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In today’s fast-paced world, time is a valuable asset, and businesses always look for ways to increase efficiency and productivity. This is where AI automation comes into play, and one man who has successfully led the AI automation movement for businesses around the globe is Preston Rhodes.

Preston Rhodes is a world-renowned AI automation expert who has successfully led over 3,000 automation projects, making him the number-one expert in this field. Known as the “time machine,” Rhodes is committed to helping businesses around the globe achieve unparalleled efficiency and productivity through AI automation technologies.

AI can transform online businesses by providing new insights and opportunities for growth. Online companies can use AI to improve customer experience, optimize marketing campaigns, and streamline business processes by identifying and implementing use cases specific to their industry.

Automation is a crucial area where online businesses can leverage technology to improve efficiency and productivity. By automating routine tasks, companies can save time and resources that can be reinvested into growth initiatives. This means companies can scale their operations without adding additional headcount, reducing overhead costs and improving the overall customer experience.

By leveraging AI, automation, and paid traffic, online businesses can create a scalable and profitable business model that generates significant revenue and profits. By using AI to identify growth opportunities and automation to streamline processes, companies can reduce overhead costs and focus resources on growth initiatives. Paid traffic can then drive targeted traffic to the website and generate revenue through various monetization strategies. Ongoing optimization is critical to achieving sustainable growth and long-term success.

Rhodes’ mission is to save time for his clients. Building fully automated client acquisition systems has always fascinated him; his goal is to keep 1,000 hours in manual tasks for each client’s business. Rhodes’ proficiency in automation tools and software enables him to identify areas where automation can save enterprises countless hours of manual labor, enhance efficiency, minimize errors, and save time and resources.

Rhodes has extensive experience in creating tailored automation solutions across diverse industries. His expertise positions him as a world-class partner for any business owner who desires more efficacy within their business. As the CEO of Instant Scalability, Rhodes has showcased his entrepreneurial excellence and forward-thinking leadership by developing groundbreaking time-saving automation strategies. Rhodes is a master at identifying areas where AI automation can be applied to streamline processes and save time for his clients.

In the field of agencies, coaches, and consultants, AI automation can be used to streamline processes and optimize efficiency. Digital marketing agencies can use AI to analyze data, identify patterns, and automate social media scheduling and email marketing tasks. This frees up time for agencies to focus on high-level strategy and creative work. Additionally, coaches and consultants can use AI to provide personalized support by analyzing client behavior and preferences and recommending tailored exercises or techniques to achieve goals more effectively. Overall, AI automation can help agencies, coaches, and consultants improve their effectiveness and provide higher-quality services to their clients.

Rhodes’ expertise in AI automation has also helped businesses stay ahead of the competition. Companies must operate at maximum efficiency in today’s highly competitive marketplace to stay ahead of the game. AI automation can give businesses a competitive edge by allowing them to use it more efficiently and effectively than their competitors.

In addition to his extensive experience in AI automation, Rhodes is also a visionary leader who is always looking for new ways to innovate and improve his clients’ businesses. He is passionate about helping companies to achieve success and is always willing to go the extra mile to ensure his clients’ success.

One of the most notable things about Rhodes is his commitment to his clients. He understands that every business is unique and requires a customized approach to automation. This is why he takes the time to get to know each of his clients personally, so he can develop customized automation solutions that meet their specific needs.

Rhodes’ dedication to his clients has earned him a reputation as one of the world’s most trusted and respected AI automation experts. His clients trust him to provide them with the best automation solutions that will help them save time and resources while increasing efficiency and productivity.

Preston Rhodes is an AI automation pioneer who has successfully led countless businesses worldwide toward unprecedented efficiency and productivity. His expertise, experience, and leadership skills make him the ideal partner for companies seeking to optimize their workflows and save time and resources through automation. 

If you’re looking for a trusted partner to help you take your business to the next level, look no further than Preston Rhodes. Contact him today to learn more about his innovative AI automation solutions and how they can benefit your business.

Book a call with Preston Rhodes today and take the first step in your scaling journey.

This article is a paid partnership with Preston Rhodes.

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Salesforce Ai: The Future Of Sales Automation

Introduction

Salesforce is the world’s leading Customer Relationship Management (CRM) software, providing businesses with a platform to manage their customer interactions and streamline their sales process. In recent years, Salesforce has been at the forefront of the integration of Artificial Intelligence (AI) into its platform. Salesforce AI is the future of sales automation, and it is changing the way businesses approach sales.

Section 1: What is Salesforce AI?

Salesforce AI is a suite of artificial intelligence technologies integrated into the Salesforce platform. Salesforce AI includes a range of features, including predictive analytics, natural language processing, and machine learning algorithms. These features work together to help businesses automate and optimize their sales process, from lead generation to customer retention.

Salesforce AI is built on the Salesforce Einstein platform, which is designed to enable developers and businesses to build AI-powered applications. Salesforce Einstein is a powerful tool that provides businesses with the ability to automate and optimize their sales process using AI and machine learning.

Section 2: AI-powered Sales Automation Features

Salesforce AI includes a range of AI-powered features that can help businesses automate and optimize their sales process. In this section, we will discuss some of the key features of Salesforce AI and how they can benefit businesses.

Lead Scoring Opportunity Scoring

Salesforce AI uses machine learning algorithms to analyse a range of data points to assign a score to an opportunity. These data points can include the opportunity’s stage in the sales pipeline, the engagement of the customer with the business, and the deal size. By analyzing these data points, Salesforce AI can provide businesses with a clear understanding of which opportunities are most likely to close, allowing them to prioritize their sales efforts.

Predictive Analytics

Predictive analytics is the process of using data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. Predictive analytics can be used to identify trends, forecast outcomes, and identify potential risks.

