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Global purchase intent data and marketing services company TechTarget, Inc. (Nasdaq: TTGT) announced that it was included in the recently released Forrester Vendor Landscape: B2B Marketing Data Providers, Q3 2023 report (access requires subscription or purchase). The Vendor Landscape Report provides an “overview of vendors to guide B2B marketers on driving requirements from use cases, evaluating vendors, and making procurement decisions.”
The report covered 17 B2B marketing data providers in all. Providers were surveyed across six data categories; Behavioral/Intent data, Firmographic data, Demographic data, Technographic data, Relationship data and Device data. Out of 17 vendors surveyed:
TechTarget is the only vendor in the overview to provide over 50% data availability across all categories
Out of all vendors surveyed, TechTarget’s exclusive first-party data spanned the widest category range
“In 2023, marketers are focused on transforming data into insights and turning those insights into productive results,” said Michael Cotoia, CEO, TechTarget. “Priority Engine delivers real observed purchase intent data from TechTarget’s highly targeted audiences directly to our customers to improve marketing programs and accelerate pipeline.”
The Forrester report also details a variety of data challenges that marketers face that TechTarget believes it is helping customers solve:
Nearly half of B2B marketers don’t practice basic data hygiene and only 28% run regular diagnostics to identify data problems, according to the report – Priority Engine allows marketers to perform data manipulation and segmentation work directly within the tool making it easy to deliver clean lists directly into MAP and CRM systems.
According to the report, only 19% of B2B marketers append with third-party behavior and/or intent data – Priority Engine identifies purchase intent activity from accounts and the specific prospects that are actually performing the research, enabling marketers to run campaigns targeting exact prospects demonstrating real purchase intent.
To obtain holistic insight, marketers currently must go to multiple sources: Per the Forrester report, 37% of B2B marketers plan to use 4+ data providers in 2023 – Priority Engine provides direct access to rich, immediately actionable data at both account and prospect levels. It includes technographics from HG Data for efficient propensity-to-buy modeling and integrates automatic feeds directly into leading marketing automation systems and CRM.
TechTarget has become a leader in the market because of how its purchase intent insight is created and delivered. Insights within the Priority Engine platform are fueled by the depth of content across TechTarget’s network of over 140 enterprise technology-specific websites, spanning 10,000 unique IT topics. The content within this network is specifically designed to aid enterprise technology buyers in making real purchase decisions. TechTarget helps marketing and sales teams understand directly observed buyer behavior and delivers the first party data inputs tech vendors need for effective marketing activation and pipeline development.
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Domains Of Ethics: Academics, Research, And Practice
Ethics in Academics
Ethics in academics refer to the principles and values that guide research, teaching, and other scholarly activities in the field of education. It includes issues related to academic integrity, plagiarism, research misconduct, and the responsible use of technology in the classroom. Academic integrity is one of the most fundamental principles of ethics in academics. It refers to the honesty and trustworthiness expected of all students, faculty, and staff in the academic community. This includes not cheating on exams, not plagiarizing assignments, and not fabricating research data. Academic integrity is essential for maintaining the credibility and trustworthiness of the educational system.
Plagiarism is another important issue related to ethics in academics. Plagiarism is using someone else’s work and presenting it as your own. This can include copying text from a book or article, paraphrasing someone else’s work without proper citation, or using someone else’s research data without permission. Plagiarism is considered a serious violation of academic integrity, and students who engage in plagiarism can face disciplinary action, including failure of an assignment or course, suspension, or expulsion.
Ethics in ResearchEthics in research refers to the principles and values that guide the conduct of the scientific and scholarly investigation. It encompasses a wide range of issues, including the design and execution of research studies, treating human and animal subjects, handling data and results, and disseminating research findings. One of the most fundamental principles of ethics in research is the protection of human subjects. This includes ensuring that research participants are fully informed about the study, that their rights are respected, and that they are not subjected to harm or exploitation. This is particularly important in research involving vulnerable populations, such as children, prisoners, or individuals with mental or physical disabilities.
Finally, disseminating research findings is an important aspect of ethics in research. Researchers are responsible for sharing their results promptly and transparently to ensure that their work is accessible to the scientific community and the public. This includes publishing research findings in reputable scientific journals and making data and methods available for replication and verification.
