Trending February 2024 # How To Set Up Google Ads Enhanced Conversions With Gtm # Suggested March 2024 # Top 5 Popular

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You can set up Google Ads enhanced conversions with Google Tag Manager using a conversion tag. This will help you to optimize the conversion tracking of your campaigns.

Let’s dive in!

What are Enhanced Conversions?

Enhanced conversions is a feature of Google Ads that provide more accurate conversion data to marketers by sending supplementary data from a corresponding website.

To implement this for your tracking, you need to ensure that you have the following: 

A Google Tag Manager Account 

🚨 Note: If you’re still a beginner, a Google Tag Manager Tutorial can help get started!

Conversions in the Google Tag Manager Account that you would like to enhance 

Your web page 

Google Ads Account 

To understand Enhanced Conversions better, Google Ads has provided a brief introduction that we can refer to. 

The first step is viewing the Ad. 

Then the user goes to the website and purchases a product.

After the purchase is completed, the conversion tag captures the user’s data and hashes it, and then sends it to Google. 

If you’re wondering what hashing means, then don’t worry! It doesn’t involve any secret cipher code. It is just a method to send Google the data in a secure manner. 

Once hashing is accomplished successfully, Google uses the data acquired to match customers with their Google Accounts. 

This helps in getting more accurate reports and more conversions. It is basically an ad stack with vital information about users such as their phone number, email, name, surname, etc.

Now that we are familiar with the functions, let’s get started with implementation. 

How to Identify the User?

We cannot magically capture the user data, but we can use product conversions or some kind of tracking.

 In this guide, we will be using Purchase data.

You can use a Google Tag Manager for WordPress plug-in to generate all the customer data. It sends the customer data to the web page as a usable data layer, securely, and reliably.

🚨 Note: Instead of using a WordPress plug-in, you can also ask your developer for the data or use CSS Selectors.

When it comes to EC implementation, Google gives a lot of flexibility. You can choose a solution that would be the most suitable for your tracking case.

In this guide, we will be focusing only on one of the many implementation options provided by Google, specifically on the GTM implementation with the data layer.

If you are using WordPress, there is a possibility to activate this feature so that a plugin will send additional data about your customers automatically.

Login to your WordPress Admin dashboard and select Installed plugins (assuming that you have your GTM4WP installed already).

Navigate to Integration → WooCommerce in the plugin settings and activate Customer data in the data layer.

Make sure that you are also tracking enhanced e-commerce if you want to use a purchase event sent automatically as your GTM trigger.

Do not forget to save your changes. You would need to scroll down a bit to do that.

Now we can move to the next step, which is making a test purchase to check if the data layer is populated correctly with the customer data. Sounds intriguing, doesn’t it?

Test Purchase

The second step is to make a test purchase on your website. To begin with the test purchase, we first need to go to Google Tag Manager and select the Preview option on the top right of the screen. 

🚨 Note: You will see the Tag Assistant on your screen throughout your purchase journey.

To view the event fired, we will go to Google Tag Manager where it will be visible under Tags.

To see the exact trigger, you can go to Variables. 

Now, get the customer’s information by going to Data Layer, and you will find all the relevant information there. 

With access to the Data Layer, our goal is to capture and transfer it to Google Tag Manager, but how? Let’s discuss that in the next section. 

Data Layer Variables

Let’s say we want to capture and transfer the emails of the customers to Google Tag Manager. So, we will go to the Data Layer and copy the email prompt, i.e., customerBillingEmail. 

Now, we will go to Google Tag Manager and create a new Variable. So, the first step would be to go to Variables and then choose the New button on the top right hand corner. 

Now, we have to Choose a variable type, and we will be going with the Data Layer Variable. 

You will see a new box pop-up on the Variable Configuration screen, where you will have to enter the Data Layer Variable Name. 

Once done, you can also rename the Variable Configuration container name and finally hit on the Save button placed in the right hand corner.

Now, let’s move to the next step, which is modifying our tag. It is like an upgrade but for our conversions. 

For this, we will go to the Tags tab and select the event,i.e., Purchase. 

