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Have you ever tried to find a recurring pattern in a piece of text? You might have used something like the search function in your browser or word processor, but when you need to find something more complex, it can be like finding a needle in the proverbial haystack.

Fortunately, there’s a way to pick out precise patterns in text right down to the character. It’s called regular expressions (RegEx), and it lets you become a master of searching through text.

Where can I use RegEx?

Although Unix and Linux made them popular, regular expressions are available in a variety of packages, including Microsoft Word.

Regular expressions are most notably used in several notable Linux programs, including grep, Awk and Sed.

For example, you may want to check the USB devices on your PC. Using lspci, you’ll see a list of all devices, and you’ll have to locate the USB entries by yourself. You could instead use the following to only show the USB devices:

Finding Patterns

You’ve probably used the * character, which acts as a wildcard when selecting files or folders in the terminal. For example, to list all JPG files in a folder, you could use:




The RegEx equivalent of the above would be:

If you want to search for a specific range of characters instead of a pattern, you can do that by defining it in brackets. If, for example, you use [a-z] as your pattern, this would match any string consisting of any lowercase letters of the alphabet.

As you might have guessed, [A-Z] would select only uppercase letters. To choose any range of letters, in both uppercase and lowercase, the expression would change to [a-zA-Z].

To locate a specific number of instances of your pattern, you can state it in curly brackets. {5} would return five occurrences of your pattern. You can also use ranges of numbers, so {5,10} would present you with five to ten instances.


In regular expressions, you can also search for parts of a string with two characters called metacharacters. They’re similar to the wildcard matches you might have used in the shell.

The primary one is the simple dot, which stands for any other single character. If you used the pattern c.ll, it would match “cell” but also “cull” and “call.”

By entering an asterisk after a dot, you can use it to match an infinite number of characters. For example, .*board will be a match for both “keyboard” and “skateboard.” even if “key” and “skate” have a different number of letters.


You might have noticed that in our example, where we selected different types of image files, we used backslashes before the period (“.jpg”). That’s how you escape special characters in RegEx.

If we didn’t use them, our pattern wouldn’t match only the extensions of the files, strings like “.jpg” and “.png,” but would also match “ajpg” and “opng.” Remember, . is a wildcard that matches any character.

Anchors and Boundaries

Anchors and boundaries allow you to define more precisely what you are seeking.

You can also search specifically for patterns that appear at the beginning or the end of the line. This is achieved with the ^ and $ characters respectively.

So, if you wanted to find only the entries where the word “computer” appeared at the beginning of a line, your pattern would look like ^computer. For the opposite, when it is at the end of the line, the pattern would change to computer$.

Those are RegEx’s simple rules, which you can also mix to find precisely the patterns you’re seeking. You can search for character ranges at the beginning of a line or alternating words at the end, specific dates, or a range of years, using a single string of text.

Don’t forget to check out our Regular Expressions cheatsheet to master regular expressions.

Odysseas Kourafalos

OK’s real life started at around 10, when he got his first computer – a Commodore 128. Since then, he’s been melting keycaps by typing 24/7, trying to spread The Word Of Tech to anyone interested enough to listen. Or, rather, read.

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Beginner’s Guide To Content Marketing

Beginner’s Guide to Content Marketing

Content works!

You heard it right.

Now when everyone is in the race, where do you stand when it comes to content marketing efforts?

In this article, we will discuss content marketing and content strategies in detail to help you get the answer to this. In this content marketing guide, you will get answers to:

What is Content Marketing?

Content Types

Benefits of Content Marketing

Creating a Content Marketing Strategy

Content Promotion Techniques

What is content marketing?

In its simplest terms when you market your products & services with content, it is content marketing. But ahead of this simple definition, it has more to offer.

Here, it could be separated into two parts:

Content Strategy

Content Marketing

While content strategy answers your basic questions of what, how, why, and when the content should be created. It also answers the ways it should be managed, updated, and archived.

When it comes to content marketing, it focuses on tactics and execution part. It includes the actual creation of content, its curation, editing and above all its marketing. It could be any type of content that is aimed to educate, update, or entertain.

Content Types

The major content types include:

Blog posts



Guides & White papers


Benefits of Content Marketing

It builds relation: When users spend considerable time reading, listening, or watching content, it builds a relationship with you. Here, you not only manage to provide necessary information to users but also build a rapport with the user. When users consume a lot of content for free, they also try to give back for your efforts. In such a case, you can easily promote your product & services and try to build trust.

Cost-effective manner: Content marketing is not only effective to educate the users but is also a cost-effective marketing method. It costs very less in comparison to traditional marketing methods. Here, you simply need to create a quality piece of content that could rank on the search results page and get traffic for free. With paid marketing, you manage to get the customer on your site for one time, but content marketing helps build relation and trust with customer that helps in the long run.

Word of mouth promotion: When you create quality content it brings more share, this means more people talk about you. This way your quality content gets promoted in the most cost-effective manner and reaches more users. With this, your content may go viral and benefit you over a period of time.

