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Windows Phone, the mobile OS flavor that Microsoft made official in 2010, is becoming increasingly popular among mobile phone users, but still has a lot to catch up when compared to rival solutions. Users are unaware of the full set of capabilities that this OS has to offer, and that affects sales. Clearly, Microsoft needs to do something in this regard, and needs to do it fast. It needs to set the marketing machine for Windows Phone in motion to raise awareness on its platform, thus ensuring that new devices powered by it gain more traction among end users. Recently, Windows Phone was said to be suffering from lack of interest from wireless carriers and mobile phone makers, which translates into little to no marketing for devices powered by it. That needs to change, and Microsoft appears to be aware of it. Terry Myerson, Microsoft’s Corporate Vice President for Windows Phone, said in a recent interview with AllThingsD that the mobile OS does have an awareness problem. “People just don’t know about Windows Phone and if it could be for them and if they should consider it. When people try it, they generally love it,” he said. “We know we need to do something new and different,” Myerson said. However, he did not offer specific info on what Microsoft plans on changing. A better marketing campaign is one solution, and US wireless carrier Sprint tends to agree. The company has Windows Phones in its lineup, but won’t rush to add some more of them anytime soon. “We have a Windows device in our lineup, but honestly, it hasn’t done well enough for us to jump back into the fire. We told Microsoft: You guys have to go build the enthusiasm for the product,” Sprint’s VP of Product Realization, David Owens told PCMag. “We want to participate in the market, but we can’t build that brand by ourselves. We’re cautiously optimistic, but [Windows Phone] just hasn’t taken off,” Sprint Director of Product Development, Lois Fagan added. Apparently, new Windows Phone devices might arrive on shelves at Sprint sometime in August-September. No details on why that particular timeframe was chosen have emerged so far, but chances are that new, more appealing devices will be launched – maybe dual-core handsets running Windows Phone 8. At CES 2012, Microsoft unveiled the first LTE-capable Windows Phones, the HTC Titan II and Nokia Lumia 900, both expected to arrive on shelves at AT&T soon. This marks an important step forward for the platform, especially since the iPhone isn’t there yet. However, the Redmond-based company needs to work closely with partners to launch even more of these, as the industry is moving to the faster connectivity technology. Along with the new hardware capabilities, new devices will need to benefit from better marketing. Apparently, Microsoft has already made plans for this. Rumor has it that Microsoft is willing to spend over $100 million in 2012 for the marketing of Nokia Lumia 900, and $100 million more for pushing forth the entire Windows Phone lineup, and that its hardware and carrier partners will be involved as well.
Windows Phone, the mobile OS flavor that Microsoft made official in 2010, is becoming increasingly popular among mobile phone users, but still has a lot to catch up when compared to rival solutions. Users are unaware of the full set of capabilities that this OS has to offer, and that affects sales. Clearly, Microsoft needs to do something in this regard, and needs to do it fast. It needs to set the marketing machine for Windows Phone in motion to raise awareness on its platform, thus ensuring that new devices powered by it gain more traction among end users. Recently, Windows Phone was said to be suffering from lack of interest from wireless carriers and mobile phone makers, which translates into little to no marketing for devices powered by it. That needs to change, and Microsoft appears to be aware of it. Terry Myerson, Microsoft’s Corporate Vice President for Windows Phone, said in a recent interview with AllThingsD that the mobile OS does have an awareness problem. “People just don’t know about Windows Phone and if it could be for them and if they should consider it. When people try it, they generally love it,” he said. “We know we need to do something new and different,” Myerson said. However, he did not offer specific info on what Microsoft plans on changing. A better marketing campaign is one solution, and US wireless carrier Sprint tends to agree. The company has Windows Phones in its lineup, but won’t rush to add some more of them anytime soon. “We have a Windows device in our lineup, but honestly, it hasn’t done well enough for us to jump back into the fire. We told Microsoft: You guys have to go build the enthusiasm for the product,” Sprint’s VP of Product Realization, David Owens told PCMag. “We want to participate in the market, but we can’t build that brand by ourselves. We’re cautiously optimistic, but [Windows Phone] just hasn’t taken off,” Sprint Director of Product Development, Lois Fagan added. Apparently, new Windows Phone devices might arrive on shelves at Sprint sometime in August-September. No details on why that particular timeframe was chosen have emerged so far, but chances are that new, more appealing devices will be launched – maybe dual-core handsets running Windows Phone 8. At CES 2012, Microsoft unveiled the first LTE-capable Windows Phones, the HTC Titan II and Nokia Lumia 900, both expected to arrive on shelves at AT&T soon. This marks an important step forward for the platform, especially since the iPhone isn’t there yet. However, the Redmond-based company needs to work closely with partners to launch even more of these, as the industry is moving to the faster connectivity technology. Along with the new hardware capabilities, new devices will need to benefit from better marketing. Apparently, Microsoft has already made plans for this. Rumor has it that Microsoft is willing to spend over $100 million in 2012 for the marketing of Nokia Lumia 900, and $100 million more for pushing forth the entire Windows Phone lineup, and that its hardware and carrier partners will be involved as well.
