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The world of DevOps is evolving, with more and more enterprises integrating this approach into their overall operations. This does wonders for the technical operations of your business. But it is also useful for marketers as well.
The point of DevOps is to increase efficiency, productivity and agility. It streamlines the build, development and launch process, infusing key data and insights into each step.
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Marketers can learn a thing or two from this shifting mindset. Marketers need to become even more agile to reach their audience with the right message, at the right time and through the right channel.
DevOps requires agile software development, a methodology that is intricately linked with consumer feedback, quality and speed.
The marketing team has a closer relationship with IT professionals, designers and developers than ever before. DevOps has essentially bridged that gap, connecting teams through philosophy, process and technology.
Therefore, as the world continues to evolve and productivity continues to rise, agile marketers can put these DevOps theories to use when building their own campaigns.What agile marketers can do to increase efficiency using DevOps methods Automate where possible
DevOps is all about speed and continuous delivery. The number one reason brands choose to automate their marketing is to reduce the time spent on trivial marketing tasks.
The DevOps approach is very succinct, straightforward and efficient. Therefore, agile marketers can learn from this methodology. Increasing the use of marketing automation ensures that campaigns run smoothly and effectively by relying on continuous feedback and immediately adapting to learnings.
There are a number of ways for marketers to automate campaigns:
Chatbots: Chatbots like Instabot allow marketers to create automated website chat funnels to engage visitors and guide them towards conversion. These bots can answer questions, provide links to content and schedule demos. Marketing teams can always jump into the conversation to help with more complex questions. A study conducted by Juniper Research show that Chatbots are expected to reduce business costs by more than $8 billion per year by 2023.
Email Automation: Email marketing still ranks as the most effective acquisition and retention channel, but only 42% of marketers leverage marketing automation as part of those strategies. Just as DevOps teams look for ways to automate the delivery of software into production, marketing teams can use email automation to deliver personalized messages based on customer behaviors.
Automation in marketing is growing increasingly popular. It reduces the risk of human error and takes a more data-driven approach to marketing that is trackable and repeatable.Focus more on goals
As any good agile marketer knows, you need to have goals in order to succeed. In fact, marketers who set goals are 466% more likely to report success than those who don’t.
That being said, DevOps shows marketers that these goals can easily be achieved by setting up a very clear path to success.
Marketers have goals, of course. But they aren’t as clear as they would like. Different KPI’s can be grouped into an individual campaign initiative. This makes it more difficult to define success because one goal can be achieved while another KPI falls short. Was the campaign a success then?
DevOps attach singular goals to each push. This way there’s a binary pass or fail result. Marketers should do the same. If a marketing team is going to launch a content marketing campaign, for example. The campaign could try to drive referral traffic, social engagement and brand awareness, but that would make it more difficult to measure if it was successful or not.
Instead, there should be a singular goal that clearly defines success or failure. This could be the conversion rate of traffic from the campaign.
With this knowledge, marketers can create campaigns that actually achieve clearly defined goals.Cross-collaborate with marketing, analytics and development
DevOps simplifies the process of cross-channel communication. By definition, it brings teams together across an organization.
Cross-collaboration is essential for a marketing campaign to succeed. Marketers need a deep understanding of what a product or service can and can’t do, as well as when new features and functionality will be delivered for customers to use.
Marketers, for instance, can’t say a product does one thing if it doesn’t. If they’re relying on old information, then that might very well be the case.
Luckily, marketers can learn through DevOps that this communication and collaboration is essential for a proper launch. DevOps teams use tools like JFrog and Docker Registry to automate the development pipeline from creation to the deployment of code.
Similarly, marketing teams can leverage marketing automation tools like Campaign Monitor and Shopify to automate email communications based on customer behaviors.
Everyone has a say in the quality, testing and deployment of products and services, meaning everyone is extremely knowledgeable at every step of the process.
This is thanks to the process of continuous feedback that DevOps provides. Marketers can utilize feedback from the IT team, as well as from consumers, to learn how to best describe a product, market it to audiences and drive them to action.Establish consistency through messaging across campaigns
DevOps opens up communication pathways because it increases efficiency, productivity and agility, forcing all teams to work together.
