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Lou Ureneck: I see what you’re saying, but let me pursue this line of thinking. Universities at some levels see themselves as stewards of culture. They operate museums, they run orchestras, they embrace libraries. So if we think the newspaper is making a cultural contribution that’s important to society, then perhaps universities have some stake in this. And there is the model of the radio station. For example here in Boston we have an outstanding radio station, WBUR, which is a part of Boston University. It’s an important part of the National Public Radio network, and I wonder if an effort like BUR represents some sort of model.
Fine: If you could get some type of support like NPR does, or other types of supportive people who really care about what journalism really stands for, it’s a beginning, but still isn’t really the solution. It’s a real challenge. I think most newspapers still have too much in the way of costs in terms of how they produce the paper each day. And Jim, I say this very respectfully, but there are probably too many editors and too much concern about quality control. I’m aware of all the mistakes that get made if it’s not done properly, but in the age of the Internet, there’s more opportunity to self-correct quickly.
O’Shea: I would like to respond to that. Everybody dislikes editors and everybody needs them. That’s been proven again and again over the years.
Fine: One, just one.
O’Shea: That’s not necessarily so. You can take a look at how the Internet covered the plane crash into the Hudson River in New York. A huge number of people were required to cover that. What’s wrong with people paying the cost of collecting, and gathering, and editing, and putting together the news? Not just in the paper, but online. And frankly, if you get rid of a lot of the costs that newspapers have, in terms of the production and planning and delivery and ink and paper, it would be quite economical to deliver the news. I don’t even think it costs that much to produce a newspaper these days. If you had to pay for a newspaper and you charged people $1.50 to $2 a day for a newspaper, the way I look at things, you can make it in a city and you don’t really need to go and slash the staff and cut editing and cut the reporters because what you really need is people out there covering and editing the news. That’s what makes it valuable.
Ureneck: I want to go back to the economics of newspapers. Lauren, you’ve been following newspapers for a very, very long time. Presumably, if universities were stewards of newspapers, they’d be nonprofit institutions and we wouldn’t want to see them lose money, but if they could just break even, that would be good enough.
O’Shea: I disagree entirely. Newspapers are not profitable because they’ve chosen to charge too little for their paper. They also got into a lot of trouble borrowing money to buy back stock, and they took on so much debt. If you take a paper like the Los Angeles Times or the Chicago Tribune, they are making a positive cash flow; they’re not in that much trouble. The trouble is they’re not charging enough, and the Internet for all of its glory isn’t producing an economic amount that can support the cost.
Ureneck: So is there some way for them to capture subscription revenue on the Internet?
Ureneck: How about for the reader, you know, high-quality branded information. Don’t you think that there’s some willingness out there to pay for that?
O’Shea: I hear that all the time, but I’ve never seen anybody be able to pull it off yet. I think there is a market for it, but you may have a smaller, more elite readership.
Ureneck: Lauren, do you see any future for a subscription component as a serious revenue stream on the Internet?
Fine: Absolutely not, and I don’t think newspapers made a mistake. I think once you created this incredible thing called the Internet that allowed everybody to have a voice, the value of the edited paper was devalued because people felt that there were other ways to get information — in some cases the wrong way. I’m not saying that’s good, but I think it’s irreversible.
O’Shea: I really think that there is a model that can work, but it’s a hybrid. You have much more diverse reporting on the foreign news. Somebody sifts through all this stuff and produces a coherent report. Maybe it isn’t every day, maybe it’s three times a week. It’s more analytical; it gives more knowledge and wisdom and it just has the news online and keeps it linking and reports it as fast as you can. If you put those two together in a package and you sell that package rather than the newspaper alone versus the Internet, I think you may be able to come up with something.
But to your point about a university-owned product, their ability to get feet on the street and do the marketing differently, to engage the community in some way that I think has been lost through the years, I think that’s where the university model becomes more interesting. You start to get this passionate group of people to get out and reenergize the community and change the way that you deliver the paper in some manner.
