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It seems that wherever you look, you will run into the latest business buzzword—storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen model shifts from lead-based content marketing to ABM?
I am here to tell you that storytelling is not a fad. In fact, humans are hardwired for story. For millennia, people have used stories to communicate, make sense of the past, and predict the future. Information woven into stories is more memorable. And crucially, shared stories play a role in group identity and cohesion, from the family level right up to the level of the nation.
If you can identify an account’s shared story, and then align your story with theirs, you will earn their trust, and your product and brand will make sense to the stakeholders in the account. If you rely solely on figures and product features, you won’t make an impact on the emotional, human level.What Happens After Account Discovery?
When you’ve done your homework upfront, you’ll have three essential things you need for ABM success—you’ll know the right accounts, the right decision-making stakeholders, and the right time to engage with them.
Once you’ve done all the work to narrow your account list and identify all the key stakeholders, you face a new problem. What’s the most effective way to engage these stakeholders to win new business?
That’s where personalized content—and storytelling, specifically—comes into the ABM picture.Storytelling: Personalized Content with Purpose
At the most basic level, a story is a quest: a protagonist with a pain-point pursues a goal. The pain-point could be external (a competitor) or internal (outdated systems). The goal is the elimination of the pain-point. Personalized content that taps into the stakeholder’s story has always been a critical aspect of ABM. You dig into the pain points and challenges (the story) of each individual decision maker and deliver content that addresses those concerns. That shows the stakeholder that you get it: you understand what they want and what’s standing in their way. This display of understanding builds trust and moves the stakeholder closer to choosing your solutions at the point of purchase.
But the target of ABM should be the buying group, not the individual. So it’s not enough to have personalized content for individual stakeholders. You need every piece of content to fuel a unified vision within an account. To do this, you need to understand the account’s shared story. What are their shared pain points? How do you present your solution as the treasure map or magic wand that can help them fulfill their quest?
If you can get a feel for the account’s shared story, you’ll be able to position yourself as the Obi-Wan Kenobi, Morpheus, or Gandalf, bearing the tools and expertise that will lead them to victory.Leverage Purchase Intent to Tell the Stories Your Products Alone Cannot
The unfortunate reality of B2B is that the best product doesn’t always win out. You could have the greatest feature-set in the world—but if a competitor is winning customers over with powerful stories, you’ll have a hard time breaking through.
To learn more about how you can use real purchase intent insight to better personalize your content and approach with target accounts, please reach out to us today.
ABM, ABM strategies, Account-Based Marketing, brand storytelling, content marketing, content personalization, purchase intent insight
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We’re on the ground at SXSW 2023 in Austin, Texas where Apple’s Eddy Cue is about to take the stage to discuss media curation with CNN’s Dylan Byers. The interview comes just moments after Apple announced plans to acquire digital magazine subscription service Texture, so Apple’s plans for that app will likely be the highlight of the conversation.
The interview is scheduled to start any moment now, so stay tuned for updates!
Eddy Cue takes the stage, immediately talking about the new Texture acquisition
Cue said Apple News was introduced with the goal of bringing great content in a beautiful layout from trusted sources, and Apple plans to integrate Texture content into Apple News
Part of the goal of Apple News (and owning Texture) is to avoid issues with “a lot of the issues” happening in the media today (like inaccurate stories gaining traction)
He says Apple News users followed an average of 4 publications a year ago, now that’s up to 20
Byers asking Cue about the open platform argument that Facebook has struggled with, Cue says for Apple there is a large responsibility for large platform holders; iTunes and Podcasts has been influential in creating rules and guidelines, despite taking heat for that, that helps with media curation, Cue draws the line between open platforms and free speech with examples like bomb making apps, white supremacy speech, etc.
Byers is pushing back against that by using the NRA TV app on Apple TV as an example, Cue explains how that app falls into Apple’s guidelines today, but says if the app changes while it’s in the App Store, it can be removed; Cue says pro gun control apps are also found in the App Store; the App Store still won’t let you buy or sell guns
Cue says everybody has a responsibility in the world, when asked about Facebook’s responsibility to curate media: “We’re going to step up and do that.”
