Trending February 2024 # Html5: An Essential Weapon For Seos # Suggested March 2024 # Top 3 Popular

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SEOs rely on traditional HTML optimization as a standard tool in their fight to improve search rankings. Just as the bayonet has evolved since the 17th century, HTML is set to receive a major upgrade in the form of HTML5. The update contains a collection of new tags and APIs.  Five stand out as major SE0 innovations.

“Well, Governor, we also have fewer horses and bayonets.” That was President Obama’s now-famous zinger to Mitt Romney during the third Presidential debate in 2012. But the President was mistaken — the military does NOT have fewer bayonets. In fact, every U.S. Marine still receives a bayonet. Apparently, it is considered an essential weapon. The same can be said for HTML and SEOs today.

1. Nofollow’s little brothers and sisters 

In 2005 Google announced that they would support a new way for webmasters to tell search engines not to pass PageRank through a link by adding a small code snippet to the link called rel=nofollow. Below is an example of a link that does not pass any PageRank:

2. Alt text gets some much-needed support

One of the key roles of an SEO is to take rich content that search engines have trouble understanding — such as images and video — and convert it into a text based alternative. And until now, SEOs used “alt text” as the primary way to help a search engine understand what is going on in an image. However, with HTML5’s new “figure” and “figurecaption” tags, we now have a much better way to explain images to search engines and users.

3. Identifying the most important links on your page 

4. No more Flash for videos

Web designers love using Flash, especially to embed video on a web page. But do search engines feel the same way? Um…not so much. That’s because they have a hard time accessing the content in Flash video. In fact, without the aid of special technologies like SWFobject and video sitemaps, search engines would be clueless about a video.

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5. AJAX gets search engine friendly

While Flash is a favorite of designers and creative types, AJAX is a favorite of developers and programmers looking to make their sites faster and more interactive. The drawback, of course, is that search engines struggle to read content delivered with AJAX.

But HTML5 has a solution for that. It’s a new feature called the History API. It lets developers change the URL in the address bar of the browser without refreshing the page. This subtle change helps search engines tie AJAX content to a unique URL, which is crucial for their ranking algorithms.

Overall, the improvements in HTML5 include numerous features that will help you “fight the good fight,” and improve your search rankings. It should be considered an essential weapon for SEOs today.

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20 Essential Skills For Digital Marketers

Many people come into the digital marketing industry with the soft skills they need to do a great job. These skills can make it easier for them to learn the hard skills necessary to perform their job duties.

It’s been said that soft skills can’t really be taught, but I strongly disagree with that.

It takes both hard and soft skills to do your best work in digital marketing. And the good news is, you can work on building both types.

Depending upon your experiences with the world, you may give up easily because you’ve never gotten what you wanted. You may not want to ask questions because you’ve had questions shut down before. With the proper environment, those skills can definitely sharpen.

Here are 20 essential skills to help you succeed in digital marketing.

Soft Skills 

Soft skills are skills related to how you work. These are skills many people possess without really thinking about them.

Here are 10 soft skills that are the most important ones from my experience.

1. Curiosity

I love when an employee wants to learn more. There are so many aspects of digital marketing and so many little niche areas. Craving more knowledge about how it all fits together truly makes you better in any role.

2. Tenacity

If you give up easily, digital marketing is probably not the field for you.

You may work to rank a site and an update crushes you, or you may pitch ideas that get rejected. You may be called in to help figure out why a site isn’t doing well.

Every day there’s something new, and that’s what keeps it all interesting.

3. Willingness to Listen and Learn

I have been wrong so many times it’s crazy. My employees (and clients) know to argue their points with me if they think I’m wrong, and I’ve learned to really trust what they say.

I’ve had clients give me instructions that I don’t think will work out but I try them and have been surprised quite often. Thinking you know everything means you don’t have the opportunity to get better.

4. Adaptability

With my team, assignments can vary from month to month depending upon our client roster. They might be working on a finance client for one month then they’ll need to switch up to a travel client.

