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How do you get more clients? I went freelance just about a year ago (for the second time in my career), and though it’s been sometimes more exciting than I’d like, it’s been a great ride and pretty successful. I’m celebrating a year of independence today on Independence Day! So I thought I’d share with you what’s worked to get me clients and a few other aspects of the journey. I hope you find it beneficial to your search consulting business.
Get More Clients With Facebook Ads
Here’s an ad I used mainly for awareness that got me 138,736 impressions for just $26.31.
A similar ad I ran before I spoke at the AllFacebook conference was seen by a prospective client I had talked to 6 months earlier- this reminded him of me and led to a conversation and him becoming a new client.
Just think about what you know about multi-touchpoint analytics and the value of top of the funnel awareness. Act on it.
Get More Clients With AdWords
Get More Clients With Facebook Pages And Like Boxes
Facebook Pages are a double-edged sword. Despite the benefits, you have to post regularly and you want to grow enough fans to not look lame, but they do provide social proof (put a like box on your website showing how many fans you have) and can show up as organic search listings in the Google top 10.
Get More Clients With SEO
If you know how to get SEO results for clients, should you rank for your own profession? I know there are good reasons why you might not- maybe you work on your clients so much that you always push your own sites too far down the priority list to actually work on them. I’d urge you to change this. If you don’t use a calendar to schedule and organize your work, start doing that. Then schedule some time every week to SEO your sites and blog.
I can’t tell you how many clients have told me they wanted to work with me because I ranked so well for “adwords consultant”. In fact, for a while, my name was a suggestion when you typed “adwords consultant” into Google.
Get Clients From Conference Speaking
It’s not easy to get traction in the beginning, but it’s worth it. What establishes your expertise and authority more strongly than getting picked to speak at a conference? Obviously, the conference organizers believe you’re in the top group of experts, and that’s a third-party endorsement.
So how do you get to speak at conferences? First off, you have to keep track of them and then when they open up for panel idea submissions, send some ideas- this could help you get picked. When they open up for speaker submissions, send one in with your best bio that describes your platform and accomplishments. Conference organizers want to know that you know what you’re talking about and will give attendees good value. It’s easier when you have spoken before, so put down anywhere you’ve spoken, even if it’s not a search conference. In my opinion, even having gone to Toastmasters can help, because then they know you have some speaking abilities.
When you start speaking, you have to speak for free. I was very fortunate, and I’m grateful to Loren, Dave and Jordan with Blue Glass/SEJ for asking me to speak at Scary SEO in 2008. That and speaking about AdWords at SES took my career to another level. Having those on my resume helped me speak at Pubcon, SMX, Socialize and the AllFacebook Expo. They also ultimately helped me get a book deal. All of this builds your reputation over time and makes the next level of success possible.
Later, you start getting your travel and expenses paid for, and eventually you may get paid speaking gigs. Keep working on your platform and bio. These need to progress over time. If you aren’t rewriting your bio every three months, you may not be doing enough to build your platform.
Get Clients By Attending Conferences
When I first started in this industry, I went to several conferences as an attendee. This led to friendships and partnerships with some industry peers. I also tweeted with those peers, and those relationships were essential to growing in the industry. I interviewed some of them for blog posts and webinars. Some of them were SEO’s who gave me AdWords business. In fact, I got a client I was really excited to get to work with in 2011 from someone I met and hung out with at conferences in 2008. You never know when and how your industry friends might help you. As I say about social networking, the ROI is inestimable- in a good way!
Is it worth the fees and travel costs? In my experience, it is. You simply can’t assume you’ll make strong enough connections with people while sitting at home. If you do have good Twitter and FB friends, go to a conference with them, because then you create real friendships in person. I think somehow we compartmentalize our purely Internet relationships and they don’t impact us emotionally in the same way. If you’ve ever heard of that book Never Eat Alone, and you’ve lunched a lot with peers, you can attest from your own experience that the bonds created and the value of same are worth it. Besides, we need friends, and they need us. Stay human, oh Internet geek!
