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Google is stopping pixel tracking on YouTube, marketing budgets have declined, Facebook testing new scheduling option, Instagram offering more data control and Facebook changing how organic reach is calculated

Google has announced changes to third-party pixels on YouTube, which will be rolled out next year.

Quarter 3’s Bellwether Report has shown that economic and political uncertainty has had an effect on marketing budgets.

Facebook seems to be testing a new scheduling option that could improve organic impressions, although it is also changing how it calculates these impressions.

Instagram is ensuring users have more data control by adding new features that allow more visibility over third-party permissions.

Get all the details with this week’s news roundup.

Google removing pixel tracking from YouTube

Google will no longer allow third-party pixel tracking on YouTube from next year. The internet giant made the announcement in a blog, which revealed that marketers will need to revert to Google’s Ads Data Hub rather than pixels.

The hub has been created to provide a better way for marketers to track modern web activity, so the move could be beneficial for marketers.

The inability for pixels to track activity across all devices means that it can be difficult to access the data required to assess how effective an ad has been. To combat this, Ads Data Hub will give insights across all screens, including mobile apps.

It uses aggregated insights from a range of Google ad platforms, including Google Ads, YouTube and Display & Video 360. Ads Data Hub does, however, limit how user data can be used. While this is great for consumers in terms of privacy protection, it could have impacts for marketers.

Marketers can expect this change to be rolled out from the start of the new year so they should start to prepare for it now.

Marketing budgets see first decline in seven years

Marketing budgets across the UK during the third quarter of the year have been cut for the first time in seven years. According to the IPA’s quarterly Bellwether report, continued political and economic uncertainty seems to be having an impact on marketing budgets that have remained strong until this point.

The report revealed that a net balance of 0.5% of marketers revised their marketing budget down for Q3. Positively, 64.1% of those surveyed said their budgets weren’t changing, suggesting that many companies are waiting to see what effect Brexit will have on business following the October 31st deadline.

Digital marketing was the only area that reported an increase in budgets with 11.1% of companies saying they were growing budgets in this area. This was mirrored in the search marketing results, which saw budget growth of 6.1%. However, this is a slight decline overall, as last quarter 9.9% of businesses reported an increase in search marketing budgets.

Main media spending remained stagnant, with companies putting it on hold until the economic and political environments revealed more. This follows on from strong growth in Q1 (5.2%) and Q2 (5.6%) of the year.

Mobile marketing saw budgets fall by 0.06% while sales promotions (-2.3%), PR (-4.7%) and direct marketing (-7%) all saw significant drops in budget allocation. The biggest budget decrease was seen in the area of market research, which saw a huge 16.9% drop.

Joe Hayes, Economist at HIS Markit and author of the Bellwether Report, said: The latest Bellwether survey spells further disappointment for the UK marketing industry, which is suffering, just like the rest of the economy, as a result if spending delays, firms placing projects on hold and subdued business confidence. The UK economy has endured a tough year so far and firms have subsequently withdrawn discretionary spending to protect profit margins.

Facebook testing “suggested time” for sponsored posts

It looks as though Facebook is working on tools to help Pages improve their organic reach on the platform. The social network is reportedly testing a new feature for scheduled posts that allows users to select a suggested publication time rather than having to set a custom time.

The feature looks as though it is designed to enable Pages to reach audiences when they are most active on the platform. Based on the following week’s data, the function provides a time that is likely to improve a Page’s organic reach.

The function seems to use Facebook’s internal data, which means it could help Pages reach their audience and peak times an encourage engagement, something that is more difficult than ever now that Facebook is becoming ever more pay-to-play.

Instagram providing greater data control for users

Instagram is working toward giving its users more control over the data that is shared to third-party apps and services through new features. The social media platform has launched new in-app features offering people greater control of their data.

One of the new features will allow users to make it easier to manage what third-party services are connected to their accounts.

Many apps and websites often allow users to import their photos from Instagram or to connect with Instagram, which means these third parties often have access to some personal information. Users will now be able to see which third-parties currently have access and to revoke that access where necessary.

Users will be able to go to “Settings” in the Instagram app, select “Security” and then “Apps and Websites”. Here they’ll see the list of third-party services.

On top of this change, the platform is also making sure users know what specific data is being requested by third parties. Instagram has introduced an updated authorization screen that lists all the information being requested by a third party. Users can then “cancel” or “authorize” access from this screen.

