You are reading the article Wazala Adds An Online Store To Your Existing Site, No Coding Required updated in March 2024 on the website Minhminhbmm.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested April 2024 Wazala Adds An Online Store To Your Existing Site, No Coding Required
For anyone who wants to sell their products online, the best way out is to setup an e-commerce site and shopping cart where your visitors can shop and buy. However, the best way doesn’t necessary mean it is the easiest way. Most of the e-commerce sites require plenty of work to setup and some even require you to have extensive coding skill.
Not anymore. Wazala makes setting up your own online store a breeze.
The concept of Wazala is similar to Ecwid. You create an online store on Wazala, embed the widget onto your existing site, and voilà, your online site is now up and running. There is no need to setup another e-commerce site, nor do you need to reconfigure your site for shopping cart functionality.
One thing I like about Wazala is that it is elegant and simple to use. After you have created an account (required your credit card info, but comes with 15 days trial), all it takes is just 5 mins to set up and deploy your online store. You can customize almost everything from the store logo, background color, company info, shipping options, to the payment mode. It doesn’t matter if you are selling physical goods or digital products, you can add all that into your product inventory in Wazala.Make your online store presence count
Known as Wazala Touch, your Wazala store is also optimized for the touch device, specifically iPhone and iPod Touch. The look and feel looks exactly like a native app.
If you don’t have a website, you can also add your store to your Facebook page. Simply add the Wazala app and enter your store key.Conclusion
Wazala has indeed put in plenty of effort to make the whole process a breeze and the end result is definitely very polished. While it will not replace the traditional e-commerce software, it is bound to win over plenty of users who are not tech savvy and are looking for a solution that just works.
Damien Oh started writing tech articles since 2007 and has over 10 years of experience in the tech industry. He is proficient in Windows, Linux, Mac, Android and iOS, and worked as a part time WordPress Developer. He is currently the owner and Editor-in-Chief of Make Tech Easier.
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You're reading Wazala Adds An Online Store To Your Existing Site, No Coding Required
Google’s John Mueller provided answers to the problem of whether to create international sections within an existing site or to build entirely new sites. I asked an international SEO his opinion on this matter and he shares insights on what he feels is the best course of action for SEO.Use ccTLD for International Sites?
A person asked the question about the best way to expand internationally.
He explained that they have a strong search visibility presence in the United States but that they wanted to expand to other countries.
Because the main site is so strong there is a perception that the site could give a head start to international versions built within the dot com version of the site, since those versions would not be created on a non-established domain.
But there are many valid reasons for building new sites on domains that match the countries they are targeted toward.
These kinds of domains are like the .uk, .de and .jp and are called Country Code Top Level Domains (ccTLD).Google’s John Mueller Discussing International SEO
The person asking the question related his situation:
Should we go ccTLDs or keep it under just the dot com?
We are a real estate company so our pages are pretty location-specific.
We’re probably going to end up in about a dozen countries…Multiple Considerations for International Business Expansion
Google’s John Mueller answered with no hesitation that there are multiple considerations and then listed those considerations.
“I think there are multiple things that come into play.
One is probably also the aspect of having multiple sites versus having one really strong website… If you’re talking about a dozen different locations, maybe that’s less of an issue. Maybe that’s something that works out.
The other thing is with geotargeting, we do use that when we recognize that people are looking for something local.
So either way that you go, I would try to make sure that we can figure out what geotargeting to use for the website.
And ccTLDs is super obvious. So that’s I think a good approach.
Subdomains is an option.
Subdirectories would be an option.”URL Parameters for Indicating Different International Sections
John next discussed what not to do, calling out the use of URL parameters to indicate the country a section is targeted towards.
“What I wouldn’t do is just kind of use URL parameters or something like that where it’s like, well you have your main global website and you can search for an individual country. And then somewhere in the URL that country is also mentioned.
Because that would essentially mean that we can’t do geotargeting at all for the website.”International Expansion May Depend on Marketing Strategy
Mueller next suggested that a way to answer which way to go is to think about what the choice will mean for the consumer, how the company may be perceived by the locally targeted audience.
The person asking the question mentions that the US site 40 million pages and that the Canadian site would have about 500,000 pages. He also mentioned that because the content is so location-specific, only 5% of pages have a one to one match between the U.S. and Canadian versions.
But I think it also depends on a little bit on what your marketing goals are.
If you want to really position these as like, we’re the real estate company for Canada, then you kind of want to have your own domain.
If you want to position it as like, we’re a global company and we also do Canada, then having that within your existing domain might be okay.