It brings more traffic: Now when your content gets more shares, it brings more traffic for free. Here, you can create content on a regular basis to attract more and more traffic on your site in a cost-effective manner. Furthermore, with more traffic, you get better revenue and profit. Content marketing also gives you the freedom to connect with a highly targeted audience in the most efficient manner that is another benefit of content marketing.

Creating a Content Marketing Strategy

Creating an effective content marketing strategy is the next step you should follow. Here, first, you need to set your goals & mission and decide what you want to get from overall content marketing efforts. In fact, before start writing, you should know & research your target audience. It will help you select the right keywords and content tone for easy communication.

Once you know your goals to achieve you can start working on the content marketing process. Here, you can distribute work to your team and decide what type of content it would be. It could be a how-to guide, tutorial, editorial, checklist, news, or anything else as per your needs.

During the process, you also need to do keyword research using the best keyword research tools. Before publishing the content make sure you proof-read it and made necessary edits before it goes live.

Content Promotion Techniques

Once you have created the quality content next thing you need to do is to promote it. To do this, you can follow multiple channels. It may include:

Search engine optimization (SEO)

Social media marketing (SMM)

Email marketing

Search engine optimization: SEO brings you an opportunity to gain from the efforts in the long run. It is one of the most cost-effective methods that benefit you in the long run. Here, you can perform on-page and off-page optimization techniques to promote and optimize your content for users and search engines. Link building plays a crucial role in overall SEO efforts that not only brings you traffic but also helps you build authority for your domain.

Social media marketing: If you think of promoting content online, then you can’t miss utilizing the power of social media platforms. Here, you can share your content on various social media platforms to spread word about your content, product & services. To do this, you can share content on Facebook, LinkedIn, Twitter, Instagram, Reddit, Flipboard, and other platforms. It not only gives you quick visibility, but it also helps build brand awareness significantly.


Well, knowing the fact that content marketing plays a crucial role in promoting your products & services these days, it becomes important to do it right. It includes knowing the right content types for your business, implementing right content marketing strategies, knowing the right tools, avoiding content marketing mistakes, and more.

Here, we have covered the most important aspects of content marketing to help you understand its usage & benefits. If you have any suggestion or if you are a content marketer, then feel free to share your experience trying different content marketing strategies. It will surely help others too.

Don’t forget to reach us on Facebook and subscribe to our YouTube channel.

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Dinesh Lakhwani

Where To Buy Solana Coin – Beginner’s Guide

How to buy Solana

Solana is one of the best-performing digital currencies of recent years – with the popular crypto asset growing by nearly 2,000% in 2023 alone. This has resulted in Solana becoming a top-10 cryptocurrency in terms of market capitalization. If you believe that this is the right digital token for your portfolio, this guide will explain how to buy Solana coin in under five minutes with a regulated broker.

How to Buy Solana Crypto- Quick Steps

If you’re looking to buy cryptocurrency with low fees today, you’re not alone. You’ll be pleased to learN that you can buy Solana crypto right now vie the eToro platform for just $10 deposit. Follow the quickfire guide to learn how to buy Solana (SOL) coin in a few minutes.

Step 1: Open an eToro Account First, open a free account on chúng tôi Enter your details when prompted. Next, verify your account by uploading a copy of your ID.

Step 2: Deposit Funds USD deposits are fee-free at eToro, and US clients are required to fund their account with just $10. Choose from a debit/credit card, PayPal, bank wire, or any other supported payment method.

Step 3: Search for Solana Coin

Step 4: Buy Solana Coin

Where to Buy Solana Coin

Potential investors will need to choose where to buy Solana crypto tokens – fortunately as a top 10 crypto asset, dozens of brokers and crypto exchanges have listed this popular token. The best place to buy Solana from our research would be via one of the cryptocurrency platforms reviewed below:  

1. eToro – Overall Best Place to Buy Solana Coin

At the top of our list of the best places to buy Solana coin is

2. chúng tôi – Simple Place to Buy Solana Coin With a Debit Card

The second best place to buy Solana is through chúng tôi This platform is now one of the most popular online cryptocurrency exchanges in the market. The platform strives to offer its customers a simple but cost-effective way to

3. Coinbase – User-Friendly Way to Buy Solana Coin Today

If you’re looking for a regulated cryptocurrency platform that allows you to buy Solana coins today in a simple manner, Coinbase could be the right broker for you. Launched in 2012, this established platform has since become a NASDAQ-listed stock. With tens of millions of customers on its books, Coinbase has a great reputation in this industry. In order to buy Solana coin at Coinbase, you first need to register an account and upload some ID. Then, you can pay for your digital tokens instantly via a Visa or MasterCard deposit. The fees to buy Solana coin with a debit or credit card amount to almost 4% at Coinbase, which is pricey. You can also transfer US dollars via ACH on a fee-free basis. Then, when the funds arrive, you will pay a commission of 1.49% to buy Solana. Coinbase offers dozens of other digital tokens in addition to Solana, so this is a good platform for those looking to diversify. Although fees are high at Coinbase, we do like the broker for its top-notch security protocols. For instance, when you sign in to your account from a new device or IP address, you need to confirm access via an email code. Moreover, all account users need to set up two-factor authentication. 98% of client digital tokens are kept offline at all times, too.

