Trending February 2024 # How To Track Customers & Revenue From Seo In Your Crm # Suggested March 2024 # Top 7 Popular

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As an SEO pro, you’ve probably struggled to prove how your efforts impact bottom-line business metrics like customers & revenue.

But it’s historically been much harder to get that same attribution data into your CRM and report on metrics like how many new sales opportunities were generated from SEO, how much pipeline, the number of new customers, etc.

Fortunately, we can offer a solution.

Why You Should Track SEO Efforts With A CRM

Imagine you do SEO for a project management software company.

If you were just using Google Analytics to measure visitors and goals, your analytics data would look similar to this:

SEO Facebook Ads Google Ads Spend $5,000 $5,000 $5,000 Visitors 200 500 400 30 40 40

With that data, you might spend most of your marketing budget on paid channels.

But what if you could see the complete picture of the number of customers and revenue generated? Your data might look similar to this:

SEO Facebook Ads Google Ads Spend $5,000 $5,000 $5,000 Visitors 200 500 400 40 40 Customers 25 7 12 Revenue $45,000 $8,000 $18,000

You acquired more customers from SEO (25) than Google Ads and Facebook Ads combined (19).

The conversion rate from lead to a customer is greater for SEO (83%) than for Google Ads and Facebook Ads combined (17.5% for Facebook Ads and 30% for Google Ads).

The average customer value is greater for SEO at $1,800 per customer than for Google Ads ($1,500) and for Facebook Ads ($1,142).

The customer acquisition cost is lower for SEO at $200 than for Google Ads ($416) and for Facebook Ads ($714).

When you track the performance of your marketing campaigns based on the number of customers acquired and revenue generated, you will see the full picture of how they perform and be able to allocate your resources accordingly.

In this case, you’d be able to make a great business case for how important SEO is to the business and could potentially win more budget and resources to help grow.

How To Track Customers & Revenue From SEO With A CRM

Now that you understand the importance of tracking customers & revenue from SEO let’s look at how to do it.

It boils down to two steps: Ensuring you have the required data in your CRM and running the right reports.

1. Check The Data

Most CRM systems have custom fields that store contact information and sales opportunities, but do they also track how the customers discovered your business in the first place?

The easiest way to do this is by adding hidden fields to the lead generation forms on your website and then writing the attribution information into those fields.

That way, the data is captured alongside the lead’s name, email address, phone number, etc., and can be sent straight into your CRM.

Most popular form-building tools have the ability to add hidden fields to forms and make it easy to drag and drop them in.

Once you’ve added the hidden fields to the forms, you can use tools like chúng tôi (Disclosure: I am the founder of Attributer) to figure out where each lead has come from and write the data into the hidden fields where it will be sent to your CRM with each form submission.

2. Run Reports With CRM Or Analytics Tools

Now that you have the correct attribution information for each customer in your CRM, you can use it to run reports.

The quickest and easiest way to do this is to use your CRM’s built-in reporting tools.

Which search engines are generating the most customers?

How many customers do we get from our content hub pages?

Five Metrics SEO Professionals Should Track

Now that you understand how to get the attribution data into your CRM and run reports, here are some ideas for reports you should look at to help prove the value of your SEO efforts.

Number Of Customers From SEO Vs. Other Channels

The example graph above shows how many customers have been generated from the different marketing channels.

Revenue From SEO By Landing Page Group

The example graph above shows the amount of revenue generated from customers who have come from your SEO efforts, broken down by the landing page group (i.e., the grouping of pages based on the subfolder in the URL.

This report allows you to see what types of content are generating customers & revenue from search engines and can help you identify what you need to create more.

Similarly, if you see a change in the amounts of customers & revenue coming from SEO, this report can help you identify what happened. Was it that the homepage saw a boost in rankings?

Or is it that the blog posts and webinars you’ve been diligently creating are starting to get traction?

Average Deal Size From SEO Vs. Other Channels

The example graph shows the average deal size of customers that came through SEO versus those from other channels.

This, combined with the number of customers that came from SEO and the conversion rates, can be useful in modeling potential budget increases.

Time To Close From SEO Vs. Other Channels

The example graph shows the average time to close for customers that came through SEO versus customers from other channels.

This can be useful in several ways.

This can be a good data point to convince management of the value of SEO.

This can help ensure your model doesn’t show revenue increases too early and can help prevent finance teams from retracting the budget if the numbers aren’t met.