Once you have chosen the tracking event, you will see Tag Configuration, where you will be able to see a check-box that says Include user-provided data from your website. 

Check that box, and you will then be asked to Select the user-provided data variable. Then select the drop-down box and choose the option New Variable.

As soon as you choose New Variable, you will be redirected to a new page named Variable Configuration, where you have to choose variables for each field manually.

For example, for email you need to choose email, for the phone you need to choose phone, and so on.

Once done with choosing variables, you can rename the Variable Configuration Folder, and don’t forget to hit the Save button. 

Once you have saved your Variable Configuration, go back to Tag Configuration, where we have our modified text. 

You will be redirected to your eCommerce platform; so, once again buy a product from the catalog. In this case, we are buying the jumper again. 

Now, you will see your screen divided into two parts. On the right-hand side of the screen, you will see a top panel with options like Elements, Console, Sources, and an arrow indicating more options.

Now, you can place your order on the website. 

This will help us look at the Variables. If you see them become populated, then it means that they are working properly. 

Now, let’s jump to the next section and focus on Enhanced Conversion Check. 

Enhanced Conversion Check

We will be able to see Enhanced Conversion Data as we scroll down in the variables section. 

🚨 Note: You can also copy the code from Google Tag Assistant.

Once you have copied the code, let’s go back to the website and paste the code into the Filter box given in the Network key. 

Now, choose the Google Lead Services request and you will have Query String Parameters. 

Scrolling down further in the Query String Parameter, you will be able to locate the em parameter. If you can see this parameter, it means that the tag is picking up and hashing the object and it seems to be working.

Let’s now move to the last step of the process. 

Google Ads Configuration

The last step involves a minor change in the Google Ads Account. Open your Google Ads Account page and then go to Tools and Settings → Measurements → Conversions 

It could take up to 48 hours to be processed, but later on, you should see the report.

You have finally set up your Enhanced Conversions successfully. 

FAQ What do I need to set up Enhanced Conversions with Google Tag Manager (GTM)?

To set up Enhanced Conversions with GTM, you need the following:

How do I set up data layer variables in Google Tag Manager?

To set up data layer variables in GTM, follow these steps:

How do I know if my Enhanced Conversions are set up successfully?

After configuring Enhanced Conversions, you should see a message in the diagnostics section of Google Ads indicating that it’s waiting to receive enhanced conversion data. It may take up to 48 hours for the data to be processed.

Summary

So, that’s all you need to know about implementing Google Ads Enhanced Conversions using Google Tag Manager!

What’s more, the transferred data is sent privately using a hash for encryption. 

But before enhancing your conversion data, it is important to set up Google Ads Conversion Tracking with Google Tag Manager. Alternatively, you can also import goals from Google Analytics for setting up conversion tracking.

You're reading How To Set Up Google Ads Enhanced Conversions With Gtm

How To Set Up And Use Google Fi On Iphone

Recently, Google rebranded its Project Fi as “Google Fi” and made it available not just for other Android devices but also iPhone. Packed in with a range of lucrative features; the cellular service has been getting plenty of attention. Going by the trend, I think many of you would be planning to use Google Fi on your iPhone.

But before going ahead with Google’s wireless plan, there are a few downsides you need to know. One of the hottest features of this service is the ability to switch between multiple cellular networks. Unfortunately, this functionality is currently available only on Google Pixel devices. This is not the only shortcoming; dive in to know more caveats before signing up for the wireless network!

Before we start, make sure to check out the following points:

As of now, Fi for iOS is in beta. So, don’t expect it to work perfectly

It doesn’t have its own cellular network. Carrier switching doesn’t work on iPhone, and your device will be forced to use the T-Mobile network for calls, text, and data

It’s compatible with iPhone 5s or later running iOS 11 or higher. Moreover, your device must be carrier unlocked to use this service

You won’t be able to make calls or text over Wi-Fi

It doesn’t let you use visual voicemail either. However, the company will offer the text transcripts of your voicemails

You won’t be allowed to use your iPhone as data hotspots outside the US

You will be charged $20 per month for phone service and texting. And you will have to pay $10 per GB of data

There is also an $80 plan for calls, text, and unlimited data. The good thing is that you can include your friends and family to your plan for $15 per month

It works in more than 170 countries–without any roaming charges

Now that you have taken a close look at the pros and cons of the service let me help you set up and use it on your iPhone.

