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If you don’t know this already, trash is becoming a major problem with the world we live in. Landfills can only carry so much before affecting surrounding areas as well as the water table below. But plastic is not our only problem. Electronic waste is right up there with single-use plastics filling up those landfills. But what can companies do from their end?

What is e-waste?

While people are finally realizing the importance of recycling and segregation of trash, there is still a humongous amount of trash being generated daily. This ends up in landfills which eventually affects the area around. Among this trash is e-waste or electronic waste. This encompasses old cell phones, laptops, broken TVs, etc.

What is Zero Waste operations?

Zero Waste operations is a concept that helps combat our growing electronic waste disposal problem. The idea is aimed at manufacturing industries that generate a huge percentage of total waste. With the growing use of electronics in almost every aspect of our life, e-waste disposal is already a problem on our hands.

The idea is two-fold. Zero Waste operations go beyond the reduction and prohibition of the use of single-use plastics. On one hand, it aims at the restructuring of production systems to generate less by-product waste. This will involve big changes in the way industries operate and naturally is not easy to implement quickly on a large scale.

On the other hand, the concept aims to eliminate end product waste or post-consumption waste. This is where the biggest problem lies. With the rate at which we are going through electronic devices, our landfills will soon be mounds of disposed cell phones and microwaves.

Zero Waste operations are a way to recycle and reuse previously disposed off products to reduce the imprint of electronic waste.

Why should businesses aim for Zero Waste operations

While we agree change should start at the user level, there is no doubt that electronic industries are major contributors to e-waste. Zero Waste operations will undoubtedly add a strain on production, with changes to be made in production as well as distribution. But over time the recycling model will benefit not just the earth, but the businesses too.

A huge factor that benefits the company is the elimination of waste management. Along with that comes regulations for disposal of various by-products. The Zero Waste model helps industries cut down drastically on these expenses.

The Zero Waste model encourages waste management at the initial set up right till the end product and after. With growing concerns about sustainability, employing a Zero Waste model for your company will only boost your standing.

Microsoft has recently made headlines for announcing that it aims for its operations to be zero waste by the year 2030. While this is a welcome step from a tech giant like Microsoft, we would love to see some other companies stepping up.

Benefits of a Zero Waste model

Reduces climate impact: There is no denying that we are headed for trouble. With the impact of climate change becoming more apparent by the year, it is of utmost importance to engage in reducing our footprint right now.

Conservation of resources: As the population continues to increase, we are feeling a strain on materials that we took for granted at one point. The Zero Waste model works to reduce the amount of resources required by companies.

Save on Waste Management: Waste Management is a huge drain on resources for industries. Over time, the Zero Waste model will reduce the dependence on waste management as well as the resources lost on it. Currently, not only do companies have to pay for dumping in landfills, but they also have to pay for lugging the waste around.

Get ahead of the curve: The change is already being heard. Consumers are starting to care about how their products were made and how it impacted the world we live in. The Zero Waste model is a Media goldmine. A simple Zero waste tag on a company could put it ahead of its competition.

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What Is A Business Intelligence Analyst? Are They Useful?

blog / Business Analytics What is a Business Intelligence Analyst? Are They Useful?

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Many businesses, corporations, and companies are now heavily investing in business intelligence to better understand market trends and how to enhance their offerings. They use it to understand customer needs and how best to serve them, which is evident in the rapid adoption of business intelligence. If this field interests you, then you’ll want to know more details about what is a business intelligence analyst and how to become one. Read on. 

What is Business Intelligence?

Business intelligence refers to a collection of procedures, systems, and technology that transform raw data into relevant information that drives successful business decisions. It is a collection of tools and services designed to turn data into actionable insights and knowledge. Business intelligence directly influences strategic, tactical, and operational business choices in organizations. It allows for fact-based decision-making based on previous data rather than assumptions and gut instinct. 

ALSO READ: What is Business Analytics? Why Should You Know More About it?

