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Find out what social mentions are, why they matter, and how to best respond to them to build a strong relationship with your audience.

If people were talking about your brand on social networks, you’d want to know about it, right? Well, guess what: It’s happening. Whether you’ve noticed or not, if you have any kind of social presence at all, your brand is likely receiving social mentions.

Keep reading to find out why social mentions are so important, how to track them, and how to best respond to people talking about your brand.

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. No tricks or boring tips—just simple, easy-to-follow instructions that really work.

What are social mentions?

Social mentions are social posts that include a reference to your brand. This includes posts in which your brand is tagged (often referred to as @mentions) or simply mentioned by name in the caption.

With @mentions, the social user is usually trying to get your brand’s attention. With untagged mentions, they are talking about your brand but not specifically drawing your attention to that fact. Both kinds of social mentions can be either positive or negative (or even neutral).

Here’s an example of a tagged mention of Hootsuite:

So, @hootsuite , about adding @Grammarly and @canva into the composer workflow.

*awkward silence, looks down at the floor*

I love you

— Kent Stones (@KentStones) September 29, 2023

And an untagged one:

Congratulations to all those Content Marketing students at George Brown College who have successfully completed their Hootsuite Platform Certification #Mark4022

— Qashif Effendi (@Learnandshare) September 29, 2023

Why are social mentions so important?

So, people are talking about your brand online. Why is it so important for you to keep tabs on these conversations?

It’s always good to know what people are saying about your brand. Social mentions provide an easy way for you to understand the good, the bad, the ugly, and the fabulous in those conversations. Here are some key reasons why that’s important.

Social proof

Social mentions of your brand act as de facto reviews. Monitoring social mentions allows you to reshare positive mentions while building a library of user-generated content that highlights the benefits of your brand in action.

Since 75% of users turn to social sites for brand research, this is an important way of showing potential customers that you live up to your brand promise.

Social customer service

Customers are increasingly turning to social media channels for customer service. You’ve got to meet them where they are.

Whether it’s a simple inquiry or an emotional complaint, every service-oriented social mention of your brand provides an opportunity to show you care. That not only helps satisfy the customer who mentioned your brand — it also shows other social users that you take requests seriously.

Crisis control

Whether it’s a world crisis or a brand crisis, social mentions can be your early warning system for looming problems. They can also help you understand what your target audience expects from you as you navigate troubled waters.

Monitoring social mentions gives you the chance to respond to a developing crisis before it gets out of control.

Understanding your audience

Social mentions are an incredibly valuable source of audience research. Who is mentioning you? What do they say?

Social mentions help you understand everything from demographics to customer expectations. As you better understand your audience, you can in turn provide them better content, and even better products and services.

Humanize your brand

Responding to social mentions allows you to engage in real conversation with fans and followers. You can show off your brand personality and make your brand feel more human. It’s a good way tobuild a more intentional online presence establish follower relationships over the long term.

How to track social mentions

Now that you know why social media mentions tracking is so important, let’s look at a few ways to get it done.

Manually search social media mentions

Most social networks have a notifications option to alert you when someone tags your brand on social media. In order to find social mentions this way, you’ll need to open each social media account and look in your notifications or alerts.

For social mentions that don’t tag your brand directly, you’ll need to use the social media platform’s search function to find relevant posts.

Remember to search for common misspellings, too. For example, Hootsuite could be misspelled Hoot Suite or Hootsweet. Search for each of these misspellings or any other ways people might refer to your brand to find your mentions.

Track and respond to mentions using Hootsuite

Using software to monitor social media mentions saves a ton of time and makes sure you don’t miss anything, since you can check mentions for multiple accounts from one screen.

Hootsuite comes with a built-in social mention tool you can use to see who’s talking about your brand on Facebook and Twitter. You can respond to these mentions in real-time without ever having to leave the platform. It’s a great way to stay organized and on top of things. Here’s how to set it up:

Step 2: Under Board type, choose Follow personalized feeds.

Step 3: From the dropdown box, choose one of the networks where you’d like to start tracking mentions, then select @ Mentions from the stream options.

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Step 4: Repeat for any other Facebook or Twitter accounts you’d like to track.

You can also use keyword and hashtag streams in Hootsuite for social media mentions tracking when you are not directly tagged. This is where software to track social media mentions really comes in handy, since you can set up multiple search and hashtag streams rather than having to conduct multiple searches using the native platform tools.

For more information, check out our post on how to set up social listening.

Set up an RSS feed

Using a tool like chúng tôi you can convert searches on some social networks into RSS feeds that you can then follow to keep an eye on your social mentions.

Here’s how it works.

Step 1: Head to the chúng tôi feed generator.

Step 3: Head to YouTube to create your search URL. Just type your keyword in the Search bar, then copy the URL.

Scroll down to see the content of the feed. To track your feed, you’ll need to add it to an RSS reader. If you don’t already have a preferred one, Hootsuite has a free RSS syndicator app you can find in the Hootsuite App Directory. Once you add it to your dashboard, you can monitor RSS feeds as Hootsuite streams.

Start free 30-day trial

Learn more about the Hootsuite RSS Syndicator:

Responding to social mentions: 7 best practices

1. Answer every mention

If someone takes the time to mention your brand on social media, it only makes sense for you to respond. According to Salesforce, 64% of consumers expect to have real-time interactions with brands.

If someone tags you on social, they clearly expect a response. If they mention your brand without tagging you, responding provides an extra opportunity to impress by showing you’re really paying attention.

It doesn’t have to be complicated.

😂 😂 😂

— Warby Parker (@WarbyParker) September 25, 2023

2. Share your learnings

You’ll learn a lot from monitoring your social media mentions. It’s important to share that knowledge with the relevant teams throughout the company. For example, if users are tagging you like crazy because they love a current marketing campaign and want to engage with the message, that’s gold for your marketing team.

