish keyword stuffing too harshly.
In fact, keyword stuffing may be ignored altogether if the content is found to otherwise have value to searchers.
This information was provided on Twitter in response to users inquiring about keyword stuffing. More specifically, a user was concerned about a page ranking well in search results despite obvious signs of keyword repetition.
Prefacing his statement with the suggestion to focus on one’s own content rather than someone else’s, Mueller goes on to say that there are over 200 factors used to rank pages and “the nice part is that you don’t have to get them all perfect.”
When the excessive keyword repetition was further criticized by another user, Mueller said this practice shouldn’t result in a page being removed from search results, and “boring keyword stuffing” may be ignored altogether.
“Yeah, but if we can ignore boring keyword stuffing (this was popular in the 90’s; search engines have a lot of practice here), there’s sometimes still enough value to be found elsewhere. I don’t know the page, but IMO keyword stuffing shouldn’t result in removal from the index.”
There are several takeaways from this exchange:
An SEO’s time is better spent improving their own content, rather than trying to figure out why other content is ranking higher.
Excessive keyword stuffing will not result in a page being removed from indexing.
Google may overlook keyword stuffing if the content has value otherwise.
Use of keywords is only one of over 200 ranking factors.
Overall, it’s probably not a good idea to overuse keywords because it arguably makes the content less enjoyable to read. However, keyword repetition will not hurt a piece of content when it comes to ranking in search results.
It’s usually more actionable to focus on your own sites, rather than to focus on “why is someone else’s site ranking above mine when I don’t think it’s as good as mine” … We use over 200 factors for ranking, the nice part is that you don’t have to get them all perfect.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) June 20, 2023
Yeah, but if we can ignore boring keyword stuffing (this was popular in the 90’s; search engines have a lot of practice here), there’s sometimes still enough value to be found elsewhere. I don’t know the page, but IMO keyword stuffing shouldn’t result in removal from the index.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) June 20, 2023
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7 Keyword Suggest Tools Beyond Google
We all know about the value that you can find while performing keyword research using the Google Suggest feature for regular search as well as images, videos, and more.
But let’s look beyond Google for a moment – other sites are incorporating the suggestion feature in their search box as well. Here are just a few of them, as well as some examples of the variety in keyword ideas in comparison to the ones Google suggests as pictured above.
Bing
Looking to get your site optimized for Bing? Why not start with seeing what keywords are popular with Bing as opposed to Google?
Yahoo
Although Bing and Yahoo are merged, what people type into one vs. the other is quite different, as is shown by the results of this search vs. the one in Bing pictured earlier.
Blekko
Blekko, the new search engine slash SEO tool offers unique suggestions including their slashtags.
Topsy
Topsy is a social media search engine which looks at the latest links and photos shared on Twitter about particular topics.
Wefollow
Wefollow is a Twitter directory that allows Twitter users to list themselves under particular keywords. You can see what people consider themselves experts in in relation to your keyword.
Delicious
YouTube
The suggestions offered by YouTube are the same as the ones suggested by Google Video – the only difference is that on Google you will get results from lots of video networks, whereas YouTube results will stick with YouTube videos.
Your Favorite Non-Google Suggest ToolReviewing Content Effectiveness With Google Analytics Content Groups
A tutorial showing you the options to set up this new GA feature
When Google Analytics launched in 2005 it democratised web analytics with its feature rich offering, since then Google has worked hard to add new features to a product that is now considered a viable alternative to most enterprise level web analytics tools. But until recently GA lacked a key feature that many of it’s competitors have had since the first half of the last decade, that is the ability to group content at the session level.
Grouping content has lot’s of applications, for retail sites grouping categories and products is important, for media sites, different types of stories and today all businesses need to know which types and formats of content are supporting their content marketing.
Other tools around the time of Google Analytics’ launch, such as HBX, dealt with this very well but Google, with its URL based content reports and lack of segmentation couldn’t deal with it without some rather involved configuration at the account level.
Other options for grouping content in Google AnalyticsAlthough, it has always been possible to group content at the page view level by using the content drilldown feature or report filter in what is now the ‘All Pages’ report, this isn’t terribly helpful because the base metric used is page views (or worse still, unique page views) and trying to establish content popularity based on page views instead of sessions or visitors is like declaring that a minor celebrity has a high-profile based on the total number of column inches written about him or her as opposed to the total number of people doing the actual writing; it’s not wholly inaccurate but you can do a great deal better.