Get Clients From Blogging, Your Platform & Self-Promotion
What better way is there to establish expertise and get some attention to your services, than to write something attention-grabbing and authoritative? You can build up your own blog over time, guest post on established blogs, and even get regular gigs on big blogs. You must give valuable information for free in these posts, but it builds a platform. What’s a platform? Anyone who’s looked into writing a book for a conventional publisher or tried to get paid speaking gigs has run into this concept. Your platform is the sum of your brand, expertise, voice, reach, and influence. It includes things like:
Your blogs and blog posts
Your internet radio show
Your appearances on traditional radio
Your published books
How many unique people can you reach, and how often? A lot of these things are what we’d call credibility markers. If you’ve seen me around the internet, sometimes you see my photo above a list of well-known periodicals I’ve appeared in or been interviewed by:
Although the downside is that it looks unashamedly self-promoting, it has worked for me in terms of growing my business. One new business partner told me that he chose me precisely because those big names separated me from the competition.
If you want more business, you need to get over your worries about what peers will say about your marketing. The only people whose opinions matter are the ones that pay you or help you. The other people are just holding you back. There’s a story about crabs in a bucket that may or may not be true- I’ve never had a bunch of crabs in a bucket. But supposedly, at a certain point, there are enough of them in there that one could climb out, but the ones below them grab onto the top ones and pull them down. Don’t let your peers drag you down, or you’ll get stuck in a more or less unhappy situation with a lot of friends to commiserate with. Look at that word- commiserate- if you want to live in co-misery, go ahead. If you want to move ahead, you may have to promote yourself if no one else is promoting you.
Also, use blogging to interview others that you’re networking with. It’s a win-win-win, because you can get them some exposure while getting blog readers valuable information, and it gives you a great blog post. It builds your relationships, which can lead to all kinds of opportunities.
Get Clients With Social Networking
As I’ve mentioned before, combining this with face-to-face meetings is very worth it. I would say, on average, for every meet up or conference I’ve gone to, it has resulted in at least one client. Sometimes it creates relationships that lead to multiple clients from the same person. And I’ve passed clients to these people as well.
Form relationships with people who do what you do, and people who do other pieces of the Internet Marketing puzzle that you don’t do. Find friends that do web design and wordpress consulting, for example. Develop relationships with PR people. They respect and are mystified by your search marketing prowess, and their clients will need it at some point.
Go Forth And Grow Your Business
This blog post covers enough tactics to keep you busy for a year! Let me know how it works out for you. You can always contact me here.
You're reading How To Get More Seo And Adwords Clients In 2011
When I first got into SEO, I quickly realized I wanted to have my own consultancy gig. Due to the unique nature of SEO and inbound marketing, there was no clear-cut approach, information or template on starting your own inbound practice. If you talk to five internet marketing agencies, more than likely, you’ll get five different stories on how they began and started acquiring clients. Personally, I have worked with about a dozen agencies (medium-sized) and each one had a unique way of running operations, both internally and externally.
For those budding internet marketing entrepreneurs, I have developed a guide on how you can go about starting your own successful consulting gig right away. Before you consider starting your own business, make sure you have a sound understanding of internet marketing (this includes the trifecta, which is SEO, PPC, and Social Media). You should also be quite familiar with web technologies such as WordPress, Joomla, and other CMS systems. Depending on how quickly you grasp ideas, I think two years of internet marketing experience is sufficient to begin playing with the idea of starting your own gig. Experience is everything in this space. The more experience you have, the more you can demand in terms of fees.Acquiring New Clients
This is by far the greatest challenge for any new business. How often you acquire new clients will make or break your agency or firm. Personal and industry referrals are probably the best, but those will dry out very quickly. What you need is a constant stream of new revenue (clients) each and every month. There are two main approaches to business development. The first is cold calling prospects directly. The second is e-mail marketing (believe it or not, e-mail marketing still has a very high ROI). Now that we have the approach, we need a list. How do you go about acquiring or building a prospect list? There are numerous companies that offer lists for sale, but these have been contacted hundreds of times already. The best approach is to build your very own list that no one has contacted yet. And the best way to doing this is using a Google search! Yes, you read that right. Type in the geo-graphic region and a keyword (like Dallas dentists) and take all the results from the second page all the way to the last page.
This step is best executed with a tool like Scrapebox using Advanced Google Operators. Here’s what you do:
Step 1: Get Scrapebox
Step 2: Use “allintitle:city+keyword” operator
Step 3: Scrape results using the above operator in Scrapebox via Google.