How to Set Up and Use Google Fi with iPhone

Then, wait for the SIM kit from Google. Don’t worry; the company won’t charge anything for it.

Step #2. Now, you need to download Google Fi app on your iPhone.

Step #3. Next, you have to insert the Fi SIM into your iPhone and restart the device.

Step #4. Next up, launch the Fi app and sign in using your Google account. Make sure to use the same account, which you used while activating the service. Up next, you need to follow the instruction to start the new cell service.

To ensure your iPhone can send and receive regular text messages (other than iMessage), you may have to configure the settings. Read on…

Enable SMS and MMS Messages With Google Fi on iPhone

Step #1. Launch Settings app on your iPhone → Cellular Data.

Step #2. Now, tap on Cellular Data Network/Options.

Step #3. Next, you need to fill up some info accurately. To get it done perfectly, check out below: (Make sure to leave the blank space where nothing is mentioned.)

Cellular Data

APN: h2g2

Username:

Password:

LTE Setup:

PERSONAL HOTSPOT

APN: h2g2

Username: leave blank

Password: leave blank

MMS

Check out more information.

Sticky Note:

Just in case you were using Google Fi in the past on another device, you might not be able to receive SMS on your iPhone. If this is the case, you will have to disable Hangouts integration.

There you go!

Over To You…

I wish Google offered the service with full-fledged functionality on iPhone as well. Despite the shortcomings, the service seems to be a very cost-effective option. The flat $20 starting price along with the $10 on per gig of data usage isn’t bad from any perspective.

Author Profile

Dhvanesh

The founder of iGeeksBlog, Dhvanesh, is an Apple aficionado, who cannot stand even a slight innuendo about Apple products. He dons the cap of editor-in-chief to make sure that articles match the quality standard before they are published.

How To Set Up Jira Roadmap?

Definition of Jira roadmap

Web development, programming languages, Software testing & others

What is Jira roadmap?

Now let’s see some important key concepts in the roadmap as follows.

Epics: Epics means large projects that we divide into small parts that we call modules into individual tasks. This task is also called child issue to the specific epics.

Child Issues: Normally, child issues we can create by using a roadmap in nested structure within the epic. The roadmap has common issues like stories, bugs, and tasks.

View setting and Filter: Jira roadmap has, by default, a feature that is a filter that makes it easy to manage the view of the work details as per our requirement.

Dependencies: Dependency on the board is basic for groups. At the point when conditions are pictured and all-around planned, a group can adjust and anticipate elective ways. In Jira Software, you can, without much of a stretch, show the connection between sagas by planning conditions straightforwardly from the guide.

How to Set up Jira roadmap?

Now let’s see how we can set up the Jira roadmap.

The Jira guide is a vital apparatus for lithe groups and should outline what the group is chipping away at and why. Guides in Jira empower you to interface assignments to your more extensive item technique and to arrange errands and needs founded on client input – the two of which are vital for the coordinated system.

This implies that the group can rapidly access the entirety of this data. Simultaneously, the item proprietor can undoubtedly represent and legitimize course adjustments.

We can pick required epics to show on the roadmap utilizing the view settings, choosing between All, Complete, or Incomplete. Legends that are checked incomplete will generally be accessible to see on the guide. We can decide to remember the conditions and progress for the guide by choosing the suitable box in the view settings board. You can use channels to show issues and stories in explicit status classes or for explicit issue types.

We can share our roadmap: We can share several options with stockholders as per their requirements, such as who will see the plan. We can make read-only links and HTML pages, and we can also import the images, etc., as shown in the following screenshot as follows.

How to Use the crate roadmap?

Now let’s see how we can use the following roadmap as follows.