Likewise, if customers are repeatedly tagging you because of a particular issue with your product, or a feature they wish you would make available, that’s critical intel for product development.

3. Thank the user for reaching out

If someone shares something positive about your brand on social, you’ll obviously want to thank them. They’re helping you reach a new audience of potential customers and vouching for how great you are as a brand.

But it’s also important to thank users for reaching out with queries and even complaints. Every negative mention is a chance to win back a frustrated customer, and show others how classy and helpful you can be.

Make sure your thanks rings true rather than cheeky. You don’t need to thank someone for an insult, but you can always thank them for drawing a concern to your attention.

Hi! I’m sorry we don’t have a size for you right now & appreciate your feedback on this. Increasing our size range is a big priority for us so I appreciate you reaching out!

— Knix (@knixwear) September 29, 2023

4. Reshare positive mentions

Resharing positive mentions is a great way to build up that social proof we talked about earlier. You can also use reshares to highlight aspects of your offering you might not specifically call out yourself.

For instance, Fraser Valley Cider Company’s own content usually focuses on their cider, events, and pizza. So resharing this story with a social mention from a visitor was an easy way to show some love for their focaccia.

Source: @FraserValleyCider

Most social platforms make it easy to reshare content, especially content you’re directly tagged in. Instagram’s main feed has been a notorious holdout, but even they are currently testing a reshare button.

One great way to literally highlight positive social mentions is to reshare Instagram stories you’re tagged in, then create a Stories highlight for them to live in so you can show them off for longer than 24 hours. A highlight with lots of social media mentions indicates you’re a well-loved brand on the platform and can inspire confidence in new followers.

5. Stay positive and provide solutions

So, it’s important to address every mention with a positive attitude—even the ones that come in with a negative approach. Focus on providing solutions to make the user’s experience better next time. 85% of customers are likely to recommend your brand if they have a satisfactory interaction with you online

So one company, @Zappos, earned a customer for life based on their handling of two minor issues over 10 years.

And companies who are struggling to retain customers for a second order, much less a decade, might take notes. 😉

— Cosmichomicide 🌻 (@Cosmichomicide) September 10, 2023

That said, remember the wisdom to not feed the trolls. If you can see a conversation isn’t heading anywhere productive, despite your best efforts, it’s often best to just move on. Eventually, the troll will get bored and crawl back into the hole from whence it came.

6. Know when to make the conversation private

If a situation involves someone’s personal information, suggest moving the conversation into direct messages.

On Twitter, you can include a button directly within your reply to allow the user to send you a DM with one tap.

— T-Mobile Help (@TMobileHelp) October 2, 2023

Similarly, if a misunderstanding has the potential to spiral, it’s better to get that out of the public eye. Again, don’t delete anything, and make sure to indicate in the thread that the conversation has been moved to a private channel so others can see you’ve followed up.

Complex situations sometimes can’t be easily resolved with a quick tweet or reply. If a more nuanced response is necessary—or if someone has a lot of questions—then DMs, email, or another private form of communication might be more appropriate.

7. Stay true to your brand’s voice and tone

The team member(s) responding to your social mentions should be experts in your brand’s voice and tone guidelines.

Wait, that would be sick. I wanna go as me for Halloween.

— Wendy’s (@Wendys) September 28, 2023

Your marketing and customer service styles should be well aligned, even if they’re not exactly the same. And if you like spicing up your responses with GIFs, make sure they’re appropriate for your audience.

Use clear, simple language that’s accessible to everyone. An eighth-grader should be able to easily understand your replies.

Hootsuite makes it easy to monitor keywords and conversations on social media, so you can focus on taking action on the insights available. Try it free today.

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Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.

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Social Media Marketing Audit Template

Social media marketing audit template Audit your social media marketing with our guided template, complete with worked example How will this social media audit template help me and my business?

Every successful marketing strategy starts with a detailed audit. After all, how are you supposed to improve if you don’t know how well you’re currently doing? This is especially true when formulating a social media strategy. The fast-paced nature of social platforms means that you constantly need to review your performance and optimize your posts if you want to become a thought leader in your industry.

Managing social media updates as part of content marketing activities takes time. You want to make sure you are focusing in the right places and getting the returns on your investment. That’s why our Word Doc social media audit template helps you review the effectiveness of your own social media activities, or for your clients. There’s also a full example report included using a fictitious company who are looking for more clients in their sector.

The template includes both blank pages and tables in a workbook format that you can complete, followed by a worked example.

Who is this social media audit template for? How is the audit structured?

The audit template includes:

The main audit template, with blank tables for you to fill in

An example of how a fictitious company – Health Recruitment Ltd. – would complete the template when auditing their company’s social media

We recommend using the social media audit template to conduct top-level analysis that can be presented in a concise format. The example audit can be used to help gauge how you can use the template to apply to your business, and see how practically you can implement the audit and its findings in your marketing strategy.

The audit includes:

Opportunity: Review your channel performance, competitor benchmarking, governance etc.

Strategy: Define key objectives, structured around RACE (Reach, Act, Convert, Engage)

Action: Determine what tactics you will use, integration with brand style/tone of voice, and plan social selling and listening actions

At the end of the blank template, we have also included:

An example of a completed audit by fictitious company: Health Recruitment Ltd

Latest updates

This template has been updated in our RACE Growth Process OSA (Opportunity, Strategy, Action) framework to improve usability and integration with your marketing strategy.  It has also been redesigned so that the template and example audit are all within one document for ease of use. An instructional page has also been written for the audit template to guide you through each section if you are only completing a top-level audit of your social profiles.