You're reading Microsoft Needs To Set The Windows Phone Marketing Machine In Motion
What Inbound Content Marketing Needs To Have More Conversations
Inbound marketing is often associated with informative videos and blog posts. While both can be useful and entertaining for brand audiences, there are two ways you can engage them: live chat and conversational AI.
Businesses integrate chatbots and live chat into their websites and social media channels as part of their inbound marketing strategies. A chatbot or live chat representative greets visitors when they visit a business channel.
This article will help you understand how conversations shape the future of inbound marketing. These three factors will help you get a better understanding of how they can be used in your business’s inbound content marketing efforts.
1. Customers can Reach You at Any time via EmailBusinesses that grow their customer base beyond a certain size can make it difficult to keep up with every contact. Each prospect and customer feels that their problem or purchase is the most important. According to Drift’s State Of Conversational Marketing report, customers who are unable to access service after business hours increased their frustration by 1.4x between 2023 and 2023.
Chatbots and live chat solutions can be used to help customers, regardless of when they contact you. Instead of requiring customers to contact your company during business hours, give them the option to chat with you whenever they wish. This chat option will help reduce long wait times and improve customer service.
Live chat solutions can still cause long queues depending on the number of people seeking support and how many support staff you have. You might also consider deploying a chatbot in order to provide faster service for customers and potential customers who contact you about the most common questions. Bots can answer multiple questions at once with automated scripts. Chatbots can seamlessly communicate with prospects and customers even after hours.
Your chatbot script should sound natural and in line with your brand’s tone and style. Prospects will be more comfortable talking to a bot using natural, conversational language rather than one that sounds robotic.
Once they see the value of bots, your audience will also appreciate them. Customers will trust your brand and bots if they see that your bot can answer many of their questions.
Also read:
Best Video Editing Tips for Beginners in 2023
2. Chatbots can Provide Personalized Content to CustomersChatbots, just like live service representatives can tailor solutions for customers based on what the chatter has said, can share content with visitors based on what they have shared in the conversation.
A bot may direct someone searching for information on a topic or industry trend to a blog post. A bot can also direct users to pricing information on the brand’s website. This will depend on the type of software or knowledge base that the chatbot interface is linked to.
These personalized content recommendations don’t only depend on what customers ask in chat. The bot’s artificial intelligence processing (AI) can “remember” information from past conversations and use this knowledge to make future recommendations. Let’s say a user has had trouble accessing their account dashboard since the last time they contacted us. The chatbot may be able to help users with their next question about accessing their dashboard.
Loyalty is built by bots that provide personalized content to users. Because they can trust the bot to provide valuable information, they will want to interact with it.
There are many forms of content. Businesses know this already and produce a variety of content types, such as podcasts, blogs, and videos. Many of the content resources a business offers can be hidden deep within a website making it difficult for users to find.
3. Conversations can Boost Your Sales FunnelOne of the most difficult challenges for any business is getting prospects to become customers. You must guide prospects through a sales funnel, and ensure that they have the content for each stage.
