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The fact that people use SEO copywriting services really isn’t earth shattering news. How each business uses those services and/or tools is really up to the business owner. What it boils down to is how these services affect your business.
Do you know where your next dollar is coming from? Have you been blogging and networking, only to see you’re still in the same place you were a year ago? Have you spent hundreds of dollars and tons of hours, only to see minimal ROI?
News Flash: The ones seeing their efforts come to fruition are the ones that implement strategic plans based on hard data. In other words, those who convert hard data into attainable goals – whether they do this themselves or hire the professional copywriters to do it for them.
Now, affiliate marketers will tell you the money is in the list; I’m going to tell you it’s not true. Your list is just a visual representation of the ability to communicate. Don’t ever think of your community as just a list.
I’ve said it before and I’ll say it again; build a relationship with those people. Talk to them. Spend time on their blogs; spend time connecting with them on Facebook, Twitter, meet-ups and conventions. That’s how you make connections, and that’s how they become real. They connect with you because of trust, not because you’re blowing up their accounts with spam.Search or Social Media?
Many business owners think they have to choose – like SEO and social media are enemies and can’t coexist in the same marketing strategy. Well, they can, they do, and they play well together.
The SEO is what you use for your search results. The social media is what you use to develop trust. When your community searches for you in the SERPs, they’ll automatically feel a sense of connection when your results come up.
So, with this in mind, imagine if you have targeted connections with the people on your Facebook profile, blog and/or Twitter feed. Imagine that they not only search for your product, but also already know you and have heard of you. What do you think will happen?
I’ll give you one second to think about it. Moving on, you’ll see that’s how SEO efforts and social media can work hand in hand.Promote Your Business in Social Networks
Target the right networks. What are the right networks? For us, Facebook, Twitter and blogging worked, giving us a 65% jump in our site traffic. For you, it may be Biznik, Twitter and Tumblr.
Test – Facebook, Twitter and blogging for a few months. Find out if you get the same results as we did. If not, replace the process bringing the lowest amount of traffic with another network, and so on. Keep testing until you find what works best for you!For Top Visibility on the Web
Build link partnerships with other, relevant sites and keep control of the links you point away from your site. Don’t just give a link because someone asked, in other words. Make sure outgoing links are relevant to your site. Your best bet is to develop connections with the owners of relevant sites (through social networking!).
Make sure you have a sitemap, which helps visitors and search spiders navigate to your most important pages.
Tighten your meta information: this is an area where people often hire the copywriters. Whether search engines count this or not, your visitors will. Don’t ignore it; “Home” just doesn’t have the draw that an actual title would have.
Manage your reputation within the community. If someone complains about your product/service/brand, make sure you’re there to address the problem. Not only will this help you with higher visibility, but it will also help you keep your reputation positive – and a positive online reputation is gold.Target a Proper Niche
Every website has a niche; the only difference is the size of the niche. For example, SEO is a niche; it’s just a really big one with a lot of competition. Your job is to make sure you’re targeting the most relevant niche for your product/services.
Keywords that best suit your services/products for SEO
Use keywords your users are looking for. The only way to find out what they’re looking for is to know your business – and your consumers – inside and out. For example, who are your clients? How did they find you? What are they looking for?
Look at your analytics data to see where people are coming from; talk to your consumers. Don’t be afraid to ask your customers and visitors how they found your site. Use your social media connections and analytics data to find the best combination of keywords.
Optimize your site for search engines
What does this mean, exactly?
Make sure your most important terms can be found in your tags.
Test! How do you know your meta information is working? How do you know whether your titles are bringing in visitors? The way you show up on the SERPs is so important; testing your tags would be to your benefit. Don’t ignore this step!
Google doesn’t show more than 70 characters of a title. That’s not much space, so you need the ability to write value behind each word. Most of you are probably thinking you don’t want to sound like a car salesman. You don’t have to; you just have to know how to used words without any fat. You see excellent examples on billboards and in magazines.