Shifting gears, Byers asks Cue if he wants to buy Netflix or Disney; Cue says both companies are great partners but history of Apple is not making huge acquisitions; that’s because Apple doesn’t want to buy something that already exists at a large scale but something that will be the next thing
Byers asks about the upcoming original series deals Apple has made (and not publicly discussed); Cue says “We’re all in” on entertainment but not about quantity, they’re about quality. Apple cares about great storytelling from big name people and new and up and comers. “We hope we bring some amazing quality storytelling.” Cue makes connection to Steve Jobs and Pixar, says they had a focus on re-working the story until it could be a hit. Cue also teases out a technology angle that will be a “surprise” to its service.
“We don’t know anything about making television.” Cue says Apple knows about the technology side but it took over two years to find the right team to lead the effort (Sony Television execs) and now has around 40 people working on the effort.
When asked about the concept of 2-8 minute video, Cue says YouTube has shown that is not where the world is going — that great storytelling takes longer. Says 8 minute car reviews are great, not fit for hour long format, but Apple is doing great storytelling.
On parental controls and device usage, Cue says Apple created a ratings system for apps, Do Not Disturb mode for drivers to make their products safer. Cue also says Apple has to build tools that parents can decide to use or not use.
“Technology in and of itself is not for good. The people that make technology have to make it for good.”
“We read a lot about fake news and that’s a problem.” Cue says issues raised today deserve to be spoken about and should be fixed.
“Change, enhance, or make your life better.” Cue on Apple’s goals for its products.
On the topic of technology for good, Cue plugs the Apple Heart Study with Apple Watch and Stanford Medical.
Byers asks about Apple, healthcare, and AI, citing Amazon’s efforts; “We’d like to use the technologies to make you healthier.” Cue plugs new medical records features coming to iOS 11.3 and Apple Watch Activity rings as ways to help customers.
“We have 38 million subscribers, over 8 million trials.” Cue talking Apple Music versus Spotify — says half a billion people visit the App Store each week so Apple Music is relatively small compared to that, but both Spotify and Apple Music needs to grow by significant amounts to get to where they should. Cue plugs Rhianna’s over two million streams on Apple Music, plugs Ludovico Einaudi who is a pianist who plays over an orchestra.
“The opportunity here is about growth for us and growth for everyone us.” Cue says there is a huge gap between the number of people who can afford to pay for music services and do.
Byers asks about new products that don’t perform well, gives HomePod as an example; Cue says Apple is very happy with HomePod so far and gives the pitch for it. “We don’t build a hundred products. We put all of our energy behind a few things.” Cue says Apple can’t do great at the scale of 100 products.
Byers asks the biggest thing Apple has said no to in the last few years; Cue says there are hundreds of examples.
Finally, Golden State Warriors predictions: “It is hard to win, when you go to championships three years in a row, it’s hard to stay focused.”
“I’m a huge fan of her songs. I don’t think she’s a Warriors fan.” Cue on Rhianna after the ‘sit down’ incident.
That’s a wrap!
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Raw gourmet meat is a highly sought-after ingredient in cooking, providing exquisite flavors and significant health benefits.
Players can get raw gourmet meat in Breath of the Wild (BotW) by hunting animals like great horned rhinos, cold-footed wolves and Tabatha moose. These animals can also be found around the Hebra Mountains and other areas.
This article will explore the best locations and methods for obtaining raw gourmet meat in the game.Farming Raw Gourmet Meat: A Culinary Delight
Raw gourmet meat is a prized cut of meat usually sourced from large animals within the game.
Known for its tenderness and juiciness, the meat is a gourmet ingredient.
When used in cooking, it results in exquisite meals that can replenish Link’s heart with its heart recovery effect of 3.
Players can farm raw gourmet meat in two different ways;1. Creatures Drop
Firstly, several creatures in the game from raw gourmet mean upon defeat.
These include Water Buffalo, Snowcoat Foxes, Maraudo Wolves, Wasteland Coyotes, Cold-Footed Wolves, Tabatha Moose, Great-Horned Rhinoceros, etc.
Furthermore, Link can acquire raw gourmet meat as a drop by hunting and defeating these animals.2. Side Quests
At Outskirt Stable, Link can encounter Trott, who expresses a desire for raw gourmet meat.
In addition, this activates the side quest “A Rare Find.”
By providing Trott with raw gourmet meat, Link can receive a reward of 100 Rupees.Locations For Raw Gourmet Meat
Raw gourmet meat can be found in various areas throughout the game.1. Hebra Mountains
Cold-Footed Wolves, Great-Horned Rhinocerous, Grizzlemaw Bears, HoneyBore Bears, and Tabantha Moose can be found in the Hebra Mountains.