They may need to pitch in and help someone else out on a client they’ve never worked on.

When I first started out, I got thrown into technical SEO, content writing, and PPC all at the same time. There’s always a chance that you’ll need to do something else or extra so you might as well be prepared for it.

5. Ability to Multitask

There are always a ton of things going on at once in digital marketing. You want to read the latest articles, see the latest relevant tweets, do your job, figure out how to do something in a different way that saves time, do reports, etc.

If you can’t multitask well, you will quickly fall behind.

6. Empathy

Being able to see things from someone else’s point of view is essential to marketing of any kind. It’s important to understand why someone thinks a certain way.

Empathy is so important that I wrote an entire article about it.

7. Taking Your Own Ego out of the Picture

Sometimes we are so caught up in what we think needs to be done, we can’t take a step back and listen to someone else because all we are thinking is that we know what’s best.

We all need to realize that we don’t always get it right, and even if we are right, sometimes it just doesn’t matter.

You can’t take it personally when you think you should bid on certain keywords and the client wants you to bid on different keywords.

I can’t take it personally when I submit an article to this very site and my editor asks me to make a change.

8. Strong Work Ethic

Obviously, you really need this in most careers but with something like link building, you are never going to do well without wanting to work hard as it’s very frustrating and tedious at times.

When marketing fails, it can be extremely difficult to start over. You will encounter lots of roadblocks in some form or another so it’s critical to keep trying and not give up.

9. Honesty and Transparency

One of my pet peeves is when someone can’t admit to a mistake.

You’ll always be found out.

We had a couple of employees who would leave work on the clock and think they wouldn’t be caught, for example. We had someone clock in from another state and pretend that I just hadn’t seen them in the office.

People say completely absurd things. With so many people available to replace you, not being honest is unacceptable.

10. Being Able to Say “I Don’t Know”

I don’t know why this is so difficult but it seems to be. I worked for someone who told me to never admit to not knowing something, and I think that is ridiculous.

You don’t learn unless you admit that you don’t know something. If I don’t know something, I want to dig in and figure it out.

I don’t find it embarrassing to not know everything. I’ve never thought less of anyone who admitted to not knowing something.

With so much information thrown at us constantly, it’s impossible to keep up.

Hard Skills

Hard skills are teachable skills. Here are the 10 hard skills that I think are the most achievable and the ones that can help you forge a broader knowledge of the industry.

11. How to Search Well

People constantly ask questions they could easily query in Google. It can waste a lot of time.

You need to be able to dig for information and get better with your search queries so you aren’t wading through tons of irrelevant information.

We’ve had employees who started to work on a new client and would email to ask me to explain what a certain product was used for, for example.

I’d then spend my own time searching Google and figuring it out, then emailing back. I’d much rather do my own research than ask someone else to do it for me.

13. Conducting Research and Gathering Data

You will most likely need to pull data from various sources at some point. You may have to do a technical audit on a website.

There are so many tools and sources for information that it’s critical you can figure out where to look and how to get what you need.

If you’re creating content, you’ll also need to be able to find and verify information.

14. Using Google Analytics

You can get so much information from Google Analytics that it would be a real missed opportunity not to try and master it.

If Google is giving you information about your site, you absolutely need to use it.

From looking at traffic to tracking conversions, Google Analytics is a must-have tool, and it’s free.

15. Using at Least One Major SEO Tool

Outside of Google Analytics, it’s good to know how to use at least one tool that can give you a different dataset. I use a few because each has its strong points.

It’s amazing to see how much information you can get from these tools and their reports.

16. Analyzing the Effectiveness of Your Efforts

Some people measure progress by increased traffic. Some like conversions.

Whatever your KPIs are, you need to know how to track them reliably.

17. Communication

Whether you communicate better through writing or speaking, good communication skills are absolutely critical.

My employees are remote workers and none of my clients are anywhere near me, so I spend a lot of time emailing back and forth with everyone.