Make sure your content fulfills the promise of the title. Again, this is where copywriting services are often used; if writing good copy were easy, everyone would be doing it.
I notice a lot of people missing this step. They simply take keywords and shove them in titles and descriptions. If this is you, what are you thinking? This real estate is where you have to bring your visitors in.
Use actionable words like “Read”, “Discover”, “How to”… Make these words pop out of your page.
Use the description to tell them what’s on the page. Don’t fill it full of B.S!
Close them with something actionable like “Download”, “Test” or “Buy”, etc. – then brand yourself.
Whether you’re writing articles, blogs or just plain web pages, relevance is the key. If you can’t find the right tone and no matter what you do visitors aren’t sticking around, have a professional copywriter look your content over. They may be able to pinpoint what you’re missing.
Use your primary keyword, then your actionable words with secondary terms, then your brand name: SEO – How the Experts Do It – Level343 SEO Company (just an example). You have to get into the habit of writing short, sweet tags that work.
Now, you may have read all this and wondered where to start. Here’s a hint: start with your site and quality of information. Get your online business looking as tight and professional as a physical store would look. In the meantime, build up those social relationships. Get active in your community.
By the time your online business is strong, your community will be growing strong as well. Bring them together, networking with people who are actually interested in your industry. The rest will follow!
You're reading Online Business Promotion That Works: Seo, Copywriting And Social Media
The academia/media relationship refers to the interaction and exchange of information between academia (including research institutions and universities) and the media. This relationship can be complex, as the media is crucial in disseminating research findings and other information about academic work to a wider audience. However, it can also oversimplify or sensationalize research findings, leading to misunderstandings or misrepresentations of the work. To help address these issues, many academics have started to engage more actively with the media through activities such as writing op-eds, participating in public debates, and working with science journalists. This helps ensure that research findings are accurately communicated and can impact society more.Pros
In addition, the media can bring attention to important issues and problems that academics are working on, leading to increased funding and support for research. This can be particularly important in fields such as science and technology, where media coverage can help to build public support for research initiatives.
The media can significantly shape public opinion and policy by highlighting academic research and other information. When the media covers research findings and other academic work, it can bring attention to important issues and problems and help to build support for policy changes. For example, if the media reports on research showing the negative effects of a particular policy or practice, it may help to build public support for change and lead to the development of new policies.
On the other hand, if the media downplays or ignores research critical to a particular policy or practice, it may be more difficult for academics to influence policy change. Overall, the relationship between academia and the media is important, and both sides need to work together to promote a better understanding of research and its impact on society. This may involve writing op-eds, participating in public debates, and working with science journalists to ensure that research findings are accurately communicated and can inform policy decisions.Cons
One of the main drawbacks of the media in academia is that it can sometimes oversimplify or sensationalize research findings, leading to misunderstandings or misrepresentations of the work. This can be particularly problematic in science, where accurate and precise communication is essential. Another potential drawback is that the media may prioritize certain types of research or stories over others, resulting in an incomplete or biased portrayal of the work in academia. This can be especially problematic when it comes to issues of diversity and inclusivity, as media coverage may need to reflect the experiences and perspectives of underrepresented groups accurately.
In addition, the media can sometimes emphasize sensational or controversial research rather than more mundane but still important research. This can lead to a distorted view of the work being done in academia and may not accurately reflect the day-to-day realities of research.How Can The Cons Be Countered?
There are several ways that professionals can work to improve the relationship between media and academia
Engage with the Media − Many academics would prefer to engage with the media, but this can be a valuable way to promote the work of academia and ensure that research findings are accurately communicated. This may involve writing op-eds, participating in public debates, or working with science journalists to help explain research findings in a clear and accessible way.
Promote Accuracy − It is important to ensure that research findings are accurately communicated in the media. This may involve working with journalists to explain the research’s limitations and context and avoid oversimplifying or sensationalizing the findings.
