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Introduction to Camera Tracking in After Effects

World-famous company Adobe Systems offers you the most popular video editing software, which is After Effect. We have different types of techniques and features in this software for making our work easy. Camera Tracking is one of its important features and used for giving tracking effects to any object with the motion of background objects. We can use Camera tracking for any type of video footage or animated object. Here in this article, we will understand Camera Tracking in a very simple manner and analyze important parameters of it to easily handle it for our graphics designing purpose.

How to Use Camera Tracking in After Effect?

Before starting our learning, let us have a quick look at the user interface of Adobe After Effect software for our better understanding of this software throughout this article.

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Step 1: The user screen of this software is divided into many sections such as Menu bar for making the different adjustment in this software, Toolbar which provides the different type of tool for designing work, Project panel, which shows a number of the composition of any project, Effect Control shows you parameters of any effect or preset which is used in current composition, at the button of this screen we have Layer section which shows you parameters of layers of any project, next is Timeline section which is used for handling the parameters of animation.

Step 2: For Learning Camera Tracking in After Effect, we have to take a video. You can take your own video or can download it from the internet. For placing that video in After Effect software, go to that folder of your personal computer where you have saved your video. Pick this video from there with the help of the mouse button and drop it in the Project Panel section of After Effect software.

Step 4: Now adjust the time of animation of this video according to your requirement from the Timeline section.

Step 6: Or you can choose a camera tracking option from the Animation menu of the Menu Bar. A drop-down list will be open to choosing the ‘Track Camera’ option from here.

Step 8: Once the camera initialized, this type of screen will be opened.

Step 10: The text area will be generated here with white color. Select this area with the help of the mouse cursor. A Character parameter box will be open on the right side of the working screen.

Step 12: Now, type text according to you which you want to animate with the help of a camera tracker.

Step 13: Now adjust your text where you want to place it with the help of the “move and selection’ tool.

Step 17: Now adjust the value of Orientation for adjusting the text like this. You can set the parameters of text property according to you.

Step 20: Now, type your desired name here. I will type ‘shadow’ as the name of this duplicate layer.

Step 24: Choose black as the shadow color of this layer and press the Ok button of this color box.

Step 25: Go to the Opacity property of this shadow layer and decrease the value of opacity up to 60% or you can set this value according to you.

Step 26: Now go to the Preview tab for playing the camera tracking, which is on the right side of the working screen, or you can press the Space bar of the keyboard as the short cut of playing animation.

Step 27: Your animation will look like this.

In this way, you can use Camera Tracking in After Effect software and handle the parameters of Camera Tracking for getting the best result from this feature of After Effect software.


Now, after going through this article, you can better understand ‘what is Camera Tracking’ and how you can use it in After Effect software. You also have a look at the basic parameters of the Camera Tracking feature of After Effect so that you can easily handle this feature for making a highly professional project in the video editing field.

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The Parameters Of Data Safety In Business?

In any business sector, data is important. Data or business information is the crucial component that helps you make a decision, and run the organization. Keeping the data safe and secure must be the responsibility so that competitors do not use them to beat you in business. In today’s post, we will highlight the safety parameters of data security.

Before going for data safety parameters, you must learn what data safety is and what kinds of data generate in business, and why it’s so important part of any business. Let’s learn.

What is Data Safety?

Data or information safety is a practice that safeguards digital information from cyber criminals and their unlawful activities. The notions ensure that your company’s valuable information is never shared with any third party without your consent.

Data safety is a strategy that every organization adapts to protect their data and prevent malpractices. The safeguard works in the physical security of hardware, administrative access of storage devices, access controls of digital storage, and platforms and software applications.

Data breach causes several reasons, including human errors, cyber prying, application malfunctions, etc. There must be a protection strategy to save the valuable information shared with any third-party vendors.

The Main Elements of Data Protection

In an organization, specific departments fall under the high-security zone because those departments store essential data, and leakage may be a nightmare for a company. The three elements that help to safeguard the data are Confidentiality, Integrity, and Availability, which are known as the ‘CIA triad’. These three components play a key role in data safety and prevent serious damage to the company.

Why is Data Safety Essential?