Natural Language Processing

Salesforce AI includes a range of NLP tools, including sentiment analysis and chatbots. Sentiment analysis can be used to analyse customer feedback, reviews, and social media posts to understand how customers feel about a business. Chatbots, on the other hand, can be used to automate customer interactions, providing customers with quick and easy responses to their queries.

Automated Email Campaigns

Automated email campaigns allow businesses to send targeted and personalized emails to their customers, based on their behaviour and engagement with the business.

Salesforce AI includes a range of tools to help businesses automate their email campaigns. These tools can be used to send targeted and personalized emails to customers at the right time, helping businesses increase their conversion rates and sales.

Sales Forecasting

Salesforce AI includes a range of sales forecasting tools, including predictive forecasting and opportunity tracking. These tools allow businesses to gain insights into future sales trends, allowing them to make informed decisions about their sales strategy.

Section 3: Benefits of Using Salesforce AI

There are many benefits to using Salesforce AI in sales automation. In this section, we will discuss some of the key benefits of using Salesforce AI.

Improved Efficiency

Salesforce AI can help businesses automate and optimize their sales process, reducing the amount of time and effort required to close deals. By automating tasks such as lead scoring and email campaigns, businesses can focus their efforts on high-priority tasks, increasing their efficiency and productivity.

Increased Sales Improved Customer Experience

Salesforce AI can help businesses improve their customer experience by providing personalized and targeted interactions. By using NLP and chatbots, businesses can provide quick and easy responses to customer queries, increasing customer satisfaction and loyalty.

Better Sales Forecasting

By using predictive forecasting and opportunity tracking, businesses can plan and allocate resources effectively, reducing the risk of over- or under-investment.

Competitive Advantage Section 4: Challenges of Implementing Salesforce AI

While there are many benefits to using Salesforce AI in sales automation, there are also challenges businesses may face when implementing this technology. In this section, we will discuss some of the key challenges of implementing Salesforce AI.

Data Quality

Salesforce AI relies on high-quality data to provide accurate insights and predictions. Poor data quality can lead to inaccurate predictions and insights, reducing the effectiveness of Salesforce AI. To overcome this challenge, businesses need to ensure their data is clean, accurate, and up-to-date.

Integration

Salesforce AI requires integration with other systems and technologies to work effectively. Integrating Salesforce AI with existing systems and technologies can be challenging, and businesses may need to invest in additional resources and expertise to ensure a seamless integration.

Cost

Implementing Salesforce AI can be expensive, and businesses may need to invest in additional resources and expertise to implement and maintain this technology. This can be a significant barrier for small and medium-sized businesses, who may not have the resources to invest in Salesforce AI.

Employee Training

Implementing Salesforce AI requires employee training to ensure they can effectively use and integrate the technology into their sales process. This can be time-consuming and expensive, and businesses need to ensure they have the resources to provide adequate training to their employees.

Security and Privacy

Salesforce AI relies on sensitive customer data to provide insights and predictions. Ensuring the security and privacy of this data is crucial, and businesses need to ensure they have adequate security measures in place to protect this data.

Section 5: Future of Salesforce AI

Salesforce AI is still a relatively new technology, but its potential for sales automation is vast. In this section, we will discuss some of the future developments and trends of Salesforce AI.

More Advanced Predictive Analytics Improved Integration with Other Technologies

As mentioned earlier, integration is crucial for the effectiveness of Salesforce AI. We can expect improved integration capabilities with other technologies, making it easier for businesses to integrate Salesforce AI into their existing systems.

Increased Personalization

Personalization is becoming increasingly important for customer satisfaction and loyalty. We can expect Salesforce AI to become even more personalized, providing targeted and personalized interactions with customers based on their preferences and behaviour.

Improved Natural Language Processing

NLP is crucial for automating customer interactions, and we can expect Salesforce AI to continue to improve its NLP capabilities. This will enable even more efficient and effective customer interactions, leading to increased customer satisfaction and loyalty.

Greater Adoption of Salesforce AI

The Complete Website Accessibility Checklist For Small Businesses

The key to a thriving business is meeting the needs of all your potential customers. This means keeping in mind accessibility best practices so you can cater to your full audience. In fact, one in four Americans live with a disability—that’s about 61 million people!

Odds are, potential customers may be looking for your business online but require additional accessibility options to truly get the full picture of your brand. The last thing you want is to put hard work into a business website only for nearly a quarter of your audience to be unable to use it! Instead, use this website accessibility checklist to make all your customers feel at home with your brand.

When it comes to website accessibility, don’t just “talk the talk.” Be sure your business shows it truly “walks the walk” by using a website accessibility checklist!

What does website accessibility mean?

The accessibility of your small business website can make or break both the customer experience and your online reputation. It means your site follows the Web Content Accessibility Guidelines (WCAG).

Website accessibility indicates that everything within your site is designed with people with disabilities in mind. In other words, site items like navigation, tools, products, creative assets, and more are developed to fit the needs of those with physical, cognitive, visual, auditory, or speech impairments.

An example of the accessibility menu on a small business website. 

Related: Your website isn’t the only marketing channel that you should make accessible for all. Learn how to make your social media accessible and inclusive, too!

Why is website accessibility important?

Not only is maintaining website accessibility the right thing to do, but it also is a requirement for your business’s site that’s regulated by the WCAG and Americans with Disabilities Act (ADA). In fact, there were over 2,500 ADA website accessibility lawsuits filed in federal courts within just the past few years.

While you definitely don’t want any legal trouble on your hands, it’s also important to keep in mind that website accessibility provides a better customer experience to your audience. Here are a few other eye-opening statistics about the importance of website accessibility:

62% of adults with a disability own a laptop or desktop computer, and 72% own a smartphone.

Website accessibility can help your business stand out from your competition, as there was a reported average of 51 accessibility errors per website home page just this past year. While your competitors may be providing a poor experience on their site, you can win customers over by abiding by our website accessibility checklist!

Almost 40% of customers call out a high level of accessibility as a reason behind their purchase with a business.