I think good communication skills come naturally to some people. But if they don’t to you, it’s definitely something you can work towards improving.

18. Figuring Out What’s Going On and What’s Gone Wrong

If traffic suddenly drops or your bounce rate drastically increases, it’s important that you know how to start tracking down potential causes.

Not everything is cause for alarm, of course. There may be logical explanations for what you’re seeing.

You simply need to know where to look and how to grab enough information to get an idea of what’s happening and then start to fix it.

19. Using a Crawler

There are several great crawling tools out there and you should familiarize yourself with at least one of them.

Even if you aren’t getting too technical with your work, just being able to get information about redirects or duplicate content can be incredibly helpful.

20. Coding or Understanding Code

I came into SEO from a programming background so I’m a bit biased, but I do think that SEO professionals should at least know basic HTML.

Coding also teaches you how to think very logically and improves your problem-solving skills. Even if you never have a chance to code, you will be better equipped to think through problems.

Do You Really Need to Possess All of These Skills to Be Great at Your Job?

Absolutely not. There are countless SEO pros who don’t know how to code, for example, and they can do their jobs well.

There are people who don’t possess a lot of the soft skills and they’re fine.

With today’s level of remote work situations there is more flexibility than ever to be yourself, work where you like, sometimes work whenever you feel like it, and simply get the job done.

But when it’s time to grow your career and enhance your professional value, you’ll definitely want to work on a few of the key digital marketing skills above.

More Resources:

Free Sophos Utm Essential Network Firewall For Windows Pc

There are plenty of free firewalls available for home networks. With Windows 10/8.1/7, you do not need a separate firewall, as the built-in Windows firewall is good. For extra protection, you can turn on the firewall in your router/modem. But if you think you need an even better firewall to protect your data, Sophos is a release you may want to consider. The article checks out the features of Sophos Free Essential Network Firewall.

Sophos UTM Free Essential Network Firewall

One of the editions is ready to use VMware Virtual Appliance and the second edition is a software application.

You will need a dedicated computer to use the Sophos firewall application. By dedicated, I mean that the computer will have its Windows installation files rewritten. That won’t spoil your network configuration and will use Sophos as a virtual hardware firewall. This type of configuration ensures maximum protection against unauthorized attempts to get into your network.

System Requirements for Sophos Free Firewall Application Edition

1.5+ GHz processor (dual core+ recommended)

1 GB RAM (2GB strongly recommended)

60 GB hard disk

Bootable CD-ROM

Two or more network cards

The last requirement of having two network cards implies it will be used as a client-server network model.

System Requirements for Using Sophos VMware Edition


40 GB IDE or SCSI hard disk drive

Two or more network cards

This edition is pre-configured to blend into different types of virtual environments.

Installation of Sophos Firewall

I feel they use this method to ease the installation process, by providing the detailed installation information for both application and VMware edition of Sophos – any to get your email ID!

In both cases, after installation, you will have to upload a license file before Sophos starts protecting your computer network.

In the case of the app version, you will have to create a bootable CD using the link to the image file they give you in the email. You have to boot with that CD to launch a walkthrough that will guide your installation. This extra step, I suppose, is to further ensure safety during installation. In other words, it boots via CD to avoid possible malware tampering the installation.

Essential Features of Sophos Free Network Firewall

The top two features of Sophos are explained below:

Location-based Denial: The firewall provides you an option to create your own rules. While configuring Sophos, you can configure it to reject packets originating from a certain country or a list of countries.

Encrypted Access To Your Office: Wherever you are, if there is an internet connection, you can use it to connect securely to your Office’s private network. This is actually a VPN providing encryption so that your data is not accessible to others at the place you are – for example, airport or a coffee house.

Among other features is network monitoring. This not only monitors how the different devices are functioning but also provides you with data in the form of charts for better understanding. From these charts, you can figure out if any app is leaking or using more resources than required.