Resource Details

Author: Miriam Shaviv. Updates provided by Dr Dave Chaffey.

Format: A downloadable Word Doc

Related resources:

We recommend you use this audit alongside our example social media plan template as well as our Social Media Learning Path.

Techniques for measurement of ROI for social media are covered in our module on evaluating content marketing ROI.

About the author

Miriam Shaviv

Miriam Shaviv is Director of content at Brainstorm Digital who is active in creating and managing social media strategies for B2B and B2C clients. Connect to her LinkedIn.

Segmentation Techniques For Social Media Marketing

Social media marketing gives new options for segmentation

Since the 1950s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy.

Accurately define your market segments and then the follow on activities of targeting and positioning are much more effective.

The answer has to be a resounding “No!”, but the way brands categorise consumers is changing.

Towards ‘socialgraphics’

Therefore, the basic approach of demographic segmentation, and pigeonholing people into presumed and fixed characteristics, is less relevant today. Grouping people into segments solely by geography, age, gender, profession and income and assuming they’ll never change is not a great way to relate to your online audiences.

Therefore, consumer categorisation emphasis is moving towards the previously less popular technique of psychographic segmentation. Put simply, psychographics is about classifying people by their attitude and behaviour.

Using monitoring tools it’s possible to gain deep insight into users’ sentiments about a product or service, whether positive, negative or neutral. You can also track consumers’ interests, opinions and interests.

This form of social network psychographic segmentation is becoming known as socialgraphics.

Go where your segments meet

Using social networks, brands are able to locate their traditional market segments ‘hanging out’ online and engage with them.  Self-segmenting groups form around areas of common interest, such as hobbies, sport, health, jobs etc. These are very fertile forums for brands to promote themselves to their exact target segments, conveniently congregating in one place.

These communities of interest are being intentionally fostered by social network platforms, who charge brands to participate in them; for example, Google+ Circles and LinkedIn Groups. But it’s often forgotten that there are scores of other online communities brands can and should join in with in the right way.

But social spaces are places where users go to be informed, educated, supported and entertained – not to be sold to. When brands enter social networks they are participating in people’s social spaces and must earn the right to be there.

‘Pull in’ your target market segments

Some socially savvy organisations are using a strategy I have termed segmentation pull.  This approach involves setting up your own hosted online community and ‘pulling’ in your market segments.

For example;

Britmums – Another good example of segmentation pull, Britmums host an online community of mothers, attracting a 3,000 strong blogger community. Each blogger averages 4,000 page views per month, creating an aggregated audience of 12 million. Mums are an ideal segment for many brands.

Nurture blogger influencers

About 10% of social network users generate 90% of the content. These users are referred to as ‘Creators’ or ‘E-Influencers’ – in fact, they are typically active bloggers. These highly influential people could be classified as a new market segment.

Your brand will also have negative influencers, known as ‘detractors’ or ‘trolls’. These influencers will vehemently give brands a bad press and their words are contagious like no others.

There are many examples of ‘trolls’ damaging a brand’s reputation. So, treat these people with kid gloves; and make no corporate or official response to their posts.

Creators and detractors are arguably both new market segments, albeit ones that come and go.

But, then again, that’s how people behave and it’s this behaviour that marketers can now tap into.

Is ‘conversation marketing’ the panacea?

One-to-one marketing is only really practical if you have a relatively small number of high-value customers. Yes, marketers need to and can influence their few influencers, but it is not practical to try to have individual online conversations with your whole customer base (as is preached by some self-professed social media gurus).

However, conversation marketing is still possible if you go back to the principles of customer segmentation.

You can have group conversations with communities of interest once you have found where they hang out or pulled them into your own online community.

In conclusion

Segmentation strategies are here to stay and are, in fact, becoming increasingly important. So, ensure your social media marketing team is fully trained on this concept and work hand-in-hand with your customer insight or market segmentation teams.

With thanks to Permeative Blog and Vecindad Gráphica for use of the images.

Social Media Marketing Planning + Alignment With Other Channels

Social media strategy and planning essentials series

This is part 6 of my Smart Insights 12 part social media series. In the last part we looked at the role of content in social media; in this blog, I discuss how social needs to work as part of your overall marketing plan, not in isolation.

The role of a marketing calendar

Most organisations have a marketing calendar that outlines the key campaigns for the year, typically broken down into monthly cycles. As with the content calendar, I discussed in the previous article, this helps define the big campaigns, the key messages, promotions, CTAs and the channels through which they will be delivered.

Social media needs to align with this calendar. Typically the most successful campaigns are executed across multiple channels simultaneously, promoting the same core message, albeit with a slightly different execution in each channel e.g. paid search campaigns typically use product and offer led CTAs but social posts are more conversational.

The marketing calendar is flexible and fluid, so it can change to allow the marketing team to respond to changing internal and external environments. There’s no point defining a campaign for 6 months’ time and then sticking to your guns even when the campaign is no longer relevant, or a competitor has trumped your promotion.

Using a calendar doesn’t preclude using social media to post custom content that isn’t part of these wider campaigns.

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You can. And you should.

An element of spontaneity is important to social media marketing, but always remember that there is (or should be) a set of guidelines that inform what and how you communicate. Don’t go off brand, or post content that’s at odds with your core marketing messages.

Tailoring marketing messages for social media

The marketing calendar gives you a campaign level plan; you then need to tweak the campaign assets to suit social networks.

Here are some examples…

Product campaigns:

For new product launches, consider using product imagery to create new boards on Pinterest, Instagram photos etc.

Use visual posts on Twitter rather than just text (you can add multiple pictures).

Use animation to bring products to life e.g. gif images, short videos.


Use photography to create engaging photos for visual networks like Instagram.