Wrap Up

If you’ve probably struggled in the past to report on how your SEO efforts are impacting key business metrics like customers & revenue, then you’ve probably felt the pain of not being able to show the true value of SEO.

And if you can show how much revenue you think these changes are going to make, then you’re much more likely to get that extra budget approved!

More resources: 

Featured Image: 3rdtimeluckystudio/Shutterstock

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9 Ways To Know Your Customers Better

It’s an understatement to say that you rely on your customers. After all, they represent the source of your revenue. Your business only really exists because of them. However, as vital as they are to your operation, your customers can sometimes feel like strangers. In order to maintain growth, you have to know your customers better.

Without this essential information, a knowledge gap can develop. Don’t let that happen. It leaves you vulnerable to your competition and can alienate you from the market. Instead, take all the steps necessary to understand your customers as deeply as you can. 

Learning more about the people buying your products and services can lead to unexpected insights. The more information you have, the better you can respond to changing market forces and an evolving business environment. Meanwhile, without the proper intelligence about your clientele, you’re basically throwing darts in the dark. The future of your business becomes a game of chance, rather than a logical endeavor.

With that in mind, here are nine steps you can take to learn more about your customers:

Check Reviews

Finding out about your customers can become a resource-intensive endeavor. However, there are relatively cheap ways of getting some information. In fact, your customers likely already do some of the work for you. All you have to do is read your reviews.

Invest in Customer Service 

Errors and disappointments are bound to happen. But just because the customer is unsatisfied with one particular order doesn’t mean you have to lose them forever. By making sure that your customer service operation is robust and responsive, you can turn otherwise unpleasant encounters into long term growth opportunities.

Also read: Top 9 WordPress Lead Generation Plugins in 2023 Listen to Your Sales Staff

Sometimes you have to read between the lines to really understand someone. Not every customer is going to be upfront about their needs. As such, you need to trust the people closest to the situation in order to figure out what’s happening below the surface. In the case of your customers, this responsibility falls to your sales staff. Listen to what they have to say. They can give you subtle insights that might not be available through other means.

Social Media 

Social media represents an excellent marketing platform. However, it can be much more than that. Beyond just providing an outlet for your branding content, social media allows you to connect directly with customers and potential customers. You can converse with people, gather intel, and build relationships. Leverage your social media opportunities to learn more about your customers.

Conduct Surveys 

Also read: Best 10 Semrush Alternative for 2023 (Free & Paid)

Meet in Person 

Host a Party

You work hard to create a sense of community among your employees – conferences, team-building exercises, and, of course, company functions. Those same principles can apply to your customers.

Also read: The Five Best Free Cattle Record Keeping Apps & Software For Farmers/Ranchers/Cattle Owners Consider “Why?”

Knowing your customers is all about planning for the future. The more information you have, the easier it is to innovate and to make improvements. Getting to that point means going beyond the single sale. Instead, with every customer, you need to ask yourself “why?” 

Why did they choose you over the competition? How do your products and services fit into their business? How is there industry changing? The answers to these questions will guide your development. Staying curious and current will set you up for long-term growth.

Imply

Imply Pivot complements Druid with an outstanding and intuitive UI for analyses of traveler behavior and trends.

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How To Track Conversion Value With Google Tag Manager

Great, so you’ve set up conversion tracking for events across your marketing tools — but how do you assign a value to these conversions so that you can track revenue? 

Tracking conversion values will help you accurately measure your marketing campaigns’ financial impact on your business. You can also send this data to other tracking tools like Facebook or Google Ads and further improve your sales!

In this guide, we’ll learn two methods of tracking conversion value with Google Tag Manager and how to send this data to other marketing tools. 

An overview of what we’ll cover:

So let’s start!

Why Is Conversion Value Important?

With conversion values, you can quantify the monetary impact each conversion has on your business. This is especially important in eCommerce stores, where different products have different prices.

So you can add the conversion value as 1 dollar or 1 euro (depending on the currency or the price of the product that converts).

For example, if you keep the Conversion Value as 1, it will count the value of 10 conversions as $10.

Let’s consider an eCommerce store with different products available at a wide range of prices. 

This time, the conversion value will depend on the total order value. 

This final value is the amount we’ll send to our Google Ads conversion tracking, Facebook conversion tracking, and also to the sales event that fires in Google Analytics.  

We can transfer this information using different methods, but the best practice is to do it with a custom Data Layer.