On a negative note, the Sophos firewall cannot be used on a P2P network. I do not think many of us still use P2P but, for those who share a common connection without having to keep a central computer running all the time, Sophos is not the answer. On the other hand, as shown in the image above, the deployment can be done as a client-server model. The computer containing Sophos is connected to the external world while all other devices are connected to that computer.

Looking for free tools from Sophos? Take a look at: Sophos Home Free Antivirus.

10 Essential WordPress Plugins For A Small Business Website

Whether your small business niche is plumbing, SEO services, or wedding planning, you want your small business website to deliver on your business goals. 

One of the many benefits of using the WordPress platform is the ability to use plugins. They extend functionality and add needed features to help you grow your small business. 

Table of Contents

In this article, we will discuss ten plugins every small business website needs:

Yoast SEO


Social Warfare


Broken Link Checker

W3 Total Cache

Smush Image Optimization, Compressions, and Lazy Load

Google XML Sitemaps

Simple Author Box

Google Analytics Dashboard

Yoast SEO

Get more visitors to your website and increase your search engine rankings with Yoast SEO. 

With millions of users worldwide, this SEO plugin for WordPress offers the toolset you need to please search engines and users.

Below are some of the powerful features of the free version of SEO Yoast.

Create an XML sitemap.

Avoid duplicate content by setting canonical URLs.

Add title and meta descriptions to improve branding.

Take control over site breadcrumbs by setting primary categories and determine taxonomies.

Write SEO-friendly text, including focus keyphrases and SEO snippet.

Get SEO analysis and actionable suggested results.

See a snippet preview of how your post or page will look in search results.

Optimize your site structure with internal linking and content features.

Control access to different sections of the plugin for teams or colleagues.

Use the bulk editor to make large-scale edits.

SEO Yoast offers a premium version with even more capabilities.  They also offer paid training. Anyone can read the helpful tips on their blog.

If your target audience can’t find you online, they can’t purchase your products or services. SEO Yoast helps your potential customers find you.


WordFence makes it harder for someone to hack your WordPress site and protects it from potential hacking, brute force attacks, and other security vulnerabilities. WordFence will scan your site, track, and alert you of suspicious or malicious behavior. 

See an overview in the dashboard of the security of your website, including status features, notifications, and attack statistics.

Some of the features of the free version include:

Blocks and identifies malicious traffic with the web application firewall.

Limits login attempts to protect from brute force attacks.

Protects your website at the endpoint.

Checks core files, plugins, themes, backdoors, bad URLs, malicious redirects, SEO spam, and code injections with the malware scanner.

Alerts you to known potential security issues and security vulnerabilities.

Blocks administrator logins when passwords have been compromised.

There is also a premium version with more security options and resources.

Social Warfare

Social Warfare is a fast and visually appealing social sharing plugin. Unlike other sharing plugins that may slow down your website, Social Warfare doesn’t.

The plugin is easy to set up and enables users to customize the share buttons.

If you move or change your domain name, there is no need to worry about losing existing social shares.Social Warfare’s Share Recovery feature protects your social proof and saves your share counts.

The free version of Social Warfare comes with:

Social sharing buttons for the major social media platforms such as LinkedIn, Twitter, Facebook, and Pinterest.

Share counts.

Button placement locations.


Popular posts widget.


The free version can be downloaded from the WordPress repository. There is also a premium version if you want expanded capabilities.

Akismet Anti-Spam

Akismet comes pre-installed in WordPress but must be activated to use. You will need to get an Akismet API key to use the plugin. Keys are free for personal use. Commercial and business sites must get a paid subscription.

Broken Link Checker

Broken links will hurt your search engine rankings. Broken Link Checker will monitor your site for broken links and missing images. It will notify you if any are found.

With Broken Link Checker, you can:

See broken links in content differently than other links if selected in settings.

Edit broken links from the plugin page.

Broken Link Checker is highly customizable. Change the settings in the plugin dashboard. 

Fixing broken links can create a better user experience, reduce bounce rates, and increase page views.

