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Search engine optimization (SEO) has changed over the years. The evolution of technology has been the reason for much of this transformation and has influenced the way that a specialist SEO agency can help clients accomplish their goals.
This article takes a look into some of the ways how technology has influenced SEO best practices to develop,
The beginning of a new eraDesktops became more popular in households in the 1980s. But it was the internet that truly changed the way people used desktops. Tim Berners-Lee proposed the World Wide Web project for the first time in 1989. But the mass adoption of the technology kicked off over the past three decades. As web users began increasing in the mid-90s, search engines started to appear to help users navigate it. Yahoo! came about in 1994 and Google launched its services in 1998. Search engines began cataloging websites and made finding information easier.
At the start, SEO featured a lot of practices now deemed bad behavior by both the engines and SEO agencies. Things like keyword stuffing and excessive tagging used to lead to higher search engine ranking. These days, the engines would penalize you for doing so. Content marketing wasn’t about quality but quantity.
Refining keyword practicesIt’s no wonder that SEO best practices began to focus on data. Google introduced its first algorithms to filter search engine results at the start of the 2000s. While keywords and other early practices were still a thing, the quality of your content started to increase in importance.
In 2005, personalization also entered the equation. It was at this time people began to see different search engine results depending on their personal web usage and preferences.
Google began to incorporate results from various sources into its website ranking in the early hours of data generation. This meant SEO wasn’t only about optimizing your website. Companies had to make sure they optimized their social media, images, and video as well. The idea of having an SEO agency helps your business become more prominent.
Introducing smart devicesSmartphones have been another major technology shaping SEO best practices. The devices entered the mass market after the release of the iPhone in 2007. The technology didn’t immediately change how companies had to optimize for SEO. But as smartphone technology kept improving, these devices started to change online marketing.
It was the device together with technologies like the 4G that transformed SEO. If you look at current data, around 90% of the global Internet population use mobile to connect. This means websites have to adjust to different devices. Optimizing your content for mobiles is one of the most recommended practices in the industry. You won’t find an SEO agency that won’t recommend it.
Voice search is another interesting technological development that has become more prominent. Google announced Voice Search in 2011 which is the same time Apple’s version entered the market. Best SEO practices started focusing on localization, conversational tones, and structured data.
You can check the level of optimization of your site for mobile devices, using special SEO tools. For example, one such tool is the SEO Page Checker by Sitechecker.
Enter artificial intelligence (AI)AI’s impact on SEO has been best showcased in the personalization of websites and marketing. Content marketing is not aimed at the masses any longer. You can create a more personalized influence where individuals are targeted. AI can be a powerful part of building a stronger SEO strategy. You can use it to learn about your campaigns and market trends.
What will SEO practices look like in the future?Technology has always played a role in how you should practice SEO. It will continue to transform best practices in the years to come. Predicting the future is not an easy thing to do. But there are trends already shaping SEO.
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How Social Media Advertising Has Evolved
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Here are a few transcribed excerpts from our discussion, but make sure to listen to the podcast to hear everything!
How Social Media Advertising has EvolvedWithin digital media, it’s always interesting to see how consumer habits change over time.
Looking at the pace of change, it always seems like the thing that pops up this weekend becomes popular where it’s completely unexpected. Of course, it’s very hard to look into that crystal ball and see where things will be in five or seven years.
I think where we are today is really the age of platforms, as everyone is saying.
It’s been really interesting to see what’s happened. Again, I think where we are is less transactional, more relational.
Distinguishing Good ContentSmartphones being ubiquitous, what’s the right ad experience on mobile? It’s not going to be that kind of display banner from desktops shrunk down into a smaller space. How do we build something that’s immersive and full-screen and engaging and get somebody to raise their hand while they’re looking for that dopamine fix and scrolling through Facebook? Let’s give them a good experience here and let them go further on their own.
I think it’s an interesting way to look at it. We’ve seen success with that for some of our clients and not repurposing creative, but really building something that’s native to the platform.
It even plays into digital video. When you look at digital video and you’re going to run it in the Facebook environment, I think everybody now realizes it’s auto-play, it’s silent, it’s subtitled. What’s the right approach for that? How do we load our branding front end?
Finding the Most Accessible Platform for Your ContentThere was Kodak. Now there’s really no longer Kodak, but there’s Instagram.