Digital assets that are in full WCAG Level2 compliance are estimated to outperform their competitors by 50% in 2023.

It’s clear that website accessibility isn’t a nice-to-have feature on your small business website, it’s a need-to-have!

The ultimate website accessibility checklist

Use this website accessibility checklist to expand your inclusive marketing strategy:

1. High-quality alt-text on images

A picture might be worth a thousand words, but image alt-text is priceless to your website visitors with vision impairments! Alt-text describes any picture on your website for those who might not be able to view it, so you’ll want it to be descriptive as possible.

Meaningful alt-text provides context to a picture by showcasing not only what the image is of but also the purpose behind it. For example, instead of just putting “website grade” as the alt-text of this image below, you’d want to apply something more thoughtful, like “LocaliQ website grader tool report example.”

Our free website grader tool can help you optimize your website’s user experience.

2. Captions in video content

An inclusive video marketing strategy is a strong video marketing strategy! Be sure your video content is accessible to all—including those with hearing impairments. This is more important than you might think, as nearly 5 million people worldwide have a hearing disability and need captions in order to fully watch a video.

Clear and accurate captions on all your videos are a must to get your main message across to all viewers—regardless of whether or not the volume is up. To save time, you could weave AI marketing tools into this website accessibility checklist must-have. That way, you’d use machine learning to curate your captions for you. However, manually inputting your script into text boxes at the bottom or top of your video screens can be just as effective.

An example of a website that uses closed captions on videos.

3. Flexible color schemes

Did you know there are 300 million colorblind people worldwide? That’s about 8% of all men and nearly 1% of all women in the world! With that, comes the need for your website to have color schemes that can accommodate your customers’ varying visual abilities.

There are certain hues, like shades of red, green, or blue, that could come off as confusing to some. Try using a color scheme that can flex around these colors so that you can easily swap out for high-contrast hues as needed.

Also, since using those colors can be unavoidable at times, be sure your messages can be conveyed without relying on colors.

An example of a website with high color contrast.

4. Keyboard-friendly browsing

An example of how a keyboard might be programmed to navigate your business’s website.

5. Avoid flashy designs

Flashes, strobe light effects, fast-moving features, and more can all be triggering creative elements for those with impairments. While you want to catch your audience’s eye, you don’t want to do it in such an intrusive way that it interferes with their experience.

If you have flashing elements, provide the option to pause or enable them. Otherwise, it’s best to stay away from any creative asset that could be difficult to view for those with disability or sensitivity issues.

This website offers users the ability to pause or adjust the video on the homepage as needed.

6. Add an auto-fill option for forms

Whether you’re looking to get website visitors to sign up for an email newsletter, complete a purchase, RSVP to an event, or anything in between, you’ll want it to be as easy as possible to do so. Investing a bit of marketing budget into tools that can provide a way to auto-fill data for your customers is well worth it.

7. Give additional options when users make mistakes

Nobody’s perfect, so your website visitors will be bound to make mistakes here and there when navigating your website. If users get stuck on an issue or obstacle within your site, that could cause them to get frustrated and ultimately leave your page. To avoid this, have prompts set up for when someone might make a mistake.

For example, if they get locked out of their account, you could offer an additional way to verify their login information. Or, if they accidentally make the wrong purchase or add the incorrect item to their cart, have a live chatbot on standby to jump in and assist them.

Related: Want to add live chat to your website but don’t know where to start? Our live chat solutions are here to help.

8. Easy-to-identify links

9. Descriptive section headings

People with varying website accessibility settings may not always ingest your content in its stylized form. For example, separate headings may be clear to someone who’s looking at the different font formats on your page, but certain viewers may only have the plain-text version available to them. That means that it may be hard for these individuals to know when your page has moved on to an additional, separate section.

Make your section headings clear by using descriptive language to separate out your blurbs of content. This will ensure your page structure is still easy to understand when there are no styles enabled.

Source

10. High contrast between text and other elements

Your website’s text is the most important element on your pages because it pulls together the story your brand is trying to tell. You want that text to pop and be easy to read—even in situations where your viewer has a dimmed screen, is colorblind, or is dealing with other varied abilities. While it can be fun to play around with your brand colors, you’ll usually want to stick to having your text either be black or white depending on your background.

An example of high-contrast text colors on a small business website.

11. Make your website elements predictable

When you’re driving through a neighborhood you know well, you don’t have to think too much about where to go next. You’ll want your website visitors to have a similar experience on your website.

When users are able to intuitively jump from page to page with ease you’re also more likely to hit the SEO metrics you need for success, like time on site.

This small business website gives clear direction for each possible action on the site.

12. Use thoughtful and inclusive language

When it comes to the messaging your brand conveys on your website, words matter. Avoiding any language that’s insensitive or hard to understand is at the core of any inclusive marketing strategy.

Additionally, you’ll want your website copy to be easy to understand for folks from all different types of backgrounds. Try avoiding industry-specific jargon or overly complex explanations to make your business’s website appear more friendly and welcoming for all.

This small business’s website copy is simple so that people who may not be familiar with professional pest control terms can still understand what the business does.

13. Avoid spelling and grammatical errors

While keeping your site content clear of spelling and grammatical errors is a general marketing best practice, it can also make or break your website accessibility strategy.

That’s because some of your visitors may have learning disabilities, like dyslexia, that make it difficult to differentiate text characters—even when correctly displayed. Layering spelling and grammar errors on top of those impairments could make reading your content feel nearly impossible.

Taking an extra couple of minutes to review your website copy for clarity and correctness can make all the difference to your users. It also doesn’t hurt to try free tools, like Grammarly, to check your spelling and grammar automatically.

If you don’t have time to tediously check your website for spelling and grammar errors, try investing in a marketing partner to get the job done without adding an extra headache to your to-do list.

An example of a site that is free of copy errors.

