Trending February 2024 # What Is Fiber Internet And Should You Switch From Cable? # Suggested March 2024 # Top 2 Popular

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But what is fiber internet? Is it worth switching over from your trusted cable internet to this newfangled fiber internet technology? In this article, you’ll learn everything you need to know about broadband fiber internet so that you can make the decision for yourself.

Table of Contents

DSL Vs. Cable Vs. Fiber

The internet is, in very simple terms, the transfer of information over wires from one computer to another. That information is made up of very small snippets of code made up of ones and zeroes (on and off signals). Think of it as morse code using a light switch. 

Transferring that “code” over wires is what makes the internet work. The difference between all of the different types of internet services is only how those ones and zeroes get transmitted.

Dial-Up: In the earliest days of the internet, the internet sent audio signals that represented data, over copper phone lines. If you picked up a phone while someone in your house was online, you would hear what sounded like static. That “static” was the sound of data transmission of those ones and zeros.

DSL (Digital Subscriber Line): While “sound” over phone wires was the analog  internet solution, the digital solution was DSL internet. Using the same copper wire phone lines, companies figured out how to transmit ON or OFF electrical signals to transmit web pages and other internet data over phone lines at faster speeds.

Cable: Cable providers figured out how to transmit internet signals over their large coaxial cables, a technology that allowed the information to transmit much faster. The difference between a coaxial cable internet speed and a DSL phone connection is at least double the speed.

Fiber: Fiber internet was a game changer because instead of copper cables, fiber cables are hair-thin fibers encased in a thick insulator (cable). Fiber-optic cables allow ON and OFF internet signals to be transmitted literally as light (like our light switch example). However, since light travels at…well…the speed of light, no other technology can compare to it in terms of speed. Fiber is usually up to 10 times faster than cable internet.

What Is Fiber Internet?

Before you take the leap and switch over to a broadband fiber internet provider, you may want to understand the technology a little better. Let’s take a look at how fiber internet technology works. 

Fiber optic network cables look very different than regular metallic cables. They’re made up of glass fibers that can transmit light over very long distances. 

While metal cables like cable coaxial struggle to transmit information at 10 Mbps (80 times faster than a metal “twisted-pair” cable), fiber lines can transmit information at up to 2 Gbps.

Putting that into perspective: The internet is estimated to be about 1 million exabytes of data. 1 exabyte is 1 billion billion bytes. So the vast internet takes up 1 million billion, billion bytes.

Let’s say we did an experiment and tried to transmit the entire internet over a coaxial cable, versus a fiber cable.

Coaxial (Cable): It would take just over 253.5 billion years to transfer the entire internet over a cable line.

Fiber (Light): It would take just over 253.5 million years to transfer the entire internet over fiber.

That means, when fiber is finished transferring the entire internet, anyone with cable would be waiting around another 253.2 billion years before catching up.

Is Fiber Internet Better for You?

This is a fun thought experiment, but will this actually benefit you in your normal daily life? Let’s look at common activities and see how much better fiber internet will serve you.

2 hour HD movie (3 gigabytes): Cable (a 100 Mbps connection) would take about 5 minutes to download that movie. Fiber (at 1 Gigabit per second) would only take about 25 seconds.

4 minute song (3 megabytes): Cable would take 0.3 seconds, and fiber would take 0.03 seconds.

9 hour audiobook (110 megabytes): Cable would take 9.2 seconds, while fiber would take 0.9 seconds.

While these fast speed increases may be useful for you, think about the other ways your internet bandwidth eventually gets clogged up in your household or neighborhood.

One person in the household is playing an online multiplayer game, while someone else is trying to stream a movie.

During holidays, multiple households in one neighborhood are all trying to stream holiday movies.

One computer in your house is attempting to download Windows updates, a smart home device is automatically downloading new firmware, and you’re trying to watch an HD movie on Netflix.

There are many scenarios for most internet users where multiple streams of data are going on at once. Eventually, your cable internet bandwidth will hit its limit far before a fiber internet connection ever would.

Is Fiber Internet Worth the Cost?

If all of the information above has you convinced that fiber optic internet would be a huge improvement for your work and entertainment experience, you might be wondering how much it all costs.

Thankfully, the cost of fiber internet has dropped significantly in recent years. Companies outside of the cable TV marketplace have entered the game. These days, telephone companies like AT&T and power companies are offering fiber internet in different neighborhoods.