While these features have now been launched by Instagram, they will be rolled out over the next six months, so not everyone will have access to them at the moment.

Facebook changing organic impression calculations

Facebook is changing how it calculates organic impressions with the changes rolling out across the platform between October 17th and 28th. Unfortunately for social media managers, the changes will likely mean that organic impressions will see a decline, not good news considering how hard it is to get seen organically across the platform now.

Currently, Facebook is not able to provide estimates on how these changes might affect Pages, but it is likely that they will result in dips across the board.

You're reading News Roundup 18Th October 2023

News Roundup 15Th March 2023

This week saw Facebook’s family apps get into trouble, leaving billions of people across the world unable to access accounts or upload content.

Advertisers have shared concerns about the possible effects of Brexit in the wake of continued uncertainty.

An independent review has led to the UK government to call on the CMA to look at competition in digital media.

Finally, Facebook has removed a network of around 100 fake accounts, pages and groups after they were found to be working together to spread head speech.

Find out more about all of these stories in our latest news roundup.

Facebook outage affects billions worldwide

Wednesday (March 13th) saw Facebook and all of its products suffer the most severe outage ever. The social media platform experienced a global disruption that left it, as well as Instagram and WhatsApp, mostly inaccessible for over 14 hours.

The last time Facebook had issues like this was in 2008 when users were unable to access the platform for an extended period of time. However, this only affected the site’s 150 million users. Today, Facebook alone has around 2.3 billion users, with Instagram and WhatsApp also having a large number of followers.

Issues began to arise on Wednesday afternoon and although Facebook announced on Twitter that it was working to address the issues, the apps only seemed to improve on Thursday morning.

Rumours soon began circulating on other social media platforms that the issues were caused by a Distributed Denial of Service (DDoS) attack. However, Facebook took to Twitter to deny that this was the case. However, the platform has yet to reveal exactly what the cause of the outage was.

“If the broader environment is disrupted then we will see impacts to the vibrancy and spend in our sector as well as disinvestment at a commercial level.”

WHO calls for stricter online ad regulations to protect children’s health

“We are using the wrong ammunition for a very significant problem. These technological innovations make our restrictions void – they no longer work in this context,” Dr Breda said at the launch of WHO’s report.

“We need to know more about children to understand how to protect them in the best possible way,” said Dr Breda. “We need to know how old they are, whether they are boys or girls, where they are from, their social economic status. We even need to know what sort of digital device they use.”

Government requests UK digital ad market competition review

UK chancellor Philip Hammond has called on the Competition and Markets Authority (CMA) to launch a review of the UK’s digital ad market and the dominance of Facebook and Google.

This request follows on from the results of an independent report that was commissioned by the government. The report found that tech giants do not face enough competition, which results in consumers having less choice. According to the report, the UK’s competition framework doesn’t currently suit digital markets and the economic challenges that they create on a local and global scale.

Following these findings, the independent report recommends a formal look at both tech giants to assess their market influence. It also suggested that rules relating to company mergers are needed to allow the government to have more power to step in when digital acquisitions are set to take place that could affect competition and ultimately leave consumers with less choice.

Writing to Lord Tyrie, the chairman of the CMA, Mr Hammond said: The CMA’s expertise and information gathering powers make it uniquely placed to shine a light on this sector, which has been widely described as lacking transparency, and when appropriate to make recommendations to government.”

The CMA has said that if there is an orderly exit from the EU, which will provide it with the resources, it will indeed launch a review to assess the way in which regulation can affect competition.

Facebook removes fake account network spreading hate speech

Facebook has successfully removed a network of over 100 accounts and pages that were being used to propagate hate across the UK via the social media platform. The accounts were removed due to “coordinated inauthentic behaviour” across its social networks. This is the first time Facebook has taken this action accounts based in the UK that were attempting to influence members of the British public.

According to Facebook, the pages and accounts removed were spread over both Facebook and Instagram. Some were set up as far-right activists while others were created to be their opponents.

Around 175,000 people followed the fake pages on Facebook, which had names like “Anti Far Right Extremists” and “Athiest’s Research Centre”. A further 4,500 people followed the pages on Instagram, said Nathaniel Gleicher, Facebook’s head of cybersecurity policy.