With this in mind, marketers and developers alike can prioritize key points of interest throughout their messaging because they will be aligned with the organization at large.
Studies show that poor communication costs businesses more than $37 billion.
Messaging is important in marketing. Consumers want to interact with a consistent brand across all channels, mediums and platforms. In fact, 87% of consumers think brands need to do a better job providing users with a consistent experience. If your brand is offering up inconsistent messaging, your consumers will look elsewhere.
Luckily, DevOps teaches marketers how to prioritize key points and keep those points consistent.
This falls in line with the overall goals of the company that become more succinct thanks to the DevOps team. It also makes it easier for marketers to convey this information to designers, copywriters and others.Marketing and DevOps — a common ground
DevOps improves overall business function. By utilizing core strategies and theories, marketers can create a more streamlined process that ensures higher results – this means increased traffic, awareness and sales for a brand.
You're reading How Agile Marketers Can Take A Page From Devops Teams
This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own.
Many industries were hit hard by the pandemic, but few were as impacted as marketing and ad agencies.
Only the travel and hospitality industry faced steeper declines, with a 39% drop.
In a recent CallRail report that looks at the collective data of more than 100 million calls across small businesses, including marketing and ad agencies, total customer call volume dropped 26% between the end of February and the middle of April as many businesses were forced to temporarily close.
But, as businesses reopen and consumers begin to resume many of their pre-lockdown habits and activities, our call data is continuing to reveal new insights for marketing agencies that can be useful as they look to get business back on track.What Call Data Reveals for Marketing
Marketing budgets are one of the first items on the chopping block during an economic downturn, and this pandemic has been no exception.
At the outset of lockdowns, 76% of experts said they expected to see cuts in marketing budgets, according to Gartner.
Many businesses froze their marketing budgets and it’s had an impact on marketing agencies.
CEO of Publicis, Arthur Sadoun, noted, “In March, the rate of decline has been more dramatic than anything we have seen in the past.”
These declines had a significant impact on marketing agencies, with 66% saying they experienced a decrease in overall revenue due to COVID-19.
Call duration went back up to pre-pandemic levels as businesses reopened.
It has continued to climb since, with call duration at 2.9 minutes at the end of August – an 11% increase from before the pandemic.
“Also, many closed or slowed operations, and are now working to get back into full gear as much as possible. As a result, marketing in many industry segments has increased.”What Should Agencies Do Next?
The increase in call activity indicates that companies are ready to re-engage in marketing to their customers.
Research shows that for 85% of consumers, brand loyalty goes out the window during a crisis, and some of the customers who try a new brand will be converted.
This makes it essential that companies that cut back or froze their marketing efforts during the early stages of the pandemic reboot those efforts.
And marketing agencies can play a critical role in helping companies retain or recapture customers.
More than half of companies use eight or more channels to engage their customers.
While no one has a crystal ball, it is clear that an integrated, consistent customer experience is as important as ever.
Customers are dependent on the web now that in-person contact is more limited, but calls are the next best thing to face-to-face conversations.Align Clients’ Marketing Efforts
CallRail call data is signifying that customers want to do business, and businesses want to market and get the word out that they’re ready for customers.
It also indicates the important role phone calls play in the new normal of contactless transactions.
Agencies that are poised to help businesses in today’s physically distanced environment will rebound better than those that aren’t.
Omnichannel tactics – across online and offline points of contact – provide consistent customer experience and allow you to make more informed marketing decisions based on data.
For example, CallRail provides real-time call statistics so you can track the results of your campaigns, whether from the web or offline sources.
Any integrated strategy should include phone engagement because calls are essential, while face-to-face interaction is inconvenient or even impossible.
Marketing agencies can be key to making sure this happens effectively.
Integrated marketing allows you to improve outcomes for clients by viewing data insights holistically.
One of the keys to providing a quality customer experience is consistency across environments and the ability to make improvements in real-time.
The CallRail platform optimizes marketing and increases ROI on PPC, SEO, and offline ad campaigns, demonstrating why it’s important to be able to collect and analyze data no matter how clients are engaging with their customers – whether it be in person, online, or by phone.
To get more insights into the business impacts of COVID-19, download CallRail’s complete report, 100M phone calls show how SMBs are adapting in a pandemic.