Advanced segments afford a greater degree of analytical control and flexibility but for non premium GA users they are subject to the vagaries of GA’s sampling so making the data flimsy in some situations.
Goals are more accurate in context of data output but they are limited to a single metric – that being sessions.
So with the introduction of content grouping in December 2013 it seemed as though the problem was resolved but indeed, though very good, Content Grouping is not without its own limitations.
To begin with you will find the option to configure Content Grouping at the ‘View’ level of the Admin section in GA. Here you will immediately notice the main flaw, namely that only a maximum of five content groups that can be configured (ten would be a better number), that means you will need to be judicious in deciding which content to group. That said, you can create sub-categories in each group so all is not lost.
Which content should you group?This depends on the kind of site you have, broadly speaking there are two options, either by page type or based on the nature of the content itself.
If you’re running an e-commerce site then you might prefer to group content by page type e.g. list page, product details page etc. In most cases this will better reflect the customer journey and do more to help you understand the level of engagement at each of the key steps in the on-site customer journey.
If you run a publishing site or similar you may prefer to group content by subject matter since page type may be less relevant e.g. news, weather, etc. The main issue here is that there will doubtless not be enough content groups to cover off all the areas you would want to group so you would have to be clear about which are the most important areas of content – maybe there will be a way in which several areas can be rolled into one content group.
How to set up content groupingThe content groups themselves can be configured in different ways. There are three configuration options:
1. Using the tracking code
2. ‘Extraction’
3. A set of rules definitions
It is possible to configure the content groupings using one or more of these options and you will need to consider each according to your site.
You may prefer to use the tracking code option if you have a set of content that has a URL structure which doesn’t change or is the same as the URL structure in other parts of the site.
You may prefer to use the extraction method if you simply want to group content according to a folder within a URL. Here, you may need to have a basic understanding of how Google Analytics uses regular expressions in order to maximise this.
You may prefer to use a set of rules definitions if you need to apply a slightly more complex filtering process e.g. instances where you may wish to include content that includes one element of a URL but not another.
The benefit of the second and third options is that they don’t require any changes to be made to the GA tracking code and so there is no dependence on developer time. On the other hand if your GA code is managed by a tag management system (see the Smart Insights guide to tag management) this will be less of an issue.
and from here you will then be presented with the three configuration options shown above.
…don’t forget…When setting up Content Groups you should remember that like goals, data is only collected from that point onwards, in other words it isn’t collected retrospectively.
You should also remember that while you can switch Content Groups on and off you cannot delete them. You can however edit them but if you do this in such a way that they start tracking different content or the same content with a different URL element (perhaps after a site rebuild or redesign) then you should make a note in Google Annotations on the day that you made the configuration change to help remind yourself why the data output might have changed. This last point is particularly important because if there is no recollection of the change being made it could cause a great deal of pain and wasted time when running an analysis that crosses over the date when the change was made.
What happens next?Once you’ve set up your content groups and data begins to be aggregated within them there are a couple of ways which you can view the data.
2. An alternative and more powerful option would be to create a custom report using the content groups.
Content Groups + custom reports = better insight.The main problem with the standard Content Grouping reports in that the primary reporting metric is page views or unique page views, this is at odds with the primary reporting metric for most sites which is usually sessions. Because of that it’s not really possible to calculate conversion to a specific content group using these two different metrics. The solution is to create a custom report.
Creating custom reportsIf you’ve used up all five content groups then you will be best off creating one tab for each content group in your custom report. The example below shows this.
You can then apply the metrics for each group, beware that there are some limitations in terms of which metrics you can use and you will not necessarily know which metrics this applies to until you’ve viewed the report and seen whether or not data has populated, but as an initial indicator some revenue metrics will not work. Page value should be fine if you have an e-commerce site.
You can then use the various charting functions to interpret the data and draw your own insights from it.
4. Create a custom report to help in analysing your new data.
How To Track Conversion Value With Google Tag Manager
Great, so you’ve set up conversion tracking for events across your marketing tools — but how do you assign a value to these conversions so that you can track revenue?
Tracking conversion values will help you accurately measure your marketing campaigns’ financial impact on your business. You can also send this data to other tracking tools like Facebook or Google Ads and further improve your sales!
In this guide, we’ll learn two methods of tracking conversion value with Google Tag Manager and how to send this data to other marketing tools.
An overview of what we’ll cover:
So let’s start!