He continued to say that while Facebook has been making progress when it comes to stopping this type of abuse of the social media networks, it continues to be a challenge. One of the reasons for this is the people responsible for networks like this tend to be “determined and well-funded.” As a result, Facebook needs to constantly improve in order to stay ahead of the perpetrators.

The platform also works closely with law enforcement and security experts to counter activities like this, with Mr Gleicher saying that “Their collaboration was critical to these investigations.”

News Roundup 26Th July 2023

Omnichannel is the preferred marketing method, Facebook sees app usage decline, Instagram testing new Stories notification list, Pinterest launches Mobile Ad Tools and Facebook reaches $5 billion data privacy agreement

Facebook has had a bit of a busy week, with internal research looking at its app’s decline going public and the $5 billion US Justice Department fine being confirmed. On top of this, the platform has also agreed to a raft of new data privacy measures with the FTC.

In other news, research has revealed that consumers from all generations prefer an omnichannel experience rather than just a traditional or purely digital approach.

Instagram is reportedly testing a new type of notification list for Stories, which could be a sign that new features are on the horizon.

Read about these stories in more detail below.

Omnichannel marketing is the preferred method for all generations

Despite the push behind digital marketing over the last few years, omnichannel is still the way to go when it comes to building relationships with customers. According to new research by the Chief Marketing Officer (CMO) Council in partnership with Pitney Bowes, an omnichannel approach to marketing is the most effective for all generations.

The research found that of 2,000 consumers surveyed, over 85% said they prefer the omnichannel approach with brands reaching them both digitally and in person. In fact, brands interacting with consumers across different mediums was deemed critical by 91% of respondents, with 29% saying they want organizations to be more readily available for communication on demand.

This means that incorporating aspects like social media and email with in-person interactions will help brands meet with customers’ wants and expectations.

The study was originally intended to provide brands with insight into millennial and Gen Z consumers. Although there is a strong expectation that both of these consumer classes are slightly disconnected from in-person experiences due to their interest in social media, it seems that this is far from the case.

In fact, there are a number of similarities between younger and older generations, such as Baby Boomers and the Silent Generation. For example, most consumers across generations are happy for brands to access to personal data if it means that their needs will be better understood.

Jeff Winter, vice president of Marketing and Communications at Pitney Bowes, said: “It’s incredible to note how even the newest and most exciting of digital channels continue to evolve as consumer preference fully embraces the omnichannel opportunity. Whether by traditional means of communication, or more modern means like video and chatbot, one constant remains: everyone wants to be treated as an individual and it is up to us to deliver on that promise”

Internal Facebook analysis shows a decline in app use

The last few years have seen Facebook usage decline, with more users switching to other social media channels, such as Instagram. In fact, internal research from Facebook seen by The Information has revealed that the social media giant is very aware of the fall in usage.

Facebook’s internal data science team has found that unless the platform can change usage trends, the future of the app could be in crisis.

The Information said: “[Facebook researchers] warned that if enough users started posting on Instagram or WhatsApp instead of Facebook, the blue app could enter a self-sustaining decline in usage that would be difficult to undo. And although such “tipping points” are difficult to predict, they should be Facebook’s biggest concern.”

Until now, the trend has only been viewed externally, but this internal data shows that speculation and other surveys were correct. Reportedly, Facebook started to see a decline in usage when Snapchat began to grow in popularity, with younger generations opting for ‘the anti-Facebook’ app. This is why Facebook attempted to buy Snapchat back in 2013, creating similar functions to the app when it’s offer was rejected.

However, for now, it still seems that Facebook is a viable option for marketers, although you may want to start looking at broadening your strategy in order to reach a wider audience.

Instagram testing new Stories notifications

Instagram is now testing new notification tools for its Stories feature as it continues to grow in popularity. A new ‘Stories About You’ listing is reportedly being tested in the app, as reported by Jane Manchun Wong, a reverse engineering expert, on Twitter.

It looks like the new section will list Stories that a user has been mentioned or tagged in by the original poster. This will separate this type of Stories notification from the app’s other notification list.

As well as making it easier for general Instagram users to see their Stories notifications, this new list could be highly beneficial for high-profile users, allowing them to respond to relevant mentions in a timely way.

With Instagram Stories now reaching 500 million daily active users, it makes sense that Instagram start looking at ways to improve the Stories experience. Although this functionality isn’t adding anything new, it will provide more clarity on notification types. It could also be a change that comes ahead of new functionality down the line.

