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Ensuring network security is essential for any company, regardless of the industry. The constant technological innovations, data exchange, and interconnectivity of information systems have raised the risks of cyberattacks. The majority of businesses have already suffered many threats and will continue to be targeted as the number of attacks increases, with an estimation that cybercrime costs will see an increase of 15%, reaching $10.5 trillion by 2025.
It doesn’t matter if your company is large or small, network risk management is one of the most important things you can do to take control of your networks and the data shared between users in them, while also lowering the danger of cyberattacks.
Network risk management is an evaluation of the networks that your company and employees use on a daily basis. So, organizing a thorough risk management network evaluation is the key to finding, assessing, and responding to cybersecurity threats in your company. By combining and weighing numerous signals from a user, network, device, and other sources, risk management enables your company to make wiser decisions when it comes to authenticating the users. Once you’ve recognized and identified these risks, you can start organizing your data based on the weight of the risk connected with it.
In this article, you will find five strategies for performing effective risk management.Conduct a regular risk management
Regular risk management will help you in revealing potential vulnerabilities in your company’s security policies. Performing a regular and detailed risk assessment will give you information on the assets that need to be secured as well as the security procedures that are currently in place.
Additionally, it can assist your company’s IT security team in identifying areas of vulnerability that they should check, and prioritize which weaknesses to address first. Security ratings are an excellent approach to acquiring a real-time understanding of your company’s cybersecurity position, as well as that of third and fourth-party vendors.Hunt for threats
Threat hunting is a crucial stage in network risk management. This enables teams to manage attacks proactively before the threat comes into contact with their system. To carry out this hunt, teams rely on threat information to identify goals and attack methods.
With this information, they can launch block attacks to prevent hackers from infiltrating their systems. Threat hunting enables security teams to obtain a better understanding of prospective threat actors’ motivations and plans. It provides businesses with leverage and reduces the potential impact that attacks can have on them. It is a proactive strategy to better understand the threats lurking on the web.Set up network access controls
Following an assessment of your assets and the identification of high-priority problem areas, the next step is to implement network access controls to assist in limiting the risk of insider attacks. Many businesses turn to security systems that evaluate trust and user access credentials based on each person’s individual job function. This reduces the likelihood and severity of threats or attacks caused by employee negligence or a simple lack of awareness of cybersecurity best practices.Implement quality firewalls and antivirus software
Installation of security solutions such as firewalls and antivirus software is another step towards performing a successful risk management strategy. Such technical precautions add an extra level of safety to your computer or network. Firewalls represent a barrier between the outside world and your network. Installing a firewall will give your company more control over incoming and outgoing traffic. Similarly, the antivirus program checks your device and network for potentially harmful viruses.Create an incident response plan
Ensuring that everyone, including the IT security team and non-technical personnel, understands their roles in the case of a data breach or attack can make it easier to have resources ready to deploy. An incident response strategy is one of the most important components of minimizing cyber risk in your organization’s developing network environments.
Threats can come from everywhere, and their sophistication is increasing all the time, making it almost impossible to totally avoid data breaches. An incident response plan assists your business in doing everything necessary to remain proactively prepared so that your team can respond swiftly and efficiently to any issues.Final thoughts
Nowadays, managing risk throughout the company is more difficult than ever. Present-day security settings evolve frequently, and companies are confronted with an influx of third-party suppliers, cutting-edge technology, and an endless maze of regulations.
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The following are some of the greatest methods for reducing cloud service fees that are discussed in this article −6 Tips for Cutting Down on Cloud Computing Expenses
You can reduce your cloud computing expenses by following these guidelines.1. Check the Billing and Rate Details
The term “rightsizing” describes analyzing an organization’s computing needs and determining the optimal configuration of its computing services and cloud resources. Cloud service providers typically offer detailed invoicing information that includes service prices. During resource rightsizing, cloud resources are either increased, decreased, or removed according to how much they are being used. With this data, you can eliminate high-priced regions and cut costs immediately. The server, database, memory, storage space, and graphics can all be optimized using the correct rightsizing tool. Assess and prioritize the most expensive services and processes. Effective rightsizing prevents over-provisioning and idle instances, particularly in autoscaling public cloud systems like Amazon, Azure, and Google Cloud Platform (GCP). By knowing how much the cloud actually costs, you can cut down on unnecessary expenditures and maximize your return on investment.2. Allocate Funds
Making sure everyone is on the same page with regard to project objectives and funding will help keep expenses in check. Fundamental needs are determined by the features and products that will be delivered in their base form. Picking a random number is always a bad idea. Instead, you should help engineering managers, product managers, and executives talk to each other about costs.