Hence, hunting these animals increases the chances of obtaining raw gourmet meat in BotW.2. Various Regions
Animals such as Water Buffalo, Snowcoat Foxes, Marudo Wolves, Wasteland Coyotes, and GRizzlemaw BEars can be found in different regions throughout the game.
Moreover, exploring grasslands, forests, and other suitable habitats increases the likelihood of encountering these creatures and obtaining gourmet meat.Tips To Get Raw Gourmet Meat In BotW
Here are some helpful tips for picking up raw gourmet meat in Breath of the Wild.1. Stealth Approach
Using stealth abilities, such as the Stealth Armor set, can aid Link in silently approaching animals.
This allows for an easier takedown and increases the chances of obtaining raw gourmet meals without alarming nearby creatures.2. Weapon Choice
Using powerful and precise weapons can ensure a swift defeat of larger animals. Hence, this results in higher chances of obtaining gourmet meat.Cooking With Raw Gourmet Meat
Raw gourmet meat is a versatile ingredient in cooking.
Combined with other ingredients, it enhances the effects and durations of meals, making it a valuable resource for creating powerful dishes.
Additionally, cooked gourmet meat gives players four hearts, unlike raw gourmet meat’s three-heart recovery.
Also, in contrast to other inventory items, gourmet meat takes up only one place, no matter the number of meat.
Hence, experiment with different recipes to unlock the full potential of raw gourmet meat and its benefits in combat and exploration.The Bottom Line
Raw gourmet meat is a highly desirable ingredient for cooking due to its exquisite flavor and health benefits.
Furthermore, players can gather this coveted meat by hunting large animals and exploring various religions to create mighty meals.
In addition, remember to utilize stealth and powerful weapons to increase your chances of obtaining gourmet meat.
Venture forth as the delicacies await you in the wild of Hyrule!
The result of SEC vs Ripple case is expected to drive the crypto’s price in 2023
WhenA Brief History on Ripple
Ripple, the company behind XRP, provides a payment protocol that can be compared to a payment system, money transfer network, and currency exchange. Ripple features its own cryptocurrency called ‘XRP’ that is powered by RippleNet. It is used by financial institutions to promote faster transactions at lower fees. The address holding 1 million to 10 million XRP witnessed a growth of nearly 18% registering 3.32 billion tokens held. This may indicate a positive trend to accumulate XRP expecting phenomenal growth in 2023.XRP Price Analysis
At the time of writing, Ripple’s price was at US$0.9234. If we go through the price chart, we will know how the digital token has taken shape as a top cryptocurrency since its inception. Launched in 2013, XRP maintained a straight line till 2023 before hitting new records. Yes, when the sideway movement ended in 2023, Ripple’s price skyrocketed by 35,000%. This happened in the backdrop of Ripple signing deals with over 100 banks to use its RippleNet platform. Ripple’s price hit an all-time high in 2023 before subsequently encountering challenges. After hitting a record high, the digital token dropped over the fear of new regulations on the Asian market. Eventually, Ripple faced more hits from Facebook’s crypto ad ban and Indian regulations on digital tokens. Fortunately, XRP had a brief good time in September when it gained 140% value. 2023 was a stable year for the digital token. However, things went down the hill when SEC sued Ripple in 2023, which strengthened the downward trend up in the coming years.Ripple in 2023 and Beyond
Looking at the recent trend, XRP seems to be forming a cup and a handle in the chart that is expected to pump up its value in the coming days and drive value in 2023. According to expecters, this cup trend has the potential to even put Ripple’s price at US$34. Besides, the predictions also suggest that XRP will breach its previous high and make new records if XRP wins against the SEC’s court battle. Eventually, Ripple will enter the two-digit territory by gaining prominence in European and Middle-Eastern countries. Some of the other factors driving Ripple’s price are listed as follows.
Ripple’s underlying technology can support large transactions around the globe at relatively lower fees.
Famous crypto exchanges like Gemini, Binance, and Coinbase are allowing XRP trading in their platform.
Its underlying well-developed commercial venture helps manage an outstanding relationship with new and old investors.
