Trending December 2023 # Why The Moon Should Be An International Park # Suggested January 2024 # Top 13 Popular

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The Moon as International Park

The thought of a robot laying tracks over Neil Armstrong’s and Buzz Aldrin’s footprints just seems wrong. And the risk is greater than you might think. Private spaceflight is flourishing, and even the Google Lunar XPRIZE for moon rovers includes a sub-prize of up to $4 million for “a Mooncast showing the Apollo artifacts in HD.”

Humans have a tendency to tromp all over things, even when we’re trying to be careful.Humans have a tendency to tromp all over things we haven’t yet assigned a specific value, even when we’re trying to be careful. But an increased sense of conscience about the Apollo sites recently spawned a bill to preserve them. The proposal, put before Congress this past summer, is to eventually nominate them as UNESCO World Heritage sites. It’s not perfect. First, under the Outer Space Treaty of 1967, accepted by 101 countries, no nation can claim the moon as sovereign territory, an official prerequisite for nomination. And the bill doesn’t cover the rest of the moon—only where the astronauts landed and worked.

Instead of passing piecemeal bills, let’s go all the way. The moon was part of Earth until about 4.5 billion years ago, according to current models. It could answer key questions about the history of our planet and therefore needs to be protected. The entire moon should be an international history and science preserve—an Off-World Heritage site, if you will.

It will take a treaty among interested nations to manage the moon with an eye for peaceful purposes and scientific investigation. Space buffs may recall that this was one of the goals of the UN Moon Agreement of 1979, which flopped spectacularly, arguably a victim of the Cold War era. Only 15 nations agreed to it—none of which had space-faring capabilities.

But in fact, we’ve already reached global consensus on preserving an otherworldly place in this way: Antarctica. The continent is managed by 50 nations under the 1959 Antarctic Treaty “with the interests of science and the progress of all mankind.” The treaty is short (just 14 articles), and the management duties are light (meetings to discuss updates, procedures, and scientific missions). But it works. For more than half a century, the agreement has allowed science and tourism to flourish in an area that belongs to both no one and everyone.

A preservation treaty for the moon would need a few special clauses. For example, while there’s a voluntary moratorium on mining in Antarctica, it doesn’t make sense to ban the practice on the moon: That’s one of the incentives to get us there. Rare substances, such as helium-3 (a possible fuel for nuclear power), are the sort of rewards that will motivate the development of private spaceflight and off-world habitation. So mining should be allowed, pending environmental-impact assessments similar to those conducted by the U.S. Forest Service. As for tourism, we don’t need to wrap the moon in no trespassing signs, but let’s keep ATVs away from important craters.

These decisions are important because they won’t affect just the moon. They’ll likely reach well beyond its orbit. There are other moons and other planets, some of which will doubtless be attractive to miners and tourists. Precedents matter. If we can’t treat our own moon with respect, perhaps we’re not fit for any planet at all.

_This article originally appeared in the November 2013 issue of _Popular Science.

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Tiktok Ecommerce 101: Why Your Business Should Be On Tiktok

TikTok and online shopping are a match made in social commerce heaven. Learn how your business drive sales with TikTok.

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. It’s also where millions of people go to discover products and, ultimately, spend some cash.

In fact, the addictive video platform has carved out a whole new niche in the social selling market. As more and more users turn to the app with the intent to buy, TikTok leans more into its position as a shopping powerhouse. So much so that the brand is reportedly planning to build its own U.S. fulfillment centers.

Is TikTok the new (social media) Amazon? It’s still too early to tell, but if you’ve got something to sell, we know for sure that this is one place you should be.

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.

What is TikTok ecommerce and why is it important?

TikTok ecommerce is the use of the popular video app to buy or sell a product or service. There are several TikTok commerce tools for sellers that make it easy for users to view and buy products in a matter of seconds.

Depending on their location, some companies and creators can build out their own TikTok storefronts that allow users to browse and purchase directly within the app. Simple integrations for Shopify, Square, and other ecommerce platforms let sellers create web stores quickly.

When you consider that TikTok has over a billion monthly active users, you can see how much untapped selling potential exists on the ForYouPage and beyond. In short, TikTok and online shopping are a match made in social commerce heaven.