Plan your cloud computing approach with a monthly budget. Find out if it’s a trial or a paid plan, for instance. In order to effectively organize your spending and save money, you need a budget. Compare and contrast these needs with others, such as speed and resilience, as you design and build. Your organization’s specific circumstances may need a different spending plan.3. Locate Underutilized Assets
One of the easiest ways to efficiently optimize cloud costs is to discover underused resources. Finding detached and idle resources is a simple way to reduce cloud service costs. It’s easy to overlook the need to properly shut down and erase data from temporary servers and instances that have been terminated. It is not uncommon for administrators and developers to set up a temporary server for a specific task and then neglect to remove the server after it is no longer needed. Another possibility is that storage associated with terminated instances is forgotten by the administrator.
These methods cause bloated bills from cloud service providers like Amazon Web Services or Microsoft Azure for unused resources that were previously acquired. These are typical real-world examples of anomalies that lead to increased cloud expenditures for businesses. Expenses can be reduced by using a cloud cost optimization technique to track down and get rid of slack resources.4. Locate Unused Assets
Finding and merging unused cloud computing resources is another strategy for cost reduction. A resource that is not being used but yet being charged for is a big waste that needs to be handled in order to maximize efficiency. Any business can benefit from optimizing its cloud costs by locating and removing these resources. Organizations are being charged 100% of the available CPU time despite using only 10% of the available CPU time for their current operations. Cloud service providers will still charge you for any unused resources. Finding and combining these tools will help you maximize savings.
Auto-scaling, on-demand resources, and load balancing are just a few of the cloud technologies that can help businesses expand their computing capabilities while reducing costs. In order to save money, it is important to identify unused resources and combine them. This tactic proves especially useful during peak traffic times or throughout peak seasons. To increase capacity on demand, you can use cloud capabilities like auto-scaling, load balancing, and on-demand access.5. Adjust the Scope of Services
Recommendations for adjustments can be obtained for all instances in a family by using rightsizing instruments. With rightsizing, IT departments may examine their computing services and adjust their configurations to maximize efficiency. It helps cut down on cloud costs and maximize cloud utilization so that you can get the most out of your money and hardware. A wide variety of memory, graphics, database, storage capacity, and throughput options make it challenging to manually size instances.6. Take Use of Reserved VMs Conclusion
The majority of large companies employ configuration management databases to keep tabs on their cloud services that have been labelled. With cloud cost optimization, customers may better keep track of their cloud spending while also maximizing their cloud’s performance in terms of transparency, productivity, efficiency, and creativity. Metadata can also be used to reduce wasteful spending and reorganize limited resources (i.e., lower underutilization thresholds for less critical resources). It is especially helpful to have more say over financial outlays now when services have been disrupted, and resources are scarce.
Finding a void in the market and carving your niche according to the target audience can help you scale your online store and make you stand out among the other online merchants.
Statistics confirm that there are nearly 24 million e-commerce sites across the globe. So, if you are an e-commerce startup owner, it’s normal to feel intimidated by the overwhelming number of competitors in your niche. But remember that a crowded field is also an indication of the existing demand, making e-commerce a lucrative segment to be in.
The good news is that you don’t need to beat the e-commerce giants like Amazon, eBay, or Wal-Mart to taste entrepreneurial success. Finding a void in the market and carving your niche according to the target audience can help you scale your online store and make you stand out among the other online merchants.
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Here’s what you should do to gain a winning edge over your competition.1. Let your content do the talking
Great content builds interest and adds value to the target audience, thereby encouraging conversions. An interesting infographic by Demand Metric reveals that 80% of people appreciate learning about a business through the content on the site.
High-quality, engaging, and relevant content can persuade your site visitors to take action in your favour. Here’s how you can wow your audience with an effective content strategy.Have an awesome ‘About Us’ page
The ‘About Us’ page is the most important page of a website that can differentiate your brand from your rivals. Yet, this page is commonly overlooked by most businesses. This page is an opportunity to narrate your brand story to build credibility and customer trust.
Make sure your ‘About Us’ page tells a story of how your business evolved, shares your vision and mission, and explains who and what you serve. Include video content to render a human touch to this page, making the content easy to digest.
Also, try to ‘put a face’ to your venture by showcasing yourself, any member of your team, or your store. People want to connect with brands at a deeper level and this type of personal content will help them relate to your posts.