W3 Total Cache

Website speed and user experience are essential ranking factors for SEO. Webpages that take too long to load will reduce your search engine rankings. They will also create negative experiences for your users who don’t want to wait.

W3 Total Cache increases your site performance by increasing load speed. It creates cached HTML files so that visitors don’t have to wait for all your site’s functions to load every time they land on a page.

Smush Image Optimization, Compression, & Lazy Load

Large, unoptimized images take up a lot of space on your website, slow down site speed, and harm your search engine rankings.

Some of the many features and benefits of Smush include:

Optimize your images while preserving the quality.

Automate the image optimization process.

Detect incorrect image sizes.

Compress any image in any directory.

Increase your rankings by using Smush to help your small business website load faster.

Google XML Sitemaps

Every website needs a sitemap to tell the search engines which pages and posts on your site to crawl. 

If you are running Yoast SEO, you don’t need a separate plugin for this. Google’s XML Sitemap Generator helps you create and upload one without coding or using HTML.

With this sitemap, it is easier for the search engine crawlers to see the structure of your site and retrieve it. 

Also, every time you create a new post or page, the search engines will be notified. The plugin is free for personal and commercial use.

Simple Author Box

For sites that have multiple bloggers, Simple Author Box is a must-have. Easily add a mobile responsive box at the bottom of your blog posts.

The main features enable you to:

Customize options to match your brand design.

Show author name, website, gravatar, description, and social icons.

Insert the author box at the end of each post automatically.

With Simple Author Box you can clearly differentiate between different authors on your site. The plugin is free, but if you want additional features, you can upgrade to Simple Author Box Pro.

Google Analytics Dashboard

Knowing how visitors are getting to your small business website, how long they stay, and which pages they are landing on is essential to small business owners.

Rather than having to log into your Google Analytics account, track your stats and get in-depth posts and pages reports inside your WP installation with Google Analytics Dashboard.

Some of the robust features include the ability to:

Track events easily.

Customize dimensions to track.

Use Google Tag Manager as an alternative tracking code.

See your analytics in real-time right inside your WP dashboard.

One of the many reasons people choose to use WordPress for their website is the ability to enhance and customize it using plugins. Consider the plugins listed above to help your small business grow.

Essential Software And Features For A New Windows 10 Pc

As Apple and Android battle to become the undisputed ruler of the smartphone and tablet world, Microsoft continues to focus on one of its core products for the PC market—the Windows operating system. Thanks to a continuous supply of new apps and features, Windows continues to be invaluable to millions of people worldwide.

Whether you’re a novice user or a PC pro, there are essential software and features that you’ll need to use if you want to get the most out of a Windows installation. We’ve compiled some of the best Windows software and examples of the best features in Windows 10 to help you get started.

Table of Contents

The 6 Essential Software Applications for Windows

To streamline your installation, Microsoft doesn’t include a huge amount of software by default, other than some basic “essentials” like Paint and Edge.

You’ll need to download and install additional essential software to make the most of your Windows 10 PC. This isn’t an exhaustive list, but here are some of the best Windows software currently available.

The default Movies & TV app in Windows 10 is easy to use, but it’s light on features and won’t play every type of video file. That’s why you’ll need to consider installing VLC Media Player on every Windows PC you own. VLC is completely free to download and use.

If your video file isn’t encrypted or corrupt, VLC should play it. It comes with support for almost every single type of media file imaginable, including live streams and DVDs.

Rather than relying on the default Microsoft Edge browser, you should consider downloading and using Google Chrome on your Windows PC instead. Simple and quick to use, Chrome lets you customize the browsing experience the way you want it.

Chrome also includes other useful features like a built-in password manager, tabbed browsing windows, and “incognito” private browsing to keep certain websites out of your browsing history.

If Chrome isn’t for you, then you could download and use Mozilla Firefox instead. 