14. Keep your web page size small

This may be the last tip on our website accessibility checklist, but it’s certainly not the least important. While over 5 billion people worldwide have internet access, not everyone has the same level of equipment or resources for high-speed browsing.

Be sure your pages are quick and easy to load regardless of whether someone is viewing your site on a shared wi-Fi network, an older device setup, or anything in between. This means your web pages should stay under 500k to ensure users with slower bandwidths are able to access your site.

Try free or low-cost page speed testers, like this example below, to ensure your site is up to par.

Related: Need help putting these 14 checklist items into action? Here’s an accessibility audit checklist template you can use and customize to your needs.

Leverage this website accessibility checklist to meet all your customers’ needs

Using a website accessibility checklist plays a key part in embracing inclusion and diversity in your marketing. Taking an active role in meeting your customers’ needs shows you truly care about their experience with your business online.

If you’re not a website accessibility pro, don’t worry! We have experts here to help your business succeed in website accessibility and beyond.

To recap, here are our top 14 items for your website accessibility checklist:

High-quality alt-text on images

Captions in video content

Flexible color schemes

Keyboard-friendly browsing

Avoid flashy designs

Add auto-fill for forms

Easy-to-identify links

Descriptive section headings

No spelling or grammatical errors

Give additional options when users make mistakes

Make your website elements predictible

Use thoughtful and inclusive language

High-contrast text

Small web page size

Susie Marino

Susie is a senior content marketing specialist at LocaliQ where she uses her experience as a PPC consultant to share tips, tactics, and best practices. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!

Other posts by Susie Marino

Google Pixel 3 Review: The Best Smartphone Camera Around (For Now)

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I shot this with a DSLR. Stan Horaczek

This year has been one of refinement for flagship smartphones. In August month, Samsung announced its Galaxy Note 9 and, while it’s powerful and has a few interesting new hardware tweaks—including a liquid cooled processor—it didn’t exactly revolutionize the Galaxy universe. Then Apple announced the new iPhone XS models, which provided a similar refinement to the iPhone X that came before them.

Now, we’re nearing the last stop on the 2023 new flagship smartphone train with Google’s Pixel 3 and Pixel 3 XL. And like its competitive siblings, the Pixel 3 doesn’t disrupt that trend. There are changes and new features, of course, but if you’re expecting a profound smartphone revolution, better luck in 2023. What we’re left with, however, is an excellent offering from Google and one of the best Android phones around—mostly thanks to its impressive camera.

What is it?

The Pixel 3 and the Pixel 3 XL are Google’s own hardware babies. They follow the Pixel 2 and Pixel 2 XL, which sprang forth almost exactly a year ago.

The form factors haven’t changed much, but the screen sizes have shifted. The Pixel 3 has a 5.5-inch OLED screen, while the Pixel 3 XL extends its display all the way to the top corners of the device, pushing it to 6.3inches while cutting out room for the front-facing cameras in a notch.

Set the Pixel 3 down next to an iPhone XS Max and it’s easy to get them confused unless you notice the microphone slot at the bottom of the Pixel. In other words: 2023 phones have a“look” and the Pixel adheres to it rigorously.

Is it really “the best camera ever?”

Let’s get this out of the way first: I really do think the Pixel 3’s camera is the best I’ve used on a smartphone. It’s won’t replace a DSLR for anyone who knows how to use one, but the Pixel 3 is an excellent all-around imaging device that genuinely impressed me at times. Sure, it frustrated me at others, but the AI and computer processing that cranks away every time you take a photo feels like the future of cameras, at least outside of the hardcore enthusiast market—even if all that AI sometimes gets in your way by “fixing” something you tried to screw up on purpose.

Goolge has continued to press the concept of computational photography. Instead of trying to squeeze every last possible bit of quality out of tiny camera modules using traditional methods, Google is using that single rear-facing camera to capture as much data as it can and then crunching it all together to make an image that looks good, even under bad circumstances.

Photo features

Last year, Google introduced its Pixel Visual Core technology, which has a dedicated chip to process image data. In the Pixel 2, every time you pushed the button to take a picture, the camera would snap 10 individual photos and then mash the information from all of them together into a single image. It underexposed some of them to keep the highlights from blowing out, while it overexposed others to bring out details the shadows. It compared the photos to look for digital noise that shouldn’t be in the photo. Not only was it looking for mistakes you made, but it was trying to compensate for the physical boundaries of digital camera gear in general. Google calls it HDR+.

High dynamic range images sometimes look unnatural and cartoony (I find the Samsung Galaxy cameras the worst offenders in the smartphone world, but that’s also due in part to their AMOLED screens). Apple has started doing a similar thing with its photos in the iPhone XS line, which also now has a dedicated image processing chip. On the whole, however, I tend to like the look of the Pixel 3 images better because they seems slightly more natural right out of the camera.

Pixel 3 also adds a new low-light shooting feature called Night Sight, which goes beyond typical HDR to take even more frames with every shutter press. Night Sight captures up to 15 images, some of which are long exposures up to 1/3 of a second to let light soak into the sensor. It’s nearly impossible to hold a camera steady for that long (human hands start showing signs of shake around 1/30th of a second) so the Pixel uses its internal motion sensors to track how your hands shake and corrects for it.

Night sight works, to an extent. One thing that typically suffers in dark environments is color performance because more digital noise hampers tone reproduction. Cameras have made big strides like this in recent years—have you noticed how much better low-light scenes look in movies and TV shows lately?—thanks to improved camera tech, and Google is doing a somewhat impressive job using computational photography.

Google outright said this is a solution that would help you never have to use your smartphone “flash” again, which is good because the included LED light source on the camera is, well, bad like every other smartphone flash that has ever existed.