Notice how the e-commerce site, Cambridge Satchel Company has used its ‘About Us’ page to narrate an engaging brand story and inject personality while promoting its brand values. The firm uses high-quality photography and short copy to explain their humble beginnings. The tone is personal and subtly persuades visitors to either scan the timeline or know more about their offerings.Offer instructional content
Offering instructional or how-to content is a great way to engage your audience and fulfill their thirst for knowledge. E-commerce marketers use a variety of digital marketing strategies to boost traffic. But very few firms focus on offering instructional content. Offering how-to content will not only improve the traffic to your site but also lead your visitors down the marketing funnel, taking customer engagement to the next level.
Begin by doing some effective content research in your niche. Use content creation tools like BuzzSumo, Ubersuggest, and Google Alerts to develop content that sets you apart from your competition. Awesome instructional content should not only educate the audience but also present facts in an entertaining manner. Today’s digital audience loves engaging with videos and visuals. Keep that in mind when creating how-to content for your brand.
Notice how Home Depot, an online home improvement store, offers instructional video content to educate its audience.Encourage UGC
User-generated content can help you generate high-quality, authentic, and unique content for your brand, enabling you to outshine the competition Some 79% of customers share that UGC has a significant impact on their purchase decisions.
UGC is more valuable than any of the brand stories you share on social media. Begin by hosting UGC contests, engaging in social listening, and generating share-worthy content. Further, people often use social media to share their passion, interests, and achievements with others. Use social media tools like Facebook Audience Insights to get cues on user activity with respect to their demographics, page likes, location, and purchase activity.
Check out how Madewell, the online store for women’s apparel, heightens the impact of UGC by rewarding users to create content about their products. The stories are showcased on the #everdaymadewell gallery.2. Focus on the entire customer experience
Customer experience is not merely about the sales journey. Each step in the sales cycle and beyond offer an opportunity to make customers feel special, enabling you to differentiate yourself from the competition.
For instance, a captivating loyalty program can go a long way in enhancing the customer experience. Offering exclusive discounts for loyal customers or those who have shopped for a minimum amount can make customers feel special, thereby differentiating you from stores that do not offer such privileges.Sell solutions, not products
Amazon’s CEO, Jeff Bezos obsesses over making the customer experience the number one priority for the organization. The e-commerce giant’s entire business model is about how best they can serve customers. To make your brand stand apart, you need to listen to your audience’s problems, offer solutions, fix issues, and enable them to connect to your brand.Focus on micro-moments
According to a Google study, micro-moments are intent-rich moments within the sales journey when the customer ‘wants to know,’ ‘wants to go,’ ‘wants to do,’ or ‘wants to buy.’
So, if a user searches for an American fast food joint, they expect Google to show a list of restaurants located near them. This user is having an ‘I-want-to-go’ micro-moment. In other words, micro-moments are loaded with the intent, context, and immediacy and the customer is ripe to take action.
To differentiate your brand, you should anticipate these micro-moments in your domain and commit to being useful during this time. For instance, researching where and when your audience searches online can offer useful insights about their search behavior and micro-moments.
So, if your products are seasonal, you should monitor when your prospects search for the offering. When the search spikes, you should launch an appropriate campaign like PPC to leverage the micro-moment.3. Build customer trust
Earning the trust of your customers is one of the most effective ways to differentiate yourself from the competition and scale your venture. But winning customer trust can be tough, especially when you are a new entrant in the market. Consider these tips to build a trustworthy online brand.Collaborate with other brands and influencers
Partnering with other brands (small or big) and influencers in your niche can add a degree of credibility to your startup and improve your online reputation. Reach out to influencers, micro-influencers, bloggers, and reporters in your domain to bring an authentic voice to your brand and foster trust.
Check out how ColorPop Cosmetics has collaborated with Shayla Mitchell, a beauty influencer with more than 2.7 million Instagram followers.
Use tools like Buzzsumo, Ninja Outreach, Social Animal, and VoilaNorbert to find influencers in your industry segment.Flaunt customer reviews
Reviews, ratings, and recommendations boost a brand’s online credibility. The Local Consumer Review Survey by BrightLocal revealed that 78% of customers (and 91% of 18 to 34-year-olds) trust online reviews as much as personal recommendations.
Thus, it is critical to flaunt the average ratings and customer reviews on your ‘About Us’ and every product page. Further, offer a small incentive like a discount or credit points to encourage customers to leave an online review for your brand.