When Ripple’s price fell from an all-time high of US$3.31 to sustain at a US$1 level, people thought that was the end of the digital token. However, XRP managed to stay afloat throughout 2023. Predictions suggest that the XRP vs SEC case could be an ice breaker in 2023, which will eventually drive the cryptocurrency ’s value towards new highs in the coming year. Ripple is one of the most intriguing cryptocurrencies in the virtual ecosystem. Countering its competitors including Bitcoin, Ethereum, Cardano, and Solana with its market influence, Ripple doesn’t stand as a decentralized medium. Instead, it is closely associated with central authorities like banks and financial institutions worldwide. Although the cryptocurrency sphere and investors believe in the freedom of tokens, they still have a soft corner for XRP that keeps the digital token thriving even in hard winds. Many crypto enthusiasts believe that the uniqueness in Ripple is the major factor driving its price towards new highs. However, XRP didn’t have a cakewalk in the digital ecosystem so far. It ran into trouble when SEC filed a lawsuit again the firm for its digital token in 2023, which eventually affected Ripple’s price in 2023. Fortunately, XRP managed to hit periodical highs in April and August this year, giving hope to investors on a comeback. According to experts, if the XRP vs SEC case ends in favor of Ripple in 2023, it will establish a whole new formula for the cryptocurrency industry.Ripple, the company behind XRP, provides a payment protocol that can be compared to a payment system, money transfer network, and currency exchange. Ripple features its own cryptocurrency called ‘XRP’ that is powered by RippleNet. It is used by financial institutions to promote faster transactions at lower fees. The address holding 1 million to 10 million XRP witnessed a growth of nearly 18% registering 3.32 billion tokens held. This may indicate a positive trend to accumulate XRP expecting phenomenal growth in chúng tôi the time of writing, Ripple’s price was at US$0.9234. If we go through the price chart, we will know how the digital token has taken shape as a top cryptocurrency since its inception. Launched in 2013, XRP maintained a straight line till 2023 before hitting new records. Yes, when the sideway movement ended in 2023, Ripple’s price skyrocketed by 35,000%. This happened in the backdrop of Ripple signing deals with over 100 banks to use its RippleNet platform. Ripple’s price hit an all-time high in 2023 before subsequently encountering challenges. After hitting a record high, the digital token dropped over the fear of new regulations on the Asian market. Eventually, Ripple faced more hits from Facebook’s crypto ad ban and Indian regulations on digital tokens. Fortunately, XRP had a brief good time in September when it gained 140% value. 2023 was a stable year for the digital token. However, things went down the hill when SEC sued Ripple in 2023, which strengthened the downward trend up in the coming years.Looking at the recent trend, XRP seems to be forming a cup and a handle in the chart that is expected to pump up its value in the coming days and drive value in 2023. According to expecters, this cup trend has the potential to even put Ripple’s price at US$34. Besides, the predictions also suggest that XRP will breach its previous high and make new records if XRP wins against the SEC’s court battle. Eventually, Ripple will enter the two-digit territory by gaining prominence in European and Middle-Eastern countries. Some of the other factors driving Ripple’s price are listed as follows.
Where the Heck Was I in the Nineties?
My son sits in the back of the car a lot. There’s the ride to and from school, the field trips on weekends, that sort of thing. I have an internal struggle on what he should be doing back there. Part of me wishes onto him the excruciating boredom I suffered through in my youth in the back of cars. I tell myself that his character will be built upon managing such boredom and not indulging his every whim with digital stimulus. In other words, I worry his iPad is rotting his brain (disclosure, during the day I work for Samsung, we make competitor tablets that I also worry may be rotting his brain). Still, I can’t take away his tablets. I can’t do that to my child. I understand.
Sometimes I make him turn it off and we talk. He’s a 4 year old, so he asks really deep questions and I get to come up with all sorts of crazy metaphysical answers that he’ll either forget or distort in his mind enough that there will be no negative repercussions.
“Where do we come from, Daddy?”
“We’re all made up of little tiny bits that used to be one singular little tiny bit but that exploded and spread all over and formed stars and then those stars exploded and smashed into each other and formed the earth and here we are. But the best part is those little tiny bits are actually made up of almost nothing at all. We come from nothing, and we’re made of nothing. Now, do you want Mexican or Pizza?”