Microsoft Office, the premium productivity suite, has been essential to businesses and home offices since 1990. Whether you’re writing a letter, creating a presentation or sorting out your finances, Office has all of the tools you’ll need to get working.

Office is designed to provide a seamless experience, with apps to complement each of your working tasks. For instance, you could create documents in Word, create a presentation in PowerPoint, then email them to colleagues in Outlook. 

There are also other products available, like Access (for databases), depending on your Office package. It isn’t available for free, and you can either purchase Office as a one-off purchase or as a subscription with Office 365. 

LibreOffice exists as a free alternative, with many of the same tools. Check out our LibreOffice vs Microsoft Office comparison to see which is the best option for your needs.

If BleachBit is good enough for Hillary Clinton, it’s good enough for you to use to safely wipe junk and potentially sensitive files from your PC as part of your regular PC maintenance. As an open-source project, the chances of BleachBit ever being compromised by malware is as close to zero as possible—unlike CCleaner.

Whenever you uninstall software, trace files are left behind—these are the files that BleachBit removes when it scans your PC. It’ll also remove your internet browsing history, including any browser tracking cookies that have been stored on your PC, as well as remove files from your recycle bin and left-over files from Windows updates. 

Windows 10 can create and open ZIP files, but it’s a pretty basic, and any ZIP files you create won’t be optimized for the best encryption or compression. You’ll need to install 7-Zip if you want to create more complex archive files.

This free, open-source file management tool supports every kind of archive file, including ZIP, GZIP and RAR. It also has its own file type (7Z), which supports AES-256 encryption and a high level of compression to reduce the size of your archive.

You can add password protection to your archive files, as well as customize the compression method (choosing fast over security, or vice versa). You can also use 7-Zip as a file manager, letting you view your files and folders.

If you want to keep your files secure from a system failure, you’ll need to consider cloud storage. Dropbox is a ready-to-go cloud storage solution for Windows, offering 2GB of free storage for you to back up your files.

The files and folders you save to the Dropbox folder, accessible from within File Explorer, are automatically backed up to Dropbox’s servers. Dropbox files are encrypted using AES 256-bit encryption for maximum security.

You can expand your initial 2GB of free storage with additional paid plans, from 2TB to 5TB, or unlimited storage for teams and businesses.

The 5 Essential Features in Windows

While the basic Windows layout hasn’t changed too much since 1995, it’s an entirely different beast under the hood these days. Each Windows release brings new features, each with its own benefits to improve the user experience.

We couldn’t pick them all, but here’s a selection of some of the most essential features you’ll expect to see in Windows 10.

Multitasking With Virtual Desktops

Unless you have a second monitor, your screen real estate can fill up pretty quickly with open windows, desktop shortcuts, and more. Mac and Linux users will already know the benefits of having multiple virtual desktops available to spread across—a feature that came to Windows with the release of Windows 10.

Improved productivity is the real reward for users who use virtual desktops on Windows 10. Rather than switch between open windows on a single desktop, you’re able to switch between them (fully open) in virtual desktops instead.

You might do this to separate your work and gaming apps, or just to give you more space while you work. There are no limits to the number of virtual desktops you can create.

You can also switch between them quickly by pressing the Windows + Ctrl + Left/Right Arrow keys instead.

A New and Improved Smart Menu

The Smart Menu has been a staple of almost every major Windows release since 1995. A disastrous attempt to remove it in Windows 8 led to a new and improved revival with Windows 10, where it’s no longer “just” a list of your installed software. 

Acting as the control center for your Windows PC, the Start Menu gives you access to pretty much everything you need, including apps and settings, on your PC.

Split into two, the left-hand section lists your installed software, with recently installed apps listed at the top. It also provides you with quick-access buttons to access your files and photos, as well as to bring up your PC’s power menu. 

The right-hand section is customizable, with “live tiles” to display content from your favorite apps, as well as for updates on the latest news and on your unreal emails. It also allows you to add shortcuts to your favorite files and folders. You can categorize these tiles into different sections for greater clarity.