3 reasons why your business should be on TikTok

Need more proof? Here are a few key reasons why it’s worth your while to put some time and effort behind ecommerce on TikTok.

1. You’ll increase sales

If you’re reading this, you’re probably looking for new ways to get more sales online. We know that TikTok is one of the first places users go to get the scoop and pull the trigger on new products. And there’s a reason for that.

The realness signals to users that they’re not being sold something they don’t need. That translates to more trust in the message and, ultimately, more sales.

2. You’ll boost your SEO strategy

Earlier this year, Google Senior Vice President Prabhakar Raghavan said 40% of young people turn to TikTok or Instagram to find a place to eat lunch. As a result, the search engine has reportedly begun showing TikTok videos in Google search results.

3. You’ll reach a whole new audience

If you’re looking for ways to promote your product or service to a younger audience, selling on TikTok is not a suggestion but a requirement. That’s because 63% of Gen Z use TikTok on a daily basis. Comparatively, 57% use Instagram and 54% use Snapchat each day.

But that doesn’t mean Gen Z is the only group seeking a shopping experience on the app. Millennials and Gen X’ers are increasingly more likely to hang out on the app, with over 30% of users falling into the 25 to 44 age range. Promoting products on TikTok helps you get your message to a younger audience and reach users who aren’t may not be on your core platforms.

Free TikTok case study

See how a local candy company used Hootsuite to gain 16,000 TikTok followers and increase online sales by 750%.

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How to drive higher TikTok conversion rates for your business

Boom: conversion rates through the roof!

Embrace hashtags and keywords

There’s a reason why The New York Times called TikTok “the new search engine” for Gen Z. A huge chunk of younger internet users skip the search engine altogether and start on TikTok or Instagram to search for things like what books to read, the best places to get brunch, and where to find cute dresses.

Hashtags and keywords tell the algorithm what your post is about and help users find it. They are especially important for helping people discover your content, even if they don’t follow you. Keep a close eye on the top trending hashtags on TikTok and include them in your captions.

These are common terms people are searching for on the app and they can help you figure out which words to use in your videos.

Catering to your ideal user base will help conversion rates soar.

If your budget doesn’t have room for a splashy ad campaign, try boosting posts with TikTok’s Promote feature. You can increase the reach of your organic videos for as little as $3 per day.

You’ve only got about three seconds to get a user to pay attention, so make it count. Whether it be with a catchy sound, an eye-catching visual, or a satisfying action, your goal is to get people to stop scrolling. See: the cracked egg in this top-performing TikTok ad by Rocket Money.

Blend in and keep an eye on trends

Unlike other social media marketing strategies, with TikTok, you actually want your videos to blend in with the crowd. At least in some ways. That’s because if a user instantly clocks your video as sponsored content or an ad placement, they’re likely to instantly swipe up. In other words: don’t be suspicious, as the trending sound says.

Here’s how to do it:

Partner with creators to make videos about your products

Skip the sets, scripts, filters, and fancy lighting

Use trending sounds

Make videos with the latest trends

A great example of a brand using TikTok trends to promote their products is Chipotle’s recent super-viral collab with Corn Kid that racked up over 8 million likes.

Add product links to videos and your bio

TikTok now lets some ecommerce brands and creators add links directly into videos. Unfortunately, this TikTok shopping feature is still only available in select markets. If you have it, you should make sure to always link to the products referenced in your videos so users can immediately purchase.

If you don’t have this feature, be sure to add a link to your store in your bio. In the caption of the video, let users know they can purchase the product directly from that link. You can also host TikTok LIVE shopping events and show product links while you demonstrate them.

Source: TikTok

Manage your brand’s TikTok presence with Hootsuite

With Hootsuite, you can manage your brand’s TikTok presence alongside all your other social media profiles.

From one intuitive dashboard, you can easily:

schedule TikToks

measure your success on the platform

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TikTok commerce examples of brands that are doing it right

The Beachwaver

Kaja Beauty

Flex Seal

Though Flex Seal doesn’t have its own TikTok storefront, the rubberized liquid maker has a knack for creating content that goes viral. Its feed is packed with attention-grabbing videos of the product in use, often featuring viral sounds and trends. Flex Seal’s efforts have worked, with several of their organic videos reaching over 10 million views.

