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The key to local business success: Be the first to use Google’s newest marketing features in your area.
Get more traffic in the door, get your business noticed faster, and outrank your competition.
Amanda Jordan, Director of Digital Strategy for RicketyRoo Inc., joined me to discuss the easiest ways to incorporate the new Google Local and Google Maps features into your local SEO strategy.
The pandemic, changing search habits, and more people shopping locally have driven the need for local businesses to have a strong presence in the search results.
Google Business Profile and other local features are vital to adapting to these changes.
In this podcast, you’ll learn how to grow your local business with a few tweaks on Google Local, Google Maps, and Google Business Profile.
Every time I’ve seen someone go from no Google Business Profile to a cool business profile, or even just adding anything like that, there’s a huge amount of growth because essentially you’ve just made yourself visible to lots of people that didn’t even know you existed before. –Amanda Jordan, 58:54
The more thorough and valuable your reviews are, the more of an impact it does have on your ability to rank. –Amanda Jordan, 19:55
It’s good just to have something up there that’s recent and current just because It’ll help you stand out. –Amanda Jordan, 11:35
A lot of times, we see social media and SEO as two completely separate things, but they can inform each other. They both give you data about who your customers are, how they found you, why they like you, and what they’re interested in. –Amanda Jordan, 22:01
A lot of times, especially with local SEO and the focus on reviews and things like that, we can forget about the technical elements or not be as confident in our ability to handle them. I think it’s perfectly normal but I think that’s a place where a lot of technical and local SEOs can grow. –Amanda Jordan, 40:40
Connect with Amanda Jordan:
Amanda has extensive experience designing campaigns, including web development and SEO, and is very talented and creative.
She began her SEO career in 2011 and has enjoyed tackling complex problems for clients. Her specialty is local SEO for legal and enterprise companies. In her free time, Amanda enjoys playing with her dogs and beating her son at Mario Kart.
Connect with Loren Baker, Founder of Search Engine Journal:
You're reading Local Seo: New Google Local & Google Maps Features That Boost Marketing
Launching a business online can be quite intimidating to any small business owner. Fortunately, any business can benefit from search engine optimization (SEO), which can make a small investment go a long way, as well as making sure that local buyers find their websites. Therefore, local SEO is an obvious choice to promote and market your business on the Web. The following blog post provides 15(!) low-cost marketing techniques to help drive traffic and sales to your website.What is local SEO?
Local SEO is a specialist technique that aims at getting your business name and website in front of people who are physically located near it. Search engines are the modern-day yellow pages, and your potential customers are looking to find you where you and your products and services are located.Why is local SEO important?
According to 2009 chúng tôi report titled “Great Divide’ Separates Small Biz, Online Consumers,” 82 percent of local consumers use search engines to find local businesses. Furthermore, more than half (57 percent) use Yellow Pages directories with 49 percent using local directories. Local consumers are going online to find local businesses. It is important to be visible in order to acquire new or existing business.15 Marketing Techniques to Grow Your Business
1. Submit Your Website to Search Engines
The first thing you will need to do when launching a website is to submit the site to search engines; Google and Bing are the major search engines to focus on. Out of the 15 techniques, this will be the easiest but one of the most important.
Tip: There are local search engines that can be of more benefit such as Yandex (for Russians), Baidu (for Chinese), and Kvasir (for Norwegians).2. Make Your Website Easy to Use
Before marketing your website through various online channels, make sure that your meta data is accurate and follows the Google Webmaster guidelines. On-site optimization includes page titles and meta descriptions. Page titles should include your business name and one or two keywords that you want Web visitors to find you with. Avoid using too many keywords and make the titles and descriptions appear natural.
Tip: Search for competitors in your area to see keywords they are using to attract Web traffic.3. Implement Google Analytics
Web host providers will often try and bundle analytics and data packages, but the best, free analytics tool on the Web is Google Analytics. It takes less than two minutes to sign up and implement the code, and you can start collecting Web traffic data immediately. Data includes the number of Web visitors, how long they browse your site, where the visitors are located, and how they arrived at your site. This is significant data for promoting your business and the most active channel (and geographic location).
