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Like any sibling rivalry, WordPress and Drupal have been competing to be the best content management system (CMS) ever since their ‘births’ in 2001 (Drupal) and 2003 (WordPress). While both considered to be very good website creation tools, they have different strengths.

When it comes to sibling rivalry, every person has his or her favorite. So how do you choose your favorite CMS? Consider and prioritize each of your website’s potential needs or requirements, and read on to see which ‘sibling’, WordPress or Drupal, is best for you.

Need: Ease of Use

This, combined with the many theme options, allows you to better customize the tool to your website’s needs and build a high-quality website in no time. In addition, as you can see from this screenshot, WordPress’s easy-to-understand user interface clearly lays out and marks each of its functions and customization options.

This makes it faster and easier to learn – especially compared to other software platforms such as Drupal – allowing you to dedicate less time to building the website, or less money to having someone else do it. This means more time and money you can spend developing other important aspects of your business.

Need: SEO Strength

Really, you can’t go wrong with either option when it comes to building a site for SEO purposes. WordPress and Drupal were both designed to produce the most search-engine friendly sites. However, with SEO tactics evolving and becoming more content-focused, Drupal may be the better choice in order to get your site to the top of the search engine results page (SERP). See the next point to learn why.

Need: Large Content Capacities Need: Enterprise Accommodation

Due to the reason above, Drupal is also the better option for enterprises. Drupal’s system includes strong version controls and access control list (ACL) capabilities, which make it very secure for big businesses and their immense amounts of content. WordPress, on the other hand, is typically only recommended for small to medium-sized websites because its default backend was built with the intention of being used for blogs.

Need: Multiple Author Participation

For businesses with this need as a priority, WordPress is easily your best bet. From its beginning, a main focus of the WordPress system was to be able to accommodate several authors, making it ideal for serious publication sites and sites that use guest-bloggers. However, there are several features of Drupal which helps to increase website privacy, which brings me to my next point…

Need: Maximum Security

Unfortunately for WordPress, security issues come with being the category leading software with not just thousands, but millions, of installations. This means if you are concerned about hacking threats and are unwilling to install third-party plugins in order to secure your WordPress installation, Drupal is the better option. Drupal takes security very seriously and has covered its users for common security vulnerabilities, as well as provides them with security reports (like the one below) regarding their websites and installations of the software.

Therefore, banks and other businesses that house a lot of private financial or personal information should certainly use Drupal. You can find more information on Drupal’s security features here.

If you would still prefer to use WordPress, be aware that it lacks compatibility with older plugins. This means any new updates WordPress releases will not work with your current installment, given the use of these add-ons. Not receiving these updates will make the business even more vulnerable to hackers, break any current plugins, which then also means potentially breaking the site entirely. To avoid these risks, make sure to use newer plugins or update them in a timely manner when using WordPress.

Need: Design Capabilities

There really is no debate as to which CMS is better when it comes to design. While with WordPress you can certainly create a visually appealing website, the design options are quite limited, especially when compared to Drupal. Drupal has many impressive features that allow the development of superior and unique designs for your chúng tôi is an extremely powerful and capable tool.

Therefore, if you are hoping to build an equally impressive, feature-rich, or data-intensive website, that is both attractive and user-friendly to visitors, then there really is no decision left to make. For those of you with more simplistic taste, style and skill, WordPress is ideal.

WordPress prides itself on its ease when it comes to website customization. Using its thousands of free themes options, you get to avoid any complication and confusion, while still designing a well-functioning and appealing website. These different themes each come with their own plugins and recommendations as to what type of website they are most appropriate.