Maintaining the soft copies of every necessary file in this digital time is challenging for any organization. The words float in the business world, and digital files and documents are accessible from anywhere if you know how to crack the password. Here lies its importance, as data theft not only puts down the company name and fame, it can also bring darkness into its employees’ personal life. Further, your investors’ and clients’ details would also be at stake. So, let’s learn why data safety is important.

It can be Harmful to a Business’s Reputation

The data breach is a genuine threat to your company’s reputation. Competitors can use the data against your company and compromise confidential information with others.

Clients’ details Should not be Compromised

Your clients’ details are the most valuable data which needs high security. If the data leaks out, it can harm your company’s and your client’s reputation. It may bring down the business relationship with your clients forever, and you will never regain their trust.

Your Employees’ Details are Important

Your employees’ personal and financial information is crucial that include their bank account details, salary details, etc. It may bring difficulties as cybercriminals can use the data against them and steal money from their account. Further, personal details also can be used for unethical practices.

Financial Loss

A data breach can bring a huge monetary loss for your company. If cyber thefts crack down on the data security code, they can steal your company’s funds. And the consequences are dangerous.

Data breach is unlawful activities that cybercriminals prefer to do. As an owner of your business, it’s your responsibility to safeguard all the information you need to run the show. Online businesses, specifically, are more prone to data breach threats.

Unlike the loops in the system, there are safety parameters for the high security of your essential business data. You need to maintain safety measures each time you use the applications and educate your employees to use them to maintain confidentiality. Let’s learn the safety measures so that you can also protect your business and scale it up.

How to Save Your Business Data?

Hackers are everywhere and spying on your privacy. There are techniques you can apply to protect your organization and safeguard your business. If you’re using Microsoft, opt for the right configuration and support system and run safely. There are firewalls, trained employees, and malware detection software to prevent a data breach. However, you must be updated about all the safety parameters to protect the data. Let’s learn −

Keep Everything Encrypted

Encryption comes with codes and password combinations. Ensure your employees are educated enough to use the encrypted applications, and before logging out from the system, remember to lock all the digital storage. Encryption, especially in the case of phishing emails, malware attacks prevent well by notifying you and alerting you about the consequences. Make sure you change the encryption code every 15 days or monthly so that hackers can’t achieve their targets.

Enable Antivirus Scan

No software is 100% genuine, and the application has a loophole. You must check each application under high security by enabling antivirus scan mode. If malware or any threat detect, stop the use of it. Regular scanning is important even if the applications have been used for a long time because you need to know when hackers or attackers are phishing the software to get into your digital system. Better safeguard all the applications with high-level scanning.

Check Your Wifi Connectivity

Keep the Wi-Fi safe and secured and connect to all employees at once. Make the connection encrypted so that anyone who tries to connect a new device needs approval from the authentic source. Keep your technician team ready to prevent any suspicious activity, so you can be alert at the need of the hour.

Keep Changing the Encryption Code Keep File Sharing Limited

When you share files through servers and networks, it gets exposure. More exposure attracts more vulnerability. It would be the best option if you limit the file sharing and prevent the network and server from being exposed. You can use cloud services and enable its encrypted file-sharing options.

Remove Previous data if Selling old Equipment

Most business houses welcome unwanted cyber-attacks when they sell their old equipment to a third party. Cause the buyers can use the saved data against you anytime. So, only sell equipment by removing the data stored inside it.

Keep Monitoring the Network

Modern hackers target the network to steal valuable information into your system. You must keep monitoring the network and prevent internet malware functions.

Use Screen Lock Devices

Employees often forget to log out from the application or their laptops during short breaks and keep them in sleep mode or open. It could be dangerous. Here, screen lock options can save their devices and the data, both at a time.


Modern equipment and applications bring new threats to the business. Use them as needed with proper encryptions. An organization cannot sustain itself alone, as it’s teamwork to run the show. Ensure that your team members are well aware of cyber security and its importance so that they can work to maintain high security and prevent data breaching.

Difference Between Parameters And Hyperparameters

Parameters and hyperparameters are two concepts used often but with different connotations in the field of machine learning. For creating and improving machine learning models, it is crucial to comprehend the distinctions between these two ideas. In this blog article, we will describe parameters and hyperparameters, how they vary, and how they are utilized in machine learning models.