Tip: Once your account starts collecting Web traffic data, map out goals on your website and begin tracking. Goals could be submitting a form or signing up to a newsletter.4. Add Your Business to Google+ Local
Adding your business to Google+ Local is the next most important technique to implement. More people search for businesses online than anywhere else, and adding your website and business information to the Google local business directory can help. It’s free and simple. Also, you can manage your listing information including business description, product/service details, photos, videos, and offers.
Tip: Make sure your Google listing has a 100 percent score; most local businesses don’t reach 100 percent.5. Create Social Network Business Profiles
Not only is this at no cost, but you will also get trustworthy links from these profiles. The more trustworthy links you get to your website, the higher you will appear on Google.
Tip: Get your family, and friends to become the first to “like” or “follow” your business, and stay away from buying friends from third-parties. Build your social media presence naturally.6. Launch an Online Marketing Campaign
Tip: When you create your campaign, make sure you use Ad Extensions that include local information, phone number, and Google + page.7. Get Listed in Local Directories and Local Listings
Get listed in local directories and increase the number of trusted inbound links to your website. Most directories are free, and by adding your business, you will see an increase in Web visits from potential customers. (According to Mashable, positive Yelp ratings can boost a restaurant’s nightly reservations by 19 percent.)
Within two days of adding a small business to local directories, Web traffic from mobile grew from 0 percent to 18 percent of total traffic, and 30 percent of total traffic was referral.
Although claiming business citations is listed at number seven on this list, BrightLocal ran a survey in 2011 that found the top five most important local search ranking factors.
(Full report can be found here.)8. Get Involved in Your Community
This continues to bring home to Google the relevance of your business to a specific area, especially if you’re able to include links to your website (be very careful not to spam social communities, though).
If there are local forums in your field, then it’s a great idea to get your business actively participating in them. By creating a profile and adding value to the forums, this continues to add relevance of your business to Google.
Tip: Try not to spam the forums or websites with links to your online business as this will only get you banned.9. Optimize Mobile SEO and Its Accessibility
Tip: Visit your website on your smartphone and find three ways to improve the experience.10. Add Social-sharing Buttons
In the footer of your website, make sure you add a link your Google+ Local page along with other social sharing buttons.
Tip: Make sure your email address and phone number is listed on each and every page of your footer.11. Implement Webmaster Tools
Using webmaster tools in both Google and Bing helps you identify issues with your website. By fixing these issues, you will ensure that both search engines have no issues crawling (finding) your website when a local search is made.
Implementing both tools is relatively straight forward, and your web developer should be able to support you with this.
Tip: When adding your website to Bing Webmaster tools, you will receive $50 in market funds (US only).12. Upload Pictures
The local directory sites like to provide users with pictures of your business. To help ensure that your business gets the best exposure, upload your own pictures. They don’t need to be of a professional quality but they will represent your business, so make sure they are decent.
Tip: Save your photo with a filename that includes your business name and a keyword.13. Ask for Reviews
Most local sites and directories allow customers reviews. Other than Yelp, most are supportive in requesting reviews. Customer reviews, whether good or bad, make your business more credible to future customers.
Research shows that having at least five reviews in Google+ Local is the magic number where the reviews may start to help with rankings. However, since the recent Google Places move to Google+ Local, reviewers are required to have a Google+ account.
Tip: Use your website, invoices, thank you pages, and email communication to ask your customers to review your business.14. Launch a Blog
Write about your industry, your talent, your services, and promote it in all channels. Blogging not only helps increase awareness of your business, but it also improves your writing. You will learn more within your field (become an expert!), and it is a great way to acquire new links to your website.
Tip: Link your Facebook page and blog by adding the RSS reader application in Facebook, making sure that your blog posts will show up on your Facebook page each time a new post is published.15. Be Consistent
Each time you add your website and business information to a local directory, social network, or forum, make sure you be consistent with your business name, address, telephone number, email address, website link, and business description.