Ethics in PracticeEthics in practice is relevant in the settings of counseling and psychotherapy. It refers to the principles and values that guide the professional conduct of counselors and therapists. It includes confidentiality, informed consent, boundary issues, and the responsible use of technology in counseling. One of the most important principles of ethics in counseling is confidentiality. This refers to the ability of a counselor to keep a client’s personal information private unless there is a legal or ethical reason to disclose it.
Confidentiality is essential for building trust and fostering a safe and healing environment for clients, and it also protects the client’s privacy and their right to control their information. Another key principle of ethics in counseling is informed consent. This refers to obtaining a client’s agreement to participate in therapy based on a clear understanding of the counseling process’s goals, risks, and benefits. Before agreeing to participate, clients must be fully informed about the nature of therapy and its potential risks and benefits.
ConclusionIn all three fields, ethics is essential for maintaining the system’s credibility and trustworthiness and ensuring that the pursuit of knowledge is conducted fairly, responsibly, and transparently. By maintaining high ethical standards, individuals in academics, research, and counseling can build trust and credibility in their respective fields and promote the well-being of the individuals and communities they serve.
Javascript Program For Maximum Difference Between Groups Of Size Two
In this program, we are given an array of integers of even length as we know here we have to make groups of two. We have from that groups using elements of an array, we have to choose two groups among them in order to find the maximum difference between that two groups and we have to return that maximum difference which is going to see in the article below.
Introduction to ProblemIn the given problem we have to find the Maximum difference between groups of size two. It means we have given an array of even length and we have to make groups of size two. As we have to return the maximum difference between the groups, we have to find one highest sum group and one lowest sum group and return the difference value of them.
We are given an array of size num,
Input: Num = 4 Array = {5, 1, 6, 7} Output: 7Here groups formed will be the {5,1} and {6,7} i.e. 6 and 13 respectively and the difference between the highest sum and lowest sum is 13 – 6 is 7.
Example 2
Input: Num = 6 Array = {3, 1, 2, 4, 5, 6} Output: 8Here groups formed will be the {1,2}, {3,4} and {5,6} i.e. 3, 7, and 11 respectively, and the difference between the highest sum and lowest sum is 11 – 3 is 8.
Approach 1: Brute force ApproachIn this approach, we create every possible combination of groups and compare each set of combination differences between the group with the highest sum and the group with the lowest sum.
There would be n*(n-1)/2 such groupings in all (nC2).
Time Complexity: O(n^3), since it will require O(n^2) to construct groups and O(n) to check against each group.
Approach 2: Using the sort FunctionIn this approach, we first sort the array using the sort function as we know we needed the highest sum and the lowest sum of groups of two, so we added the first and second values of the sorted array the for lowest sum and last and second last value of a sorted array for the highest sum and then return the difference of that sum. Now let’s see an example of it.
ExampleJavaScript program for finding the maximum difference between the groups of two using the sort function.
function calMaxDiff( array , num){ array.sort(); let highestVal = array[num - 1] + array[num - 2]; let lowestVal = array[0] + array [1]; return (Math.abs(highestVal - lowestVal)); } let num = 6; let array = [3, 1, 2, 4, 5, 6]; console.log("Maximum Difference: " + calMaxDiff( array, num )); Time and Space ComplexityThe time complexity of the above code is O(NlogN) because here we use the sort function. Here N is a size of an array.
The space complexity of the above code is O(1).
Approach 3: By Finding a Maximum of Two and a Minimum of TwoIn this approach, we have to find the first and second largest values of an array and find the first and second smallest values of an array.
ExampleJavaScript program for finding the maximum difference between the groups of two.
function calMaxDiff( array , num){ let firstMin = Math.min.apply(Math,array);; let secondMin = Number.MAX_VALUE; for(let i = 0; i < num ; i ++) { if (array[i] != firstMin) secondMin = Math.min(array[i],secondMin); } let firstMax = Math.max.apply(Math,array);; let secondMax = Number.MIN_VALUE; for (let i = 0; i < num ; i ++){ if (array[i] != firstMax) secondMax = chúng tôi array[i], secondMax); } return Math.abs(firstMax+secondMax-firstMin-secondMin); } let num = 6; let array = [3, 1, 2, 4, 5, 6]; console.log("Maximum Difference: " + calMaxDiff( array, num )); Time and Space ComplexityThe time complexity of the above code is O(N) because here we only traverse an array for finding the maximum and minimum values. Here N is a size of an array.