After enabling the roadmap feature first, we need to create epics, as shown in the following screenshot.

After that, we can also create the child issues inside the specific epics as per our requirement, as shown in the following screenshot.

In the roadmap, we can set the start and due date as per planning, as shown in the following screenshot.

Jira roadmap Work

A roadmap assists spry groups with characterizing their huge lumps of work and when to finish them by. Speaking with the group, clients, and other venture partners is an ancient rarity. With guides, spry colleagues have a feeling of their excursion for the following 3-6 or even a year. By understanding this excursion, groups can more readily get their item’s development. Let’s assume we are product owners so we can define the roadmap as follows.

1. Need to define the goals of the company.

2. Need to show suite and agile that consists of customer requirements.

Finally, we can say that the roadmap provides a better chance to remind workers of the different pictures.

Jira roadmap Types

Now let’s see different types of a roadmap as follows.

Development group: Can be made in various ways, contingent upon how the group becomes accustomed to functioning. They’re generally coordinated by runs that show explicit assignments and issues plotted during events.

Outreach group: Contains more capacities to speak with clients.

Executives: Simple to screen data coordinated by months or quarters and contains less insight concerning improvement cycles and errands.

Outside clients guide: The primary objective is to show the clients what will be next with the item.

Conclusion

With the help of the above article, we try to learn about the JIRA roadmap. From this article, we learn basic things about the JIRA roadmap, the integration of the JIRA roadmap, and how we use it in the JIRA roadmap.

Recommended Articles

We hope that this EDUCBA information on “Jira roadmap” was beneficial to you. You can view EDUCBA’s recommended articles for more information.

How To Set Up Amazon Alexa

Amazon Alexa gives your voice a few superpowers. It was the first digital assistant in the market until the battle of the smart assistants started with the arrival of Google Home. Now it can be found in hundreds of small devices from tiny speakers that play music to automated smart homes. 

Let’s learn how to set up the Amazon Alexa app with Alexa-enabled equipment.

Table of Contents

Install The Alexa App On Your Phone

Amazon Alexa is a cloud service, but you must download the free Alexa app if you want to pair it with any device.

You can download the app on any smartphone that runs Android or iOS. You can also use the Alexa app on the Fire OS, of course. 

The installation is straightforward:

Even though Windows has Cortana, you can use Alexa to shop on Amazon with your voice. Alexa is available as a free download from the Microsoft Store. Though, using Alexa might not be that useful as Cortana is the assistant of choice for Windows devices. 

Smart speakers like the Amazon Echo and Echo Dot are one of the most common Alexa-enabled devices you will see around. In fact, there are eight types of Echo devices. The Alexa setup is similar for all. Let’s look at how to set up Amazon Alexa with an Echo Dot to show how easy it is. 

Connect The Echo To a Power Outlet

The Echo uses AC mains for power. Connect the Echo Dot to the nearest power outlet with the supplied power adapter. 

The light ring around the speaker will light up with blue and a shade of turquoise. In an instant, the light will turn orange and a nice soft voice will greet you with:

“Hello, your device is ready for set up. Just download the Alexa app and follow the instructions.” 

The Echo dot will stay a shade of orange to signal the setup mode. It will stay in this color till the configuration is complete. 

Connect The Echo To The Wi-Fi Network

Sign into your Alexa app with your Amazon credentials and give the app all the permissions it needs. 

Note: The setup screens can differ slightly from the versions of the device you own. For instance, the Echo Second Generation and the Third Generation. But the differences are minor.

Select the type of device from the Setup Screen. In this example, it is an Amazon Echo Dot. Amazon has a range of Echo devices, so make sure to tap on the one you own.

Alexa checks if your device is on and displaying the orange light. Hit Yes to continue with the next steps that involve choosing your preferred language and turning on your phone’s Bluetooth.

The app connects to the smart device via Bluetooth. It can take a bit of time so keep them within 10 feet of each other. 

Once connected, Alexa will prompt you again to switch over the Echo to your main Wi-Fi network. Select your network from the Wi-Fi networks list. Enter your Wi-Fi password and Echo is now linked to your own Wi-Fi. 