What Does a Business Intelligence Analyst Do?

What is a business intelligence analyst’s daily routine like? A business intelligence analyst collects data, analyzes it, and shares it with the organization. The process may include: 

Collection

This involves gathering business intelligence data from various sources, such as industry studies, public information, field reports, or purchased findings. This might include learning about significant technological developments or developing markets in your sector and obtaining data on customers and the market.

Storing

Apart from storing the company’s data in the database, you may also need to develop operating processes for using the database and provide technical assistance or software maintenance for any special programs. 

Analysis

This part of the job involves analyzing data to identify trends that could impact business strategies. 

Utilizing Results

They use the data to back up recommendations for action to help the business improve or grow.

Prepare Reports

Finally, they prepare analytical reports to summarize results and distribute them to relevant corporate stakeholders via existing communication channels.

How to Become a Business Intelligence Analyst?

Wondering what is a business intelligence analyst’s career path? There are five steps you can follow to become one. 

Step 1: Earn a Degree

Undergraduates should seek degrees in information systems, computer science, data science, business administration, engineering, economics, or an area linked to business processes and organizational operations.

Step 2: Get an Internship

Consider a position as a data analyst, business analyst, or data report writer when you graduate. Look for opportunities to query SQL, model and analyze data, and create and manage project scope in these professions. 

Step 3: Acquire Certifications

Microsoft Certified Data Analyst Associate is the most significant professional credential for business intelligence analysts. This certification validates your ability to develop and use SQL to offer data-driven solutions. 

Step 4: Apply for Business Intelligence Analyst Roles

You can apply for business intelligence analyst roles after acquiring the essential abilities, obtaining work experience, and becoming properly certified. In addition, you will need to have an average of four or five years of work experience, while some positions may demand up to eight years.

Step 5: Pursue an Advanced Degree

A Master’s degree in Business Administration (MBA) is desirable even though it is not always needed if a candidate has relevant job experience and professional qualifications. You can also earn a master’s degree in information technology or in an area where you wish to specialize.

ALSO READ: Business Intelligence vs. Business Analytics: How to Distinguish Easily

Business Intelligence Analyst Skills and Qualifications Soft Skills

Excellent communication

Leadership abilities

Problem-solving 

Critical thinking 

Technical Skills

Database design and architecture

Data mining and analytics

SQL

Programming languages like R, SAS

Data visualization

Business Intelligence Analyst Salary

According to Glassdoor, the average salary of a business intelligence analyst in the United States is $88,650 per year, with an average additional cash compensation of approximately $6,000.

Business Intelligence Analyst Experience Requirements Is Business Intelligence a Good Career?

Career pathways in business intelligence can lead to almost every aspect of company operations, in most forms of business, and in almost every industry. BI employees often express excellent job satisfaction and work-life balance. The great demand in the business correlates to solid job security and competitive pay. And it typically provides a significant level of flexibility regarding working conditions. Start to upskill yourself for a career in this field by choosing from the wide array of courses on business analytics on Emeritus. 

By Siddhesh Shinde

Write to us at [email protected]

What Is WordPress And Should You Use It?

Edgar Cervantes / Android Authority

WordPress is used to run 43% of all websites on the internet. It is deployed by huge international entities such as Microsoft, Sony Music, PlayStation, Time Magazine, CNN, Disney, the White House, and many more. It is basically the engine that fuels a lot of the internet and keeps it ticking along. But what is WordPress exactly? How does it work, and should you use it for your website?

WordPress features

Now that we have established what WordPress is, let’s now look at the features which make it the go-to content management system for a large chunk of the internet. There are a lot of worthy features, so we can’t possibly cover each one. Instead, here are the biggest and the best features which make WordPress stand head and shoulders above the rest.

Plugins for every conceivable user need

Once you have the theme up, the next step is to start adding functionality to your site. This functionality comes in the form of plugins, of which there are a huge number of free ones and an even bigger number of paid ones.