The space complexity of the above code is O(1).
ConclusionIn this article, we have discussed finding the maximum difference between groups of size two. Here we have discussed three approaches to solving the problem. First approach was with O(N^3) time complexity and the following one was with the O(N*log(N)), but the final approach was with time complexity of O(N).
Apple Acquired Mapping Firm Broadmap’s Talent, Location
Apple has been on a roll this year in terms of acquisitions. According to Apple CEO Tim Cook, the Cupertino firm acquired 15 companies this year, but only ten have been revealed. That list includes mapping companies such as Embark, chip makers like Passif, search specialists such as Cue and Topsy, and hardware companies such as PrimeSense. Because only 10 of the 15 Apple acquisitions of 2013 have been revealed, we have been digging and asking around to find the few remaining Apple pickups. Based on evidence and chatter from sources, Apple seemingly acquired mapping firm BroadMap in the first half of this year and Evernote-competitor Catch within the last few months…
BroadMap is a comprehensive and expansive mapping firm with several different products and services. While the other Apple maps-related acquisitions this year focused on transit and indoor mapping capabilities, which will likely be integrated into iOS 8, BroadMap’s expertise is managing, sorting, and analyzing mapping data. As company executives explain in the video above, BroadMap has expertise and technologies that could assist Apple is improving the data it has for its Maps app on iOS and OS X.
On its website, BroadMap lists its various areas of expertise. While BroadMap does not have a central feature that could be integrated into Apple’s existing product (like transit or indoor mapping functions), BroadMap’s experience in sorting data, cartography, points of interest, enterprise integration, geocoding, web development, and mobile application development would be invaluable to Apple CEO Tim Cook and Apple Services Senior Vice President Eddy Cue’s plan to bring Apple Maps up to the expectations of Apple’s customers.
According to BroadMap’s website, the company works with several large businesses, local governments, and notable companies. As can be seen above, BroadMap’s technology has been integrated into the successful MapQuest and Nokia Maps initiatives.
On his LinkedIn profile, BroadMap CEO Daniel Perrone says that BroadMap was acquired by a “Fortune 5” company to “support their digital mapping efforts.” Looking at the 2013 Fortune 500 list of companies, no company in the top 5 seems to have a mapping product.
However, number 6 does: Apple (shown above).
In addition to the information from Perrone’s LinkedIn profile, almost every BroadMap executive is now on Apple’s mapping team.
In addition to acquiring BroadMap, it seems likely that Apple bought Catch. Catch was a popular, cross-platform note taking application that has been regarded by many as a competitor to Evernote. Catch, which existed on both iOS and Android, was known for its ability to sync over the cloud, its simple user-interface, its reminders and notifications functionality, and its ability to logically and conveniently sort notes with both text and media including picture and audio files.
The company shut down in August of this year citing a “difficult decision to take the company in a different direction.” While this “difficult decision” appears (on the surface) to be the company simply closing its doors, the context of the shutdown was mysterious. See, only approximately one month before announcing its shutdown, the company launched a major new enterprise-related product called Catch Team. It would be odd for the company to shut down so quickly after launching a new product.
Catch was also popular among many productivity application fans and with… Apple. In fact, Apple promoted the Catch application across its different marketing platforms. As can be seen above, the Catch team is posing in front of a banner for their application in an Apple retail store.
The app was also promoted via banners at Apple media events and even as a reason to buy an iPhone on Apple’s own website. Following positive reviews and promotion from Apple, the company actually “shut down” because it was acquired.
Catch could help Apple in several potential manners: Catch could be used to integrate with Siri for reminders and notes functions, integrate with the Notes and Reminders iOS/OS X apps, assist Apple with mobile user-interfaces, and help out Apple’s iCloud team.