🚨 Note: If you find that the data layer contains the right information but isn’t in the format you can use, check out our handy guide on how to transform the data layer with Google Tag Manager.

Implementing Your Custom Data Layer

You’ll find the custom Data Layer for your website under the Data Layer tab of Google Tag Manager’s preview and debug console. 

🚨 Note: This holds true for a website built in WordPress with the Woo-Commerce plugin. However, this will change based on the installation of your website.

But first, let’s discuss what it means to implement a custom Data Layer.

To demonstrate, we’ll take a look at a new order with a different conversion value. 

If you have implemented a custom Data Layer for the web page, you’ll be able to see this order’s details under the Data Layer tab of the preview mode: things like the tax, shipping cost, payment type, individual products, and more.

We can collect all of this information and send it to tracking tools that help us manage and analyze conversion data. 

You can implement a similar custom Data Layer using the plugin Google Tag Manager for WordPress by Thomas Gieger. This plugin enables the Data Layer for the transaction page on our website. 

Depending on your website, you might need to use a different plugin or ask the developer of your website to add the conversion values directly to the Data Layer. 

Next, to send these values to the tracking tools, you’ll need a Data Layer variable.

Capturing Conversion Value with the GTM Variable

A data layer will always consist of key-value pairs (if these are unfamiliar to you, check out our post on UTM parameters). For example, if transactionTotal is the key, our value will be 40. 

We’ll use this key and add it to a variable. Let’s open the Variables section on Google Tag Manager and create a New Variable. 

We’ll also add a name to the variable and select the Data Layer Variable as the variable type. 

Next, we need to add the key for the variable. In our case, the key will be transactionTotal. 

To see how this variable appears, refresh the webpage in GTM preview mode and place another order from the shop. 

You’ll find the Data Layer variable under the Variables tab of the PageView event. The dataLayerTransactionValue will be equal to the total order value. 

We’ll also find the different Tags that fired when we made a particular transaction. 

We can use this variable to pass the value of the transaction to our tracking tools using Tags.

Let’s see how!

Passing on the Value of the Conversion to GTM Tags

Open your Google Tag Manager account. 

Then open one of the conversion Tags through which you want to send the value data.  

🚨 Note: Dynamic values can always be added using double curly brackets around a variable’s name. 

So, every time this variable is called, it will pick up the data from the data layer and transfer it to the Tag. 

This is the best practice to transfer data into Google Tag Manager. This is because, with a proper Data Layer integration, the data is available in a structured format, making it easier to access. 

Another method of fetching this information is by scraping the actual DOM tree. 

However, this method isn’t the most accurate one because it records the value directly from the display of the web pages. This means that if the page changes, the value that is fetched will change and impact your tracking. 

One way to implement the scraping method is by using a DOM element variable. But in our guide, we’ll do it with custom JavaScript. 

Getting the Total Conversion Value with Custom JavaScript

On the right side of your screen, an HTML mark-up window will open. 

With the help of a JavaScript variable, we can access the element from the Document Object Model (DOM) and fetch the total value. 

This is a fairly easy process for someone who knows JavaScript. However, if you’re a marketer who’s not comfortable writing such codes, I have a recommendation for you! 

Using GTM Variable Builder to Write JavaScript

The GTM Macro Builder plugin can automatically write the JavaScript you need to pull the given value. You can download it from the Chrome extension section. 

All you need to do is select the desired element on your web page and open the console. Since we only want the value to transfer to our Tag, we won’t select the currency sign in this case.

Paste the code into the Console and press the Enter key to run it.

This code will return the total conversion value. 

Next, we want to make this value accessible to Google Tag Manager. 

Create DOM Transaction Variable

Let’s create a New Custom JavaScript variable in Google Tag Manager. 

We’ll configure the variable by adding JavaScript code. This code should be a JavaScript function that returns a value.

We’ll also add a Try and Catch function so that it can catch all the errors without interrupting the implementation. You can use our Conversion Value Template to write JavaScript code for Google Tag Manager.

function() { try { return; } catch(e) { return " " ; } }

Next, we’ll paste the query selector that we copied from the GTM Macro Builder. This code will be implemented after we call the return function. 

Once we’ve created the variable, we can test it. 

Let’s refresh the final transaction confirmation page of the demo shop. If the variable is installed correctly, the DomTransactionValue will show the correct order value under the Variables tab of the PageView event.

Furthermore, we can use this value to pass into the Tags that fire on the transaction page. 