I’m still a modest optimist in all of this. More people are interested in news today than ever — that’s the good news.
O’Shea: I think we focus too much on how we deliver. I think we ought to focus on how we produce the information, and we’re going to give it to you any way you want it. So if you want the printed paper, we’ll give you the printed paper. If you want it every day, we’ll give it to you every day. And you’re going to have to pay maybe $1.50 instead of 75 cents and $5 on Sundays instead of $1.50. And if you want it online, maybe you’ll buy it just like you buy music on iTunes. Maybe you could put that all together in a package and say, here’s what we’re going to do for you and you figure out how much want to pay for it
Ureneck: Lauren, you made the point that more people than ever are interested in news. Is it at all helpful to think of the problem this way: we don’t really face a journalism problem so much as we face a business model problem.
Fine: I think it’s really more of a business model issue than a journalism issue, but there is maybe less trust today of traditional journalism. It’s really a question of how you support the industry. And changing the ownership to one where you don’t need to make money is absolutely a step in the right direction, but it isn’t the solution. If you were starting a newspaper today, how would you do it? If you want to do it the way it had been done, you probably wouldn’t produce every section you’re producing. You wouldn’t produce it every day of the week. You probably, in this world where we can all get instantaneous types of news online, would carve out what makes you different. And it’s not just local news in a community; it’s your community position in a global world. If you can start getting people to cover those things that free up my local resources in Cleveland, to take all of that and make it relevant to me, that’s going to be a good product. You will need to rethink the whole thing.
Ureneck: You know, the other appealing part of university ownership, or sponsorship, is that the university has a lot of resources that could be brought to bear on the problem itself. We have a management school, for example, here at BU. We have a journalism program, we have a communications program, and perhaps there are opportunities to do research and innovation in a university setting that might not happen in some other setting. But Jim, I’m interested in your views separating out the problem of business model versus changing the journalism. Do you want to see this as principally a problem of business model and it’s not the journalism that’s the issue?
O’Shea: Yes, I do think that it is primarily a business side issue. There are changes that need to be made in the way journalists operate. And I don’t think that people appreciate the complexity of running a newspaper. It’s one thing to say, OK, we’ll just get a bunch of college professors to write for us. But I’ve got to tell you something — I used to edit sections where college professors wrote for us, and it was a lot of work. They want to go on and on, and you say, it’s not like a book. If you write something here, you’ve got twenty inches to make your point. And they get mad and say they’re not going to do it. So there are a lot of issues here that come along with university ownership.
The other thing that does trouble me is this lack of diversity. We’re getting down to the point where it’s not every paper that has a foreign bureau, and you aren’t getting diverse points of view. And suddenly one of the big issues with the war was that we didn’t report that there were no weapons of mass destruction. I think that’s a little bit of an exaggeration to be honest with you, but the diverse point of view is what got that weapons of mass destruction story out there. It wasn’t just one person that the government or whoever else wants to leverage to try to squash the story; you know it makes it much easier when there is one. And the other thing I’m worried about is with the economic problems that are happening in the industry, that the government and other institutions begin saying, ‘O.K. we’ll provide the public with the information they need.’ And you’re seeing that happen already in city halls and then around the country, where you have the government trying to produce something that they’re trying to pass off as news. And it’s not edited, and it’s not independently reported, and in fact, if you’re scanning the Internet, it’s pretty hard to figure out, if you type in the subject you want to know about, and you get some site that looks like it’s news and you have to really dig into it to find out oh, this is being put out by the mayor so that’s why it says he’s such a great guy. So I think there are some real problems with that.
Ureneck: You know those of us who are close to this business see a calamity ahead, the public getting less news and less trustworthy news and information in the future. What’s your sense of the public’s awareness of this potential problem? Do you think the public will wake up one day and miss what’s been lost?
O’Shea: I think there’s a growing awareness that there’s trouble on the horizon. I don’t see anybody saying, ‘Oh my God’ yet. I think right now most people seem to say ‘Oh, they’ll probably figure their way out of it.’