Pinterest launching Mobile Ad Tools

Following on from the introduction of a new suite of self-serve tools designed to help businesses reach more users and measure their campaigns’ success, Pinterest is offering easier ad creation, along with consolidated targeting options. According to the platform, Mobile Ad Tools allow brands to drive performance, increase awareness and reach new customers while staying in budget.

These new tools are currently being made available to users in the US but global expansion will take place soon.

Facebook reaches $5 billion settlement and privacy agreement

Facebook has officially been fined $5 billion by the US Justice Department for data privacy violations following the Cambridge Analytica scandal. The scandal saw data from over 50 million Facebook user profiles accessed by the now-defunct Cambridge Analytica in order to influence voters. Facebook has also been handed a $100 million fine from the SEC for the issue.

In addition to the fine, the social media giant has also agreed to new measures to protect user data. Facebook explained that it has agreed with the Federal Trade Commission (FTC) that will see a range of new measures implemented.

According to the FTC, these include:

Facebook must exercise greater oversight over third-party apps, including by terminating app developers that fail to certify that they are in compliance with Facebook’s platform policies or fail to justify their need for specific user data.

Facebook must provide clear and conspicuous notice of its use of facial recognition technology, and obtain affirmative express user consent prior to any use that materially exceeds its prior disclosures to users.

Facebook must establish, implement, and maintain a comprehensive data security program.

Facebook must encrypt user passwords and regularly scan to detect whether any passwords are stored in plaintext.

Facebook is prohibited from asking for email passwords to other services when consumers sign up for its services.

Facebook has also agreed to more oversight from officials from the FTC and the US Justice Department, meaning there will be more levels in place for its detection and transparency methods.

Top 10 Most Important Cryptocurrencies To Invest In October 2023

Investing in these cryptocurrencies is going to be profitable for you in October 2023.

The cryptocurrency industry is still in its early stages and crypto-assets are subject to massive market volatility. When the prices increase, investors are attracted to the industry and with market crashes, they incur heavy losses. But there are certain strategies that experienced investors use to make money with cryptocurrency. Cryptocurrency trading is the most popular method to make money but there is a lot of volatility which makes it highly risky. But owing to the market’s immense growth potential, there are other effective strategies to make profits with cryptocurrency. Here is the list of the most profitable cryptocurrencies you can invest in in October 2023.  

Bitcoin (BTC)

Market cap: Over US$821 billion Created in 2009 by someone under the pseudonym Satoshi Nakamoto, Bitcoin (BTC) is the original cryptocurrency. As with most cryptocurrencies, BTC runs on a blockchain, or a ledger logging transaction distributed across a network of thousands of computers. Because additions to the distributed ledgers must be verified by solving a cryptographic puzzle, a process called proof of work, Bitcoin is kept secure and safe from fraudsters. Bitcoin’s price has skyrocketed as it’s become a household name. Five years ago, you could buy Bitcoin for about $500. As of Sept. 30, 2023, a single Bitcoin’s price was over $43,000. That’s the growth of about 8,600%.  

Ethereum (ETH)

Market cap: Over US$353 billion Both a cryptocurrency and a blockchain platform, Ethereum is a favorite of program developers because of its potential applications, like so-called smart contracts that automatically execute when conditions are met and non-fungible tokens (NFTs). Ethereum has also experienced tremendous growth. In just five years, its price went from about US$11 to almost US$3,000, increasingly more than 27,000%.  

Tether (USDT)

Market cap: Over $68 billion Unlike some other forms of cryptocurrency, Tether is a stablecoin, meaning it’s backed by fiat currencies like U.S. dollars and the Euro and hypothetically keeps a value equal to one of those denominations. In theory, this means Tether’s value is supposed to be more consistent than other cryptocurrencies, and it’s favored by investors who are wary of the extreme volatility of other coins.  

Cardano (ADA)

Market cap: Over $67 billion Somewhat later to the crypto scene, Cardano is notable for its early embrace of proof-of-stake validation. This method expedites transaction time and decreases energy usage and environmental impact by removing the competitive, problem-solving aspect of transaction verification present in platforms like Bitcoin. Cardano also works like Ethereum to enable smart contracts and decentralized applications, which are powered by ADA, its native coin. Cardano’s ADA token has had relatively modest growth compared to other major crypto coins. In 2023, ADA’s price was US$0.02. As of Sept. 30, 2023, its price was at US$2.10. This is an increase of over 10,500%.  