4. Binance – Top Place to Buy Solana Today

If you’re looking for the cheapest way to buy Solana coins from the comfort of your home, you might consider Binance. This top-tier exchange is now used by over 100 million traders, not least because fees are super-competitive. That is to say, when you trade Solana against a supported digital asset – such as Bitcoin, Ethereum, BNB, or USDT, Binance will charge a commission of just 01.0%. This low fee structure is, however, on the proviso that you have the ability to deposit funds in crypto. The reason for this is that US clients will pay a whopping 4.5% to deposit funds with a debit or credit card, and a further 0.5% to buy Solana with USD. On the other hand, Binance does allow you to deposit funds via ACH and domestic bank wire for free. Take note, while ACH withdrawals are also fee-free, domestic wires cost $15 per cash-out request. In using the Binance US website, you will also have access to over 60 other digital currencies. This covers a good blend of large-cap blockchain assets like Bitcoin, Ethereum, and Cardano, as well as less liquid ERC-20 tokens. Irrespective of how you decide to pay for your Solana investment, Binance offers a range of storage options. This includes its very own Trust Wallet app, which also gives you access to the popular decentralized exchange PancakeSwap.

What is Solana?

Solana is one of the

Is Solana a Good Investment?

Although the value of Solana has performed extremely well since it was launched in 2023, this isn’t to say that you should just dive right in and make an investment.Instead, it’s super wise to consider both the potential rewards and risks before parting with any capital. Another reason why you might consider buying Solana today is that in comparison to the broader crypto markets, the digital currency continues to offer more attractive returns.

SOL Token Price Action

The first thing to look at when deciding whether or not to buy Solana coin is to assess the performance of its digital token. As noted above, Solana was first launched in 2023. Back then, the digital asset was available to buy for less than $1 per token. This means that an investment of just $1,000 would have got you in the region of 1,000 Solana coins. Although growth was somewhat sluggish over the following year, it was in 2023 that Solana really began to take off.

For instance, in mid-2024 – which is when the Solana coin last hit an all-time high, the token was trading at over $260.

This means that those investing when Solana was first launched in 2023 would have been looking at gains of nearly 26,000%.

And as such, your 1,000 tokens at a principal investment of $1,000 would have been worth over nearly $260,000.

The price of Solana has, however, since entered a correction, which we discuss in the following section.  

Discounted Entry Price

Since its all-time high of $260 per token in mid-2024, Solana has since hit lows of $100 – which is the region it is trading in as of early 2023.  

Better Upside Than Ethereum

We have already discussed the difference in efficiency levels between the Solana and Ethereum blockchain, with the former offering faster and more scalable transactions. However, from an investment perspective, it could be argued that Solana also offers a much more attractive upside potential than its Ethereum counterpart.

For example, at the time of writing, Solana and Ethereum are carrying market capitalization of approximately $32 billion and $375 billion, respectively.

This means that the value of Solana would need to increase by a very achievable 1,000% just to mirror that of Ethereum.

In comparison, for Ethereum to grow by the same amount, this would take the project to a market capitalization of over $3 trillion, which is far less likely – at least in the short term.

Crucially, by adding SOL tokens to your portfolio, you stand the chance to target much greater gains that are otherwise less achievable with larger-capitalized projects.  

Easy to Diversify

Solana is one of many blockchain projects that is often referred to as an ‘Ethereum Killer’. This simply means that some market analysts believe that Solana will eventually overtake Ethereum as the de-facto smart contract blockchain.

On the one hand, achieving this goal will not be easy when you consider the many rivals that Solana has in this space – including but not limited to Neo, Cardano, Avalanche, and Polkadot.

However, shrewd investors will look to cover all bases by diversifying their portfolios across multiple smart contract projects.

For example, if you were to use eToro to buy Solana, you will only need to meet a minimum investment of $10.

And as such, you could also allocate $10 to each of the aforementioned cryptocurrencies that are competing with Solana.

What are the Risks of Buying Solana?

So now that we have discussed the core benefits of adding Solana to your portfolio, we now need to explore the main risks that need to be considered. Taking the risks outlined below into account, you will be able to make an informed decision as to whether or not to buy Solana coin today.  

Ethereum 2.0

We have mentioned several times that the Solana blockchain outperforms Ethereum in virtually all areas – from speed and scalability to transaction fees. However, the Ethereum Foundation is confident that in 2023, the official launch of its migration to proof-of-stake will enable its blockchain to offer next-generation efficiency levels.

As such, not only will this solve the issue of scalability constraints, but it supersede the efficiency of Solana’s 65,000 transactions per second.

Furthermore, it is believed that Ethereum 2.0 will solve the issue of high transaction fees.