Now you have a list of websites that have a city and profession in the title tag. Let’s take dentists in Dallas as an example. With your compiled list, the next step is to get the contact information from all the websites via WHOIS. This website directory gives contact information (when available) of all domain owners. Not every website has this information visible, but quite few websites do. Next, extract all the domain contact information (hire a freelancer for this through ODesk if you have a very large list). Once complete, you now have a nice prospect list to go after with complete contact name, telephone number, and e-mail.
But even with a list, there is no guarantee that prospects won’t blow you off (no one likes telemarketers), so you have to create an incentive. You can do this by offering all prospects a free “SEO Audit” of their existing website. No matter how you reach out to them (via e-mail or phone), you have to offer them something for free for prospect clients to give you any of their valuable time. The free audit will be your bait. You will certainly have some appointments lined up using this method. Make sure to create a fancy report and present it to your prospects via a screen share (and walk them through each part of the report). There are some free screen shares like chúng tôi you can use. Remember, the more professional and knowledgeable you appear during your presentation, the better your chances of sealing a deal. This is your chance to shine. Provide past work where necessary.Managing New Clients
Now that you have signed on new clients, managing your customers will be a great challenge. This is a huge problem I have seen with many agencies. Balance here is key. If you over communicate to customers, you risk clients getting used to speedy e-mail responses. Respond infrequently and you may risk losing them to another prying agency. The approach is to set up fixed points of contact each week with all of your contacts. Clients cannot see you in person, so its your responsibility to remind them why they pay you each and every month.
Also, setup a project management system that you can use to communicate with clients (this will keep all messages organized and in a single place). BaseCamp is a great alternative to regular e-mails and they offer a 60 day trial period. I have used this tool with great success.Maintaining New Clients
This is another area where I see consultants and agencies fail. Make certain you are transparent and communicate all your work. Yes, this means providing detailed month end reports (not just keyword rankings). Again, clients cannot see you in person, so you have to make up for it with all the documents you can produce that showcase your work over the last 30 days. Typically, I use a month end report that outlines the following in detail:
All work completed in the previous month (link building, content creation, citations, etc).
A ranking report for their keywords.
A backlink profile snapshot. You can use OSE, Majestic, or Ahrefs.
Google Analytics traffic snapshot overview
Compile all this data in a nice snazzy report. Most clients don’t have the time to read the reports in detail, so you want to have a boilerplate summary e-mail sent out with the report. And remember, its important to walk through the very first month end report, so clients understand what all the different parts represent.
Good luck and may the SEO force be with you!
Image #3: Dusit via Shutterstock
Whether you are managing a company website, an online shop, or a simple blog, traffic is one of the essential ingredients of success. The problem is getting more traffic. It’s an art that is easy to understand but difficult to master. You can’t just build a site and hope for the best that the traffic will come. You have to acquire it. If you use WordPress to build your site, you can use these plugins to help get more traffic.Linking to Your Other Content
It’s clear that Google and other search engines hate junk content. That’s why they keep updating their algorithms to weed out such content and bump up websites with quality content. The first focus of any site is to create quality content. While creating great content is a craft that you should master by practice, you can use tools to help others discover your hidden gems.WordPress Popular Post
As important as creating quality content is linking one content to another. If visitors land on one of your pages or posts, you want them to stay on your site as long as possible and come back for more. You can do that by telling them about other interesting things that your site has to offer.
WordPress Popular Post is a plugin that creates a widget showing the ranking of posts. You can customize it to show the most views over the last 24 hours, 7 days, 30 days or all time. You can also filter the results to a particular category and place it anywhere on your site that can display a widget.Share the Content
The easy way to get more traffic is to let your visitor share your content with their friends, a.k.a potential visitors. These plugins will make it easy to do so.Sharebar
Sharebar connects your site with your visitors’ social media accounts. It allows your visitors to share your content quickly and increase organic exposure of your site. Other than increasing your traffic, this plugin will also help your site get stronger SEO ranking. You can choose which social networks that best fit your content and display them next to your post.WP to Twitter
The WP to Twitter plugin offers similar features to Sharebar but focuses more on Twitter. It posts your content to your Twitter account automatically. You don’t need to copy and paste links to your tweets as the plugin will do the job for you. You need to customize the tweet template beforehand, though, so that the plugin can use it to auto-tweet each new post and shorten the URLs. It also offers a sidebar widget to display your recent tweets.Facebook Comments AddThis Mobile Share Improve Site SEO
The goal of SEO is to turn your sites into something that search engines love, put it higher in search engine rankings, and eventually get more free, steady, and organic traffic based on keyword searches. While meddling with SEO manually will give you enough jobs to last a lifetime, your focus should be on creating quality content. Leave the complicated job to the expert.All in One SEO Pack
This plugin will help you address the most important SEO points while taking care of other SEO details that most ordinary people don’t need to know about. It will take away the headache of SEO work by automatically adding the relevant fields and tags on each page and post.