Saying that, though, resist the urge to install too many plugins. The more you install, the more your site will slow down when someone visits it. This will, in turn, affect your Google search ranking, which these days heavily relies on page speed. I would say that, if you start going over 15 plugins, you should start seriously reviewing them to see if you can uninstall any. If you get to 20, then you really need to stop and be a bit more selective.

Optimized URLs

If you want to rank high in search results, there are many things you need to remember. But one very important one is having an optimized URL structure. A URL that is descriptive, short, and indexable to Google.

In WordPress, you can specify which elements go into your links, as well as what structure you want to have.

Essential WordPress plugins

After 15 years or so of using WordPress, I have developed a core list of the essential plugins that go on each of my sites. Here they are.

Yoast

Everybody wants to be on page one of Google. Otherwise, what’s the point? The best way to get there is to use a dedicated plugin that will tell you what you’re doing right and wrong SEO-wise on your site. The industry leader, by far, is Yoast.

The free version is more than enough for casual users, but if you’re a business, you should pay the $99 a year to upgrade to the premium plugin. They also have other premium plugins for WooCommerce shops, local businesses, video SEO, and getting into Google News.

Broken Link Checker

Links break all the time, as sites take down pages or change the URL of pages. Not everyone has the presence of mind to set up an automatic redirect to the new link. So if you link to a page, and that link suddenly disappears, your visitor will end up looking at the dreaded 404 page not found message. Broken links can also negatively affect your search rankings.

Broken Link Checker sits on your WordPress dashboard and flags any links it believes to be broken. You also get an email notifying you. You can then check the link, and if it is indeed broken, the plugin can remove the link for you.

Using WordPress on a local computer

If you want to test any WordPress themes, plugins, or other tweaks, but don’t want to do it on a live site, then the best option is to make a local installation on your computer. The best software app for this is definitely Local. It sets up a site and opens it in your browser. When you close down the site, it disappears again.

This is invaluable if you are not sure about a plugin and want to test it first before putting it on a live site. Or if you want to mess around with different themes.

Should you use WordPress?

FAQs

WordPress.org is the free version that you must download and install onto your own web server. chúng tôi is the version hosted by WordPress, which you can pay for.

WordPress.org is installed with a default free theme, and every year, they bring out a new default free theme. You can also search the WordPress directory and the internet for other free themes. You’re spoilt for choice, but the quality greatly varies.

What Is Kindle Cloud Reader And Is It For You?

Between tablets, apps, phones and, of course, “old school” books, there is no shortage of ways for you to read every day. When people hear the name “Kindle,” they are bound to think of Amazon’s popular e-ink reading devices. The truth is Kindle means a variety of devices, including Kindle Cloud Reader. Let’s take a look at it and see if it’s the best way for you to read.

What Is Kindle Cloud Reader?

According to Amazon, Kindle Cloud Reader is something of a service that “lets you read your Kindle books on your web browser.” As a browser-based solution for reading, it has worked across desktops, laptops, smartphones and tablets for years. Between ebooks, comics and graphic novels, as well as school or personal reading, it’s a fantastic way to read. The good thing is it contains almost all of the feature sets available on Kindle devices. This includes features like adjusting the font size, highlighting, setting margins and more.

How to Access Kindle Cloud Reader

Offline reading is a really handy function for those with a spotty Internet connection. On the Cloud Reader page, you will see the book’s title, coverage and author’s name displayed in your library. The list is organized by your most recently opened or read titles, but you can also sort by author or title as well. The books are organized in a grid by default, but you can switch to a listview, too.

Add Books to Kindle Cloud Reader

Adding books to your Cloud Reader library could not be any easier. In fact, for anyone already familiar with purchasing eBooks from Amazon, this whole process should be very familiar.