We’re still interested in photography and photos and sharing things and creating memories and preserving them. I think that’s the overall point that there’s some innate human things that are going to continue. It’s just what is the platform.
It may be fluid and it might be Facebook. It might be a little bit different. It might be something new that’s still in development.
The tricky thing with digital is really overall tracking. That’s a question that comes up from clients all the time is what is the overall spend. What percentage of our budget should be in digital? How do we decide that for social media? Social can be very hard to track and digital as well.
Transformation in Media UsageI guess in the overall industry trend over the last five years there’s was sort of a race in marketing tech and ad tech to add more tracking, to go deeper and understand these discreet segments and hyper-targeting populations and looking at everything at the most granular level.
Now we’re hearing Procter & Gamble’s pulling back in a sense. Some of this could be a negotiating power as they’re looking at their overall budget with Facebook. I think the point can also be true that as they’re looking at Facebook overall and saying here is two hundred data points against each of these people, how do we then want to divide up our brand spend for direct response?
Everything is infinitely measurable, but is that really the way to invest in the platform and the way to approach the audience in that transactional manner? Whatever happens, we’re still going to be looking at a sales funnel to some degree.
Is Social Media Worth Investing Your Time and Money?I think it’s really talking to the client about their own goals, their target, understanding within that full target analysis, who are these people, what are their typical media behaviors, weighing social media against everything else that they’re doing in their daily lives and then the budget. How much budget is there and how far can we stretch it?
If we look at those priorities, the audience might be fifty-five and older. They’re primarily broadcast, primetime viewers with a little bit of light online. Maybe they’re checking their bank statements and the weather or Facebook to follow-up with the grandkids, whatever it is. Again, it’s unique to each budget, each brand, each target.
Making Your Brand Constantly Top of MindEverybody has been talking about Olympics for the last week since it wrapped [a few weeks ago].
I think NBC is learning some hard lessons about trying to force fit content into the traditional broadcast primetime model and looking at an opportunity that was served up for a multitude of sports where people can go as deep as they want and follow everything as it’s happening.
We do live in that world now where everybody gets breaking updates in their smartphones. If you’ve downloaded the app, you’ve opted in for the notifications; you’re going to see the notifications throughout the day. This broadcast partner has decided that they’re going to repackage the content and air it in primetime. I think there’s a limitation there in what they were expecting to happen with the TV viewership that didn’t really match what they were doing online.
I think that just allowing the user to be free to engage where they want to and on their own terms and to go as deep as they want. What are you going to lose by having them go further in digital? You’re giving them the content they want.
It’s going to trend on social regardless. Don’t fight it. Go with it.
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7 Local Seo Best Practices For WordPress Websites
WordPress is one of the most flexible open source Content Management Systems (CMS) in the world.
So it’s no surprise that WordPress has been downloaded more than 32.6 million times or that it powers 40% of all websites.
WordPress is also SEO-friendly, to the point where even non-techies can easily implement some simple optimization techniques. This is great news for small local businesses which may not have the budget for sweeping SEO improvements, but still want to rank better in local search.
In this article, I’ll show you seven simple SEO improvements you can make to boost the local search ranking of your WordPress site.
1. Optimize Your ContentYour content offerings are the most important assets on your website. Having a great site structure, lightning-fast load times, and tons of security measures won’t help you if your content isn’t up to par.
So, before you can think about optimizing your content, you need to start with something your audience finds valuable.
To do this, you’ll need to understand your audience’s pain points and know how your products solve their problems.
Once you understand this, you can turn your solutions into all sorts of compelling content, from videos to blog posts to infographics, which keep them coming back for more.
Once you have great content, the next step can seem a little daunting: on-page optimization. Fortunately, we can enlist the help of some basic tools like the Yoast SEO plugin.
Yoast SEO also points out some important on-page factors such as word count and keyword occurrences.
2. Review Your Link ProfileWe know from recent studies that links are still the #1 most important ranking signal when it comes to localized organic rankings.
The number of domains linking to your site, the quality of your backlinks, and the optimization of your link anchor text are all strongly correlated to your local ranking.
Good organic link building takes time to cultivate, but here are a few simple steps you can start with:
Focus on Quality Over QuantityThe number of domains, IPs, and C-blocks linking to your site are important, but one high-quality backlink from an industry leader in your niche is worth far more than dozens of irrelevant, low-quality links. Use link tracking software to find and eliminate low-quality links.