Foster Collaboration − Building relationships with media professionals can help to improve the relationship between academia and the media. This may involve inviting journalists to academic conferences or hosting events to facilitate discussions between academics and media professionals.
Educate the Public − Engaging with the public can be a valuable way to promote a better understanding of research and its impact on society. This may involve giving talks or lectures to community groups or writing articles or blog posts that explain research findings in layperson’s terms.The Use of Social Media
Social media has become an increasingly important part of academia and is used in various ways. Many academics use social media to share their research and findings with a wider audience or to discuss their work. This can increase the visibility and impact of their research and provide an opportunity for academics to connect with others in their field and share ideas. In addition, many academic conferences and workshops now have social media accounts and hashtags, which can promote events, share updates, and facilitate discussions among attendees. Some academics also use social media to connect with students and provide additional resources or support for their courses. This can be particularly helpful for online or distance learning courses, where students may have different opportunities for face-to-face interaction.Conclusion
The relationship between academia and the media is complex and multifaceted, with positive and negative aspects. Both academia and the media need to work together to promote a better understanding of research and its impact on society and ensure that research findings are accurately and responsibly communicated. This may involve writing op-eds, participating in public debates, and working with science journalists.
People are spending more and more time on social media platforms. And why won’t they — all their friends, colleagues, acquaintances, and relatives are on one platform or the other, or all of them. Not only does it make it easier to remain connected but it’s also free. That said, while we are not paying any money on these platforms out of our pockets, we are paying with our privacy and data. This allows these platforms to earn billions of dollars from the content that we create and the time that we spend on them. What if there was a social network that not only kept your data private but also let you earn rewards for the time you spend on the platform? Well, Uhive is aiming to do just that, and in this article, we are going to tell you all about it.What is Uhive?
Uhive is an innovative social media platform that operates under the belief of distributing wealth among its users. The British startup behind Uhive understand that it’s the users who spend their time and generate the content that allows the platform to make money. And they are ready to share that success with their users. This was not feasible just a few years ago, but thanks to the boom in cryptocurrencies, it is now possible. Uhive uses its own digital currency, the Uhive token, that exists on Ethereum blockchain technology. You can use these Uhive tokens to do a ton of things and potentially even convert it to money. Now that you understand the basics of Uhive, let’s dig a little deeper to learn more about the platform.Key Features of Uhive
In this section, we will get familiar with the key features of Uhive so you can deeply understand this platform and see if it’s for you or not.1. Interests
Beauty and makeup
Movies and TV shows
News and politics
Pets and animals
Comics and anime
Comedy and fun
Home and lifestyle
Health and fitness
Food and drink
Books and literature
Art and architecture
You can follow these interests and your feed will consist of posts only from these topics. Also, depending on your interactions with posts, the app will show your more posts from that particular interest than others. I have been using Uhive for a couple of days now and it does feel like it understands my taste.2. Spaces
Spaces are what differentiate Uhive from all the other social media platforms. They are personal profiles that you can create in any area/s of interest. What makes it awesome is that you can create multiple spaces across different interests so you are not limited to one profile. So, if you want to share something related to history, you can create your own space in the “History Interest”. This ensures that you have exclusive spaces for posting exclusive things.3. Uhive Tokens
As mentioned, Uhive uses its own “Uhive Token” which is based on Ethereum blockchain technology. The current price of a Uhive token stands at $0.003, but will increase exponentially as more and more people join the platform. Now, you must be thinking – how do I earn tokens? Well, it’s pretty simple actually; you just do what you do on any social media platform. You open the app, read posts and like or dislike them, post content yourself, share posts, and invite others to join. For all of these actions users will be rewarded with tokens, which will land in their Uhive app token wallets several times a day.
Since the platform is just a few weeks old, Uhive is providing new users with an option to earn even more tokens. You can earn up to 50,000 tokens in quite a short amount of time. You can spend tokens on the platform in multiple ways. Here are some of the things you can currently spend your tokens, and some that are coming soon:
Buy and reserve spaces.