While specific numbers are yet to be confirmed, Ethereum is confident that fees will sit a small fraction above near-zero levels.

Crucially, if Ethereum 2.0 is able to achieve these vast efficiency improvements, then it could make Solana somewhat redundant. After all, Ethereum has already solidified itself as the de-facto smart contract platform – in terms of users, partnerships, market capitalization, token valuation, and trust.  

Volatility and Speculation 

Make no mistake about it – like virtually all digital assets, Solana is both volatile and speculative. As we covered earlier, the digital token enjoyed highs of $260 in mid-2024, only to fall sharply to the $100 level. Although this downfall was experienced by most cryptocurrency projects, this still represents a valuation decline of over 60% in just half a year. As a result, if you do decide to buy Solana coin for your portfolio, you must prepare yourself for sharp volatility spikes.  

Ways of Buying Solana

The best way to buy Solana will depend on your preferred payment method. When using one of the top-rated brokers reviewed above, you will get to choose from the following deposit types:  

Buy Solana With Credit Card or Debit Card

Once you have opened an account with a regulated online broker like eToro or Coinbase, you will then have the option to buy Solana with a credit or debit card. In terms of the positives, this payment type allows you to invest in SOL tokens instantly, as your chosen broker will debit your card straight away and subsequently add the digital assets to your portfolio. However, some brokers charge high fees on credit and debit card payments. For example, Coinbase charges 3.99%, while at chúng tôi – you’ll pay 2.99%. eToro, on the other hand, permits USD-backed credit and debit card deposits on a fee-free basis.

Buy Solana With Paypal

If you’re wondering how to buy Solana coin with PayPal, you’ve got several options. For instance, you can complete the process at Coinbase after opening a verified account. But, fees mirror that of credit/debit card payments at 3.99% of the transaction amount. Once again, in choosing eToro, you can buy Solana with PayPal without paying any deposit fees.  

Buy Solana Without KYC Verification

If you were hoping to buy Solana without going through a KYC process, this is only possible if you are able to pay for your investment with crypto. That is to say, by using an unlicensed exchange, you can deposit Bitcoin and swap the tokens for Solana. However, if you are looking to buy Solana with fiat money via a credit/debit card or Paypal, then you will invariably need to upload some ID as part of the anti-money laundering process.

Best Solana Wallet

Once you have learned how to invest in Solana coin, you will need to think about how you wish to store your digital assets. This is because Solana tokens are generally stored in private wallets that are downloaded in the form of a mobile app or desktop software. Some of the leading providers in this space include Phantom Wallet, Sollet, and Solflare Wallet. These wallets give you full control over your Solana tokens and you will be the only person to have access to your private keys. As such, you need to ensure that you implement a range of security controls to avoid having your Solana tokens hacked remotely. With that in mind, if you are looking for a more beginner-friendly way to store your Solana tokens, you might consider eToro Money Crypto Wallet. The wallet – which can be downloaded free of charge as an iOS or Android app, has been built with inexperienced crypto investors in mind. Crucially, if you forget your wallet password or misplace your private keys, eToro can help you regain access.

How to Buy Solana Crypto – Tutorial

If you’re on the hunt for a detailed walkthrough of how to buy Solana crypto coin today in a safe and low-cost manner, whether to invest in the coin or to use it to buy the best NFTs, the steps below will explain the process with top-rated broker eToro.  

Step 1: Open a Crypto Account

To get the Solana investment process started, you will first need to

Step 2: Upload ID

In order to buy Solana coins at eToro with US dollars, you must first get yourself verified. This process at eToro is automated, meaning that as soon as you upload the required documents – you shouldn’t need to wait more than 1-2 minutes. To verify your identity, upload a clear copy of a state ID card, passport, or driver’s license. For proof of your residency status, choose from a bank account statement or utility bill.  

Step 3: Deposit Funds

You will need to deposit a minimum of $10 into your eToro account before you can buy Solana coins. The number of supported payment methods at eToro is extensive, which includes the likes of Visa, MasterCard, and ACH. E-wallets like PayPal and Neteller are also supported. No fees will be charged on your chosen deposit method as long as the respective payment type is denominated in US dollars.  

Step 4: Search for Solana

You will see a search box at the top of the eToro dashboard. Here, you can start to type ‘Solana’.  

Step 5: Buy Solana Coin

Now it’s just a case of letting eToro know how much capital you are looking to invest in Solana. This can be any USD amount from $10 upwards.


Solana is one of the

FAQs on Buying Solana Where can I buy Solana crypto?

eToro is a great option to buy Solana, as the broker is fully regulated and permits spread-only Solana investments.  

Where is the best place to buy Solana?

After reviewing a number of leading cryptocurrency exchanges and platforms, we found that eToro offers the best place to buy Solana. It takes just minutes to set up a verified trading account and you can pay for your Solana tokens with a debit/credit card, e-wallet, or bank wire.