So I think from a technical point of view, like all of these options are open. Which way you go is kind of almost like a strategic decision.”SEO Considerations for Expanding to New Countries
I asked Michael Bonfils (LinkedIn profile), a highly regarded International SEO expert, what his thoughts are about the pros and cons of expanding internationally on an existing site or with ccTLDs. I asked Michael because he has extensive experience working within the Internet industry since the mid-90’s.
Michael said that building the site on a dot com is a viable approach, especially because of Google’s excellent ability to use the hreflang attribute to understand language a web document is targeting. But he also shared reasons why the ccTLD might be preferable.
Michael shared the following insights:
“Technically, with a dot com and excellent hreflang setup vs a ccTLD, both are good and both will rank.
He set aside considerations related to Google and next moved on to considerations related to how consumers will react, which ultimately decides whether a strategy is successful or not.
A ccTLD often promotes consumer trust, therefore engagement will improve.
For example, German consumers can be wary of buying anything non-German. This makes it difficult for companies with a non-German specific presence to compete.
Not only do you have to prove you have better quality than an equivalent German company, you can’t risk diminishing trust signals by not getting a German ccTLD.
In the example of an expansion into the German market, you want to be local as can be and as German as can be.
Outside of these trust signals, there is the factor of links to consider. German sites considering linking to you from within Germany is a strong preference over links from outside of Germany.”International Expansion and Links
Michael next turned his attention to links. Links can be a foundation to a successful search presence and help launch a site to the top of the search results.
So technically, its easier with hreflang and technically, you can still rank and compete.
But keep in mind the goals of conversions and usability, building trust in the site visitors and gaining traction in an international market.”Citation Build Separate Sites When Expanding Internationally?
Watch at 20:20 minute mark in the video
Average Salary (per annum): US$1,19,804 Roles and Responsibilities: A Cloud Consultant has specialisation in Cloud systems to suggest and offer appropriate designs and high-level architecture to their clients. The candidate needs to research the daily routines through multiple questions and implement a Cloud system for customisation according to the client’s needs. Cloud consultant is required to facilitate the efficient use of Cloud computing in designing migration policies and usage of Cloud environment. Qualifications:
A Bachelor’s degree in Computer Science, Information Science, Computer Engineering or IT
Strong customer service skills with communication skills
Good recommending skills including analytical abilities
Problem-solving skills with an in-depth knowledge of one operating system such as Linux, Windows, Unix and many more
Experience with network administration like DNS, VPN, BGP and programming languages like chúng tôi Java, Python and so on
Practical experience in compute infrastructure, networking, DevOps and HadoopTop Online Courses:
Salesforce Certified Sales Cloud Consultant Courses from Udemy: The course includes 11 hours of on-demand videos with 13 articles covering core concepts of the Salesforce Sales Cloud Certification examination. The candidate can create multiple Salesforce Sales processes and configure Salesforce Lightning pages. PG Certification in Cloud Computing and DevOps from IIT Roorkee-WileyNXT: It is the most comprehensive PG certification programme to develop strong skills to manage and maintain Cloud infrastructure and deploy Cloud applications. It is a seven-month programme for professionals interested in Cloud computing, aspiring Cloud consultants and established Cloud consultants. The curriculum covers best-in-class content with videos, case studies and projects through 17 modules. Introduction to Cloud Computing-IBM from edX: A candidate can master the core concepts of Cloud computing and become a professional Cloud consultant with the help of this course. This course covers the fundamental knowledge required for a better understanding of Cloud computing such as essential characteristics, history, trends, Cloud service models, deployment models as well as key components of a Cloud architecture. It is suitable for everyone who wants to be in the Cloud ecosystem as a Cloud consultant.Top Institutes offering the programme:
B. Tech in IT and Computer Science: SRM Institute of Science and Technology
PG Diploma in Management—Emerging Technology with AWS Educate Cloud curriculum: ASM Institute of Management and Computer Studies
B. Tech in IT and Computer Science: Noida Institute of Engineering and TechnologyTop Recruiters for this Job:
Amazon: Being one of the most popular companies in Cloud computing, Amazon is driven to build technologies, products and services that can transform the lives of society. The employees research and develop new technologies from AWS to Alexa to be the most well-known customer-centric company in the world. Microsoft Azure: Microsoft Azure is focused on making an organisation efficient with an open and flexible cloud computing platform. It provides on-premise, hybrid and multi-cloud to create secure and future-ready cloud solutions for its clients. There are multiple products from Azure— Synapse Analytics, Stack HCI, Functions, SQL Database and many more. XenonStack: XenonStack is focused on building Cloud platforms for data intelligence, business agility and resilience. It offers an end-to-end solution to develop and deploy applications on the Cloud and build AI applications to enhance business outcomes. It is known as the Cloud-native and platform engineering company solving complex problems with technology.