Buy attraction for your space.
Get paid a share of the revenue your space/s generate.
Get special effects.
Subscribe to certain spaces.
Allow businesses to sell products or services using Uhive tokens.
As you can see, there are a ton of things to use your Uhive tokens for. Uhive also plans to make their tokens usable in the ‘real world’, by allowing them to be traded on tier-1 crypto exchanges in the near-future. Who knows, soon, you might be able to convert these tokens directly into government-approved currencies?4. Free World and Civilized World
Uhive offers two types of experiences — the Civilized World and the Free World. While the civilized world is the place where you can create your profile/s, follow friends and other users, and do all the other ‘everyday’ social media things you expect, the “Free World” is for people who want to remain anonymous. Here you will be completely anonymous by identity or location. It is an ideal place to express yourself and to free your thoughts without any hesitation. The best part is that you can be a part of both worlds and seamlessly switch between them. So, you are not limited by the restrictions of either world.User Interface and Ease of Use Availability
Uhive is a mobile app-based social media platform. That means there’s no website you can use on desktop (at least for now). Their Android app is in beta on the Google Play Store and you can download it right now. The iOS app is available to download for everyone, but you’ll need to go through iOS TestFlight (download TestFlight app first) for now. Uhive’s team told us they hope to get App Store approval within the next few weeks.
Visit UhiveEarn Money Using a Secure Social Media Platform
Here are some of the most effective strategies for social media lead generation for B2B businesses…
When most think of social media lead generation for B2B businesses, they think LinkedIn. However, as great as LinkedIn is at B2B lead generation, it’s not the only social platform that can get you great results.
In this blog post, we’re going to be covering tips for how to improve social media lead generation for B2B business.Why use social media for lead generation?
But it’s not just the sheer number of users that makes social media an attractive lead generation solution. Social media helps businesses:
Improve awareness of their brand
And, of course, it also helps with lead generation.
Download our Premium Resource –B2B Online Lead Generation Guide
Access the Successful SEO guideStart by getting the sales team onboard
Plus, salespeople can leverage social media too. In fact, sales reps are starting to see social media as relationship building tools which have a big impact on their revenue, with 90% of top salespeople use social selling tools, while overall sales professionals are at about 71%.Drive traffic to your gated content
So, how should you promote your blog or other content on social media? To start with, you need to promote each one multiple times, as long as it is still a relevant subject matter and the content is up to date. Depending on what social networks you’re using, you can promote your content at different intervals; for example:
On Twitter: once a day
On Facebook/LinkedIn/Google+: once a week
When promoting your content on social media, try to be creative and try different things, such as:
Change the calls to action in the text updates to see which ones drive the most traffic
How to create a successful blogging strategy for your business
Access the quick winLeverage social listening and monitoring to discover opportunities
One of the ways to be more proactive with social media lead generation is to leverage social media monitoring and/or social listening.
But first, how do the 2 concepts differ? Social media monitoring is when you monitor your brand name or some keywords across social media to find relevant mentions as they happen. Social listening, on the other hand, helps you see the big picture by allowing you to track any keyword/brand/topic/etc. across all the different relevant social networks.
Most social media management tools have a monitoring feature – like Agorapulse, Hootsuite, and pretty much any full-suite social media management tool – so it’s very easy and convenient to set up a monitoring search and check it regularly for opportunities.
If you want to take things a step further and gather more data about your audience, some of the top social listening tools include Brand24 and Brandwatch; what’s great about them is that you can use them not only to aid with lead generation, but also for market research and influencer discovery, among others.
But how exactly do the 2 help with social media lead generation? There are several different methods worth your attention.
Start by monitoring your brand name: not everyone is going to properly tag you when mentioning you online. Use social media monitoring and check regularly to catch any enquiries as soon as they come in and to answer in a timely manner
Monitor your competitors: your competitors customers (or interested customers) are likely to use social media to complain about bad products or services and to air any other grievances they might have with the company. Like this, for example:
@santanderuk So as a business customer paying £££ in charges each mth I now can’t use the counter svc? Well done, you just lost our account.