Binance Coin (BNB)

Market cap: Over US$64 billion The Binance Coin is a form of cryptocurrency that you can use to trade and pay fees on Binance, one of the largest crypto exchanges in the world. Since its launch in 2023, Binance Coin has expanded past merely facilitating trades on Binance’s exchange platform. Now, it can be used for trading, payment processing, or even booking travel arrangements. It can also be traded or exchanged for other forms of cryptocurrency, such as Ethereum or Bitcoin. Its price in 2023 was just $0.10; by Sept. 30, 2023, it had risen to over US$382, a gain of more than 382,000%.  

XRP (XRP)

Market cap: Over US$44 billion Created by some of the same founders as Ripple, a digital technology and payment processing company, XRP can be used on that network to facilitate exchanges of different currency types, including fiat currencies and other major cryptocurrencies. At the beginning of 2023, the price of XRP was US$0.006. As of Sept. 30, 2023, its price reached US$0.94, equal to a rise of over 15,700%.  

Solana (SOL)

Market cap: Over US$41 billion Developed to help power decentralized finance (DeFi) uses, decentralized apps (DApps), and smart contracts, Solana runs on a unique hybrid proof-of-stake and proof-of-history mechanisms that help it process transactions quickly and securely. SOL, Solana’s native token, powers the platform. Launched in 2023, SOL’s price started at $0.77. By August 2023, its price was almost US$140, a gain of about 18,000%.  

USD Coin (USDC)

Market cap: Over US$31 billion Like Tether, USD Coin (USDC) is a stablecoin, meaning it’s backed by U.S. dollars and aims for a 1 USD to 1 USDC ratio. USDC is powered by Ethereum, and you can use USD Coin to complete global transactions.  

Polkadot (DOT)

Market cap: Over US$28 billion Cryptocurrencies may use any number of blockchains; Polkadot (and its namesake crypto) aims to integrate them by creating a cryptocurrency network that connects the various blockchains so they can work together. This integration may change how cryptocurrencies are managed and have spurred impressive growth since Polkadot’s launch in 2023. Between September 2023 and Sept. 30, 2023, its price grew 872%, from US$2.93 to US$25.61.  

Dogecoin (DOGE)