All in One SEO Pack will also optimize all of your titles for the search engines, generate meta tags for each post, and scan your content for duplicate files that can hurt your ranking. Everything happens automatically without you having to touch a single line of code.Google XML Sitemaps
Even the oh-so-powerful search engine giants get lost sometimes. And when they do, they can’t index the posts and pages. Unfortunately, the risk is on you since your site won’t show up in the search engine results if it can’t be indexed. Your job is to make the search engine job easier by creating a sitemap, and Google XML Sitemap plugin can help you do that easily. The plugin will guide search engine crawlers around and show them the complete structure of the site.
Image Credit: Amy West, WordPress Popular Post, Sharebar, WP to Twitter, AddThis
Jeffry Thurana is a creative writer living in Indonesia. He helps other writers and freelancers to earn more from their crafts. He’s on a quest of learning the art of storytelling, believing that how you tell a story is as important as the story itself. He is also an architect and a designer, and loves traveling and playing classical guitar.
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E3 2011: Ubisoft announces Ghost Recon, Assassins Creed and Rocksmith
Ubisoft isn’t stopping at just Driver and Far Cry 3, they’ve also announced some of the other popular games will be seeing new releases coming soon. Two of those popular games will be Ghost Recon Future Soldier, as well as Assassins Creed Revelations both of which are successful games I’m sure you are all excited to see and hear about.
Tom Clancy’s Ghost Recon Future Soldier has some exciting things coming your way in regards to action, graphics, but also with Kinect. Full motion and voice controls have been integrated to give you even more control of the entire game. You can see a video of it below from the earlier Microsoft event.
Ubisoft has some great things planned for Ghost Recon, you’ll be doing more than just cloaking or using stealth maneuvers to kill your targets. You’ll be engaged in motion and voice controls and calling. You’ll feel like your actually in the battle being able to call out and direct your allies to complete tasks or move forward to engage. Another video for your viewing pleasure here we have the E3 2011 gameplay trailer for you.
The last point I want to make on Ghost Recon and probably one of the biggest is the announcement today they made about an upcoming feature called Ghost Recon Online. It will be a FREE online community and game for all you Ghost Recon fans, yes we said free. You will be able to play multiplayer Ghost Recon levels and missions online with friends, and all for free. More details have yet to be revealed on this but I have a feeling many of you are interested in such news so stay tuned.
Other than trying but failing to make the crowd and viewers laugh most of the event Ubisoft had a pretty impressive show of games and things to come. From Ghost Recon above to Assassins Creed, and the new guitar playing game that lets you learn to play right in your living room called Rocksmith. I’ll just post some pictures below to spark all of your interest. Much more will be coming out of E3 over the next few days as everyone gets hands-on and get to play these games.
After a short clip and animated movie of the upcoming release of Assassins Creed Revelations they showed some gameplay footage showing some pretty impressive moves and engaging cities.
We also got a short look into the upcoming game called Rocksmith where players will actual be able to play, and learn how to use a real guitar. Not a plastic one like Rockband or any of those titles but a real guitar.
Over the next few days we will be seeing much more regarding this and all the other games mentioned so make sure you stay tuned as all the photo’s and video start rolling in. To keep up with all the news don’t forget to check out our E3 2011 Portal.
More and more companies are beginning to realize the importance of content and guest posting when it comes to ranking well on a Google SERP, so naturally jobs for writers follow. Last week I wrote an article giving tips to companies trying to create and manage a content team. It can be particularly tricky to make this happen when your company has several different clients and you want to offer content services to all of those clients (this is most typical for a company specializing in SEO or any type of online marketing). In the past the answer was outsourcing this work, but as we move forward we’re seeing that companies want to bring this in-house.