— Fuggles Beer Cafe (@FugglesBeerCafe) December 19, 2024
These negative mentions present an opportunity for your brand: an opportunity to engage that user and, potentially, get them to become your customer instead.
Monitor for similar products/services: following up on the previous point I made, people often use social media to research products or services that they’re interested in. In that case, they might use tweets like “I need some help with (…)”, or “What’s the best cloud service?”. If you’re on top of these mentions, you can reach out to them, engage them in conversations, and, hopefully, sellHold a social media contest
And you can use different tools to help you create better, more compelling social media contests – and other offers; for example, you can try tools like Woobox or Shortstack to create giveaways, sweepstakes, and much more.
Contests are particularly great for attracting new people to your account and therefore boosting your followers and your engagement. However, they’re also great lead generation tools – but only if you give away the right prize.
This way, you’re not going to get that many entries, but what you will get are people that are likely to be your target audience – and therefore, that could be later converted into customers.Conclusion
Launching a business online can be quite intimidating to any small business owner. Fortunately, any business can benefit from search engine optimization (SEO), which can make a small investment go a long way, as well as making sure that local buyers find their websites. Therefore, local SEO is an obvious choice to promote and market your business on the Web. The following blog post provides 15(!) low-cost marketing techniques to help drive traffic and sales to your website.What is local SEO?
Local SEO is a specialist technique that aims at getting your business name and website in front of people who are physically located near it. Search engines are the modern-day yellow pages, and your potential customers are looking to find you where you and your products and services are located.Why is local SEO important?
According to 2009 chúng tôi report titled “Great Divide’ Separates Small Biz, Online Consumers,” 82 percent of local consumers use search engines to find local businesses. Furthermore, more than half (57 percent) use Yellow Pages directories with 49 percent using local directories. Local consumers are going online to find local businesses. It is important to be visible in order to acquire new or existing business.15 Marketing Techniques to Grow Your Business
1. Submit Your Website to Search Engines
The first thing you will need to do when launching a website is to submit the site to search engines; Google and Bing are the major search engines to focus on. Out of the 15 techniques, this will be the easiest but one of the most important.
Tip: There are local search engines that can be of more benefit such as Yandex (for Russians), Baidu (for Chinese), and Kvasir (for Norwegians).2. Make Your Website Easy to Use
Before marketing your website through various online channels, make sure that your meta data is accurate and follows the Google Webmaster guidelines. On-site optimization includes page titles and meta descriptions. Page titles should include your business name and one or two keywords that you want Web visitors to find you with. Avoid using too many keywords and make the titles and descriptions appear natural.
Tip: Search for competitors in your area to see keywords they are using to attract Web traffic.3. Implement Google Analytics
Web host providers will often try and bundle analytics and data packages, but the best, free analytics tool on the Web is Google Analytics. It takes less than two minutes to sign up and implement the code, and you can start collecting Web traffic data immediately. Data includes the number of Web visitors, how long they browse your site, where the visitors are located, and how they arrived at your site. This is significant data for promoting your business and the most active channel (and geographic location).
Tip: Once your account starts collecting Web traffic data, map out goals on your website and begin tracking. Goals could be submitting a form or signing up to a newsletter.4. Add Your Business to Google+ Local
Adding your business to Google+ Local is the next most important technique to implement. More people search for businesses online than anywhere else, and adding your website and business information to the Google local business directory can help. It’s free and simple. Also, you can manage your listing information including business description, product/service details, photos, videos, and offers.
Tip: Make sure your Google listing has a 100 percent score; most local businesses don’t reach 100 percent.5. Create Social Network Business Profiles
Not only is this at no cost, but you will also get trustworthy links from these profiles. The more trustworthy links you get to your website, the higher you will appear on Google.