Chatbots and live chat solutions can help you speed up your sales funnel efforts. Chatbots and live chat representatives can talk directly to the user to determine where they are in the sales funnel. While some people may be just starting their search, others might need more information before making a purchase.
Your chatbot or live chat service can assist with lead nurturing no matter where your user is in your sales funnel. With the permission of the lead, they can ask questions and answer customer product questions. They can also pass a lead on to a representative who can provide more detailed help.
A chatbot can be installed on your Facebook business page. A chatbot can greet someone who visits your Facebook page. This is a great way for customers to be redirected to your website so that they can find out more about a particular product or topic.
Want more Help with Your Inbound Content Marketing Efforts?Conversations can be a great way of supplementing your inbound content marketing efforts. However, you must ensure that you are still researching your competitors. You can use this information to help you engage your audience more effectively.
You can find out the type of content that your competitors are publishing by using our competitor website analysis feature. It’s an easy and efficient way to see what their content is like and how it’s performing.
Video Machine Learning: A Content Marketing Revolution?
Video marketing is being revolutionized by fast data, machine learning, and artificial intelligence. The dawn of data-driven video is upon us. Video takes the lion’s share of marketing spend and fast-growing mobile video is surpassing all other marketing methods.
Understanding behavior and content consumption is key in optimizing mobile video. Brands have an insatiable appetite for consumer engagement, as evident in brands’ adoption of video, report YouTube, Facebook and InMobi.
The industry is moving away from the video interruption ad model and premium video is taking a key spot. A major battle is brewing between video networks, publishers, and content creators. Those who have intelligent data will win the video marketing revolution.
With few exceptions, old school person-to-person media buying is fading fast. Machine learning is being used to ensure the optimal deal is always reached in programmatic video placement. We are seeing a torrent of data coming in from ad platforms, beacons, wearables, IoT, and so forth. This data tsunami is compounding daily, creating what the industry calls “fast data”. Video and human action on video is a big challenge due to consumption volume. The competitive weapons are now speed and agility when building an intelligent video arsenal.
In July, I attended the launch of Miip by InMobi, an intelligent video and ad unit experience. These units are like Facebook’s left and right slider units, but Miip has also implemented discovery. Check out the video to see more of what I’m talking about:
With all this technology, the one thing that remains true is content still must resonate with the consumer – and machine learning is creating a huge opportunity to match the right content with the right consumer.
We see big players like Tubmoguel seeing massive growth, as described in Mobile Programmatic Buying Is Taking Off. Programmatic spend in mobile now surpasses desktop by 56.2%, eMarketer points out.
Video Creation & GrowthLow-cost broadcast-quality video is here with iMovie HD and Camtasia Studio 8. Full commercials are edited on iPhones only. There is an explosion of professional content now. What was once cost-prohibitive is now the industry norm. With all this video technology unleashed, hundreds of YouTube stars were born. The cable cord-cutting acceleration is upon the cable networks now. As more high-quality digital video hits the scene this will fuel grater choice on the consumer’s terms.
In both cases, content engineering is a must-have (see 5 Hypnotic Mobile Native Video Content Marketing Methods).
Secrets To A Successful Video Strategy from Social@Ogilvy
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Data Driven Video StorytellingThis year, Cannes Lions was all about VIDEO storytelling with a big focus on data. Visual and mobile content experiences are personal. I am seeing a massive shift to data-driven journalism. Companies like Google News Lab, Facebook’s Publishing Garage, and Truffle Pig (a content creation agency) are all working with Snapchat, Daily Mail, and WPP – all powering scaled content creation.
[pullquote]“The power of digital allows content, platform, and companies to test and learn in real time before scaling.” -Max Kalehoff[/pullquote]
Hear more on this movement from David Leonhard from New York Times’ The Upshot, Mona Chalabi from Facebook Garage, and Ezra Klein and Melissa Bell from Vox:
Video is Not SpandexConsumers are not one-size-fits-all when it comes to how they consume content. The creation of content is a natural progress for using artificial intelligence (AI) technology. Machine learning has the ability to connect many data elements and test many hypotheses in real-time. Using humans to adjust the algorithms is “supervised learning”. “Unsupervised learning,” a self learning and constantly improving system, is the holy grail in AI.