Need: Flexibility

Though with WordPress you can create a whole variety of simplistic designs, including having a business portfolio, a blog, and an e-commerce store, its spectrum of ability still does not compare to that of Drupal’s. Drupal may be known for its superiority in developing powerful websites that can handle immense amounts of pages and users, but it can also be used to create the most simple and basic sites, such as ones intended for event listings, product listings, articles, or you can even create your own content type. This screenshot shows only a small number of the many page options Drupal offers:

Need: Skilled Developer Engagement

Depending on how you look at it, Drupal’s developer-friendly design is one of its beauties, as well as one of its most intimidating aspects. With this tool, the design possibilities are endless for developers because they are not only able to, but are also encouraged to, come up with their own unique solutions when building a high-functioning and original website. However, this does make Drupal far less lay user-friendly, meaning that businesses who are unfamiliar with the skills needed to use Drupal, are probably better off sticking with WordPress. Unless they are able to afford outsourcing to a developer, which brings me to my next consideration…

Need: Affordability

While I do recommended paying for the extra security plugins when using WordPress, the cost of using Drupal certainly adds up. In terms of literal cost, Drupal does not offer any free plugins, or as they refer to them, “modules”. In order to use the high-quality modules (which is really the whole point of using Drupal), you must pay out-of-pocket.

Additionally, a basic Drupal installation does not include any themes, which means that if you want to get the most out of the tool, hiring a developer is practically required. Also, if you do choose to avoid the up front cost of hiring a developer, you will still have to pay a time cost due to Drupal’s extreme learning curve.

It is a very complicated software system, which requires a lot of research and experimentation to finally get it right. However, many would still argue that the results are well worth the effort.

The Takeaway

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10 Essential WordPress Plugins For A Small Business Website

Whether your small business niche is plumbing, SEO services, or wedding planning, you want your small business website to deliver on your business goals. 

One of the many benefits of using the WordPress platform is the ability to use plugins. They extend functionality and add needed features to help you grow your small business. 

Table of Contents

In this article, we will discuss ten plugins every small business website needs:

Yoast SEO

WordFence

Social Warfare

Akismet

Broken Link Checker

W3 Total Cache

Smush Image Optimization, Compressions, and Lazy Load

Google XML Sitemaps

Simple Author Box

Google Analytics Dashboard

Yoast SEO

Get more visitors to your website and increase your search engine rankings with Yoast SEO. 

With millions of users worldwide, this SEO plugin for WordPress offers the toolset you need to please search engines and users.

Below are some of the powerful features of the free version of SEO Yoast.

Create an XML sitemap.

Avoid duplicate content by setting canonical URLs.

Add title and meta descriptions to improve branding.

Take control over site breadcrumbs by setting primary categories and determine taxonomies.

Write SEO-friendly text, including focus keyphrases and SEO snippet.

Get SEO analysis and actionable suggested results.

See a snippet preview of how your post or page will look in search results.

Optimize your site structure with internal linking and content features.

Control access to different sections of the plugin for teams or colleagues.

Use the bulk editor to make large-scale edits.

SEO Yoast offers a premium version with even more capabilities.  They also offer paid training. Anyone can read the helpful tips on their blog.

If your target audience can’t find you online, they can’t purchase your products or services. SEO Yoast helps your potential customers find you.

WordFence

WordFence makes it harder for someone to hack your WordPress site and protects it from potential hacking, brute force attacks, and other security vulnerabilities. WordFence will scan your site, track, and alert you of suspicious or malicious behavior. 

See an overview in the dashboard of the security of your website, including status features, notifications, and attack statistics.

Some of the features of the free version include:

Blocks and identifies malicious traffic with the web application firewall.

Limits login attempts to protect from brute force attacks.

Protects your website at the endpoint.

Checks core files, plugins, themes, backdoors, bad URLs, malicious redirects, SEO spam, and code injections with the malware scanner.

Alerts you to known potential security issues and security vulnerabilities.

Blocks administrator logins when passwords have been compromised.

There is also a premium version with more security options and resources.

Social Warfare

Social Warfare is a fast and visually appealing social sharing plugin. Unlike other sharing plugins that may slow down your website, Social Warfare doesn’t.

The plugin is easy to set up and enables users to customize the share buttons.

If you move or change your domain name, there is no need to worry about losing existing social shares.Social Warfare’s Share Recovery feature protects your social proof and saves your share counts.

The free version of Social Warfare comes with:

Social sharing buttons for the major social media platforms such as LinkedIn, Twitter, Facebook, and Pinterest.

Share counts.

Button placement locations.

Content-protection.

Popular posts widget.