Because the ISP marketplace is so competitive, you’ll be hard-pressed to find prices online. However, as of this writing, a 10 Mbps connection with a company like Comcast/Xfinity may start with an “intro” offer at $49/mo, but typically will revert to a standard price of $69/mo. You will also have to pay roughly $5 to $10 on top of that to rent the router. 

For just about the same price (with equipment included) most companies offering fiber plans will install the fiber router and run the fiber connection to the port on the fiber modem. Most companies will also include a Wi-Fi router for your in-home network. 

This means for roughly the normal (not the short-lived “offers” cable companies offer up-front) price of a 10 Mbps cable internet subscription, you could enjoy fiber speeds of 500 Mbps with a fiber internet connection.

If you’re willing to pay a little more for your internet access, you could even have a 1 Gbps fiber internet connection. 

Should You Upgrade to Fiber Internet?

By this point, you’ve probably made the decision that the benefits of fiber internet are well worth the cost. However, the only real limitation these days is geography. Fiber internet lines are not available for installation everywhere in the world. 

Many companies offer fiber internet plans. The only way to know if these internet options are available yet in your area is to check with each provider, which can be tedious. A better approach is to check with chúng tôi which checks with all of the major providers for you. 

If fiber internet is available in your neighborhood, it’s probably about time to make the plunge and switch. So much of the internet is now all about streaming HD content and high-speed gaming. You really don’t want to be left behind with an outdated coax cable internet connection that can’t keep up.

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What Is WordPress And Should You Use It?

Edgar Cervantes / Android Authority

WordPress is used to run 43% of all websites on the internet. It is deployed by huge international entities such as Microsoft, Sony Music, PlayStation, Time Magazine, CNN, Disney, the White House, and many more. It is basically the engine that fuels a lot of the internet and keeps it ticking along. But what is WordPress exactly? How does it work, and should you use it for your website?

WordPress features

Now that we have established what WordPress is, let’s now look at the features which make it the go-to content management system for a large chunk of the internet. There are a lot of worthy features, so we can’t possibly cover each one. Instead, here are the biggest and the best features which make WordPress stand head and shoulders above the rest.

Plugins for every conceivable user need

Once you have the theme up, the next step is to start adding functionality to your site. This functionality comes in the form of plugins, of which there are a huge number of free ones and an even bigger number of paid ones.

Saying that, though, resist the urge to install too many plugins. The more you install, the more your site will slow down when someone visits it. This will, in turn, affect your Google search ranking, which these days heavily relies on page speed. I would say that, if you start going over 15 plugins, you should start seriously reviewing them to see if you can uninstall any. If you get to 20, then you really need to stop and be a bit more selective.

Optimized URLs

If you want to rank high in search results, there are many things you need to remember. But one very important one is having an optimized URL structure. A URL that is descriptive, short, and indexable to Google.

In WordPress, you can specify which elements go into your links, as well as what structure you want to have.

Essential WordPress plugins

After 15 years or so of using WordPress, I have developed a core list of the essential plugins that go on each of my sites. Here they are.


Everybody wants to be on page one of Google. Otherwise, what’s the point? The best way to get there is to use a dedicated plugin that will tell you what you’re doing right and wrong SEO-wise on your site. The industry leader, by far, is Yoast.

The free version is more than enough for casual users, but if you’re a business, you should pay the $99 a year to upgrade to the premium plugin. They also have other premium plugins for WooCommerce shops, local businesses, video SEO, and getting into Google News.

Broken Link Checker

Links break all the time, as sites take down pages or change the URL of pages. Not everyone has the presence of mind to set up an automatic redirect to the new link. So if you link to a page, and that link suddenly disappears, your visitor will end up looking at the dreaded 404 page not found message. Broken links can also negatively affect your search rankings.

Broken Link Checker sits on your WordPress dashboard and flags any links it believes to be broken. You also get an email notifying you. You can then check the link, and if it is indeed broken, the plugin can remove the link for you.

Using WordPress on a local computer

If you want to test any WordPress themes, plugins, or other tweaks, but don’t want to do it on a live site, then the best option is to make a local installation on your computer. The best software app for this is definitely Local. It sets up a site and opens it in your browser. When you close down the site, it disappears again.

This is invaluable if you are not sure about a plugin and want to test it first before putting it on a live site. Or if you want to mess around with different themes.

Should you use WordPress?