A Beginner’s Guide To Buying Your First Drone

One of the most exciting and innovative bits of tech to emerge in recent years, drones let you survey your surroundings from on high, and they take magnificent aerial images. If you suddenly have the urge to own one, know that these petite flying machines are relatively affordable, so this is a good time to finally take to the skies.

Whether you’re upgrading your existing drone or buying your very first model, you’ve got a whole host of options to choose from. There’s something for every budget and requirement out there—you just need to know where to start.

Types of drones

When it comes to buying drones, you don’t have to consider as many makes and models as you would when picking a new smartphone or fitness tracker. In fact, you can put most drones into two broad categories: large outdoor fliers, and smaller ones that will either have a lower-resolution camera or none at all.

Which one you choose will depend on your needs. For some, a drone isn’t worth getting unless it can capture jaw-dropping footage from the skies in the outdoors. But for others, controlling a cool airborne machine is enough—they’re happy to play inside and sacrifice some picture quality in exchange for a lower price tag.

Another difference is how you fly them. Larger drones will typically have their own controller, allowing users to operate both the machine and the integrated camera usually attached to them. On the other hand, smaller toy drones don’t have controllers, so you’ll be able to steer them directly through an app on your phone.

But before you start thumbing through specifications and feature lists, consider what you’d actually like to do with a drone, or at least how much money you plan to spend. Do you want to have some fun buzzing a little copter around the living room and garden? Or would you prefer to head to the great outdoors and nab sweeping landscape photographs? Once you’ve decided on a priority, you’re ready to start picking a drone.

Features to look for

When it comes to drones, not all cameras are created equal. Juan Steyn/Unsplash

The sticker price won’t give you an exact indicator of a machine’s quality, although it will provide a quick, approximate, assessment of which drones are better than others. In general, more expensive drones will fly longer and farther, take better images, and come with more bells and whistles. But to make a more informed decision, you’ll need to get specific about specs. Let’s take a look.

Battery life

Just like a smartphone, a drone will eventually run out of juice, and flight times between charges struggle to surpass 30 minutes, even on the best models. You can always carry an extra power, but if you think you might need to do so, make sure to include the cost of spare batteries in the total price.

Brushless motors

You may come across this term when perusing a listing. Brushless motors cost more than brushed ones, but in exchange, they offer quieter operation and possess a longer lifespan, which means you won’t have to replace them as often.


If you want the best-quality footage possible, camera specs should be a big consideration, so make sure to look for the photo and video resolution. Most decent-size models—not including toy drones—now come with a built-in camera, but some allow you to attach your own. If you’re still a beginner when it comes to capturing high-res photos and videos, check out our guide to choosing a digital camera.

Headless mode

Starting to fly a drone can be tricky, so for beginners, some models offer headless mode. It means that when you push the controller stick one way, the drone will move in that direction relative to you, rather than relative to where the joystick is pointing.

Integrated GPS

Having an integrated GPS allows some drones to hover in place. Caleb Woods/Unsplash

At the premium end of the drone market, you’ll find models with integrated GPS, which lets the machines know where they are in the world. This upgrade helps your drone find its way back home with a feature aptly called return-to-home or RTH. An integrated GPS also improves the drone’s general stability and navigational skills, allowing a lot of them, for example, to easily hover in one place.

Follow-me mode

This feature lets your drone track you across the ground or ocean, so you can concentrate on your mountain biking or kite surfing while your aerial pal tags along recording your progress. Certain drones do this better than others, so check in with user reviews to see how well the mode works in practice.


As drones go up in price, you’ll notice they start having something called an integrated gimbal. This support just keeps the camera steady while it’s moving around in high winds and elevated altitudes. Smaller toy drones won’t have this attachment, but they don’t really need it—they spend most of their time indoors or at lower altitudes. If you want the best video footage and photos, make sure the drone includes a gimbal.

Obstacle avoidance Range

A drone’s range tells you how far from you it can move before you lose control. More expensive, professional-level drones have greater ranges, going beyond the outskirts of your living room or backyard. However, no matter how far your drone can stray, bear in mind that Federal Aviation Administration rules requires you to always have an eye on your drone to avoid it from damaging property, animals, or even people.

A few top picks

We won’t provide an exhaustive list of all consumer drones, but we will help you with a selection of good options so you can get a better idea of what’s available. Whichever drone tickles your fancy, though, there’s a curve on knowing how to operate these gadgets properly, so make sure to be patient and take your time to learn the ins and outs of how it works.

And before you send your new toy soaring into the skies, read through the FAA’s rules for operating drones. This government agency regulates unmanned flight, and says users must keep their machine in sight at all times and below 400 feet.

Finally, when you first launch your drone, start off slowly and carefully. This will not only keep the people around you safe, but also protect your new gadget.

DJI Mini 2

With the DJI Mini 2 you get more stable images without breaking the bank. Amazon

The DJI Mini 2 is at the lower end of the outdoor, consumer drone scale. It costs a relatively affordable $449, but still comes with a gimbal-mounted 4K camera. It’s capable of an impressive 31 minutes of flight time, with a range of a little more than 6 miles. On top of the rather appealing price, it’s light too, weighing in at just under 249 grams, or 0.55 pounds, which means you don’t have to register it with the FAA.