Market cap: Over US$26 billion

The cryptocurrency industry is still in its early stages and crypto-assets are subject to massive market volatility. When the prices increase, investors are attracted to the industry and with market crashes, they incur heavy losses. But there are certain strategies that experienced investors use to make money with cryptocurrency. Cryptocurrency trading is the most popular method to make money but there is a lot of volatility which makes it highly risky. But owing to the market’s immense growth potential, there are other effective strategies to make profits with cryptocurrency. Here is the list of the most profitable cryptocurrencies you can invest in in October 2023.Created in 2009 by someone under the pseudonym Satoshi Nakamoto, Bitcoin (BTC) is the original cryptocurrency. As with most cryptocurrencies, BTC runs on a blockchain, or a ledger logging transaction distributed across a network of thousands of computers. Because additions to the distributed ledgers must be verified by solving a cryptographic puzzle, a process called proof of work, Bitcoin is kept secure and safe from fraudsters. Bitcoin’s price has skyrocketed as it’s become a household name. Five years ago, you could buy Bitcoin for about $500. As of Sept. 30, 2023, a single Bitcoin’s price was over $43,000. That’s the growth of about 8,600%.Both a cryptocurrency and a blockchain platform, Ethereum is a favorite of program developers because of its potential applications, like so-called smart contracts that automatically execute when conditions are met and non-fungible tokens (NFTs). Ethereum has also experienced tremendous growth. In just five years, its price went from about US$11 to almost US$3,000, increasingly more than 27,000%.Unlike some other forms of cryptocurrency, Tether is a stablecoin, meaning it’s backed by fiat currencies like U.S. dollars and the Euro and hypothetically keeps a value equal to one of those denominations. In theory, this means Tether’s value is supposed to be more consistent than other cryptocurrencies, and it’s favored by investors who are wary of the extreme volatility of other coins.Somewhat later to the crypto scene, Cardano is notable for its early embrace of proof-of-stake validation. This method expedites transaction time and decreases energy usage and environmental impact by removing the competitive, problem-solving aspect of transaction verification present in platforms like Bitcoin. Cardano also works like Ethereum to enable smart contracts and decentralized applications, which are powered by ADA, its native coin. Cardano’s ADA token has had relatively modest growth compared to other major crypto coins. In 2023, ADA’s price was US$0.02. As of Sept. 30, 2023, its price was at US$2.10. This is an increase of over 10,500%.The Binance Coin is a form of cryptocurrency that you can use to trade and pay fees on Binance, one of the largest crypto exchanges in the world. Since its launch in 2023, Binance Coin has expanded past merely facilitating trades on Binance’s exchange platform. Now, it can be used for trading, payment processing, or even booking travel arrangements. It can also be traded or exchanged for other forms of cryptocurrency, such as Ethereum or Bitcoin. Its price in 2023 was just $0.10; by Sept. 30, 2023, it had risen to over US$382, a gain of more than 382,000%.Created by some of the same founders as Ripple, a digital technology and payment processing company, XRP can be used on that network to facilitate exchanges of different currency types, including fiat currencies and other major cryptocurrencies. At the beginning of 2023, the price of XRP was US$0.006. As of Sept. 30, 2023, its price reached US$0.94, equal to a rise of over 15,700%.Developed to help power decentralized finance (DeFi) uses, decentralized apps (DApps), and smart contracts, Solana runs on a unique hybrid proof-of-stake and proof-of-history mechanisms that help it process transactions quickly and securely. SOL, Solana’s native token, powers the platform. Launched in 2023, SOL’s price started at $0.77. By August 2023, its price was almost US$140, a gain of about 18,000%.Like Tether, USD Coin (USDC) is a stablecoin, meaning it’s backed by U.S. dollars and aims for a 1 USD to 1 USDC ratio. USDC is powered by Ethereum, and you can use USD Coin to complete global transactions.Cryptocurrencies may use any number of blockchains; Polkadot (and its namesake crypto) aims to integrate them by creating a cryptocurrency network that connects the various blockchains so they can work together. This integration may change how cryptocurrencies are managed and have spurred impressive growth since Polkadot’s launch in 2023. Between September 2023 and Sept. 30, 2023, its price grew 872%, from US$2.93 to US$25.61.Dogecoin has been a hot topic thanks to celebrities and billionaires like Elon Musk. Famously started as a joke in 2013, Dogecoin rapidly became a prominent cryptocurrency option, thanks to a dedicated community and creative memes. Unlike many other cryptos, such as Bitcoin, there is no limit on the number of Dogecoins that can be created, which leaves the currency susceptible to devaluation as supply increases. Dogecoin’s price in 2023 was US$0.0002. By Sept. 30, 2023, its price was at US$0.20—a 101,800% increase.

Top 10 Cryptocurrencies With Best Growth Potential In October 2023

The scope of cryptocurrencies in a digital wallet is rising tremendously across the global cryptocurrency market. Cryptocurrency prices have started surging up from October 1, 2023, where Bitcoin has reached US$43k after a drop in September. Meanwhile, Ethereum is also up over 1% than the last week, several cryptocurrencies are showing maturity. Here is a list of the top 10 cryptocurrencies with the best growth potential in October 2023 for investors to gain higher returns in the nearby future.  

Top 10 cryptocurrencies with best growth potential in October 2023 Cardano

Cardano is expected to show one of the best growth potentials in October after having difficulty in September. The market cap faced a massive drop from US$90 million to US$66 billion. In October, the current cryptocurrency price is US$2.20 from a fall of US$1.19. The 25-day and 50-day moving averages have also made a bearish crossover pattern to bounce back in October. Cardano cryptocurrency will be more matured with a strong capitalization as well as will support smart contracts in the future.  

Polkadot Solana

Solana is expected to be a cryptocurrency with the best growth potential in October 2023 with the current cryptocurrency price of US$139.93. The price action of Solana has withstood the sharp correction in cryptocurrencies with a next step to regain R2 monthly resistance within a few weeks in October. Solana has risen to become the sixth-largest cryptocurrency by market capitalization.  

ShibaInu

ShibaInu has gained success in the cryptocurrency market as a so-called ‘Dogecoin Killer’. ShibaInu can surpass US$0.00001 starting from October while hitting US$0.000016 in December. It is expected that this cryptocurrency will increase the price and become more matured gradually on a regular basis from October.  