The exciting part is when machine can create by themselves. We are witnessing this at Google: see Inceptionism: Going Deeper into Neural Networks.
Getting the right message to the right person is critical in obtaining a positive response. The delivery process and decision will impact the responsiveness. Each platform requires a different strategy. Companies like Tubemogul, Tremor Video, and Hulu all have programmatic video management.
The following are three examples of machine learning techniques being used to enhance video engagement levels:
Identify what visual objects induce habitual responses: What visual objects allow for higher consumer engagement? Visual content can then be grouped and that knowledge can be used over and over in later videos.
Machine learning predicts video consumption habits: What people watch tells you a great deal about their preferences. Measuring audience behavior across video types creates a consumption map. Consumption maps predict things like video placement and cycle times.
The type of visual content affects the reaction of a targeted segment. Machine learning can track the visual preference of the video segments. Each brand and content creator structure can achieve a new level of understanding. What does the audience find most appealing? Is there a large-scale pattern you can identify?
Visual ProgrammaticThe next frontier of mobile video is intelligence – the ability to predict, as well as adapt, content based on all the data available. We are seeing companies like chúng tôi indexing video libraries to recommend content. Netflix and Amazon have the capability to “predict” using supervised learning human curators. All this metadata in video is providing a treasure trove of information: now we’re connecting with the social graph changing the game.
Finding content that viewers will enjoy is the ultimate goal and extended deep video engagement is a big opportunity. Achieving this level of nirvana has its challenges: see Why Websites Still Can’t Predict Exactly What You Want. We are just scratching the learning algorithms surface of artificial intelligence.
In the age of intelligent data, audience insight is always a winning strategy. Those who tune their video content with intelligence will achieve higher levels of revenue.
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How To Remotely Control Windows Virtual Machine
This tutorial will tell you how to remotely control the Windows 11/10 virtual machine. Most people install Windows using VirtualBox and VMware. Sometimes we need to transfer files from the virtual machine to the host system and vice versa. Establishing a Remote Desktop Connection and simply carrying out a copy-paste operation is the best practice to transfer files from one Operating System to another.
To control Windows virtual machines, you need to allow remote connection first. Then, you can add users to allow him/her to connect to your computer remotely. For that, you need to follow these steps.
Remotely Control Windows Virtual Machine in Windows 11/10To control Windows virtual machine remotely in Windows 11, follow these steps:
Go to the Remote tab.
Select the Allow remote connections to this computer option.
However, if you are using Windows 8/8.1/7, you need to follow these steps.
Remotely Control Windows Virtual Machine in Windows 8.1/8/7Today we will see how a remote desktop connection can be established to control Windows 8 installed on VMware using a Remote Desktop connection from Windows 7 host system. But the same procedure will apply to Windows 10 too.
We will need to change some settings before starting the connection.
Settings for the Host System
Under Remote Assistance, the check-box ‘Allow Remote Assistance connections to this computer’ must be checked.
‘Allow connections from computers running any versions of Remote Desktop’ radio button must be checked
Settings for Windows Virtual Machine
In Windows 8 tap, the Control Panel tile.
Go to More Settings at the bottom of the settings list. You will find the same desktop interface of the Control Panel here.
Repeat the same operation as in Windows 7.
If you are using VMware Virtual Machine, you will find VMware Network Adapter installed in both the Host as well as Virtual System.
To find it press Window+R key to open Run command and type chúng tôi .
You will find VMware Network Adapter.
Assign a suitable non-identical IP Address to both the machines.
Now it’s time to start Remote Desktop Connection
Open Remote Desktop Connection
Enter the credentials to log on to Windows.
That’s it! It’s all done!
Use Remote Desktop from Windows 8/8.1Let us look at the steps.
Perform the above-mentioned settings on both the systems
Tap the Remote Desktop Tile
Enter the IP Address of the target system
Enter the credentials
Now you can easily transfer files from one system to another and perform various operations easily using Remote Desktop.