Tip: Create a file that you can use to copy and paste the information from to make sure all listings are the same.Local SEO is Essential to Your Business
Small businesses cannot afford to spend a great deal of money for online marketing, but using the marketing techniques above will help lower the cost and support the launch of your local business online. Local listings and SEO have always been important for small business online marketing efforts, but now they’re even more essential.
Photo credit: Deposit Photos
WordPress is one of the most flexible open source Content Management Systems (CMS) in the world.
So it’s no surprise that WordPress has been downloaded more than 32.6 million times or that it powers 40% of all websites.
WordPress is also SEO-friendly, to the point where even non-techies can easily implement some simple optimization techniques. This is great news for small local businesses which may not have the budget for sweeping SEO improvements, but still want to rank better in local search.
In this article, I’ll show you seven simple SEO improvements you can make to boost the local search ranking of your WordPress site.1. Optimize Your Content
Your content offerings are the most important assets on your website. Having a great site structure, lightning-fast load times, and tons of security measures won’t help you if your content isn’t up to par.
So, before you can think about optimizing your content, you need to start with something your audience finds valuable.
To do this, you’ll need to understand your audience’s pain points and know how your products solve their problems.
Once you understand this, you can turn your solutions into all sorts of compelling content, from videos to blog posts to infographics, which keep them coming back for more.
Once you have great content, the next step can seem a little daunting: on-page optimization. Fortunately, we can enlist the help of some basic tools like the Yoast SEO plugin.
Yoast SEO also points out some important on-page factors such as word count and keyword occurrences.2. Review Your Link Profile
We know from recent studies that links are still the #1 most important ranking signal when it comes to localized organic rankings.
The number of domains linking to your site, the quality of your backlinks, and the optimization of your link anchor text are all strongly correlated to your local ranking.
Good organic link building takes time to cultivate, but here are a few simple steps you can start with:Focus on Quality Over Quantity
The number of domains, IPs, and C-blocks linking to your site are important, but one high-quality backlink from an industry leader in your niche is worth far more than dozens of irrelevant, low-quality links. Use link tracking software to find and eliminate low-quality links.Find & Fix Broken Links Optimize Anchor Text
Optimize some of your anchor text for local search by including your city’s name. Just be careful not to over-optimize (e.g., changing all of your anchor text, too many exact matches, etc.).
There’s no ideal percentage for location-optimized anchors, so conduct some competitor analysis to figure out what’s generally accepted in your niche.Identify Potential Link Building Opportunities
Use a competitive analysis tool to find potential link building opportunities, such as relevant sites in your industry that link to your competitors but not you.3. Speed up Your Website
The tortoise may beat the hare in children’s tales, but you can’t say the same in the SEO world.
Site speed remains one of Google’s most important “technical” ranking factors, and if you want to beat out your competitors in local search, then you’ll need to make sure that your site is as fast as possible.
Possible techniques include:Compressing Large Images
Large image files are the biggest offender when it comes to slow websites. Use a plugin like WP Smush to compress and optimize your images.Clean up Your WordPress Theme
Caching plugins create state HTML versions of dynamic pages which significantly reduce server load times. There are a number of options for you to consider, including free options such as WP Super Cache and W3 Total Cache, and paid options such as WP Rocket.Don’t Go Too Plugin-Crazy
You can find a plugin for practically any function, but try to stick to essential plugins that provide real value to your site. Too many plugins will slow your site down.
Alternatively, you could make your life easier by investing in website auditing software. Quality products will analyze your on-page speed factors for you and suggest ways to speed your site up.4. Optimize for Mobile
A lot of your potential customers are looking for local businesses via mobile. This, coupled with the fact that Google indexes mobile sites preferentially to their desktop counterparts, means that mobile optimization is more important than ever.