Note: This special network is temporary. Amazon creates it to make the device the access point and exchange setup info with the Alexa app. The access point disappears as soon as setup is complete, and then the orange light turns off. 

Change The Wake Word

Alexa lights up ready to hear your commands when you use the default wake-up word, “Alexa.”

You can change the wake word to something else. This might be necessary if there’s someone else in the house with the same name. Just ask the Echo, “Alexa, change the wake word.”

It tells you to go to Devices and select your specific device. Go to Device Settings and scroll down to Wake Word. Tap on it and choose a wake word from these limited options: Alexa, Amazon, Echo, and Computer. You still cannot give it any name of your choosing. 

Enable Alexa Skills

Alexa Skills are like tiny automated bots that do your bidding when you speak to the device. There are thousands of Alexa Skills you can choose from. 

Explore them on the Alexa Skills page on Amazon and also discover them on the Alexa app. You can enable them from either source. 

Here’s how you can enable the skills from the app.

On the Amazon Alexa app, you see a short list of three most popular Recommended Skills. The screen also suggests a few more skills you can try. 

The Discover tab is just what it says and is useful to find Editor picks and hidden gems.

Once you have enabled a few Alexa Skills, you can find them all listed under Your Skills.

You can also just say “Alexa, open [skill name]”. If you want to know more about a skill, you can say, “[skill name] help”.

You can connect the default Amazon skills like “Pay With Alexa” or “Amazon Prime Music”. Do note that some skills may need a subscription and a log-in with the Skill provider. For instance, Spotify. 

Once you get comfortable with single purpose Alexa skills, look into creating more powerful Alexa routines. Alexa Routines allow you to control multiple devices with a single command. 

Work On Your Alexa Skills

Alexa understands conversational English (and other languages too). A smart speaker can do a lot more than play streaming music. Pick the right commands and you can automate some of your everyday tasks. 

If you have an Echo speaker, practice these Amazon Echo Skills and see if they help to save a few minutes. 

How To Set Up And Use Twitter Lists

Twitter is a great place to share your opinions, speak to others, and build up a social media profile to support your friends and follow your interests. It can be tough, however, to keep track of the accounts you’re following. This is especially true if you have a large number of followers and you’re missing Twitter notifications during the day.

One way to keep track of certain Twitter accounts, and curate a special Twitter feed of posts and images from those accounts, is to use Twitter lists. You can create grouped lists of Twitter accounts using lists, but they do have some problems. If you want to know how to set up and use Twitter lists, here’s what you’ll need to do.

Table of Contents

What Are Twitter Lists?

To help you curate custom Twitter feeds, you can create Twitter lists based on your interests or topics. These collect tweets from certain Twitter accounts and present them in easy-to-access lists for you to view. 

For example, if you wanted to see technology news from various journalists, you could create a list showing this.

You can follow existing Twitter lists (created by others) to view these collected tweets. Or, if you’d prefer, you can create your own. It isn’t an entirely private matter, however. If you add users to a list, they’ll be informed and can remove themselves. The same applies if you’re added to a list by somebody else, too.

The more Twitter accounts you follow, the harder it is to keep track of the different topics and tweets you’ll see. However, Twitter lists allow you to deal with this problem. So, if you’re struggling to see tweets from the right accounts, you can follow or create a Twitter list instead.

How to Find and Follow a Twitter List

If you’re looking to find and follow existing Twitter lists, you can do so via the Twitter website or the mobile Twitter app for Android, iPhone, and iPad users. You can only find lists that are “recommended” to you by Twitter’s algorithm using the discover new lists feature. 

This feature is generated based on your interests, your current followers, and other data that Twitter collects (such as likes). If you don’t like any of your recommended lists, you can follow lists shared directly by other list creators.

On PC or Mac

To see your recommended lists, open the Twitter website and sign in, then select Lists from the menu on the left.

In the Lists menu, you’ll see a list of your current lists and recommended lists. To join a list in the Discover new lists section, select the Follow button next to it.

