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Digital culture is predominant in the 21st century. Digital is an inseparable part of our lives now. Women have been the major contributors to the promotion and integration of technology even in areas that lacked knowledge of digital. Adhering to digital dissemination and transformation, Jacqueline Teo of

Brief us about HCG Global Communications along with your role as the CDO

I am the Chief Digital Officer for HGC Global Communications. My role is to enable digital transformation for HGC, across people, processes, and technology.  

What are the factors that contribute to your success?

Jacqueline Teo : I work in fairly male-dominant environments. Early in my career, I was one of the few women in technology, in the engineering-based telecommunications and media industry. In addition, my work was mainly based in highly conservative and hierarchical cultures that would place younger women in stereotypical roles. I, therefore, learned very quickly to face setbacks, pushbacks, challenges, confrontations, provocations, conscious and unconscious biases. There weren’t as many strong female role models in those early days. The behavior I observed and adopted was a mirror of the environments I was in. And I often wondered why I felt stressed and constantly pressured. It just wasn’t authentic. Over the years, I have been determined (and fortunate!) to find the right mentors and supporters – male and female, younger and older, within and outside my industry – in my journey to authentic leadership. I have come to understand that I need to be true to my values, focus on my strengths and make this my own story. And I learned that you can’t do this on your own. You need people in your corner, keeping you on track, giving you honest feedback so you can grow. I often err on the side of having a voice and call things out, rather than be a bystander in this world and go with the politically correct or popular thing to do. While this has not always been easy, my support group has been there to keep me focused and balanced. One of the greatest influences for me was the emergence of software engineering and the implications for systems architecture and integration. Agile methods, extreme programming, and code quality were starting to gain a following. In the late 90s, I remember devouring the works of Watts Humphrey, Kent Beck, Barry Boehm, Ken Schwaber, Christopher Alexander, etc. Back then, the concepts were not well understood and they were disparate concepts. Back then, the concepts were applied inconsistently and it took a lot of trial and error to refine the practices and attain the outputs desired. They were pioneers in their field and not afraid to push the boundaries. This is, to me, is how the digital space works – pioneering new experiences, continuously learning, being curious, having the courage to try new things, and the passion to stay on your journey.  

What, according to you, are the vital attributes that a leader should possess?

Jacqueline Teo – Transformational leaders often need to balance vision with delivery ability, limitations/constraints of resources (human, financial, environmental, physical), and change adoption. Often our stakeholders are diverse and hence soft skills such as effective communication, influencing, and building strong connections are a must. My top three attributes for every transformational leader are:   Care about people – genuinely Ultimately, people enable change and you will need others to have the same vision, energy, and passion as you. To garner such support, you need to enable others to do what they do best. Leadership is about building on the strengths of others, empowering them to take the lead, and encouraging them to achieve beyond what they can imagine. Always remember it is your privilege to be instrumental in someone else’s success. So focus on their success first.   Resilience By definition, transformations require some sort of change. The impact on individuals tends to be very personal – some may be indifferent, some resistant, while others are more accepting. As a leader, you are leading people (directly and indirectly) into unfamiliar territory. Perseverance, having empathy, and always being curious as to why things are the way they are, are important. This can get physically and mentally tiring and you can feel that the world is against you or does not understand you sometimes. Leaders need to build resilience not only for themselves but also in their teams.   Humility Transformational leaders need to have the humility to learn as well as to unlearn. Recognize that everyone brings strengths to the solution and your best contribution is bringing together those strengths to create an outcome. Much like the conductor of an orchestra. This is especially true when creating new digital models, using design thinking, applying artificial intelligence, and innovating customer experiences. Consider yourself a part of the other person’s journey and use the opportunity to be part of their legacy.  

How do you innovate your products/solutions?

Jacqueline Teo: Digitization is largely dependent on people – their ability to imagine a solution, their resilience and the stamina to deliver, their acceptance of the change, and their willingness to coexist with the solution. Innovation is therefore not just in technology but also in the conversations and methods I apply to include people in the journey. This normally involves constant consultation, user trials, testing new concepts iteratively together, creating a space for open and safe discussions where I make sure everyone has a voice. Mostly, I work on motivating people to be engaged in joint outcomes and making sure they have clarity in how they contribute to the result.  