The best thing you can do to improve your mobile site is to focus on page speed and image compression, but here are a few other tips and tricks:Use a Responsive Theme
At the very least, you should make sure your WordPress theme is responsive and fits your content to all mobile devices.Design Specifically for Mobile Visitors
Use the built-in wp_is_mobile() function to detect different devices on the server level and create custom experiences for your mobile visitors.Launch a Mobile App
According to an eMarketer study, 88% of mobile media time is spent on apps. Mobile users like apps that give them a comprehensive way to engage with their favorite brands.Create Accelerated Mobile Pages
Accelerated Mobile Pages (AMP) are incredibly fast pages designed specifically for mobile. WordPress comes with a default AMP plugin you can use to create AMP pages that are listed at the top of SERPs when users search from mobile devices.5. Integrate Google My Business Into Your WordPress Site
Google My Business bundles together a number of key factors related to local rankings. Signals such as physical proximity, user reviews, and business descriptions and categories will all impact your position in SERPs.
Once you’ve claimed your GMB page, make sure you add your WordPress site to your profile, plus other key information, such as hours of operation and a description of your business.
Then look for plugins and widgets that will let you transfer key ranking signals such as photos, a business map, and customer reviews from your GMB page to your website.
You should also install a plugin that lets you add your GMB review to your WordPress site, such as the Google Places Reviews plugin. These will help increase consumer trust in your business!
You may also want to consider putting an intractable business map on your website via a plugin or widget. Google Maps Builder is one example that will help your customers find you.6. Add Structured Data to Your Pages
Ever wonder why some local business listings seem so rich – including reviews, star ratings, and robust descriptions – while others fall flat?
The difference is structured data.
Using plugins like Schema, you can feed Google additional information about your business.
This will give your customers more detail when they find you in SERPs, including useful tidbits such as hours of operation, price range, and physical location.7. Include Location Keywords in Your URLs
Generally speaking, URL structure plays a minor role in your page’s ability to rank.
When it comes to local search, however, including location keywords in your URL can help improve the user experience.
This is especially true if you have multiple landing pages targeting different locations and you want to assure your customers that they’re in the right place.
Previous versions of WordPress didn’t give you a lot of flexibility when it came to your URLs. They were all “ugly permalinks,” which looked something like this:
However, the latest versions of WordPress default to “pretty permalinks,” which include the date and name of your posts. They might look like this:Conclusion
Want to take your SEO game even further?
You can make even more improvements to your WordPress site beyond what I’ve suggested here by manually creating chúng tôi files, generating XML sitemaps, optimizing your site structure, and more.
Image Credits: Paulo Bobita
Google published a guide on four ways to drive local search traffic to an offline local business and make more sales. It’s a good reminder that Google is more than just the ten blue links on a search page.
Understanding all the ways customers are trying to find businesses will help create more sales.
For local retail, Google shared that various kinds of searches are growing exponentially.
In particular, three kinds of searches are showing dramatic increases:
The first kind of search involves consumers searching for businesses that are local to them.
The second type of search involves consumers who are searching for businesses local to them that have something specific in stock.
The third kind of search involve restaurant related searches.
Google’s guide shared:
“Searches for “local” + “business(es)” have grown by more than 80% year over year, including searches like “local businesses near me” and “support local businesses.”
Searches for “who has” + “in stock” have grown by more than 8,000% year over, including searches like “who has Nintendo switch in stock” and “who has gym equipment in stock.””Local Restaurant Searches
“Two out of three dining consumers said they used search to find food and beverage information during the pandemic.
Think With Google article: What’s New at Mealtime?YouTube and Local Shopping
YouTube isn’t normally considered as a way to drive sales to a local business. But it should be considered. Google shows YouTube videos in response to search queries and in specific contexts that provide more information for searchers who need to know about a service or product.
According to Google:
“Forty-five percent of viewers say they watch YouTube to see a product demo before buying.
Viewers say they are 2x more likely to go in-store or online to buy something they saw on YouTube versus the competitive average.”Google Maps
Google Maps isn’t normally considered as a search engine. But like YouTube, it’s where people are turning to find local businesses that provide specific services.