For this example, let’s use a Facebook conversion Tag to do this!

Sending Conversion Value to Facebook

Open an existing Tag for tracking conversions on Facebook. We’ll add our variable in the HTML code that configures the Tag. 

First, we’ll need to locate the correct place in the code that accesses the value of the transaction.

Then, simply replace the value of the transaction with the variable name. Again, the variable name will be inside the double curly brackets.

Lastly, Save the Tag. 

Similar to this, you can add the variable to the Google Analytics event Tag to send the conversion value to Google Analytics. 

🚨 Note: For eCommerce tracking on Google Analytics, you’ll need proper data integration. This is because GA eCommerce tracking sends over a lot of values other than just the conversion value.

To test our Tags, let’s refresh Google Tag Manager and check out another product. 

If the Tags are installed correctly,  you’ll be able to see all the Tags fired when you place an order. 

Select a Tag to see if it shows the correct transaction value. However, make sure to select Values as the Display Variables type. 

Once done, the values of the Tags will be the same as the ones on the final transaction page.  

Similarly, let’s also check the Facebook Tag that has been fired. 

If the installation is correct, you’ll be able to see the value equivalent to the transaction amount. This amount will be pulled directly from the DOM element.

FAQ Why is tracking conversion value important?

Tracking conversion value allows you to quantify the monetary impact of each conversion on your business. This is especially crucial for eCommerce stores where different products have different prices. By assigning a value to conversions, you can accurately measure the financial impact of your marketing campaigns and optimize your sales strategies.

How can I implement a custom Data Layer?

To implement a custom Data Layer, you can use plugins like Google Tag Manager for WordPress or directly add the conversion values to the Data Layer. The specific method may vary depending on your website setup, so it’s recommended to consult the documentation or seek assistance from your website developer.

How can I pass the conversion value to GTM Tags and other tracking tools?

To pass the conversion value to GTM Tags, you need to create a Data Layer variable in Google Tag Manager and link it to the conversion value field of the respective Tag. This allows the Tag to access and utilize the captured conversion value. Similarly, you can modify Tags in Google Tag Manager to send the conversion value to other tracking tools such as Facebook or Google Analytics, enabling comprehensive analysis and optimization of your marketing efforts.

Summary

So that’s all you need to know about tracking conversion values with Google Tag Manager. 

Conversion value is an important point of data to gauge the success of different conversions. With this method, you can send this data to various marketing tools such as Google Ads, Facebook, or Google Analytics. 

Before sending the conversion value, you’ll need to set up conversion tracking for your marketing tools. 

How To Track Sleep On Apple Watch In Watchos 9

Things to know:

With watchOS 9, Apple has improved the efficiency of sleep tracking.

Apple Watch should have more than 30 percent charge to use this feature.

You can get sleep-tracking data from the Sleep app on your iPhone and Apple Watch.

Experiencing the Apple ecosystem is bliss for many, thanks to how each device is integrated. Individually, all have their specialties because of the integrated hardware and software features. If you own an Apple Watch, you may have heard about the new and improved sleep tracking with watchOS 9.

So how can you use your Apple Watch to track sleep? Well, that’s what we are going to explore in this guide.

How does sleep tracking work on Apple Watch?

Sleep tracking is a feature integrated with the Sleep app on iPhone. With this app, you can use your Apple Watch for sleep tracking and get information such as the time spent on each sleep stage, REM, and even tips on improving your sleep.

Your Apple Watch will kick off sleep tracking depending on your motion data. Sleep tracking automatically occurs once you have activated the app and enabled the sleep schedule. Now that you know what sleep tracking is, let’s look at how you can set up and track sleep with watchOS 9.

Set up Sleep app on Apple Watch

To track your sleep using Apple Watch, you must first set up the Sleep app.

If you haven’t used the app yet, here’s how to do it:

Open the Sleep app on your Apple watch.

Tap Next.

How to enable sleep tracking on Apple Watch

Before proceeding, make sure Sleep Tracking is toggled on your Apple Watch. Go to Settings → Sleep → toggle on Sleep Tracking.

Now, you need to enable a Sleep Schedule to start tracking your sleep. Here’s how you can do so:

Unlock your Apple Watch and open the Sleep app.

Scroll down and tap Full Schedule.

View your recent sleep data on Apple Watch

When you wake up after every sleep, you can see the details regarding sleep on the Apple Watch. Here’s how you can view sleep-tracking data on Apple Watch:

Open the Sleep app on your Apple Watch

Scroll down, and you can see the amount of sleep you got the last night.