Now ideally you would want to assign one writer to each of your clients, but this isn’t always possible if you have a meager budget. You’re going to want to hire one writer to work with several different clients. This then begs the question: How should a writer manage several different clients; especially if the clients are a part of different industries?
Why Guest Content for Clients Needs the Help of Individual Writers
When it comes to writing guest content, however, I’ve found that it works best to have one writer in charge of a few different clients. There are a few reasons why this often makes the most sense:
Pitching and Relationships. Guest blogging is all about going out and finding new websites where you can pitch an article. Once you find something good, you want to maintain that relationship in the hopes of earning future posts on that site. This isn’t easy to do when it comes to authoritative, industry-leading sites. Having one writer maintain that relationship helps keep guest blogging easy and gives writers something more to do than just write (as a side note: from personal experience I’d say this is important for productivity).
Organization. I always recommend Google docs when it comes to organizing a content strategy. This allows people to see and make changes in real-time. You can share the document with the manager of the account so that he/she is kept in the loop, but more than anything it’s a great way for writers to stay organized themselves. Have different tabs for different clients, and you can be sure to know what you’ve written and the status of all of those articles.
Expertise. Giving writers a select group of clients to write for helps him/her develop an expertise (more about this in the last section).
Number of Articles. The sheer number of guest contributions you will need will require a great deal of organization, so it helps to keep writers in the loop by letting him/her manage his/her own contacts and articles. In general, a full-time writer should be able to get around 30 articles live each month (potentially a few less to start).
Topic Creativity. You never quite know what topic will work before finding a site to post your future article. You will want to see the site first and potentially talk with the editor before you begin writing. This takes quite a bit of time, so putting it into the hands of an account manager can often be too much and cause communication issues.
Having your own set of writers in-house should help give you more control over the types of content being published (so prioritizing your biggest clients here works well). What content a writer publishes as guest content can play a huge role in that company’s reputation, so it’s important to stay on top of the quality.
Hiring Writers to Help Offer Content to Different Clients
The biggest problem when it comes to hiring writers is hiring a writer who is versatile enough to write about many different subject matters. You may have a client in the health industry who needs content for a website, and then you may have a client in the retail industry who needs content for guest posting.
In 2023, Sony made a minority investment in Discord and announced its partnership with the messaging giant to bring the Discord and PlayStation experiences closer together. As part of this effort, Discord started rolling out an option to connect your PlayStation Network (PSN) account to Discord for a rich presence in early 2023. However, to make things even better Discord is now officially available on PS5 for everyone to use. In this article, we have explained how you can get Discord on your PS5 and PS4. You will be able to see it happening right from your Discord profile on PC and mobile. So power up your consoles, get the discord app ready, and let’s do this.Use Discord on PS5 and PS4 (2023)
We won’t run in circles in this article, but instead, tell you right off the bat that there is no native Discord app available for the PS4 and PS5 consoles. You cannot install Discord on your console just yet. But through Sony and Discord’s partnership, we now have official Discord integration for PS5. PS4 users still have to go through some tedious workarounds to get the voice chat working on their console. There’s also a way to read your Discord messages on your PlayStation console (through a workaround). As always, use the table to sort through all the sections.Connect Your PlayStation Account to Discord Through the Discord App on PC
Before you can talk with friends while playing games on your PS5, you need to connect your PlayStation Network to your Discord account. This will highlight your PS5/Ps4 game status for others to see in the chat app and enable voice calls. Follow the steps below:
5. You will now see your PS account details on Discord’s Connections page. Here, you can choose to display your PSN account on your profile and display your game activity as your Discord status.Through PlayStation 5
2. Once done with the login process of entering your credentials, you will be met with a screen asking you to either scan a QR code or use the PS5 browser to do so.
3. Scan the QR code shown in the image that appears on your PS5, or you can go to chúng tôi and enter the code you see. And that’s it! Your Discord and PSN accounts are now linked, and the voice chat is ready to use on PS5.How to Use Discord on PS5 (Easiest Method)
Now that all the steps are done, it’s time to use Discord voice on your console. You can use your desktop or even mobile device to join the call on your PS5. Follow the steps below to do so:
2. If you are on your PC, you will see an icon that looks like a controller along with a smartphone at the bottom left. Tap it and then choose “Transfer to PlayStation” from the pop-up that appears.