DJI Mavic 2 Pro

With a top speed of 45 mph, the DJI Mavic 2 Pro is fast. Amazon

At $1,599, the DJI Mavic 2 Pro definitely has to be registered with the authorities, and shows what three times the money gets you. It has substantially improved camera optics compared to the Mini 2, can fly at 45 mph, and sense and avoid obstacles in any direction. While the flight time and range is the same as the Mini 2, the Mavic 2 Pro offers more features, such as panoramic photos and compatibility with the DJI Goggles for a drone’s-eye view of the world.

Parrot ANAFI

Want to get real bang for your buck? Parrot’s ANAFI might be the drone for you. Amazon

Parrot’s drones for both consumers and professionals are well known for their value-to-money ratio, and you can pick up the excellent ANAFI online for a little less than $600. In return, you get a gimbal-equipped 4K camera capable of 180-degree rotation and 2.8-times zoom, up to 25 minutes of flight time, and an operating range of around 2.5 miles. It can also track subjects and keep them in the frame automatically with its follow-me mode.

Autel Robotics Evo II

With the Autel Robotics Evo II, you get spectacular image quality. Amazon

Another drone at the top end of the scale, the Autel Robotics Evo II comes in at just under $1,500 online. Its whopping 8K video resolution, though, manages to beat most other drones, and you also get 40 minutes of stable, gimbal-assisted flight time. The drone has an impressive range of 5.5 miles and omnidirectional obstacle avoidance, making it one of the most capable drones out there.

Holy Stone HS210 Mini

If you’re only starting to explore the world of drones, the Holy Stone HS210 Mini is a great starter. Amazon

At the opposite end of the price spectrum, the Holy Stone HS210 Mini comes in at a very affordable $30 and is a lot of fun to use around the house. It can hover in place on its own, it comes with its own dedicated controller, and flight time on a single charge is around 7 minutes, which is why you get two extra batteries. It offers an easy-to-fly headless mode and is perfect for drone races around the porch or up the stairs.

What Is White Paper? A Beginner’s Guide On How To Write And Format (2023)



White papers are an incredibly popular and effective tool for content marketers. They’re used to promote and sell products or services, raise awareness about an issue or problem, and educate people on a particular topic.

There’s no one-size-fits-all approach to writing a white paper, but all successful papers share certain elements. In this article, we’ll take you through everything you need to know about how to write a white paper, from conducting research and crafting your argument to formatting and design tips.

What is a White Paper?

A white paper is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision.

White papers are often used in political, technical, and business contexts. The content can vary widely in terms of length, tone, and style.

However, all white papers share a few common features:

What are the hot topics in your industry right now?

What are the most common questions you get from customers or clients?

What are the pain points that your product or service addresses?

What are the biggest challenges your target audience is facing?

Answering these questions will help you zero in on a topic that’s both timely and relevant to your audience.

Conduct Research

Once you have a topic, it’s time to start doing some research. A well-researched white paper will include data and statistics, quotes from experts, and real-world examples. The goal is to build a strong case for your argument by providing as much supporting evidence as possible.

To get started, try searching for your topic in Google Scholar. This search engine is specifically designed for academic research, so it can help you find the most trustworthy, peer-reviewed research papers. You can also check out the resources section of your local library’s website. If you’re having trouble finding reliable sources, reach out to experts in your field and ask for recommendations.

Make an Argument

Once you’ve gathered all of your research, it’s time to start putting it together into an argument. What do you want your audience to take away from your paper? W position are you taking on the issue? What solutions are you proposing?

Your white paper should have a clear thesis statement that sums up your argument in one or two sentences. Everything else in your paper should be based on this thesis, so make sure it’s strong and specific.

Here’s How to Format an Engaging White Paper

Whitepaper Format

Crafting a well-planned and scalable white paper ensures that your readers will be able to follow along easily. Here are some tips on how to write a white paper that’s engaging and effective:

Start with a strong hook. The first few sentences of your white paper should be attention-grabbing. Make it clear what the document is about. You can start with a fact or statistic, an interesting anecdote, or a question that will be answered in the paper.

Make sure your argument is clear. A white paper should have a defined purpose or goal, and all of the content should work towards achieving that goal. Before you start writing, take some time to plan out your argument and the supporting points you’ll make. This will ensure that your paper is well-organized and flows logically.

Use simple language. A white paper is not a place for jargon or technical language. Use clear, concise language that can be understood by anyone.

Include plenty of supporting evidence. A white paper should be based on facts and data, so make sure to include plenty of evidence to support your claims. This could include statistics, research studies, or quotes from experts.

End with a call to action. Once you’ve made your case, finish strong by telling the reader what you want them to do next. This could be signing up for a newsletter, downloading a white paper, or contacting you for more information.