Notice how Beardbrand isn’t modest about its customer reviews at all. They flaunt customer reviews on all product pages, thereby breeding trust among their target audience.Offer exceptional customer service 4. Offer multiple (but popular!) payment options
You do want your customers to complete the purchase transaction, right? Well then, offer a wide variety of popular payment gateways, ensuring a seamless and convenient checkout experience. Though managing multiple gateways and accounts may seem like a hassle, it’s worth including easy and secure options, such as PayPal, Amazon Pay, Google Pay, Apple Pay, Stripe, and the popular credit or debit cards.
Further, allow customers to save their payment information, ensuring a smooth shopping experience in the future.5. Have a generous return and refund policy
According to an infographic by Invesp, 67% of shoppers check a site’s returns policy page before making a purchase. So, if you aren’t offering reassuring returns and refund policies, customers will not buy from you. Further, the same infographic reveals that 92% of customers will buy again if the product return process is easy.
So, offering generous returns and refund policies will not only attract more sales but also strengthen the customer-company bond, enabling you to stand out in the competitive e-commerce space.
Check out Bonobos’ easy returns and exchange policy. The online apparel store not only offers free returns and exchanges but also goes on to share videos on how to make the process smooth.6. Offer flexible shipping options
The extra cost of shipping the goods is enough to dissuade your customers from completing their checkout process. According to the Baymard Institute, the extra cost of shipping and taxes is the number one reason why shoppers abandon the carts.
Offer free shipping on standard delivery, but charge a premium for expedited or time-specific deliveries
Offer free shipping on high-value orders. Apply shipping charges for low-value products or orders. This will encourage customers to purchase more to avail of the free-shipping benefit.
Use low-cost regional carriers or postal service to reduce the cost of shipping.Parting Words
Give your customers a reason to choose you over your competitors by offering flexible shipping options. Embrace free or expedited shipping to gain an edge over your competition. Here, we can learn a lot from retail giants like Wal-Mart and Amazon.
The competition in the e-commerce space is fierce and unforgiving. With millions of businesses plaguing the e-commerce segment, it can be tough for startups to differentiate their brand from the competition.
There is no easy way to scale your startup in this competitive environment. However, implementing the foolproof strategies shared in this post can make your brand stand out amidst a sea of e-commerce stores and rake in more dollars.
For a project-oriented organization, the success of a project is key to the company’s success. Completing the project with minimal resources, a skilled workforce, and the allotted budget are a few things that help a company achieve its organizational goals. And while schedule, cost, deadlines, resources, and budget are all crucial for success, the biggest and more important factor that can be the difference between the success and failure of a project is risk.
Every project, irrespective of its size and nature, carries some form of risk. It might vary depending on the type of project you are working on. The risk might also change based on how your project progresses. It’s important that you monitor the risk throughout the project lifecycle. Some risks bring new opportunities for the company, while others are a threat that might lead to negative consequences. Identifying the risks, evaluating them based on the potential consequences, and, most importantly, establishing the ways to mitigate those risks is important in ensuring the successful completion of different projects.What is Project Risk?
Risks are uncertainty. As mentioned above, you can only guess whether a certain risk has a positive or negative impact on your organization. This also allows you to better equip yourself with the tools needed to deal with risks when they crop up in the middle of the project. Remember, the risk affects one or more of your project objectives. You need to evaluate the risk beforehand to understand better whether it’s worth taking the risk or if you should just leave the part that has any chance of leading to negative consequences.
Usually, managers work with stakeholders and their teams to make a risk management plan. The first step in mitigating any kind of risk is developing a risk management plan. You need to document each step you should take to reduce the risk or deal with it as efficiently as possible. Risk management, basically, refers to the process of handling the risk such that your end result sare not affected. Simply put, risk management is the process of identifying, evaluating, and mitigating risks through a series of steps.Project Risk Management Steps
These six steps will help you plan risk management proactively so that when something uncertain occurs, you know how to handle that.Risk Identification
The first step in risk management is to identify potential risks that can have positive or negative consequences on your project outcome. Talking to your team and conducting regular meetings with stakeholders and supervisors will help you understand the risks that might occur.
For example, when you are working on a project with a tight deadline, there is a risk of delaying the delivery because of the national holidays. You can create a list of project risks based on previous projects. Work with your team to figure out all things that can go wrong or might affect your project’s outcome. It’s best to use your intuition to avoid missing out on anything.Risk Analysis
Risk analysis is pretty complex. You need to gather information about the project, evaluate the past project to get a better understanding of what may cause problems in executing the existing project, and work with your team at all steps.