What are the Parameters?

Parameters in machine learning are the variables that the model learns while being trained. Based on the input data, the model’s predictions are affected by these factors. To put it another way, parameters are the model coefficients that are changed during training to fit the data. The intercept and slope coefficients are two examples of parameters in a linear regression model.

What are Hyperparameters?

While the variables that are established before the model’s training are known as hyperparameters. The way the model learns the parameters is influenced by these factors, as is the behavior of the training method. In other words, hyperparameters are the knobs we can turn to modify the behavior of the model. The regularization strength and learning rate are two instances of hyperparameters in a linear regression model.

Differences Between Parameters and Hyperparameters



Observed by the model during training

The model should be ready before training.

Find out how the model uses the input data to produce predictions.

The behavior of the training algorithm should be established.

A linear regression model’s slope and intercept coefficients serve as examples.

The learning rate and regularization power of a linear regression model are two examples.

Throughout training should be improved to match the data

In order to maximize performance, a model’s parameters are adjusted before training.

The objective is to determine these variables’ ideal values.

The goal is to identify the best values for these variables in order to maximize model performance.

The important distinctions between parameters and hyperparameters, such as time, scope, and setting optimization, are shown in the table.

How are Parameters and Hyperparameters Used in Machine Learning Models?

Parameters and hyperparameters are used to train and improve machine learning models. The following machine learning models frequently show the following behavior when employing parameters and hyperparameters −

Set the hyperparameters − Before training the model, the hyperparameters are initially set to certain values. These values can be chosen via trial and error, experience from the past, or intuition.

Train the model − The model performs parameter modifications depending on the input data during the training phase to decrease the error between the predicted output and the actual result.

Optimize the hyperparameters − When the model has been trained, its effectiveness can be enhanced by modifying the hyperparameters. Typically, to do this, a validation set is used to run the model while adjusting the hyperparameters until the model is successful.

Test the model − The performance of the model is then evaluated using a test set. This is achieved using both the learned parameters and the improved hyperparameters.


In conclusion, parameters, and hyperparameters are two crucial ideas in machine learning that serve various but equally significant functions. The model learns parameters during training that govern how it generates predictions based on incoming data. Before the model is trained, hyperparameters are established, and they control how the training algorithm behaves. These factors are combined to train and improve machine learning models. You can better develop and tune your machine learning models to get better performance by knowing the difference between parameters and hyperparameters.

Huawei P30 Pro Camera Review: The Best Camera Phone Of 2023?

Huawei P30 Pro, the Chinese phone maker’s newest flagship, has made its much-awaited India debut today at a hefty price of Rs 71,990. It is a powerful smartphone which stacks up well against the myriad of flagships already available in the market. However, being a Huawei P-series smartphone means there’s a primary focus on one aspect and that’s the photography experience. The company always pulls an innovative camera feature from its hat each time and the P30 Pro is no different.

Huawei P30 Pro Camera Specs

Before we dive into my experience with the Huawei P30 Pro’s cameras, let’s take a quick look at the camera specs and features.

The smartphone comes laden with a quad-camera module on the rear, which is a step up from its previous flagships – the P20 Pro or Mate 20 Pro. The camera setup still sports a primary 40MP sensor, but it has been upgraded with the inclusion of RYYB Bayer color filter array to capture 40% more light and bump the maximum ISO rating to 409600. It’s now termed as a SuperSpectrum sensor.

The second sensor on board is a 20MP (f/2.2) ultra-wide angle sensor with over 120-degrees field-of-vision, which is becoming a staple in devices launching these days. And finally, we have the most valuable addition to the lot, an 8MP (f/3.4) periscope/telephoto camera that can capture photos at 5x optical zoom, 10x hybrid SuperZoom, and a mind-boggling 50x digital zoom as well.

Finally, there’s a time-of-flight (TOF) sensor on the right of the triple camera setup, below the flash and temperature sensors. This will allow the smartphone to capture more depth information, enhancing the portrait and night shots, plus helping in AR applications in the future. You can read more about the quad-camera module right here, but let’s talk about the camera app in brief.