Tip: Get your family, and friends to become the first to “like” or “follow” your business, and stay away from buying friends from third-parties. Build your social media presence naturally.6. Launch an Online Marketing Campaign
Tip: When you create your campaign, make sure you use Ad Extensions that include local information, phone number, and Google + page.7. Get Listed in Local Directories and Local Listings
Get listed in local directories and increase the number of trusted inbound links to your website. Most directories are free, and by adding your business, you will see an increase in Web visits from potential customers. (According to Mashable, positive Yelp ratings can boost a restaurant’s nightly reservations by 19 percent.)
Within two days of adding a small business to local directories, Web traffic from mobile grew from 0 percent to 18 percent of total traffic, and 30 percent of total traffic was referral.
Although claiming business citations is listed at number seven on this list, BrightLocal ran a survey in 2011 that found the top five most important local search ranking factors.
(Full report can be found here.)8. Get Involved in Your Community
This continues to bring home to Google the relevance of your business to a specific area, especially if you’re able to include links to your website (be very careful not to spam social communities, though).
If there are local forums in your field, then it’s a great idea to get your business actively participating in them. By creating a profile and adding value to the forums, this continues to add relevance of your business to Google.
Tip: Try not to spam the forums or websites with links to your online business as this will only get you banned.9. Optimize Mobile SEO and Its Accessibility
Tip: Visit your website on your smartphone and find three ways to improve the experience.10. Add Social-sharing Buttons
In the footer of your website, make sure you add a link your Google+ Local page along with other social sharing buttons.
Tip: Make sure your email address and phone number is listed on each and every page of your footer.11. Implement Webmaster Tools
Using webmaster tools in both Google and Bing helps you identify issues with your website. By fixing these issues, you will ensure that both search engines have no issues crawling (finding) your website when a local search is made.
Implementing both tools is relatively straight forward, and your web developer should be able to support you with this.
Tip: When adding your website to Bing Webmaster tools, you will receive $50 in market funds (US only).12. Upload Pictures
The local directory sites like to provide users with pictures of your business. To help ensure that your business gets the best exposure, upload your own pictures. They don’t need to be of a professional quality but they will represent your business, so make sure they are decent.
Tip: Save your photo with a filename that includes your business name and a keyword.13. Ask for Reviews
Most local sites and directories allow customers reviews. Other than Yelp, most are supportive in requesting reviews. Customer reviews, whether good or bad, make your business more credible to future customers.
Research shows that having at least five reviews in Google+ Local is the magic number where the reviews may start to help with rankings. However, since the recent Google Places move to Google+ Local, reviewers are required to have a Google+ account.
Tip: Use your website, invoices, thank you pages, and email communication to ask your customers to review your business.14. Launch a Blog
Write about your industry, your talent, your services, and promote it in all channels. Blogging not only helps increase awareness of your business, but it also improves your writing. You will learn more within your field (become an expert!), and it is a great way to acquire new links to your website.
Tip: Link your Facebook page and blog by adding the RSS reader application in Facebook, making sure that your blog posts will show up on your Facebook page each time a new post is published.15. Be Consistent
Each time you add your website and business information to a local directory, social network, or forum, make sure you be consistent with your business name, address, telephone number, email address, website link, and business description.
Tip: Create a file that you can use to copy and paste the information from to make sure all listings are the same.Local SEO is Essential to Your Business
Small businesses cannot afford to spend a great deal of money for online marketing, but using the marketing techniques above will help lower the cost and support the launch of your local business online. Local listings and SEO have always been important for small business online marketing efforts, but now they’re even more essential.
Photo credit: Deposit Photos
Every business should have a social strategy backed by a social media budget. Find out how much you should be spending on social media marketing.
If you’re using social media to market your business, you need a social media budget. Here’s how to put one together — and how to ask your boss for the investment you need.
Bonus: Download a free guide and checklist to help you convince your boss to invest more in social media. Includes experts tips for proving ROI.