How are disruptive technologies impacting innovation and leadership?

Jacqueline Teo: Innovation in the virtual world is complimented by new opportunities to innovate in the physical world. People can focus on creativity, innovation, and design for business outcomes. More time can also be spent in experimentation and research of new products, user experience, customer intimacy, and delivering personalized services. Today’s business landscape is extremely competitive and constantly changing. Leaders have extraordinary demands placed upon them to deal with conflicting demands. You have to innovate while transforming and maintain a steady operation while driving change. On top of that, the changing social landscape especially brought on during the pandemic, has brought new perspectives to what keeps a person motivated. Leaders now need to practice more value-based leadership that gives importance to ethics and humanitarian principles. They have to demonstrate authenticity and know-how to engage in the face of topical issues such as inclusion, fairness, social justice, environmental responsibility, etc. These values are relevant when defining parameters for ethics and bias in AI, incentive alignment potential of ML, ethical use of data, a consequence of using social data to influence new consumption behaviors. In addition, there is an emerging workforce that has spent most of their time by themselves (physically) in the virtual world. The pandemic has driven school online, mobile games and social media platforms to be the top entertainment categories and the lack of borders in a digital world distorts the traditional concepts of personal connections and relationships. Attracting and leading your next generation of leaders will need you to shift your mindset of a ‘job’: • Understand these new ways of thinking and new motivations • Break traditions on titles, roles, and hierarchies. Jobs that exist now are not likely the ones they want nor the ones that are needed in the future • Be creative on what career development means. In this digital age, 18 years old can become their own CEOs and they know it. So ask yourself constantly what can I offer them, not why should I hire them.  

How do you see the company and the industry in the future ahead?

As a result, telecommunication companies have emerged as one of the most essential industries during support of the new normal and this will most likely stay that way for the foreseeable future. The Telco’s role in enabling remote working, virtual collaboration, seamless delivery of products, services, and customer experiences by utilizing cloud technologies, is expected to continue. Its challenge will be to evolve quickly and pivot with their customers as their industries too, get disrupted. This can cause conflicts in focus and challenges with resource allocation and priorities.  Telcos will continue to be an important component for our digital future but they need to put the extra effort into brand and customer engagement to remain relevant to customers. In addition, expansion to adjacent industries such as cloud providers, IT solutions, and systems integrators that offer similar or complementary solutions will continue to create competition in our periphery. However, that is where we expect our customers to spend a significant part of their budget. The Telco partner ecosystem will therefore need to become more open to enable easy onboarding, collaboration, and integration with partner solutions. In the vast sea of such solutions, we will have to continuously review our strategies and have robust governance in place to ensure we invest where it matters and stay relevant to our customers as things change.   Jacqueline Teo – Three things I would say to my younger self: #1 The world is a big place. Whatever happens today will be tomorrow’s past. Learn, move on, and be determined to be a better version of yourself every day. #2 Lead with grace and kindness. Remember those who supported you, and how they helped you to where you are today. So make sure you support others in that same way.

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10 Big Data Use Cases Explaining Digital Transformation

We might not even realize how much our Digital Footprints contribute to the universal Big Data.

According to Analytics Insights estimates, the market size of this mystic technology is expected to touch US$301.5 billion in 2023, up from US$193.5 billion in 2023, growing at a CAGR of 10.9% over the forecasted period from 2023-2023. Big data is increasingly used for everyday marketing optimization, customised predictions, vitals monitoring, improved banking and education and bolstering operational estimates. Analytics Insight brings you an exclusive list of 10 use cases of Big Data from everyday life explaining Digital transformation.  


Banks use big data to safe keep massive financial information’s. This big data is analysed for spending patterns from savings, to credit card purchases to detect frauds and prevent them before happening. It might happen if you are swiping your card for a high-value purchase you may get a call/ mailer from your banker to make sure the transaction is genuine. Besides, most banks use this

Online Shopping

Big Data in retail has led to a drastic change in the entire industry. Retailers leverage big data from the moment a customer begins their shopping.

Vital Monitoring

Wearing a device like a health watch monitors daily activity and sleep. A great way to keep health and fitness under check. Big data integrates with technology to change our lifestyles, helping us track our immunity ourselves to ensure we maintain healthy habits fighting the Coronavirus pandemic.  