2. Find a book you would like to purchase. You can scroll through Amazon’s suggestions for you based on your previous history or wish list. Alternatively, you can search and find any book you want.

3. When you are ready to purchase, make sure “Kindle” is selected as the book version you want to purchase. You should also make sure that the “Deliver to” option underneath the purchase button shows the option “[Your name’s] Kindle Cloud Reader” so that it gets directly delivered.

4. Add the book to your cart and complete your purchase. Once the purchase is complete, the book should almost instantaneously appear in your Cloud Reader.

Kindle Cloud Reader Benefits

If you’re determining whether the Kindle Cloud Reader is for you, it’s important to know some of the benefits. While few of these are exclusive to other Kindle apps, they do show that the Cloud Reader app is hardly limited in its functionality.

Kindle Cloud Reader Troubleshooting

As Kindle Cloud Reader is essentially a web app, it’s at the mercy of all those things like cookies, caching and other things inherent to the browser experience. Problems with the Cloud Reader may manifest as simply not loading, or you may get the “Error Opening Content” message.

If you have problems, you should try these solutions.

1. Clear your browsing data (especially cookies and cache)

These are just two examples, but know the the Cloud Reader works on all browsers, whether mobile or desktop. You just need to find how to clear your browsing data, which should be in the browser’s settings.

3. Disable dark mode in your browser

Dark mode is still something of a nascent feature on many browsers, and as such, it doesn’t always work perfectly. Man Kindle Cloud Reader users reported that disabling dark mode fixed their problems.

4. Update your browser to the latest version

The most recent versions of browsers tend to be the most stable, so make sure you’re on the latest version.

Is Kindle Cloud Reader for You?

The million-dollar question is whether Kindle Cloud Reader is right for you. Reading on a big monitor may not be as comfortable as doing so on a small tablet or phone. Cloud Reader is probably best for anyone who wants the largest display while reading.

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Kindle Cloud Reader is built for anyone who wants to get in a quick read, and you can do it while sitting at your desktop, reclining on the sofa with your tablet, or on the go with your smartphone. While you’re at it, find out how to temporarily turn off notifications on your Android phone for distraction-free reading.

David Joz

David is a freelance tech writer with over 15 years of experience in the tech industry. He loves all things Nintendo.

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What Is A Photo Dump And Why Should Marketers Care?

Find out how to come across as authentic and fun on Instagram with the platform’s trending post format — the photo dump.

It’s tough to take anything with the word “dump” in it too seriously. And when it comes to Instagram’s latest phenomenon, the photo dump, embracing your silly side is half the battle.

Among the filtered, edited, there’s-no-way-her-room-is-actually-that-clean photos we expect from the platform in 2023, the photo dump has emerged — and it is glorious. Celebrities, influencers, and everyday folks alike are rejecting perfection and sharing photos that are blurry, sometimes ugly, and seemingly totally random. For all intents and purposes, it’s quantity over quality.

That said, there is some strategy involved in posting the perfect photo dump. Sometimes, it takes an awful lot of care to look like you don’t care at all. Here’s everything you need to know.

Don’t be a grump. Post a dump.

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

What is a photo dump?

An Instagram photo dump is a collection of images and videos casually gathered together in one carousel post.

Unlike a classic carousel of carefully selected content (for example, this Met Gala post from Kylie Jenner), a photo dump post is meant to appear uncurated, unedited and unposed.

Photo dumps often have a mix of “good” pics, blurry selfies, candids, goofy shots and maybe a meme or two. Here’s a good example of a photo dump post shared by Olivia Rodrigo:

Typically, these posts will contain 4 or more individual photos or videos (the more, the better—it’s called a dump, not a sprinkle).

The photo dump is vaguely reminiscent of Facebook albums at their peak early 2010s glory. It stands in stark contrast to the heavily edited single photo posts Instagram has come to be known for. It’s a phenomenon that rejects perfection and takes the pressure off of posting (or at least, it’s supposed to—no one can tell how long you spent actually curating your photo dump).