Featured Image: CallRail. Used with permission.
The evidence conclusively shows that a site with optimized website speed will equal more revenue
It is no secret that with the increased prevalence of mobile platforms and web apps specifically designed for usability on the fly, people increasingly expect a fast user experience.The Undeniable Case for Optimal Website Speed
Plenty of big companies and extensive research projects confirm how much consumers value a fast site.
For instance, big names like Firefox, Netflix, and even the Obama Campaign found that optimizing web speed results in higher conversion rates and better sales.
A study by Brian Dean for Backlink recently found optimal website speed to be one of the most significant factors in determining a high Google ranking position.
Roxanna Elliot of Performance Metrics reports that 9.6% of visitors will bounce when a page takes only two seconds to load, while a whopping 32.3% of visitors will bounce after 7 seconds.
This reflects similar behavior to a recent Google report: that 53% of mobile site visitors will leave a site if it takes longer than three seconds to load.
The evidence conclusively shows that a site with optimized website speed will equal more revenue. And yet, despite the universal consensus, average site speed for mobile is laborious beyond belief.
The average page load time on mobile is 22 seconds.
That is a whopping 19 seconds slower than the recommended speed time – three seconds or less – and describes a digital ecosystem full of laboriously slow websites.
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This oversight ultimately falls on the shoulders of the CMO, who can no longer ignore the signs. With the maturation of mobile search and IoT connecting more and more devices, it is clear that consumers want a fast, frictionless browsing experience at all times – both today and in future.What is the PageSpeed Insights Tool?
Google’s PageSpeed Insights tool is part of Google’s family of free PageSpeed tools designed to help optimize website performance.
The tool will generate a number of performance metrics, including a personalized Optimization Score and a list of prioritized suggestions to help improve a webpage’s running speed – for mobile and desktop – making it a very handy additional resource for studying and optimizing your digital presence.
The only problem is if you are not a professional developer, the rules can be difficult to interpret.
This article is designed to help you understand some crucial takeaways about page speed that will help you demystify the triggers of a slow loading site. Then, we will go on to outline some accessible strategies to tackle those flags so you can communicate more clearly with the design and dev teams – the folks that execute on strategy and manage the site on the day-to-day.
Here are some of the big takeaways to remember when using Google PageSpeed Insight tool.Takeaway 1. Design your site to be responsive
Google wants all sites to be responsive design because they have shown to provide a better user experience. In fact, there are very few cases in which a responsive site design is not the right choice. However, it is harder to set up and manage than other design approaches, and thus, is anything but a ‘set-it-and-forget-it’ kind of project.The Trigger = “Improve Server Response Time”
The first trigger Google warns you about is your site’ server response time. The server response time is basically the time that it takes Google to load the HTML code from your server.
This recommendation will trigger when the server response time is higher than 200 ms, which means it is a very common issue.The Fix
When this trigger appears you need to first find out what exactly is causing the problem, then you can go on to tailor a targeted solution strategy.
In order to further narrow in on the issue(s), you could try using an online tool like Pingdom, which might help you pinpoint what exactly is causing the site to load slowly.
Once you have identified the issue(s) you can choose the appropriate steps to remedy the problem.
Keep in mind that sometimes, tackling slow loading speeds requires a comprehensive approach.
Some broad suggestions for improving content loading speed include:
Upgrade to higher quality web hosting and hardware
Improve the web server configuration
Consolidate any external codeThe Trigger: “Leverage Browser Caching”
Another trigger for slow load times is browser caching issues. Caching allows a browser to remember the things that have already loaded so the browser does not have to cycle through the server more than necessary.
Improper caching cause slow loading speeds and potential delays, and will also use up more of the user’s data.
PageSpeed Insights will trigger this warning either when there are no caching mechanisms in place at all, or if they are only set to apply for short time periods.The Fix:
Each resource should specify an explicit caching policy. This means answering these questions:
Can a resource be cached?
If so, for how long?
Who can use it?
How will the policy be revalidated once it expires?
Google recommends that the minimum cache time is set to one week, but it can be set to up to a year for static resources.The Trigger: “Avoid Landing Page Redirects”
Landing page redirects are another common roadblock to running a response site. At best, redirects trigger and unnecessary HTTP request cycle. At worst, they trigger multiple roundabouts to perform DNS lookup, TCP handshake and TLS negotiation as well.