Why Is Conversion Value Important?With conversion values, you can quantify the monetary impact each conversion has on your business. This is especially important in eCommerce stores, where different products have different prices.
So you can add the conversion value as 1 dollar or 1 euro (depending on the currency or the price of the product that converts).
For example, if you keep the Conversion Value as 1, it will count the value of 10 conversions as $10.
Let’s consider an eCommerce store with different products available at a wide range of prices.
This time, the conversion value will depend on the total order value.
This final value is the amount we’ll send to our Google Ads conversion tracking, Facebook conversion tracking, and also to the sales event that fires in Google Analytics.
We can transfer this information using different methods, but the best practice is to do it with a custom Data Layer.
🚨 Note: If you find that the data layer contains the right information but isn’t in the format you can use, check out our handy guide on how to transform the data layer with Google Tag Manager.
Implementing Your Custom Data LayerYou’ll find the custom Data Layer for your website under the Data Layer tab of Google Tag Manager’s preview and debug console.
🚨 Note: This holds true for a website built in WordPress with the Woo-Commerce plugin. However, this will change based on the installation of your website.
But first, let’s discuss what it means to implement a custom Data Layer.
To demonstrate, we’ll take a look at a new order with a different conversion value.
If you have implemented a custom Data Layer for the web page, you’ll be able to see this order’s details under the Data Layer tab of the preview mode: things like the tax, shipping cost, payment type, individual products, and more.
We can collect all of this information and send it to tracking tools that help us manage and analyze conversion data.
You can implement a similar custom Data Layer using the plugin Google Tag Manager for WordPress by Thomas Gieger. This plugin enables the Data Layer for the transaction page on our website.
Depending on your website, you might need to use a different plugin or ask the developer of your website to add the conversion values directly to the Data Layer.
Next, to send these values to the tracking tools, you’ll need a Data Layer variable.
Capturing Conversion Value with the GTM VariableA data layer will always consist of key-value pairs (if these are unfamiliar to you, check out our post on UTM parameters). For example, if transactionTotal is the key, our value will be 40.
We’ll use this key and add it to a variable. Let’s open the Variables section on Google Tag Manager and create a New Variable.
We’ll also add a name to the variable and select the Data Layer Variable as the variable type.
Next, we need to add the key for the variable. In our case, the key will be transactionTotal.
To see how this variable appears, refresh the webpage in GTM preview mode and place another order from the shop.
You’ll find the Data Layer variable under the Variables tab of the PageView event. The dataLayerTransactionValue will be equal to the total order value.
We’ll also find the different Tags that fired when we made a particular transaction.
We can use this variable to pass the value of the transaction to our tracking tools using Tags.
Let’s see how!
Passing on the Value of the Conversion to GTM TagsOpen your Google Tag Manager account.
Then open one of the conversion Tags through which you want to send the value data.
🚨 Note: Dynamic values can always be added using double curly brackets around a variable’s name.
So, every time this variable is called, it will pick up the data from the data layer and transfer it to the Tag.
This is the best practice to transfer data into Google Tag Manager. This is because, with a proper Data Layer integration, the data is available in a structured format, making it easier to access.
Another method of fetching this information is by scraping the actual DOM tree.
However, this method isn’t the most accurate one because it records the value directly from the display of the web pages. This means that if the page changes, the value that is fetched will change and impact your tracking.
One way to implement the scraping method is by using a DOM element variable. But in our guide, we’ll do it with custom JavaScript.
Getting the Total Conversion Value with Custom JavaScriptOn the right side of your screen, an HTML mark-up window will open.
With the help of a JavaScript variable, we can access the element from the Document Object Model (DOM) and fetch the total value.
This is a fairly easy process for someone who knows JavaScript. However, if you’re a marketer who’s not comfortable writing such codes, I have a recommendation for you!
Using GTM Variable Builder to Write JavaScriptThe GTM Macro Builder plugin can automatically write the JavaScript you need to pull the given value. You can download it from the Chrome extension section.
All you need to do is select the desired element on your web page and open the console. Since we only want the value to transfer to our Tag, we won’t select the currency sign in this case.
Paste the code into the Console and press the Enter key to run it.
This code will return the total conversion value.
Next, we want to make this value accessible to Google Tag Manager.
Create DOM Transaction VariableLet’s create a New Custom JavaScript variable in Google Tag Manager.