FAQs is the free version that you must download and install onto your own web server. chúng tôi is the version hosted by WordPress, which you can pay for. is installed with a default free theme, and every year, they bring out a new default free theme. You can also search the WordPress directory and the internet for other free themes. You’re spoilt for choice, but the quality greatly varies.

What Is& Should You Disable It?

What is chúng tôi & Should You Disable it? Disabling it isn’t recommeded for those who use pen-enabled devices




Although chúng tôi is a legitimate Windows file, it may cause a number of issues.

Terminating it with Task Manager won’t do as Windows automatically restores it in a reboot.

To disable it, you can use the Local Group Policy Editor or Command Prompt.



To fix Windows PC system issues, you will need a dedicated tool

Fortect is a tool that does not simply cleans up your PC, but has a repository with several millions of Windows System files stored in their initial version. When your PC encounters a problem, Fortect will fix it for you, by replacing bad files with fresh versions. To fix your current PC issue, here are the steps you need to take:

Download Fortect and install it on your PC.

Start the tool’s scanning process to look for corrupt files that are the source of your problem

Fortect has been downloaded by


readers this month.

Many users have reported that the chúng tôi process has caused problems for their OS, including consuming high memory. This begs the question of whether it’s safe to remove it because it’s a Windows component.

If you’ve also run into the same issue, keep reading for some effective solutions.

What does chúng tôi do?

The chúng tôi system file is an abbreviation for Windows Ink Services Platform Tablet Input Subsystem. It’s part of the Windows Ink Workplace, the service enabling handwriting on office and note-taking software.

The executable gets automatically installed along with any Microsoft Office, Adobe, or Journal viewer software.

Is chúng tôi safe?

The chúng tôi file is a legitimate Windows one. However, that doesn’t mean it can’t damage your computer. The problem with the file is that it remains active in the background even when no touch screen or pen input is available or used by the system.

This consumes many system resources, slows your CPU, and can even harm other software. So, while it might be safe to stay, as it’s a legitimate file, do you even need it on your PC?

Disabling it isn’t recommended for most users, especially touch screens and pen-enabled devices. The executable’s vital for the optimal performance and functionality of note-taking, drawing, or design apps.

However, if you do not own such a device or do not intend to use any pen input component, disabling the process might free up some valuable system resources and positively impact your PC performance.

You can terminate the chúng tôi process from Task Manager, but this is just a temporary solution. Windows is set to automatically restore it every time you reopen an app that needs it or reboot your computer.

Scroll down below for some effective solutions to ensure that chúng tôi remains disabled.


Keep in mind that disabling it may render certain features of apps, such as Microsoft Office, Snipping Tool, and Adobe, unusable.

How can I stop wisptis.exe? 1. Disable the process from auto-start using Command Prompt 2. Disable the App-V client

Keep in mind that if disabling the App-V client harms your computing experience, you can re-enable it by following the steps above, but this time choosing Automatic under Startup type, followed by another restart.

3. Use the Local Group Policy Editor

So that’s how you disable the chúng tôi process. Additionally, you may disable the entire Windows Ink Workplace feature.

Still experiencing issues?

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What Is The Internet? Reviewing The Basics

The Internet is a huge organization that interfaces PCs everywhere. Through the Internet, individuals can share data and convey it from any place with an Internet association.

The Internet overwhelms quite a bit of our lives, such a lot that it’s not difficult to underestimate it. Yet, throughout the long term, it’s become simply one more piece of our regular presence, something we acknowledge as fast as paying our electric or water bill or driving a vehicle.

Definition of the Internet

The Internet, in some cases called “the Net,” is a worldwide organization comprising a huge number that permits a client with a PC or comparable gadget to collaborate with different PCs. It’s an independent, public, agreeable medium regularly gotten to by many clients to gather data, manage exchanges, or speak with one another.

The Internet interfaces many PCs, cell phones, servers, and sites all over the planet, allowing clients to send and get every kind of record (sound, message, video, picture) and access assets, for example, applications and cloud administrations.

Contrast Between the Internet and the Web

Getting the expressions “Internet” and “World Wide Web” (additionally recently called “the Web”) confused is simple.

The Web is the assortment of web archives and site pages you can track down on the Web by looking for their URLs. The Web is the overall association of organizations.

At the end of the day, the Internet is the foundation, and the Internet is helping that who depend on the Internet.

For a genuine relationship, consider the Web like a library building and the Web as books living inside.

Consider Web programming and the Internet as the equipment that makes everything work.