Quick Response code or shortly QR code is a machine readable two dimensional bar code. The bar code can be read by special readers on mobile devices and trigger the embedded action. For example, you can create a QR code for your WordPress site and trigger to open the blog URL when scanned with readers. In this article we will explain how to create QR code for your WordPress site and checking with scanner.Creating QR Code Using Plugin
The easiest way to create QR code is to choose one of the free WordPress plugins. There are many plugins offering similar function and we will explain with shortcodes ultimate plugin. This plugin offers more than 40 shortcodes hence it can be used as a free bundle instead of choosing a dedicated plugin for QR code. Once the plugin is installed go to the post editor for adding shortcode inside the post. You can also insert the QR code image in sidebar or footer of your site using the same shortcode.
Inserting Shortcodes in Post
Fill out the required details like data, title, image size, etc. and insert the shortcode for your QR code.
Generating QR Code Using Shortcodes Ultimate Plugin
You will see the shortcode like below:
The QR code will look like below on the published site. The URL link provided in the data section of shortcode will be opened when someone scans the QR code.Scanning and Reading QR Code
Now that you have created the code and the next step is to read it. There are plenty of apps available in App Store and Google Play store for scanning and reading the QR code. Download and install one of the apps on your smartphone. Open the app and scan your QR code to see the URL you have given on the data section of the shortcode will open automatically.What Else You Can Do with QR Code?
Linking URL is the very basic thing you can do with free QR code generators. There are many other online services offering QR code generation with multiple other functions. In general all services offer limited option for free and charge for getting complete features. For example, using some online QR code generator you can link URL, VCard, Email, PDF, MP3 etc to your QR code. Also you can add the logo of your site in center of QR code to maximize brand visibility. Some QR code generator tools allow you to add custom text, choose the size and quality level.
Online QR Code GeneratorGenerating QR Codes from Browser
Create QR Code in Chrome
Chrome will show a QR Code for the page which you can scan using any scanner app or using iPhone and other smartphone’s camera. You can also download the image in 370×370 pixels PNG format for using it later. As you can see, Chrome will show a T-rex icon at the center of the generated QR code.
Generated QR Code with Chrome
Currently on the chúng tôi homepage Microsoft displays a QR code as shown in the below picture. When you scan the QR code using smartphone, it will automatically take you to the app download page.
QR Code to Download Bing App
So the usage of QR code is unlimited, check out how it can be used on your WordPress site to attract more audience.
In a blog post titled, Toward a More Intelligent Search: Bing Multi-Perspective Answers, Bing announced they are now incorporating a technology often referred to as sentiment analysis into their version of what Google calls Featured Snippets.
Sentiment Analysis is the ability to understand whether content has a negative or positive sentiment. The implications of how this may affect SEO are far ranging, especially if Google rolls out their version of it.
A criticism Google’s often received is that their featured snippets are sometimes biased by the question asked. Danny Sullivan recently addressed this shortcoming in Google’s featured snippets:
“…people who search for “are reptiles good pets” should get the same featured snippet as “are reptiles bad pets” since they are seeking the same information: how do reptiles rate as pets? However, the featured snippets we serve contradict each other.
This happens because sometimes our systems favor content that’s strongly aligned with what was asked.”
Engineers at Bing were asking similar questions and doing something about it. According to Bing’s announcement:
“There are many questions that don’t have just one answer, but multiple valid perspectives on a given topic. Should I repeat my search with the word “bad” or “good” in it every time I wanted to get a comprehensive picture of a topic and hear the other side? How would I even know how and when to do that? Should I assume that this single answer Bing returned for me was the best or the only answer? Is that the most authoritative page to answer my question?
“…we believe that your search engine should inform you when there are different viewpoints to answer a question you have, and it should help you save research time while expanding your knowledge with the rich content available on the Web.”How to Rank for Intelligent Snippets?