Find & Fix Broken Links Optimize Anchor TextOptimize some of your anchor text for local search by including your city’s name. Just be careful not to over-optimize (e.g., changing all of your anchor text, too many exact matches, etc.).
There’s no ideal percentage for location-optimized anchors, so conduct some competitor analysis to figure out what’s generally accepted in your niche.
Identify Potential Link Building OpportunitiesUse a competitive analysis tool to find potential link building opportunities, such as relevant sites in your industry that link to your competitors but not you.
3. Speed up Your WebsiteThe tortoise may beat the hare in children’s tales, but you can’t say the same in the SEO world.
Site speed remains one of Google’s most important “technical” ranking factors, and if you want to beat out your competitors in local search, then you’ll need to make sure that your site is as fast as possible.
Possible techniques include:
Compressing Large ImagesLarge image files are the biggest offender when it comes to slow websites. Use a plugin like WP Smush to compress and optimize your images.
Clean up Your WordPress ThemeGet rid of outdated page elements (e.g., unnecessary database calls, functions, JavaScript, etc.). And make sure you delete old themes – hackers may use these to infiltrate your site.
Reduce Server Load With a Caching PluginCaching plugins create state HTML versions of dynamic pages which significantly reduce server load times. There are a number of options for you to consider, including free options such as WP Super Cache and W3 Total Cache, and paid options such as WP Rocket.
Don’t Go Too Plugin-CrazyYou can find a plugin for practically any function, but try to stick to essential plugins that provide real value to your site. Too many plugins will slow your site down.
Alternatively, you could make your life easier by investing in website auditing software. Quality products will analyze your on-page speed factors for you and suggest ways to speed your site up.
4. Optimize for MobileA lot of your potential customers are looking for local businesses via mobile. This, coupled with the fact that Google indexes mobile sites preferentially to their desktop counterparts, means that mobile optimization is more important than ever.
The best thing you can do to improve your mobile site is to focus on page speed and image compression, but here are a few other tips and tricks:
Use a Responsive ThemeAt the very least, you should make sure your WordPress theme is responsive and fits your content to all mobile devices.
Design Specifically for Mobile VisitorsUse the built-in wp_is_mobile() function to detect different devices on the server level and create custom experiences for your mobile visitors.
Launch a Mobile AppAccording to an eMarketer study, 88% of mobile media time is spent on apps. Mobile users like apps that give them a comprehensive way to engage with their favorite brands.
Create Accelerated Mobile PagesAccelerated Mobile Pages (AMP) are incredibly fast pages designed specifically for mobile. WordPress comes with a default AMP plugin you can use to create AMP pages that are listed at the top of SERPs when users search from mobile devices.
5. Integrate Google My Business Into Your WordPress SiteGoogle My Business bundles together a number of key factors related to local rankings. Signals such as physical proximity, user reviews, and business descriptions and categories will all impact your position in SERPs.
Once you’ve claimed your GMB page, make sure you add your WordPress site to your profile, plus other key information, such as hours of operation and a description of your business.
Then look for plugins and widgets that will let you transfer key ranking signals such as photos, a business map, and customer reviews from your GMB page to your website.
You should also install a plugin that lets you add your GMB review to your WordPress site, such as the Google Places Reviews plugin. These will help increase consumer trust in your business!
You may also want to consider putting an intractable business map on your website via a plugin or widget. Google Maps Builder is one example that will help your customers find you.
6. Add Structured Data to Your PagesEver wonder why some local business listings seem so rich – including reviews, star ratings, and robust descriptions – while others fall flat?
The difference is structured data.
Using plugins like Schema, you can feed Google additional information about your business.
This will give your customers more detail when they find you in SERPs, including useful tidbits such as hours of operation, price range, and physical location.
7. Include Location Keywords in Your URLsGenerally speaking, URL structure plays a minor role in your page’s ability to rank.
When it comes to local search, however, including location keywords in your URL can help improve the user experience.
This is especially true if you have multiple landing pages targeting different locations and you want to assure your customers that they’re in the right place.
Previous versions of WordPress didn’t give you a lot of flexibility when it came to your URLs. They were all “ugly permalinks,” which looked something like this:
However, the latest versions of WordPress default to “pretty permalinks,” which include the date and name of your posts. They might look like this:
ConclusionWant to take your SEO game even further?
You can make even more improvements to your WordPress site beyond what I’ve suggested here by manually creating chúng tôi files, generating XML sitemaps, optimizing your site structure, and more.