TikTok ecommerce FAQ

Is Shopify on TikTok?

If you love using Shopify to grow your online sales, you’ll be happy to learn that Shopify is on TikTok. The popular commerce tool has a profile on the app and often posts its own short-form video content. There is also a Shopify integration that helps you manage your TikTok orders from within the tool.

Source: Shopify

How can I put my shop on TikTok?

Ready to create a native shop within the TikTok app? First, you’ll need to create an account on the TikTok Seller Center. If you meet the requirements to open a TikTok store, you’ll have to upload a few necessary documents, add your products, and then link your bank account. From there, you’ll be able to sell directly from your TikTok profile.

How can I sell on TikTok?

Unfortunately, not everyone is allowed to build a TikTok shop to display and sell products directly from their profile. Currently, this feature is only available to sellers in certain countries who meet certain requirements.

Be sure to read our guide on setting up a TikTok shop for more information and guidelines on who can open a store on TikTok.

What is the Tiktok conversion rate?

So with this in mind, what is a good TikTok conversion rate? It varies greatly depending on what you’re selling, who your target audience is, and how much effort you’re putting into conversion-focused video. All things considered, a good conversion rate could be as low as 3%.

Engage with shoppers on social media and turn customer conversations into sales with Heyday, our dedicated conversational AI chatbot for social commerce retailers. Deliver 5-star customer experiences — at scale.

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How It Can Be An Advocate For The Customer

Do the company’s customers love you?

It’s not a question of whether they like you or think you’re doing an OK

job. It’s not a question of checking the ‘generally satisfied’ box on the

customer questionnaire. It’s a question of whether they love you — can’t

do without you, would-rather-not-buy-it-than-buy-it-from-someone-else

really love you.

And for many, if not most, IT organizations, keeping the trains running

on time is probably of far greater concern than whether or not anyone

loves you. But Jeanne Bliss, the author of the new book Chief Customer

Officer: Getting Past Lip Service to Passionate Action, says IT

professionals need to think about how to make customers thrilled to do

business with the company.

And in a one-on-one interview with Datamation, Bliss says IT

administrators are in a unique position to help various departments work

better together to serve the customer — and create that loving, and

profitable, feeling.

Bliss, herself, is no stranger to working on customer satisfaction.

For 25 years she worked with company presidents and CEOs building

customer loyalty. Back in the 1980s, she worked on ‘the customer

experience’ for Lands’ End, establishing a customer-focused culture,

training phone operators and creating the gift boxing service. From

there, she moved on to Mazda, where she was senior manager of customer

satisfaction and retention. She also worked for Coldwell Banker Corp.,

Allstate Corp. and Microsoft Corp. — all in customer satisfaction


Bliss’ new work hit book shelves on March 31, and she’s focused on

helping other companies find their own customer success stories.

In a discussion with Datamation she talks about what’s going wrong

with customer satisfaction, what IT can do about it, and the roll IT

needs to in the corporate hierarchy.

Q: In general, how are companies doing when it comes to creating

The problem is that each silo [or department] does its own thing and what

happens to customers is an unplanned amalgamation of what comes together.

The CEO says to focus on the customer and then everyone goes and does

their own thing… There’s some pretty sad statistics out there that says

the delivery of a good experience to customers is actually worse than

ever before. There’s a Gallop poll that says only 20 percent of customers

are completely loyal. Zenith did research that says 92 percent of all

retailers have a customer service rating of 70 percent or worse.

What’s happening is as boards and CEOs look at financial requirements and

external metrics, the customer is falling between the cracks. There’s no

prevalent hoopla out there right now about customer work. People are

always looking for a silver bullet. If I just do this one thing, I’ll fix

all our customer problems. There’s no big silver bullet out there. What

we’ve done is automate mediocrity.