Read: Fix Your computer can’t connect to the remote computer error on Windows
How do I remotely control a VM?To remotely control a VM or Virtual Machine, you need to follow the aforementioned steps minutely. First, you need to set things up on the host computer so that you can connect to the virtual machine. Following that, you need to enter the correct IP details on the remote computer. For your information, you need to set up the virtual machine before following all these steps.
How can I remotely control someone’s Windows computer?There are multiple ways to control someone’s Windows computer. However, if you are using another computer, you can use remote desktop software, such as TeamViewer. It is one of the best and free solutions you can make use of to connect a Windows computer remotely.
That’s all! Hope this guide helped.
Microsoft Word Has Encountered A Problem And Needs To Close On Mac
If whenever you try to open Office Word on your Mac computer but receive the error prompt stating Microsoft Word has encountered a problem and needs to close, then this post is intended to help you. In this post, we will provide the most suitable solutions you can try to successfully resolve this issue.
Microsoft Error Reporting
Microsoft Word has encountered a problem and needs to close. We are sorry for the inconvenience.
When you encounter this error, opening the document again works fine. However, if the error is triggered by corrupted Word preferences, user account profile, application files or other programs running in the background preventing Word for Mac working properly, then further troubleshooting steps has to be taken, as this post will show.
Word has encountered a problem and needs to close on MacIf you’re faced with this issue, you can try the following suggestions and see if that helps to resolve the issue.
Reset Word for Mac preferences
Create new user account
Clean Boot system
Run Repair Disk Permissions
Uninstall and reinstall Office for Mac
Let’s take a look at the description of the process involved concerning each of the listed solutions.
1] Reset Word for Mac preferencesTo reset Word for Mac preferences, do the following:
Note: Resetting Word for Mac will remove custom preferences, such as keyboard shortcuts, or changes to the toolbars or dictionaries.
Quit all programs.
Open the Preferences folder and drag com.microsoft.Word.plist to the desktop. If you can’t find the file, continue to the next step.
Once done, start Word, if the error doesn’t resurface, you can quit Word, and drag one of the files back to its default location and test again. If the error re-appears, the file you just dragged back is corrupt. Move it to the Trash. If there’s still no error, drag the other file from your desktop to the Trash. The issue is now resolved.
However, if you start Word and the error surfaces, quit Word, and restore both files to their original location and then continue as follows:
Quit all programs.
Find the chúng tôi file, and drag it to the desktop.
Start Word and if you don’t get the error, quit Word, and drag chúng tôi from your desktop to the Trash. The issue is now solved. But if you received the error again, quit Word, and restore the file to its original location and try the next solution.
2] Create new user accountAs already pointed out, a corrupt user account could cause this error. In which case, you can create a new user account on your Mac computer, log into the new account and start Word from there and see if the Microsoft Word has encountered a problem and needs to close issue is resolved. Otherwise, try the next solution.
3] Clean Boot systemIf other programs are interfering with Word for Mac, you may encounter this error. In this case, you can Clean Boot the Mac system by following this chúng tôi support article to determine whether background programs are interfering with Office for Mac.
4] Run Repair Disk PermissionsApple’s macOS Disk Utility’s Repair Disk Permissions feature allows users to troubleshoot problems in Mac OS X 10.2 or later versions.
To run the Repair Disk Permissions, do the following:
Start the Disk Utility program.
Choose the primary hard disk drive for your computer.
Once the operation completes, start Word and see if the issue is resolved. If not, try the next solution.
Read: Outlook has encountered a problem and needs to close
5] Uninstall and reinstall Office for MacIf Word for Mac application files are corrupted, you’re most likely to encounter this error. To fix the corruption, you can uninstall Office for Mac and then reinstall the Office suite.
Any of these solutions should work for you!
Related post: Microsoft Word has stopped working on Windows.