Fine: I don’t think consumers are that stupid; I think they figure this stuff out. And I think what’s interesting today is how many people who do look at news look at more than one site for their news. And there’s so much news written about when news stories are wrong that I guess I look at the whole Wiki model and think the Internet’s pretty amazing. We don’t always get it right the first time, but the news does still get out there. And so I’m actually very optimistic that the news will still be out there.
I want to say one other thing to your earlier point. Universities do have all the right resources. I’ve only been on a university campus for a year now, and I know it’s not an unusual one. It is really difficult to get things done in an academic environment where everyone has their own daily routine, and trying to pull this off in a university setting would be incredibly challenging unless you had a separate management to do it. We all agree it’s a tough thing to do, but academia is not known for moving things quickly.
Ureneck: Right, absolutely. I will note that here at Boston University we’ve recently set up something called the New England Center for Investigative Reporting at Boston University. We have a group, a core group of professionals, faculty and otherwise, who are working with students to do real investigative reporting. And we’re partnering with media organizations, the Boston Globe, WBUR, and others, to get this investigative reporting out there. So, you’re absolutely right, Lauren, it can be difficult to move a university to get things done rapidly. But we’ve been able to make at least this small achievement here at Boston University recently. I want to thank you both for joining in. It’s been very interesting for me to hear your points of view.
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Xbox 360 And Playstation 3 Should Get Price Cuts
A new survey from Cowan & Company indicates that despite the launch of the new motion tracking systems, Kinect and PlayStation Move, the best move to increase sales for the Xbox 360 and for the PlayStation 3 would be for the game manufacturers to cut the retail price of the devices. The report says, “We view continued stubbornly high hardware price points as one of the key factors dragging down software sales.” It adds, “We believe that the hardware manufacturers have left unit sales on the table by not reducing price points from $199 to $179 and $299 to $249 for the applicable consoles, and that doing so would have driven a more significant boost to hardware sales than the release (for Microsoft and Sony) of new motion-sensing peripherals.” Cowan & Company says that although Kinect and Move are interesting for those who already own consoles, suggesting that they might pick them up in the near future, they remain unattractive for those who come from outside the gaming world, with demand still limited despite heavy promotion, especially from Microsoft. Both Microsoft and Sony cut the retail price for their home consoles during the last year and launched new version of their devices, which both look better than their predecessors and eliminate some possible issues. The PlayStation 3 Slim and the new form Xbox 360 both boosted sales when they were originally introduced but it’s not clear whether the effects will be long term. A new survey coming from Nielsen says that customers that are over 13 are more interested in picking up PCs and television sets in the coming months than on getting gaming consoles or add ons for them. For those with ages between 6 and 12 Apple made devices are more attractive than the Xbox 360 or the PlayStation 3 and their motion tracking systems.
A new survey from Cowan & Company indicates that despite the launch of the new motion tracking systems, Kinect and PlayStation Move, the best move to increase sales for the Xbox 360 and for the PlayStation 3 would be for the game manufacturers to cut the retail price of the devices. The report says, “We view continued stubbornly high hardware price points as one of the key factors dragging down software sales.” It adds, “We believe that the hardware manufacturers have left unit sales on the table by not reducing price points from $199 to $179 and $299 to $249 for the applicable consoles, and that doing so would have driven a more significant boost to hardware sales than the release (for Microsoft and Sony) of new motion-sensing peripherals.” Cowan & Company says that although Kinect and Move are interesting for those who already own consoles, suggesting that they might pick them up in the near future, they remain unattractive for those who come from outside the gaming world, with demand still limited despite heavy promotion, especially from Microsoft. Both Microsoft and Sony cut the retail price for their home consoles during the last year and launched new version of their devices, which both look better than their predecessors and eliminate some possible issues. The PlayStation 3 Slim and the new form Xbox 360 both boosted sales when they were originally introduced but it’s not clear whether the effects will be long term. A new survey coming from Nielsen says that customers that are over 13 are more interested in picking up PCs and television sets in the coming months than on getting gaming consoles or add ons for them. For those with ages between 6 and 12 Apple made devices are more attractive than the Xbox 360 or the PlayStation 3 and their motion tracking systems.