How to Design a White Paper?

Whitepaper design

Once you have the content of your white paper sorted out, it’s time to start thinking about the design. Here are a few tips on how to format and design your white paper:

Use plenty of headings and subheadings. This will make your paper easier to scan and more digestible. It will also make it seem much more organized.

Include graphics, images, and infographics. These can help break up the text and make complex concepts easier to understand.

Keep the design simple. White papers are meant to be easy to read, so avoid anything too flashy or complicated. Stick to a clean, straightforward design.

Use reverse type for emphasis. This is when the background is a dark color, and the text is white. It’s easy on the eyes and makes important information stand out.

Make use of white space. Don’t be afraid to use plenty of whitespace in your design. This will make your paper more readable and less daunting to look at.

Final Thoughts

Writing a white paper can seem like a daunting task, but with a little planning and effort, it’s definitely achievable. By following the tips in this guide, you’ll be well on your way to creating a document that’s both informative and engaging.

Don’t forget to proofread your paper before you publish it, and make sure to get feedback from others to ensure that it’s clear and concise. With a little effort, you can create a white paper that’s sure to impress your readers.

Related article:

The Ultimate Guide To Cloud Computing

Cloud computing is one of the most influential IT trends of the 21st century. Over two decades it has revolutionized enterprise IT, and now most organizations take a “cloud-first” approach to their technology needs. The boom in cloud has also prompted significant growth in related fields, from cloud analytics to cloud security.

This ultimate guide explains everything you need to know about cloud computing, including how it works, the difference between public and private clouds, and the benefits and drawbacks of different cloud services.

Bottom Line: Cloud Computing

There are many definitions of cloud computing, but the most widely accepted one was published in 2011 by the U.S. Department of Commerce’s National Institute of Standards and Technology (NIST) and subsequently summarized by Gartner as “a style of computing in which scalable and elastic IT-enabled capabilities are delivered as a service using Internet technologies.”

NIST’s longer definition identifies five “essential characteristics” shared by all cloud computing environments:

On-demand self-service: Consumers can unilaterally provision computing capabilities (such as server time and network storage) as needed.

Broad network access: Capabilities are available over the network and accessed through standard mechanisms.

Resource pooling: Resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand to allow for location independence and high resource availability.

Rapid elasticity: Capabilities can be elastically provisioned and released to scale rapidly with demand. To the consumers, provisioning capabilities appear unlimited and highly flexible.

Measured service: Cloud systems automatically control and optimize resource use by metering appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts). To codify technical aspects, cloud vendors must provide every customer with a Service Level Agreement.

Cloud also makes use of a number of key technologies that boost the efficiency of software development, including containers, a method of operating system virtualization that allows consistent app deployment across computing environments.

Cloud computing comprises a lot of different types of cloud services, but the NIST definition identifies three cloud service models: software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS). While these three models continue to dominate cloud computing, various vendors have also introduced other types of cloud services that they market with the “as-a-service” label. These include database as a service (DBaaS), disaster recovery as a service (DRaaS), function as a service (FaaS), storage as a service (SaaS), mobile backend as a service (MBaaS), security as a service (SECaaS), networking as a service (NaaS), and a host of others.

All of these cloud services can be gathered under the umbrella label “everything as a service,” or XaaS, but most of these other types of cloud computing services fall under one of the three original categories.

In the SaaS model, users access applications via the Web. Application data resides in the software vendor’s cloud infrastructure, and users access it from any internet-connected device. Instead of paying a flat fee, as with the traditional software model, users purchase a subscription on a monthly or yearly basis.

The SaaS market alone is expected to grow from $273.55 billion in 2023 to $908.21 billion by 2030, representing a compound annual growth rate (CAGR) of 18.7 percent. The world’s largest SaaS vendors include Salesforce, Microsoft, Google, ADP, SAP, Oracle, IBM, Cisco and Adobe.

IaaS vendors provide access to computing, storage, networks, and other infrastructure resources. Using an IaaS is very similar to using a server, storage appliance, networking device, or other hardware, except that it is managed as a cloud rather than as a traditional data center.

The IaaS cloud market, which was estimated at $118.43 billion in 2023, will be worth $450.52 billion by 2028, maintaining a CAGR of 24.3 percent over the analysis period. Amazon Web Services is considered the leading public IaaS vendor, with over 200 cloud services available across different industries. Others include Microsoft Azure, Google Cloud, IBM SoftLayer, and VMware vCloud Air. Organizations like HPE, Dell Technologies, Cisco, Lenovo, NetApp, and others also sell infrastructure that allows enterprises to set up private IaaS services.

PaaS occupies the middle ground between IaaS and SaaS. PaaS solutions don’t offer applications for end-users the way SaaS vendors do, but they offer more than just the infrastructure provided by IaaS solutions. Typically, PaaS solutions bundle together the tools that developers will need to write, deploy, and run applications. They are meant to be easier to use than IaaS offerings, but the line between what counts as IaaS and what counts as PaaS is sometimes blurry. Most PaaS offerings are designed for developers, and they are sometimes called “cloud development platforms.”