Perhaps even more interesting, Catch used to operate a known Android application called Compass. The application was location-based and infused locations with notes. Essentially, it was an app to “annotate your world.” Perhaps Apple was interested in that technology and this potential acquisition was more of an Apple Maps play. The Compass app is no longer available.
Besides learning of the likely BroadMap and Catch acquisitions, sources have clarified that Apple’s earlier acquisitions of both Cue and Topsy were specifically for enhancements to Siri over the next few major releases of iOS. 2013 has been an atypical year for Apple in terms of acquisitions, with the company buying three times as many companies this year as it did in 2012. Apple acquisitions are intriguing because they typically foretell future products. For example, Apple’s Authentec acquisition helped design Touch ID for the iPhone 5s, and before Siri launched with the iPhone 4S, Siri was a Silicon Valley-based startup.
Update: Apple confirmed the acquisitions to AllThingsD. The report also notes that the BroadMap acquisition was centered around talent, as we previously noted, not the company’s resources and name.
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How To Get Better At Facing Your Fears, According To Science
Since ancient times, we have known that fear is an evolutionary instinct. It is instrumental in keeping us safe from anything that might harm us, from alligators in the swamps to other people who might try and rob or murder us.
Fear is an instinctive reaction that we cannot control. So, we often perceive fear-inducing situations as “out of our control”. Our fear response can trigger by anything from spiders to public speaking. It is a real struggle to face something you’re afraid of. But what if I told you there are ways to change how you respond to fear?
How can we overcome the instinctive fear response and use our brains to face our fears better?
Let’s look into top scientific methods to get over your fear −
Cognitive Behavior Therapy − Cognitive behavior therapy is a talking therapy that teaches you to regulate and control how you think. The goal of CBT is to change the way your brain thinks and processes emotions. The more you practice this skill, the better it becomes. This is a real technique to overcome the fear of any kind.
Mindfulness − Mindfulness means “being present in a particular moment, state or experience with awareness.” Practising mindfulness allows us to see that we don’t need to react in a certain way. When we are in a situation where we are frightened or anxious, we can respond by remaining calm and not giving in to our desires to run away from others or situations that trigger our fears.
Exposure Therapy − It is sometimes known as the “confronting your fears” form of therapy. Exposure therapy trains you to keep doing the things that make you afraid. The goal is to alter the way you react to circumstances that make you anxious. People who experience panic attacks or anxiety disorders gain from this type of therapy.
Cognitive Processing Therapy − Cognitive processing therapy (CPT) concentrates on altering the way you think rather than addressing feelings brought on by situations that cause dread and anxiety. Although this form of treatment is less common, it can be highly helpful in developing new coping mechanisms for difficult feelings and situations.
Relaxation Response − The relaxation response is an entirely natural state of mind that many overlooks because they’re too busy worrying. When you’re feeling stressed, taking a deep breath and focusing on the muscles in your body can be helpful. You’ll notice that your muscles will relax, your heart rate will slow, and you’ll feel less anxious.
Breathwork − Breathing exercises can help you to focus on your breathing deeply and calmly and help to calm your body. You can also try progressive muscle relaxation techniques to relax your whole body and allow more oxygen to flow into your bloodstream for healthy brain functioning.
Hypnotherapy − Hypnotherapy can be an effective way to help with anxiety disorders. Hypnotherapy is a talking therapy that uses a series of steps or procedures to help you relax, reduce emotional distress and control your body responses. It is one of the most well-known alternative therapies for reducing stress and emotional distress.
Sleep − Sleep is essential for our health and well-being, and it appears that getting too little sleep might increase anxiety! When we are worn out, our brains naturally produce more cortisol, a stress hormone that increases anxiety and panic. Therefore, you’re more likely to feel exhausted and anxious if you don’t get enough sleep.
Acceptance − Acceptance is a beautiful idea, and it’s one of the most important things you can do for yourself if you’re dealing with anxiety and fear. When we accept things, even if it doesn’t feel like “all is well,” we begin to see that our anxieties aren’t that bad after all. Once we accept our anxieties – they become easier to face and reduce.
Forgiveness − Forgiveness is essential to living a happy and peaceful life, but it can be tricky to implement. Forgiveness works best when you allow yourself to feel the fear you’re experiencing without judgment or criticism.