Certain risks, like violating your state’s legal requirements or corporate laws, can result in the termination of the project and a hefty penalty. Even worse, these issues can shut your company down permanently. That’s why identification and analysis of such risks before starting a project are critical. You can use quantitative and qualitative risk analysis to determine the impact the risk has on your business.Prioritize Risks
Prioritizing risks requires gathering information about the level of impact a risk can have on your project or the organization as a whole. These steps involve risk classification as — low, medium, and high. It’s easier to decide on the actions you can take if these risks occur and the resources you are going to need to address them.
Some risks require immediate addressing, or they will impact the success of the project. Some risks might affect your work schedule but don’t necessarily pose a big threat to your project outcome. Some risks have no impact on your project’s success at all. While these are critical, you already have the resources and plan to deal with them. These can be categorized as low-priority risks.Assign Risks to Your Team
Once you have created the list of potential risks, assign them to your team. Each employee should be assigned a particular risk based on their area of specialization and their involvement in the project. This reduces the manager’s burden. You can have peace of mind knowing that when a risk occurs, your team will take care of it and address the problem the way you had planned. You can also create a team for risk management. This team will handle all sorts of risks in all projects.Creating a Risk Management Strategy
The next step is identifying whether the risk will have a positive or negative impact on the project outcome. Based on this, you need to come up with a risk mitigation strategy. You must work with your stakeholders to create a strong risk management strategy that helps you handle small to complex risks effectively and ensure that they don’t impact your organizational objectives.Monitoring the Risk
Your job doesn’t end with creating a risk mitigation strategy. While that’s pretty much all that you need to manage stress and address them as and when required, you never know if your strategy will be effective as your project progresses. There’s always a chance you might face different risks when you start working on a project. When implementing a risk mitigation strategy, you need to monitor its progress throughout the project’s lifecycle and develop new risk management plans when necessary.
A transparent risk management process where your entire team knows the project status and the risks it presents will help you deal with the project risks efficiently. Follow the above six steps to implement the best risk management strategy for future projects.
“Fashion is a statement.”
We’ve all heard this quote before, but do we really understand the extent to which this holds true for teenagers and adults alike?
Today, one’s clothing style is much more than sheltering oneself from the environment. There’s a lot of experimentation with different clothes and styles before an individual finds something they are comfortable with and think genuinely represents who they are.
Fashion is about expression. A medium that helps individuals become comfortable in their own skin. It’s no surprise then that clothing can help boost self-confidence, self-esteem, and a positive mood among individuals of all age groups. It is undeniable that your fashion expression will change as life progresses, roles change, habits develop, and personality forms.
There’s no right way to do this. That is why people search through the internet and rummage through thrift shops to find clothes that suit them. Individual pieces of cloth are mixed together to create a new look that is unique to that individual.
They need perhaps a little more access to a closet of clothes and styles or cuts to choose from to find themselves.
Are you someone who is giving them this opportunity? But you’re struggling with marketing your products online attractively and purposefully? We’re here to make sure that every person finds the perfect garment for them.
We have created a list of Top 10 Digital Marketing Strategies for Online Clothing Businesses that will help your products reach thousands of customers.Why is Digital Marketing Important for an Online Clothing Business?
1. There has been an increase in online shoppers since 2023, with an estimated 190 million people purchasing things online.
2. Building an online clothing website is only the first step to ‘put your products out there’. To increase the influx of customers who will avail of your services, you will need to tap into the social media market, understand SEO, and create quality content, among other things.
4. People’s tastes and preferences are always changing. Keeping updated with the latest trends and online behaviour patterns will enable you to use company resources effectively and create marketing strategies that suit customers’ current preferences and tastes.Top 10 Digital Marketing Strategies for Online Clothing Business
Today, digital marketing has become the medium through which companies build their brand name and promote their services to a larger audience. Creating a strong digital marketing plan is particularly important for your Online Clothing Business because the online website is your only store or outlet where customers can get access to your products and services.
Therefore, two of the biggest challenges you may experience are the ability to inform customers about the existence of your business and building a trusting relationship with them to purchase your products. To simplify things for you, we have listed 10 Digital Marketing Strategies to promote your Online Clothing Business effectively.1. Create a Good Website
Your website is like the online shopping window of any physical outlet. It is a place where you show customers a glimpse into the range of products you offer and build an identity for your brand. The website should thus be attractive, innovative and have a unique design. According to one study, 93% of customers reported that the products and website’s colour and appearance is a vital factors when making a purchase decision. However, keep the design simple so users can navigate through pages easily.