We’ll configure the variable by adding JavaScript code. This code should be a JavaScript function that returns a value.
We’ll also add a Try and Catch function so that it can catch all the errors without interrupting the implementation. You can use our Conversion Value Template to write JavaScript code for Google Tag Manager.
function() { try { return; } catch(e) { return " " ; } }Next, we’ll paste the query selector that we copied from the GTM Macro Builder. This code will be implemented after we call the return function.
Once we’ve created the variable, we can test it.
Let’s refresh the final transaction confirmation page of the demo shop. If the variable is installed correctly, the DomTransactionValue will show the correct order value under the Variables tab of the PageView event.
Furthermore, we can use this value to pass into the Tags that fire on the transaction page.
For this example, let’s use a Facebook conversion Tag to do this!
Sending Conversion Value to FacebookOpen an existing Tag for tracking conversions on Facebook. We’ll add our variable in the HTML code that configures the Tag.
First, we’ll need to locate the correct place in the code that accesses the value of the transaction.
Then, simply replace the value of the transaction with the variable name. Again, the variable name will be inside the double curly brackets.
Lastly, Save the Tag.
Similar to this, you can add the variable to the Google Analytics event Tag to send the conversion value to Google Analytics.
🚨 Note: For eCommerce tracking on Google Analytics, you’ll need proper data integration. This is because GA eCommerce tracking sends over a lot of values other than just the conversion value.
To test our Tags, let’s refresh Google Tag Manager and check out another product.
If the Tags are installed correctly, you’ll be able to see all the Tags fired when you place an order.
Select a Tag to see if it shows the correct transaction value. However, make sure to select Values as the Display Variables type.
Once done, the values of the Tags will be the same as the ones on the final transaction page.
Similarly, let’s also check the Facebook Tag that has been fired.
If the installation is correct, you’ll be able to see the value equivalent to the transaction amount. This amount will be pulled directly from the DOM element.
FAQ Why is tracking conversion value important?Tracking conversion value allows you to quantify the monetary impact of each conversion on your business. This is especially crucial for eCommerce stores where different products have different prices. By assigning a value to conversions, you can accurately measure the financial impact of your marketing campaigns and optimize your sales strategies.
How can I implement a custom Data Layer?To implement a custom Data Layer, you can use plugins like Google Tag Manager for WordPress or directly add the conversion values to the Data Layer. The specific method may vary depending on your website setup, so it’s recommended to consult the documentation or seek assistance from your website developer.
How can I pass the conversion value to GTM Tags and other tracking tools?To pass the conversion value to GTM Tags, you need to create a Data Layer variable in Google Tag Manager and link it to the conversion value field of the respective Tag. This allows the Tag to access and utilize the captured conversion value. Similarly, you can modify Tags in Google Tag Manager to send the conversion value to other tracking tools such as Facebook or Google Analytics, enabling comprehensive analysis and optimization of your marketing efforts.
SummarySo that’s all you need to know about tracking conversion values with Google Tag Manager.
Conversion value is an important point of data to gauge the success of different conversions. With this method, you can send this data to various marketing tools such as Google Ads, Facebook, or Google Analytics.
Before sending the conversion value, you’ll need to set up conversion tracking for your marketing tools.
What To Do If Someone Has Access To Your Whatsapp Account
Would you leave for work and leave the door unlocked on purpose? Probably not. That’s what you could do with your WhatsApp account by not taking the necessary precautions.
If you’re not careful, someone can see all the messages you send and receive without you noticing. The imposter could even send messages on your behalf. If you suspect that someone has access to your WhatsApp, here is what you should do.
Log Out of WhatsApp WebYou may have used WhatsApp Web once and forgot to log out. To check if you’re still logged on, you’ll need to open WhatsApp and tap on the three dots at the top right. Select “WhatsApp web”.
If you haven’t logged out of your account, you will see log-out option like in the image below.
If you stay logged on, the other person will continue to be able to read all of your messages. Tap on the blue log-out text, and whoever has access to your account won’t be able to read your messages anymore.
Protect Your Account and Enable Two-Step VerificationAnother way you can protect your account is by activating the two-step verification. To set this up, tap on the three dots at the top-right and go to Settings. Go to Account, and tap on “Enable two-step verification.”
Email WhatsApp Block Your SIM Card Other Tips to Keep in MindTo keep your WhatsApp account safe, don’t share your verification code with anyone. If you do, they can start a session on another device if they managed to get your SIM card. Keep in mind that when you deactivate your account, it will remain inactive for thirty days. If you don’t activate your account after that time, it will be erased.