Why are photo dumps trending on Instagram?

Like many of history’s greatest accomplishments, the rise of the photo dump is led by young women.

Youtube star Emma Chamberlain is known for her photo dumps, which vary from a seemingly random collection of pictures to an up-close look at what appears to be a painful eye infection.

Photo dumps aren’t pretty — and that’s the point. Instagram has been criticized as an environment full of people pretending to be more polished and put together than they actually are, which isn’t authentic. And on top of being perceived as better on a moral level, authenticity is what sells. Brands want to partner with influencers who seem like real people, not one-dimensional internet personalities.

On top of that, photo dumps — or, more broadly, carousel posts in general — are good for gaining points on Instagram’s algorithm. At Hootsuite, we found that carousel posts get 1.4 times more reach and 3.1 times more engagement than regular posts. Users spend more time looking at carousel posts, which then favors those posts in the eyes of Instagram’s algorithm.

In other words, in addition to being a more chill way to post, photo dumps appear more authentic, are favored by the algorithm and make you more likely to get brand deals.

Bella Hadid has been dumping all over the ‘gram, too. Among her goddess-like supermodel shots, there’s also blurry carousel posts of ice cream melting:

Influential celebs with millions of followers have embraced the trend, so it’s only natural that others would follow suit (though it’s worth noting that grown adults with little social media experience have been posting bad photos online for years, and they never get any credit).

Which brings up an important point, actually: photo dumps are made to look thrown together, but constructing them has become a bit of an art form. Is there a difference between Emma Chamberlain’s eye infection pics and your aunt posting every picture from her 2014 family vacation on Facebook?

Yes, yes there is.

How to create a photo dump people will want to flip through

Okay, so you’re going for something in between “supermodel photoshoot” and “aunt’s Disneyland album.” Here’s how to do it.

Step 1: Pick the right mix of photos and videos

Breakfast is the first and most important meal of the day, and your cover photo is the first and most image in your photo dump.

The first photo you select should be engaging—it should encourage the viewer to swipe through. There’s two ways to go about this.

First, you can make the first image a drop-dead excellent picture, one that’s similar to the classic polished Instagram photo. A high-quality, eye-catching photo gets your followers to swipe, so they’ll see the rest of your collection. If you’re Conan Gray, that might include a moody typewriter, cute cat and peeled blueberry:

Second method: make the first image something so random or weird that it’s intriguing. Pick something totally different from the traditional Instagram photo—something that will make serial scrollers say, Wait a sec, what was that?

After you pick your first photo, go hard on variety. Photo dumps can include good photos, bad photos, blurry photos, candid photos, screenshots of Tweets, memes you made while you were half asleep, old school pictures, concert videos. Truly, the sky (er, and your camera roll) is the limit.

If you’re a brand that’s posting a photo dump as part of your marketing strategy, you’ll also want plenty of variety. That might include ultra-beautiful lifestyle photos of your products, but also behind-the-scenes videos, inspirational content that will resonate with your followers or even content that’s entirely made by your followers.

This photo dump from Crocs is all UGC (user-generated content). It’s not too polished but gives off a super authentic vibe.

This photo dump from Netflix has a less curated feel—there’s a mix of behind-the-scenes photos, Polaroids and selfies, but it all centers around a certain theme. The actors are holding up two fingers, supposedly to indicate that Heartstopper was renewed for two seasons.

Overall, photo dumps are an opportunity to get a little silly, and overall be less precious about your content. Time to embrace imperfection.

Step 2: Write an intriguing caption

As Aristotle once said, “Damn, captions are hard.” Despite the who-cares attitude (real or constructed), captioning a photo dump isn’t any easier than captioning any other post. We’ve got some caption ideas later on in this blog post, but in general, you’ll want to keep it short and goofy. An emoji or two never hurt anyone.