Image Credits: Paulo Bobita
The Evolution Of Desktop Monitors
As you sit luxuriating in the glow of your vivid, pixel-dense widescreen computer monitor, spare some kind thoughts for the pioneers of computing, who didn’t even have monitors at first.
Instead of curved screens, HDR color and no end of display options, the pioneers had blinking lights, according to Computer History. That is, if they were lucky — some only had envelope-sized manila cards with patterned rectangles mechanically punched in them.
Even when engineers and industrial designers figured out how to visualize the information from computers on screens, it was years — decades, really — before operators got even a sniff of the visual feast we all take for granted with today’s workstations and gaming monitors.
The Early YearsThe earliest computers were row after room-filling row of electronics-filled cabinets — usually with little or no visual indication of the information they were processing and spitting out. For that, you needed a paper print-out.
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It took until the early 1970s for cathode-ray tube (CRT) technology, already widely used as the core of television sets, as noted by History-Computer, to be adapted for use as computer displays. Though color televisions started to grow increasingly common in homes by that period, the first CRT monitors for mainframe computing systems were monochrome, and in most cases, all that was up on screens was text.
From TV to ComputerTV sets were co-opted by the late 1970s and early 1980s to be used as computer monitors. They developed hardware and code to get early PCs providing an output that could be converted and shown on portable consumer televisions, according to CNET. The resolution was low and the colors were limited, but at the time, this was a revelation — or even a revolution.
It took a few years still, till the mass market dawn of personal computers in the mid-to-late 1980s, for dedicated monitors to be developed and marketed to work with the boxy computer workstations. At that point, they were proprietary — monitors that only worked for specific computers, at specific settings. There was no mixing and matching.
That changed with the introduction of multisync technology, which opened up the field for desktop monitors that were not directly tied to specific brands and models, according to Techopedia. Multisync enabled a monitor to support multiple resolutions, refresh rates and scan frequencies. Finally, if a computer was replaced, the existing monitor could work with that new PC.
But these were still big, heavy, CRT-based screens. Even a 19-in. CRT monitor was back-strainingly heavy, and consumed much or most of the open space on a workstation desk.
LCD Takes Center StageToday, LCD utterly dominates the monitor business. In recent years, screens have steadily grown bigger, brighter and lighter, and new form factors have been introduced — notably widescreen and super widescreen models that enable easy multitasking. Seen at first as a novelty, curved LCD monitors are finding homes for gamers who want immersive visual environments and office workers who like the ergonomic design, with the curved surface reducing eye strain by equalizing the focal distance on widescreens.
Multifunctional TechnologyNew technologies like USB Type-C — an electronics connection standard — are ending monitors’ days as “dumb displays.” With full USB-C support, the monitor is the streamlined workstation hub, cleaning up desktops by requiring fewer cables, while delivering 4K or even higher visuals to users.
Computing pioneers were visionaries, but it’s doubtful many of them could imagine a time when an office worker would pull a super-thin, ultrapowerful notebook from her designer shoulder bag, connect a single cable, and get to work on a 49-in. curved monitor that has room for every work tool she needs on the screen in front of her.
Discover how USB Type-C monitor connections can clear up your workstation in this free white paper. Still not sure a curved screen is right for you? Read up on the ergonomic benefits for employees.
It Doesn’t Really Matter Which Smartphone Has The ‘Best’ Camera
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The camera is one of the most important pieces of any modern smartphone. We use it to shoot photos and videos at important (and sometimes stupid-but-entertaining) moments, but they’re also integral to the burgeoning wave of augmented reality apps that mix the digital and real worlds. Because these imaging devices are so important to users, manufacturers have latched onto them as a point of differentiation to try and make one phone stand out in a sea of otherwise similar devices.
ResolutionTake a look at the current lineup of flagship smartphones and you’ll find that most of them have stuck around the 12-megapixel resolution for a few generations now. That means there are 12 million little light sensors that collect image data that’s translated into a finished photo. The iPhone X, iPhone 8 Plus, Google Pixel, Samsung Note 8, and Samsung Galaxy S9 all boast 12 million pixels of effective resolution. There are some outliers, like Sony’s flagship XZ2, which has 19 megapixels, but the benefits of more data are limited.