A scene from a dark train station with contrasty lights is a challenging setting to capture photos, but it’s clean in terms of noise and there’s lots of detail in the train and the foreground, which is much darker. Stan Horaczek

After the shutter fires

Google’s helpful AI doesn’t quit working when you take the picture, either. The Top Shot feature kicks in when it detects a face in the scene. If you have the “motion” feature enabled (which is similar to the iPhone’s Live Photos, which provide short videos along with your still images) it will analyze the other photos it took and try to find one where the person is smiling and not blinking. It will then suggest that you replace the shot you took with the good one.

I got mixed results from this, as well as some mixed feelings. One of the fundamental parts of photography is deciding which shots you show to the world as your finished work. We used to do it by making prints of a sheet of negatives (called a contact sheet) and then selecting the one we think looks best. Now, the AI robots are helping in that process and it can be hard to argue with them. After all, the AI is comparing your photo to nearly a hundred million reference photos and telling you which one is best, so who are you to argue?

Top Shot ultimately seems like an extension of what Google has been doing in its Google Photos app for years. It tries to find your “best” photos and brings them to the surface. This is even present in Google’s other products like the Home Hub, which acts like a digital photo frame, but only tries to display the highest-quality images from your library as determined by an algorithm.

While these are both examples of AI in action, it’s an important distinction that one happens while you take the picture and the other happens afterwards. They’re both guiding our perceptions of what it means to take a “good” picture.

Two images: The first shows portrait mode turned on, while the second shows it with portrait mode turned off. You get both options later when you’re editing your photo. Stan Horaczek

Portrait mode

Blurry backgrounds in pictures of people are hot right now thanks to the proliferation of portrait mode and Google equipped the Pixel 3 with the next generation of that tech.

Unlike the iPhone, Google doesn’t have a telephoto lens to use for its portrait mode. Typically, with a DSLR, you’d pick a telephoto lens for a portrait because it won’t show the same kind of distortion on a person’s face that a wide-angle lens would. The iPhone and other smartphone cameras have a specific telephoto module for this purpose, but those cameras come with drawbacks. The sensors are typically smaller, which makes them create more noise in the images, especially in low-light. And the zoomed-in field of view makes it hard to take a photo without motion blur.

Google, however, stuck with a single main camera for the Pixel 3. It’s using what it calls dual-pixel tech to capture distance information with just a single camera module. On the whole, I found the Portrait Mode on the pixel more subtle than it is on other phones like the iPhone—and I prefer that. Right now, I see way too many overdone Portrait Mode images that look like a blurry mess and, while you can abuse the privilege on the Pixel 3, it’s harder to do and more natural looking.

Even when you adjust the amount of blur on the Pixel 3—a new feature in this model—the difference between maximum and minimum effect is clearly more subtle than the smeary backgrounds offered by other phones.

Google says you an use Portrait Mode for objects and it’s right. The left is the Pixel 3 while the right is the iPhone XS. The Pixel image looks far better to me, even if it is under exposed. Stan Horaczek

Zooming

The last bit of AI magic Google’s algorithm gnomes perform inside the Pixel 3 is Super Res Zoom, which allows you to give the appearance that you were closer than your wide-angle lens lets on.

Interestingly enough, this feature actually relies on your shaky hands to work. When you zoom in and take a picture, the camera takes several photos, each of which has a slightly different view because of the small shakes in your hands. The camera then compares that data and uses an algorithm to fill in more details about the scene than you’d get from a single shot.

The fact that it needs that camera shake to work is fascinating. In fact, if you shoot zoomed in on a tripod, the Pixel 3 actually uses the moving parts in the lens to give you slightly different perspectives so it can do its comparison.

Digital zoom has a bad name in the camera world, and for good reason. It typically results in a degraded image with more noise and visible artifacts that make the photo look jaggy. Those things are true here, but Google has done an above-average job of smoothing that over.

I know some camera enthusiasts who are still bummed about the lack of a true telephoto lens options, but considering the downsides that come with it (smaller sensor, noisier images), I’m OK with digital zoom in this case. It still isn’t perfect, but if you’re posting photos on Instagram, you have to zoom really far before anyone would even start to notice.

It’s a subtle thing, but the Pixel 3 portrait mode will blur things in Portrait Mode both in front and in back of the subject. Those flowers in the bottom left were sharp in the original image. Stan Horaczek

Front-facing cameras

While the rear-facing cameras are the most interesting part of the device for taking pictures, the wide-angle front-facing camera is a feature I found myself appreciating more than I expected. In addition to the typical front-facing camera, the wide lens offers a much bigger field of view. So, if you want to make a video of yourself talking while capturing other things happening in the background, this is a great way to do it. What about the rest of the phone? In my experience, the assessment that this phone is mostly a camera rang fairly true. The experience of using the Pixel 3 is a lot like using the Pixel 2. It now charges wirelessly (even through a case!), and the screen is noticeably different, but it ultimately works like a flagship phone.

Who should buy it?

At this point in time, I still think it’s kind of crazy to buy a smartphone simply because it has the “best” camera. If you can’t take a good picture with a modern smartphone camera, then it’s a matter of skill and understanding how pictures work more than it is about the hardware. But, I like the Pixel 3 a lot. In fact, I’ll have to think hard when it’s time to upgrade about whether or not this is the device that finally makes me jump ship from Apple for my personal device. And right now, the Pixel 3 is the best Android phone around. At least until the next one.

Another challenging spot involves dark and very bright images, but the Pixel 3 handles it well. Stan Horaczek

The 10 Best Live Chat Tools For Small Businesses In 2023

Welcome to the world of customer engagement, where the power of live chat tools has become a game-changer for businesses looking to connect with their customers in real time. As we move towards a more digital age, the expectation for instant and efficient customer service continues to rise. And that’s where live chat tools come in.

In this article, we’ll dive deep into the best live chat tools currently available in the market. We understand that choosing the right tool for your business can be overwhelming, so we’ve done the research for you. From small businesses to large enterprises, we’ll cover a range of tools that cater to different needs and budgets.