Photo dumps usually aren’t accompanied by paragraphs of heartfelt text—that sort of goes against the spirit of the dump. Take a deep breath. Type a few words. Do it.

Step 3: Schedule your photo dump

Tools like Hootsuite’s Planner can both help you schedule your carousel posts and tell you the best time to schedule for. You’ll want to set yourself up for success by posting your photo dump at a time that is statistically proven to be a good time to post—when your followers are awake, online, and itching to double-tap.

Learn more about how to schedule Instagram photo dumps with Hootsuite:

23 photo dump caption ideas

As we mentioned above, photo dump captions aren’t all that different from Instagram captions on non-dumps (and on that note, here’s 264 captions for any occasion).

Being concise is the key to maintaining the chill photo dump persona. And the simpler, the better — many photo dumps are captioned with just the time or place the photos took place in, a few emojis, or even instructions to swipe through. To inspire you, we’ll start with this:

Time or space-related captions for photo dumps

Today

About last night

2024 so far

Throwback

Vacation vibes

Weekend

Vegas (or, wherever all the photos took place)

January (or, whatever month all the photos took place)

Tuesday (or, whatever day all the photos took place)

Photo dump captions using emojis

📷💩

Thursday re🧢

Summer ☀️

February ✓

Any collection of emojis that symbolize the photos

Short and sweet photo dump captions

Photo dump

From the camera roll

A few favorites

Random photos

Photo dump captions that encourage swiping

Swipe through

Swipe for [insert description of the last photo here]

Swipe ➡️

Wait for it

Swipe for a surprise

Manage your Instagram presence alongside your other social channels and save time using Hootsuite. From a single dashboard, you can schedule and publish carousels, edit images, and measure your success. Try it free today.

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What Is Predictive Analytics And How It Helps Business Grow

blog / Business Analytics What is Predictive Analytics and How it Helps Business Grow

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Predictive analytics is an arm of data analytics but it predates the age of data. For decades, statisticians and scientists have used decision trees and linear regression to classify data and help businesses make predictions. However, in the wake of the digital revolution, the scope has expanded significantly, with data science driving business decisions. Even more recently, machine learning and artificial intelligence have paved the way for predictive models in various fields. As a result, businesses today use an array of intuitive tools, predictive techniques, and hybrid cloud deployment that further fine-tune the workings of predictive analytics and make it accessible. But what is predictive analytics? Let’s find out. 

What is Predictive Analytics?

It is closely associated with big data and data science. With the enormous volumes of data floating across transactional databases, images, videos, sensors, log files, etc., it is crucial that we leverage them to derive value. This is where data professionals employ deep learning and machine learning algorithms to analyze the data and make predictions. Such algorithms include neural networks, linear and non-linear progression, support vector machines, and decision trees. Interestingly, the insights gleaned using predictive analytics can be further used within prescriptive analytics to determine future courses of action.

Related Content: What is Business Analytics?

Why is Predictive Analytics Important?

Now that we know the answer to ‘what is predictive analytics,’ let’s define its importance. With the growth of data-driven economies, more and more organizations are using it to solve a range of complex problems. Insights derived from predictive models are “extremely valuable for analyzing historical trends and developing forecasts,” says Harvard Business School professor Jan Hammond. Forecasting allows businesses to make informed decisions and develop data-driven strategies.

What are the Uses of Predictive Analytics? 1. Fraud Detection

Amidst the looming threat of cyber attacks, predictive analytics can help strengthen cybersecurity by using multiple analytics techniques to identify patterns and prevent criminal activity. Sophisticated behavioral analytics inspects every action on a real-time network to detect abnormalities that indicate fraud, persistent threats, or zero-day vulnerabilities.

2. Optimizing Marketing Campaigns

Consumer patterns and customer behavior are two areas where it proves indispensable. It is also used to determine their purchases and responses to products which, in turn, enables businesses to customize their marketing strategies accordingly. In doing so, predictive models help companies attract, retain, and grow a profitable customer base.