[aquote]Let his mother play him that dreck[/aquote]
In the background of this car ride I play music, which I choose quite deliberately. I never listen to children’s music. I can’t. I know there’s good children’s music out there, by quality artists and musicians, with interesting, funny, meaningful, educational lyrics. Blech. Let his mother play him that dreck. She’s got horrible taste in music. If she didn’t play kids music, his next best choice with her would be listening to boy bands and whatever song got 2,000,000 YouTube views last week. Me? I have taste. I have provenance. Best of all, I have a plan. At least, I thought I had a plan.
Since he was born, my son has heard the Beastie Boys’ “Paul’s Boutique” in its entirety at least once a month. I love my Sirius radio, and they play good music without commercials, which is a key component of kid-friendly listening. But I need to exercise a little control.
My parents got me into good music, but they have weird taste in music. My father has a collection of albums from great musicians, but he has the wrong album. He has the third album, or the album of cover songs, or the duets album. He’s got the Greatest Hits Part II. So, I grew up listening to Magical Mystery Tour, but not the White Album or Revolver. I know Born in the USA, but didn’t discover Nebraska until recently. My first Led Zeppelin album was not titled Led Zeppelin.
I made a mix for Noah. Considering I’m so immersed in gadgets and technology, you’d be amazed at how low-tech my car audio system is. I have no USB port, no 3.5mm input, and no stereo Bluetooth. It’s like I’m living in 2011. So, I made CDs. A mix on MP3 CDs.
Basically, I went through my library and pulled one song from all my favorite artists. I picked the song that got me interested in that artist. Not their best, or most famous. The one that got me hooked for the first time. I’m proud of the mix. There’s a lot of good music there. There’s a lot of emotion in it. After all, these are the songs that first provoked an emotional response to my favorite musicians, and music is important to me.
I was showing off my mix for a passenger recently who remarked:
“This sounds like a middle school dance.” Haha! I laughed. No, that’s just silly. Here, let me just . . .
“Ready or not, here I come, you can’t hide . . . “
No, no, that’s just a . . . here, let me find something else . . .
“She was a fast machine, she kept her motor clean, she was the . . . “
Oh no. No! What have I done?!
“Show me, show me, show me how you do that trick. The one that makes me scream, she said . . . “
What happened? I pulled canonical songs from my library. There were plenty of newer songs, but the vast majority came from a period spanning around 1988 to 1996. Not quite middle school, more like music up until the middle of my college career. Still, there’s a huge gap there that I needed to figure out.
Did I not listen to music then? Was I simply ambling through life with my hands over my ears, never hearing anything new or unique? That couldn’t be true. There’s a dark period of heavy A Cappella use stuck in there. A Cappella is heavy on cover songs, so my musical growth was definitely stunted during that period. I had been strung out on vocal bands. I couldn’t find a single example of late 90s music in my collection. Nothing stood out.
The answer is probably technological. I got my first CD burner around 1999, which was early for CD burning. I probably had a 2X burner, so 1 CD took 35 minutes or more. Even then, I was burning .aiff files, fully uncompressed. Nobody stored music digitally until the new millenium.
In 1998, I lived in student housing for Northeastern grad students in Boston. My apartment was broken into 3 times. During one break-in, the thief stole my sleeve of CDs. 200 CDs, a completely stuffed, massive envelope of music. I had renter’s insurance, and they told me I was covered to replace it all. There was no chance I could remember every single CD. I made a long list of 200 CDs I’d like, and they cut me a check for something like $11.99 x 200. I went on a binge.
[aquote]The best thing about Napster was the incredible catalogues of other users[/aquote]
A couple years later, I was deeply entrenched in Napster, and my library was filling quickly. The best thing about Napster was the incredible catalogues of the other users. There was a much more personal connection with the anonymous peers with whom you were sharing. You could see their music, take ersatz recommendations, and fill in the potholes in your musical highway. I drank my fill, maxed out my hard disk drive, and never bothered to back up. See where this is going? This story ends with the 2GB 2.5″ laptop drive sealed in a static bag sitting in a drawer in my office to this day, waiting for the prices on data recovery to drop to zero.
It’s curious to think about whether a pattern is emerging. There’s a gap in my musical collection the size of a small decade. There are equal gaps in my photos, my writing, etc. There are hiccups in the imperfect digital collection of data, and it has erased some of my history. With my history, my memory disappears. I’m telling my own story but the character has selective amnesia and incomplete notes.
