Trending December 2023 # Make Sure Google Understands Your Images Correctly # Suggested January 2024 # Top 15 Popular

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With today’s high speed Internet connections, web publishers can afford to use as many images on their sites as they want to. While making web pages attractive and attracting visitors’ attention, images help a lot in promoting the content throughout social media.

Still, judging from recent discussions webmasters should bear in mind that images should also be treated with care. What should always be taken into consideration is that images can bring your site outside the safe search Google filter even when your overall site content (including imaginary) is completely family friendly:

Image content is harder for the machine to “understand” than text;

When it comes to images and safe search, search engines seem to prefer to err on the conservative side;

Once your images get into safe search filter, that effects the whole site and this label ca be very hard to remove.

So the first thing a webmaster should take care of is to ensure that he provides search engines with sufficient information on what his images are about:

if a webmaster fails to explain a search crawl what the image is about, a search engine will have to guess;

those guesses will not always be correct and hence will not always impact your site correctly.

How can a search engine guess?

A Google patent application covered by Bill Slawski “comes up with a method of annotation by comparison to similar images found on the Web, and the text surrounding those similar images”. Put very simply, the process of understanding the image content looks as follows:

Google comes across an image but fails to find any text content explaining what the image is about;

The system extracts image features (shapes, colors, and textures) from the image;

The system then identifies other images which have similar image features;

The system next obtains text associated with these other images, and identifies intersecting keywords in the obtained text;

The system annotates the image with the intersecting keywords.

All in all, an image is associated with keywords found with other similar images. Thus, if you want to avoid any misunderstandings, make sure you provide enough information not to let Google guess.

How can a webmaster explain what the image is about and avoid any bad associations?

Mind the image alternative text: an alt text should be concise and descriptive (not merely consisting of keywords);

Stop hotlinking: someone hotlinking to your images from an adult website can get your images filtered by safe search;

Make sure none of your image are described (with alt text, title text or surrounding text) with “bad” words (check Urban Dictionary for any keyword negative associations);

[never tried the method myself and also doubt it effectiveness] some webmasters report that ICRA labels are still used by search engines especially in niches that are “on the edge” (can be both adult and family-friendly).

You're reading Make Sure Google Understands Your Images Correctly

How To Check Screen Time On Android: Make Sure You’Re Using Your Time Wisely

We use our phones daily to communicate with people via text, phone call, email — you name it. But we are also guilty of wasting time on our phones. These little gadgets are time-sucking machines that can keep you staring for hours. How much time do you spend on your phone? You might be surprised to learn how much screen time you clock daily. Here’s how to check screen time on Android devices.



How to check screen time on Android

What is Digital Wellbeing?

How to use Digital Wellbeing on Android

Editor’s note: Steps in this article were put together using a Google Pixel 7 running Android 13. Some of these instructions may differ, depending on your hardware and software.

How to check screen time on Android:

Open the Settings app.

Select Digital Wellbeing & parental controls.

Hit Dashboard.

Check the time under Screen time.

How to use Digital Wellbeing on Android

Using Digital Wellbeing on Android is as simple as opening it. It comes pre-installed on your device, and you don’t have to log in to anything to access your screen time information. It will also show your recent screen time for all your apps. If you tap on a specific app’s name, you can see a breakdown of your historical time spent on that app.

There are a few different features within Digital Wellbeing that you can customize to fit your needs. For a brief overview, keep reading.

Digital Wellbeing App timers

If there is a specific app that you can’t force yourself to stop using or cut back on, this feature is excellent. You can allow yourself a particular amount of time each day on various apps. Once you’ve hit your screen time limit for the day, you cannot use that app until the timer resets at midnight.

How to set app timers:

Open the Settings app.

Select Digital Wellbeing & parental controls.

Hit Dashboard.

Tap on Show all apps.

Find the app you want to set a timer for.

Select the hourglass icon to the right of the app.

Pick how long you want to be able to use the app daily.

Press OK.

Digital Wellbeing Bedtime mode

Bedtime mode can do multiple things to help you keep screen time to a minimum. For starters, you can turn Do Not Disturb mode on, set the screen to grayscale, and keep the screen dark. Bedtime mode allows you to pick which of these features are activated. You can set the times and days you want to use bedtime mode, and it’ll automatically turn on and off, so you don’t even have to worry about remembering it. Additionally, you can make it so that Bedtime mode only turns on while the phone is plugged in during charging.