4. If you are on your mobile, swipe up to access the voice controls. Here, you will see a new button titled “Join on PlayStation.”
4. Doing so will automatically transfer your voice chat to the PS5, and you will be able to speak with your friends while playing games on your console.Discord Voice Chat on PS5: First Impressions
While Playstation gamers have been using party chat on their consoles for the longest time, an official Discord integration is breath of fresh air. As a chronic Discord user, I immediately set the connection up and tried out Discord voice chat on PS5. So far, the experience has been amazing with no downsides. The best thing is that I encountered no connection lag or drops when testing Discord voice chat on PS5. The PS5 maintained a steady voice network without issues.
There are also a good amount of controls available. As mentioned, you can quickly adjust the volume of other people, mute everyone in the channel and yourself. As expected, Discord voice chat also works in single and multiplayer games. You can bring up the overlay using the PS5 navigation bar. A handy control I liked is that you can selectively adjust the audio balance for your game and voice chat. So if your friends are getting annoying, you can tone them down easily.Read Discord Messages on Your PS4 and PS5
While you don’t have a native Discord client on PlayStation 4 and 5, there is a workaround that lets you access Discord in read-only mode on your console. When we tested this method, we were not able to send messages or join voice chats. However, if you are looking for a way to check your Discord messages on PS4 and PS5, follow the steps below:
1. Launch PlayStation Party and open a chat window with your friend.
3. You should now select the link and wait for PlayStation to open the link in a pop-up browser window.
5. And that’s it! You can now read Discord messages right on your PlayStation 4 or PlayStation 5. While this method is not as convenient as a native client, it helps you quickly go through messages from your Discord gaming buddies.Workaround to Get Discord on PS4
Getting Discord audio on your PS4/PS5 can sure be tricky. However, to make things easier, Discord has now released native voice chat for PS5 beta testers that we will highlight below. For those inclined to try other ways, we stumbled upon two workarounds. If you are adamant about using Discord on your PlayStation console and can go to any lengths for it, then these two methods should work for you. We will not go into too many details about these methods as they are cumbersome and utterly tedious. Instead, we suggest waiting for the native Discord app to start rolling out on PS4 and PS5, which should happen really soon in the next 4-5 months.
1. One of the most popular ways to use Discord, especially to join voice channels, while listening to game audio on your PS4/ PS5 requires you to buy an Astro MixAmp Pro TR ($129.99 on Amazon). You will also need a compatible pair of headphones that you can connect over USB, along with a PC with Discord installed on it.
Once you have all these things, you need to create a cross-platform connection between your PS5 and PC. This way, you can talk to your friends while playing your favorite game on your PlayStation console. Check out this YouTube video for detailed instructions.
Now, you should be able to hear both Discord and console audio via your phone, but you might experience some latency. To reduce latency, the creator suggests using the lowest possible stream quality to free up bandwidth. You can then pick up your PS controller to jump into the action while talking to your friends on Discord.PlayStation Status on Discord Not Working? Change Privacy Settings on PSN
In case you are not seeing your PlayStation activity on Discord even after linking your PSN account, chances are that it’s due to your PSN privacy settings. Here’s how to change your privacy settings on PlayStation Network:
1. Open Sony’s account management page in a browser and switch to “Privacy Settings” from the left sidebar.Frequently Asked Questions
No, the Discord app is not available on PS5. However, native PS5 voice chat for everyone has started to roll out. Furthermore, as part of Discord’s partnership with Sony, you can link your PlayStation Network account to Discord. This will be used for voice chat and for your friends to see your in-game activity.
Q: How to link the PlayStation account to Discord?
You can link your PlayStation account to Discord from Discord’s Connections page. We have explained the steps involved to connect your PlayStation and Discord accounts in this article.
Q: When is Discord coming to PS4?Discord Integration on PlayStation 5 and PlayStation 4
Thanks to an official integration, it’s now that easy to use Discord voice chat on your PS5 console. PlayStation 4 owners who don’t mind jumping through many hoops and buying additional gadgets to use the chat app while gaming can try out one of the workarounds we’ve mentioned above. Once done, check out these best PlayStation 5 games to play while you talk with your mates.
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