The global PaaS market is worth $61.42 billion, an increase of 9.8 percent over 2023. The list of leading public PaaS vendors is very similar to the list of IaaS vendors, and includes Amazon Web Services, Microsoft Azure, IBM Bluemix, Google App Engine, Salesforce App Cloud, Red Hat OpenShift, Cloud Foundry, and Heroku.

Cloud computing services can also be categorized based on their deployment models. In general, cloud deployment options include public cloud, private cloud, and hybrid cloud. Each has its own strengths and weaknesses.

As the name suggests, a public cloud is available to businesses at large for a wide variety of remote computing needs. These cloud services are managed by third-party vendors and hosted in the cloud vendors’ data centers.

Public cloud saves organizations from having to buy, deploy, manage, and maintain their own hardware. Instead, vendors are responsible in exchange for a recurring fee.

On the other hand, public cloud users give up the ability to control the infrastructure, which can raise security and regulatory compliance concerns. Some public cloud providers, like AWS Outposts rack, now offer physical, on-premises server racks for jobs that need to be done in-house for security and compliance reasons. Additionally, many vendors offer cloud cost calculators to help users better predict and understand charges.

A private cloud is a cloud computing environment used only by a single organization, which can take two different forms—organizations build their own private clouds in their own data centers, or use a hosted private cloud service. They’re also the most commonly used and best option for businesses that require a multi-layered infrastructure for IT and data protection.

Like a public cloud, a hosted private cloud is operated by a third party, but each customer gets dedicated infrastructure set aside for its needs rather than sharing servers and resources. A private cloud allows organizations to enjoy the scalability and agility of cloud computing without some of the security and compliance concerns of a public cloud. However, a private cloud is generally more expensive and more difficult to maintain.

A hybrid cloud is a combination of public private clouds managed as a single environment. They can be particularly beneficial for enterprises that have some data and applications that are too sensitive to entrust to a public cloud but need it to be accessible to other applications that do run on public cloud services.

Hybrid clouds are also helpful for “cloudbursting,” which involves using the public cloud during spikes in demand that overwhelm an organization’s private cloud. Managing a hybrid cloud can be very complex and requires special tools.

It’s important to note that a hybrid cloud is managed as a single environment. Already the average enterprise is using more than one cloud, and most market researchers expect multi-cloud and hybrid cloud environments to dominate the enterprise for the foreseeable future.

Availability: It’s easier to recover data if a particular piece of infrastructure experiences an outage. In most cases, organizations can simply failover to another server or storage device within the cloud, and users don’t notice that a problem has occurred.

Location Independence: Users access all types of cloud environments via the internet, which means that they can get to their applications and data from any web-connected device, nearly anywhere on the planet. For enterprises seeking to enable greater workforce mobility, this can be a powerful draw.

Financial Benefits: Cloud computing services tend to be less expensive than traditional data centers. However, that isn’t true in every case, and the financial benefit varies depending on the type of cloud service used. For all types of cloud, however, organizations have a greater ability to chargeback computing usage to the particular business unit that is utilizing the resources, which can be a big aid for budgeting.

Of course, cloud computing also has some drawbacks. First of all, demand for knowledgeable IT workers remains high, and many organizations say it is difficult to find staff with the experience and skills they need to be successful with cloud computing. Experts say this problem will likely diminish over time as cloud computing becomes even more commonplace.

In addition, as organizations move toward multi-cloud and hybrid cloud environments, one of their biggest challenges is integrating and managing the services they use. Some organizations also experience problems related to cloud governance and control when end users begin using cloud services without the knowledge or approval of IT.

Most of the security concerns around cloud computing relate primarily to public cloud services. Because public clouds are shared environments, many organizations have concerns that others using the same service can access their data. And without control over the physical infrastructure hosting their data and applications in the public cloud, enterprises need to make sure vendors take adequate measures to prevent attacks and meet compliance requirements.

However, some security experts argue that public cloud services are more secure than traditional data centers. Most cloud vendors have large security teams and employ the latest technologies to prevent and mitigate attacks. Smaller enterprises simply don’t have as many resources to devote to securing their networks.

But organizations should not just assume that cloud vendors have appropriate safeguards in place—vendors and users share responsibility for cloud security and both need to play an active role in keeping data secure.

The popularity of cloud computing has grown steadily with no signs of slowing down since the phrase “cloud computing” was first used in the mid-1990s. It’s nearly ubiquitous among enterprises, with 87 percent operating a multi-cloud strategy and 72 percent a hybrid cloud strategy. Experts predict the market will continue to grow as organizations migrate more applications and data to the cloud. There are multiple models and a wide range of services available, giving organizations a lot of flexibility when it comes to cloud computing. From public to private to hybrid cloud, businesses can find or build the right configuration to meet their own particular budget, requirements, and needs.

Read next: Cloud Services Providers Comparison.

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