Feature speaker interviews on your blog and then promote via Facebook posts, with speaker pictures.

Add new events to Facebook and geo-tag the location

Announce each event on Twitter with a link to the ‘about’ landing page

Use the event or campaign hashtag in all posts (encourages others to use it + sharing amplifies reach).

Always ask yourself the following question: “how can we make campaign content interesting and relevant to our social audience?”.

Briefing social teams to handle campaign activity

Marketing campaigns create social conversations, even when the catalyst is another channel. For example, an offline ad can be shared by a user on a social network, which generates interactions with other users.

Do you have a process for briefing your social team for each campaign, even if social isn’t a core element?

If the social world is being critical, you need to listen, learn and respond. If your marketing is getting love, you need to encourage and reward it.

Social supporting organic marketing

Social and SEO should show each other love.


Social signals have long been part of search engine ranking algorithms, and recency is important. You should look at how key content and landing page URLs can be shared socially to amplify reach. This includes:

Promoting new landing pages via social networks e.g. new product category, new brand range

Posting links to latest content like blogs and videos.

SEO can also support social, by providing keyword data that can help social marketers understand what keywords people use to search and browse. This can help with copywriting for social posts, as well as for influencer research.

Let’s take the example of a shoe retailer. The SEO team flags to the social team that the search query “court shoes” is trending and there’s a new editorial landing page on the website with great content, including celebrity videos.

The social team can then use a social research tool like Buzzsumo to find out what content, and people, is most popular for this keyword. They can use this insight to work out what style of content would be of most interest to the social audience and identify relevant influencers to promote the content to. This can help generate new content that is tailored for the social audience, rather than relying on existing content.

It’s also a useful feedback loop for the content and SEO teams, flagging what related content is getting the most shares. This can help tweak existing content or provide ideas for future content.

Get your social and SEO teams working together to analyse content trends and share information to help inform plans.

Understanding the difference between paid social and paid search

First, it’s important to realise that paid social isn’t just an extension of your paid search campaigns; different audiences, different tools, different execution.

I know paid media specialists who’ve seen paid social campaigns fail because they simply replicate a paid search approach. There are a few similarities but we’re talking about push versus pull marketing; just because the two channels have the word “paid” in common it doesn’t mean the same approach works for each.

The similarities:

You must put a lot of up-front effort into researching how to target your audience effectively

You need to write targeted ad copy

You need landing pages to best target social audiences

The difference

Paid Social is a highly accountable form of push marketing; you need to segment and structure your activity so that you can optimise for ROI using the data you generate, but there’s a different skill set required to that of a paid search practitioner in being able to research which groups of people are most likely to respond (totally different to KW research) AND knowing how to pitch to each segment through creative (slightly) less constraining than the PPC 25,35,35 text ad.

The key to effective paid social planning is blending the right resource. You need to roll in the expertise of planners, creative and biddable media experts. It’s not often that the core skill sets required belong to just one person, but the temptation for many is to lump it onto one person’s desk. The most important areas of expertise to have are:

“Planners can save themselves hours of time by talking to the client, and talking to customers – the people immersed in the subject matter are the ones who roll off the social media groups that target customers follow and the twitter accounts of the big influencers without even thinking about it.

Graham Everitt, freelance e-business consultant.

Social media ad tools offer a wide range of targeting and goal options, so it’s important to get to grips with the platforms you plan to use before starting your planning. Work out:

Who and how you can target

What types of ad you can test

What content you can promote

What CTAs you can push

What measurement options there are

Paid social and search informing each other

Although they’re different, you should ensure they’re integrated. For example, you may already have spent a lot of time optimising paid search creative and landing pages, we can be used to inform paid search campaigns.

Your keyword data is full of useful insights. Apply your keyword learning to the social scene, and use these keywords to drive social keyword research. You will find some cross over and this can help save time in copywriting and ad optimization.

You can also make use of CRM data to help with social targeting by creating look alike audiences based on existing customer profiles. So customers acquired via other channels can help you build your audience profiles on social networks.

Make sure the paid search and social teams talk to each other if it’s not done by the same people. Get them to share data, insights and plans.

Using social networks for event marketing

Above I outlined some ways use social media to promote events in the lead up to the event. Now let’s look at how you maximise social reach during and after the event. I’ve helped a few organisations create event social media marketing plans, and some simple activities can drive significant increases in social engagement.

Consider the following:

During the event, remind people of the hashtag and encourage them to post live using the hashtag (needs good quality wifi!)

Consider displaying a live hashtag wall (but don’t distract people from the talks!)

Have your own live tweeter sharing key content, including speaker quotes and pictures from the event

The day after, create a Storify thread for each event and share it while the event is fresh in people’s minds

X days after the event, publish a blog write-up that shares key insights/learning and share this across all core social channels

Publish videos of each speaker wherever possible (YouTube, Vimeo), then tweet each speaker the link to encourage them to share

For attendees whose social IDs have been captured, send them a thank you message and link to event content, such as videos

Use the event photos to create a Facebook album, add them to Instagram

Contact key social influencers and share the event content with them – encourage them to share.

Social media can extend the life of an event. Think about the content you can share to amplify the event reach and impact.

Appending social data to CRM contacts

Wouldn’t it be great to be able to deliver more personalized marketing to customers whose email addresses you have?

Well you can.

Using tools like Full Contact, you can upload customer email addresses and append social data, such as Twitter handles.

You can segment your audience to flag high-value customers and then deliver personalized 1-1 communication via social off the back of campaigns delivered in other channels. For example, your latest email has some killer deals, so you contact your top 100 customers via their social profiles 24hrs early to give them special access.

Yes you can do that via email but the alignment of CRM and social data enables a more personal style of communication.