As we rely on digital data for our most personal memories, it’s important to ignore the caveat that everything on the Internet lasts forever. Quite the contrary. While it’s harder to scrub something from the Internet once it takes on a life of its own, it’s also impossible to find something once it has been disappeared. Hard disk drives die. Services crumble. Suddenly you’re driving around in your car thinking nothing great has happened in music since “August and Everything After,” and trying to convince your kid of the same.
IMAGE: Michelle Carl; Mathew Wilson
Founded in the mid-90s, Hotmail is one of the oldest email addresses that continues to be used by many. However, it is no longer a separate webmail service, as Microsoft’s Outlook handles all Hotmail accounts. This is confusing to users who are wondering if Hotmail is still around and whether it will remain operational in the future.
The following guide covers how you can access and sign in to your Hotmail account and discusses methods to retrieve an inactive Hotmail account, create a Hotmail username, delete it, and change a Hotmail email to Outlook.Where Is My Hotmail Account?
As active Hotmail users know already, the famous email address hasn’t disappeared. It remains operational, just like Gmail, Outlook, and Yahoo. A Hotmail email account can be used with the Outlook email client, Microsoft Teams, Skype, OneDrive, Microsoft 365, SharePoint, and even the Windows Insider Program.
However, in its blog posts and videos, Microsoft insists on a transition from chúng tôi to chúng tôi While you can do that, there is nothing stopping users from accessing Hotmail on a browser or via Outlook’s Android/iOS apps.How to Access Your Hotmail Account in Outlook
All of the other Microsoft email addresses, such as chúng tôi chúng tôi and chúng tôi as well as their country-specific subdomains, are directly accessible from chúng tôi and can only be opened from Outlook’s webmail or desktop/mobile clients.
On the “Manage how you sign in to Microsoft” page, you can see a list of aliases attached to your Microsoft account. This will give you any Hotmail email accounts that you are currently using. It will have been saved as a primary or secondary alias.
You can add multiple aliases to your Microsoft account. If you’ve never used an chúng tôi email account, Hotmail will show up as the only available alias. While you can always create a new Hotmail account, Microsoft doesn’t let you add it as a secondary alias since it is part of a reserved domain. Only chúng tôi email addresses support creating new aliases.How to Retrieve Your Old Hotmail Account
Do you have an old Hotmail account that you no longer have access to? There are different ways to retrieve it, depending on your most recent account activity and other factors.1. Last Account Activity
If you’ve logged in once during a calendar year (slightly less than 365 days) and still remember the password, then it is quite easy to regain access to Hotmail/Outlook.
Go to the Outlook sign-in page and enter your username and password.
After entering the login credentials, you may be allowed to directly access your inbox. But if you haven’t logged in for a long time, you may need a phone number or alternate email address to receive a verification code.
If the verification code matches what was sent to your device, your old Hotmail account will be retrieved.
If you don’t remember your password, an alternate email or device can help you regain access to your Hotmail account.2. Hotmail Account Deleted After Inactivity
If you did not use your Hotmail account for two years or more, Microsoft may have deleted it for inactivity. All of your emails, contacts, and other stored data would have been removed permanently. These deleted email accounts have a 60-day waiting period before the email address can be assigned to someone else.
If you don’t want someone else to use your inactive Hotmail username, find out whether you can still recover it through an alternate email address or phone number on the Microsoft recovery page.
The above will generate a code that is sent to the alternate email address or phone number.
To recover your username, you will find all of the email addresses associated with your recovery email account/phone number. Pieces of them are hidden for privacy reasons.
The next screen should confirm that the alternate email address is an existing Microsoft account. Try logging in with your Hotmail password if you remember it. You’ll be able to view basic information about your account.3. Recover Deleted Hotmail Account
If it’s been a long time since your last login, and you forgot the alternate email address, your Hotmail/Outlook account may have been deleted. To recover it, you can create another Hotmail account with the same username. While the old inbox items and contacts are erased, you can use the legacy Hotmail username to log in to any third-party service you used in the past.How to Create a New Hotmail Account
Apart from recovering a deleted Hotmail username, it is possible to create a Hotmail email account from scratch.
Go to the “Create one” option on the Outlook sign-in page.
Choose your username from among the Outlook and Hotmail email domains and enter it.
To set up the new account, enter your full name followed by your birthday and region.
Solve a simple puzzle to validate your new account request.
The tests can be tricky but only take a while to complete.