What is a social media budget?
A social media budget is a document that specifies how much you plan to spend on social media over a specific time, e.g. a month, a quarter, or a year.
How big should your social media budget be?
There’s no set rule for how much to spend on digital marketing in general or social media in particular. However, there are some general guidelines and benchmarks backed by surveys and research.Overall marketing budget benchmarks
According to the Business Development Bank of Canada, the overall marketing budget varies depending on whether you’re marketing to consumers or to other businesses:
B2B companies should allocate 2-5% of revenue to marketing.
B2C companies should allocate 5-10% of their revenue to marketing.
Here’s the average amount each size of business spends on marketing per year, based on the same research:
Small businesses (<20 employees): $30,000
Mid-sized businesses (20-49 employees): $60,000
Large businesses (50 employees or more): more than $100,000Social media budget benchmarks
According to the February 2023 CMO Survey, the percentage of marketing budget businesses will spend on social media in the next 12 months breaks down as follows:
B2B Product: 14.7%
B2B Services: 18.3%
B2C Product: 21.8%
B2C Services: 18.7%
The same research found the amount of marketing budget allocated to social media this year also varies by sector:
Consumer services: 28.5%
Communications and media: 25.6%
Banking and finance: 11.7%
In five years, the overall portion of social media in the marketing budget is estimated to be 24.5%.
Source: CMO Survey
Use these averages as benchmarks. Then, tailor them around your goals and resources (more on that below) when planning how to budget a social media campaign for your business.
What should your social media budget plan include?Content creation
On social media, content is and always will be king. Many social marketers spend more than half of their social media campaign budget on content creation. Here are some of the line items you may need to include in this section:
Photography and images
Talent, i.e. actors and models
Production costs, i.e. props and location rentals
Copywriting, editing, and (possibly) translation
Costs will vary significantly depending on how custom you want your social media content to be.
For example, you can get started with photos and graphics from a free stock photography site, in which case you can budget $0 for photos. However, if you want a more custom approach, or you want to show off your specific products, you’ll need to hire a photographer.
A good guide to rates for copywriters, editors, and translators can be found on the Editorial Freelancers Association website. The median rates based on an April 2023 survey are:
Copy editing: $46–50/hr
Translation: $46–50/hrSoftware and tools
Your social media budget will likely include some or all of the following tools and platforms. You can find more information about the costs associated with each category of tools in our curated lists:
Again, costs will vary significantly depending on the size of your business and your team. Some software tools (including Hootsuite) offer free plans with basic features.Paid social media campaigns
Your social media strategy might start off using only free tools to share organic content and engage with fans across your social media accounts.
Twitter: No minimum
*YouTube says this is what “most businesses” start with as a minimum.
To calculate how much you should spend on your next Facebook ad campaign based on your revenue goals, try the Facebook Ads Budget Calculator from AdEspresso.Influencer marketing
Working with influencers (or content creators) is a good way to expand the reach of your social content. Consider both how much you’ll spend to boost Influencer posts and how much you’ll pay the content creators themselves.
Influencer campaign costs vary, but the basic formula for calculating influencer rates is: $100 x 10,000 followers + extras. Some nano- or micro-influencers might be willing to use an affiliate commission structure.Training
There are lots of free social media training resources out there, but it’s always worthwhile to invest in training for your team.
Social media changes fast, and your team’s roles can change and grow equally quickly. If your team members are ready and willing to invest their time in developing new skills, it’s a good idea to enable that through your social media budget. You’ll be the beneficiary of everything they learn.
Depending on your team’s skill levels and campaign needs, these are a few training options you should consider including in your social media budget:
LinkedIn Learning. LinkedIn’s business courses extend well beyond the use of the LinkedIn platform. They feature instruction from and interviews with subject matter experts including Sheryl Sandberg, Adam Grant, and Oprah Winfrey.