The Internet is a worldwide organization of organizations while Internet, likewise, alluded to officially as World Wide Web (www), is an assortment of data that is gotten to through the Internet.

One more method for taking a gander at this distinction is; the Internet is the foundation while the Web is a served on top of that framework.

Advantages of the Internet

Availability, correspondence, and sharing

Data, information, and learning

Address, planning

Selling and bringing in cash

Banking, bills, and shopping

Gifts and financing


Telecommute, cooperate, and admittance to a worldwide labor force

Internet of Things

Distributed computing and distributed storage

Compulsion, time-squanderer, and causes interruptions

Tormenting, savages, stalkers, and wrongdoing

Spam and promoting

Explicit and vicious pictures

Always being unable to separate from work

Data fraud, hacking, infections, and cheating

Influences concentration and tolerance

Medical problems and weight

Wretchedness, depression, and social confinement

Purchasing things that you needn’t bother with

Not a protected spot for youngsters


How does the Internet function?

There are two primary ideas that are principal to the manner in which the Web capabilities: packets and protocols.


A Packet is a small portion of a bigger message in systems administration. Every bundle contains two pieces of information and data about that information.

The data about the Packet items is known as a “header,” and it goes at front of the bundle, so the getting machine understands how to manage the Packet.

To comprehend the reason for a bundle header, consider how some customer items accompany gathering guidelines.

When information gets sent over the Web, it is first separated into more humble bundles, then converted into bits.

The Packets get steered to their objective by different systems administration gadgets like switches and switches.

At the point when the parcels show up at their objective, the getting gadget reassembles the bundles altogether and can then utilize or show the information.

Bundles are sent across the Web utilizing a procedure called parcel exchanging.

Mediator switches and switches can handle parcels autonomously from one another without representing their source or the objective.

This is the by plan so that no single association can rules the organization.

On off chance that information was sent between PCs simultaneously with no parcel exchanging, an association between two PCs could possess numerous links, switches, and switches for minutes all at the once.

Basically, just a two individuals would have the option to utilize the Web at once of practically limitless number of individuals, similar to case truly.


Interfacing two PCs, the two of which might utilize different equipment and run different programming, is one of the primary difficulties that the Web makers needed to settle.

It requires the utilization of reasonable correspondence procedures by completely associated PCs. Similarly, two individuals who experienced childhood in various regions might have to communicate in a specific language to see one another.

There are protocols for sending packets between gadgets on similar organization (Ethernet), for sending bundles from one organization to another (IP), for guaranteeing those parcels effectively show up altogether (TCP), and for designing information for sites and applications (HTTP).

Notwithstanding these fundamental protocols, there are likewise protocols for steering, testing, and encryption.

Also, there are options in contrast to the conventions recorded above for various kinds of content — for example, web-based video frequently utilizes UDP rather than TCP.

Since all Web-associated PCs and different gadgets can decipher and comprehend these conventions, the Web works regardless of who or what interfaces with it.

What Is Google Passage Ranking: 16 Key Points You Should Know

Editor’s Note: Google’s Public Liaison for Search, Danny Sullivan, tweeted today that as of February 10th, 2023, Passage Ranking is live for English-language queries in the United States. Google’s Martin Splitt shared his insight on how Passage Ranking as a ranking factor will impact SEO professionals in this column originally published November 19, 2023.

This is the announcement:

Update: passage ranking launched yesterday afternoon Pacific Time for queries in the US in English. It will come for more countries in English in the near future, then to other countries and languages after that. We’ll update this thread as those further launches happen.

— Google SearchLiaison (@searchliaison) February 11, 2023

Google’s Martin Splitt got together virtually with a trio of top SEO professionals – Cindy Krum, Bartosz Goralewicz and Tomek Rudzki – to discuss Google’s new ranking system that Splitt insisted was more accurately called Passage Ranking.

Here are 16 key points you need to know about Google Passages

1. Will Passages Help Long Webpages?

Bartosz asked about passage indexing, stating that what he knows is that passages is going to help users with long form content by ranking a small section of the article,

“Yes, pretty much. That’s the core.”

Splitt then stated that he wasn’t excited by the original blog post framing it as “Passage Indexing.”

“While I’m not super excited about us framing it… originally as passage indexing, it is actually a ranking change.

Martin then suggested calling it Passage Ranking.

“Yes, I would call it Passage Ranking, that makes sense.”

2. What Should Publishers Do About Google Passage Ranking?

Bartosz then asks if we need to do anything specific in response to this new algorithm.