The native camera app baked into the Huawei P30 Pro is feature-laden and complex. Yes, the camera app is quite intricate and you’ll probably need some time to discover and get used to all the extra features, such as slow-mo, light painting, silky water, super macro, and the Aperture mode. The app is snappy, the shutter speed is great, and there’s a Pro mode on board as well, so camera enthusiasts can be merry!

Note: The camera samples captured with Huawei P30 Pro need to be embraced in all their glory, so we have attached links to full-resolution photos for each category. You’ll be able to check out the details in each picture and form an opinion of your own as well.

Huawei P30 Pro: Daylight Samples




Ultra Wide Angle Samples

The Huawei P30 Pro also includes an ultra wide-angle rear camera, as you might already have read in the specifications above. It has a field-of-view of more than 120-degrees & that can help you capture some breath-taking shots, especially that of a skyline, sunrise, marketplace, or whatever you can possibly imagine.

The samples from both the smartphones can be shared on social media – with the color reproduction of the Galaxy S10 pictures being slightly saturated as compared to the P30 Pro, which produces more detailed shots and you can even read addresses on billboards using samples from the same. Check out the full-res images on Google Drive and don’t forget to zoom in.

Huawei P30 Pro: Zoom in Close!

“If you want to go to the moon; I’ll take you there, baby zoom” sings DNCE frontman Joe Jonas and it’s probably the most ideal way to describe the insane zooming capabilities of the Huawei P30 Pro. This is the first-ever smartphone to carry a periscope camera setup and it brings in tow amazing, never-seen-before zoom capabilities.

The telephoto camera itself has 5x optical zoom capability baked in, which is better than the 3x optical zoom on the P20 Pro, but the prism module inside allows it to capture 10x hybrid zoom pictures. Then there’s the 50x that open more possibilities for smartphone photography, making you want to pull out your phone and check how far you can see – which has been the case with me over the past week.

Here you can see a building with an autumn tree in the first picture, let’s zoom and you would see two birds perched on a branch in the second picture. The third photo focuses upon the bird perched on the top, and you can check out the fourth 50z picture yourself. Get ready to be amazed though!




There’s a common denominator in all these pictures and you will notice it in the camera samples we attach below as well. The 50x zoom picture isn’t the sharpest and detail, of course, is lacking as compared to other zoom samples. This is because the subjects for your 50x zoom pictures are quite far away and even though there’s dual OIS onboard, you’ll still need to keep your hand really stable or use a tripod to get the best result.

I mean, you can see the colors of the bird’s feathers in the photo above and it’s perched really far away, so what more do you need. Here are some more 5x, 10x, and 50x zoom samples to show off this mind-boggling feature of the Huawei P30 Pro:







Though the 50x digital zoom feature is simply astonishing and can help you catch a glimpse of things that may not be visible to the naked eye from that distance, it falters in low light. There’s a ton of noise in the 50x low-light pictures and even though you’ll make out what’s shown in the frame, it won’t truly be usable for sharing on social media or with peers. Here’s an example:




Huawei P30 Pro: Night-time Magic

I bet you have already seen the magic of the 40MP SuperSpectrum sensor in low-light situations on Twitter and a number of publications are drooling over the samples. Well, there’s no point hiding the fact that I’ve been doing the same since I got my hands on Huawei’s latest flagship and you can find some samples to prove the same:




The one thing you would’ve easily noticed in these low-light photos is that all of them are brightly lit. They don’t exactly look the same as the scene that my eyes might have percieved, thanks to the increased intake of light, but it makes the pictures look stunning. And if you think details are lost in the process and the pictures would be soft, well, take a closer peek as that isn’t the case.

I mean, the enhanced state of low-light photography does give more users a longing for similar features in their smartphone but one important question still remains – what if I want to capture my surroundings in its true form instead of having my smartphone’s AI blow up the saturation and light?

Huawei P30 Pro vs Google Pixel 3 XL

In the samples that follow, I am going to show you how the P30 Pro’s cameras perform against the Pixel 3 XL and its impressive Night Sight technology in low-light and totally dark scenarios. Talking about the latter first, well, the photos captured using the default mode on Pixel 3 are an almost accurate representation of what our eyes see.