How to set Bedtime mode:

Open the Settings app.

Select Digital Wellbeing & parental controls.

Hit Bedtime mode.

Select what you want the phone to do during Bedtime mode. Tap Next.

Select when you want Bedtime mode to be activated. Hit Done when you’re finished.

Hit Customize.

Pick which features you want to be turned on during Bedtime mode.

Digital Wellbeing Focus mode

Focus mode is one of the best things Digital Wellbeing has to offer. Focus mode grays out disabled apps. This forces you to stop using your phone as a crutch and get stuff done. You can choose which apps are allowed and which apps are not.

Of course, you can turn Focus mode off and on whenever you please. So it will ultimately be up to you to exercise willpower and not turn Focus mode off until you finish your task. When all of your apps are grayed out, it serves as a reminder that you need to focus. Hopefully, that will motivate you to keep screen time to a minimum!

How to use Focus mode:

Open the Settings app.

Select Digital Wellbeing and parental controls.

Hit Focus mode.

Tap on Show all apps.

Select distracting apps.

Hit Turn on now.

You can also tap on Set a schedule to automatically pick when you want Focus mode to go on and off.

Digital Wellbeing Parental controls

Joe Hindy / Android Authority

Digital Wellbeing is a great way to monitor your child’s screen time. To use the parental controls through Digital Wellbeing, you must download the Family Link app from the Google Play Store. You’ll have to set everything up on your phone, and then on your child’s phone.

Once everything is set up, you can monitor your child’s screen time, set time limits for them, disable their apps at bedtime, and more.


There are multiple reasons why spending too much time on your screen isn’t the best use of your time. For starters, too much screen time is usually linked with health issues. This is generally because we don’t tend to be physically active if we stare at a screen all day. Not to mention screens tend to affect our sleep. Also important is the fact that it eats your time, though. Instead of endlessly scrolling through social networks, you can spend that time with your family, working, exercising, and more.

There is no magic number of hours that can be considered healthy for screen time. According to the Heart, Lung, and Blood Institute, adults should limit their screen time to less than two hours a day (outside of work). Otherwise, people should spend that time exercising or doing other activities.

Fix: Stuck At Make Sure You’Re Ready To Install Windows 10

FIX: Stuck at making sure you’re ready to install Windows 10




Sometimes, when trying to update to the latest OS, users get a Making sure you’re ready to install prompt and the process halts.

The options to fix the problem are numerous, and we’re listing them below.

To be prepared for any similar error beforehand, scroll through our Windows Installation Errors Hub for more articles.

Bookmark our Windows 10 Troubleshooting Hub for easy access.



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readers this month.

Microsoft has made transitioning from old Windows versions to Windows 10 easier. However, some Windows users experience problems when upgrading to Windows 10.

A common error is that the installation gets stuck at Making sure you’re ready to install prompt while upgrading.

This could be attributed to many causes. Sometimes upgrading problems could be caused by antivirus software and bloated software.

Therefore, we have come up with applicable workarounds to fix the upgrade to Windows 10 problem.

How to fix the ready to install Windows 10 prompt 1. Preliminary fixes

First of all, get your PC ready for the installation of the new OS with a full clean-up, maintenance, and optimization process.

The tool will also remove unwanted software installations, plus it will scan all of your system components to make sure your drivers are up-to-date.

Its improved Defrag option merges free space on your device and retrims used space to make sure your drive is used to its full capacity.

Additionally, you can also check the following preliminary details:

Disconnect any unnecessary peripherals such as external hard drive, SSD, etc.

Ensure that drivers for Printer, Ethernet/Wireless webcam, SATA/RAID controller, Chipset, and sound chip are fully updated.

Don’t only disable your antivirus but uninstall it.

Uninstall any motherboard or OC utilities such as MSI Afterburner, Speedfan, Motherboard Overclocking tools, etc.

Uninstall software for peripherals such as mouse, keyboard, USB drives, webcam, etc if you have any.

Ensure you have at least 20GB free space on your local disk.

Some Windows users reported quick success by try out any of the preliminary fixes we mentioned above. On the other hand, you can proceed to other solutions for ready to install Windows 10 problem.

2. Run SFC command

Go to Start, type Command Prompt in the search bar and open as administrator.

In the command line type sfc /scannow.

Wait for the process to be completed.

Afterwards, close the Command Prompt

Sometimes, important system files might be corrupted or modified due to several reasons such as malware infection, program uninstallation, old Windows updates, and many more. The corruption of the system files damages the Windows Registry.