Smartphone cameras have small sensors, at least when you compare them to the massive imaging chips inside pro-grade cameras like DSLRs. Cramming a ton of pixels into a smaller space requires that manufacturers use smaller pixels, which typically results in more ugly digital noise in the form of ugly, colorful dots in the image.
While it may sound enticing to have 50 megapixels with which to work, even 12 is technically more than you probably need. Filling a 4K display pixel-for-pixel requires roughly 8 megapixels worth of image data. A full-resolution Facebook image needs just 4 megapixels. And you only need about 2 megapixels to get a full-resolution Instagram photo. Even if you wanted to make a magazine quality print, you can get roughly 9” x 14” from a 12-megapixel file.
In fact, more megapixels typically means larger file sizes, which take the camera longer to process and slows down your burst rate, raises upload times, and taxes your storage.
ApertureF-number comparison
The top photo was shot at f/1.4, while the bottom one used f/1.8. Not much difference happening there.
The opening through which a camera’s lens lets light in is called the aperture, and the bigger it is, the more light can get through at once. It’s a simple concept, but it has a few complex implications, especially when you start getting into the math of it.
We use something called an f-number to represent the relative size of a lens’s aperture. We can’t simply use the diameter of the actual aperture because the same size opening will let in less light through a telephoto lens than it will through a wide-angle lens. The f-number represents the focal length of the lens (which remains constant) divided by the physical diameter of the aperture. It’s complicated, but the takeaway is that the lower the f-number value, the more light the lens lets in.
So, when LG released the V30, it had the widest aperture on the market, with an f/1.7 rating. Before that, lenses hovered around f/1.8. Now, the Samsung Galaxy S9 has set a new mark with an f/1.5 lens. Here are two photos, one taken at f/1.4 and one taken at f/1.8 (on a DSLR). The difference is barely noticeable.
The Galaxy S9 does introduce an interesting variable in that you can choose between two apertures, f/2.4 and f/1.5. The only practical reason you’d want to opt for f/2.4 is if you’re shooting in a very bright setting and you want to use a longer shutter speed to add some motion blur. But again, if you’re regularly doing that kind of thing, maybe it’s time to get yourself a dedicated camera.
Focusing skillsSmartphone cameras don’t have room for dedicated focusing sensors like DSLRs, so they put pixels specifically for focusing right on the image sensor. Samsung calls this Dual Pixel, while other manufacturers call it a hybrid sensor.
Compared to the older sensors without these pixels, the new models do focus a lot faster and more accurately, especially in dark situations. However, almost every smartphone camera—especially at the top end—has this tech and the differences in real-world focusing speed are small, if any.
These hybrid sensors do play other roles, though. Google, for instance, uses the dual pixels to help figure out the distance to objects in its field of view to help apply fake blur effects.
Portrait modePortrait Mode
The Cinematic Portrait Mode on the iPhone uses computational photography to focus on a subject and black out the background. It works pretty well in good light, but results are still definitely mixed, especially in dark situations.
Fake blur and lighting effects are the biggest things in smartphone photography at the moment. It’s meant to emulate the look of a “professional” camera with a bigger sensor and, in some cases, it actually succeeds. I’ve used portrait mode on all the major flagship phones they’re all pretty much fine.
Right now, manufacturers are trying to sort out the best way to add this fake blur. The Samsung Galaxy S9+ uses both of its rear-facing cameras to help figure out the distance to an object, while the Google Pixel uses its dual-pixel focusing tech (more on that in a moment) to do it with a single camera.
In the end, however, portrait mode isn’t quite there yet. The edges of your sharp objects often look a little scraggly, and the portrait mode on the iPhones is decidedly more difficult to use, especially in the dark.
It’s also worth noting that all those wonderful portraits that show up in smartphone commercials start off with beautiful, controlled light, which is responsible for most of the impressive image quality. Here’s an analysis of an earlier Apple commercial for Portrait Mode.
Overall image qualityLightroom Mobile
Like it or not, that #nofilter photo already has lots of processing done to it as soon as you press the shutter. To give your photos a more distinct look, try a real photo editing app like Lightroom Mobile, shown here.
Take a look at this example diagram from Engadget’s most recent test of high-end smartphone cameras. Can you tell the difference between them? Sure, there are little discrepancies, but these are unedited images. As smartphone cameras get more serious, it’s best to start thinking about the photos that come straight out of the camera as raw material. The phone is doing a lot of work to make the pictures look consistent and technically correct, which gives them a specific “look” you’ll start to recognize if you keep an eye out for it. Editing your photos, however, lets you control the aesthetic and helps the photos feel more finished.