And yes you can do that via paid social using the remarketing tools offered by platforms like Facebook. But by enriching your CRM database with customers’ social handles, you can build direct organic conversations.

So this is step 6 in the Smart Insights 12 step series on social media strategy and planning.

How important do you think it is to ensure social is aligned with other marketing channels in terms of campaign messaging and content? What tips and techniques can you share to help others?

Keep an eye out for next month’s article, “Resourcing for social media marketing”.

Missed the previous articles? Catch-up here:


Social Media Affiliate Marketing Guide 101 – With Amazon

This guide is a summary of proper methods and guidelines for affiliate marketing on social media. This is also a follow up to the first article No Precedence For Social Media: Amazon Hangs Us Out To Dry.

The purpose of this guide is to help affiliate marketers find success and make money with affiliate marketing in social media. Follow this comprehensive guide from start to finish and feel confident in the fact that you are using the proper methods affiliate marketing in social media.

I would like to thank Dave Cotter, head of Amazon’s affiliate program, for contributing to this guide. After writing an earlier social media affiliate marketing article, Dave reached out to me to create this guide to help affiliates all over the Internet understand the proper way to approach affiliate marketing on social media.

Amazon Social Media FAQ Does the Amazon Associates Program permit the use of social networking sites like Twitter to drive traffic to the Amazon site?

Yes, we do. We pay referral fees for qualifying sales generated from social networking sites like Twitter or Facebook. Social Media + Amazon Associates = $$!

Where is the Amazon Associates Operating Agreement located?

You can find the Operating Agreement on the home page of Associates Central in the right hand navigation pane. Here are links to both the Operating Agreement and the Product Advertising API License Agreement for easy reference:

Do you support shortened URLs?

If you use another URL shortening service, whether your Associate ID is included can really vary from service to service. Generally speaking, when using an outside URL shortening service, your Amazon Associate ID must be included BEFORE you shorten the URL. You should be aware that some services will add their own Associates tag to the shortened URL or remove your Associates tag altogether. Also, please be aware that some shortening services use their shortened URLs to frame the Amazon site. If the links you get from any service do this, or otherwise do not resolve to the chúng tôi domain in the address bar, you cannot use them in the Associates Program and you will not earn referral fees from those links.

Also, bear in mind that you need to address any problems with a particular service with the provider of that service and Amazon can’t compensate you for any difficulties you may experience with other shortened URL providers.

Is there anything else I need to know?

Yes – when creating your social network user name and profile, be aware of copyrights and trademarks, both Amazon’s and those of others. As stated in the Associates Operating Agreement, Associates may not take any action that could reasonably cause customer confusion about our relationship with you or misrepresent the relationship between us and you. Using a user name or id which includes Amazon’s Proprietary Terms, like “Amazon” or “kindle,” or using our logos and other trademarked content on your profile may cause confusion by those accessing your profile and also misrepresents the relationship between us and you. Furthermore, as an Associate, you’re also responsible for ensuring that your content doesn’t infringe on the intellectual property rights of others. For more information, please review the Associates Operating Agreement.

We hope you understand that you may not receive a personalized response to messages sent to this address.

Amazon FAQ Follow Up

It is not required to use the Amazon URL shortener to distribute affiliate links on social media. A few alternates that have been tested and confirmed to work with Amazon’s affiliate program are:

Are there any other ways to promote affiliate links on social media?

A popular way to promote affiliate links through social media is to place the full affiliate link on a website that you control, such as your own blog, or any site that is not hindered by long website links. Once you have done this, you then shorten the website address to the page that you placed the Amazon affiliate link on, and distribute that link.

By doing this, you are creating an extra step in the process, but by doing this, you can be confident that you will be paid for the qualifying referrals that are sent to Amazon’s website.

A Step By Step Guide

Sharing links on social media is a straightforward process. But when you involve affiliate links, it can become a bit tricky. As long as you understand a few key points about sharing affiliate links on social media, you can make it a painless process.

Step 1

The first step in affiliate marketing is to find the product that you wish to promote. Once you have the product in mind, the next step is to find a proper affiliate link to this product.

Step 2

This step is probably the most important one. Depending on the affiliate program, you must understand what constitutes a proper affiliate link. With Amazon, they make it easy. As long as your affiliate ID is in the query string parameters, the referrals will be tracked to your account. The query string parameter looks like this: tag=wwwsimplyidea-20

iPod Touch – Full Amazon Affiliate Link

iPod Touch – Amazon Shortened Link

As you can see in both of these examples, the bold text above, which is an affiliate id (this is how Amazon attributes the referred customer to your account), exists in both links and follows the guidelines for a proper affiliate link.

iPod Touch – 3rd Party Url Shortener

It is absolutely important to make sure that if you use a 3rd party service that the affiliate ID as described above is present in the link BEFORE you shorten it with a 3rd party URL shortener. You CANNOT add an Amazon affiliate ID onto the end of a 3rd party shortened link (unless they offer a specific service for this).

It is always a good idea to test the link that you plan on sharing by entering it into a website browser and following the link by hitting enter after pasting the link into the website address bar.

Step 3

Once you have confirmed that your link does contain your affiliate ID in such a way that follows the affiliate providers requirements (in this article as described by Amazon), you can begin to distribute this link to social media websites such as Twitter and Facebook.

As space permits, it is generally a good idea to include a brief description of the link and the reason that you are distributing this affiliate link to your social media audience.

Though it is not required, Amazon does suggest that you should register your social media profiles with your Amazon affiliate account by logging into the administration panel and submitting the link to each of the profiles you plan to use to distribute your valid affiliate link.

Distribution Questions

Many people have raised concerns over the extent of distribution of a link. For example, if you post an affiliate link to your Twitter profile and 50 people retweet your affiliate link, will you be paid for referrals on these links? The general answer is yes. Which means great things for affiliates.