This is why we recommend you to run the System File Checker (SFC), which checks for and repair corrupt system file violations.

If SFC scan did not fix the ‘ready to install Windows 10’ problem, you might want to proceed to the next method.

3. Run CHKDSK command

Go to Start, type Command Prompt in the search bar and open as administrator.

Now, type chkdsk c: /f.

Then, type chkdsk c: /r and hit Enter.

After the process completes, restart your PC.

Expert tip:

4. Turn off Windows Defender and firewall

The antivirus program can prevent Windows upgrade to Windows 10 resulting in the ready to install problem. So, you have to disable the antivirus protection, uninstall it, and then proceed to upgrade your Windows PC to Windows 10.

However, Windows Defender cannot be uninstalled because it is a built-in software by Windows. But you can turn off Windows Defender completely and prevent it from flopping your Windows upgrade.

Go to Settings, then to Update & Security.

Open Windows Defender.

Now select Virus & threat protection.

Navigate to Virus & threat protection settings.

Now locate Real-time protection and disable it.

In addition, you can also switch off Windows Defender Firewall as well. Follow these steps to do that:

5. Turn off automatic updates

Go to Start, and open Control Panel

Go to System and security, then to Windows Update

Choose Change settings

Make sure Recommended updates checkbox is unchecked

This prevents your Windows PC (running older Windows 10 versions) from downloading and installing updates meant for newer Windows 10 versions.

  6. Rebuild Boot Configuration Data

bootrec /FixMbr

bootrec /FixBoot

bootrec /ScanOs

bootrec /RebuildBcd

Note: After rebuilding BCD using Windows 7 installation disk, you can proceed to the next solution in order to clean install Windows 10 OS just as intended.

The BCD (Boot Configuration Data) is rarely affected, but it still can get corrupted. Incomplete OS installation, incompatible OS updates, malware, ransomware, and many more might affect the BCD getting you stuck at making sure you’re ready to install Windows 10 screen.

7. Clean install Windows 10

Clean installing Windows 10 prevents you from being stuck while upgrading to Windows 10 with the Making sure you’re ready to install prompt.

Before you proceed, you should ensure that you backup all your important files on an external drive or USB flash drive. Also, you should create an ISO file with the media creation tool, and burn it on DVD or create a bootable USB drive with it.

Note: The proposed USB drive for the Windows 10 installation must be at least 6GB and it’s preferable to be a 2.0 instead of 3.0 or 3.1.

Here’s how to clean install Windows 10:

In conclusion, any of the aforementioned solutions should be able to prevent you from being stuck at Making sure you’re ready to install Windows 10 prompt.

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Iolo Byepass – A Password Manager That’ll For Sure Save Your Digital Identity

iolo ByePass – A Password Manager That’ll For Sure Save Your Digital Identity It’s time to hit back cyber miscreants with weapons like Password Managers

What’s even more alarming is the fact, hackers don’t just have to cash in on any other source to steal your passwords and data. In case a keylogger software is ingrained into a computer, a hacker would just need you to punch in your credentials using your keyboard.

So, how do you protect yourself from identity theft? How do you guard your details such as passwords, pins, SSNs, credit/ debit card details, banking details, and many such confidential things? You can use a password manager. One of the best password managers that we are going to talk about here is iolo ByePass.

What is iolo ByePass? Why Do We Need It?

ByePass from iolo is one of the best password manager apps which safeguards your digital presence and acts as a shield whenever you are vulnerable to a data breach. Let’s enlist certain situations where you would need a password manager app like ByePass –

You just can’t think of another password for yet another account

A miscreant has ingrained your computer with a keylogger software

You have crucial and confidential bank account details, SSN numbers, credit/debit card numbers to save

You wish to log out from every single device you have logged in

And, the list of such instances goes on and on.


Like any software, a password manager app like ByePass is as good as the number of features. And, ByePass is armed with an arsenal of powerful features.  Let’s delve into some of them –

iolo ByePass – Features At A Glance

✓  Platform agnostic

✓  Strong random password generator

✓  Functionality to store unlimited passwords and deploy only when required

✓  Login guardian

✓  Military-grade encryption

✓  Credit Card protection

✓  Two-factor authentication

✓  Auto Sync capabilities across platforms

✓  Secure notes

✓  Breach reports

Works Across All Platforms

ByePass is known as a platform-agnostic password manager. That means it seamlessly works with Android, iOS, Windows and also has password manager extensions working with all major browsers such as Firefox, Chrome, Edge, and Safari.