Splitt shakes his head, indicating no.

“No. That’s a change that is pretty much purely internal and there is nothing that you need to do, you don’t need to make any changes to your website, you don’t need to make changes to any of your pages, to any of your articles or to your markup.

There is no special special thing that you need to do.

It’s just us getting better at more granularly understanding the content of a page, and being able to score different parts of a page independently.”

3. Should Publishers Review and Rewrite Heading Elements?

Bartosz then asks if tightening up the use of heading elements in order to better communicate what the different sections of a page are about will help or if Google will understand the content regardless of the markup.

Splitt answered:

“It’s pretty much that. With any kind of content some semantic and some structure in your content so that it’s easier for automated systems to understand the structure and the kind of like, the bits and pieces of your content.

But even if you would not do that we would still be able to say like… this part of the page is relevant to this query where this other piece of your page is not as relevant to this query.”

4. What if SEO Agencies and Software Publishers Claim Passages Optimization?

Bartosz then asks Splitt’s opinion on the scenario of an SEO agency or an SEO software publisher making the claim of being able to optimize for Passage Ranking.

Splitt chuckled, as if trying to restrain himself but then broke out into full laughter before answering the question.

He said,

“How do I put this nicely… uhm…”

Splitt shrugged and said,

“Each to their own I guess! Sure…”

Then he became a little more reflective and answered:

“Oomph… There will probably be some people who will try to capitalize on this. But I wouldn’t fall for it.”

Next Bartosz asked Splitt to name some top misunderstandings of what Passage Indexing is.

“I think that the core myth is that it’s a thing. Because really it is just a smaller change where we try to help those who are not necessarily familiar with SEO or are how to structure their content or content strategy.

Because lots of people end up creating these long-winded pages that are having a hard time ranking for anything, really because everything is so diluted at this long content. We are helping those.”

Splitt next suggested that if you have a grasp on how to organize content that this (passages ranking) is pretty much not applicable.

“If you are in this webinar, then I would assume that you have some grasp of the topic and that you have some strategic content on how to structure your content in the first place, that this is pretty much not for you. It’s not really that you need to pay attention to or worry about.”

5. How Will Passage Ranking Impact Ecommerce?

Bartosz followed up by asking if Passage Indexing would apply to eCommerce situations, for example on a very long product category page.

Splitt answered that it was unlikely because there isn’t enough content in that scenario for the passages ranking to apply.

This is how he answered:

“Unlikely because normally there isn’t that much content around the specific bits in the category that we would consider a passage.

…Unless it’s textual content, it doesn’t really benefit from this.”

He then pointed out the practical aspect of a product query in that a specific product page is what should be outranking a category page for a product query.

6. What’s the Difference Between Featured Snippet and Passages Ranking?

Cindy Krum asked Splitt to clarify what the difference is between passages and featured snippets.

Splitt responded that internally featured snippets is a completely separate system. He explained that the featured snippet will take a “self-contained” answer that’s in a page and then place that into an “instant answer” type context and called it a “very simple thing.”

By contrast, Splitt said that a passages type result would be a page that might not necessarily give a concise answer and would be more of a “blue links” type search result.

He then reiterated that featured snippets and passages ranking are not the same and are different systems.

He added, in response to a follow up question, that he was unsure if the implementation would allow the simultaneous ranking of a featured snippet and passages ranking for the same content.

7. How Does Google Understand Passages vs. Subtopics

Tomek Rudzki asked if there were any intersections between the neural net understanding of Subtopics and Passages.

Subtopics is a reference to Google’s ability to show a diversity of answers for broad search queries.

This is how Google’s blog post explained subtopics:

“We’ve applied neural nets to understand subtopics around an interest, which helps deliver a greater diversity of content when you search for something broad. As an example, if you search for “home exercise equipment,” we can now understand relevant subtopics, such as budget equipment, premium picks, or small space ideas, and show a wider range of content for you on the search results page. “

Splitt responded that these were two different things. Subtopics were a way of understanding queries, a way to give users “ways of zooming in to the content.” He said Subtopics is a way of understanding things and Passages is a ranking thing.

8. What’s the Connection Between BERT and Passages?

Cindy Krum brought up how the official Google announcement talked about BERT in the context of Passages.

Splitt indicated that BERT is a way of understanding content and that of course, before the Passages ranking can happen, Google needs to understand the content. He stressed that these are related but different things.