Should You Get A Microsoft Surface Rt Tablet?
The PriceAs far as the price is concerned, a Windows RT tablet will cost you $499 for the 32 GB version without its special keyboard touch cover. This is the same price as the new Apple iPad 4’s 16 GB version. The 64 GB version with a touch cover will cost you $699. The cover, by itself, costs around $130, but only adds $100 to the price of the tablet when bought as a bundle along with the device. A 32 GB version with a touch cover, for example, costs $599.
ConstructionThe Windows Surface RT tablet is about as thick as the iPad, and only about 20 grams heavier due to the extra hardware it packs in.
We’ll get to the hardware a little later. The construction of the tablet itself shows clear signs of a device that’s definitely built to last. Like the Zune, a lot of time was invested into making sure that the Surface has a solid construction that can withstand pretty tough conditions. Its exterior is made of “VaporMg,” an alloy of magnesium that’s molten into shape. It’s three times lighter than aluminum and has a very high degree of durability in comparison. The 10.6-inch screen is made of gorilla glass, and the entire tablet has an anti-fingerprint coating.
SpecsWith 2 GB RAM, a quad-core nVidia Tegra 3 CPU, and support for 802.11n (up to 150 Mbits/sec), you can’t go wrong! Many people reported slightly sluggish graphics when interacting with the operating system, so this probably isn’t the best gaming machine you’ll find. Also, its display is nothing extraordinary compared to Apple’s Retina display. Its support for a wide variety of memory cards and 5-point multi-touch would make up for these shortcomings. The audio on it isn’t very powerful, but provides a vibrant stereo output that will likely catch the attention of all the music lovers out there. Battery life is 8 hours with consistent use, and 360 hours (unconfirmed) on standby. The expansion card slot supports cards with up to 64 GB of storage capacity, adding a whole bunch of memory to your otherwise small tablet.
Available AppsUnlike Windows Phone 8, which will contain a ton of applications upon its release, Windows RT (the operating system that Surface runs on) has a very limited number of choices so far. There’ll probably be more apps in the future, but it’s a complete waste of time to check out the Windows Store at this moment.
PrognosisIs the Windows Surface tablet worth it? Perhaps not right now, but it might be worth the wad of cash in the near future. If you really like Windows 8, get it now and wait for new apps to come out. They’ll come pouring once the tablet gains traction. The slower graphics and regular display might make it rather dull, but it’s still got some strong points with its expandable memory capabilities, USB slots, and sturdy construction. You also have to understand that Windows RT is not the same as Windows Pro, and you can’t install desktop applications on it. If you are looking to run the full fledge Windows experience on the tablet, then the current version of Surface (running Windows RT) is not for you.
Opinions?Miguel Leiva-Gomez
Miguel has been a business growth and technology expert for more than a decade and has written software for even longer. From his little castle in Romania, he presents cold and analytical perspectives to things that affect the tech world.
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Top 10 Programming Languages Universities Suggest To Students
Overwhelmed with the learning options? Here are the top 10 programming languages universities suggest to students.
Technology has taken a front seat in economic and societal development. Enterprises are trying hard to seek skilled programmers and engineers who can efficiently leverage these technologies and deliver seamless and accurate software solutions.
PythonPython is widely regarded as a programming language that is easy to learn, due to its simple syntax, a large library of standards and toolkits, and integration with other popular programming languages such as C and C++. You can use it for both small and complex tasks across many different industries — from its more common applications in data science and software engineering to environments like mobile app development, artificial intelligence, and machine learning.