Shortcodes.

The free version can be downloaded from the WordPress repository. There is also a premium version if you want expanded capabilities.

Akismet Anti-Spam

Akismet comes pre-installed in WordPress but must be activated to use. You will need to get an Akismet API key to use the plugin. Keys are free for personal use. Commercial and business sites must get a paid subscription.

Broken Link Checker

Broken links will hurt your search engine rankings. Broken Link Checker will monitor your site for broken links and missing images. It will notify you if any are found.

With Broken Link Checker, you can:

See broken links in content differently than other links if selected in settings.

Edit broken links from the plugin page.

Broken Link Checker is highly customizable. Change the settings in the plugin dashboard. 

Fixing broken links can create a better user experience, reduce bounce rates, and increase page views.

W3 Total Cache

Website speed and user experience are essential ranking factors for SEO. Webpages that take too long to load will reduce your search engine rankings. They will also create negative experiences for your users who don’t want to wait.

W3 Total Cache increases your site performance by increasing load speed. It creates cached HTML files so that visitors don’t have to wait for all your site’s functions to load every time they land on a page.

Smush Image Optimization, Compression, & Lazy Load

Large, unoptimized images take up a lot of space on your website, slow down site speed, and harm your search engine rankings.

Some of the many features and benefits of Smush include:

Optimize your images while preserving the quality.

Automate the image optimization process.

Detect incorrect image sizes.

Compress any image in any directory.

Increase your rankings by using Smush to help your small business website load faster.

Google XML Sitemaps

Every website needs a sitemap to tell the search engines which pages and posts on your site to crawl. 

If you are running Yoast SEO, you don’t need a separate plugin for this. Google’s XML Sitemap Generator helps you create and upload one without coding or using HTML.

With this sitemap, it is easier for the search engine crawlers to see the structure of your site and retrieve it. 

Also, every time you create a new post or page, the search engines will be notified. The plugin is free for personal and commercial use.

Simple Author Box

For sites that have multiple bloggers, Simple Author Box is a must-have. Easily add a mobile responsive box at the bottom of your blog posts.

The main features enable you to:

Customize options to match your brand design.

Show author name, website, gravatar, description, and social icons.

Insert the author box at the end of each post automatically.

With Simple Author Box you can clearly differentiate between different authors on your site. The plugin is free, but if you want additional features, you can upgrade to Simple Author Box Pro.

Google Analytics Dashboard

Knowing how visitors are getting to your small business website, how long they stay, and which pages they are landing on is essential to small business owners.

Rather than having to log into your Google Analytics account, track your stats and get in-depth posts and pages reports inside your WP installation with Google Analytics Dashboard.

Some of the robust features include the ability to:

Track events easily.

Customize dimensions to track.

Use Google Tag Manager as an alternative tracking code.

See your analytics in real-time right inside your WP dashboard.

One of the many reasons people choose to use WordPress for their website is the ability to enhance and customize it using plugins. Consider the plugins listed above to help your small business grow.

How To Create Qr Code For Your WordPress Site? – Webnots

Quick Response code or shortly QR code is a machine readable two dimensional bar code. The bar code can be read by special readers on mobile devices and trigger the embedded action. For example, you can create a QR code for your WordPress site and trigger to open the blog URL when scanned with readers. In this article we will explain how to create QR code for your WordPress site and checking with scanner.

Creating QR Code Using Plugin

The easiest way to create QR code is to choose one of the free WordPress plugins. There are many plugins offering similar function and we will explain with shortcodes ultimate plugin. This plugin offers more than 40 shortcodes hence it can be used as a free bundle instead of choosing a dedicated plugin for QR code. Once the plugin is installed go to the post editor for adding shortcode inside the post. You can also insert the QR code image in sidebar or footer of your site using the same shortcode.

Inserting Shortcodes in Post

Fill out the required details like data, title, image size, etc. and insert the shortcode for your QR code.

Generating QR Code Using Shortcodes Ultimate Plugin

You will see the shortcode like below:

The QR code will look like below on the published site. The URL link provided in the data section of shortcode will be opened when someone scans the QR code.