I recommend trying an app like VSCO or Filmborn by Mastin Labs to do a quick edit before sharing your photos. Lightroom Mobile from Adobe is another powerful editing tool that lets you adjust things like exposure, contrast, and color balance to make the photo look finished.
Plus, if you’re primarily using things like Snapchat or Instagram Stories, raw image quality starts to matter less once you slap a bunch of effects over it before sharing.
FlashSmartphone camera flashes are universally bad, due in large part to the fact that they don’t actually flash. A dedicated camera strobe uses a flash tube that emits a bright burst of clean, white light for a very small fraction of a second. The “flash” on almost every modern smartphone is little more than a tiny LED flashlight, which has a very short range and plays havoc with people’s skin tones.
If you’re comparing smartphone cameras based on the quality of their flash photography, then you’re probably better off getting a dedicated camera. However, Apple has did a great job balancing out the light from the flash and the ambient light from the scene. This helps negate the effect of a bright person in a black void and gives Apple the slight upper hand in that arena.
Video resolution4K video is a standard at the moment, but shooting everything in 4K may not even be your best be when it comes to balancing quality, performance, and storage. 1080p video still fills most screens with ease, and some smartphone cameras allow you to capture slow-motion footage in HD if you don’t need to go all the way up to 4K. The Samsung Galaxy S9, for example, shoots at a super-slow 960 fps
Work on your skillsIn the end, what we have is a relatively even playing field, which means that your skill when taking photos is what will make the difference. Learning to recognize good light (windows good, overhead fluorescents bad), and compose a shot that emphasizes the most important part of your scene will make the difference. Adding megapixels and other bells and whistles may help you a little, but it’s otherwise like using a wind tunnel to tune your bicycle for the big race, then eating a bag of Cheetos as you ride. The tech can only help so much.
Ping An: The Best Technology
Digital Transformation is a big wave in every industry. Financial services industry is witnessing a lot of developments and evolutions, for companies that are adopting digital transformation as a platform to compete with competitors and grow multifold. With 184 million retail customers and 538 million Internet users, Ping An is one of the largest financial services companies in the world. Ping An Insurance (Group) Company of China, Ltd. (“Ping An”) is a world-leading technology-powered personal financial services group. th in Forbes’ 2023 Global 2000, and 29th in Fortune Magazine’s 2023 Global 500 Leading Companies. Ping An also ranked 43rd in 2023 WPP Millward Brown’s BrandZTM Top 100 Most Valuable Global Brands.
A Company for EveryonePing An’s mission: For shareholders, Ping An’s goal is to produce stable return and boost asset values. For customers, the company aims to provide the best services with integrity. For employees, Ping An’s commitment centers on being a responsible employer and provide for the lives and careers of its employees. For Society, Ping An’s commitment is based on the company’s desire to give back to society and contribute to the development of the country. As a professionally-managed and world-class organization, Ping An has a comprehensive governance structure and is the first Chinese insurer to have foreign shareholders. Guided by its mission and philosophy to fulfill its responsibility to the shareholders, customers, employees, society and partners, Ping An has been able to ensure that the Group as a whole is moving towards its goal, underpinned by a foundation that unites strategy, branding and corporate culture. Ping An’s sustainable and stable development is supported by its robust business functions, clear growth strategy, its pioneering and comprehensive risk management system, a disclosure mechanism marked by truthfulness, accuracy, completeness, timeliness and fairness, and an active and effective investor relations function.
The PioneerMr. Peter Ma founded Ping An Insurance Company in March 1988, and is the current Chairman and CEO of the Company. Since the establishment of the company, Mr. Ma has served as President, Director, Chairman and CEO of the company, and has been in charge of operations and management of the company. Before establishing the company, Mr. Ma was Deputy Manager of China Merchants Shekou Industrial Zone Social Insurance Company. Over the past 30 years, Mr. Ma led Ping An from scratch into a giant thanks to the reform and opening-up. As a founder of the company, he witnessed its growth from a team of only 13 members into a fintech conglomerate having 1.79 million employees and life insurance sales agents now.