Bing offers clues about what signals they are looking for in sites they rank for intelligent snippets. Here are some of the attributes of the sites they rank:
Authoritative and high quality
Relevant to the topic
Content is easy to crawl and index
Good user experience on the web page
Here are the clues Bing’s announcement disclosed:
The way it works is, when you issue a question:
1. Their Web Search and Question Answering engine selects candidates from web pages.
2. They organize the candidates in clusters to determine similarity and sentiment
3. Bing ranks the most relevant passages from the web pages from each sentiment based cluster
These results are currently limited to a few. However Bing will be rolling out more results in the near future. These kinds of results are also coming to the United Kingdom soon as well.
“This is just the beginning. We will expand this functionality to address many more questions you have, increase coverage, and expand beyond the US, starting with the United Kingdom in the next few months.”How Will This Affect SEO?
Sentiment analysis can play a role in helping search engines understand if a review is negative or positive. So if someone links to a web page with a negative sentiment (as in a negative review), then the search engine will know this is negative and may decide not to count the link or to count it as a negative vote. This may be especially useful for local SEO but it can conceivably creep into regular search as well.
The fact that Bing has confirmed they are using sentiment analysis is big news. That Google has announced their intentions to add it to featured snippets is very important. The big question of course is if this kind of technology will be used in other areas of search.
Images by Shutterstock, modified by author
Introduction to SEO Myth Tips
Over the years, many misconceptions and SEO myths about search engine optimization have emerged. SEO Myths can start quickly and become pervasive over time. Following those SEO myths can cause severe damage to your website. There are also a lot of tips on driving traffic to your site. Some SEO tips will be great, while others are just a waste of time. Given below are a few SEO myths and a few SEO tips on effective ways to drive traffic to your site through SEO.
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Web development, programming languages, Software testing & othersTop 8 SEO Myths You Must Beware of
Following are the Myths explained in detail:SEO Myths 1 – the Good website will bring good traffic
A good website will help you with content marketing. An excellent website with original SEO content writing will bring the required traffic to your site.
Is it true? Not at allSEO Myths 2 – Link building is a past technique
Links are dead. What? Yes, buying SEO backlinks from link farms is dead. Now, you will be penalized if you purchase links from outside for your site.
But the original seo backlinks built are still alive. Conduct an SEO link-building campaign rather than a link-buying campaign. It would help if you had links to bring traffic to your site.
Search engine spiders crawl to your site if you have inserted links to your site. SEO backlinks will help the search engine read all your site’s pages.
If you need to improve at SEO building links to your site, hire an expert to give you an SEO plan for acquiring links naturally. A link builder will give you many innovative ideas to get links naturally. Creating links has become a crucial part of SEO, so handle it carefully.
Let’s move to the following SEO myths.SEO Myths 3 – Purchasing email list
But purchasing such email lists is an utter waste of time and money. The reasons are as follows
By the time you get the list, most of the email id’s will be out of date
You don’t know whether your emails are reaching your target customers
Many of the recipients will not be interested in your product
Many recipients will send your mail to their spam box if the mail you send is in no way to help themSEO Myths 4 – Google analytics lets Google spy on you
Is it true?
Yes, it is in the following cases.
If you have used Google Analytics for your old site and started a new one without fixing the senior site, the Google Analytics code will also apply to your new location.
And if you have created multiple domains and all have the same Google Analytics code, it acts as a spy on your site.
There is also a No to this fact
Google does not use Google Analytics as a factor to rank your site
Because many sites do not use Google Analytics, and if Google uses this factor to determine the position, it will not make any practical sense.SEO Myths 5 – Social media is the new link building technology
Yes, social media can create links but not from sharing itself. It is because Google had friction with Facebook and Twitter as the companies were unwilling to give Google access to their fire hose. So Google does not include social media links in its ranking algorithm. Social media can create links but have yet to make new connections.
Let’s move to the following SEO myths.SEO Myths 6 – XML sitemaps increase your rankings
The XML sitemap is essential to make your site crawlable by search engines. So we already know that sitemaps help search engines to crawl and index your site faster.
A sitemap does not affect your site rankings. It will make your site more visible to the searchers, but it does not guarantee rankings in search engines.SEO Myths 7 – Top level domains increase rankings
And if the creator gives the site a .us extension, it will quickly show up for the searchers from that country.SEO Myths 8 – Hire an SEO agency to get top rankings
It is the essential SEO Myth of all. An SEO agency might be helpful in keyword analysis and competitive auditing.
But how could any SEO agency guarantee top rankings in search engines when no one can predict tomorrow’s SEO keywords?
People need help to guarantee fast top rankings in search engines.
SEO is a long-term strategy. You can never achieve top ranking for your site in one night or within a few days.