Scanning and Reading QR Code

Now that you have created the code and the next step is to read it. There are plenty of apps available in App Store and Google Play store for scanning and reading the QR code. Download and install one of the apps on your smartphone. Open the app and scan your QR code to see the URL you have given on the data section of the shortcode will open automatically.

What Else You Can Do with QR Code?

Linking URL is the very basic thing you can do with free QR code generators. There are many other online services offering QR code generation with multiple other functions. In general all services offer limited option for free and charge for getting complete features. For example, using some online QR code generator you can link URL, VCard, Email, PDF, MP3 etc to your QR code. Also you can add the logo of your site in center of QR code to maximize brand visibility. Some QR code generator tools allow you to add custom text, choose the size and quality level.

Online QR Code Generator

Generating QR Codes from Browser

Create QR Code in Chrome

Chrome will show a QR Code for the page which you can scan using any scanner app or using iPhone and other smartphone’s camera. You can also download the image in 370×370 pixels PNG format for using it later. As you can see, Chrome will show a T-rex icon at the center of the generated QR code.

Generated QR Code with Chrome

Currently on the chúng tôi homepage Microsoft displays a QR code as shown in the below picture. When you scan the QR code using smartphone, it will automatically take you to the app download page.

QR Code to Download Bing App

So the usage of QR code is unlimited, check out how it can be used on your WordPress site to attract more audience.

How To Get And Use A Google Maps Api Key For Your Business

The page types typically include a map to show users where the location is, what are the cross streets, and any major landmarks. This enables the user to easily find the location and increases a brand’s opportunities for conversions.

With numerous mapping options available, it’s crucial to familiarize yourself with them and understand how to implement them — especially the top contender: Google Maps.

And for that, you’re going to need a Google Maps API Key.

In this column, you’ll learn from my colleague/co-author Marshall Nyman and I what a Google Maps API Key is and how to get started.

What Is a Google Maps API Key?

Google offers Maps, Places, and Routes to facilitate “real-world insights and immersive location experiences” to consumers on your website or app.

Maps allow you to share static or dynamic maps, Street View imagery, and 360° views of your location with your customers.

Places enable searchers to find specific places using phone numbers, addresses, and real-time signals.

Routes enable you to give your users the best way to get to your location with high-quality, easy-to-navigate directions and real-time traffic updates.

A Google Maps API Key allows you to integrate these mapping technologies into your website.

Getting Started with Google Maps

To get started, log into Google Cloud Platform or create an account if you do not have one already.

Some mapping technology has associated costs and so you will need to set up billing by adding a credit card on file.

For new Google Cloud accounts, you will receive $300 in free credits for setting up billing. You can set up billing information here.

Visit the pricing page to get an idea of what the API Key usage will cost. Google provides up to $200 a month in free usage.

Anything over $200 will be charged to the card on file.

How to Create API Keys

To create an API Key, you will navigate to APIs & Service, then choose Credentials in the dropdown. It will take you to this page where you can create the API key.

Once created, adding some restrictions to your key is recommended.

Google has a list of best practices for adding restrictions to keep your keys safe and secure, such as deleting API keys that are no longer needed and using caution when regenerating keys.

Adding the API Key to Your Requests

Once the key has been created and restrictions are added, you are ready to place it on your site.

An API key is required for every Maps JavaScript API request and should be loaded via a script tag.

This may be added to either your HTML file, or added dynamically to a separate JavaScript file.

Google recommends reviewing both approaches so you can choose what is appropriate based on how your code is structured.

The code needed is:

And you replace YOUR_API_KEY with the API key you created.

Visit Google’s API Key errors documentation to resolve any issues or errors that come up during setup.

Static Versus Dynamic Maps

You have the ability to add two different types of maps to your pages: static and dynamic maps.

Static maps just display the map as an image. You are not able to zoom or adjust the map, but the cost is much lower.

Dynamic maps, on the other hand, are not only interactive but customizable, as well. Dynamic maps also have the ability to have a branded logo pin.

The cost difference between the two map types can be significant, with dynamic maps at $7 per 1,000 requests versus $2 per 1,000 for static maps.