You should see a “Verification complete” message that validates the user account creation. After the new Hotmail account has been created, you can choose to stay logged in and access your Outlook web email and mobile apps.Rename Hotmail Account to Outlook
You can easily change your email address from Hotmail to chúng tôi while retaining the existing username. This would allow any emails to continue being delivered to the older Hotmail address while you log on using the new chúng tôi address. Your password would remain unchanged.
Go to the Microsoft Account Profile and select “Edit account info” in the “Account info” section.
Choose a new email alias with chúng tôi It can be the same as your old Hotmail username.
You may be asked to reenter your Hotmail password to confirm the new Outlook alias.
Once the new chúng tôi email address has been created with the same username as Hotmail, you can make it your primary email address. It can take up to 48 hours for this new primary alias to appear on all Microsoft products and services. Also, some of your friends may appear to be offline until they sign out and sign back in.
All previous Hotmail emails will continue to be redirected to the new Outlook email inbox. Do not remove the old Hotmail account from secondary aliases, even though there is an option to do it.How to Delete Your Hotmail Account
It’s very easy to delete a Hotmail or Outlook email account, but you will permanently lose access to any digital games or subscriptions you’ve purchased on that account, including Xbox Game Pass. All of your emails will be wiped clean and the friends list erased.
If you decide to proceed, follow these instructions to delete your account.
If you have never added security information to your Microsoft account, you have to do it now to delete your account. Choose whether you want to use an alternate email address or phone number.
Enter the code sent to your alternate email address or phone to add the secondary device.
You may get another verification code to proceed with deleting your Hotmail account. Eventually, you will come to a checklist screen that says: “Hotmail account is ready to close.”
Choose a rejoining period: either 30 or 60 days.Can’t Remember Your Hotmail Password or Backup Phone/Email?
Not remembering your password and secret questions or answers is a fairly common issue, especially with old and inactive Hotmail accounts. You can try to recover your account from an alternate email address first. A code is sent to help you reset the password and log back in again.
If you still can’t gain access from account recovery, go to the “Create one” option on the chúng tôi sign-in page.How to Link an Old Hotmail Account to a New Email Client
You can link an old Hotmail account to any email client of your choice. We will demonstrate how to add Hotmail to the Mail app in Windows 11.
Select the Mail app from a Start menu search.
From the suggested account choices, select chúng tôi which also covers chúng tôi Hotmail, MSN and other Microsoft email services.
Sign in with your Hotmail username and password.
Your Hotmail account will be successfully set up with your Windows 11 desktop client.
To send or receive email via the client, use its rich text editor.
The same process can be used to integrate Hotmail with mobile email clients.Frequently Asked Questions Is Hotmail email unprofessional?
Hotmail may no longer give a very professional impression for business or employment. It is considered chic among gamers and the tech crowd but does not feel appropriate for sending out resumes, so it is better to use Gmail or chúng tôi or even a custom domain email. Having said this, Hotmail is a valid email service that supports everything from Microsoft Teams to SharePoint.When does Microsoft delete inactive accounts? Is there a way to regain access?
Microsoft considers any account inactive if it has been unused for more than two years. There are a few ways to access this account, despite prolonged inactivity: it was used to purchase an active Microsoft product or service, there is an unused Microsoft account balance from a gift card or credit, the account has been used to publish to the Microsoft Store, and the Hotmail account has earned a training certification from Microsoft.Why is my Hotmail account blocked? How can I get it unblocked?
Microsoft may block your Outlook or Hotmail account due to unusual sign-in activity to prevent abuse. To unblock your Hotmail account, reset your password using Microsoft’s password recovery page.How do I know if my Hotmail account is still active?
One of the easiest ways is through the “Create account” section on the chúng tôi homepage. Try to create a new account using the username you’re testing for inactivity. If the account is inactive, you will see a status that says: “Looks like you don’t have an account with us. We’ll create one using the old username.”
If your Hotmail account is active, you can use it to schedule emails on Outlook and other clients.
Image credit: Chris Titze Imaging
Sayak Boral is a technology writer with over eleven years of experience working in different industries including semiconductors, IoT, enterprise IT, telecommunications OSS/BSS, and network security. He has been writing for MakeTechEasier on a wide range of technical topics including Windows, Android, Internet, Hardware Guides, Browsers, Software Tools, and Product Reviews.
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