This trend highlights the importance of claiming a free Google My Business account and working with that to enhance your Google Maps listings.
The important takeaway here is that Google Maps should be considered as a search engine that provides a highly targeted context for your local business presence.
“Searches on Google Maps for “curbside pickup” have increased 9000% year over year in the U.S.
Searches on Google Maps for “discounts” have grown globally by more than 100% year over year.
Searches on Google Maps for “gift shop” have grown globally by more than 60% year over year.”
Google Maps is more than just a way to learn how to get from here to there. Consumers are using it to find businesses.
(Source: Google Data, U.S., February 2023)
restaurants near me
food near me
pizza”Guide to Offline Sales
The second tip showed how to get up to 42% more referrals from Google.
“The key to driving store traffic from the web into your physical location is letting customers know you’re close by and that you have what they’re looking for.
That 42% and 35% increases in engagement because of photos is not surprising. In an article about images (5 Benefits to Using Visual Content in PDF Marketing Materials) I highlighted ways that images engage consumers and drive sales.
Highlights are:1. Images Are Emotionally Engaging
Scientific research discovered that images can influence a viewer’s emotions in a positive manner that enhances the marketing message.2. Images Reduce Reading Fatigue
People absorb information through images as well as text. Images as a way to communicate how delicious a menu item is or the professional level of your employees should not be underestimated.3. Images Are Easier to Remember
Images make a strong impact on consumers because they are easy to recall. According to research, consumers have the ability to remember over 2,000 images for days with a 90% accuracy.4. Graphs Communicate Visually
Graphs can be a fantastic way to communicate the superiority of your business or communicate ideas. According to MIT neuroscientists, a human brain can identify images within 13 milliseconds. Communicating ideas visually is a powerful way of successfully getting across a marketing message.5. Images Build Trust & Increase Profitability
Researchers have discovered, through analysis of millions of eBay auctions, that the liberal use of images increases sales.Google is More than Ten Links on a Search Result
There are many takeaways in Google’s helpful guide. The most important is to expand beyond trying to rank in Google search and consider ways to increase visibility in Google Maps and YouTube. Additionally it may be helpful to add as many well staged and photographed images as possible in order to communicate the professionalism and high quality of the products and services on offer.Citations
Guide to Offline Sales With Online Ads
5 Benefits to Using Visual Content in PDF Marketing Materials
Hot New Music April 2023: Local Boston Concerts, New Album Releases Recent albums from Bladee and Ecco2k, Keshi, plus live music at Allston-Brighton’s Roadrunner
Photos (from left): by Anthony Behar/Sipa USA/AP Photo, Mackenzie Walker; and Daniel DeSlover/Sipa USA/AP Photo
MusicWhat’s Hot in Music This Month: Local Concerts, New Releases Recent albums from Bladee and Ecco2k, Keshi, plus live music at Allston-Brighton’s Roadrunner
Welcome back, Terriers, to our monthly column “What’s Hot in Music This Month.”
April is a chance to de-stress before finals. And what could be a better way than listening to the latest inspired hyperpop from the duo Bladee and Ecco2k or pop-infused lo-fi from singer-songwriter Keshi. How about checking out a concert at Boston’s latest live music venue, the Roadrunner? It’s a great way to spend a spring evening.New Releases
Crest, Bladee, Ecco2k
Swedish musicians Bladee and Ecco2k met as classmates and formed the now–disbanded grindcore band Krossad. To the surprise and unadulterated joy of fans, the two have returned to collaborate on a new album, distinguished by the Auto-Tune and mix of rap-and-hyperpop that characterized their earlier work. The project, however, is set apart from the collective’s discography as potentially its best release to date, with tracks steeped in sincerity and moments providing a glimpse of what might best be described as transcendence, especially with the nine-minute “5 Star Crest.” Taking up almost a third of the album’s runtime, it brings waves of emotions: joy, loss, and awe. “The Flag is Raised,” “White Meadow,” and the 2023 single “Girls Just Want to Have Fun” continue to show off the pair’s effortless synergy, for a dreamy, seamless experience. The ultimate track? “Heaven Sings.”