If your pages generate a lot of traffic, this could be a significant cost.

If your costs are currently very high from dynamic maps, it might be worth considering a static map instead.

Places and Routes

Implementing the Google Maps API Key on your site means there are other features available to you, as well, such as Places and Routes. Both of these can improve your customer’s experience.

To get started with developing the Directions API, set up your Google Cloud project. Then, review this list of all parameters when building your Directions API HTTP request.

The following place requests are available for your business, according to Google:

Place Search: Returns a list of places based on the user’s location or search string.

Place Details: Returns more detailed information about the location, including reviews.

Place Photos: provides access to millions of place-related photos stored in Google’s Place database.

Place Autocomplete: Automatically fills in the name and/or address of a place as a user types.

Query Autocomplete: Provides a query prediction service for text-based geographic searches, returning suggested queries as users type.

For pricing information for the Places API and Place Autocomplete service, view the Places API Usage and Billing documentation here.

Google is continuously enhancing its technology to evolve and adapt to the ever-changing needs and expectations of local consumers.

As more consumers turn to search to find products and services near them, it’s crucial for businesses across all verticals to provide an optimal user experience to stand out from competitors and build a positive brand experience.

This starts with optimizing your local listings everywhere your business can be found and extends to your Maps presence.

Driving customers to your storefront in the easiest, most direct route possible while providing all the information they need to get there is essential to win customer loyalty.

Remember, the maps used on the sites are available from several mapping providers.

Google has been the main player in the space but Bing, Apple, and now even Amazon are looking to provide mapping options for brands.

More Resources:

How Your Business Should Prepare For The Metaverse

While some are still researching the metaverse, major companies are already working to create that digital future.

The arrival of the metaverse was the headline that dominated the business media this year.

Although global tech giants dominate headlines about the metaverse, don’t let that fool you. The metaverse isn’t just for big-name brands. Every business must learn how to make this metaverse work in their operations. It’s easy for it to be dismissed as a technology fad, but the metaverse is all about experiences. We’ve learned a lot over the past few years that the experience-driven economy will be around for the long haul.

Are you still not convinced? Let’s look at three reasons your business should be prepared for the metaverse.

1. The Experience Economy is Part of the Metaverse.

I have written extensively about why experiences are the future of business. This is evident in the numbers: A Harris Poll revealed that 72% of millennials would rather spend their money on experiences than material goods. With Gen Z, this number is growing.

Look at The Museum of Ice Cream’s success. This attraction sells almost all the time, even though museums are struggling to sell as many tickets these days. Why? It’s an experience, and it’s filled with oversized candy, sprinkle pools, and other “Instagrammable” moments.

This experience economy does not only apply to places and events. Take a look at 19 Crimes wine’s success. It started with high-quality wine. The brand’s true difference is its AR-equipped wine labels. These labels come to life when they are paired with the company’s exclusive smartphone app. This technology has turned the age-old ritual of opening a bottle of wine into a one-of-a-kind experience that has helped 19 Crimes quadruple in volume over the last few years and be accepted by a whole new breed of wine drinkers.

These are the moments that the metaverse will allow businesses to create. The metaverse is an art that jumps off the page, the Hall of Famer sitting next to you as you watch the game, or the superhero leaping right off the child’s pages.

The metaverse allows you to experience that is not limited by money, time, or the physical laws of the natural world. Only a brand’s imagination can limit them.

Also read:

Top 7 Work Operating Systems of 2023

2. The Bottom Line is Driven by The Metaverse

These brand experiences are at the heart of the metaverse. They are the driving force behind the bottom line.

One of the most valuable lessons I have learned in my time as head of innovation and creativity for Disney was from Walt Disney. He said, “Start with the experience, and the sales will follow.” It’s not surprising that Walt’s obsession for the Disneyland experience allowed him to transform what was once only orange groves in Anaheim into a crown jewel that generates over $4 billion in revenue.

Disneyland is a profitable machine because it was not built to become one. It was created to tell stories. These stories create experiences that ultimately lead to consumers opening their wallets.