You can hire an SEO agency for various reasons like
When you don’t have time to run your site
When you want to do keyword research
If you want to increase your search traffic
When you want an SEO training course from them
Ranking obtained in a short period will gradually slide and bring you a significant loss.SEO Tips to Follow
Following are some seo tips we need to follow:Keywords
Finding the keywords is the first step in an SEO campaign. Given below are a few SEO tips regarding the keyword research
Select long tail keywords than shorter ones. Long tail keywords can drive more traffic and get seo ranking quickly.
Find keywords that search engine attributes to your site
Find SEO keywords from your customers. Do research on words your customers use to describe your product or business.Do basic On-page optimization
Once the keywords are all set for your site, start with your SEO on-page optimization. There are a lot of SEO techniques, and the important ones are listed below
Meta tags matter a lot in SEO. Meta tags include the Title tag, Meta description, and Headings.
Title tag: Use your primary SEO keyword in this title tag at the top of the SEO browser.
Meta Description: This is very important as it appears on the search result page to the searchers. Make it attractive, and remember to include your keywords.
Headings: The H1 tag is the main title for the page. Have only one H1 tag. Use other heading tags like H2, H3, etc., to divide the contents into smaller sections.
Use SEO keywords sparingly in your content or tags.
To add an SEO description to the image that has been put onto your website, use Alt tags. Use keywords in the report and a keyword as a file name for the idea.
Make sure your URL is short and descriptive. Do not include special characters or underscores in your URL. Your URL should be related to your business.Links
The next best factor that drives more traffic to your site is quality, inbound links. Here are a few SEO tips on building links
Natural and organic links will help you drive traffic, and search engines will give more value to such links. Buying links is a lousy SEO strategy; you will be penalized for that.
Have quality content on your site and create anchor text in a target SEO keyword. Anchor text remains a major ranking factor. You can also use your brand, URL, and generic keywords as anchor text.
Try to get links from sites that are relevant to your business. When you get more of such links, the search engine will decide that your site offers value to the visitors, and you can have authority on the contents of your site.
If any other person uses your images, contact them and ask them to provide a link for your site.
Set alerts on your site to track mentions of your company. Find such persons and request them to provide a link to their website in their article.
If you are providing a link to some other website, then make sure that it is a trustworthy source. If not, the search engine will not crawl to your site.Blogging and Social Media
Social media will help you connect to influencers who will help you promote your content. The SEO tips below will help you market your site through social media.
Actively participate in social media sites like Facebook, Twitter, Pinterest, Google+, and others. It will increase the number of followers for your business. Content shared on such social media sites will reach a large population.
Have a WordPress site. It acts as a blogging platform. It acts as a Content Management System for the entire website and thus it saves you a lot of time, money, and energy.
Please have your company blog updated frequently with the latest news. It is the best way to add fresh content.
Find out the hottest topic on seo blogs and write your article on that from a new point of view. This way, you can gain more attraction.SEO Strategies
A few SEO strategies will help you get a higher ranking in search engines.
Always remember that SEO and branding are different. Think from the side of the customers and select your keywords. Focus on what they are searching for, instead of what you want them to search for.
Think like your customers and answer to yourself a few questions like how do they find your site? What search term will they enter? Does your site appear on the first page? If you need help with what keywords you should focus on? Answers to all these questions will help you achieve your target.
Use free SEO small tools to get the statistics of your site frequently. It can tell you how much traffic is to your site and what keywords are driving more traffic. It will also help you to do future forecasts and make changes to your site accordingly.
Answer your customer’s queries online. It will help to protect your business authority online and will have a direct impact on your business promotion.
Create local listings on social media sites and add your photos, videos, and links to your site. It’s essential to map your local online presence.
Research your competitors and find out their marketing strategies. Try to list out their strengths and weaknesses. This way, you can improve your SEO.
Use chúng tôi if you want a page to be blocked and not to be crawled by the search engine. Also, add a no-index tag.
There are frequent updates in SEO technology. A yearly site audit will help you avoid issues and penalties. You can hire an SEO agency to do the audit for you.
While Google is the first most significant search engine, YouTube is the second largest. Remember that videos often get greater visibility in Google rankings.Conclusion
We have shared our fair share of SEO myths and SEO tips. Have you found any SEO strategy that will work for you?
All these SEO myths and SEO tips will help you grow your business online and reach your target audience more quickly.Recommended Articles
This has been a guide to SEO Myths. Here we have discussed the basic concept, 8 SEO myths you need to beware of along with some major SEO tips to follow. You may also look at the following articles to learn more –
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