The point is that excessive redirects will often cause delays and slower loading speeds, and this will negatively affect your user’s experience.
Meanwhile, minimal use of redirects will improve your page’s performance.The Fix:
The easiest way to fix this issue is to avoid redirects altogether.
That said, there are instances where this is simply not possible. If this is the case, be sure to choose the right redirect to suit your needs.
For example, 301 redirects are permanent and are best suited to instances when there is no need to delete old content. Meanwhile, 302 redirects are temporary and should be used in instances where content needs to be occasionally updated or modified.Takeaway 2. Take the time to properly optimize your images
Images account for a large proportion of a page’s total size.
By taking the time to properly optimize images, you reduce the client’s data load, while improving the content download speed.
Optimization processes reduce image size without producing a notable reduction in quality.The Trigger: “Optimize Images”
The PageSpeed Insights tool will trigger this warning when it detects an image that can be optimized. By way of an example, here are the image recommendations for the Climbing Trees site:The Fix:
Image optimization requires you to take into account a myriad of factors and variables, and for non-programmers, the process can admittedly seem a bit intimidating.
To ensure that you are using responsive images, you can implement Photoshop’s “save for web” function across your organization. This will save images in web formats with optimal compression.
Web based image compressors, like SmushIt, just to name one popular tool, can help to further compress an image.
If this doesn’t do the trick, Google provides more information on more comprehensive optimization techniques.Takeaway 3. Pay attention to the quality of the code.
If code is well-written, a page is much more likely to load faster. Conversely, outdated, incorrect, or simply sloppy code can cause latency issues and gobble up unnecessary data.
Some Speed Insight Rules are designed to identify issues in the code that are affecting site performance and loading speeds.
Regardless, don’t worry if your code isn’t fully up to snuff. There is usually no need to start from square one. Rather, a few handy optimization tricks will usually be all you need to tackle the issues related to messy or excessive code.The Trigger: “Optimize CSS Delivery”
This trigger will appear when Speed Insights detects external CSS scripts that delay page rendering.
While CSS is necessary to create a visually appealing site, external style sheets require the browser to cycle back and forth to the server and slow down the site.The fix:
There are two ways to reduce the amount of CSS code your site uses:
Minimize the amount of CSS code your site needs to look attractive.
Use inline formatting whenever possible.
Unfortunately, this is not always possible because sometimes certain scripts need to exist above-the-fold. If this is the case, you can always try to write any critical scripts into inline code and defer all the other non-critical scripts.Takeaway 4. When it comes to high-quality website design and function, less is more
Another crucial element of an agile site is simple and clean design. The fact is that sometimes even if a site is properly coded, it might still be using unnecessary data and file space.
After you have optimized the functioning of the site in general and cleaned up your code, Speed Insight Tools will help you flag ways to minimize the space that your files are using to help you improve the user experience.Trigger: “Minify Resources”
The first caution of note here is to remove excessive code. It is not uncommon for a page to include multiple commands to perform the same task. When this is the case, redundant code will cause a page to load slowly.
For non-developers, this issue is most easily tackled with the help of a minification tool:
HTML Minifier for HTML
CSSNano for CSS
Another common oversight in file sorting is compression – or lack of compression, to be specific. There is really no good reason not to compress your code. HTML and CSS files can be compressed to take up to 90% less file space and this translates to faster loading times.
This trigger will flag when compressible files are uncompressed.The Fix: Use Gzip to compress you code into .zip files.
This process of using Gzip can seem a bit intimidating for non-developers. If you are interested in learning more, detailed instructions on how to use Gzip can be found here.Takeaway 5. Prioritize your content
Essentially, the more congested your above-the-fold content, the more round trips will be required between the server and the user in order to load the page. This will increase both your page loading speed and your latency.
Latency increases will be especially noticeable for mobile phone users.
For example, an ongoing study by the SEO Power Suite team has found a 0.97% correlation between a pages optimization score and how high it is ranked in mobile SERPs. This means that a fast site with low latency is much more likely to have a high SEO ranking on mobile devices.