Strong Random Password Generator

The secure and strong password generator of ByePass will save you from the plight of remembering complicated passwords every single time. Moreover, it helps you generate strong passwords using a secure password generator. Now, you can change your passwords on a whim.

You can now generate and deploy strong passwords for all your web accounts -email IDs, online shopping store passwords, passwords of online bank accounts, so on and so forth. iolo ByePass lets you store all those passwords.

Never will you have to lift your finger for another probable keystroke!

Autofill Forms

There are times when we have to fill long forms and furnish several details. Now, imagine if there are multiple forms that you have to fill?

Not only will you have to take the pain of entering the same details over and over again, but this will also increase the chances of making errors, and not just that by typing on the keyboard you might make yourself vulnerable to keylogger attacks.

You can save your login details for once and then with the help of the auto-login feature fill in login details automatically.

Logout From All Devices

We login into our accounts using several smartphones, laptops, and computers. This is why we sometimes forget to log out of one device despite logging out from others. This indeed can put our web security in danger, knowing the fact that hackers and snooping eyes are everywhere.

With iolo ByePass, you can breathe a sigh of relief as this utility lets you log out from all websites and all devices with the help of Login Guardian. This feature also lets you clear all your cookies, browsing history, and browser tabs.

Credit Card Protection

For an avid shopper, it is such a commonality to punch in credit card details such as credit card number, name, pin, and other such details. God forbid if you deploy these details on a malicious website where a hacker is all set to steal those details and barge into your bank account.

ByePass’s credit card encryption functionality encrypts your credit card while you make purchases online. It conceals your numbers and prevents spying eyes from snooping.

Military Grade Encryption

Wondering how safe is this password safe?

Putting it simply, when you store passwords, not even ByePass itself gets to know what you are storing. Apart from that, your passwords and other confidential data are secured using AES-256 encryption. You can rest assured that your data will be encrypted and decrypted only on your local machine. And, above all, everything is further protected by a master password that is known only to you.

Wrapping Up

Leave aside securing your crucial data, even if the mere question of how to generate a strong password comes to your mind, do give iolo ByePass a spin, and never will you ever have to remember another password. If you liked the review, do give it a thumbs up and for more such content, keep reading Tweak Library. You can also find us on social media.

Recommended Readings:

The Best Password Managers

LastPass vs Dashlane vs TweakPass Password Manager – Full Review

The Best Password Managers For Chrome

Is TweakPass The Best Password Manager For Storing Passwords?

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Sarang Bhargava

Photosweeper Review: Easily Clean Out Duplicate Images On Your Mac

I may have mentioned this before: I take a lot of pictures. If I’m not trying to get the perfect shot of a rock band with my Nikon, I’m snapping pics with my iPhone. I am, by no means, a pro. I’m not even as much of an avid hobbyist as many others would consider themselves to be. I do, however, have a lot of pictures stored on my computer and in iPhoto. Many of them are duplicates of the same subject because I’m always trying to get just the right shot at the right moment.

I may have mentioned this before: I take a lot of pictures. If I’m not trying to get the perfect shot of a rock band with my Nikon, I’m snapping pics with my iPhone. I am, by no means, a pro. I’m not even as much of an avid hobbyist as many others would consider themselves to be. I do, however, have a lot of pictures stored on my computer and in iPhoto. Many of them are duplicates of the same subject because I’m always trying to get just the right shot at the right moment.

PhotoSweeper is a file cleaner for OS X that will help you clear out duplicate images by finding similar compositions and letting you delete what you don’t want from the original location…


PhotoSweeper has a very similar interface to iPhoto. In fact, I found myself looking for the editing tools so that I could fix the lighting or contrast on images. You can’t do anything like that in PhotoSweeper. All you can do is find photos that look the same and then delete, copy, or move them.

You can add files of pictures from iPhoto, Aperture, and Adobe Lightroom. When you first open the app, it will automatically detect and connect to your photography program. Files will appear in the Media Browser. You can drag individual images or entire files. You could even drag and drop your entire iPhoto photo collection. You can also add photos directly from you computer by dragging and dropping them from a file on your hard drive.