Q: How realistic is it to think that you can make customers actually

When I was at Lands End, Fortune magazine did an article on us

called, ”Getting Customers to Love You”. The big revelation about why

we were loved was that we could be counted on. We established peace-of-

mind with our guarantee. We trained our telephone reps to not only know

the products backwards and forwards, but to care why customers were

buying them. Our graveyard shift operators were some of the busiest in

the business because of the calls they’d receive in the middle of the

night from insomniacs who, sure, would buy a turtleneck, but were also on

the line to hear the friendly voice on the other end… Customers loved

us because we respected them and their time. And we made sure that we

translated that respect to actions they could see and feel.

Q: But we’re talking about IT here. How can an IT manager have an

IT is an enabler. They are writing processes and code and automating

customer contacts based on what business tells them to do. But IT has

corporate budget is related to IT and IT spending. And marketing,

operations, sales — each goes, on its own, to IT to establish its own

project. Let’s say in an automotive company the parts and service people

go to IT and say, ‘Let’s track our parts and customer satisfaction.’ IT

will start that project. But then the call center people will start their

own project. Both are good but they’re not connected. Your external

customer will expect that all of that data is interconnected but it’s

not. If you own a Honda and you call in, you expect they know not only

when you last had service, but about your warrantee and when you bought

the car. You don’t know that these silos may not communicate with each

other. IT has been put in this position of power because they’re sorting

projects that are being delivered to them by the silos.

Q: Is it IT’s responsibility to say ‘Whoa. Hold on. We should make

sure that these projects are connected to better serve the customer.’?

It will take someone with a lot of hootspa and power to back up and make

sure they all mean something. That would be ideal [for it to be IT]. It

would at least get the attention of the CEO. Someone from IT needs to

say, ‘We just got five different projects on the same thing.’ IT needs to

different projects are coming in. That gives them a lot of potential for

how will these seven projects impact the customer?’, they can have a more

powerful impact on the customer than they realize. That’s a great angle

for them.

Q: In the corporate hierarchy, is IT really in a position to put the

brakes on and tell executives that they need to figure out how to make

Many times IT is brought in at the end as an implementer instead of at

the beginning as an implementer. They need to be brought in as a partner

At Lands’ End, IT was sitting at the table with us and they became these

super creative people who said, ‘If we do this first and this second and

this third, we can do all of this for the customer.’ That is rare but it

certainly should be something that is changing. When IT sits at the

table, they are not just the implementers but also the architects of the

customer experience. I have had the most wonderful relationships with IT

when they’re allowed to sit at the table from the beginning. They have

better ideas about how to automate customer experience. They are inspired

and become active participants. They’re ombudsman role naturally evolves

as they see what they can do for the customer and to the customer. You

want to help them build that customer muscle.

Why Employers Should Recruit Internally

Boomerang employee: A hybrid recruit

In addition to the four types of internal recruitment, companies can look to boomerang employees for promotions. The boomerang employee strategy is a hybrid hiring model combining internal and external recruitment elements.

A boomerang employee is a worker who takes a job with another company but returns to work for their former employer. Your business can relish the dual benefits of working with an employee already familiar with your values, culture and structure while utilizing the new industry knowledge and experience they gained while working for another employer.

How to make the most of an internal promotion

Despite the many business benefits of promoting from within, you should take additional steps to give your internal hiring plans the best chance of success. These suggestions can serve as an internal recruitment firewall:

Abide by all federal and state laws regarding hiring discrimination based on race or color, national origin, age, citizenship, military service, religion, sex, sexual orientation, pregnancy, genetic information or disability.

Select the internal recruiting strategy that makes the most sense for your business’ goals and needs. The four styles of internal recruiting discussed above, as well as the boomerang employee option, are all viable starting points.

Do not make a companywide job opening announcement if you already have a top-performing employee in mind for the promotion.

Ensure that internal promotions are not the only ways employees are validated for their work ethics and talents or celebrated for their accomplishments.

Avoid personal bias and favoritism toward applicants. Naturally, some employees and managers will have closer relationships than others. Still, personal opinions should not overshadow objective data or skills assessments that demonstrate which in-house candidate is right for the job.

Develop a thorough job description as detailed as it would be for an open, public job posting. Yes, internal job candidates have company experience and knowledge, but they want to be just as informed about the job’s responsibilities and requirements as any outside candidate would be.