USD Coin

The current price of USD Coin is US$1.00 and it is expected to show growth in October with US$1.28 while showing the maximum price of US$1.60 in the future. It is a stablecoin that is backed by a US dollar with a 1:1 ratio. It is also powered by Ethereum so there is very little volatility in this cryptocurrency for the digital wallet.  

Ethereum

Ethereum is one of the top 10 cryptocurrencies that has shown tremendous potential in the last five years when the cryptocurrency price hit US$3,000 from a mere US$11 with over 27,000%. Thus, investors can expect Ethereum to show its best growth potential in October to gain higher ROI in the cryptocurrency market. Though it faced some difficulties in September it is trading at US$3,000.26on on the first day of October in a digital wallet. It is trading along with the 50-day and 100-day exponential moving averages with a bearish pennant pattern.  

Dogecoin

The current price of one of the top cryptocurrencies is US$0.2026 while it is expected to hit US$0.3387 in October 2023. Dogecoin is a profitable cryptocurrency with growth potential for investors. But, the volatility of the price depends on the tweets from Elon Musk— may hit an all-time height or incur a massive drop within a few seconds.  

XRP

XRP is known for hovering beneath the 1.000 ratios with the sustained short-term ability with a current price of US$0.9531. This level is important for XRP to show growth potential in the coming days of October for investors. It is expected to hit within a range of US$0.630 and US$1.260 within a few days.  

Tether

Tether is one of the top cryptocurrencies as well as a popular stablecoin in the digital wallets of investors. It is known for providing stability instead of volatility to the cryptocurrency market. The cryptocurrency price is expected to hit US$1.28 in October while the current price on October 1, 2023, is US$1.  

Binance Coin

Apple News 2023 Midterm Elections Section Puts Us Politics In Spotlight

Apple News 2023 Midterm Elections section puts US politics in spotlight

Apple is adding a 2023 Midterm Elections section to Apple News, promising curated updates and exclusive highlights about the upcoming US elections. The news app will get a brand new segment and a banner highlighting it in the For You tab, the Top Stories tab, and the Spotlight tab.

Apple News was added to iOS in late 2024 as part of iOS 9, a way for the company to get in on the news aggregation market. It pulls together content from top sources as well as recommending articles and features based on the user’s reading habits. At WWDC 2023 earlier this year, Apple confirmed that Apple News would be coming to macOS as part of the upcoming 10.14 update, along with adding subscription support.

Today’s announcement about midterm election news is another example of Apple pushing its aggregator to the fore. “Today more than ever people want information from reliable sources, especially when it comes to making voting decisions,” Lauren Kern, editor-in-chief of Apple News, said of the update. “An election is not just a contest; it should raise conversations and spark national discourse.”

“By presenting quality news from trustworthy sources and curating a diverse range of opinions, Apple News aims to be a responsible steward of those conversations and help readers understand the candidates and the issues.”

As part of the new election tab, there’ll be several special features. “The Conversation,” Apple says, will be a set of opinion columns “about hot-button issues” from a variety of sources. “On the Ground,” meanwhile, will focus on more local reporting, highlighting articles that examine issues particularly topical to the reader’s location.

It’s likely to bring back to the fore questions about the power of curated news in the process. One of the key criticisms leveled retroactively about the 2024 US Presidential election was how news was weaponized, with targeted stories – either false, exaggerated, or organized by players with a mind to misleading or swaying the electorate – used to manipulate voters. That, combined with a growing divide between Republicans and Democrats and a similar mistrust of news sources perceived as partisan, has led to very different accounts of the same situation.

That’ll be all the more important, given how much rests on the upcoming Midterms. As the first significant voting opportunity following the 2024 Presidential race, it’s widely seen as an opportunity for the Democrats to take a greater foothold in the currently Republican-held three branches of government. On the opposite side, it’s also being viewed as a thermometer to take the temperature of voters after a year of President Trump’s government.

Apple hasn’t given a full list of the sources it will aggregate from, though both Vox and Fox News – generally considered heavily weighed to the left and to the right, respectively – are name-checked. It will also have the Washington Post’s “Election Now” section, with data-led analysis, along with Axios’ weekly briefing and Politico’s “Races to Watch” for a breakdown of the more hotly-contested areas.

Only Apple News users in the US will see the 2023 Midterm Elections section. Apple says it’ll be available through to the elections themselves, which will be held in November.

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