To get an edge over your competition, try to create a customised user experience by offering customer service, recommending client oriented products on the home page, and incorporating videos and images to improve the user experience of existing and potential clients.2. Take Advantage of Artificial Intelligence
The best way to personalise a website for your customers is to incorporate Artificial Intelligence or AI at some level of functioning. A survey done by Econsultancy has supported this claim by reporting that 74% of marketers guarantee a substantial increase in client engagement if a website utilises targeted personalisation techniques. Here is how you can use AI for your business:
1. Using a Visual Recognition algorithm, you can recommend similar styles or cuts to customers. This will help customers find the right clothes for themselves and save time and effort from searching for clothes on your website.
2. Incorporating a Chatbox feature helps you optimise customer support by providing them with a 24×7 service. The chatbot could also have solutions to predetermined queries and complaints. This helps you cut down on manpower costs.3. Is your Website Mobile Friendly?
Do not forget that today almost half the traffic seen on the internet is by mobile phone users. Whether it is in their free time or just before going to bed, there is a steep hike in the percentage of people who scroll to explore products or ‘window shop’ on their phones. Making your website mobile friendly means would include keeping an appropriate size of text and images to improve readability on a small screen. There are several other benefits to investing in a mobile friendly website:
1. Google has started improving the search results rankings of businesses that are mobile friendly since 2005
2. It allows consumers easy access to information about your business and products
3. It has also been found that users are more likely to share and recommend your website if it has been optimised for a mobile phone4. Search Engine Optimisation (SEO)
SEO or Search Engine Optimisation refers to boosting your website’s visibility, increasing the traffic and number of engagements you get when someone searches for a particular product, service, or phrase. Search engines (like Google) assess various factors of your website, like keywords and customer reviews, to ascertain whether your online clothing business offers products that customers are looking for. A different value is assigned to each factor to judge how trustworthy and authentic your website is. This helps create a digital footprint for your business.5. Content Marketing Techniques
You could generate many forms of content for your website or social media. This could include text, photographs, blogs, or customer reviews. Each form of content plays a vital role in building your brand name and attracting customers to make a purchase decision. All forms of content should be visually appealing, engaging, original, relevant, personal, and informative. If your products and website is able to catch a customer’s eye, they are more likely to be tempted to try your product at least once.
Do not overlook the importance of a blog. Generating content for your online clothing business like “5 colour combinations that will never fail you” or “5 traditional Indian styles that everyone needs to have in their cupboard” would address the needs of your target audience while also providing them with solutions to improve their clothing style. This could create a positive relationship between you and your customers. Make sure to add relevant keywords to increase the number of engagements you receive on your website.6. Social Media Marketing Techniques
Today, children and adults are active on at least one social media platform. They also spend considerable time scrolling through social media, websites, or online shops. If your business is not on top social media channels like Instagram or Facebook, then you will not be able to tap into a large pool of potential customers. These are some ways in which you can use social media to promote your business:
1. Visual elements are more likely to be remembered by users when compared to text. Frequently posting visually aesthetic photographs or videos will also help build excitement and desire in your customer’s mind
2. Social media is the best place to inform customers about the latest offers and discounts offered by your business.
3. Always encourage your clients to share posts and stories, tag your business on Instagram, or request them to drop a review on your Facebook page. Reviews from existing clients help build a positive image of your brand and inspire potential customers to make a purchase
4. You can also organise contests to attract new customers.7. Organize Competitions and Giveaways
You do not need to make this a regular element of your Digital Marketing Strategy. However, a few contests and giveaways a year could drastically improve engagements because everyone loves free things. It can one of the more fun ways to promote your products and encourage winners to share stories on their personal feeds- allowing your business to tap to gain visibility among their followers. A contest or giveaway is an affordable way to get people talking about you.
At the end of every contest or giveaway, evaluate how you performed in terms of traffic, new engagements, new followers, and any increase in sales to understand if another contest in the future will be beneficial and sustainable for your company.8. Collaborate with Influencers
Collaborating with influencers is thus a potent tool to shape a customer’s opinion and trust about your online clothing business by building a positive association with them. This happens because customers trust influencers and give value to their suggestions, much more than they would to a company trying to sell its own products and services.9. Rely on Customer Reviews and Feedback
A brilliant way to attract customers and build credibility for you online clothing business would be to encourage past customers to share their feedback and reviews after using your products and services. This inspires potential customers to try your products at least once before they form an opinion of their own.
Additionally, feedback plays a dual role. Apart from the benefit mentioned above, it also boosts your company’s rank in Google’s search results. This is because feedback and reviews is an important SEO tool and should be included in your Digital Marketing Strategy. Do not ignore negative reviews or customer suggestions because they help you identify weaknesses or blind spots in your relationship with the customer and drawbacks in your product.