The Night Sight, however, gathers light and gives you a brighter picture that makes the subject pronounced but with a lot of noise and the details being soft. The color profile is decent, but take a look at the Huawei P30 Pro samples to find these shortcomings to be fixed.




The P30 Pro captures low-light photos with a ton of detail and a color profile that’s slightly cooler than the Pixel via the default ‘Auto’ mode. You don’t need to jump into Night mode to get some amazing results, which you can zoom in and view the intricacies of a subject – be it a figure or architectural marvel. You can check some of our camera samples right here:







As you can see in the pictures attached below, the Huawei P30 Pro hands-down beats the Pixel 3 in auto mode captures. On the other hand, the Night Sight pictures (in the middle) capture a lot more light and the colors look saturated but there’s much noise and details seems to be soft as compared to the P30 Pro. The P30 Pro offers a more accurate shot in low-light conditions in auto-mode – that too with better color reproduction and an ample amount of detail.










What I Call Galaxy (not the S10)

I know the aforementioned comparison already has you captivated, but wait till you see what I’ve been calling the ‘Galaxy’ images. Huawei CEO Richard Yu, at the P30 Pro Paris launch event, showed off a photo of the starry night captured using the default mode on the smartphone at Namibia desert (picture above) and I couldn’t control my excitement.

I feel that the samples, which you can view in full-resolution on Google Drive right here, turned out pretty decent and show off another facet of the low-light capabilities of the device. You can check out some more “Galaxy” camera samples right here:




Night Mode – Do You Even Need it?

We have already got a taste of P30 Pro’s camera prowess in low-light, as well as totally dark scenarios. The smartphone is able to let in more light and capture great photos at night from the default “Auto” mode. The results are comparable to or sometimes better than the ‘Night Sight’ on Pixel 3. I mean, you don’t even need to switch modes on your device to capture such pictures and it takes merely a couple of seconds.

So, the question which now arises is – do you even need the Night Mode on Huawei P30 Pro? It’s a mode that’s included in the camera app (also available on P20 Pro) and takes long-exposure shots, about 7-8 seconds, during which you need to hold the smartphone really stable, to capture brightly-lit and detailed photos in low-light.




From my experience, the auto mode on the Huawei P30 Pro provides exceptionally good low-light pictures with a lot of detail, while the Night Mode bumps up the saturation and takes away some of the details in the process. The pictures captured in Night Mode are quite sharp as well and the final result tends to slightly better and shareable with peers.

Huawei P30 Pro: Selfies & Portraits

We have talked enough about the quad-rear camera module and there’s a 32MP selfie camera aboard the P30 Pro as well. I’m not really a selfie person but the pictures you get from this smartphone are pretty good, considering the high megapixel count, but the details are still slightly soft when you compare it to the Pixel 3 – as we’ve done below.






I’ll say that the color reproduction and skin tones are quite appropriate as well, with the blur around the subject in the background feeling natural and not too overpowering. The portraits captured from the rear camera are even better, with enhanced edge detection & more detail, meaning the TOF camera on board is doing its job well.




Huawei P30 Pro: Video Recording

Huawei has included a myriad of camera features in the P30 Pro and you’ve already seen how each of them perform in real-life, however, video recordings appears to be one such segment where the company has me a little unsatisfied. This over Rs 70,000 smartphone offers you recording support up to 4K (UHD) but solely at 30fps. You have to bump down the resolution to 1080p to get 60fps support, which is a huge shortcoming in my book.

One of the highlights of the P30 Pro obviously is its low-light prowess and it trickles into your video department as well. The low-light videos are pretty decent, especially for yet another hand-held moving vehicle recording, but the quality isn’t particularly good. The samples attached below has life-like color reproduction but the details are really soft for any and all subjects in the frame.

Extra Features

In addition to the traditional video shooting modes, Huawei also introduced some extra video modes with its Kirin 980-powered Mate 20 Pro flagship last year and well, they’re being carried forward with the P30 Pro. I’m really impressed with the edge detection, as well as real-time bokeh, that’s been applied during the ‘AI Background Blur’ mode video sample here:

Another great video shooting mode available on the P30 Pro is AI Color, where the device intelligently singles out a colorful object in the frame and paints everything else in monochrome shades. In the video attached below, you can see that Sharun is colorful & the Beebom office in the background is painted in black and white.