Create a system to track applicants with the initiative to apply for promotions to streamline future hiring campaigns. This resource will allow you and your company’s managers to quickly access resumes and cover letters, previous applications and these leadership-minded employees’ top skills and qualifications.

Conduct transparent internal hiring and be prepared to constructively explain to an employee why they were not chosen for the promotion and how they can improve their hireability in the future if they ask.


When promoting an employee from within, it is important to formalize the process by sending the staff member a promotion letter.

Potential drawbacks to internal promotions and how to mitigate them

Although developing a hiring strategy is an individualized process that depends on your business’ human resources needs, financial well-being and immediate and long-term objectives, internal recruitment may create challenges that apply to all hiring scenarios. 

The good news is these potential drawbacks to internal promotions have clear solutions.

Limited applicant pool

One potential drawback to promoting from within is that you will not have access to the diverse selection of applicants who you would encounter with an external search process. Although internal job candidates are known to their managers and may not have to complete a formal interview, these potential hires will not necessarily contribute outside-the-box thinking to the vacant position. 

Bottom Line

Any possible negative impacts from a limited hiring pool can be lessened by exploring cross-department hiring, including opening the position to remote workers and searching for in-house applicants with previous professional experience in a similar role.

Stagnant perspectives

A significant benefit of external hiring is that it provides an instant burst of new ideas and perspectives within your organization. To avoid reinforcing the status quo within your company, prioritize engagement among team members. 

It is vital to keep lines of communication open and encourage team members to express their opinions, not only during periods of internal recruiting but year-round. Regularly check in with employees about what works and what could improve. 

Collect feedback through surveys, team and one-on-one meetings, performance reviews and exit interviews.

Resentment among nonpromoted employees

“Why not me?” is an understandable question employees may ask of themselves or directly to managers when a co-worker is selected for a promotion instead of them. Employees feeling overlooked or undervalued can breed jealousy and friction within the workplace, but this challenge of internal recruiting can be minimized with care and clarity.

Suppose you or team managers notice shifts in team cohesiveness after an internal promotion. In that case, you can schedule individual meetings with employees to discuss concerns, answer questions and address why another team member was selected for the promotion. 

In addition, you could provide employees with guidance, resources and professional development opportunities to increase their likelihood of earning a future promotion.

Another vacancy in the existing workforce

When an in-house employee is promoted, their upward move will naturally leave a gap in their former role. Work with your team managers to decide if the promotee’s former position can be absorbed into adjusted duties across the department, dissolved altogether or filled by a new hire. 

If recruiting a new team member is the best solution, the internal hiring process begins again, or you can consider outside hiring to onboard external talent.

Promoting from within is good for everyone involved. Businesses profit from lower hiring costs, uninterrupted productivity and reduced employee turnover, while employees benefit from high company morale, professional validation and a culture of upward mobility. 

Any business with current or upcoming vacancies should feel encouraged to look first toward internal recruiting before hiring external candidates. After all, the grass is not always greener on the other side — sometimes, it’s just a mirage.

Julie Thompson contributed to the writing and reporting of this article.

How To Update The Airpods Firmware And Why You Should

The AirPods’ firmware consists of complex hardware-level programming that allows for each internal component to function correctly. It’s also upgradeable. Hence, Apple releases newer versions of the firmware, and they often contain bug fixes, performance enhancements, and (to a lesser extent) feature additions.

By design, your AirPods, AirPods Pro, or AirPods Max update themselves via your iPhone without you even knowing. But if that fails to happen, you may want to take matters into your own hands and force-update the firmware manually.

Table of Contents

Why You Should Update Your AirPods’ Firmware

Most of the time, your AirPods should automatically update within a few days of a new firmware release. However, here are a couple of reasons why you should actively check for and update the firmware.

Encountering Issues on AirPods

AirPods work flawlessly with the iPhone and other Apple devices such as the iPad and Mac. But if your wireless earbuds or headphones start to exhibit unusual behavior (random disconnects, microphone failures, only one AirPod working, etc.), a firmware update may just be what they need. 

Of course, that’s assuming you’ve already finished working your way through any applicable fixes related to the issue.