However, keep in mind that many people who retweet will make changes to your link by swapping the affiliate ID for their own. You may think that your link is the one being distributed, but that might not always be the case.

I specifically asked Dave Cotter, from Amazon, about this phenomenon. His answer was rather encouraging because he said you cannot control what people do with your links. He said if a link goes viral, you the affiliate marketer should be rewarded for something you created being distributed in such a fashion. As long as the viral activity follows the guidelines of Amazon’s affiliate program, which is outlined above, you can expect to receive credit for all referrals.

In Conclusion

The purpose of this article is to clarify exactly what is acceptable from the standpoint of Amazon. Since Amazon has been one of the leaders in affiliate marketing, if you follow their suggestions there is a good chance they will also be applicable to other affiliate programs. Please keep in mind that in order to be sure, you should read the guidelines for each affiliate program individually.

A good rule of thumb is, if you think it is possible that you could be denied the referral commission for the usage of affiliate links, it is probably not a good idea!

Again, a big thanks to Amazon for their contribution and willingness to help out the affiliate marketing community.

Joshua Odmark is a technology consultant at Simply Ideas LLC and also blogs for Performance Marketing Blog. Follow him on Twitter or connect with him on LinkedIn.

Top 10 Social Media Marketing Courses In Nepal

Are you looking for the best Social Media Marketing courses in Nepal as a budding digital marketer? You’ve come to the correct place! We’ve compiled a list of the top and best Social Media Marketing courses in Nepal, together with details on the courses they offer, course curriculum, tuition structure, placement information, and more.

Nepal is a landlocked country in South Asia known for its flora and fauna richness. It accounts for around 3.2 percent of the world’s flora and 1.1 percent of its wildlife. We’ll go over the top ten Social Media Marketing courses in Nepal in this article.

Read on to learn about the Social Media Marketing institutes in Nepal and pick one that best fits your needs as a budding digital marketer. But, before we get into the top 10 digital marketing courses in Nepal, let’s have a look at the current need for digital marketing professions and their breadth.

Demand For Jobs Related to Social Media Marketing in Nepal

Learn more about the digital marketing careers in India

The world is currently undergoing a substantial digital transformation. With the epidemic in full swing and the prospect of performing on-the-ground marketing efforts dwindling, digital has emerged as the most viable option. More and more organizations and brands are turning digital, which is speeding up the current digital transformation.

Companies can now contact their target clients and promote their products and services much more easily through digital means. As a result, digital marketing has assisted them in generating more revenue in a shorter period of time. The need for digital marketing is increasing, which has resulted in an increase in job opportunities in the industry. 

Professionals are needed to fulfil the numerous roles in the sector. These are some of the job titles:

SEO Specialists

Business Analysts

Content and Copy Writers

Content Strategists

Digital Marketing Specialists

Social Media Managers

UI and UX Designers

Web Developers, and more.

You’ve come to the right place if you’re seeking Social Media Marketing courses in Nepal. A Social Media Marketing course will give you excellent theoretical and practical training in the field, preparing you to meet the different issues that you will face as a digital marketing professional.

Top 10 Social Media Courses In Nepal

Digital marketing has spread to every nook and cranny of the globe, and it only appears to be expanding. With the current technological breakthroughs taking place all over the world, demand for digital is at an all-time high. 

Digital marketing is unquestionably a more modern and effective marketing strategy, and businesses are increasingly using it to promote their products and services. Brands will see significant growth in both sales and reputation if they have a strong digital foundation.

As the digital world has grown, so have the number of institutes offering competitive Social Media Marketing courses in Nepal. 

Now with no further due, let’s explore the best 10 Social Media Marketing Courses in Nepal!

1. Digital Scholar

Sorav Jain, India’s foremost digital marketer, and Instagram influencer created Digital Scholar, a premium digital marketing institute in Chennai. It began as an educational extension of echoVME Digital, a company that is also one of Chennai’s leading digital marketing firms.

Sorav, who is also an author and a keynote speaker, is the brains behind Digital Scholar’s competitive course. He designed the course at Digital Scholar with the ever-changing dynamics of the industry in mind. Furthermore, Digital Scholar follows a unique agency-styled training that distinguishes it as one of the best digital marketing and social media courses in Nepal.

One of Nepal’s most comprehensive online digital marketing courses is offered by Digital Scholar. It is an institute whose online digital marketing course has consistently attracted international attention. Students from all over the world, including Singapore and Malaysia, have enrolled in the course, which has been a big success. You can study the art of digital marketing from industry experts from the comfort of your own home with Digital Scholar’s online course.

Students learn how an agency operates at Digital Scholar. Every batch of students is broken into groups and instructed to approach each activity and task as a team. This solid on-the-ground experience, along with a faculty that includes industry veterans, makes Digital Scholar one of Nepal’s best digital marketing colleges.

Digital Scholar is a great option if you’re looking for an online digital marketing course in Nepal. Students who have graduated from the institute have gone on to carve out a successful career in the field of digital marketing.

Continue reading to learn more about Digital Scholar’s online digital marketing course!

Digital Scholar is a leading institute in Nepal that provides one of the complete online digital marketing courses available. The course is one of Nepal’s greatest digital marketing institutions and beyond because of its global accessibility.

The online course is delivered in real time by a faculty with extensive industry experience and expertise in their fields. They don’t simply devote their time to normal classes; they also schedule time for question and answer sessions. This allows students to network and participate in stimulating debates about the curriculum, industry, and other topics.

Real-world project experience

Agency-based education

Learn from specialists in the field.

100% aid with job placement

You can get a free blog domain and hosting.