If you have a direct link to a Twitter list (e.g., a list owner has shared it with you), open the list page on Twitter and select Follow at the top of the page.

On Mobile Devices

To view and join recommended Twitter lists on Android, iPhone, or iPad devices, open the app and select the menu icon in the top left corner.

From the menu, select the Lists option.

In the Lists menu, select the Follow button next to one of the suggested lists in the Discover new lists section to follow it. You can also select Show more to view a wider list.

If you’re viewing a Twitter list that’s been shared with you (or a list you’ve opened directly from your recommendations), you can follow it by selecting the Follow button at the top of the list.

How to Create a Twitter List and Add Users

Twitter list recommendations will vary. And since it isn’t possible to search for lists manually, they may prove to be unsatisfactory. If you’d prefer to create your own, you can, but only if it doesn’t breach Twitter’s terms of service in any way.

On PC or Mac

To create a new Twitter list on a PC or Mac, open the Twitter website and sign in, then select Lists from the menu on the left.

In the Lists menu, select the New List button in the top-right.

In the Create a new List menu, type a name and description in the boxes provided. Select the Make Private checkbox if you want your list to be private (meaning only you can see it).

If you want to upload a banner photo for your list, select the Add Photo button in the middle.

Select Next to proceed.

Next, search for members you wish to add to your list using the suggested recommendations or the search bar. Select Add next to any Twitter users you wish to add to your list. Their tweets will appear in your curated Twitter list feed.

When finished, select Done to create and view your new list.

Once you’ve created your list, you can view it by selecting Lists. Your created lists will appear in the Your Lists section.

Edit your list name, description, or banner image using the boxes provided and select Done to save your choice. 

Otherwise, select Manage Members to add or remove members or select Delete List to delete the list entirely.

On Mobile Devices

To create a Twitter list on Android, iPhone, or iPad devices, open the app and select the menu icon in the top-left.

From the menu, select Lists.

Select the New List icon in the bottom-right corner.

In the Create your list menu, provide a name and description for your new list and upload a banner photo using the options provided. Select the Private slider if you want to make the list private (meaning only you can see it). Select Create when you’re ready to proceed.

Use the search menu or recommended options to add new users to your list (meaning you can see their tweets in your list feed) by selecting the Add button next to their names. Select Done at the bottom when you’re ready to create your list.

Twitter will redirect you to your new list once it’s created. To edit the list (such as changing the name or adding new members) or to delete it, select the Edit List button.

Change your list name, description, or banner photo using the options provided, then select Save in the top-right to save your changes.

If you want to add or remove list members, select Manage members. Otherwise, select Delete List to delete your list entirely.

How to Leave a Twitter List

Unfortunately, you can’t restrict the Twitter lists feature, meaning anyone can add you to a list at any point, even if your profile is private. The only way to stop this and leave a Twitter list that you’ve been added to is to block users who create the lists, as this will prevent them from adding (or re-adding) you to lists they create.

Confirm your choice by selecting Block in the pop-up menu.

Once blocked, the user won’t be able to view your profile, tag you in tweets, or add you to new lists. You’ll be removed from any list they created and the user will be prevented from adding you to any other lists afterward.

If you’re only following a list, however, you can leave it in the usual way by accessing the Lists menu, opening the list, and selecting Unfollow.

Using Twitter Safely

Twitter lists are just one way to personalize the Twitter experience, but they can be abused. If you’re worried about your online safety and privacy, don’t be afraid to hide your Twitter profile or change your Twitter handle for greater anonymity if you need to.

If you’re facing abuse, you can block Twitter users disrupting your experience and report the worst offenders to Twitter for investigation. Of course, Twitter isn’t for everyone, so if you want to try another platform, you can try plenty of Twitter alternatives instead.

How To Set Up An Accounts Payable Process

When you’re running a business, an efficient accounts payable (AP) process is a must. It ensures that vendors and suppliers are paid on time and reduces waste by eliminating late fees or duplicate payments.

This article will explain how accounts payable works and how it differs from accounts receivable. We’ll also show you how to set up your own AP process.