Missing Features on AirPods

AirPods can receive feature additions via firmware updates. For instance, Spatial Audio on the AirPods Pro (which delivers surround sound and 3D audio) only works with firmware update 3A283 and newer. 

So if you find a particular feature missing within the AirPods’ Bluetooth settings on your iPhone, you’re likely running a dated version of the firmware. 

How to Check the AirPods Firmware Version

Check the firmware version before attempting to upgrade the firmware on your AirPods. The update could have happened automatically too. The following steps should help you figure out the current firmware version on the AirPods (1st and 2nd generations), AirPods Pro, and AirPods Max.

1. Connect the AirPods to your iPhone.

2. Open the iPhone’s Settings app.

4. Scroll down and tap [Your Name]’s AirPods.

5. Note down the build number next to Firmware Version.

Apple does not provide official documentation that you can reference to check the latest firmware version specific to your AirPods. But a brief search in Google for “latest firmware version for [AirPods model]” should help you figure that out quickly.

If the firmware on your AirPods appears out of date, the instructions within the next section should help you update it.

How to Update the AirPods Firmware

You won’t find an option or a toggle on your iPhone to initiate an over-the-air AirPods firmware update. However, you can set up your AirPods and iPhone in a way that can trigger the update. 

You don’t have to do anything complicated, and the steps below work almost all the time. They apply to the AirPods (1st and 2nd generations), AirPods Pro, and AirPods Max.

1. Connect your iPhone to a Wi-Fi network. 

2. Ensure that Low Power Mode and Low Data Mode are not active on the iOS device.

3. Put your AirPods inside the Charging Case, Wireless Charging Case, or Smart Case. Then, connect the AirPods to a power source and wait until they’ve charged 50% or more. You can check the charge level using your iPhone’s Batteries widget.

4. Place your iPhone right next to the AirPods and leave both devices alone for at least 30 minutes. The firmware should update in the meantime. 

However, if the firmware version appears the same as before, leaving the iPhone and the AirPods next to each other for an extended amount of time (say, overnight) can help. It’s also best to hook up your iPhone to its charger.

Note: AirPods work with Android phones as well. But as Apple uses iOS as the bridge to update the AirPod firmware, an Android phone won’t be able to do the same. If you don’t want to stay stuck on the original firmware, ask someone with an iPhone to update the AirPods for you. 

Can’t Update the AirPods’ Firmware? Reset and Try Again

If you can’t get the firmware on your AirPods to update, try resetting and reconnecting them to your iPhone. The procedure is the same for the AirPods (1st and 2nd generations) and AirPods Pro, but slightly different on AirPods Max. Once you’ve done that, repeat the instructions in the previous section again.

Reset AirPods (1st and 2nd Gen) and AirPods Pro

1. Put your AirPods inside the Charging Case or Wireless Charging Case. 

2. Close the lid, wait for a few seconds, and re-open it. 

3. Press and hold the Setup button until the case’s status indicator flashes amber.

4. Close the lid and reopen it again. 

5. Tap Connect to reconnect the AirPods to your iPhone.

Reset AirPods Max

1. Put your AirPods Max inside the Smart Case. 

2. Press and hold the Digital Crown and the Noise Control button together until the status indicator flashes amber.

3. Take your AirPods Max out of the Smart Case and tap Connect on your iPhone.

Keep Your AirPods Updated

Unless you keep experiencing constant issues or missing features on your AirPods, you don’t have to go out of your way to initiate a firmware update. Instead, just continue to use them normally, and they should update automatically.

Should You Be Using Micellar Water In Your Skin

Cleansing with a micellar could be a well-deserved initial step for skin care. Add it to the daily routine of your skin care. It is light and removes dirt, oil, and traces of the previous day’s makeup.

Use micellar water as a first step to prepare your skin before putting on heavier cosmetics and makeup.

What is Micellar Water?

There are two ingredients in micellar water. One is water, and the other key ingredient is surfactants (surface active molecules). Amphiphiles are a specific class of surfactants.

Micellar water is a chemical compound containing micelles, which are tiny cleansing oil molecules suspended in a soft water solvent.

How is Micellar Water Formed?

The micellar water solutions contain micelles comprising aggregated amphiphiles or one or more surfactants. 