JavaScriptJavaScript is one of the most popular programming languages for building interactive websites. Even if you haven’t got your heart set on a tech career, being proficient in this language will enable you to build websites from scratch—a pretty useful skill to have in today’s job market! The language is extensively used in the website and mobile application development. It is one of the best programming languages universities suggest to students.
JavaJava is another top programming language that is mostly associated with client-server applications, which are used by large businesses around the world. Java is designed to be a loosely connected programming language, indicating that any application written in Java can run on any platform that is supported by Java. Also, Java has many features such as dynamic coding, multiple security features, platform-independent characteristics, network-centric designing, etc. that make it quite versatile.
C#C# is designed to be a high-level language. This means it takes care of a lot of the code you would have to write in other languages like Java and C++. Plus, it provides you with libraries that make writing code quicker and easier. The language supports new learners. Because of this, learning C# may be easier than attempting to learn the newer and less-documented languages.
HTMLHTML is one of the most accessible stepping stones in the world of programming. HTML is a markup language that is responsible for formatting the appearance of information on a website. Essentially, HTML can be used to describe web pages with ordinary text, also, it does not have the same functionality as other programming languages.
CSSCSS is usually applied in conjunction with HTML and governs a site’s appearance. While HTML organizes site text into chunks, CSS is responsible for determining the size, color, and position of all page elements. The language is quite approachable, allowing beginners to dip their toes in the metaphorical coding pool.
ScalaScala is the best of both worlds. It feels dynamic, but it’s a strongly statically typed language, viz. Haskell or Java. Scala compiler is really smart and uses type-inference up to the full extent. Scala provides type inference for variables and functions, much better than limited type inference in Java and C#. It is one of the best programming languages, universities suggest to students.
RR is an open-source programming language and software environment for statistical computing and graphics that is supported by the R Foundation for Statistical Computing. R Programming is the best mechanism for statistics, data analysis, and machine learning. It is more than a statistical package; it’s a programming language so that you can create your objects, functions, and packages.
Objective-CObjective-C inherits the syntax, primitive types, and flow control statements of C and adds syntax for defining classes and methods. It also adds language-level support for object graph management and objects literals while providing dynamic typing and binding, deferring many responsibilities until runtime.
KotlinIt is a better option for both beginners as well as experienced developers as it improves productivity by making debugging easier. The use of Kotlin is not only limited to Android apps. As it is JVM-based, it can be run easily on every platform that supports JVM. Kotlin allows you to do front-end development also. It is one of the best programming languages universities suggest to students.
More Trending StoriesTechnology has taken a front seat in economic and societal development. Enterprises are trying hard to seek skilled programmers and engineers who can efficiently leverage these technologies and deliver seamless and accurate software solutions. Programming languages such as Python, Java, C#, and many more are in high demand from developers and programmers for the smooth functioning of applications and websites. There are approximately 700 programming languages in the world. Programming and application development have been extremely helpful in scaling up business performances. At present, many students want to learn a programming language but selecting one from numerous options can be overwhelming. Therefore, this article features the top 10 programming languages universities suggest to students.Python is widely regarded as a programming language that is easy to learn, due to its simple syntax, a large library of standards and toolkits, and integration with other popular programming languages such as C and C++. You can use it for both small and complex tasks across many different industries — from its more common applications in data science and software engineering to environments like mobile app development, artificial intelligence, and machine learning.JavaScript is one of the most popular programming languages for building interactive websites. Even if you haven’t got your heart set on a tech career, being proficient in this language will enable you to build websites from scratch—a pretty useful skill to have in today’s job market! The language is extensively used in the website and mobile application development. It is one of the best programming languages universities suggest to chúng tôi is another top programming language that is mostly associated with client-server applications, which are used by large businesses around the world. Java is designed to be a loosely connected programming language, indicating that any application written in Java can run on any platform that is supported by Java. Also, Java has many features such as dynamic coding, multiple security features, platform-independent characteristics, network-centric designing, etc. that