We’ll discuss the features, pros and cons, and key factors to consider when selecting a live chat tool. Our goal is to help you find the right tool to elevate your customer service and drive growth for your business.

Whether you’re looking for a tool that offers customization options, a mobile app, or seamless integration with other systems, we’ve got you covered. We’ll also look at a number of tools that provide AI capabilities, ensuring that you can provide customer support even when you’re at your desk!

Another great feature of HelpCrunch is its intuitive self-service. With a knowledge base integrated into your live chat widget, customers can easily find answers to common questions without your involvement. This not only saves time but also offers customers a seamless and satisfying experience.

In addition to offering great customer experience, HelpCrunch helps keep your team happy. With a shared inbox, you can manage chats, emails, messengers, and social media in one place, giving your team all the features they need for effective customer communication.

Pricing: The basic plan is $12 per month for 1 team member.

Smartsupp is a live chat tool that enables businesses to connect with their website visitors in real time and drive online sales. The platform offers a personalized, responsive, and intuitive experience that lets businesses genuinely connect with visitors and boost their online sales.

With Smartsupp, you can unify multichannel chats in one dashboard and deliver win-win customer service with human and chatbot support. The chatbox is where the magic happens, allowing you to get in touch with your visitors directly, offer rapid responses, multitask conversations, and deliver premium support while improving conversion rates.

Smartsupp also offers data gathering and conversation history, visitor lists, and video recordings to help you understand customer insights. The platform also enables teams of agents to integrate customer care efforts on live chat and work from the same dashboard to ensure everyone is in sync.

In conclusion, Smartsupp is a simple, effective, and professional solution for customer communication that helps businesses shorten the distance between them and their customers, impact sales growth, and offer instant customer service with the chatbot feature.

Pricing: A free plan is available for 1 agent with up to 100 conversations a month. The premium Standard plan starts at $20 per month for up to 3 agents and includes unlimited conversations.

LiveAgent’s key features include proactive chat, chat routing, unlimited history, a customizable chat widget, automation options, real-time typing view, reporting and analytics, and a self-service portal with a knowledge base.

Worth noting that LiveAgent goes beyond basic live chat software, offering a full customer service platform that can handle various communication channels. With features such as website monitoring, visitor tracking, and proactive chat invitations, businesses can improve their customer engagement and retention rates.

Pricing: A free plan is available, with limited functionality. The premium plan starts at $29 per month per agent. This includes a ticketing system and live chat features.

Freshchat, part of Freshworks suite of customer engagement and support tools, is a live chat platform that enables companies to engage with their customers through various channels, including web, mobile, and social messengers such as WhatsApp and Facebook Messenger.

Freshchat offers a conversational UI that is aesthetically pleasing and easy to use, with the option to communicate with customers via multiple channels. The software also integrates with AI, providing chat metrics and making it simple to build chatbots, leading to a more efficient and personalized customer experience.

The platform unifies communication platforms, providing personalized customer self-service features and allowing agents to work from anywhere with the Freshchat team inbox.

Some of the standout features of Freshchat include:

Live translate

Chat routing

Advanced roles and permissions

Agent load balancing

High security

Customizable analytics and Messaging API

Integration with other tools for an excellent customer experience

Freshchat is a powerful live chat platform that offers a unified and conversational customer engagement experience and is well-suited for businesses of all sizes.

With its integrations, customizable analytics, and messaging API, Freshchat is among the leading simple-to-use live chat platforms that enable businesses to engage customers and create delightful customer experiences.

Pricing: The Growth plan starts at $15 per month per agent when billed annually. Freshchat does offer a free plan, although it is relatively limited and not suitable for true business needs.

JivoChat is a live chat tool that helps businesses manage and interact with customers in real time through multiple communication channels such as websites, Telegram, Facebook, WhatsApp, and Viber.

The platform is easy to use and integrates seamlessly with daily tasks, making it a great option for businesses looking for an affordable online chat solution to improve customer interaction in real-time.

Highlighted Features:

Unifies chats from different messaging and social media platforms into a centralized dashboard

Offers instant answers to customers with canned responses

Color-coded chats for better organization of conversations

Real-time tracking of visitor location and source

Personalized messages triggered by user actions

CRM integration with detailed visitor information

AI solutions for real-time translation of conversations

Benefits:

Easy-to-use back-end environment

Real-time monitoring and analytics

Intelligent tools like translation

Customizable chat widget in 25 languages, including mobile version

Pre-chat or in-chat contact info collection

Unlimited chats and websites

Supports sales and support teams to connect with users via live chat, phone, email and social media channels

Potential Drawbacks:

UI seems plain and dated but is easy to use

Limited features on the free version

Fewer integrations than some alternatives

According to some reviews, JivoChat may pop up too often, frustrating customers.

Pricing: A Basic plan is available free of charge. The Professional plan starts at $19 per month (1 agent) and includes all the premium features.

Tawk is a live chat tool that offers a suite of features aimed at enhancing communication between businesses and their customers. The tool is designed to be easy to use and set up, making it a great option for businesses with all levels of experience, including complete beginners.

Here are some key features of Tawk:

Live Chat: The live chat feature allows you to monitor and chat with visitors in real-time, providing quick and efficient customer support.

Ticketing: The ticketing system allows you to respond to customer inquiries and support requests in an organized and efficient manner.

CRM: Tawk provides a centralized platform for all customer interactions, making it easy for you to get a top-down view of the customer journey.

Knowledge Base: The customizable knowledge base provides you with a platform to share your knowledge and streamline support.

Chat Pages: Tawk provides a platform for businesses to create chat pages that can be used to provide targeted customer support.

Team Chat: The team chat feature allows you to collaborate and assign conversations to your team members.

The platform also allows you to localize greetings and messages based on visitors’ location and engage with customers using trigger-based messages.