Once added, the images will appear as thumbnails (large sized). You can then hit the Compare button at the bottom to find duplicates. Then, either manually or auto-mark images that you want to delete.  When you are ready, check out all marked photos by selecting “Show Marked” at the bottom of the screen to double check that you are ready to rid your computer of the extras. Then, select the pictures and drop them in the trash by selecting “Move to Trash” at the bottom of the screen.

You can adjust the level at which PhotoSweeper will match duplicates. If you set “Partial Matching,” it will locate images that have similar subject matter. If you select “Exact Matching,” it will locate multiple pictures that you took of a very exact moment.

You can also adjust the algorithm for comparison and grouping, group photos by time intervals between capture dates, select a specific Bitmap size, and determine bitmap creation settings (RBG, blur, color sensitivity, etc.).

App Use

The first thing you will need to do is add images. You can either add them from iPhoto, Aperture, or Adobe Lightroom by selecting the Media Browser icon in the toolbar at the bottom of the screen. This will connect you to your photography application and load images that you can drag into the PhotoSweeper window.

You can also add pictures that are stored in you computer’s hard drive (or an external hard drive) by selecting the Add button from the toolbar. This will open your Mac’s Finder folder. Select the images you wish to compare and drag them to the app.

When you have added all images you wish to search for duplicates for, you can activate the comparison feature. Adding photos can take as little as a few minutes or as much as a few hours, depending on how many you have.

To find duplicates, select the “Compare” button in the toolbar. If you have more than, say 25,000 photos, it might be a good idea to start the process by only searching for identical photos. This will limit the comparison to a smaller number. Then, you can go back and reduce the matching algorithm to more comparison photos later.

To find duplicates, select the “Compare” button in the toolbar. If you have more than, say 25,000 photos, it might be a good idea to start the process by only searching for identical photos. This will limit the comparison to a smaller number. Then, you can go back and reduce the matching algorithm to more comparison photos later.

The comparison feature can also take a very long time if you have a lot of photos, so be patient. It will be worth it in the end.

When you are ready to view the results, select either Face-to-Face or Group view. Face-to-Face gives you a close up of only two pictures at a time. This is good for comparing images and picking your favorite, or changing which ones you want marked or not.

Group view shows you all like-images in one group. If it is clear which photo you want to save, you can just leave the marked image, or manually mark the one you wish to delete. This is a time saver if you aren’t particular about exact compositions.

You can set the app to auto mark images that should be considered duplicates and deleted. You can change the auto mark preferences with different rules and orders. However, I found that PhotoSweeper almost always marked the image that I would have tossed out myself.

You can set the app to auto mark images that should be considered duplicates and deleted. You can change the auto mark preferences with different rules and orders. However, I found that PhotoSweeper almost always marked the image that I would have tossed out myself.

After you’ve confirmed the marked photos and made sure you aren’t deleting anything you may want to keep, select “Show Marked” to see everything that has been marked.

In this section, you can delete images, move and rename them, copy and rename them, and unmark ones that you want to keep. Trashing photos either throws them into the computer’s trashcan or sends them to the photography application’s internal trash folder. To officially delete items, go into your photo application and select “Empty Trash” and then go to your computer’s trashcan and select Empty Trash again to permanently delete photos and free up space on your computer.

The Good

This app works perfectly. I added everything from my iPhoto program and all images from my Photos folder in Finder and managed to free up about 20GB of space, and that was just getting rid of duplicates of images I didn’t want anyway. The only thing I sacrificed was time.

I love how well the algorithm selects which images to keep and which to delete. It detects proper lighting, appropriate facial expressions, clarity, and subject composition. I only changed the results a handful of times in the, more than 9,000 photos that I deleted.

The Bad

I haven’t found anything bad about this app. However, I can only assume that, for users with really large photo files, it might be a very time consuming process to add images and compare them. I don’t think you could blame Photosweeper for this issue, though.


PhotoSweeper costs $9.99. After you have deleted thousands of duplicate images and freed up dozens of gigs of space on your computer, you won’t think this app is expensive. It really is a must-have program for people who take a lot of photos.


This is a fantastic app that works perfectly. I didn’t even realize I had so many duplicates of images. I feel like I’ve just cleaned out my spare room closet and now have tons of room for more stuff. If you tend to take a lot of pictures, especially a lot of the same subject, looking for the perfect shot, you will love PhotoSweeper. After the first time you use it, finding duplicates for new sets of photos that you take will be even easier. This app is available for Mac OS X 10.6.6 or later. Download it from the Mac App Store today.