Splitt looked up in the air and took a breath as he tried to work out in his mind how to explain this seemingly complex relationship.

Splitt answered:

“The problem here is there’s like lots of smaller systems talking to each other, so everything is blurry. There is no clear separation between the things.

But for me, how I look at it, is when we talk about Passages as a thing you see in search results ranking, that requires that we understand the document, of course.

We can’t say like… this Passage is about this thing if we don’t understand that. But then there’s this other understanding which is more like, how does this relate to things and how does this get disambiguated from other similar topics and other similar entities?

Extracting these concepts and extracting how this relates to each other is a separate process internally for us than it is to understand what this page is about.

…It’s related, but it’s completely separate processes. …Without natural language understanding we can’t do either of these things.

But in this case, Passages is a ranking feature where we say like, …this page covers these five different topics and one of the topics is this specific tomato kind, for instance… whereas the rest of the page talks about cucumbers and gardening in general.”

Tomek asked when will Passage Ranking be Introduced.

Splitt responded that it’s supposed to go live in December but that it might go live in 2023.

9. Which Sites Benefit from Passages?

Splitt insisted there is nothing to do to optimize for passages because it’s designed to help sites that aren’t ranking as well as they should.

We are only improving rankings for pages that are currently having trouble.”

Q: Will passages show up in a different feature, like People Also Ask?

Splitt answered probably not, that Passage Ranking is strictly a blue links feature. By blue links he means the traditional search results.

Q: Are there any guidelines for how long or short a passage has to be to be considered passages?

Splitt answered that he doesn’t think that there is a specific guideline.

Then he said:

“Because again, this is based on what the algorithm picks up and that’s machine learning, so that can change at any point in time.

And it can be really short, it can be as short as a few words, it can be as long as a paragraph I would guess.”

Splitt paused then exclaimed,

“Or maybe longer, I don’t know.”

Q: Can a passage with the answer in the body copy outrank a page with the query in the page title?

Splitt replied that it’s an interesting question. He thought about it then responded with a rhetorical question, asking if a page with a good answer in the body is more relevant than a page with the query in the page title.

Bartosz responded that if he had to answer the rhetorical question, he would say that relevance is more important than whether a keyword phrase is present in the page title.

Splitt raised his arms and exclaimed with a smile, “Ta-da!”

The next question asked if there would be a jump anchor like with some featured snippets and he responded that he didn’t know.

Q: Will Passages be tested before rolling out?

Splitt guaranteed that it will be tested before rolling out and when it does roll out that it will be done bit by bit and not all in one go.

He said that, similar to the HTTP/2 crawling rollout, they’re going to do it in smaller batches and see what happens as they roll it out.

He then reiterated that there is nothing for publishers to do, that passages is for web pages that aren’t ranking well and don’t have good structure or well focused pages to also begin to rank for queries. Splitt underlined the point that Passages is for helping publishers who may not have the best optimized pages.

He said:

“It just, again, allows pages that are not ranking well and don’t have a good structured content to begin with or have like focused pages to begin with, to also potentially rank for queries.”

Splitt then repeated that Passage Ranking is not something that will affect a publisher with good SEO practices.

“It’s not for you who know what they are doing.

If you know what you are doing, passage ranking… will be the least interesting thing that has ever happened to you.

If you have good relevant well structured content, I would be surprised if a random passage on a really long page is magically so good that it outranks you. And if it does…”

Splitt gestured in a way that to me seemed to mean, that if a passage outranks you, then perhaps your page wasn’t as relevant.

10. Google Passage Testing Tool?

Regarding the question if there will be a “fetch and render” tool that will let you know if your page might qualify for passages, Splitt explained why that’s not possible.

“It’s not something that you can take that much action on unless you restructure your content or rewrite your content.

And there’s no tool to like check ranking really, at least we are not providing any way of doing that.

And it’s not a change in indexing, it’s not a change in rendering, it’s not a change in crawling. So none of the technical aspects that you have control over.

…So there will not be a Passage testing tool.”

11. What Changes After Passage?

Splitt tried to explain what Passage Ranking is in the most simple terms, apologizing if his aptitude for simplification isn’t up to the task.

He said that before Passages, the algorithm would identify the main content, ignoring the footer, navigation and so on.

Once identified, Google tries to figure out what the page is about.

“What it used to do is try to figure out what is this page about by basically looking for one subject. What is likely the main thing that this is covering.