One of the best features of Tawk is its always-free approach, making it a great choice for anyone on a tight budget. Tawk also offers the option to hire live agents through the platform for just $1 an hour.

Pricing: Tawk is 100% free.

Respond.io is designed to bring together the market, sell, support, and engineering functions of a business, streamlining the communication process and reducing the need for juggling channels between teams and platforms.

Here are some key features of chúng tôi that make it a powerful tool for businesses:

One Messaging Platform: A single platform for marketing, sales, support, and engineering, making it easier to manage all communication channels and streamline the process.

Promotional Messaging: You can target specific interests with broadcasts, enroll new contacts in drip campaigns, or trigger event-based promotions via API.

Conversational Support: The platform uses automated messaging to identify customer issues, then routes them to agents based on skill, function, language, shift, and more.

Transactional Notifications: chúng tôi enables businesses to trigger abandoned cart messages, payment confirmations, order updates, and more from platforms like Shopify and Magento via Zapier.

Action Shortcuts: You can create custom inboxes, broadcast modules, and flexible automation via workflows.

Reporting & Analytics: chúng tôi provides a daily dashboard for managers to monitor conversations and agents’ performance, as well as reporting and analytics.

Respond.io is trusted by over 10,000 companies and is available on desktop and mobile devices, providing a flexible solution for businesses looking to improve their customer communication.

ItsAlive is a chatbot platform designed to help businesses engage with customers and increase conversions. With ItsAlive, you can build chatbots that interact with customers using recipes. Similar to IFTTT, a recipe tells the bot how to act in certain circumstances; for example, if a customer uses the keyword “login,” the bot sends a message with “login” options.

To be fair, ItsAlive is probably more distant from the traditional live chat solutions, but it is nonetheless worthy to be included in this article because it excels at its core functionality. For the time being, ItsAlive is only available for Facebook Messenger.

Overall, ItsAlive offers a unique recipe workflow, making it stand out from its competitors. With its user-friendly interface and useful features, ItsAlive is an excellent option for businesses looking to implement a chatbot marketing strategy, especially if you’re already using Facebook as a marketing channel.

Pricing: You can try out ItsAlive for free with up to 1 chatbot and up to 1,000 messages per month. The Solo plan starts at $19 per month, and the more business-oriented Plus plan starts at $49 per month.

ManyChat is an AI chatbot platform that automates communication through Facebook Messenger, Instagram Direct, WhatsApp and SMS. It provides you with an easy way to build chatbots in minutes without any coding knowledge, and the visual drag-and-drop interface allows users to connect messages and actions with each other.

Key Features:

Easy integration with third-party tools like Stripe, PayPal, Shopify, and others.

19 predefined templates for building bots quickly.

A/B testing is available for the “Pro” plan users.

Direct customers to your Facebook Messenger bot from any channel, including the website, email, or text message.

The platform also offers basic reporting and analytics, as well as integrations with popular apps like Shopify, Mailchimp, HubSpot, and more. Overall, ManyChat is an excellent option if you’re looking for a quick way to launch a simple chatbot for sales, marketing, and customer service.

Pricing: The Free plan includes up to 1,000 contacts; however, it doesn’t include access to Email or SMS channels. And the Pro plan is a flat $15 per month with unlimited contacts and access to all premium features.

Crisp offers much more than just chat software for your business website. It simplifies customer support by offering a wide range of features, including a shared inbox, multichannel connectivity, and real-time translation.

Companies with longer sales cycles will benefit from the ability to send drip marketing campaigns and sales pipeline automation tools, while SaaS companies can use the status monitoring system to communicate outages to customers proactively.

Key Features:

Customizable Website Widget: From colors to languages and positions, the Crisp widget can be customized to match your brand and enhance customer confidence.

Automated Sales Conversion: With the ability to send automated messages, statistics show that website visitors are more likely to make a purchase.

Personalized Conversations: Business messaging doesn’t have to be robotic; with Crisp, you can create a personalized customer experience.

Integrated Knowledge Base: Customers can access help articles and resolve issues directly from the live chat.

Advanced Chatbot Scenarios: Build chatbot scenarios to automate customer onboarding.

Engaging Conversations: Use GIFs and videos to create personal and modern conversational experiences.

Customer Satisfaction Surveys: Get customer satisfaction (CSAT) surveys from the website chat widget.

Crisp also offers fantastic third-party integrations. These include Salesforce, Slack, Hubspot, and even platforms like GitHub and Trello.

Pricing: Free plan includes 2 team members and covers most of the basic features. The Pro plan is priced at $25 per month per workspace, with up to 4 team members and 5,000 contacts.

Summary

In today’s fast-paced business world, having a strong online presence has become crucial for success. One of the key components of a strong online presence is providing exceptional customer service. Live chat tools have emerged as a popular and efficient way for businesses to communicate with their customers in real time.

These tools are easy to use, cost-effective, and can be integrated with a company’s website, making it convenient for customers to reach out for assistance at any time.

Whether you’re a small startup or a large corporation, utilizing a live chat tool can greatly improve your customer satisfaction and overall online presence. We hope that this article has provided you with the information you need to choose the right live chat tool for your business and take your customer service to the next level.

FAQ

The most important features to consider in a live chat tool include:

User-friendly interface: A simple, clean, and easy-to-navigate interface is crucial for both your team and customers.

Mobile-friendly: A good tool should have a mobile-friendly version or app to cater to customers on various devices.

Automation and AI: Tools that provide chatbots for preliminary support and can manage simple queries efficiently are extremely beneficial.

Integration: The tool should easily integrate with other platforms your business uses, such as CRM, email marketing software, and social media platforms.

Customization: A live chat tool that allows you to customize the chat window to match your brand’s look and feel is a huge plus.

Reports and Analytics: A tool that provides insightful metrics to help you understand customer behavior and improve your services.