Energy Consumption

Big Data in tandem with smart IoT devices make way for smart meters to self-regulate energy consumption allowing efficient energy use. These smart meters are installed at communities to collect data from sensors all over urban space. They determine where energy recedes and flows are highest at any given time, to be redistributed across the entire grid uniformly especially where it is needed the most to ensure the efficient distribution of energy across the given network.  


Big data streamlines logistics to run smoothly within strict timelines. It is widely used in transportation to schedule flights, estimate the demand for seats based on seasonal fluctuations, perform competition analysis based on latest societal trends or events and

Digital Advertising Healthcare 

Healthcare is another industry which generates a huge amount of data every day. Big data reduces the costs of a treatment since there are fewer chances of having to perform unnecessary diagnosis. It helps in predicting outbreaks of epidemics and also in deciding what preventive measures could be taken to avoid preventable diseases by detecting them in the early stages. Patients can be provided with

Music and Entertainment

OTT and music on-demand platforms for instance Netflix and Amazon music use big data to formulate predictive machine learning algorithms that analyse a user’s music entertainment preferences to recommend new shows and music the algorithm thinks the user would enjoy. You may have noticed this, if you start watching science shows on OTT platforms for instance, pretty soon all of your recommendations will be for new science and technology-based shows because the algorithm knows you like technology.  

Home Security

Big data also plays a decisive role to help law enforcement agencies to know where the next crime may happen and allow them to redeploy their resources. Massive amounts of big data when fed into predictive algorithms can help which station might need extra officers to help prevent crimes before they ever occur. Big data is also helping to keep your home secure. A home security system installed in the house connects to a database of operators who can instantly analyse any pitfalls detected by the system to alert the user for any suspicious activity. Some security systems also double up to smart electricity managers by managing the home lights, TV and other electrical equipment’s when not in use.  


60% Of B2B Marketers Lack Funding For Digital Transformation

Aspiration for better digital experiences is never the problem but buy-in and execution can be.

Aspiration for better digital experiences is never the problem but buy-in and execution can be. Faced with rising digital expectations, B2B marketers and their IT colleagues know something must be done but often have too many internal roadblocks to get there.

Episerver recently surveyed 700 global B2B decision-makers and has provided insights into what professionals want to do today, tomorrow and in the future to fix the customer-centricity gap between what their customers want and what they actually deliver.

Digital experience today

A large percentage of marketers and technology professionals say their website delivers an exceptional customer experience and follows industry best practices. According to Episerver’s research, 86% of professionals surveyed said they deliver industry-leading websites and 84% said they deliver exceptional customer experiences online.

This confidence reverses, however, when marketers and technology professionals were asked about their internal weaknesses. Specifically, marketing professionals were more likely than their IT peers to admit their websites delivered poor digital experiences for their customers, partners, and salesforce.

Further to this, marketing professionals call out internal culture as a weakness, more so than their IT peers.

6% of marketing professionals agree or strongly agree that there is cultural resistance to the adoption of digital technologies.

40% of technology professionals disagreed or strongly disagreed that there is cultural resistance to the adoption of digital technologies.

Marketing professionals say they lack funding to pull of digital transformation whereas technology professionals disagreed.

60% of marketing professionals agree or strongly agree that they lack funding from senior executives to execute digital transformation projects.

48% of technology professionals disagreed or strongly disagreed they lack funding from senior executives to execute digital transformation projects.

Marketing professionals say they deliver poor digital experiences, technology professionals disagreed.

54% of marketing professionals agree or strongly agree they deliver a poor digital experience for their customers, partners and sales team.

56% of technology professionals disagreed or strongly disagreed they deliver a poor digital experience for their customers, partners and sales team.

Digital experience tomorrow

When asked about external threats to their business, marketing and technology professionals were concerned about many areas. From digitally native startups to increasing costs, almost 50% of respondents agreed or strongly agreed the following threats would be faced in the next three years:

Digitally native startups.

Increasing cost to acquire new customers.

Channel conflict will prevent them from selling online.

Increasing digital expectations of our customers or partners.

Being outspent by our competitors on digital technologies.