And then you had, maybe you had a few pages that were really laser focused… so it was easy for us to say, oh yeah, this is about tomatoes, this is about a cucumber, this one over there is about avocados… cool.

But what if you actually somehow, for some reason, because you didn’t really know what you were doing, you have this one huge web page, that talks about all the different vegetables.

…If you have one huge page with all the vegetables on them, what is this page about?

Well vegetables. Okay.

But if I then look for very specific information… then I’m searching for that specific thing then this page is tricky. because in ranking, we look at all the pages we have on this specific topic… and there are a few pages that are specifically about this… and then there is this other page that’s about all sorts of vegetables.

So now we have this problem of how do we rank these two different pages?

We have this page that is very specific on this thing and the other page is very specifically not on this thing but on all sorts of vegetables.

Well historically we have been limited by our language understanding to say like Okay so the page that covers all these vegetables isn’t scoring as high isn’t ranking as high because it’s not very focused on the thing that the user is asking us for.

Whereas this other page is very specifically addressing the question that the user is asking us.

Now with passage indexing we can say that oh this page is about vegetables and this part is about this specific kind of tomato.

And then we can compare what we know about this specific part of the page that is covering the tomato to the other passage that happens to be a full page actually that is also talking about this tomato.

And then we can say more granularly can say like …this passage might just be part of a larger page but it has lots of really good pieces of information…

Whereas the other one is basically like saying yeah this is a kind of tomato…

And that allows us to more granularly rank these different things against each other.

It does not mean that we are storing them differently. It does not mean you have to do something specific about it.

You just need to make sure that your content is relevant and good to the queries you want to be ranking for.

…We can now be more specific about the different topics, that we can actually rank them more granularly.

…Beforehand we couldn’t. Before hand we had the ability to say like ok this page is mostly about dogs. We would also score it for cats.

…Whereas now we can say, yeah, the page itself is not a good candidate but actually it is a better candidate than what we would have said beforehand.

Because we can now say that there is only that 10% cat content… but this is pretty relevant to the query in question.”

Asked if the goal was to dis-incentive the creation of thin content on highly specific content, Splitt said no, that’s not the goal at all.

He reaffirmed that the goal was to help pages that had great content buried in bad content structure.

Splitt then repeated that publishers and SEOs who know how to create well structured content don’t have to worry about Passages. Passages is for publishers with great content that is diluted by the other content on the page.”

Asked whether mobile first indexing and rendering has anything to do with Passages, Splitt answered no. He explained that Mobile first indexing has nothing to do with ranking and nothing to do with rendering.

He went further by saying that mobile first indexing has nothing to do with and ranking and has nothing to do with rendering.

Rendering, mobile first indexing and passages are all from different parts of the infrastructure.

12. Is It Possible to Opt Out of Passage Ranking?

Bartosz asked if it was possible to opt out of Passages.

Splitt laughed out loud because the meaning of the question was inherently absurd in that, why would anyone want to opt out of ranking?

“If you just want a blue link, then I’m very happy to tell you that a Passage is just a blue link. Good, then we’re on the same page.

No… that’s like saying I don’t want to rank for these five paragraphs of my page.”

13. Are Passages Considered as Different Documents?

Someone asked if Passages were handled as different documents.

Splitt answered no, they are considered as one document with multiple annotations and in ranking can be scored independently. One document that can be scored with multiple scores according to the queries that it potentially may be a candidate for.

Regarding the annotations on a web page, he said there are all sorts of scores and identifiers, bits and pieces attached to it, like a folder with lots of information.

He revealed that how documents (web pages) look internally is that they look like collections of information, including the content, which he referred to as the smallest part of the information. He said that it’s not an HTML page with a score attached to it, that it’s more complicated than that.

14. Could Passage Ranking Give High Authority Sites an Advantage?

“Could passage indexing imply that higher authority websites might rank better for longtail keywords even if they don’t have a dedicated page for it than more unknown websites?”

Splitt insisted that the question is mixing different things. He said that question is mixing “authority” with content structure and that’s a ranking question where he would have to discuss ranking factor weightings, something that’s Google does not discuss in public.

15. Can Sites with Bad Content Structure Rely on Passages?

Splitt discussed how Passage Ranking is for publishers whose pages are not properly structured. But he also warned that sites with poorly structured content should not rely on Passages to help their pages rank.