When enough amphiphiles or surfactants if added to the choice of solvent (mostly water), and the amphiphiles/surfactant concentrate exceeds the critical micellar concentration (CMC) or critical aggregation concentration (CAC), it forms micelles in the solution. 

The surfactant molecules then gather to form a cluster known as micelles.

A micelles solution comprises dispersion micelles in a solvent (the most commonly used is water). 

These micelles, attracted to dirt and oil, can draw impurities from the skin but keep the skin hydrated. It became popular first in France and later used over hundreds of years since then.

How Does Micellar Water Work?

Add it to your routine to cleanse and tone your skin. It is gentle on your skin and adds a protective barrier. Since it has a water component, you do not need water to rinse your skin after applying micellar water.

It cleanses makeup and other skin impurities to cleanse thoroughly in a few steps. It traps skin impurities like sebum pollution, oil, and makeup traces and helps you wipe them away.

Eight Micellar Water Benefits

A gentle remover of makeup and work better than or equally well as a face washer

After cleaning with micellar water, no need to rinse

Use it as a toner, and it keeps your skin hydrated 

Refresh and rejuvenate your skin anytime on the go

Use it as an alternative to sanitizer

Cleanse your makeup brush effectively

Suitable for all skin types and does not strip the oil completely from the skin

Keeps your skin clear, healthier looking

How to use Micellar Water

We can use a micellar water solvent and a clean cotton puff, ball, or pad. Shake the bottle well before use and gently pour some onto the cotton pad.

While Removing Heavy Makeup

Apply the cotton with the solvent smoothly on the lips, face, and eyes, and pause over the areas containing the thickest makeup. Avoid scrubbing, pulling, or rubbing your skin. Do not apply it vigorously, and damage the soft outer face skin tissue.

While Face Washing or Toning

Dip the cotton pad and drape gently around the skin area to tone or wash. Use micelle water in between, even when cleansing your face with other cleansers. 

It will keep your skin refreshed throughout the day and tone your skin. You do not need to rinse the skin after applying micellar water.

What are we Unable to Remove With Micellar Water?

Micellar water may not remove stubborn eye makeup, including waterproof mascara or heavy foundation. Use a separate heavy makeup remover for cleansing. If you kept the makeup for a long and it got stiff and hardened, you might need a different cleanser to get fresh-faced.

Micellar water would not work as expected for waterproof makeup containing light detergent. Micellar water is a gentle face cleansing aid that maintains skin texture and hydration.

Stage makeup and mascara require separate, specialized cleansers. However, it will remove a lot of your makeup traces.

Talk to a dermatologist if your skin has wrinkles, fine lines, acne, or is dry. Here, micellar water will not help.

What are the Unique Benefits of Micellar Water?

There are certain universal sure shot benefits for which micellar water.

Does not Strip oil From the Skin

Micellar water helps keep a certain amount of oil in your skin. You may find market cleansers hard on your skin, stripping off the moisture and oil for your skin to feel dry and tight.

Micellar water solution may contain glycerine that keeps your skin moisturized and hydrated. However, use a moisturizer or face cream to uplift the hydration level of your face skin.

Skin Looks Clear and Chemical-free

Exfoliating market cleansers and products may augment the risk of clogged pores and acne for oily skin. This chemical-free micellar water is gentle on the skin and helps keep it clean and refreshed without drying it out.

Micellar Water for Many Skins

The mildness of micellar water maintains some moisture and is therefore suitable for dry and balanced skin. It is excellent for dry skin and if your skin is allergic to other chemicals, rosacea, or atopic dermatitis.

How to use Micellar Water?

There are two methods to apply micellar water on your face.

You can apply micellar water by splashing it in your hands and gently massaging your face with both hands.

Use a microfiber cloth or cotton pad to remove harsh makeup, heavy products, impurities, and extra or dead skin cells. Add a little and nuzzle the affected area.

You do not rinse with water after applying micellar water.


Micellar water is a brilliant choice for daily skin cleansing. You must add it to your skin irrespective of skin type. It will not solve skin care issues like excessive dryness, acne, and wrinkles. We do not recommend it for very oily skin.

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