There are several ways to collect feedback available on the internet today. One of the most personalized methods is emailing past customers and requesting them to share their testimonials or reviews. Other methods to ask customers for feedback could include:
1. Asking them to fill in a form (online or offline)
2. Leave a review on Google or any other third party app
3. Share their experience on social media and tag your account
4. Leave a review on your website.10. Review and Revise Your Digital Marketing Plan
Always remember that the first digital marketing plan you make is not going to be perfect, nor will it be the last plan you make. Once you begin promoting your business online, you will notice trends and online behaviour patterns among customers, giving you greater insight into their likes and dislikes. When systematically collecting this knowledge, you can assess and analyse the information to make appropriate changes and modifications to your current digital marketing plan. For example, if you see that Instagram is attracting a more significant flow of customers than Facebook, you could assign people to spend more time and effort creating content for Instagram. Or, if data shows that a particular kind of blog is drawing in more traffic than others, then you could put out those kinds of blogs on a weekly or biweekly basis.Conclusion
This 10 Digital Marketing Strategies list can help you promote your online clothing business. From here, you need to design a plan that is suitable to you, keeping in mind company resources and budget. We recommend that you make posts regularly and engage with customers as often as possible.
The clothing business is not going to die out. People’s preferences might change, and new trends may come up, but there will always be a need for your products. So even if your first few trials haven’t worked out yet, you can rest assured that these strategies will give you a push to dominate the online eCommerce sphere.
Always remember, “Fashion is about dreaming and making other people dream.”
Check out the digital marketing course offered by Digital Scholar. This course will help you improve your online clothing business through digital and help you learn digital marketing strategies for your online clothing business.
Fill out the below form to learn more about the course.
Connected devices are a cause of cybersecurity concerns for small, medium, and large businesses across all sectors. Any attempt at securing data environments requires the establishment of impenetrable cyber security frameworks for IoT devices. (NIST) recently asked experts to submit their proposals on the design of data security standards for IoT devices. This is an effort by NIST to lessen the burden related to data information security.What is IoT?
Devices that can connect to Internet sources or even to other devices are considered devices. Smart home devices including electric lights that can be controlled via your smartphone fall under this category. IoT devices have permeated all industries, since they enhance efficiency. Nowadays, it is easy to monitor and protect your home even when travelling, thanks to IoT. Lots of businesses are making an effort to ease their data monitoring burden by incorporating IoT to enhance productivity. Likewise, manufacturers are increasingly restructuring their production processes by using IoT to support their (SCADA) systems.What Risks are Associated with IoT Devices?
Needless to say, we have the ability to control computers. We can always turn our computers on or off to protect our data whenever we are not around. Nevertheless, the IoT environment is there to enable us automate activities. This way, we stand to interact less with our devices and in the process, involve ourselves more with information. In the medical industry, for instance, pacemakers that are IoT-capable can allow a doctor to monitor patients’ hearts better. In our homes, we can easily manage the security situation from our workplaces by connecting doorbells to our smartphones. Nonetheless, sensors used to collect and relay data in IoT devices are at risk. Whenever you share data between devices that are connected across an internal network, you definitely have protective measures such as passwords, firewalls, and encryption to protect your data. Connections and sensors between Bluetooth-enabled devices do not have the level of protection that is in larger devices.What is Bluetooth Connection?
A Bluetooth connection is a low-frequency and short-distance radio wave signal that uses little power. This connection links one device to another. Typically, Bluetooth connections have a 30-foot range. Regardless of the connectivity of anchored devices to the Internet, Bluetooth connections are not always fixed to a network-enabled device. For instance, headphones can be connected to a smartphone, which can connect to the Internet. Nevertheless, they require the primary anchored device so that they reach the Internet. From a data security standpoint, Bluetooth connections are considered to be lightweight. This is due to the low radio frequency involved, and insignificant power consumption. Therefore, these connections have minimal “weight” in terms of their overall ability. They act as tethering devices, which cannot independently integrate.What Risks Face IoT?