The metaverse will allow brands to elevate their strategies and create unique experiences for guests. Imagine a world in which your daughter doesn’t have to spend the day searching for the Disney princess she loves, but instead of trying to find her favorite Disney princess at the park, the princess is right in front of her eyes (and can even speak the language you choose)! Imagine how much this would enhance the Disney experience for your family!

This is great for Disney and other brands that can invest millions in immersive experiences. What about your business? The metaverse will, to a certain degree, level the playing field.

You can buy virtual real estate for thousands instead of millions. Designers can create custom buildings, merchandise, and rides without the need to purchase labor or equipment. It is possible to create a memorable brand experience in the metaverse for only a fraction of the cost it would take in the real world.

3. The Metaverse Connects Consumers’ Previously Unobtainable

A few years ago, I conducted a training session with the Philadelphia Eagles. I learned that 90% of Eagles fans won’t ever be able to attend a game in person because of transportation, price, and location.

The Metaverse is Now – Is Your Company Ready?

The metaverse isn’t just for billion- or trillion-dollar tech companies. It will eventually affect all brands. Is your business ready for the opportunity?

It is the easiest way to get your company thinking about the future of metaverse. Metaverse technologies are intuitive. I can move my head or hand in one direction and my avatar follows. If I want to interact with someone in a virtual universe, I just need to walk up to them and say hello. You’ll soon be exploring these options and will begin to think of ways you can embrace the future of the metaverse. You might even have some fun.

Top 10 Career Paths You Can Choose With A Master’s In Business Analytics

There is a wide range of career opportunities available to choose from, with a master’s in Business analytics

Business analytics is processing historical business data and analyzing data to identify trends, patterns, and root causes, making data-driven business decisions based on those insights. It helps investigate and analyze business performance, provide insights, and drive recommendations to improve performance. It deals with requirements understanding, development and management, and functional testing therefore, analytics has become a relatively new and popular specialization in the management domain. The impact a master’s in Business analytics can have on your career; the increased salary and job opportunities along with the skills and knowledge you’ll acquire will only grow more critical in the future. So, here are the top 10 career paths you can choose with a master’s in Business Analytics

Data Analyst: Data analyst works on collecting and evaluating data based on sales numbers, market research, logistics, and other such details. They have to conduct surveys and collect the information necessary for performing the analysis and are responsible for presenting the data in an easy-to-understand manner as well.

Data scientist: Data scientist is responsible for finding valuable insights from large quantities of data to help their company make better-informed decisions. Using algorithms, AI, ML, and other statistical tools, data scientists mine complex, raw data from a range of sources and turn it into meaningful, transparent information for the organization to improve its business strategy and operations.

Supply Chain Analyst: Supply chain analyst is to improve the performance of a business operation. They do this by figuring out the requirements for a certain project and coordinating it with the other employees. They work with other organization teams to determine if the current supply chain is optimal and how it can improve.

Marketing Analyst: A marketing analyst is responsible for helping businesses gather insights on their products and services from a marketing perspective. They analyze the marketing programs and industry trends using customer profiling, data analysis, and predictive statistics.

Big Data Analyst: Big Data Analyst is the market through identification, collection, analysis, and communication of data that helps in guiding future business decisions and works with unknown data, patterns, hidden trends, and more.

Business Analyst: Business analysts work towards understanding the changing business needs, evaluating the impact of these changes, identifying and analyzing data requirements, and documenting and facilitating communication among all the stakeholders involved.

HR Analyst: HR analyst uses computer applications and techniques to analyze human resources data. This information helps the organization find better candidates, motivate the current employees, and fix the staffing problems.

Predictive Modeller:  Predictive modelers are programs that make a prediction based on the data that is fed to them and work on creating these models. They must have adequate knowledge about statistics, analysis, and technology too.

Chief technology officer: Chief technology officers are masters of strategic thinking and conducting technical analysis as they look at ways in which they can ensure the organization stands out in an ever-increasing competitive marketplace through business data.

Technical Team Lead: Technical team lead ensures that the technical development is being addressed properly, the products are of high quality, and that they are delivered at the right time. They would require technical skills, but also high leadership qualities and managerial skills too.

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