Huawei P30 Pro: Super Macro




The Super Macro mode on the P30 Pro also goes a step further from other smartphone cameras and includes up to 3x digital zoom, making it possible for you to get closer to objects. Though the 3x zoom pictures don’t have as much detail as the standard Super Macro pictures, the detail in the 3x picture is still really appreciable. See those hair on the feet of the spider or the cracks in the Ducati logo. It instantly makes a user go ‘wow’ and jaw drops to the ground when you see pictures like these.

Huawei P30 Pro Camera Review: What More Can You Ask For?

Huawei P30 Pro’s camera capabilities, especially the zooming, AI+ToF-enhanced portraits, and dual-OIS-stabilized videos are something you wouldn’t find on any other smartphone right now. It does have its minor shortcomings here and there, but the overall quality has me stumped and begs me to use the camera more often.

Best Tracking & Monitoring Software

The world has changed drastically these past few years. Technology has evolved rapidly and brought us many benefits, but it’s a bit of a double-edged sword. After all, with technology come many pleasures and temptations. And nobody is perfect.

Cheating is rampant, and once-unassailable marriages are falling apart. There are hitherto unforeseen, unanticipated dangers around every corner – both for you and your loved ones. The recent pandemic has only contributed to all the chaos.

Sometimes You Need a Loyal Watchdog & Private Investigator

Fortunately, with every problem, there’s a solution. In the Digital Age, you can use a digital spy phone app to protect your interests. If there’s something untoward going on, the app will help you figure it out. When you need clarity and direction, a spy app can be your best friend.

Cocospy is a premier, top-rated phone monitoring solution. It works remotely and is 100% undetectable and safe.

What Do You Get From a Phone Spy App?

You can access all the activities happening on the target phone from an intuitive web control panel. You get regular updates on what’s going on.

Calls and call logs.


SMS and iMessage.

GPS tracking and Geofence.

Installed apps.

Social media activities.

Calendar tracking.

Web browser history.

Photos and videos.

Is Using a Phone Spy App Ethical?

This is a frequent question we have to field, being in this somewhat controversial niche we are in. In the end, we believe, intentions matter the most. Are you spying to protect yourself and figure out the truth?

If you have pure intentions, then we don’t think it’s wrong. Sometimes when everyone is lying to you or the truth is out of reach, you have no choice but to spy on someone. Ultimately, you have to decide the ethics bit for yourself.

Mandatory disclaimer: Cocospy is designed for legal use. Check your local laws before using this software.

Spying on My Kids – Will This Affect them in Any Way?

Cocospy is used actively by parents worldwide. It’s a parental control solution as much as it is a spy tool. So if you’re trying to keep tabs on your children and make sure they remain out of trouble, it’s not going to affect them in any way.

Most children don’t want to be supervised. Most of them will go to great lengths to hide their activities from their parents. This includes disabling or blocking any conventional parental control apps. That’s where covert spy apps like Cocospy come in.

Spying on My Partner – Is this Going to Affect Our Relationship?

Sometimes partners lie and cheat. If you’re in a toxic relationship, we think you deserve to know the truth.

Undeniable Benefits of Phone Spy Software.

Find out who your loved ones are in touch with: Is your child being bullied online or targeted by a pervert? Is an ex in touch with your partner? You can figure out what your loved ones are doing and if they are in any danger.

Follow their movements: Where do your loved ones head off to when they’re outside? Is your child skipping school or visiting the bad part of town? You can keeptabs on someone’s movements remotely from your phone or PC.

Find out if they are faithful: Is your partner faithful and true to you? Or are they lying to you and maybe even sleeping with someone else? Instead of hiring an expensive private investigator, you can track your partner with phone monitoring software.

Keep your children safe: If your child is in trouble, you need to intervene quickly. Children are especially vulnerable and susceptible to harm. They get depressed and it may harm your child’s future. With phone monitoring software like Cocospy, you can keep them safe.