From 2 to 3, Peach Pit
Just in time for spring, this Vancouver quartet seems to have found their momentum in this album of joyous bedroom pop, their third studio record. The group, Neil Smith on vocals/guitar, Christopher Vanderkooy on guitar/keyboards, Peter Wilton on bass/backup vocals, and Mikey Pascuzzi on drums, takes a sharp departure from their previous album, the heartbroken You And Your Friends, instead serving up what’s likely to be the new favorite feel-good soundtrack of the season. “Pepsi on the House,” the album’s upbeat anthem is perfect for a warm evening drive, with its contagious digital synths and provocative, cheeky lyrics: “Live a little won’t you, just to seem like your own age…Wake up and see that morning changes all / And everything else will go.” So hop in, put the keys in the ignition, and take From 2 to 3 out for a spin.
After six EPs and a rapid climb to stardom, lo-fi royalty Keshi’s latest project marks a defining moment in his career. Gabriel, the Texas musician’s 12-track debut studio album, displays his growth over the past five years, going back to his early Soundcloud days (where he produced and performed all instrumentals and vocals). Gabriel sees Keshi step into a new era, experimenting with a style more embedded in mainstream pop and EDM than his usual signature “sad boy” genre. Leading track “Get It” shows his musical progression. The track may surprise longtime followers, revealing a more materialistic and sexual, but also motivational and confident, side of Keshi. Standouts include “Touch,” an exploration of eroticism, “HELL/HEAVEN,” a breathtaking, desperate declaration of love, and the half-confessional, half-hopeful “LIMBO.”
Forever, Phife Dawg
Posthumous albums can be controversial, but the work that’s gone into the release of Forever, six years after the death of Phife Dawg, has proven to be a labor of love. The former member and rapper of the hip-hop group A Tribe Called Quest died of diabetes-related complications in 2024, just three days after he recorded the last verses of his career for “Forever,” the song the album is named for: “Today it seems like a blur / Never deferred from being just who we were / Four brothers with a mic and a dream, construction Timbs.” The project was the brainchild of Phife’s close friend and touring DJ Dion Liverpool, who spent the past six years meticulously following “blueprints” left behind by the late rapper in the form of music on hard drives and instructions he left via emails and letters. Their years of close collaboration allowed Liverpool to make executive decisions on samples and features as if the album were his own. It’s clear that Phife Dawg had completed a large chunk of the project before his death. His music, combined with Liverpool’s unhurried, conscientious choices, makes Forever a worthy and proper send-off for a hip-hop pioneer gone much too soon.Upcoming concerts
Bright Eyes will play at Roadrunner, 89 Guest St., Allston, Thursday, April 7, at 7:30 pm. Purchase tickets, from $45, here.
The story of Bright Eyes began almost three decades ago with lead singer Conor Oberst, then just 14, who used the alias for his experimental solo songs. Eventually, Bright Eyes came to be a trio, Oberst, Mike Mogis, and Nate Walcott, who together have amassed an impressive discography of 10 studio albums. The three are set to perform at Boston’s new live music venue Roadrunner in partnership with Plus1, a nonprofit that assists artists to raise funds for, and draw attention to, social and environmental justice initiatives. The band has pledged to donate $1 from every ticket sold on tour to the Downtown Women’s Center, a homeless shelter for women in Los Angeles.
Tennyson performs at Brighton Music Hall, 158 Brighton Ave., Allston, Thursday, April 14, at 7 pm; age 18+ only. Purchase tickets, from $20, here.
Rotimi will be at Brighton Music Hall, 158 Brighton Ave., Allston, Tuesday, April 19, at 7 pm; age 18+ only. Purchase tickets, from $20, here.