Besides that, you can also see the time spent in each sleep stage and the sleep average for the last 14 days.

View your sleep data on your iPhone

Along with Apple Watch, if you have paired it to an iPhone, you can access the sleep data from your iPhone. Here’s how:

Open the Health app.

Tap Browse.

Scroll down and tap Sleep.

Here, you can see your past couple of sleep and the option to see it based on week, month, and even past 6 months.

Create, change, or delete sleep schedule on Apple Watch

By default, there will be a sleep schedule. You can either change it or create a new one.

Tips: The changes made to the sleep schedule will be reflected in your iPhone and vice versa. So you are only required to make these changes only on one of the devices.

Create a new sleep schedule

Open the Sleep app.

If you are adding the schedule:

First time: Tap Set Your First Schedule.

If there’s already a schedule: Tap Add Schedule.

Edit or delete sleep schedule

Open the Sleep app on your Apple Watch.

Scroll down and tap Full Schedule.

Here, you can do the following:

Change Schedule: If you have an existing schedule, select it and make the required changes.

Create, edit or delete sleep schedule on iPhone

You can also create, change, or delete the sleep schedule on your iPhone. Here’s how:

Create sleep schedule

Open the Health app on your iPhone.

Tap Browse.

Select Sleep.

Select Set Your First Schedule/Add under Your Schedule if you don’t have a sleep schedule.

Tap Full Schedule & Options and select Add Schedule if you want to add another schedule.

Edit Sleep Schedule

Open the Health app on your iPhone.

Tap Browse.

Select Sleep.

Make necessary changes and tap Done.

Delete sleep schedule

Go to Health → Browse → Sleep.

Here, tap Full Schedule & Options.

Now, tap Edit under the schedule you want to delete.

Change Sleep options on Apple Watch

Open Settings.

Scroll down and tap Sleep.

Here, you can play around with the following settings:

Wind Down: Wind down is a feature that minimizes distractions around your bedtime by creating and maintaining a personalized evening routine based on your favorite meditation app, relaxing music, etc.

Sleep Screen: Use this to reduce distractions on your Apple Watch and iPhone Lock Screens.

Show Time: You will only see the date and time on your iPhone and Apple Watch while the Sleep Focus is active.

Charging Reminders: Turn this in if you want your Apple Watch to remind you to charge it before bedtime.

You can also change these sleep options on your iPhone. Open the Apple Watch app on your iPhone → tap My Watch → Sleep.

How to turn off Sleep Tracking on Apple Watch

There is no doubt that Apple users are privacy-focused, and while Apple is taking necessary measures to protect its user data, some things are done from the user side, too, to ensure your data stays with you.

While the sleep data stored in iCloud is encrypted, if you don’t want to store your sleep data anywhere, here’s how you can disable sleep tracking on your Apple watch.

Go to Settings → Sleep.

By turning it off, your Apple Watch won’t track your sleep, share it with your iPhone or store the sleep data in iCloud.

FAQs

Q. Does the Apple Watch track sleep automatically?

If you have enabled the Sleep Schedule or the Sleep focus, Apple will automatically start to keep track of your sleep.

Q. What to do when sleep tracking on Apple Watch is not working?

Make sure you have enabled Sleep focus and Sleep Schedule from Full Schedule on Apple Watch or toggle on Sleep Schedule under the Full Schedule option in the Sleep section of the health app on iPhone.

That’s it!

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Anoop

Anoop loves to find solutions for all your doubts on Tech. When he’s not on his quest, you can find him on Twitter talking about what’s in his mind.

Equipment Needed To Track Employee Attendance

Tracking employee attendance is important for more than just processing your payroll. With the proper employee attendance tracking equipment, business owners can acquire valuable insights into company health. Learn about the equipment you need to maximize your business’s productivity and how to shop for the right items to track employee attendance at your company.

What is an employee attendance tracker?

An employee attendance tracker is equipment, software or a combination of both items that is utilized by a business to track the hours an employee works. An attendance tracker clocks time in and out each day, as well as meals and other breaks throughout the day. Some attendance trackers also monitor sick days taken, personal time on the books and how much paid time off (PTO) an employee has accrued.

Equipment needed for employee attendance tracking

For many businesses, it is not necessary or realistic to buy a time and attendance system with every feature available. The size of your company plays a part in the type of time and attendance software you will need. 