As mobile devices become increasingly popular, it is especially important to manage latency issues effectively.The Trigger: “Prioritize Visible Content”
You want the actual content of your home page to load the fastest of all – and yet it is often the page loaded up with the most multi-media material. The “prioritize visible content” warning will appear when your above-the-fold content exceeds the initial compression window of 14.6 kb.The Fix:
First, reduce your data size by following the above suggestions.
Then, structure your HTML code to load the more important above-the-fold content first and cut down on unnecessary material.Optimal Website Speed Requires A Holistic Approach
As any experienced marketer knows, website optimization requires a holistic approach to every piece of the puzzle that makes up the site. They should also know that web speed optimization is an ongoing project. Putting six months of focus on page speed is not enough to keep up with the rate of change in consumer behaviour and web development best-practices.
This is where the PageSpeed Tool can help. Use the above rules as a guideline and starting point to familiarizing yourself with the tool and start setting clear goals as to how you plan to use it to inform your long-term content marketing strategy.
As any good writer will tell you, the presentation of your work is as important as the content. Consequently, if you want people to perceive your work as professional, you need to make it look good too.
Using Word’s built in cover page feature, you can add a professional looking cover page to any document.
Table of Contents
The cover page feature in Word is certainly not going to turn poor writing into a winner. However, using this feature, you can add some flair to your documents to make them stand out and look more like they came from a professional than an amateur.
This is particularly important for those running a home office and students, both of whom must often turn over their work for someone else to judge.Add a Cover Page to a Document
This is an important feature so you don’t have to manually delete the page yourself if you later decide to remove or change the design of the current cover page.
Finally, you can also Save Selection to Cover Page Gallery. This is useful if you have created your own cover page and you want to save it as a template for later use.
Lastly, you can go to chúng tôi and find a lot more cover pages if the built-in ones aren’t enough. For now, let’s add a cover page to an existing document.
Suppose you have created a document to show some clients and you want to make a professional impression. Certainly, some of the cover pages are more appropriate than others. One cover page suitable for such a document is the one labeled Sideline.
This cover page is simple and draws immediate attention to the content of the document. This is also a good choice if you will be printing the document on a monochrome (black and white) printer.
Once you select the Sideline cover page, your document should look like the one pictured below.
Once you have chosen the Sideline template, it is time to edit the cover page to indicate the contents of your document.
Specifically, you can edit the company name, document title, document subtitle, author, and date fields. When complete, your cover page should look something like the one pictured below.
You may be concerned about adding a page to the beginning of a Word document. However, just like any other page you may add, your page numbers, figure captions, footnotes, headers, footers, and other dynamic content will adjust to accommodate the new page.
Once you finish editing the cover page, you can go back to the Cover Page button and select a new template. All of the information you typed in will remain intact so you can change templates on the fly and not lose any of your information.
Your company name, document title, document subtitle, author, and date fields will carry over to the new template if they exist in the new template.
Using Word’s built in Cover Page feature, you can give a professional appearance to your business, student, or professional document. Just be careful to choose a cover page that matches the occasion.
A conservative cover page is always a safe bet for business, but a colorful and cheery cover page can help highlight the mood of the content of your document. Enjoy!
One of the requirements of any work-related app these days is the ability to set up and schedule meetings. Microsoft Teams is one of the best services available for collaboration at work and is particularly useful if you use it for remote work. Here’s how to create and share a Microsoft Teams meeting link.
To create and share a Microsoft Teams meeting link, open the app and go to the Calendar tab. Select New meeting (on desktop) or the + icon (on mobile) to schedule and share a meeting. Tap Meet now on the desktop or the video camera icon at the top right corner on mobile to start an instant meeting.
JUMP TO KEY SECTIONS
How to create and share a Microsoft Teams meeting link on a PC
Create and share a Microsoft Teams meeting link on mobile
Microsoft Teams problems and possible fixes
Create and share a Microsoft Teams meeting link on mobile
Open the Microsoft Teams mobile app and go to the Calendar tab. Tap the + icon at the bottom right corner to schedule a meeting. You can add attendees, set up the time, whether the meeting is recurring, add a channel, and more.