make it quite versatile.C# is designed to be a high-level language. This means it takes care of a lot of the code you would have to write in other languages like Java and C++. Plus, it provides you with libraries that make writing code quicker and easier. The language supports new learners. Because of this, learning C# may be easier than attempting to learn the newer and less-documented chúng tôi is one of the most accessible stepping stones in the world of programming. HTML is a markup language that is responsible for formatting the appearance of information on a website. Essentially, HTML can be used to describe web pages with ordinary text, also, it does not have the same functionality as other programming chúng tôi is usually applied in conjunction with HTML and governs a site’s appearance. While HTML organizes site text into chunks, CSS is responsible for determining the size, color, and position of all page elements. The language is quite approachable, allowing beginners to dip their toes in the metaphorical coding pool.Scala is the best of both worlds. It feels dynamic, but it’s a strongly statically typed language, viz. Haskell or Java. Scala compiler is really smart and uses type-inference up to the full extent. Scala provides type inference for variables and functions, much better than limited type inference in Java and C#. It is one of the best programming languages, universities suggest to students.R is an open-source programming language and software environment for statistical computing and graphics that is supported by the R Foundation for Statistical Computing. R Programming is the best mechanism for statistics, data analysis, and machine learning. It is more than a statistical package; it’s a programming language so that you can create your objects, functions, and packages.Objective-C inherits the syntax, primitive types, and flow control statements of C and adds syntax for defining classes and methods. It also adds language-level support for object graph management and objects literals while providing dynamic typing and binding, deferring many responsibilities until chúng tôi is a better option for both beginners as well as experienced developers as it improves productivity by making debugging easier. The use of Kotlin is not only limited to Android apps. As it is JVM-based, it can be run easily on every platform that supports JVM. Kotlin allows you to do front-end development also. It is one of the best programming languages universities suggest to students.
Offering Guest Posts For Your Clients: Why You Should Get Your Writers Involved
More and more companies are beginning to realize the importance of content and guest posting when it comes to ranking well on a Google SERP, so naturally jobs for writers follow. Last week I wrote an article giving tips to companies trying to create and manage a content team. It can be particularly tricky to make this happen when your company has several different clients and you want to offer content services to all of those clients (this is most typical for a company specializing in SEO or any type of online marketing). In the past the answer was outsourcing this work, but as we move forward we’re seeing that companies want to bring this in-house.
Now ideally you would want to assign one writer to each of your clients, but this isn’t always possible if you have a meager budget. You’re going to want to hire one writer to work with several different clients. This then begs the question: How should a writer manage several different clients; especially if the clients are a part of different industries?
Why Guest Content for Clients Needs the Help of Individual Writers
When it comes to writing guest content, however, I’ve found that it works best to have one writer in charge of a few different clients. There are a few reasons why this often makes the most sense:
Pitching and Relationships. Guest blogging is all about going out and finding new websites where you can pitch an article. Once you find something good, you want to maintain that relationship in the hopes of earning future posts on that site. This isn’t easy to do when it comes to authoritative, industry-leading sites. Having one writer maintain that relationship helps keep guest blogging easy and gives writers something more to do than just write (as a side note: from personal experience I’d say this is important for productivity).
Organization. I always recommend Google docs when it comes to organizing a content strategy. This allows people to see and make changes in real-time. You can share the document with the manager of the account so that he/she is kept in the loop, but more than anything it’s a great way for writers to stay organized themselves. Have different tabs for different clients, and you can be sure to know what you’ve written and the status of all of those articles.
Expertise. Giving writers a select group of clients to write for helps him/her develop an expertise (more about this in the last section).
Number of Articles. The sheer number of guest contributions you will need will require a great deal of organization, so it helps to keep writers in the loop by letting him/her manage his/her own contacts and articles. In general, a full-time writer should be able to get around 30 articles live each month (potentially a few less to start).
Topic Creativity. You never quite know what topic will work before finding a site to post your future article. You will want to see the site first and potentially talk with the editor before you begin writing. This takes quite a bit of time, so putting it into the hands of an account manager can often be too much and cause communication issues.