Set Time Zone Automatically Greyed Out In Windows 11
There are a lot of apps and websites that can not be accessed without setting the correct time zone. Windows is well aware of this perk and has included an option to set the time zone automatically. However, according to some reports, the Set time zone automatically is greyed out on some Windows 11 and Windows 10 computers. In this post, we will talk about solutions for this error.
Can’t set time zone automatically in Windows 11/10 Why Is Set time zone automatically greyed out?The Set time zone automatically is a feature that only the administrator can access. They can give permission to the users to access this feature. If not, the feature will be greyed out in the Settings app. So, the IT admin needs to enable the Set time zone automatically before deploying the device. However, this doesn’t mean that the user can not enable the feature. There are some ways that we are going to talk about by which you can turn on the feature even after the deployment of the devices.
Also, if you are not connected to a network, check if your Location is turned off. Most of us tend to stop apps and services from accessing Location. If that is the case, you need to turn on the Location on your computer. Some users, who were not a part of any network and had Location services turned on also reported this issue. We have some solutions that can help them too. So, without wasting any time, let us go to the troubleshooting guide.
Fix Set time zone automatically greyed out in Windows 11If the Set time zone automatically is greyed out, follow the prescribed suggestions and solutions to resolve the issue.
Enable Location Services from Settings
Using Registry Editor
Using Group Policy
Troubleshoot in Clean Boot
Repair Windows Files
You may need to have administrative privileges to carry out some of the suggestions.
1] Enable Location Services from SettingsFirst of all, we should make sure that the Location services are not disabled on your computer. This is important as in order for Windows to set a time zone automatically, it needs to have an idea of your location. If the service itself is disabled and your location can not be fetched, there is a possibility that Windows will not allow you to enable the Set time zone automatically feature. So, follow the prescribed steps to enable Location Services on your Windows 11 computer.
Launch Settings by Win + I.
Enable the Location services and Let apps access your location options.
Now, reboot your computer and check if you are allowed to set the time zone automatically.
2] Use Registry Editor ComputerHKEY_LOCAL_MACHINESYSTEMCurrentControlSetServicestzautoupdate ComputerHKEY_LOCAL_MACHINESOFTWAREMicrosoftWindowsCurrentVersionCapabilityAccessManagerConsentStorelocation 3] Using Group PolicyOpen Group Policy Editor and navigate to the following setting:
Set the value of the Turn off Windows Location Provider setting to Not Configured.
4] Troubleshoot in Clean BootThere can be third-party software installed on your computer that has disabled the feature in question. Since we have no clue what this app is, we need to perform Clean Boot, which will disable all the non-Microsoft services, and then see if the option is still greyed out. In case, the option is not greyed out, then some third-party app is interfering and you will have to identify and disable it.
To perform Clean Boot, follow the prescribed steps.
Type “MSConfig” in the Search bar and hit Enter.
Go to Services.
This will launch your system in the Clean Boot state, check if the Set time zone automatically is still greyed out. If not, then you need to enable processes manually till you stumble upon the culprit. Once you know the culprit, remove it from your system and your issue will be resolved.
5] Repair Windows FilesNext up, let us try to repair your system files using some commands. We will be running some cmd commands that will scan and repair your system files. To do the same, first pull out Command Prompt with administrative privileges. Then run the following commands.
SFC /scannow DISM /Online /Cleanup-Image /CheckHealth DISM /Online /Cleanup-Image /ScanHealth DISM /Online /Cleanup-Image /RestoreHealthThese commands may take some time to complete their respective tasks. Once it’s done, go to Settings and see if the issue is resolved.
We hope that you can resolve the issue using the solutions mentioned in this article.
Also Read: Adjust for daylight saving time automatically is grayed out in Windows
How do I set Date and time automatically in Windows 11?When you set the Timezone, your date and time get set automatically as Windows looks at your timezone and fetch the related information using it as a reference. Although you can change the date and time manually, there is no need for you to do the same as the timezone that gets set automatically will always be accurate. To enable the automatic selection of timezone, follow the prescribed steps.
Open Settings.
Turn the toggle on for Set time automatically and Set timezone automatically.
Turn off the Settings and see if the issue is resolved.
Read:
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