Both marketing and technology professionals saw increasing digital expectations of their customers and partners as threats (48%, 47% strongly agree respectively). This indicates changing customer expectations for digital tools is the largest concern for both marketing and IT professionals. Competitors may innovate and costs may increase, but the ever-increasing and ever-evolving digital expectations of customers and partners seem to be the most threatening to these groups.

Marketing professionals were particularly sensitive to being outspent by competitors (71% agree/strongly agree) and facing digitally native startups disrupting their industry (69% agree/strongly agree). Technology professionals were more neutral or disagreed with these threats but still acknowledged them as real.

Digital experience of 2023

How do they think they will respond to these threats? Improving online customer experience, equipping their salesforce with digital tools, and selling direct to end customers rank are the biggest opportunities over the next three years.

When asked “What are the most significant opportunities for your business in the next three years?” marketing professionals and technology professionals agree:

Improving online customer experience (17%)

providing digital selling tools to their salesforce (13%)

and selling direct to customers online (13%) are top priorities

However, within their peer group, both marketing and technology professionals have slightly different secondary and tertiary goals.

Some 57% of technology professionals said improving online customer experience was a top-three opportunity; this is a generic statement that may have served as a ‘catch-all’ for IT leaders.

Marketing professional took are more nuanced approach with some marketing professionals reporting that reducing vendor complexity (28%), selling to new segments online profitably (27%) and delivering personalized experiences (26%) were top-three priorities. These opportunities drew more responses from marketers than technologists.

Technologists did stand out in three other areas compared to marketers. Some 19% of technologists said migrating from on-premise to cloud-based technologies was a top-three opportunity (compared to 9% of marketers). Technologists were also slightly more optimistic about expanding into new geographic markets (30% compared to 23%) and 26% of technologists said that centralizing and analyzing customer data was a top-three opportunity (compared to 18% of marketers).

Marketing and technology professionals were consistent when asked about investment plans, focusing on analytics, email marketing and ecommerce to realize these opportunities.

59% of technology professionals said web analytics was a top-three likely investment compared to 49% of marketing professionals.

Email marketing systems took a larger share of the top three likely investments for marketing professionals (47%) compared to only 29% of technology professionals.

Both marketing and technology professionals agreed that ecommerce platforms were a top-three priority.

Looking to 2023, will AI have replaced human workers? Most think so; marketers believe AI will replace human workers in marketing functions more than their IT colleagues.

While over 50% of all respondents said they agreed or strongly agreed that AI will be used to replace human workers, marketing professionals were more inclined to agree that AI would replace human workers; 68% either agreed or strongly agreed that AI would replace human workers in marketing roles. Compare that to 59% of technology professionals who agree/strongly agree that AI will replace human workers.

Perhaps marketing professionals are already seeing the use of AI technology replace routine tasks in their jobs more than technology professionals. Or perhaps technology professionals are more skeptical than marketing about the ability for AI to replace a human workforce. Either way, there is broad consensus that AI will be used to replace human workforce in the next three years.

While an organization’s digital experience of today could look completely different tomorrow with the right investments and decisions, understanding how each department views digital transformation is one of the first stops in a rewarding journey.

Download Episerver’s, B2B Digital Experiences Report 2023: How Companies are Meeting Rising Expectations.

5 Things Your Business Should Focus On Before Content Marketing

Key marketing tactics which come before your content marketing

Content marketing is the buzzword on everyones lips right now. For some, it’s becoming an increasingly big part of the marketing mix. For others, particularly small businesses, it shouldn’t necessarily be at the top of the list of priorities.

Sign up for Hubspot, Kapost, Marketo, or any one of the hundreds of content marketing platforms that are available, and you’ll have all of the tools at your disposal for implementing content marketing. But this is about as far as it goes, there is still the small matter of who is actually going to plan, produce and promote your content – that is the hard part, and the bottleneck for most businesses, who struggle to find the resource to create this content on an ongoing basis.

And then there is the small matter of ROI. Most successful campaigns are built on content that is not overtly commercial in its intent. You might get the traffic and the brand awareness from this content, but it’s unlikely you’ll get conversions, at least not right away.