Editor’s note: Looking for the right accounting software for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

What is accounts payable?

The accounts payable department manages the company’s payments for goods or services purchased from a vendor or supplier. You can track these liabilities on a balance sheet to monitor outstanding payments and ensure there are no overdue balances.

Your AP department oversees all outgoing payments and is usually the first point of contact for suppliers. Payment due dates can vary, so check individual invoices to ensure you’re aware of payment dates. If payments aren’t made on time, your company could get hit with late fees.

An accounts payable term you may hear frequently is “days payable outstanding” (DPO). This financial ratio measures the average number of days it takes a company to pay its vendors or suppliers. The longer it takes you to pay your suppliers, the higher your DPO.

Did You Know?

Accounts payable are considered a liability, since they represent money your business owes. This differs from accounts receivable, which are typically considered a business asset.

Accounts payable vs. accounts receivable

It’s easy to confuse accounts payable with accounts receivable, which involves collecting your unpaid invoices. While there are some overlaps, accounts payable and accounts receivable aren’t the same. 

Accounts payable deals with the money your business owes to its vendors and suppliers for goods and services purchased. In comparison, accounts receivable are the money owed to your company, usually by its customers. And while accounts payable are considered a liability, accounts receivable are considered an existing asset. 

Both accounts payable and accounts receivable are crucial aspects of the accounting process and work together to ensure your business functions smoothly. Both should be recorded to ensure accuracy and to track when outgoing and incoming payments are due. Without bringing in a profit, your company will be unable to meet its financial obligations.

Bottom Line

Accounts payable deals with the money your business owes, while accounts receivable is the money owed to your business.

Examples of accounts payable

Here are a few examples of accounts payable:

Equipment

Leasing

Subcontracting services

Raw materials

Traveling

Supplies

Did You Know?

There are two types of payables: trade payables and expense payables. Trade payables represent the purchase of physical goods, while expense payables refer to the purchase of expensed services, such as travel or supplies.

Tip

For more information, read our comprehensive reviews of all the best accounting and invoicing software so you can choose a solution that best meets your needs.

QuickBooks

QuickBooks is one of the most well-known accounting software packages, and for good reason. QuickBooks provides options for businesses of all sizes, and it’s easy to get started. While there will be a learning curve if you don’t have any prior experience with QuickBooks, the company provides video tutorials to make the process easier. 

You’ll need to decide whether you want the QuickBooks online or desktop version. With an online account, you can access your information from anywhere. With the desktop version, you can access your data only on your computer. Sharing options are limited, which can be problematic if you need to share information with your accountant. Learn more in our complete QuickBooks review.

Wave

Wave is a frequently overlooked option for accounting software, but it’s an excellent choice for small businesses and freelancers. The company offers cloud-based accounting software, with no monthly charges, setup costs, or hidden fees.

While Wave is an outstanding option for new business owners or anyone on a tight budget, it’s not going to be the right software for everyone.

Wave has limited tracking and inventory, so it may not have the functionality larger businesses and enterprise companies need. Its app integrations are also limited compared to some of its largest competitors. Read our Wave review for more information.

Xero

Xero offers a cloud-based monthly subscription service, and it’s our pick as the best option for growing businesses. The company provides a wide range of services, including the below:

Accounts payable

Purchase orders

Expense claims

Xero integrates with more than 700 different apps, like chúng tôi and ADP. Plus, Xero offers flexible pricing for businesses at different stages of growth.

Xero’s Early Plan starts at just $11 per month and is a great option for solopreneurs, freelancers, and new business owners. The company offers a free 30-day trial, so you can ensure Xero is the right fit for you. Our full Xero review has more information.

FYI

The best accounting software allows you to process payments automatically and avoid late fees and other common business accounting mistakes.

An AP process streamlines accounting

All businesses, regardless of their size or industry, should be familiar with the accounts payable process. You need to know when outstanding invoices are due to avoid late fees or strained relationships with your suppliers. If you’re creating your own AP process, using the right feature-rich accounting software can help you avoid many common mishaps.

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