While prices for live chat tools vary significantly based on their features, complexity, and scalability, many affordable options are suitable for small businesses. Many providers offer tiered pricing models, so you only pay for what you need. Additionally, several live chat tools offer free versions with limited features, which can be an excellent place to start for a small business on a tight budget.

Live chat tools enable instant communication between customers and your business. This immediacy can lead to quicker problem resolution, more efficient service, and increased customer satisfaction. Additionally, many live chat tools include features like automated responses and chatbots, which ensure customers get responses even outside of business hours. This round-the-clock service can significantly improve customer experience and foster customer loyalty.

Absolutely! Live chat tools can assist customers in real-time during the buying process — helping overcome objections, answering queries, or guiding them through the purchase — which can significantly boost conversion rates. Moreover, live chat tools can provide valuable insights into customer behavior, which can be used to refine marketing strategies and increase sales.

Most live chat tools are designed to be easy to implement, even for those with little technical expertise. They typically involve adding a small piece of code to your website. Many live chat tool providers offer comprehensive guides or customer support to assist with implementation. It’s also worth noting that many tools integrate seamlessly with common website platforms like WordPress, Shopify, and Magento.

The Ultimate Guide To Vulnerability Management Automation

Keeping your organization’s IT infrastructure secure is crucial. An integral part of maintaining the security of the IT infrastructure is vulnerability management, which involves identifying, evaluating, and mitigating vulnerabilities. Vulnerability management automation streamlines this process, providing numerous benefits to organizations during their digital transformation journey. This comprehensive guide will explain:

what vulnerability management automation is

Its benefits

key components

challenges

best practices

What is vulnerability management automation?

Vulnerability management automation refers to using software tools, technologies, and methodologies to automatically identify, assess, and remediate potential weaknesses and risks in your IT infrastructure. This includes:

automated vulnerability scanning

risk assessment

prioritization of remediation efforts. 

The importance of vulnerability management automation

With the rising number of cyber threats and security incidents, organizations must stay ahead of the curve by proactively addressing vulnerabilities. 76% of applications have at least one vulnerability, and currently, the National Vulnerability Database (NVD) has over 176,000 vulnerability entities listed in its database. Vulnerability management automation is essential to maintaining strong cybersecurity defenses for businesses and organizations.

Enhanced security: By continuously monitoring and scanning your infrastructure, automation helps identify and address vulnerabilities in real-time, reducing the likelihood of a successful attack.

Reduced manual workload: Automation significantly reduces the manual effort required for vulnerability management, allowing your security team to focus on other critical tasks.

Improved efficiency: Streamlining processes and workflows through automation reduces response times and accelerates remediation.

Cost savings: Automation enables organizations to cut operational costs by minimizing the need for additional personnel and resources.

Key components of vulnerability management automation 1-Vulnerability scanning

Vulnerability scanning is a crucial component of vulnerability management automation. It refers to the systematic and automated process of identifying, assessing, and managing security vulnerabilities within an organization’s networks, applications, and systems. Vulnerability scanning aims to provide insights into potential weaknesses, allowing organizations to address them and reduce the risk of cyberattacks proactively.

Read our “Ultimate Guide to Vulnerability Scanning Automation in 2023” to get a better understanding of this process. 

2-Asset inventory

Asset inventory is crucial in maintaining an up-to-date inventory of your organization’s assets, including hardware, software, and network devices.

3-Risk assessment

The third process refers to evaluating the potential impact and likelihood of vulnerabilities, considering factors like the value of the affected asset and the severity of the vulnerability.

4-Prioritization

Determining which vulnerabilities require immediate attention and which can be addressed later, based on their risk scores, is a crucial component of vulnerability management. 

5-Remediation

Remediation in vulnerability management refers to developing and implementing strategies to fix or mitigate vulnerabilities, including patching, configuration changes, or compensating controls.

6-Reporting and analytics

Reporting and analytics, which is the final component of vulnerability management, is the process of generating reports and visualizations to track vulnerability management progress and inform decision-making.

Top 5 Challenges of Vulnerability Management Automation

Despite its many benefits, automated vulnerability management can be difficult. These difficulties include:

1-Integration issues

Integrating automation tools with existing systems and processes can be complex and time-consuming, requiring dedicated resources and expertise.

2-False positives and negatives

Automated vulnerability scanners can generate false positives, which may cause an organization to spend resources on non-existent threats. Conversely, false negatives can result in real vulnerabilities being overlooked.

3-Skills gap

Implementing and maintaining automated systems requires specialized knowledge, which may not be readily available within an organization.

4-Incomplete coverage

Automated tools may not cover every aspect of an organization’s IT environment, such as legacy systems, custom applications, or third-party services. This can lead to blind spots and unidentified vulnerabilities.

5- Need for costly continuous monitoring and improvement

Vulnerability management automation requires continuous monitoring and fine-tuning to ensure its effectiveness and adapt to the changing security landscape.

Best practices for implementing vulnerability management automation

To optimize the effectiveness of vulnerability management automation, consider the following best practices:

1-Define clear goals and objectives

Establish the specific outcomes you want to achieve with automation and ensure all stakeholders are aligned.

Select automation tools that fit your organization’s needs and can easily integrate with existing systems.

3-Prioritize training and education

Invest in employee training and continuous learning to successfully adopt automation tools and processes.

4-Establish processes and workflows

Develop processes and workflows for managing automation, including alert management, escalation, and remediation.

5-Monitor and review

Regularly assess the effectiveness of your automation efforts, making adjustments as necessary to improve performance and minimize false alerts.

6-Collaborate and communicate

Encourage open communication and collaboration between IT, security, and other relevant departments to foster a culture of security awareness.

7-Stay current

Stay up-to-date on the latest vulnerability management best practices, industry standards, and emerging threats to ensure your automation strategy remains effective and relevant.

If you have further questions, reach us

He received his bachelor’s degree in Political Science and Public Administration from Bilkent University and he received his master’s degree in International Politics from KU Leuven .

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