Follow these 5 marketing tactics BEFORE you roll-out your content marketing

Here are the 5 quicker wins that I believe all businesses should focus on before they invest in content marketing. You will see they are needed as a foundation of content marketing and if these aren’t in place, it’s like much of your content marketing efforts will be wasted.

1. Lead generation

First, use the Google AdWords keyword planner to find a comprehensive list of the terms that people are searching are to find your products and services. Remember to localise these to your area for even more targeted traffic. 

2. Good, old fashioned SEO (and PPC if you need to)

Ensuring that your business is visible when people are searching for your products and services is absolutely vital, and it doesn’t have to be expensive or complicated. Contrary to popular belief, SEO is definitely not dead. It is, however, becoming increasingly difficult, but if you do it right it remains the most cost-effective marketing channel.

Make sure your business is covering the basics in terms of your site’s accessibility and usability, and crucially, ensure that your site is accessible on all types of device. 

3. Curation

Content marketing is about presenting yourself and your brand as a thought leader on a particular subject. This takes time, and effort, and unless you take the time to do some original research, you will in most cases simply be reiterating what other people before you have said.

Rather than spending hours and hours creating new thought leadership pieces, consider curating the work of others and sharing this on your social media accounts. Klout is a great tool for doing this, enabling users to schedule popular content to be shared with their followers at regular intervals.

4. Conversion Rate Optimisation (CRO)

CRO is a series of measures that can be undertaken to improve the number of conversions your site gets.

Does each of your pages offer a clear call to action, such as a phone number or an enquiry form?

Does your website copy communicate clear Unique Selling Points (USPs) that give the visitor a compelling reason to buy from you?

Is your site easy to navigate and browse on all devices?

5. CRM (Customer Relationship Management)

Make sure that you follow up on every signup you get, offer a free trial of your service if necessary and even pick up the phone and talk to people – you might be surprised at the positive response you get.

Genius Is One Percent Innovation

Genius Is One Percent Innovation BU classroom stars share teaching strategies today

Video games are great teachers, a presenter will tell attendees at today’s Instructional Innovation Conference. Photo by Steve Ryan

“More and more commonly, students irritate their instructors by playing video games on their laptops instead of paying attention in class. Who wants to listen to a boring lecture when a more entertaining experience awaits?”

Candid words in a paper by postgraduate Nicholas Carlo DiDonato (GRS’16), who proposes that professors counter with a time-tested strategy: if you can’t beat ’em, join ’em. “While class will never be as entertaining as a video game,” DiDonato says, “instructors can still learn important pedagogical lessons from video games.” As a teaching assistant at a New Jersey prep school, he tried to copy video games’ mesmerizing power in his classroom instruction by adopting the mindset of the gizmos’ designers and fans—and he suggests BU professors do the same.

His is one of almost three dozen presentations at the third annual Instructional Innovation Conference, being held today at the Metcalf Trustee Center. Run by the Center for Excellence and Innovation in Teaching, the conference showcases strategies for impassioning students about learning. This year’s features presentations from professors and teaching assistants across the University.

The conference drew 141 attendees the first year and 94 last year. “Anecdotally, people have told me that they have gotten many ideas from the conference that have sparked new thinking about their own courses,” says center director Janelle Heineke, a School of Management professor. “It’s intended to be an opportunity to share with colleagues.”

So how do you make a classroom as absorbing as a video game? DiDonato offers three suggestions: first, by requiring students’ classroom presentations to build on previous ones by their peers, and by using the content of those presentations in exam questions. Students thereby have an active part in scripting the class, just as video games allow them to script add-on features to games.

Second, professors can reward class participation, just as video technology rewards repeated game-play by making successful players more powerful in each round. A professor can gradually expand students’ choice of assignments as the semester progresses, ultimately lessening the assignment load at the end for students who successfully complete initial assignments. Finally, video games addict players partly by offering various choices and outcomes, coaxing people to play again and again. DiDonato suggests that professors can do the same by supplementing mandatory readings with a weekly menu of choices that students could sample, in any way, throughout the semester.

The students evaluate their choices in light of potential curve balls (a sudden illness preventing a parent from working, for example). A class-wide debriefing plumbs the challenges and frustrations each team encounters. As with DiDonato’s approach, the students are given choices—“the exercise is flexible and there is no right answer,” Feinberg and Donahue write in their conference paper. “Students are required to think critically as they make decisions that make sense for their family.”