Built-In Malware Protection

With the dominant market share, Windows has always faced a problem with malware. Windows Defender (now named Windows Security) is Microsoft’s attempt to handle this problem head-on, providing users with built-in antivirus protection to act as a full replacement for third-party software.

Windows Security is enabled by default on any Windows PC that doesn’t have third-party antivirus protection installed. If Windows Security detects other antivirus software, it’ll mostly disable itself to prevent interference. 

Otherwise, Windows Security is designed to protect your Windows 10 installation from threats as soon as Windows is active. It protects your PC by running scheduled scans for the latest malware and viruses, with regular updates to keep your protection up-to-date.

Voice Control With Cortana

Cortana might not be the Amazon Alexa and Google Assistant competitor that Microsoft originally hoped it would be, but it still provides you with a complete hands-free experience, letting you control your Windows PC using your voice. 

Using Cortana, you can perform searches, set reminders or timers, launch and control other apps, access files, control other smart devices, access your settings and more. 

It’s also possible to disable Cortana completely if you have concerns about Microsoft’s privacy policy.

Integrated Xbox Streaming

The Xbox Console Companion app, included with Windows 10, is the perfect accompaniment for Xbox gamers. It gives you complete control over your Xbox remotely, letting you download games, speak to your friends, and check out your gaming achievements. 

It’s best feature, however, is Xbox game streaming. That means you can play your Xbox games, with your Xbox controller or a chosen alternative, straight from your Windows PC. It streams the video output from your Xbox to your PC, letting you view it full-screen, or in a smaller window to let you play while other windows are visible.

With the Xbox Companion app, Microsoft is building an ecosystem that allows for greater flexibility on how, and where, you play your favorite games. For best use, you’ll need a wired connection, although you can reduce the quality of the connection for acceptable gameplay over a WiFi network.

Making the Most Of Windows

When you set up a new PC, these are some of the most essential software and features that you’ll be using, first and foremost. You may have your own preferences, and that’s fine—Windows is designed for maximum customization, letting you use the apps and settings that suit your needs the most. 

If you’ve just bought yourself a new Windows PC, get yourself up and running quickly by installing these apps first.

27% Of Seos Say They’ve Never Done A Link Audit

A backlink audit is helpful in many ways. It’s usually the first step to take if you want to:

Improve your link building strategy.

Recover from a manual action (or algorithmic downgrade).

Analyze your competition.

Ensuring that you have a high-quality and natural link profile is paramount. That’s why it’s a good practice to check your links regularly.

So, when’s the last time you conducted a link audit on your website?

We asked this question to the Search Engine Journal Twitter community. Here’s what we found out.

When Is the Last Time You Conducted a Link Audit on Your Website?

Here are the results from this #SEJSurveySays poll question.

According to a survey of SEJ’s Twitter audience:

47 percent said they conducted a link audit in the last 30 days.

16 percent said they had audited their links within the last 6 months.

10 percent said they did a link audit in the past year.

However, the most shocking result was this: 27 percent of SEOs have never conducted a link audit on their website.

Link Audits Are Important

If you’re among the SEO professionals who religiously check on your website’s link presence, keep it up! Link audits should definitely be a part of your regular SEO process.

But if you’re one of the few who has never, ever done a link audit on your (or your client’s) site, it’s high time to rethink your methods. Not paying attention to your own links means you’re also missing a key piece of the SEO puzzle.

Links matter – a lot. It’s an important search ranking factor that can make or break your chances of ranking well in the SERPs.

If you don’t know what kind of links you’re getting, where they’re coming from, and how you got them, you won’t be able to develop and implement a successful link building and SEO strategy.

Be proactive and conduct a link audit on your website today!

More Insights on Link Audits

Looking to gain more understanding on how and why you should audit your website’s links? Check out this list of articles from our SEJ contributors:

Have Your Say

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Be sure to have your say in the next survey – check out the #SEJSurveySays hashtag on Twitter for future polls and data.

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