Small businesses

Small businesses usually have simple timekeeping needs: They just need to track when someone comes and goes, as well as how much sick or personal time has been taken. Although some small businesses require additional equipment features, they primarily need a time and attendance system that will keep accurate attendance records and ensure legal compliance.

“[Small companies] have [fewer] employees than a larger organization and therefore have less of a need to implement a solution with capabilities to support multiple locations, different employee types, and layers of management,” said Josh Mazza, product manager at Paychex. “Smaller companies typically need a solution that is not disruptive and [is] extremely simple for someone to record their worked hours.”

Editor’s note: Looking for a time and attendance system for your business? Fill out the below questionnaire to have our vendor partners contact you with free information.

Large companies

Large enterprises require many additional features to meet a variety of business needs. Tasks such as time clocking, payroll and scheduling are too time-consuming for large companies to track manually. For extremely large organizations, PTO, sick days, and other job costs would be difficult and too time-consuming to accurately track by hand. 

“Larger companies require more complex system functionality to automate manual processes and security elements to ensure their employees are accurately reporting their time worked,” Mazza said. “The solution must balance meeting these needs while still being easy for employees to use.”

Necessary equipment based on industry

Another important factor in your attendance-tracking needs is your industry. For example, the type of time collection method you use will depend on whether the employees in your industry are onsite or remote. Here are some common industries and their basic attendance-tracking equipment needs.

In-office (e.g., finance, banking, marketing, all desk jobs)

In-office employees can use a PIN or an RFID badge to track their time via web browser or stationary time clock. Features like payroll integration, scheduling and attendance tracking are necessary. Interactive voice response (IVR) systems and biometric clocks can be useful when higher security is necessary, like in the finance and government industries. 

Retail and hospitality

In these industries, onsite time clocks are most desirable, as job function and performance are directly tied to being present. Security levels are not as crucial here, so employers can opt for lower-level security options such as RFID badges or PINs. Since hours are less consistent than in other industries, scheduling and time-off features are very important. Mazza said these industries need more in-depth scheduling tools to reference historical data, allowing them to budget workers and build schedules based on how busy they were in prior years. 

Manufacturing

In the manufacturing industry, biometric time clocks are most reliable and minimize buddy-punching incidents. Since employees in these industries typically report to the same location every day, a mounted time clock or tablet kiosk is a viable option. Employee self-service and integrated payroll are useful because payment may vary by job output.

Construction

A mobile clock option is necessary for employees in the construction industry, as work sites often change. Employees also need an added scheduling feature to allow them to see which work sites they must report to and which tasks are required at each site. Mazza said geofencing and geolocation capabilities are useful because they provide employers with the peace of mind that their employees are working where they should be each day.

Trucking

Trucking employees require the flexibility of a mobile time clock option. Because the industry consists of primarily remote workers who are constantly on the go, an employee self-service feature is essential for drivers to track their routes, schedules and hours on the road. Features such as remote clocking and payroll integration enable trucking professionals to accurately report and receive payment for miles driven, gas and tolls.

FYI

The best time clocks can be used by various types of businesses because they support a variety of functions, like biometrics and mobile clock-in and clock-out. There are often options to buy or lease time clocks.

Understanding the many uses of employee attendance tracking solutions is essential before you dive into which equipment and features you will need. Here are some things these solutions can help you do:

1. Streamline operations for other departments.

Tracking attendance, particularly with attendance software, can make life easier for many departments. Managers, payroll and HR are just a few of the people and departments in your company that need to get their hands on employee attendance data to conduct their work.

2. Analyze performance with collected data.

How do you know if employee attendance is contributing to good performance in each department? Weighing hours worked against team output, success rates or productivity can be a good measure of whether the investment you are making in these employees is paying off for your business.

3. Identify high and low performers.

Mazza said the data collected by these systems is extremely valuable to business leaders because, among other things, it allows them to measure employee engagement and separate high and low performers.  

“Employee attendance provides business owners and HR leaders with valuable insight that measures the overall health of the organization,” Mazza said. “Comparing actual hours worked to scheduled hours allows an employer to view data that impacts the business, such as the number of absences, tardiness, and sick days taken in the last week, month, or year.”

4. Create performance reviews.

Arriving on time is usually an indicator of good performance. Employee attendance tracking makes it simple for managers to access this data when preparing performance reviews.