Owing to the fact that IoT and Bluetooth devices connect in several ways, several risk factors emerge. The five major security gaps that typify IoT are: 1. Authentication. When your computer is connected to a network, you require a username and password. Incorporating multi-level authentication involving the use of biometrics, such as fingerprints, will help you secure your data whenever you are connected a network-based service. 2. Confidentiality. Since connections between IoT devices aren’t secured by any authentication method, information passed across may not remain confidential. The problem of authentication is mostly experienced in public Wi-Fi networks, where anyone can access information passing through the network. 3. Authorization. Generally, Bluetooth connections are not complex enough to protect connected devices from unauthorized programs and users. Traditionally in networking, you can control access to data by individuals. Nonetheless, Bluetooth connections do not allow the creation of usernames and passwords. It is therefore difficult to define by user the data that they can access. 4. Integrity. You cannot set authorization, or even authenticate users, when IoT devices are connected. Therefore, data integrity isn’t guaranteed since you cannot be sure that only the right people have access to information that is being passed via the IoT connection. 5. Pairing. Pairing Bluetooth IoT devices with tablets, smartphones, or computers requires you to create a data-sharing connection between them. Once you leave primary devices open to Bluetooth connections for any of your IoT connections, the other devices will automatically start searching for Bluetooth connectivity. This way, they are likely to end up being paired with any open IoT Bluetooth device in the vicinity.NIST’s “Lightweight Cryptography” Project in Brief
Connected devices are a cause of cybersecurity concerns for small, medium, and large businesses across all sectors. Any attempt at securing data environments requires the establishment of impenetrable cyber security frameworks for IoT devices.(NIST) recently asked experts to submit their proposals on the design of data security standards for IoT devices. This is an effort by NIST to lessen the burden related to data information security.Devices that can connect to Internet sources or even to other devices are considereddevices. Smart home devices including electric lights that can be controlled via your smartphone fall under this category. IoT devices have permeated all industries, since they enhance efficiency. Nowadays, it is easy to monitor and protect your home even when travelling, thanks to IoT. Lots of businesses are making an effort to ease their data monitoring burden by incorporating IoT to enhance productivity. Likewise, manufacturers are increasingly restructuring their production processes by using IoT to support their(SCADA) systems.Needless to say, we have the ability to control computers. We can always turn our computers on or off to protect our data whenever we are not around. Nevertheless, the IoT environment is there to enable us automate activities. This way, we stand to interact less with our devices and in the process, involve ourselves more with information. In the medical industry, for instance, pacemakers that are IoT-capable can allow a doctor to monitor patients’ hearts better. In our homes, we can easily manage the security situation from our workplaces by connecting doorbells to our smartphones. Nonetheless, sensors used to collect and relay data in IoT devices are at risk. Whenever you share data between devices that are connected across an internal network, you definitely have protective measures such as passwords, firewalls, and encryption to protect your data. Connections and sensors between Bluetooth-enabled devices do not have the level of protection that is in larger devices.A Bluetooth connection is a low-frequency and short-distance radio wave signal that uses little power. This connection links one device to another. Typically, Bluetooth connections have a 30-foot range. Regardless of the connectivity of anchored devices to the Internet, Bluetooth connections are not always fixed to a network-enabled device. For instance, headphones can be connected to a smartphone, which can connect to the Internet. Nevertheless, they require the primary anchored device so that they reach the Internet. From a data security standpoint, Bluetooth connections are considered to be lightweight. This is due to the low radio frequency involved, and insignificant power consumption. Therefore, these connections have minimal “weight” in terms of their overall ability. They act as tethering devices, which cannot independently integrate.Owing to the fact that IoT and Bluetooth devices connect in several ways, several risk factors emerge. The five major security gaps that typify IoT are:When your computer is connected to a network, you require a username and password. Incorporating multi-level authentication involving the use of biometrics, such as fingerprints, will help you secure your data whenever you are connected a network-based service.Since connections between IoT devices aren’t secured by any authentication method, information passed across may not remain confidential. The problem of authentication is mostly experienced in public Wi-Fi networks, where anyone can access information passing through the network.Generally, Bluetooth connections are not complex enough to protect connected devices from unauthorized programs and users. Traditionally in networking, you can control access to data by individuals. Nonetheless, Bluetooth connections do not allow the creation of usernames and passwords. It is therefore difficult to define by user the data that they can chúng tôi cannot set authorization, or even authenticate users, when IoT devices are connected. Therefore, data integrity isn’t guaranteed since you cannot be sure that only the right people have access to information that is being passed via the IoT connection.Pairing Bluetooth IoT devices with tablets, smartphones, or computers requires you to create a data-sharing connection between them. Once you leave primary devices open to Bluetooth connections for any of your IoT connections, the other devices will automatically start searching for Bluetooth connectivity. This way, they are likely to end up being paired with any open IoT Bluetooth device in the vicinity.Basically, IoT devices differ in sophistication and price. Therefore, NIST recognizes the need to create standards that will protect all devices. This is what the NIST Lightweight Cryptography Standardization Project is all about. NIST is seeking to introduce minimum requirements, which will focus on coding to help prevent brute-force attacks against IoT devices.
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