Blend of Finance and TechnologyPing An adheres to its two-pronged “finance + technology” and “finance + ecosystem” strategies and continues to pursue the initiative of “empower finance with technology, empower ecosystem with technology, and empower finance with ecosystem”. By leveraging its world-leading technologies in AI, blockchain, and cloud computing, Ping An’s financial offerings gained competitiveness, and core financial businesses grew steadily through reduced costs, boosted efficiency, enhanced risk management, and improved customer experience.
Constant Re-investments Leveraging State-of-the-Art TechnologiesPing An Cloud has been empowering external clients and helping them realize business innovation. Ping An Cloud empowers Foton, No.1 commercial car maker in China, through aftermarket financial service for 15 brands with total sales of 8 million; customized VR teaching management cloud for NCET, technology education department affiliated to Ministry of Education, serving around 300,000 schools in China; improving imaging data storage capability for 3A hospital in East China, serving 4 million outpatient visits annually. In all, Ping An leverages world-leading technologies to provide customized solutions derived from 5 ecosystems, i.e. financial services, healthcare, automobile, real estate and smart cities.
Driving Innovation and Growth• Rich business scenarios – achieved from hundreds of cities and millions of businesses through its ecosystems. • Massive real-life data – covered 880 million population across finance, transportation, healthcare, education and daily lives. • Strong talent – 5 research institutions; 23,000+ technical talents; 1,000+ top scientists and 2 overseas R&D centres. • Long-term sustained investment commitment – US$7 billion invested in the past decade; US$15 billion in next decade. Healthy long-term profit growth and ROE, compared to traditional peers, allows Ping An to make significant long-term investments in technology. Ping An Group has become the first Chinese member of a global consortium led by fintech firm R3 that is working on ways blockchain technology can be used in financial markets on May 24, 2023. Ping An joined a group of more than 40 of the world’s biggest banks and other financial institutions, such as Barclays and Goldman Sachs, brought together last year by New York-based R3 to work on using the technology that underpins digital currency bitcoin.
Technological Leadership is a Must to be at the ForefrontPing An currently has around 30,000 R&D professionals and more than 500 big data scientists exploring several technology areas including AI, blockchain, fintech and healthtech. Many of its scientific research outputs like facial recognition, smart medical image processing and blockchain have already obtained national invention patents. With a total of 1,205 patent applications, Ping An ranked first in the 2023 Global Fintech Patent Ranking (Top 20) jointly released by IPR Daily, an intellectual property media with global influence, and incoPat, an innovation research indexing center.
Business Excellence and Global RecognitionPing An received numerous awards and has been recognized globally by leading publications including: Corporate Strength Fortune The 29th on the Fortune Global 500 list and the 5th among global financial institutions Fortune (Chinese version) The 4th on the Fortune China 500 list and the 1st among Chinese insurers and among Chinese mixed ownership enterprises Forbes The 10th on the Forbes Global 2000 list and the 1st among global multi-business insurers and among Chinese insurers Institutional Investor The Most Honored Company in Asia Corporate Governance Institutional Investor The Best Investor Relations Team The Best Analyst Day The Best Corporate Governance The Best Investor Relations Professional The Best ESG/SRI Indicators The Best CEO – Ma Mingzhe The Best CFO – Yao Bo The Chamber of Hong Kong Listed Companies Hong Kong Corporate Governance Excellence Award 2023 Corporate Governance Asia The Best Investor Relations Company The Best CEO in Asia – Ma Mingzhe Corporate Social Responsibility People’s Daily Case Study for Targeted Poverty Alleviation World Economic and Environmental Conference 2023 Carbon-Value Award – Green Responsibility Award Economic Observer The Most Respected Enterprise in China for consecutive 17 years Southern Weekly Annual Responsibility and Contribution Award Brand Millward Brown & WPP The 43rd on the list of BrandZ Top 100 Most Valuable Global Brands, the 1st among global insurance brands and the 3rd among global financial brands The 8th on the list of BrandZ Top 100 Most Valuable Chinese Brands, the 1st among Chinese insurers and the 2nd among Chinese financial institutions Brand Finance The 1st on the list of the World’s 100 Most Valuable Insurance Brands 2023 Interbrand The 6th on the list of 2023 Best Chinese Brand chúng tôi The Most High-Profile Employer Among University Students and Top 100 Employers in China chúng tôi “An Excellent Case in Point for Strategic Recruitment 5 chúng tôi The Top 100 Excellent Employers chúng tôi The Most Innovative and Extraordinary Employer chúng tôi TOP Best Employer
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