5. Maintain coverage.

When an employee requests time off, you may need to find coverage to ensure the work will still get done in their absence. Through employee attendance-tracking tools, you can see who is available to cover a shift or confirm if there are enough employees to cover while someone takes personal time.

6. Support remote work.

Having employees clock in and out remotely can provide assurance that worker productivity is being maintained, especially during the COVID-19 pandemic, when many employees are working from home. 

7. Budget for wages.

Attendance tracking keeps precise tabs on the number of hours worked by employees in each department throughout your company. At a glance, you can review this body of data to ensure that you are properly budgeting for salaried and hourly workers. 

8. Mitigate staffing issues.

Tracking time is not always about hours worked; it’s about what is being done by whom and when. For example, chronic lateness by one employee may force other employees to cover for that late person. With proper tracking, you can catch these issues as they develop instead of stressing out your other employees based on the actions of a single individual.

9. Build your case in employee lawsuits.

The more information you collect and store, the better prepared your company will be in the event a claim or lawsuit is brought against you. These records may be needed if an employee claims they were underpaid, or if you need to fulfill a legal obligation such as paying taxes.

Bottom Line

There are many reasons to use a time and attendance system, including the valuable data it provides on employees and your business’s performance, how it streamlines operations, and the information it collects in case of claims or lawsuits.

The bottom line on tracking employee attendance

Tracking employee attendance has many benefits, and the necessary equipment depends on each business’s needs.

“It really depends on the industry, the size of an organization, the employees and the benefits the employer is looking to get out of the system,” Steinberg said. “There is no one-size-fits-all system.”

Keep this in mind and analyze your business structure before purchasing time and attendance software.

Stella Morrison contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.

How To Keep A Track Of Daily Habits Using Your Phone

Developing good habits is everyone’s dream but keeping a track on them might be a problem. It is said that it takes roughly 21 days to develop a habit but with our fast-moving lifestyle can we cope up with that? That’s where Habit trackers come into play.

Habit trackers are basically a medium where you can note down whether you’re following your desired habit or not. Many of us have a ‘habit’ of tracking down the habits on paper but let’s make that handy. Loop – Habit Tracker is an app that lets you create and track your habits on a daily basis with ease. The app supports both daily habits and habits with complex schedules, such as three times every week, one time every other week, or every other day. Loop also has various ways through which you can track and share your habits.

Let’s take a look at how the Loop – Habit tracker app works and explore its features:

Add multiple habits

You can add as many habits as you want and set reminders to complete those tasks.

Step 1: Download the Loop – Habit Tracker app from the Play Store.

Step 3: Create a habit from the pop-up window, add details along with a reminder. You can schedule your habits according to your preferences.

Step 4: Add multiple habits. Press and hold to check or uncheck the habits according to the consecutive days.

How to change the color and batch edit the tasks

Step 1: Tap on the color palette to change the color of the activities

Step 2: Long press on multiple habits, this will allow you to edit their colors together, archive them or even permanently delete them.  

Track and find best streaks and history of your habits

After adding your habits and maintaining a proper routine, its time to see your progress. The app continuously keeps a track of your progress as it shows you the precise data. With the provided data you can; track your habit more precisely and sort it according to day/week/month/year, see the history calendar and check for streaks and frequency. Let’s check it out:

Step 2: Scroll down to check your best streak and the frequency of your habit.

Share your progress

Share your progress

The app allows you to share the data on various social media platforms or you can take a back up on your phone or in cloud servers.

Step 3: Select your preferred option to share the data.

Dark mode theme

The dark mode is trending on the mobile platform lately, many apps are in competition in launching a dark theme on their app. For the Loop app, there’s a night mode available and a Pure black night mode which looks even more amazing. All you need to do is:

Step 1: Select the Night mode option from the main screen. The theme is set.

Hide the completed task

Once a task is completed, and you don’t see it around anymore (for the time being) is truly relaxing. Loop enables you to hide the tasks that have been completed. This can actually boost your motivation and urge you to complete the left over tasks.

Here’s how you can do that:

Step 2: Select Hide completed from the option. This will auto-hide your tasks once you have checked them as completed.

Adding widgets of the habits

The app is flexible with widgets and has to offer pretty decent widgets you can add on your home screen, making the tasks even easier to track. Here’s how:

Step 3: Customize your home screen. You can simply check and uncheck your daily habit through the widget and also their data such as, frequency, habit strength, history and streaks to the home screen.

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