How to Keep Others Out of Your WhatsApp AccountTo make sure no one gains access to your WhatsApp account, make sure that you log out of WhatsApp web immediately after you’re done using it. From time to time, check that you’re not logged into any other sessions by tapping on the three dots (upper-right corner) and selecting WhatsApp Web.
ConclusionEven if you’re distracted for a minute, that can give someone enough time to read or send WhatsApp messages. It’s better to be paranoid about protecting your accounts than to think nothing bad is ever going to happen. How do you keep others out of your WhatsApp account?
Fabio Buckell
Just a simple guy that can’t enough of Technology in general and is always surrounded by at least one Android and iOS device. I’m a Pizza addict as well.
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Google Chrome Content Settings: A Full Guide
Then there are sites that create cookies to store and track your personal information. Of course, you can disable cookies entirely, but that makes it difficult to use web services like email or e-commerce.
Table of Contents
Wouldn’t it be great if you could customize these options site-by-site? Turns out, in Google Chrome, you can. Here’s how.
What Is Content Settings and Why Is It Important?Content settings – or site settings as it is now called – allow users to modify site permissions for several activities. This includes cookies, pop-ups, Javascript, and background sync, along with things like location, camera, and microphone access.
Accessing Content Settings in Google ChromeAccessing content settings is easy. In the earlier version of Chrome, you had to navigate to chrome://settings/content, which was hard to remember. Now you can find it in your regular Google Chrome Settings.
Now on the Settings page, select the Privacy and security tab.
There are a handful of options, including Site Settings. Select it to bring up all the content settings in Chrome.
You can see the current permission alongside the entries. Most are set to “Site can ask to-”, which asks the user for permission for every site. Very few are automatically granted, like JavaScript. You can select the setting to bring up the option to disable JavaScript if you want. A better idea is to add particular websites you wish to block (or enable).
Some settings have more options. Selecting Cookies, for example, allows you to customize the behavior of third-party cookies both in normal browsing and incognito mode.
8 Additional Permissions
If you are just looking to shut down annoying notifications from particular websites, the best way is to add them to the respective Not allowed list. This disables the permission for that specific web page, even if the setting itself is set to automatically allow it.
And that’s all there is to it. You can customize site permissions for any of the settings outlined in the list, from all sites to customized settings for individual sites. The changes will be saved to your Google account, letting you access the same profile on any PC you log into.
Change Content Settings From the OmnibarYou don’t have to head to Google Chrome’s settings every time you want to change the content settings. The omnibar – basically the bar containing the address field – allows you to modify these settings much more conveniently.
This brings up the same Content Settings interface as earlier, but specific to the current website. You can now adjust the permissions for any of the fields easily.
Keep in mind that this method works on a site-by-site basis, so if you are looking to make wide, sweeping changes across the board, using Google Chrome’s settings is your best bet.
But if you want to restrict permissions for an annoying site (or make an exception for them) this is the way to go.
Which Content Settings Are Worth Modifying?The problem with content settings is that there are too many of them. For a casual user, it can be tricky figuring out which options to fiddle with and which to leave at their default. Here is a short overview of some settings worth modifying.
Pop-upsBy default, Google Chrome will ask you for permission before displaying pop-ups. Since there aren’t many use cases where you would want to see one, you might as well disable them entirely. You can temporarily enable pop-ups for special situations on some trusted sites.
SoundUsually, you want sites to be able to play audio. But when you are browsing the web for information, it can be irritating to have some sound suddenly blasting out of your speakers, especially if you are at your workplace. This is why it is often a good idea to disable sound permissions from Content Settings. Though if you forget what you did, you might end up thinking sound is not working on Google Chrome. To get around this, you can add exceptions for useful websites like YouTube.
Ads Background SyncNot many users know this, but just like apps can run in the background of your computer, some sites keep running in the background of your browser. This is designed to give you a more responsive internet experience.
For example, social media sites can notify you as soon as you receive a new message, by syncing with the web server at all times. While not harmful on its own, it can lead to excessive resource utilization, even draining battery life on laptops.
Should You Modify Google Chrome Content Settings?The rest are essential features too inconvenient to shut down, like JavaScript and cookies. For these, it is more efficient to create exceptions for the websites you are concerned with, letting other web pages load normally.
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