Rotimi is a new face on the music scene, but make no mistake, he is no stranger to the world of fame. He’s best known as an actor, with roles as Andrew Coleman and Darius Morrison on the Starz shows Power and Boss. His aspirations of exploring the R&B genre include two 2011 mixtapes, The Resume and While You Wait, and opening for stars such as Jennifer Hudson and Estelle. But that changed after he was recognized by rap legend 50 Cent, who signed him to his label, G-Unit Records. Rotimi released his debut album, All or Nothing, in 2023, and is embarking on a tour to promote the project. The first stop? Boston on April 19.
Porches performs at the Paradise Rock Club, 967 Commonwealth Ave., Boston, Thursday, April 21, at 7 pm; ages 18+ only. Purchase tickets, from $18, here.
This five-member band is the musical brainchild of frontman Aaron Maine. The other members are Seiya Jewell, Maya Lane, Dan English, and Noah Hecht. Their 2024 album Pools, earned a place on Pitchfork’s 2024 “Best New Music” list, albums that the critics deem to mark the best of the current moment. Maine’s latest project, 2023’s All Day Gentle Hold! was met with the publication’s enthusiasm, garnering well-earned praise: “Maine is having more fun, writing more playfully, staying out of his own head, keeping things simple… These are some of Maine’s most generous and indelible songs, so much so that the album’s 25 minutes feel too brief.” Discover for yourself what makes the band so good, when the group plays the Paradise Rock Club in April.
Nothing, nowhere performs at the Paradise Rock Club, 967 Commonwealth Ave., Boston, Sunday, April 24, at 6 pm. Purchase tickets, from $26, here.
Nothing, nowhere fans may be true embracers of the “Mom! It was never a phase, it’s a lifestyle!” joke, signifier of the punk community. Joseph Edward Mulherin, born in Foxborough, Mass., found his musical footing after he started releasing his music on Soundcloud and Bandcamp. That eventually led to the 2023 release of REAPER, his second studio album, which earned an enthusiastic review from New York Times pop critic Jon Caramanica, who commended Mulherin’s dexterity at blending hip-hop and emo to make a new genre of pop, “bridging the chasm between rap and rock.” Caramanica later named the album his favorite of the year. You can catch nothing, nowhere at the Paradise Rock Club next month.
Explore Related Topics:
“A great search experience is about more than just offering users relevant and comprehensive Web search results. It’s also about creating an experience where we can quickly and easily provide users the answers they are seeking, whether it’s the best Italian restaurant in their neighborhood or the nearest museums while traveling,” said Jeff Weiner, senior vice president of Yahoo! Search and Marketplace. “This beta launch marks just the beginning of what we are capable of achieving with local and will continue to leverage our world-class search technology and content to provide the most valuable category-specific search solutions for our users.”
“As part of Yahoo!’s commitment to providing the best search experience on the Web, consumers now have a more powerful way to find local information,” said Paul Levine, general manager, Yahoo! Local. “Building on the debut of our innovative SmartView(TM) maps feature earlier this year, the beta release of Yahoo! Local reinforces our commitment to improving the way people find local content online.”
New Benefits of Yahoo! Local
Available today, the Yahoo! Local beta provides users with improved:
— Precision: When looking for local information, consumers have indicated that precision is paramount. Yahoo! is the first to develop a local service from the ground up with precision in mind. Users can now pinpoint businesses and services around an address or zip code – letting the user define their exact location. Yahoo! Local also features unique narrowing tools that allow users to quickly refine local searches – by distance, rating, category, and more.
— Usefulness: With SmartView, a new visual search tool, consumers can use a dynamic map to see where businesses or points of interest are located in relation to each other. For example, one can find a day spa to visit, and plot nearby ATM machines and restaurants on the same map. For some categories such as hotels and restaurants, consumers can even take the next step by making reservations directly through Yahoo! Local.
— Community Voice: Users can now rate and review almost every business in the country – from dry cleaners and dentists to florists and fine dining establishments. Consumers can also use the “email a friend” feature to share their favorite businesses or services with others who are in – or are planning to visit – their neighborhood.
— Personalization: Yahoo! Local provides users the opportunity to save their most frequently used locations or view most recently used locations and quickly and easily access that information each time they do a new search.
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