Digital Scholar Placements

Digital Scholar has teamed up with some of the best and most well-known digital marketing firms, like echoVME, Social Beat, Internet Moguls, Social Kinnect, AliveNow, O3MDigital Marketing, and others. We also have a specialized placement cell that works tirelessly to help you find your dream career by providing you with the greatest placement support and counseling.

Companies Where Our Students Are Placed

Continue reading to learn more about Digital Scholar’s digital marketing course and why it is the best online digital marketing and social media marketing course in Nepal.

Course Syllabus


Niche Discovery

Content Writing

WordPress Management

Search Engine Optimization

Facebook Advertisement

Search Engine Marketing

Email Marketing


Landing Page

LinkedIn Marketing

Social Media Management

Instagram For Business

Digital Design Mastery

Other customized modules unique to Digital Scholar

Selling And Pitching Tips

International Freelancing

Making Money Online

Course Faculty

Train under the direction of Sorav Jain, one of India’s top digital marketing specialists, and his team of industry veterans.

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Course Fees and Duration

The online course lasts three months and covers all of the subjects in depth. The course fee is ₹75,000. Call us at +91 9361072918 for the offer price. For hands-on learning, Rs. 4,000 will be returned to you for a domain, hosting, and marketing expenses.

Last date of enrollment: 22nd July, 2023

Course Highlights

Study Under the Guidance of Sorav Jain

Live & Interactive Sessions

120+ hours of Learning

24+ Certifications

Guaranteed Paid Internship

100% Placement Assistance

Live Case Studies

Industry Connect

Access to Freelance Marketplace

14+ Advanced Modules

3 Specializations Modules

Ad Budget Allocation

Qualified Faculty Of Practitioners

Conducive Ambience

1-Year Access to Course Material

Updated Course

Feedback Session

24*7 Community Support

Certifications Offered

Digital Scholar Certification

Digital Scholar Module Specific Certifications (11)

Google Mobile Certification

Google My Business Certification

Google display ad Certification

HubSpot Certification

SEMrush Certification (6)

E-mail ID: [email protected]

Phone No: +91 93610 72918

2. Trilogy Digital Media [TDM]

Trilogy Digital Media, commonly known as TDM, was founded in 2023 and provides clients with Web Design, Content Writing, SEO, and a variety of other services. 

It also offers one of the best digital marketing and Social Media courses in Nepal, including live sessions, practical projects, and seminars to help students understand the field.

Course Syllabus

Creation of various content for different platforms

Data-driven campaign and their insight

How to generate and calculate ROI

Key social media platforms and their working

Learn presentation techniques

Publishing best practices

Social Media Guidelines

Thorough understanding of social media marketing and buyer’s journey

Various roles social media plays

Course Fees and Duration

Don’t hesitate to get in touch with the institute using the contact information provided below for further details on the course duration, cost structure, and other queries.

Course Highlights

360-degree understanding and scrutinizing through weekly tests.

Certificate courses

Continuous support after training

Creating your own TG – Target Group

Exposure to Real-time projects9. Business-centric

Job Assists in reputed companies

Practical usage

Real-life industry-based Teaching

Phone No.: +977-01-4499781

Address: Mid Baneshwor, Kathmandu, Nepal.

3. IT Training Nepal

One of the greatest digital marketing institutes in Nepal is IT Training Nepal. Mr. Shailendra Basnet founded the institute, which offers one of the most comprehensive digital marketing and Social Media Marketing courses in Nepal. 

The course curriculum is revised on a regular basis to reflect current industry developments. Pearson VUE Authorized Test Center and BRASI Education are collaborating on the course.

Course Syllabus


Email marketing

Introduction to digital marketing


Mobile marketing

Search Engine Optimization (SEO)

Social Media Marketing

Web Marketing


Course Fees and Duration

In Nepal, IT Training offers one-month digital marketing training. For additional information about the course and the pricing structure, contact them using the information provided below.

Course Highlights

Basics of SEO

Free assessment of your websites on search engines

Practical approach

Uses of different digital marketing tools

Phone No.: 977-01-4240005

Email ID: NA

Address: Putalisadak, Kathmandu 44600, Nepal.

4. Elance Digital Media Course Syllabus

Content Marketing

E-commerce Marketing

Email Marketing

Google Ad-sense concept

Lead Generation

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Social Media Marketing

Website Testing12. Marketing Automation Concept

YouTube MarketingOnline Reputation Management

Course Fees and Duration

The digital marketing training offered by Elance Digital Media in Nepal lasts three months. Contact them using the information provided below for more information on their course cost structure and other queries.

Course Highlights

3 months paid internship for job centric students

Access to digital marketing tools

Elance Certifications

Google Certifications


HubSpot Certifications

Phone: +977 98180 97976

Address: Chucepati, Chabahil, Kathmandu, Nepal.

5. Digital Vidya

In 2009, Digital Vidya began their training journey by offering social media workshops. They launched a full-fledged digital marketing course, which has aided several aspiring digital marketers to launch their careers successfully. They have taught over 11,000 digital marketers over the last decade, and they currently provide one of the best Digital Marketing and Social Media Marketing courses in Nepal.

Course Syllabus

Adobe Analytics

Lead Sourcing

Content Marketing in association with LinkedIn

E-Commerce Listing & Marketplace Listing

Email Marketing

Facebook Marketing in association with Facebook

How to Become a Freelancer in Digital Marketing

Inbound Marketing

Integrated Digital Marketing

Media Buying & Planning

Programmatic Marketing

Search Engine Marketing

Search Engine Optimization

Social Media Marketing

Web Analytics

Course Fees and Duration

The online digital marketing course offered by Digital Vidya in Nepal lasts three months. Please contact them using the details provided below to learn more about their cost structure.