16. Is it Worthwhile to Combine Long Tail Topics into Larger Documents?

Bartosz raised the scenario of a publisher that is making pages that address highly specific longtail topics that might have two queries a year. He asked if it would be better to join all those hyper-specific granular pages into a larger document of related topics.

Splitt said that publishers could try that out but said that he doesn’t know if that would pay off because Passages is an automated system. He cautioned that he wouldn’t strategize on this too much.

He said that the intention was not to encourage publishers to rewrite their content. He said that it’s about helping sites that wouldn’t ordinarily rank to rank. He said that he wouldn’t try to capitalize on it.

He said that joining the long tail content might work, but that he didn’t actually know if it would play out in a specific way.


Watch the Search Engine Journal Webinar with Google’s Martin Splitt

Google Passages – What They Are & What They Are Not

This Is What You Should Know About Investing In Doge, Cardano, Xrp

Crypto-adoption across industries has not really been gradual and steady. The market has seen erratic waves of speculation, exuberance, and acceptance. The growth of altcoins such as Dogecoin, Cardano, and XRP has underlined the evolution of the crypto-ecosystem. These alts, technically, are the market’s “old” coins.

Now, amidst the presence of hyped-up newer coins like MATIC, DOT, and ICP, how do the old coins fare? Is it worth investing in them at this stage? Well, let’s find out.

Dogecoin [DOGE]

Created in 2013 as a joke by its founders, the market’s most popular meme-coin is actually one of the oldest cryptos in the market. Leaving aside its meme and joke aspects, DOGE pumped by 8% over the past week. In fact, the alt’s yearly ROI shared an impressive figure of 6388.56%, at press time.

For the most part of 2023, DOGE’s Sharpe ratio (the risk-adjusted returns) has remained well above zero. However, at the time of writing, the same stood in the negative (-3.31, to be precise). A lower ratio indicates that the asset’s HODLers are exposed to comparatively higher risks. The odds of negative portfolio returns also intensify as and when the Sharpe ratio declines.

Though DOGE’s development activity did pick up the pace in the initial few weeks of June, it has been on a downfall since. With no explicit use-case, this alt’s long-term future, arguably, is dull too. Furthermore, when competition increases in the space, DOGE will have to improve on its developmental side too to sustain itself in the market.

Cardano [ADA]

Cardano made headlines yesterday after Morningstar’s Amy Arnott claimed that ADA would end up seizing a spot for itself in the top 3. ADA’s dominance, in the macro frame, has pretty much been on the rise. Even though there have been a few hiccups of late, the larger trend seems to be appealing, unlike DOGE.

When compared to last year, ADA’s development activity has been dwindling since May. The halt in ADA’s growth stage was also evidently visible on the asset’s adjusted NVT ratio reading. This indicator typically describes the relationship between the market cap and transfer volume.

Notably, Cardano’s adjusted NVT ratio was as high as 56.7 on 11 July. However, the same had fallen to 17.19 at the time of writing.

The press time ratio for Cardano implied that network value has not been able to keep up with the hike in usage of the network. However, the same can be expected to rise by the time Alonzo is in full flow.

ADA’s volume, which was oscillating around its December 2023 levels (around $200 million), has gradually started picking up pace now. For instance, the volume on 26 July reflected a value of $1.3 billion. If the same trend continues, the NVT would get the required push and so would ADA’s long-term price.


Over the past month, the price of this alt has remained rangebound in the $0.5 to $0.7 bracket. Nonetheless, the sixth-largest crypto’s price has appreciated by more than 21% over the past week. Now, that’s definitely something to cheer about. In fact, XRP’s volume also registered consecutive upticks of late. The same stood at $6.5 billion, at the time of writing.

XRP’s development activity too made noteworthy strides of late.

What’s more, Ripple recently announced the launch of Ripplenet’s first ODL service implementation in Japan. In fact, the blockchain firm has been astute enough to tap into developing and unchartered regions to render its services.

The token’s adjusted NVT registered notable spikes as well, denoting a hike in the adoption and utility of the network. Again, this is a good sign.

Looking at the state of all the three altcoins, it would be fair enough to claim that investing in Cardano and XRP, at this stage, seems to be a better prospect than investing in DOGE. It should also be kept in mind that the crypto-community sternly believes that demand for smart contracts and cross-border payments may massively blow up in the coming years. Hence, ADA and XRP seem to be a pretty compulsive duo to cling on to.

In our next article, we will assess whether or not it is worth betting on DeFi tokens in the long run. Stay tuned! 

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