To start an instant meeting, tap the video camera icon at the top right corner and select Join. Once you are in a meeting, you will see the option to Add participants or Share meeting invite using the options available on mobile, including email, Whatsapp, and other apps you use.
Microsoft Teams problems and possible fixes
Edgar Cervantes / Android Authority
Teams is pretty intuitive to use, and most issues you might come across are easily fixable. Here are some of the common stumbling blocks for users, plus ways in which you can get over them.I have poor audio and video quality in Teams meetings
If you’re finding that the quality of the sound or video is poor then it may be an issue with network bandwidth. This might be fixed by closing other programs and applications that may be consuming bandwidth, checking for system updates, or even resetting your router. Other things you can try are clearing the cache and cookies in your browser, reducing the number of extensions that are active, or trying a different browser.I can’t create a Microsoft Teams meeting link
If you are using Microsoft Teams for school or work, your system administrator has control of who can set up teams, channels, and meetings. If you don’t see the option, you need to contact the admin to get the necessary permissions.The Microsoft Teams meeting link that I received doesn’t work
Assuming the link is correct, and others have been able to use it to access the meeting, it might be an issue with your app or system. You can try clearing the cache and cookies of your browser, restarting the Teams app, signing out of your Teams account and signing back in again, trying to access the meeting on the Microsoft Teams web app, accessing the link on a new browser tab or a different browser, or updating the app.People can’t join my Teams meeting with the link that I created
Yes. Once a participant receives a link, they can join the meeting. They can connect to a meeting using a browser if they don’t have the Teams desktop or mobile apps. Anyone who isn’t a part of a channel or team can join a meeting as a guest.
In business and education, virtual meetings and video calls became the norm in the last few years. Video conferencing helped spread the popularity of remote work and online schooling by increasing productivity and boosting teamwork while sitting comfortably at home. Because of this, Microsoft Teams, just like Google Meet and Zoom, became one of the most popular team communication tools.
Microsoft Teams is a great way to have online meetings with team members, clients, or anyone else you need to talk to. But what if you’re not sure how to join a meeting? Don’t worry, we’ll show you how. Read on for tips on how to join a Microsoft Teams meeting.
Table of Contents1. Join with an Email Link
You can join a Teams meeting through a link that was sent to you by email. All Teams users can create and send you a meeting invite, and you can use it to join the call. Here’s how that works:
2. You will be taken to a new window that will offer you different ways to join the Teams meeting. It will depend on the device you’re using, and on whether you have the Microsoft Teams app installed on your device or not. You can choose to download the app from the app store, use the already existing app on your device, or join the meeting through a web browser.
3. The next screen will start connecting you to the meeting call. However, you may have to give Teams permission to access your camera and microphone. You’ll also have to type in your name.
4. Before joining the meeting you can test and tweak your audio and video settings and choose the devices you want to use (if you have multiple). Meeting controls are user-friendly and intuitive.
5. Select Join Now to request to join the call. Depending on the settings for the meeting you can either join right away or wait for the organizer to approve your request to join the meeting.2. Join Using Your Meeting ID and Passcode 3. Join via a Calendar Link in Microsoft Outlook Calendar 4. Join from a Notification
Whether you’re using a PC, Android, iOS mobile device, or even an Apple Watch, you will receive a notification to remind you about your scheduled meetings. Here’s how it works:
1. Depending on your device, the notification will look something like the image below.5. Join from a Calendar Link in The Microsoft Teams App
Another calendar that allows you to join a Teams meeting is inside the Teams app itself. If you have been invited to a meeting by an organizer, you will have it scheduled in the Microsoft Teams calendar. Here’s how it works:
2. Find the meeting you want to join on the set date. Select the meeting.6. Join from Chat
You can also join a meeting through the Teams app’s meeting chat section. To do so:
1. Open up your Teams app and go to the Chat section.Join a Microsoft Teams Meeting from Anywhere
Joining a new meeting on Microsoft Teams is easy and can be done in several different ways. Whether you’re using the desktop app, the web app, or the mobile app, all you need is an internet connection and either the meeting ID or link. And if you’re having trouble joining a meeting, there are always options for audio and video calling so that you can participate in the discussion. Also, if you’re an Apple CarPlay user, you can join the Teams meeting on the road, as you drive.
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