Amelie Rorty’s presentation will highlight the benefits of working in teams. The College of Art & Sciences visiting professor of philosophy will explain an experiment she undertook in her Theories of Political Society course. Students were divided into four teams, and Rorty deliberately assigned all the women to the same team, instructing each team to write a paper on one of the philosophers studied in the class. (Part of the goal was finding any gender difference in how men and women perceived collaboration.)She exhorted the students to write the paper together, rather than have team members pen individual sections and cobble them together.

Rorty graded the papers blindly, without checking which team wrote a paper, she says. Later, she found that she’d given an A, the highest grade among the groups, to the female team, which had met frequently and collaborated in the writing. The lowest grade, a B minus, went to the team that disregarded her suggestion and farmed out each section of its paper to individual writers. Regardless of their grade, the students said they enjoyed the experiment, she says, learning that “the process of active collaboration deepened their thinking and improved their writing.” She plans to repeat the experiment in all her courses.

She cheerfully concedes the subjectivity involved in the experiment; another professor might have graded differently—and “isn’t that what we might expect?”

Rich Barlow can be reached at [email protected].

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How To Build Your Own Digital Assistant With A Raspberry Pi

What you need

To build your own digital assistant you will need:

A Raspberry Pi 3 (along with all the normal bits and pieces like a microSD card, a mouse, keyboard etc)

A speaker with a 3.5 mm connector

A USB microphone

A simple switch and cables that can be connected to the GPIO pins of the Raspberry Pi

The basics

In a nutshell what we are going to do is take the Voice Kit software and modify it to work with the Pi’s internal sound card and a USB microphone. We are then going to make a switch (for activating the voice input) and put it all together in a cardboard box!

The first thing to do is download the Voice Kit microSD card image for the Raspberry Pi. You can download it directly from Google’s AIY Project site. Once the chúng tôi file has been downloaded you need to write it to the microSD card using a card writing utility. The tool is a good choice for this as it is available for Windows, macOS and Linux. You don’t need to uncompress the image file, Etcher will take care of that for you.

Raspberry Pi 3 review


When the microSD card is ready then you need to connect your Raspberry Pi 3 to a TV/monitor and hook up a mouse and keyboard. Once set up then boot your Raspberry Pi with the Voice Kit microSD card.

After booting you will see the standard Pixel desktop, however the background has been changed to feature the  AIY Projects logo. There are a number of tasks that need doing and then you need to reboot.

dtparam=audio=on #dtoverlay=i2s-mmap #dtoverlay=googlevoicehat-soundcard


The next step is to get the audio working. You are going to need a speaker with a 3.5 mm connector and a USB microphone. I didn’t have a dedicated USB microphone at hand so I plugged in a spare webcam that I had and the Pi was able to use the microphone from the webcam as a standalone mic! If you need a USB microphone then try this one. Plug in the speaker into the 3.5 mm jack on the board and connect the USB microphone to one of the USB ports.

In the terminal type:


sudo leafpad /etc/asound.conf

Delete all the contents of the file and replace it with:


pcm.!default { type asym chúng tôi "mic" chúng tôi "speaker" } pcm.mic { type plug slave { pcm "hw:1,0" } } pcm.speaker { type plug slave { pcm "hw:0,0" }

The cloud

In order for the Google Assistant to work your Pi needs to be configured to work with Google’s cloud services. Full details of how you do this can be found on the Voice Kit website, but here is a quick summary:

On the Raspberry Pi open up an internet browser and go to the Cloud Console.

Create a new project

In the Cloud Console, enable the “Google Assistant API”.

Find the JSON file you just downloaded (client_secrets_XXXX.json) and rename it to assistant.json. Then move it to /home/pi/assistant.json

In the dev terminal type: systemctl stop voice-recognizer

Go to the Activity Controls panel and switch on the following: Web and app activity, Location history, Device information, Voice and audio activity

The switch

Test it

You should now have everything you need to test Google Assistant on your Raspberry Pi. All you need to do is run the following command from the dev terminal:

Who is the queen of England?

What year was Henry the 8th born?

When did the Mayflower leave Plymouth?

Making a case

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