3. Improving Operational Efficiency 4. Risk Reduction

A well-known application of predictive analytics is using credit scores to assess a customer’s likelihood of default purchases. This credit score is generated by a predictive model that accounts for the relevant data. Various other uses of this attribute include insurance collection and insurance claims.

Who is Using Predictive Analytics?

The applications of predictive analytics, as we can see, are versatile and useful for industries across the board. However, certain sectors have benefitted immensely by employing predictive models. Some of the industries in which predictive analytics is used are:

1. Finance and Banking

Predictive analytics has been central to financial services and banking due to the large amounts of money and data involved. Whether to detect security breaches, or fraud, maximize Return on Investment (ROI), or retain customers, the importance of predictive analytics is undeniable. According to SAS, the Commonwealth Bank uses predictive analytics to predict any potential fraud within 40 milliseconds of initiation of a transaction before it is authorized.

2. Retail

Key processes within the retail industry use predictive analytics to optimize performance. These include merchandise planning, price optimization, measuring the effectiveness of promotional campaigns, and determining lucrative offers. It is also used to get insights into customer behavior and offers businesses a detailed image of their position in the market.

3. Government and Public Sector

Governments are instrumental in the growth of computer technology and science. Optimizing service and performance, analyzing population trends, detecting and preventing fraud, and understanding public perception and behavior — key areas of governance rely on predictive analytics to improve efficiency.

4. Manufacturing

Quality assessment and production facilities form the backbone of the manufacturing sector. In this regard, predictive analytics help identify the factors that may lead to a dip in quality or production failure. Furthermore, it also helps optimize parts for performance, service resources, and distribution.

What is Predictive Analytics Modeling’s Impact on a Business?

The impact of predictive modeling on businesses, both new and established, are not only indisputable but also pioneering. Despite exponential scientific progress seen in the last few decades, it is for the first time that businesses can integrate predictive analytics in their operations. The predictive analytics market is expected to grow to a valuation of $28 billion by 2026, according to a Markets and Markets report.

The impact of predictive analytics is best understood through industry-specific examples. In finance, it is used to predict future cash flow using historical data and, by extension, its future potential. According to a study conducted by Deloitte and MHI, the logistics and supply chain association, 48% of the companies surveyed planned to incorporate predictive analytics into supply chain management in the coming few years. 

What are Some Predictive Analytics Tools?

What is predictive analytics, if not a combination of techniques that uses various tools to perform its functions? The three primary techniques involved in the process are decision trees, regression, and neural networks. While the techniques must be foolproof, predictive analytics tools are equally crucial in leveraging the most out of data.

Some of the most popular predictive analytics tools are:

SAP Analytics Cloud

SAS Advanced Analytics

RapidMiner

Alteryx

IBM SPSS

TIBCO

H2O.ai

Emcien

Sisense

Can You Learn Predictive Analytics Online?

If you want to take an online course to learn about predictive analytics, you’ve come to the right place! Emeritus has partnered with some of the top Universities in the world, including Columbia Business School, Kellogg Executive Education, and Wharton Executive Education to provide the best training on business analytics.

Other Forms of Business Analytics

In addition to predictive analytics, businesses use descriptive and prescriptive analytics to drive decision-making and boost revenue. The former analyzes historical data using two essential techniques, namely data mining and aggregation. Descriptive analytics is concerned with representing past occurrences rather than predicting future outcomes and uses visual tools like graphs and pie charts to offer insights.

Today, spotting a scalable business that doesn’t use predictive analytics would resemble searching for a needle in a haystack. However, it’s not just about data and numbers and analysis. Instead, it pushes the business world to understand its customers better. It reserves space for individual choices and strives for a future where everyone’s needs are met.

If you’re interested in building a career in business analytics check out our course portfolio today.

By Deyasini Chatterjee

Write to us at [email protected]

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