Having your own set of writers in-house should help give you more control over the types of content being published (so prioritizing your biggest clients here works well). What content a writer publishes as guest content can play a huge role in that company’s reputation, so it’s important to stay on top of the quality.
Hiring Writers to Help Offer Content to Different Clients
The biggest problem when it comes to hiring writers is hiring a writer who is versatile enough to write about many different subject matters. You may have a client in the health industry who needs content for a website, and then you may have a client in the retail industry who needs content for guest posting.
Add These WordPress Plugins And Get More Traffic
Whether you are managing a company website, an online shop, or a simple blog, traffic is one of the essential ingredients of success. The problem is getting more traffic. It’s an art that is easy to understand but difficult to master. You can’t just build a site and hope for the best that the traffic will come. You have to acquire it. If you use WordPress to build your site, you can use these plugins to help get more traffic.
Linking to Your Other ContentIt’s clear that Google and other search engines hate junk content. That’s why they keep updating their algorithms to weed out such content and bump up websites with quality content. The first focus of any site is to create quality content. While creating great content is a craft that you should master by practice, you can use tools to help others discover your hidden gems.
WordPress Popular PostAs important as creating quality content is linking one content to another. If visitors land on one of your pages or posts, you want them to stay on your site as long as possible and come back for more. You can do that by telling them about other interesting things that your site has to offer.
WordPress Popular Post is a plugin that creates a widget showing the ranking of posts. You can customize it to show the most views over the last 24 hours, 7 days, 30 days or all time. You can also filter the results to a particular category and place it anywhere on your site that can display a widget.
Share the ContentThe easy way to get more traffic is to let your visitor share your content with their friends, a.k.a potential visitors. These plugins will make it easy to do so.
SharebarSharebar connects your site with your visitors’ social media accounts. It allows your visitors to share your content quickly and increase organic exposure of your site. Other than increasing your traffic, this plugin will also help your site get stronger SEO ranking. You can choose which social networks that best fit your content and display them next to your post.
WP to TwitterThe WP to Twitter plugin offers similar features to Sharebar but focuses more on Twitter. It posts your content to your Twitter account automatically. You don’t need to copy and paste links to your tweets as the plugin will do the job for you. You need to customize the tweet template beforehand, though, so that the plugin can use it to auto-tweet each new post and shorten the URLs. It also offers a sidebar widget to display your recent tweets.
Facebook Comments AddThis Mobile Share Improve Site SEOThe goal of SEO is to turn your sites into something that search engines love, put it higher in search engine rankings, and eventually get more free, steady, and organic traffic based on keyword searches. While meddling with SEO manually will give you enough jobs to last a lifetime, your focus should be on creating quality content. Leave the complicated job to the expert.
All in One SEO PackThis plugin will help you address the most important SEO points while taking care of other SEO details that most ordinary people don’t need to know about. It will take away the headache of SEO work by automatically adding the relevant fields and tags on each page and post.
All in One SEO Pack will also optimize all of your titles for the search engines, generate meta tags for each post, and scan your content for duplicate files that can hurt your ranking. Everything happens automatically without you having to touch a single line of code.
Google XML SitemapsEven the oh-so-powerful search engine giants get lost sometimes. And when they do, they can’t index the posts and pages. Unfortunately, the risk is on you since your site won’t show up in the search engine results if it can’t be indexed. Your job is to make the search engine job easier by creating a sitemap, and Google XML Sitemap plugin can help you do that easily. The plugin will guide search engine crawlers around and show them the complete structure of the site.
Image Credit: Amy West, WordPress Popular Post, Sharebar, WP to Twitter, AddThis
Jeffry Thurana
Jeffry Thurana is a creative writer living in Indonesia. He helps other writers and freelancers to earn more from their crafts. He’s on a quest of learning the art of storytelling, believing that how you tell a story is as important as the story itself. He is also an architect and a designer, and loves traveling and playing classical guitar.
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