Hootsuite Academy. From single courses to certificate programs, Hootsuite Academy offers a catalog of courses taught by industry pros and tailored for businesses.
Hootsuite Services. Hootsuite Business and Enterprise customers get access to guidance and coaching, with custom training available as a Premier Service.
Industry-expert training. Social media managers are senior strategists, so training and education opportunities should extend beyond the specifics of social media. Hootsuite copywriter Konstantin Prodanovic recommends Hoala’s Professional Master Course in Brand Strategy and Mark Ritson’s Mini MBA in Brand Strategy.
— LinkedIn Learning (@LI_learning) June 28, 2023Social strategy and management
While there are tools that make social management easier, and outsourcing is always an option, it’s good practice to have at least one person in-house supervising social.
Even if you outsource your social media efforts, you’ll need someone in-house to coordinate with your partners and represent your brand in discussions about strategy and creatives.
Your social team also engages with social fans, provides social customer service, and manages your social community. They use social listening to learn about your audience and alert you to potential threats and opportunities. They build a social strategy and — yes — manage social budgets of their own.
When building this role into your budget, consider the average U.S. salaries for social media managers, as tracked by Glassdoor:
Lead social media manager: $54K/yr
Senior social media manager: $81K/yr
Looking to hire or become a social media manager? Here are the essential skills every candidate should have.
How to create a social media budget plan1. Understand your goals
We’ve said it before and we’ll say it again. Every good marketing strategy starts with clear and well-thought-out goals. After all, it’s impossible to determine how much budget to assign to social media if you don’t know what you want to achieve.
We’ve got a whole blog post on effective goal-setting to help with this part of creating your budget, but here’s the gist. Especially when using them to create a budget, your goals should be SMART:
Specific goals tied to measurable results allow you to measure the value of social media, so you can determine an appropriate amount to spend for each desired result.
Measurable goals also allow you to track and report on your success, so you can adjust your budget over time to better support the strategies that work for your business.2. Analyze your spend from previous months (or years, or quarters)
Before you create a budget, it’s important to understand the current state of affairs. How much are you spending on social media now? If you’ve never made a budget, you may not be completely sure.
If you’re already producing social media reports, you’ll have a good source of information to draw from. If not, a social media audit is a good first step to help you understand where you’re currently spending your time on social media. (And remember: time is money.)
Next compile a list of all your specific social marketing expenses from previous periods, using the categories outlined above, so you know where you’re starting from.3. Create (or update) your social media strategy
You’ve now got some good starting information to help build out your social media strategy. This will help you work out how you’re going to go about achieving the goals you set in step 1.
Then, by analyzing the amounts you’ve spent in the past and the efforts you want to make to achieve those goals, you can determine a reasonable amount to spend on each part of your strategy moving forward.
A summary of your social strategy is a good document to attach as a cover letter in your social media budget proposal, since it shows that the amounts you’re asking for are based on real data and solid planning.4. Create a budget proposal for your boss
Now it’s time to get technical. The good news is, we’ve taken care of setting up a social media budget proposal template for you, so all you have to do is enter the information specific to your business and your plans.
Category: Content creation, software, etc. Create a section for each of the relevant items listed above, then break it down into specific line items for each individual expense.
In-house vs. outsourced expense: In-house expenses are based on the amount of staff time dedicated to social media. Outsourced expenses are anything you pay for outside your company, from consulting to ad fees. Some categories may include both in-house and outsourced expenses, so break these out into separate columns.
Spend per item: For each line item and category, add up the internal and outsourced costs to indicate a total spend. List this as both a total dollar figure and a percentage of your total budget so you (and your boss) can clearly understand how you’re allocating resources.
Ongoing or one-time expense: If you’re including any one-time expenses in your budget that will have value over the long term, it’s a good idea to flag these so your boss understands it’s a one-time ask. For example, maybe you need to buy some equipment to set up a video studio. Use separate columns to tally your one-off and ongoing costs.
Total ask: Add it all up to show the total amount requested.
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