Protect your business: In the US, it is legal to monitor company-issued devices if you inform your employees beforehand. You can supervise your employees and make sure they don’t do anything inappropriate during work hours.

Save money and time: Without a phone spy app, you would be forced to hire a private investigator. Either that or do the investigating yourself. It’s a huge time and money sink. A spy phone app can save you a great deal of money and time.

Use privately: Best of all, Cocospy is a completely private and anonymous solution. The software name isn’t mentioned on your bank statement. Further, you can use Cocospy privately – it won’t collect your data. Finally, it’s a 100% hidden solution.

Tracking Campaigns In Google Analytics

A how-to guide for campaign reporting with examples

One of the most important (but often overlooked) aspects of digital marketing is setting up your analytics properly. It’s a little bit technical but easy to do once you understand a few simple steps and see why it’s so important.

Being able to track where your visitors are coming from is a valuable opportunity to improve your engagement and your ROI during the campaign. Additionally, when you benchmark your campaign performance you will be able to improve your campaigns in the future, and budget more effectively. It’s worth investing a little time in analytics!

In this post, we’ll show you how to use Google Analytics to track visits to your website or landing page. This is the critical first step in being able to understand how your campaign is performing.

Why track your marketing campaigns?

Marketers at the top of their game always want more data. When you know where your visitors are coming from and how each traffic source is converting on your site, you can make on-the-fly optimizations to your campaign and achieve better overall results.

With this campaign tracking data in hand, you’ll be able to benchmark against it when designing and budgeting for future campaigns, making your future campaigns even better. This is one form of data benchmarking, and it’s a powerful tool for any marketer.

Smart Insights recommended resources

Download Expert Member resource – 7 Steps to using Google Analytics To Improve Online Marketing

Our guide steps you through the setup stages, but focuses on how you use Google Analytics to get better business results – the missing link in most books and the Google documentation.

Access the

Download Expert Member resource – Campaign tracking code creator for Google Analytics

Access the Google Analytics campaign tracking code creator

What if you not thinking this way when setting up your promotions? For example, suppose you are running a contest and you’ve promoted it through print, email, Facebook Ads, Facebook Sponsored Posts, and Google Adwords. Visitors from these sources will appear in Google Analytics as follows:

You can get all of this data, and it’s easier to do than you think.

Download Expert Member resource – RACE Dashboard

Access the RACE Digital Dashboard – Old members instructions page

How to track your campaigns?

We’re using Google Analytics here as it’s so popular, but other analytics tools will have similar features.

When a visitor lands on your website, Google Analytics records that pageview along with the source and medium that the visitor originated from. The “source” is the domain that the visitor came from, and the “medium” is a classification for different kinds of traffic. There is also a “campaign” parameter that can be used to further segment your traffic.

Many tools like MailChimp, Hootsuite, Oktopost and Hubspot have features that let you create tracking URLs, but anyone can use Google’s own Tracking URL Builder.  You can automatically apply tracking parameters to all Adwords traffic by enabling Auto-tagging in Adwords (read instructions about how it works.).

source / medium = newsletter / email

Using Tracking URLs for the campaign promotion example above, we’d get this:

So, for each channel that you are promoting through, you should be using a unique tracking URL. This will automatically allow you to report on each channel, as well as reporting on each source, medium or campaign as an aggregate.

Important tips for measurement

 1. Plan and organize your parameters

Google Analytics simply records whatever it’s told, so organize your parameters ahead of time. It’s best to use a standard set of parameters company-wide. If your company uses a different set of parameters each time an email goes out, you won’t be able to easily report on things like overall traffic from email monthly or year-over-year. Analytics is case-sensitive too, so “Email”, “email”, “e-mail” and “E-mail” will report as four separate mediums.

2. Keep it simple

It may be tempting to create unique parameters for all of the variables for each source, but this is not necessary, nor is it ideal. Each channel only needs its own unique combination of parameters in order to be reported on separately.

For example:

These parameters will allow for reporting on all paid traffic, or all email traffic, or all traffic from the whole “summer” campaign as well as reporting on each channel separately by using combinations of the above in a segment or filter.

3.  Start now

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