Course Highlights

1 Facebook Certified Certificate

1 VSkills Certified Certificate

100% Placement Assistance

2 Certificates from Digital Vidya

2 internship Opportunities

3 HubSpot Certified Certificates

44+ Modules Covered

8 Google Certified Certificates

And many more.

Landing Page Creator

SEO Software

Server Space

Social listening tool

Tools worth over NPR 1,12,653 free

Phone No.: +91 80100 33033

Address: NA

6. SEO Training Nepal

SEO Training is one of the best SEO and digital marketing training institutes in Nepal. Their digital marketing course is incredibly comprehensive, covering all of the key topics and ideas to ensure that students are industry-ready when they receive their certification. SEO Training is one of Nepal’s greatest providers of digital marketing and social media marketing courses in Nepal.

Course Syllabus

Affiliate Marketing – Developing Strategic Partnerships Online

Digital Marketing Strategy

E-commerce Marketing

Email Marketing

Google Maps/Analytics

Introduction to Digital Marketing

Lead Generation for Business

Mobile Marketing

Online Reputation Management

Search Engine Optimization [SEO]

Social Media Marketing – Targeted Advertising for Lead Generation

Web Analytics

Webmaster Tool

Website Optimization and Usability

YouTube Advertisement

Course Fees and Duration

In Nepal, SEO Training Nepal provides a 40-day digital marketing course. The cost of the course is Rs. 20,000 per individual.

Course Highlights

Build your own site & Earn cash from Blogging

Depth practical internet marketing training

Digital marketing training from industry specialists

Get ready for job with great client attractiveness

Promote Your complete online World

Reduce cost for branding

Targeting a large number of people at once

Think big- Do big & Earn Big

Phone No.: 977 – 01- 4243968

Address: Bagbazar (near to old bus park), KTM Nepal

7. Shamsherkhan Course Syllabus

Affiliate Marketing

eCommerce Marketing

Email Marketing

Freelancing & Start-up

Google AdSense

Lead Generation Business

Mentorship Session

Search Engine Optimisation

Social Media Marketing

Tools & Strategies

WordPress Website Creation

Course Fees and Duration

Don’t hesitate to get in touch with the institute using the contact information provided below for further details on the course duration, cost structure, and other queries.

Course Highlights

Access to recorded videos of classes missed

Attend classes from anywhere

Enjoy live interactive sessions

Joy of real-life classrooms too

Live Q&A sessions led by industry experts, and more

Phone No.: +91 84471 83364

8. School of Information Technologies

The School of Information Technologies offers digital marketing courses in Nepal to train students in the field and prepare them to handle the industry’s difficulties. 

Students will have a good understanding of brand awareness by the end of the course and will be able to set goals and evaluate digital marketing campaigns, among other things.

Course Syllabus

Affiliate Marketing

Content and Blog Marketing

Email Marketing

Online Reputation Management

Google AdSense

Search Engine Marketing

Search Engine Optimisation

Social Media Marketing

Web Analytics

Website Set-up

YouTube Marketing

Course Fees and Duration

In Nepal, the School of Information Technologies offers a one-month digital marketing course. Contact the institute using the information provided below for further information about their pricing structure.

Course Highlights

Build Your ability to reach a global marketplace

Have a strong Brand Awareness

Know your online audience or market share

Reach more customers for less money than traditional marketing methods

Set objectives and evaluate digital marketing campaigns

Address: Raja Janak Marg, Tinkune, Kathmandu

Phone No.: + 977 – 98616 66678

9. Broadway Infosys

Broadway Infosys is a Nepalese institute that provides digital marketing training. They also provide online classes for students who are unable to attend their regular classes. Their goal is to teach students the fundamentals of digital marketing so that when they graduate, they will be experts in the sector.

Course Syllabus

Digital Marketing – The Basics

Email Marketing

Search Engine Marketing

Search Engine Optimization

Social Media Marketing

Web Analytics and Conversion Rate Optimization

Course Fees and Duration

Don’t hesitate to get in touch with the institute using the contact information provided below for further details on the course duration, cost structure, and other queries.

Course Highlights

Gain familiarity with popular online marketing tools

Learn to design a responsive website and have a strong brand presence for any business

Learn to ensure a strong online presence of any business through digital marketing

Learn to supervise the business development, finance, supply chain, production, and sales using online marketing tools

Provides comprehensive knowledge about Search Engine Optimization (SEO), SEM, SMM

Provides sufficient job and career opportunities

Skills to perform Website audits, editing, content writing, graphic design, and building links

Address: Shriganesh Marg, Subidhanagar, Tinkune, Kathmandu 44600, Nepal

Phone No.: +977 98410 02000

10. Tech Axis

Tech Axis is one of Nepal’s best digital marketing schools. They offer digital marketing training to students and hopefuls, preparing them to face their profession’s problems. They provide one of the best digital marketing and social media marketing courses in Nepal.

Course Syllabus

Analysis and Keyword Research

Google AdWords (PPC Marketing)

Google Web Analytics

Introduction to Digital Marketing

Local Business and Google Mapping

On-page and Off-page Optimisation

Search Engine Optimisation

SEO Updates and Analysis

Social Media Marketing

Social Media Optimisation

Webmaster Tools

Course Fees and Duration

In Nepal, Tech Axis offers digital marketing training for $5,900. Contact the institute using the information provided below for more information about the course duration.

Course Highlights

Get Training

Interesting Project Work

Internship and Placement Assistance

Practical and Modern Teaching Methodology

Address: Kumaripati, Lalitpur, Nepal. 

Phone No.: +977 98497 14489

To Conclude,

The above are the top ten institutes that offer the best digital marketing and social media marketing courses in Nepal. Choose the institute that provides the most value and matches your requirements as a digital marketer.

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