Retreat − Retreats can be a great way to take a break from the stresses of life, relax and unwind. In our modern world, it’s normal to feel like we’re entirely overworked and overwhelmed with responsibilities, and that’s why taking an occasional break can help you to start feeling more at peace with your life.
Get Moving − It’s so easy to get stuck in our daily routines with work, family commitments, errands and chores that it can seem like there’s no room for anything else. And while living our lives is essential, we need to be active and moving. This will allow you to get over fearful thoughts.
Meditate − This can be the easiest option when feeling stressed and anxious. Still, Ayurvedic medicine has used meditation for thousands of years to promote calm and relaxation. When you meditate, you enter a state where you are completely present with yourself, and your thoughts are no longer based on your worries or anxieties.
ConclusionWith these techniques, you can become better at facing your fears and will no longer feel as if you are helpless to stop your fear responses. By understanding how the fear response system works, we can become more self-assured about how to control it. This knowledge makes us better control our thoughts and reactions before situations make us panic.
7 Ways To Increase Brightness Beyond Maximum On Any Phone
Often if the brightness of your display varies a lot and is not able to perform optimally, the auto brightness sensor could be the culprit. You can choose to turn off the auto-brightness on your smartphone and manually crank up the brightness of your phone to the maximum level possible. Here’s how to do it:
2. Under display settings tap on Brightness.
3. Now, turn off the toggle for Auto Brightness, and increase the brightness to its maximum capacity using the slider
In case the ambient light sensor is working fine on your phone, you can point a bright light at it to boost the brightness more than the maximum level that can be achieved via software. This is a temporary solution to reach the peak brightness beyond what is achievable via the phone’s software.
There are phones that offer an outdoor mode (generally found on Xiaomi phones) that can increase brightness beyond its maximum when you are outdoors for increased legibility. Here’s how to enable it, on an MIUI-based phone from Xiaomi / Redmi / POCO:
1. Turn off the automatic brightness mode from the Display settings of your phone.
This mode will increase the brightness of your phone beyond the maximum brightness under strong light/sunlight hence making your display more legible.
Similar to Sunlight mode on Xiaomi phones, Samsung calls it Extra Brightness mode, which is found on most of their phones and allows you to increase the brightness beyond its maximum limit under harsh sunlight. Here’s how to use it:
1. Go to Settings on your Samsung phone, and navigate to Display.
3. Once done, the Extra Brightness will show up. Enable its toggle to activate it.
Another way to increase your phone’s brightness is via HDR video playback. If your smartphone supports it, an HDR video is the best way to bring the most out of your phone display. Here’s how to use it:
1. Launch the YouTube App on your phone.
3. Now navigate to the video settings and tap on Quality.
4. If your phone supports HDR playback, you will see HDR written beside the video quality.
Now you will be able to enjoy HDR videos which are capable of reaching peak brightness levels, beyond your phone’s maximum brightness, whenever required.
Many smartphones with AMOLED displays, including OnePlus, Samsung, Pixel, etc., support High Brightness Mode that can be triggered with this app. While Samsung doesn’t require root access, you might need one if you are using OnePlus or Pixel phones.
1. Download the High Brightness Mode app on your phone.
2. Launch the app and turn on High Brightness Mode. Alternatively, you can also use a widget for the same app.
The app will be able to increase your maximum brightness by up to 20% more. Do note that this is a paid application.
If the above methods didn’t work out for you, there is a chance that the display of your phone has a very low brightness, hardware-wise. In such cases, you might need a better phone with better peak brightness, and preferably a 10-bit display panel. Displays that support higher brightness tend to be much more vivid and vibrant and are more legible outdoors under harsh sunlight.
Q: Can I increase my Phone’s brightness to more than max?
Q: How to fix my Android Phone’s screen brightness is too low?
A: You can use the free methods mentioned above to increase your Android phone’s brightness, or you use the paid app High Brightness mode app which is paid.
So these are the quick ways you can increase the brightness of your phone display beyond the max. We hope the article helped you achieve the same. If you found this guide helpful, like and share it with your friends. Check out other useful tech tips and tricks linked below, and stay tuned for more such tips and tricks.
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