Related Apps

There is a lite version of Photosweeper that finds exact duplicates instead of also giving you the option of comparing similar photos.

Do you have a lot of duplicate photos stored on your computer. Does PhotoSweeper sound like something you’d use?

6 Effective Strategies To Make Your E

Finding a void in the market and carving your niche according to the target audience can help you scale your online store and make you stand out among the other online merchants.

Statistics confirm that there are nearly 24 million e-commerce sites across the globe. So, if you are an e-commerce startup owner, it’s normal to feel intimidated by the overwhelming number of competitors in your niche. But remember that a crowded field is also an indication of the existing demand, making e-commerce a lucrative segment to be in.

The good news is that you don’t need to beat the e-commerce giants like Amazon, eBay, or Wal-Mart to taste entrepreneurial success. Finding a void in the market and carving your niche according to the target audience can help you scale your online store and make you stand out among the other online merchants.

Download our Free Resource – 12 common e-commerce marketing mistakes

Discover what e-commerce mistakes you need to avoid in order to create an effective strategy.

Access the 12 common e-commerce marketing mistakes

Here’s what you should do to gain a winning edge over your competition.

1. Let your content do the talking

Great content builds interest and adds value to the target audience, thereby encouraging conversions. An interesting infographic by Demand Metric reveals that 80% of people appreciate learning about a business through the content on the site.

High-quality, engaging, and relevant content can persuade your site visitors to take action in your favour. Here’s how you can wow your audience with an effective content strategy.

Have an awesome ‘About Us’ page

The ‘About Us’ page is the most important page of a website that can differentiate your brand from your rivals. Yet, this page is commonly overlooked by most businesses. This page is an opportunity to narrate your brand story to build credibility and customer trust.

Make sure your ‘About Us’ page tells a story of how your business evolved, shares your vision and mission, and explains who and what you serve. Include video content to render a human touch to this page, making the content easy to digest.

Also, try to ‘put a face’ to your venture by showcasing yourself, any member of your team, or your store. People want to connect with brands at a deeper level and this type of personal content will help them relate to your posts.

Notice how the e-commerce site, Cambridge Satchel Company has used its ‘About Us’ page to narrate an engaging brand story and inject personality while promoting its brand values. The firm uses high-quality photography and short copy to explain their humble beginnings. The tone is personal and subtly persuades visitors to either scan the timeline or know more about their offerings.

Offer instructional content

Offering instructional or how-to content is a great way to engage your audience and fulfill their thirst for knowledge. E-commerce marketers use a variety of digital marketing strategies to boost traffic. But very few firms focus on offering instructional content. Offering how-to content will not only improve the traffic to your site but also lead your visitors down the marketing funnel, taking customer engagement to the next level.

Begin by doing some effective content research in your niche. Use content creation tools like BuzzSumo, Ubersuggest, and Google Alerts to develop content that sets you apart from your competition. Awesome instructional content should not only educate the audience but also present facts in an entertaining manner. Today’s digital audience loves engaging with videos and visuals. Keep that in mind when creating how-to content for your brand.

Notice how Home Depot, an online home improvement store, offers instructional video content to educate its audience.

Encourage UGC

User-generated content can help you generate high-quality, authentic, and unique content for your brand, enabling you to outshine the competition Some 79% of customers share that UGC has a significant impact on their purchase decisions.

UGC is more valuable than any of the brand stories you share on social media. Begin by hosting UGC contests, engaging in social listening, and generating share-worthy content. Further, people often use social media to share their passion, interests, and achievements with others. Use social media tools like Facebook Audience Insights to get cues on user activity with respect to their demographics, page likes, location, and purchase activity.

Check out how Madewell, the online store for women’s apparel, heightens the impact of UGC by rewarding users to create content about their products. The stories are showcased on the #everdaymadewell gallery.

2. Focus on the entire customer experience

Customer experience is not merely about the sales journey. Each step in the sales cycle and beyond offer an opportunity to make customers feel special, enabling you to differentiate yourself from the competition.

For instance, a captivating loyalty program can go a long way in enhancing the customer experience. Offering exclusive discounts for loyal customers or those who have shopped for a minimum amount can make customers feel special, thereby differentiating you from stores that do not offer such privileges.

Sell solutions, not products

Amazon’s CEO, Jeff Bezos obsesses over making the customer experience the number one priority for the organization. The e-commerce giant’s entire business model is about how best they can serve customers. To make your brand stand apart, you need to listen to your audience’s problems, offer solutions, fix issues, and enable them to connect to your brand.

Focus on micro-moments

According to a Google study, micro-moments are intent-rich moments within the sales journey when the customer ‘wants to know,’ ‘wants to go,’ ‘wants to do,’ or ‘wants to buy.’

So, if a user searches for an American fast food joint, they expect Google to show a list of restaurants located near them. This user is having an ‘I-want-to-go’ micro-moment. In other words, micro-moments are loaded with the intent, context, and immediacy and the customer is ripe to take action.

To differentiate your brand, you should anticipate these micro-moments in your domain and commit to being useful during this time. For instance, researching where and when your audience searches online can offer useful insights about their search behavior and micro-moments.

So, if your products are seasonal, you should monitor when your prospects search for the offering. When the search spikes, you should launch an appropriate campaign like PPC to leverage the micro-moment.

3. Build customer trust

Earning the trust of your customers is one of the most effective ways to differentiate yourself from the competition and scale your venture. But winning customer trust can be tough, especially when you are a new entrant in the market. Consider these tips to build a trustworthy online brand.

Collaborate with other brands and influencers

Partnering with other brands (small or big) and influencers in your niche can add a degree of credibility to your startup and improve your online reputation. Reach out to influencers, micro-influencers, bloggers, and reporters in your domain to bring an authentic voice to your brand and foster trust.

Check out how ColorPop Cosmetics has collaborated with Shayla Mitchell, a beauty influencer with more than 2.7 million Instagram followers.

Use tools like Buzzsumo, Ninja Outreach, Social Animal, and VoilaNorbert to find influencers in your industry segment.

Flaunt customer reviews

Reviews, ratings, and recommendations boost a brand’s online credibility. The Local Consumer Review Survey by BrightLocal revealed that 78% of customers (and 91% of 18 to 34-year-olds) trust online reviews as much as personal recommendations.

Thus, it is critical to flaunt the average ratings and customer reviews on your ‘About Us’ and every product page. Further, offer a small incentive like a discount or credit points to encourage customers to leave an online review for your brand.

Notice how Beardbrand isn’t modest about its customer reviews at all. They flaunt customer reviews on all product pages, thereby breeding trust among their target audience.

Offer exceptional customer service 4. Offer multiple (but popular!) payment options

You do want your customers to complete the purchase transaction, right? Well then, offer a wide variety of popular payment gateways, ensuring a seamless and convenient checkout experience. Though managing multiple gateways and accounts may seem like a hassle, it’s worth including easy and secure options, such as PayPal, Amazon Pay, Google Pay, Apple Pay, Stripe, and the popular credit or debit cards.

Further, allow customers to save their payment information, ensuring a smooth shopping experience in the future.

5. Have a generous return and refund policy

According to an infographic by Invesp, 67% of shoppers check a site’s returns policy page before making a purchase. So, if you aren’t offering reassuring returns and refund policies, customers will not buy from you. Further, the same infographic reveals that 92% of customers will buy again if the product return process is easy.

So, offering generous returns and refund policies will not only attract more sales but also strengthen the customer-company bond, enabling you to stand out in the competitive e-commerce space.

Check out Bonobos’ easy returns and exchange policy. The online apparel store not only offers free returns and exchanges but also goes on to share videos on how to make the process smooth.

6. Offer flexible shipping options

The extra cost of shipping the goods is enough to dissuade your customers from completing their checkout process. According to the Baymard Institute, the extra cost of shipping and taxes is the number one reason why shoppers abandon the carts.

Offer free shipping on standard delivery, but charge a premium for expedited or time-specific deliveries

Offer free shipping on high-value orders. Apply shipping charges for low-value products or orders. This will encourage customers to purchase more to avail of the free-shipping benefit.

Use low-cost regional carriers or postal service to reduce the cost of shipping.

Parting Words

Give your customers a reason to choose you over your competitors by offering flexible shipping options. Embrace free or expedited shipping to gain an edge over your competition. Here, we can learn a lot from retail giants like Wal-Mart and Amazon.

The competition in the e-commerce space is fierce and unforgiving. With millions of businesses plaguing the e-commerce segment, it can be tough for startups to differentiate their brand from the competition.

There is no easy way to scale your startup in this competitive environment. However, implementing the foolproof strategies shared in this post can make your brand stand out amidst a sea of e-commerce stores and rake in more dollars.

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